Latest / Influencer Confidential / Why Most Creators Stay Stuck And How to Grow | Mafe Anzures

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Why Most Creators Stay Stuck And How to Grow | Mafe Anzures · Influencer Confidential

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  Speaker 1: Hey, guys, welcome back to Influencer Confidential. Today's guest is
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  Speaker 1: a creator who gets it. She knows how to edit,
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  Speaker 1: she knows how to do stories, she knows content, she
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  Speaker 1: knows how to grow an account. I'm so excited for
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  Speaker 1: you guys to meet MafA and Zudiz. Her name is
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  Speaker 1: Maria Fernanda. Like I said, she is a content creator,
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  Speaker 1: but she's also a podcast host an entrepreneur, and I
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  Speaker 1: feel like what makes Mafe really special is that she
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  Speaker 1: puts so much love into her content, and she's really
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  Speaker 1: figured out the importance of editing and building out signature
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  Speaker 1: series and really taking your content professionally. She has really
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  Speaker 1: high quality videos, and I appreciate that because I think
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  Speaker 1: it's interesting to see all types of creators out there.
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  Speaker 1: And I think that because she is really focused around
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  Speaker 1: growth and editing, she's going to help us today learn
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  Speaker 1: how to create content and turn our content creation into
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  Speaker 1: a sustainable business.
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  Speaker 2: She tells it like it is.
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  Speaker 1: She's a breath of fresh hair, and I can't wait
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  Speaker 1: for you guys to meet her, right you guys, Well,
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  Speaker 1: thank you Mafi so much for joining us today. Here
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  Speaker 1: I Influencer Confidential to talk about all things professional influencer
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  Speaker 1: to talk about all things treating this as of thisz
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  Speaker 1: editing and more.
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  Speaker 2: I would love.
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  Speaker 1: If you could just kind of start off and introducing
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  Speaker 1: yourself to the sidewalker community and letting them just know
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  Speaker 1: a little bit about you and like that quick backstory
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  Speaker 1: kind of like how you got into the world.
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  Speaker 2: Of content creation and how long you've been doing it
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  Speaker 2: and all of that.
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  Speaker 3: Thank you so much for having me. I haven't done
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  Speaker 3: a podcast in a while. I used to be a
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  Speaker 3: guest on a bunch of back in twenty twenty three,
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  Speaker 3: so this is really cool. I missed it, but yeah,
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  Speaker 3: my name is Mafe. You can find me on social
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  Speaker 3: media as Mapanzuitis. I also have a podcast. I've been
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  Speaker 3: doing it for I want to say four years now.
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  Speaker 3: I started off social media with a clothing brand, so
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  Speaker 3: I've been creating content for the past six years now
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  Speaker 3: since Quarantine, and in twenty twenty three, I kind of
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  Speaker 3: decided to like go all in and I dropped out
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  Speaker 3: of college turn social media into my full time and
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  Speaker 3: now I kind of teach people how to, you know,
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  Speaker 3: be able to do the same and I have so
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  Speaker 3: much fun. I travel with brand, I work with a
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  Speaker 3: lot of brands, and it's just been like everything that
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  Speaker 3: I've been manifested since I was a little girl, like
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  Speaker 3: recording myself with my iPad. So if there's anything I
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  Speaker 3: you know, any advice that I can give or help
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  Speaker 3: people get to, you know, ultimately where I am and more,
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  Speaker 3: I am always happy to.
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  Speaker 2: I love that.
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  Speaker 1: Okay, wait, so I love this. I did not know
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  Speaker 1: that you dropped out of college to do the content thing,
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  Speaker 1: So tell us about that, Like, how what was that moment?
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  Speaker 2: Like how did you know? What did your family say?
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  Speaker 1: Because you know, there are a lot of people who
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  Speaker 1: have said, oh I want to I don't know, it's
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  Speaker 1: not even college, like quit my job or like leave
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  Speaker 1: or do this, like really do this?
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  Speaker 2: So tell us about that moment.
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  Speaker 4: Yeah.
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  Speaker 3: So I started my podcast in twenty twenty two and
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  Speaker 3: really quickly started taking off. God was just on my side,
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  Speaker 3: and I truly think that, like the podcast that I
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  Speaker 3: miss me is what I was actually like born to
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  Speaker 3: do and like help people heal and like come back
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  Speaker 3: to themselves, which has always been the goal and like
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  Speaker 3: the purpose with my podcast. And it started taking off
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  Speaker 3: super fast, started being in every single chart really quickly.
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  Speaker 3: I got signed with like my label that I'm still
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  Speaker 3: with today, and I started making money of it, and
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  Speaker 3: my parents kind of started seeing that it was working out.
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  Speaker 4: And at the time, I was in kind of.
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  Speaker 3: Like a gap year after I graduated high school because
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  Speaker 3: I also had a clothing brand at the time that
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  Speaker 3: was also doing good.
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  Speaker 4: So my parents were like.
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  Speaker 3: Okay, while you figure out if you can like hire
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  Speaker 3: someone for the clothing brand and stuff, you can take
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  Speaker 3: a gap year and end that gap year. I started
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  Speaker 3: my podcast and the podcast started doing really well, and
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  Speaker 3: then I started college and I was only there for
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  Speaker 3: like four months, and it really wasn't making me happy,
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  Speaker 3: and my parents were seeing that. Like I feel like
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  Speaker 3: I was just rushing through school and rushing through my
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  Speaker 3: classes so that I could get.
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  Speaker 4: Back home and like record and edit and do.
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  Speaker 3: All the sponsorships I had to do and also like
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  Speaker 3: ship the hoodies. Like I was definitely investing more in
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  Speaker 3: my time and what I actually wanted to do and
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  Speaker 3: what was making me happy and school I was kind
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  Speaker 3: of like rushing through it, and I felt really guilty
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  Speaker 3: because my parents were paying for it, and I was like, listen,
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  Speaker 3: I just feel like you're wasting your money.
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  Speaker 4: I just feel like what.
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  Speaker 3: I'm learning in the real life of like business and
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  Speaker 3: managing a business and like having all these meetings with
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  Speaker 3: like grown people that know also about business and everything
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  Speaker 3: that I'm doing in like my real life, I'm learning
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  Speaker 3: more than in like science that I'm seeing in college.
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  Speaker 2: So you're like, I'm in bio one O one.
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  Speaker 3: Yeah, let biology, it has nothing to do with what
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  Speaker 3: I want to do. And so they saw that, and
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  Speaker 3: I think I've done a good job like proving them right,
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  Speaker 3: and like I have come.
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  Speaker 2: I love that, and I think it's so interesting.
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  Speaker 1: Like I'm a mom, I know, you know, I have kids,
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  Speaker 1: And it seems like you always had that entrepreneurship bug.
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  Speaker 1: I mean, you're in college with the clothing brand, so
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  Speaker 1: like you're already Like I feel like you were probably
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  Speaker 1: the kid that like sold where.
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  Speaker 3: We sold some type of candy, Like I would draw
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  Speaker 3: things and I would start selling them ever since I
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  Speaker 3: was like eight, So my parents always knew that I
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  Speaker 3: wanted to do something like related to.
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  Speaker 1: Yeah, they knew, and they're like, we're gonna now we
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  Speaker 1: need to like help her shine. So I think like
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  Speaker 1: you're saying that this isn't just like you weren't just
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  Speaker 1: bored and we're like, I want to do this, Like
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  Speaker 1: something was happening in the back end, in the sense
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  Speaker 1: of like you were launching your clothing brand, you had
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  Speaker 1: your podcast that was like really active, so you felt
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  Speaker 1: like that was the moment. And I think it's important
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  Speaker 1: for people to also listening in is understand that like
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  Speaker 1: she had proof of concept, like stuff was like popping off,
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  Speaker 1: and like in terms of your in terms of your podcast,
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  Speaker 1: right or not.
