Latest / AdTech Heroes - Interviews with Advertising Technology Executives
Ep. 17: Live from Cannes - Driving Interest & Engagement in The Attention Economy
An AdTech Heroes podcast special episode featuring a live panel of top speakers, in collaboration with The Drum.
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To gain this attention, brands must keep their marketing and branding efforts consistent, and continually work to differentiate themselves from their competition through a process that requires time, consistency, creativity, and strategy.
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However, in this privacy-first world, it can be a vast challenge for advertisers to capture and retain their viewer’s attention.
The skinny
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