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  Speaker 3: I don't think I would have dropped out if I
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  Speaker 3: had nothing going on, Like, I don't think I would
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  Speaker 3: have dropped out and started from scratch. I feel like
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  Speaker 3: I was able to drop off because I knew that
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  Speaker 3: I wasn't gonna be like doing anything. I've always been
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  Speaker 3: the type of person that like likes to be doing something.
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  Speaker 3: I don't like just being in my bed and like,
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  Speaker 3: is wait until the version like breaks out for me?
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  Speaker 4: No, I know I have to go behind the things
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  Speaker 4: that I want.
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  Speaker 3: And I've always been that way, And I feel like
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  Speaker 3: that's why my parents kind of had the trust of
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  Speaker 3: like she's not just going to be in bed like
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  Speaker 3: figuring it out.
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  Speaker 1: And if she say, yeah, she's not like lazy, She's
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  Speaker 1: like hungry. You had that like hunger.
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  Speaker 2: I love that.
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  Speaker 1: So in terms of like I guess the very beginning,
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  Speaker 1: like with the podcast and sponsorships and even content creation.
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  Speaker 1: You said you've been posting for like six years. And
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  Speaker 1: when we say posting, like are we talking have you
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  Speaker 1: been posting like daily for six years? Have you been
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  Speaker 1: posting like a few times a week for like how
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  Speaker 1: does your like that engine? Because it's hard, like it
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  Speaker 1: gets tiring, you know, like that is for me, it's
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  Speaker 1: like exhausting, But like, how did you, I guess stay
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  Speaker 1: consistent throughout throughout it all, because that's.
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  Speaker 2: The piece that people like always given.
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  Speaker 3: You know, I've merged a lot, and I've I've switched
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  Speaker 3: niches and like topics and the way that I manage
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  Speaker 3: my content, Like obviously now it's super produced and I
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  Speaker 3: have a whole team and I have a lot of
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  Speaker 3: help because obviously my schedule is a little busier now.
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  Speaker 3: But back when I first started posting content, it was
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  Speaker 3: just like seven second relatable tiktoks.
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  Speaker 4: It was like dances, following trends, trying.
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  Speaker 3: To like, you know, see what worked for others and
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  Speaker 3: kind of recreated that myself. But it's just been consistency,
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  Speaker 3: like regardless of what niche I'm doing, or if I'm dancing,
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  Speaker 3: or if I'm posting like trends or relatable tiktoks where
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  Speaker 3: I'm coming up with my own things, Like consistency has
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  Speaker 3: been the only like consistent thing and like main thing
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  Speaker 3: that I've you know, been.
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  Speaker 4: Able to keep up with. And that's the only reason
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  Speaker 4: as to why I have the platform that I have.
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  Speaker 1: Yeah, and it feels like you're always emerging and changing,
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  Speaker 1: so like you're not just doing one thing, like you're
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  Speaker 1: pivoting like in all the things. So you're like, oh,
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  Speaker 1: I'm starting and dancing and trending, and then now I'm
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  Speaker 1: moving to this niche or I'm moving to that niche,
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  Speaker 1: but not giving and giving yourself like the flexibility to
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  Speaker 1: move niches because I think that's something people want to do,
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  Speaker 1: but they get scared to do, like, oh my god,
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  Speaker 1: Like can I jump niche? Can I change what I'm
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  Speaker 1: talking about? I've been talking about this, like now I
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  Speaker 1: want to talk about this, Like let's talk about jumping
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  Speaker 1: niches or changing them, because I feel like that's a
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  Speaker 1: really sore point for people, and it's actually a reason
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  Speaker 1: a lot of people don't start because they're afraid, well
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  Speaker 1: they don't want to make a commitment to like a
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  Speaker 1: niche and then they don't start at all versus like
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  Speaker 1: what you're telling us is like no, but you can
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  Speaker 1: just change it, like you can do whatever you want,
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  Speaker 1: you know, like that freedom of the permission of being
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  Speaker 1: able to do whatever you want.
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  Speaker 3: I do think that it depends on like the type
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  Speaker 3: of creator that you want to be, Like if you
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  Speaker 3: want to be the main center of attention, Like if
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  Speaker 3: you want to be the reason why people follow you,
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  Speaker 3: obviously you can't niche down because then you're gonna prohibit
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  Speaker 3: more people from like watching you. But if you want
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  Speaker 3: your topic to be the main center of attention, like
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  Speaker 3: if you know about a topic so much and so
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  Speaker 3: well that you know that you could teach it for
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  Speaker 3: hours and make hundreds of videos of it, obviously you
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  Speaker 3: have to niche down. But like that's the purpose, and
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  Speaker 3: that was the initial idea anyways, So I always say that, like,
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  Speaker 3: if you have something that you could talk about for hours.
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  Speaker 3: In my case it has been like social media growth
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  Speaker 3: because I've been doing it for so long. But if
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  Speaker 3: you know that you could talk about makeup for hours,
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  Speaker 3: niche down to makeup because you're never gonna run out
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  Speaker 3: of ideas anyways. It's something that you're passionate about, that
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  Speaker 3: you love talking about, and then eventually, as people get
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  Speaker 3: to know you and your personality, they're gonna naturally be
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  Speaker 3: interested in more things that you do. Same with hair,
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  Speaker 3: same with sports, same with cars. If it's a topic
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  Speaker 3: that you're really really passionate about and know a lot about,
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  Speaker 3: and you could talk about for hours and do one
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  Speaker 3: hundred and three hundred videos of it, niche down. But
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  Speaker 3: if you don't, and if you kind of do a
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  Speaker 3: lot of everything, and you want to show your life
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  Speaker 3: but you also want to get ready, but you also
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  Speaker 3: want to do your hair, but you also want to
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  Speaker 3: show lifestyle and travel, I would say find a style,
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  Speaker 3: like find your signature style.
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  Speaker 4: So either niche down if you have a topic that
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  Speaker 4: you love.
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  Speaker 3: And are passionate about and know a lot about, or
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  Speaker 3: find your own personal style that regardless of what it
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  Speaker 3: is that you're talking about, people associate you with and
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  Speaker 3: as soon as your video starts, no matter what it
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  Speaker 3: is that you're about to talk about, they know it's you.
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  Speaker 2: Oh my god, amazing.
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  Speaker 1: Okay, so let's jump ahead then and talk about editing
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  Speaker 1: as a competitive advantage and signature style as a competitive advantage.
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  Speaker 1: And we'll talk about brand deals in a bit because
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  Speaker 1: MafA has a lot of experience on that side too.
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  Speaker 1: But I love what you're saying. You're basically saying, no
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  Speaker 1: matter what you're talking about, whether it's a recipe or
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  Speaker 1: like whatever, they know it's you because of this signature style.
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  Speaker 1: So do you mean like editing as a signature style,
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  Speaker 1: so like colors of your fonts are Like I know
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  Speaker 1: this is going to be a MAFE video because it
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  Speaker 1: starts this way. Like, do you mean it more from
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  Speaker 1: like an editing perspective or do you mean it more
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  Speaker 1: from like filming or talk to us more about the
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  Speaker 1: signature style, because I think that's really interesting and something
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  Speaker 1: people can take away and you know, hopefully implement.
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  Speaker 3: I think it includes everything, whether it's the way that
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  Speaker 3: you talk, the way that you start your videos. It
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  Speaker 3: could be your editing doesn't have to be crazy about
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  Speaker 3: your intro. Maybe it's like a specific intro that only
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  Speaker 3: you have, or maybe you talk in a certain way
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  Speaker 3: that like no other creator does, or maybe you're in
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  Speaker 3: a certain setting that has like a lot of things
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  Speaker 3: in the background and it's like super like colorful and
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  Speaker 3: it immediately catches someone's attention, or maybe it is your editing.
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  Speaker 3: I just think whatever you associate the most with and
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  Speaker 3: whatever you are able to look back and be like, yeah,
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  Speaker 3: this is me that whatever that looks like.
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  Speaker 4: That's your style.
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  Speaker 2: Yeah.
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  Speaker 3: It's like kind of like you dress like a style
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  Speaker 3: doesn't have to fall into like certain shirt that you
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  Speaker 3: wear or like certain pants that you wear, like issues
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  Speaker 3: that you wear. Your cell is everything, like it's the
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  Speaker 3: whole entire outfit, and people recognize you not for like
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  Speaker 3: a shirt that you're wearing, but how you look as
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  Speaker 3: like a person. So same thing is with a video,
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  Speaker 3: Like I can't pinpoint something that's going to make like
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  Speaker 3: your signature self, but you have to find like your
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  Speaker 3: signature self.
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  Speaker 1: Yeah, that's amazing, And it's funny you mentioned this because
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  Speaker 1: I was talking to like just a few creators this
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  Speaker 1: week and they were talking about just like how people
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  Speaker 1: are not watching TV as much because like everyone's on
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  Speaker 1: social so like you almost this may be a little
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  Speaker 1: bit more extreme than what you're saying, but it really
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  Speaker 1: resonated with me. They were like, you want to look
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  Speaker 1: like a character like almost like a persona. You know,
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  Speaker 1: they were talking about it from in terms of looks,
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  Speaker 1: like I guess this one girl like always kind of
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  Speaker 1: has like a little bit of green in her videos,
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  Speaker 1: like in some way, and you're like, oh, whether it's
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  Speaker 1: something she's wearing or like something in her editing or
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  Speaker 1: in her background like people could tell, you know, or
• 11:52
  Speaker 1: really thinking about what you show up in even in
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  Speaker 1: your outfit selection or in your background, you know, being
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  Speaker 1: like or how you're starting, you know, like you're basically
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  Speaker 1: saying that for creators that are looking to at least
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  Speaker 1: stand out, is thinking about what is your style the
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  Speaker 1: same way like you would think about like your outfits
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  Speaker 1: and stuff. Or it's an interesting idea of like thinking
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  Speaker 1: of yourself also as like a persona, No, as like
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  Speaker 1: a character on friends or a character on a show,
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  Speaker 1: because people are like tuning in to see this.
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  Speaker 2: Person or this personal brand.
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  Speaker 1: But regarding editing specifically, because I know you've talked a
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  Speaker 1: lot about editing. I think a lot of your videos
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  Speaker 1: you can tell like you put a lot of love
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  Speaker 1: in them because of the editing.
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  Speaker 2: So how much of your growth would you attribute to.
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  Speaker 1: Really honing in on making sure your videos are properly edited,
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  Speaker 1: like giving it the love it deserves, you know, not
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  Speaker 1: just being like okay, whatever can go up, Like talk
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  Speaker 1: to us about like how editing can also be that
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  Speaker 1: competitive advantage for a creator, because I know that's what
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  Speaker 1: your masterclass is kind of all about.
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  Speaker 3: Like if you were to ask me, why do I
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  Speaker 3: think I have grown so much over the past year.
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  Speaker 4: I pivoted last year and I decided to.
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  Speaker 3: Archive all of my videos that I had made in
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  Speaker 3: the past five years back in April, and then I'm like,
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  Speaker 3: I'm going to elevate the quality of my videos. I
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  Speaker 3: don't care if I'm going to post one video a
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  Speaker 3: day or one video every two days, but every single
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  Speaker 3: one of my videos is going to be high quality.
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  Speaker 4: And I grew.
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  Speaker 2: That was a decision.
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  Speaker 3: Yeah, yeah, yeah, I've grown I think over three hundred
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  Speaker 3: thousand followers in a year, which is what I had
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  Speaker 3: grown in the past five So a decision changed everything
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  Speaker 3: for me.
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  Speaker 4: And obviously it takes a lot of time. Like I
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  Speaker 4: think that.
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  Speaker 3: People underrate or like, yeah, they underrate how long it
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  Speaker 3: might take you to edit. And that's why a lot
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  Speaker 3: of people think that they can do the same. And
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  Speaker 3: then that's why then they stop so soon and they're
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  Speaker 3: not able to be consistent because they think that editing
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  Speaker 3: is super fast and they're going to.
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  Speaker 4: Be able to keep up with it, and then they
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  Speaker 4: realize it's not as easy as it looks.
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  Speaker 3: And it's kind of what the goal of my mastercluse
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  Speaker 3: was is shortening the editing time, because I know that
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  Speaker 3: editing can take four or five hours to some people
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  Speaker 3: for one video, and it's just not realistic and it's
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  Speaker 3: not doable. Like for some people, social media is not
• 14:07
  Speaker 3: their full time job, but it's something that they're trying
• 14:09
  Speaker 3: to turn into their full time job, and they simply
• 14:11
  Speaker 3: don't have the time to put that much time into editing,
• 14:14
  Speaker 3: especially if they're for starting out.
• 14:15
  Speaker 4: But I just think and I love that.
• 14:18
  Speaker 1: I love that because I think that there will be
• 14:19
  Speaker 1: people who you know, you see them again. Everything will work.
• 14:23
  Speaker 1: Wherever you put energy in will work. Right, So, like
• 14:26
  Speaker 1: you're like, Okay, I'm making this decision to like it's
• 14:29
  Speaker 1: a decision. You're like, I want my videos to have
• 14:32
  Speaker 1: like high quality edits. I'm archiving everything else, like we're
• 14:36
  Speaker 1: going all in. You made a decision, a business decision
• 14:39
  Speaker 1: to go all in on this element and it was
• 14:41
  Speaker 1: really fruitful for you. You grew three hundred thousand followers
• 14:44
  Speaker 1: and to you it's because of that editing piece and
• 14:48
  Speaker 1: making sure the videos felt really high quality, and they do.
• 14:52
  Speaker 1: They look really high quality. What do you think then,
• 14:56
  Speaker 1: maybe like a quick tip or just on one little
• 14:58
  Speaker 1: thing that our view or listeners can walk away with,
• 15:01
  Speaker 1: like from an editing tip or perspective that they can
• 15:05
  Speaker 1: maybe implement, like something that from the editing standpoint would
• 15:08
  Speaker 1: you would it be like colors or would it be
• 15:10
  Speaker 1: like a tool that you love or is there anything
• 15:12
  Speaker 1: that you can share with our audience to help them
• 15:14
  Speaker 1: in that process?
• 15:15
  Speaker 4: You wouldn't even start with editing at all.
• 15:17
  Speaker 3: I would start with scripting, which is something that I
• 15:20
  Speaker 3: try to explain in like most of my videos, is
• 15:22
  Speaker 3: the way that you start your videos. Your editing might
• 15:24
  Speaker 3: be amazing, but if you're not able to keep people
• 15:26
  Speaker 3: watching your video, you just wasted five hours of your
• 15:29
  Speaker 3: time and editing. Like my video can have like one
• 15:32
  Speaker 3: hundred thousand pictures at first, but if I start my
• 15:35
  Speaker 3: video saying like, hi, guys, so today we're gonna be
• 15:38
  Speaker 3: I already lost them. So whatever I edited by the
• 15:41
  Speaker 3: end of the video, like people are not even going
• 15:43
  Speaker 3: to watch. Where if I just literally put a title
• 15:46
  Speaker 3: up in my head and I'm like, these are the
• 15:48
  Speaker 3: three things that changed my life, people are most likely
• 15:51
  Speaker 3: going to stay and not even care about how I
• 15:54
  Speaker 3: edited my videos because of what Because what I'm saying
• 15:56
  Speaker 3: is so interesting, So I would not even think about editing.
• 16:00
  Speaker 3: And yet I would kind of change the way that
• 16:02
  Speaker 3: you're talking in your videos and the way that you're
• 16:04
  Speaker 3: communicating what you're saying, and try to switch the scripts
• 16:07
  Speaker 3: a little bit. And I would start videos by having
• 16:10
  Speaker 3: a hook, like a five second hook that's going to
• 16:12
  Speaker 3: like trap people into having no other option but to
• 16:15
  Speaker 3: stay because what you're about to see is going to
• 16:17
  Speaker 3: change their life. And then I would kind of like
• 16:20
  Speaker 3: give like a little introduction up yourself, which is kind
• 16:22
  Speaker 3: of like how I do in my own videos or
• 16:24
  Speaker 3: like my influencer boot camp, where I like say something
• 16:27
  Speaker 3: super interesting that then I'm going to communicate at the
• 16:29
  Speaker 3: end to get their attention. Then I like introduce myself,
• 16:32
  Speaker 3: introduce the series, why are they hearing who I am?
• 16:35
  Speaker 3: And then kind of give the information. But I already
• 16:38
  Speaker 3: hook them in the first thirty seconds, so they already
• 16:40
  Speaker 3: know that because my intro was interesting, the rest of
• 16:42
  Speaker 3: the video is going to be as interesting as well.
• 16:44
  Speaker 3: And so that's the biggest tip that I would give.
• 16:46
  Speaker 3: I would just say to not overwhelm yourself and waste
• 16:49
  Speaker 3: your time editing a video that people are not even
• 16:51
  Speaker 3: going to watch, and to focus on scripting first so
• 16:54
  Speaker 3: that then you can, little by little start implementing more
• 16:56
  Speaker 3: elements as people stay and watch your videos.
• 16:59
  Speaker 2: I love that.
• 17:00
  Speaker 1: Such great advice too for those that are maybe getting
• 17:03
  Speaker 1: started with scripting, like are you straight up like in
• 17:06
  Speaker 1: terms of process, like are you straight up being like okay,
• 17:09
  Speaker 1: scene one, like writing it down or opening like in
• 17:12
  Speaker 1: my room stirring a copy, you know, and this is
• 17:15
  Speaker 1: what I'm going to say. And then are you like
• 17:17
  Speaker 1: next clip like moving to the kitchen, Like are you
• 17:20
  Speaker 1: literally like mapping it out like really intensely, so when.
• 17:23
  Speaker 3: It's to shoot, I think that's more like laying out
• 17:26
  Speaker 3: scripting is like what I'm actually saying.
• 17:28
  Speaker 4: I think for me now it comes naturally.
• 17:31
  Speaker 3: But I do have like my little notion and like
• 17:34
  Speaker 3: my calendar, like the three videos that I'm recording every
• 17:36
  Speaker 3: single day. And let's say that my idea is to
• 17:39
  Speaker 3: talk about social media growth or like five mistakes I've
• 17:42
  Speaker 3: made or three things that I think could help other creators.
• 17:46
  Speaker 3: And based on what I'm about to talk about, I
• 17:49
  Speaker 3: think about, like what do I want to say in
• 17:50
  Speaker 3: the video? And what about what I want to say
• 17:52
  Speaker 3: in the video is the most interesting part? And I
• 17:54
  Speaker 3: put that at the beginning. So let's say that I
• 17:56
  Speaker 3: want to talk about five mistakes that I made as
• 17:58
  Speaker 3: a creator. Then I write down number one, number two,
• 18:01
  Speaker 3: number three, er so that I don't have a twenty
• 18:03
  Speaker 3: minute video file that I have to like cut down,
• 18:06
  Speaker 3: but I go straight to the point, and then that's
• 18:08
  Speaker 3: how I start my videos. If I knew this when
• 18:10
  Speaker 3: I was sixteen, I would have grown way faster. That
• 18:13
  Speaker 3: could be a hook or these are the five mistakes
• 18:16
  Speaker 3: that I've made when creating content, and I want to
• 18:18
  Speaker 3: prevent you from doing them. I think that if you
• 18:22
  Speaker 3: let people know that by watching your video, you are
• 18:24
  Speaker 3: going to save their time.
• 18:26
  Speaker 4: They're going to watch your video with whatever it is
• 18:28
  Speaker 4: that you know you're talking about.
• 18:29
  Speaker 3: You could be talking about makeup makeup mistakes here to
• 18:33
  Speaker 3: here's how to do your makeup fast, Here's I don't
• 18:36
  Speaker 3: know when you're talking about skin care, this is how
• 18:38
  Speaker 3: you're going to prevent yourself from breaking out, or this
• 18:41
  Speaker 3: is how you're going to have clear skin or perfect skin.
• 18:43
  Speaker 3: When you solve a problem and you let them know
• 18:46
  Speaker 3: that you're solving a problem in your video from the beginning,
• 18:48
  Speaker 3: they really have no other option but to stay. So
• 18:51
  Speaker 3: I would see it as that, like, how does my
• 18:53
  Speaker 3: video solve a problem? And how can I communicate that
• 18:56
  Speaker 3: I'm about to solve their problem as soon as possible.
• 18:59
  Speaker 2: I love that.
• 19:00
  Speaker 1: So even guys, like if you're a pet influencer, you know,
• 19:02
  Speaker 1: I have creators who are maybe in fashion or family travel,
• 19:07
  Speaker 1: you know, like how do we get to the TSA
• 19:11
  Speaker 1: line quicker, you know? Or how do we you know,
• 19:14
  Speaker 1: spend five thousand dollars on a family trip or whatever,
• 19:18
  Speaker 1: Like what's that solution? Having that solution kind of be
• 19:21
  Speaker 1: that upfront piece of the hook, because I think that
• 19:23
  Speaker 1: sometimes creators get like confused when they're like, oh, but
• 19:26
  Speaker 1: like I don't want to teach, like I just want
• 19:28
  Speaker 1: to like vlog or I just want to like stay
• 19:31
  Speaker 1: in the life or get ready with me. And it's
• 19:33
  Speaker 1: so hard because it's like, well, does anyone really care
• 19:35
  Speaker 1: about your get ready with me? If you're just getting started,
• 19:38
  Speaker 1: you know, And I think a lot of people want to.
• 19:40
  Speaker 1: They're like, they want to be an influencer, so they
• 19:42
  Speaker 1: want to act like an influencer, and they want to
• 19:44
  Speaker 1: do like, you know, my daily routine stuff. But then
• 19:48
  Speaker 1: they're like that this isn't getting views. And then they're
• 19:50
  Speaker 1: like in this battle of like wanting to be aesthetic
• 19:54
  Speaker 1: maybe in a way or show their life, but they're
• 19:57
  Speaker 1: not feeling like they're that so piece mixing it with
• 20:02
  Speaker 1: the v log piece it feels tricky, you know. And
• 20:05
  Speaker 1: I think that's something that a lot of people struggle with,
• 20:07
  Speaker 1: is they're like, but I just want to show my
• 20:09
  Speaker 1: pilates routine or I just want to show my whatever,
• 20:13
  Speaker 1: versus what you're really telling us is like, well is
• 20:16
  Speaker 1: there a solution?
• 20:17
  Speaker 2: Are you really helping people? Are you saving them time?
• 20:20
  Speaker 2: You know?
• 20:20
  Speaker 1: And I think that it's finding that intersection like Okay,
• 20:23
  Speaker 1: well how do we save time or make something still
• 20:26
  Speaker 1: aesthetic and still visual and still show your pilates, but
• 20:29
  Speaker 1: how do you help people.
• 20:31
  Speaker 2: Along the way?
• 20:32
  Speaker 1: And sometimes I think people get lost in that because
• 20:34
  Speaker 1: they're like, I just want to post and show my life,
• 20:38
  Speaker 1: like they want to journal, almost use social media to
• 20:41
  Speaker 1: journal their life versus like laser focus on something. What
• 20:45
  Speaker 1: would you say to those type of people, like, just straight.
• 20:47
  Speaker 4: Up, people don't care about you. That's like, people don't
• 20:53
  Speaker 4: care about you. People don't care about me. People don't
• 20:55
  Speaker 4: care about you, people don't care about.
• 20:56
  Speaker 2: They don't care about me either. No one cares about me.
• 20:59
  Speaker 2: Like I always say that, you know.
• 21:01
  Speaker 4: What, people do not care what you're doing today.
• 21:03
  Speaker 3: People don't care about your five step makeup routine, especially
• 21:07
  Speaker 3: if they don't know you yet.
• 21:08
  Speaker 4: You have to give them a reason to care about you.
• 21:11
  Speaker 3: And the reason as to why they're going to care
• 21:13
  Speaker 3: about you is sif there's something in it for them.
• 21:16
  Speaker 4: That's what I would say. I think social media has changed.
• 21:18
  Speaker 3: No one's going to be Charlie the Miilio again, No
• 21:20
  Speaker 3: one's going to be Alex Early again.
• 21:22
  Speaker 4: No one's gonna I don't know.
• 21:24
  Speaker 3: Social media has changed and it's not as new, and
• 21:26
  Speaker 3: everyone wants to do it now. Everybody wants to do
• 21:28
  Speaker 3: it now, So you kind of have to ask yourself
• 21:31
  Speaker 3: what makes me different from every other creator that also
• 21:33
  Speaker 3: wants to post get ready with me? It also wants
• 21:35
  Speaker 3: to blog their life, also wants to show that they
• 21:37
  Speaker 3: get pilot's in match, like what makes me different? Why
• 21:40
  Speaker 3: would people want to follow me if they don't know me?
• 21:42
  Speaker 3: So I would just like straight up say, like, people
• 21:44
  Speaker 3: don't care about you.
• 21:45
  Speaker 4: What's love?
• 21:46
  Speaker 2: It's true, Yeah, it's true.
• 21:48
  Speaker 1: It's the hard truth that like we kind of have
• 21:50
  Speaker 1: to let people know so we're not setting you up
• 21:52
  Speaker 1: to fail because you don't want to be set up
• 21:54
  Speaker 1: to fail.
• 21:54
  Speaker 2: I do think the one beritical.
• 21:57
  Speaker 3: Thing about that advice is that people don't care about you.
• 22:01
  Speaker 3: Yet it doesn't mean that they're not going to care
• 22:03
  Speaker 3: about you at all. I think at the beginning of
• 22:05
  Speaker 3: my videos I obviously started with is like giving people advice.
• 22:08
  Speaker 3: But now I post my trips, and now I post
• 22:10
  Speaker 3: my moving and now I post what I do in
• 22:13
  Speaker 3: a day, and people stay and people watch and people
• 22:15
  Speaker 3: interact with me, and people care because I gave them
• 22:17
  Speaker 3: a reason to stay.
• 22:19
  Speaker 4: So don't take it.
• 22:19
  Speaker 2: Out of that. I like you, Yeah, they like your personality,
• 22:23
  Speaker 2: really like it.
• 22:24
  Speaker 3: Eventually they will and they like me and they like
• 22:27
  Speaker 3: me more because I help them. That's why, you know,
• 22:30
  Speaker 3: that's that's exactly why they stay. So I think it's
• 22:32
  Speaker 3: not a negative thing to hear people don't care about you.
• 22:36
  Speaker 3: I don't think it's a reason to be discouraged and
• 22:37
  Speaker 3: be like, well, if people don't care about me, why
• 22:39
  Speaker 3: would I even post. But it's a switch of mindset
• 22:42
  Speaker 3: and perspective of like, people don't care about me yet,
• 22:45
  Speaker 3: let me give them a reason to care about me,
• 22:48
  Speaker 3: and then eventually I can show a little bit more
• 22:50
  Speaker 3: in my life.
• 22:51
  Speaker 1: I fully feel this, Like I have now a community
• 22:54
  Speaker 1: of over one hundred and sixty five thousand creators. You know,
• 22:57
  Speaker 1: I came from the brand side. I would manage brand budget.
• 23:00
  Speaker 1: I'm on like a marketer, you know. And my YouTube
• 23:03
  Speaker 1: channel was I always joke it's like Harvard of Influencer,
• 23:06
  Speaker 1: Like it was super boring. People loved it. It was safe,
• 23:09
  Speaker 1: like really good instruction. And then once I build my
• 23:12
  Speaker 1: programs my membership, like the people in my membership like
• 23:16
  Speaker 1: they will ride for me, like they're like, how's your daughter? Like,
• 23:19
  Speaker 1: oh my god, Like now they actually care about me
• 23:22
  Speaker 1: as a person. But when they first meet me, they're like,
• 23:25
  Speaker 1: what can you do for me? You know, how can
• 23:27
  Speaker 1: you support me? And I think that's just a natural progression.
• 23:29
  Speaker 1: It's a little bit like that theory of a thousand fans,
• 23:32
  Speaker 1: you know, you really just need like a thousand people
• 23:34
  Speaker 1: in the world to like ride or die for you,
• 23:36
  Speaker 1: support you, purchase from you, and once you kind of
• 23:39
  Speaker 1: hit that, that's a really solid customer base because those
• 23:43
  Speaker 1: are the same people that are going to click your
• 23:44
  Speaker 1: links on Amazon or click your you know, products when
• 23:48
  Speaker 1: you do develop.
• 23:49
  Speaker 2: So I fully agree with that this idea also.
• 23:52
  Speaker 3: Like don't know who convinced us that people are supposed
• 23:55
  Speaker 3: to trust this so fast, Like that doesn't even happen
• 23:57
  Speaker 3: in real life, and it's not even realistic. Like when
• 23:59
  Speaker 3: you first meet someone, you don't tell them your whole
• 24:01
  Speaker 3: entire life at first, Like you get to know them,
• 24:03
  Speaker 3: you hang out with them multiple times, you start opening up,
• 24:07
  Speaker 3: and then eventually, after months, after weeks, and after years,
• 24:10
  Speaker 3: like you establish a friendship and you establish trust. And
• 24:14
  Speaker 3: that's exactly what happens with social media. Like why would
• 24:16
  Speaker 3: people care about you or follow you, or why would
• 24:18
  Speaker 3: people invest their time and their energy with you if
• 24:21
  Speaker 3: they don't even know you.
• 24:22
  Speaker 4: Or what you have to offer yet.
• 24:23
  Speaker 3: So it's just as transactional or even more because they're
• 24:27
  Speaker 3: not there with you, you know what I mean. So
• 24:30
  Speaker 3: I would just see it as that like social media obviously,
• 24:32
  Speaker 3: has convinced us that if things don't happen fast, they're
• 24:35
  Speaker 3: just not going to happen. We're supposed to grow and
• 24:38
  Speaker 3: succeed fast, or we're just not going to grow or
• 24:40
  Speaker 3: succeed at all. And it's not like that, because it's
• 24:43
  Speaker 3: not even like that in real life, Like you don't
• 24:45
  Speaker 3: go to a company and become the CEO like straight
• 24:48
  Speaker 3: straight away, or you even start a business and you
• 24:50
  Speaker 3: still out the first day. Like it doesn't happen like
• 24:53
  Speaker 3: that in real life. And it's also not going to
• 24:55
  Speaker 3: happen like that in social media or most people.
• 24:58
  Speaker 2: Yeah, and it needs to be said.
• 25:00
  Speaker 1: It's kind of like the Amazon Prime has like conditioned
• 25:02
  Speaker 1: us to like have like same day delivery, you know,
• 25:05
  Speaker 1: like everyone's like, oh, well, you know, same day, same
• 25:08
  Speaker 1: day growth. And what you said earlier was something I
• 25:11
  Speaker 1: was telling my community, you know, I made like a
• 25:14
  Speaker 1: joke somewhere. I was like, people don't quit the influencer
• 25:16
  Speaker 1: world because it's hard. They quit because constant repetition can
• 25:22
  Speaker 1: be boring, right, Like let's call a spade a spade,
• 25:24
  Speaker 1: Like editing a video is not the sexy part, Like
• 25:27
  Speaker 1: when you're listening to the trending sound or like trying
• 25:29
  Speaker 1: to trim something like people are like over it, you know,
• 25:31
  Speaker 1: or to your point, like taking energy and really making
• 25:35
  Speaker 1: something people want that fast weight loss quick, like we're
• 25:39
  Speaker 1: going to just get it done. But in business and
• 25:42
  Speaker 1: and to your point, like even in real life, real friendships,
• 25:44
  Speaker 1: it doesn't work like that.
• 25:46
  Speaker 4: Yeah, exactly exactly what you said.
• 25:49
  Speaker 3: People don't quit social media because it's hard because everything
• 25:52
  Speaker 3: you're to post, like everything you want to succeed in,
• 25:54
  Speaker 3: and like whether it's business, whether it's relationships, like everything
• 25:58
  Speaker 3: is hard. But I obviously if social media was hard
• 26:01
  Speaker 3: and it was giving you results and it was giving
• 26:02
  Speaker 3: you money and you were traveling with all of these brands,
• 26:04
  Speaker 3: you would never quit.
• 26:05
  Speaker 4: But because it's not happening for you yet, you quit.
• 26:08
  Speaker 3: But the truth is that if you quit, you're never
• 26:10
  Speaker 3: going to experience what you're actually what you actually want
• 26:13
  Speaker 3: to experience that you know it's going to make you happy.
• 26:14
  Speaker 3: And it's the same with the gym, Like you don't
• 26:16
  Speaker 3: go to the gym one workout, don't see ops and
• 26:18
  Speaker 3: never go again. You know that you have to go
• 26:20
  Speaker 3: multiple times in order to actually see transformation and growth
• 26:24
  Speaker 3: in your body.
• 26:24
  Speaker 4: And same thing happens with social media.
• 26:26
  Speaker 1: Yeah, so guys, realistic expectations of time something I constantly
• 26:32
  Speaker 1: want people to understand and know. So one thing I
• 26:35
  Speaker 1: would love to talk to you about. You briefly mentioned
• 26:37
  Speaker 1: going on trips with brands, working with brands, you know,
• 26:40
  Speaker 1: and that's our specialty here at Sidewalker Daily. That's what
• 26:43
  Speaker 1: we're known for, you know, our community comes to us
• 26:46
  Speaker 1: to learn to pitch.
• 26:47
  Speaker 2: Like, brand partnerships has been at the corner of what
• 26:50
  Speaker 2: we believe in.
• 26:52
  Speaker 1: Like, we see so much of our creators succeed through
• 26:55
  Speaker 1: brand partnerships. It's not to say that they don't succeed
• 26:57
  Speaker 1: in other areas of their business, but they a lot
• 27:00
  Speaker 1: of success with brand partnerships. It's without adelet like since
• 27:03
  Speaker 1: when I started in this industry, paying creators and now
• 27:09
  Speaker 1: teaching them and also doing brand deals myself, which is
• 27:12
  Speaker 1: so wild. Brand partnerships are evolving, right, They are different
• 27:16
  Speaker 1: than they were six years ago, seven years ago, what
• 27:19
  Speaker 1: are you seeing, like being on the ground as like
• 27:23
  Speaker 1: an influencer, what are you seeing happening in terms of
• 27:26
  Speaker 1: the brand partnerships or these brand creator relationships maybe compared
• 27:30
  Speaker 1: to before were you like, what are you seeing happening
• 27:33
  Speaker 1: from the brand deal perspective.
• 27:35
  Speaker 3: I talk about this with like my influencer friends because
• 27:38
  Speaker 3: I feel like back then, brand partnerships were only for
• 27:40
  Speaker 3: big creators, like only Charlie and Dixie and Adison Brag
• 27:45
  Speaker 3: got to work with like these big brands, and we
• 27:46
  Speaker 3: were kind of the expectators to see, like what brand
• 27:49
  Speaker 3: are the they're working with next. But I feel like
• 27:51
  Speaker 3: now you see micro influencers that have like I don't know,
• 27:55
  Speaker 3: a thousand followers working with like these huge brands and
• 27:57
  Speaker 3: getting invited to all of these events. And then you
• 27:59
  Speaker 3: see someone that has five hundred and six hundred that
• 28:01
  Speaker 3: followers closing like brand one brand deal a month or
• 28:04
  Speaker 3: every two months, or not even closing brand deals at all,
• 28:07
  Speaker 3: and having to do a bunch of gifting campaigns. And
• 28:10
  Speaker 3: I think that brands, because the market is so oversaturated,
• 28:13
  Speaker 3: because there's so much of everything, I feel like they're
• 28:16
  Speaker 3: just looking for equality. They're not even looking for results.
• 28:18
  Speaker 3: I think the results even they like invest on paid ads,
• 28:22
  Speaker 3: so they don't care if you organically get two thousand views.
• 28:24
  Speaker 3: They know they're gonna pay ads and the video is
• 28:26
  Speaker 3: gonna end up having like ten million views, so it
• 28:28
  Speaker 3: doesn't really matter. But I do think that they look
• 28:30
  Speaker 3: for quality on top of absolutely everything. They don't care
• 28:33
  Speaker 3: how many followers you have. They don't care how much
• 28:35
  Speaker 3: engagement you have. They care about the quality of your
• 28:38
  Speaker 3: videos because what people have to understand the brand partnerships
• 28:42
  Speaker 3: like the videos for their advantage.
• 28:44
  Speaker 4: It's not gonna do anything to you.
• 28:45
  Speaker 3: Like people don't care about the nutrogena phage wash that
• 28:50
  Speaker 3: I have to share, Especially if I'm putting hashtag ad
• 28:54
  Speaker 3: like or like paid paid ad, They're gonna scroll. They're
• 28:56
  Speaker 3: not even gonna watch it because they're gonna be like, oh,
• 28:58
  Speaker 3: this is paid whatever. But for brands, it is convenient,
• 29:02
  Speaker 3: Like they're gonna pay add usage. They're gonna put a
• 29:05
  Speaker 3: bunch of money in it, and they're gonna get ten
• 29:07
  Speaker 3: million people to watch that video. And if that video
• 29:11
  Speaker 3: is not good quality, they're not gonna sell one face
• 29:15
  Speaker 3: wash at all.
• 29:16
  Speaker 4: But if the video is like well produced, well.
• 29:18
  Speaker 3: Recorded, has good lightning, and it is really good edited,
• 29:21
  Speaker 3: goodly like edited, they can use it for years, Like
• 29:24
  Speaker 3: they can use that ad for years or I don't
• 29:26
  Speaker 3: know the amount of time they paid to use it,
• 29:29
  Speaker 3: but I feel like that's what I would say in
• 29:31
  Speaker 3: terms of like what are brands looking for?
• 29:33
  Speaker 4: Good high quality videos?
• 29:34
  Speaker 3: Like not just like a video just like showing the product,
• 29:37
  Speaker 3: like look, I'm partnering with Nutrigena. This is a face
• 29:39
  Speaker 3: wash vibe. Actually, like how it works? How does that help?
• 29:43
  Speaker 3: How it generally has helped you? And if you connect obviously,
• 29:46
  Speaker 3: Like I always encourage people to just work with brands
• 29:49
  Speaker 3: that they connect with because it's gonna make the content
• 29:52
  Speaker 3: way easier to create, Like a brand that you genuinely
• 29:55
  Speaker 3: love and have tried and get to show because it's
• 29:58
  Speaker 3: it's genuine and it comes out very natural to recommend
• 30:02
  Speaker 3: the product because you know it works. So that would
• 30:04
  Speaker 3: be like tip number one, but tip number two. Brands
• 30:06
  Speaker 3: are not looking for followers or likes or views, but
• 30:10
  Speaker 3: they're looking for quality, which is something that should be
• 30:13
  Speaker 3: very encouraging because it means that anyone could work with
• 30:16
  Speaker 3: brands if they have like good, high quality content that
• 30:18
  Speaker 3: they're spending time and energy on.
• 30:20
  Speaker 1: And I think as someone who comes from the brand
• 30:23
  Speaker 1: side and also pays creators, like you can charge more
• 30:27
  Speaker 1: for high quality content like there it also helps up
• 30:30
  Speaker 1: your rate, right, So it's not just like hey, here's
• 30:33
  Speaker 1: me in the car showing you my water bottle, Like,
• 30:36
  Speaker 1: there's obviously a place for that type of content, and
• 30:39
  Speaker 1: it exists, and there's brands that will have in their
• 30:43
  Speaker 1: contracts like we want it to be on a phone,
• 30:46
  Speaker 1: we want it to feel like UGC and that there's
• 30:49
  Speaker 1: a place, right, there's a place for that. However, when
• 30:51
  Speaker 1: you think of you know that content that MAFE is
• 30:54
  Speaker 1: saying that a brand is going to run ads to
• 30:56
  Speaker 1: for a really long time and they want it to
• 30:58
  Speaker 1: feel really well produced and really have that high quality.
• 31:02
  Speaker 2: You can charge for that.
• 31:03
  Speaker 1: You know, you charge for your level of production. Sidewalkers
• 31:06
  Speaker 1: know this very well when we talk about pricing. You know,
• 31:09
  Speaker 1: production fees go into it, and the better quality of
• 31:12
  Speaker 1: the production of the begger paycheck. We can kind of
• 31:16
  Speaker 1: associate with it rather than just kind of having to
• 31:18
  Speaker 1: settle for low end deals. Which is great because you're
• 31:21
  Speaker 1: telling us invest in your content anyways, produce high quality
• 31:25
  Speaker 1: content anyways, because it's also going to serve your brand partners.
• 31:28
  Speaker 1: And then what is high quality content signal to the brand? Trust, professionalism,
• 31:33
  Speaker 1: a safety of some sorts, like hey, if she does
• 31:36
  Speaker 1: this for her, she can do this for us, and
• 31:38
  Speaker 1: your content is meant to be that portfolio for what
• 31:42
  Speaker 1: you could do for other partners as well. So it's
• 31:44
  Speaker 1: not like you're creating sloppy content on your page and
• 31:47
  Speaker 1: then going to a brand and being like, oh no,
• 31:49
  Speaker 1: but I swear I could make it really great for you.
• 31:52
  Speaker 1: It has like this mirrored facet where like your content
• 31:55
  Speaker 1: reflects what you can also do for your partners.
• 31:57
  Speaker 2: So I love that.
• 31:59
  Speaker 1: Are you seeing more and more, you know, like long
• 32:03
  Speaker 1: term partnerships kind of pop off or are you seeing
• 32:05
  Speaker 1: one offs in the market, like, because I think obviously
• 32:08
  Speaker 1: the goal or the dream for many creators is to
• 32:11
  Speaker 1: go away from one off deals and build long term
• 32:14
  Speaker 1: partnerships where it's like, Okay, I'm going to do four
• 32:17
  Speaker 1: reels for this company one a quarter, or I'm going
• 32:20
  Speaker 1: to do something a little bit more secure. What are
• 32:23
  Speaker 1: you seeing on your side with your community and your
• 32:26
  Speaker 1: creators and just for you and your brand deals too.
• 32:29
  Speaker 3: I think it just depends on like your ability to
• 32:31
  Speaker 3: communicate and like network with brands. I think that that's
• 32:34
  Speaker 3: very personally. It's up to you to just submit one
• 32:37
  Speaker 3: video and be like, Okay, thank you so much for
• 32:39
  Speaker 3: your payment, or be like, I really enjoyed working with you.
• 32:42
  Speaker 3: I hope that we could turn this into like a
• 32:44
  Speaker 3: long term partnership if you like my video, Like I
• 32:47
  Speaker 3: could also give more than what they're asking for. Brands
• 32:49
  Speaker 3: love that, Like maybe they ask me for a real
• 32:52
  Speaker 3: but I also share it all my stories or I
• 32:54
  Speaker 3: also reposted on my TikTok. Whenever you prove to a
• 32:57
  Speaker 3: brand that you're willing to get more, they're also willing
• 32:59
  Speaker 3: to get more. I feel like that number one and
• 33:01
  Speaker 3: number two like communicate with brands. I feel like people
• 33:05
  Speaker 3: forget that there's like real people behind the Like it's
• 33:08
  Speaker 3: not the nutrient gena phasewatch that's talking with you, but
• 33:11
  Speaker 3: it's like actual influencer marketing people that also have like
• 33:15
  Speaker 3: a like feelings and personality and like are human beings
• 33:19
  Speaker 3: that are like also watching your content and if they
• 33:21
  Speaker 3: feel like they can connect with you and they can
• 33:23
  Speaker 3: communicate with you easily, like of course they're going to
• 33:25
  Speaker 3: want to keep working with you over and over again.
• 33:27
  Speaker 3: So I feel like establishing that from the beginning of
• 33:30
  Speaker 3: you know, turning in the content fast, following guidelines, following
• 33:34
  Speaker 3: that lines, but also communicating with them after and not
• 33:37
  Speaker 3: just ending the collaboration and the video that you're posting,
• 33:39
  Speaker 3: but also letting them know that you're always open to
• 33:42
  Speaker 3: work with them. You're always open to attend events that
• 33:44
  Speaker 3: maybe they're hosting or are always down to travel, if
• 33:47
  Speaker 3: they're ever like hosting brand trips, or are always down
• 33:50
  Speaker 3: to creating, like to keep creating content for them if
• 33:53
  Speaker 3: they're ever looking for creators. Again, like communicating with them
• 33:56
  Speaker 3: and actually establishing a relationship instead of just seeing it
• 33:59
  Speaker 3: as a homework, just turning in.
• 34:01
  Speaker 2: Love that it's not homework. You don't want to just
• 34:03
  Speaker 2: turn it in. You want to you know.
• 34:05
  Speaker 1: But again it's because you're looking at it from this
• 34:07
  Speaker 1: business lens. Like I think it's so important to balance.
• 34:11
  Speaker 1: We call this like just an overall business like retention
• 34:14
  Speaker 1: versus acquisition, right, so like, how much of our focus
• 34:17
  Speaker 1: is going to be focused on retaining our partners and
• 34:19
  Speaker 1: our customers brands, and how many is going to be
• 34:22
  Speaker 1: focused on acquiring new business?
• 34:24
  Speaker 3: Right?
• 34:25
  Speaker 1: So Like, because I teach pitching, it's like I always say,
• 34:28
  Speaker 1: it's a fine balance. You guys, you can't just be
• 34:29
  Speaker 1: pitching pitching pitching pitching, like are crazy. You need to also,
• 34:32
  Speaker 1: like what Mafe is saying is advocate for yourself. Like
• 34:35
  Speaker 1: if you turn in the homework and you're like, deuces,
• 34:38
  Speaker 1: you're not treating this as a client service, which is
• 34:41
  Speaker 1: let's jump on a call, like I'd love to do more,
• 34:43
  Speaker 1: or here's an idea for spring.
• 34:45
  Speaker 2: Right.
• 34:45
  Speaker 3: You literally have to be a kiss ass with brands,
• 34:48
  Speaker 3: like you literally have to be that one person that
• 34:50
  Speaker 3: like brings an apple to the teacher.
• 34:52
  Speaker 4: Like with social media, it does work like that.
• 34:54
  Speaker 3: Like you don't want to want to wait until like
• 34:56
  Speaker 3: the bell is bringing to be able to like run
• 34:58
  Speaker 3: out of the class, but you only want to establish
• 35:01
  Speaker 3: like a relationship with the teacher and make them love
• 35:03
  Speaker 3: you because then when they think about creators that they
• 35:06
  Speaker 3: want to take to like a certain concert or like
• 35:08
  Speaker 3: a certain dinner or have like this huge and men's budget,
• 35:11
  Speaker 3: because brands do have them, they're You're the first one
• 35:14
  Speaker 3: that's going to pop up in their heads.
• 35:16
  Speaker 4: And that's ultimately your goal.
• 35:18
  Speaker 2: Kiss asks all the way. I'm here for it. We're
• 35:20
  Speaker 2: bringing apples to teachers, guys. So you said something that.
• 35:24
  Speaker 1: Just kind of sparked a thought in me, is you're
• 35:26
  Speaker 1: like going to concerts with brands or events and you know,
• 35:29
  Speaker 1: be a business owner, like no matter where you are
• 35:32
  Speaker 1: in your business, there's fear right, Like it's just part
• 35:34
  Speaker 1: of it. Like raising your rates, scary, telling a brand no, scary,
• 35:38
  Speaker 1: publishing a sponsored post and hoping it does well scary right,
• 35:42
  Speaker 1: hoping it doesn't flop, scary, Like, there's so much that it.
• 35:45
  Speaker 1: Fear is part of life. We can't ignore it. But
• 35:48
  Speaker 1: something that I find that creators always get scared with
• 35:51
  Speaker 1: is like this negotiating piece or like raising your rates,
• 35:56
  Speaker 1: like you know, or maybe you've worked with a brand
• 35:58
  Speaker 1: before and you undercharge and you're like, oh my god,
• 36:01
  Speaker 1: like I want to my rates are not the same.
• 36:03
  Speaker 1: Can you talk to us about like in your business
• 36:05
  Speaker 1: when you had to like raise your rates, because I'm
• 36:07
  Speaker 1: sure you've had to through especially with your major growth,
• 36:11
  Speaker 1: like how you kind of have approached raising your rates,
• 36:14
  Speaker 1: or so that the people listening in the room, because
• 36:17
  Speaker 1: I know there's a lot of people that probably are
• 36:19
  Speaker 1: afraid to raise their rates or afraid to negotiate, or
• 36:22
  Speaker 1: afraid to advocate for themselves and just be like no,
• 36:25
  Speaker 1: like actually that is really under budget for me. Any
• 36:28
  Speaker 1: thoughts around raising our rates in general, so that we
• 36:32
  Speaker 1: can get our friends to do that, because I know
• 36:33
  Speaker 1: a lot of the people listening are probably charging way
• 36:36
  Speaker 1: too little.
• 36:37
  Speaker 4: I just respect my time way too much.
• 36:39
  Speaker 3: And I just feel like if I'm getting paid, well,
• 36:42
  Speaker 3: I'm not going to see it as a burden to
• 36:43
  Speaker 3: have to record a video. But if I'm being underpaid,
• 36:46
  Speaker 3: I'm going to drag it and I'm going to procrastinate
• 36:48
  Speaker 3: it and I'm going to be like, I'm not even
• 36:50
  Speaker 3: getting paid enough to do this, you.
• 36:52
  Speaker 4: Know what I mean?
• 36:52
  Speaker 3: For me to put love into a video, I need
• 36:54
  Speaker 3: to feel like my time is being respected as well.
• 36:57
  Speaker 3: So that's literally like how I see it work is
• 37:00
  Speaker 3: not the same then it was three four years ago,
• 37:03
  Speaker 3: and therefore I can't be charging the same. Like I
• 37:05
  Speaker 3: put so much time and so much energy in every
• 37:07
  Speaker 3: single one of my videos to genuinely make them good,
• 37:11
  Speaker 3: high quality and making sure that the brand is gonna
• 37:13
  Speaker 3: like it.
• 37:13
  Speaker 4: That the least that I can get is a reward
• 37:15
  Speaker 4: for it, you know what I mean.
• 37:16
  Speaker 3: And the least that I can be compensated for is
• 37:19
  Speaker 3: my time and my energy back because those are the
• 37:21
  Speaker 3: most too, Like those are the two most important things
• 37:24
  Speaker 3: that you have, and they're two the most important things
• 37:26
  Speaker 3: that they never come back. So I give you so
• 37:29
  Speaker 3: scheer perspective, and you're like I value my time. It's
• 37:32
  Speaker 3: time that I'm an energy that I'm putting into my work.
• 37:35
  Speaker 3: I should be compensated and you know, rewarded for that
• 37:38
  Speaker 3: as well. And the truth is that brands always have more.
• 37:41
  Speaker 3: Brands always have more. Then they can offer you five
• 37:44
  Speaker 3: K and they actually have eight or nine and they're
• 37:47
  Speaker 3: just you know, low balling it and waiting for you
• 37:50
  Speaker 3: not to notice. But if you were to be like,
• 37:52
  Speaker 3: can we meet at seven, they will probably say yes.
• 37:55
  Speaker 3: And if the worst they say is no, then you'll
• 37:57
  Speaker 3: just go back to five, which is not you know,
• 38:00
  Speaker 3: it's not bad at all unless you really do not
• 38:03
  Speaker 3: want to do it, and it's fine. Another collaboration will come.
• 38:06
  Speaker 3: But I just say, like, the worst that a brand
• 38:09
  Speaker 3: can say is no, like with anything though, like not
• 38:12
  Speaker 3: even like raising your prizes or trying to get more,
• 38:15
  Speaker 3: but with getting pr or getting invited to events or
• 38:19
  Speaker 3: reaching out to brands to see if maybe they have
• 38:21
  Speaker 3: budget for like a paid collaboration. The worst that a
• 38:24
  Speaker 3: brand can say is no, And at least you tried.
• 38:26
  Speaker 3: And the best that can happen is you build a
• 38:28
  Speaker 3: long term relationship and you work with them more brandobringion,
• 38:31
  Speaker 3: so you really don't lose anything by asking for more.
• 38:34
  Speaker 1: It's so true, because yeah, I'm so happy you said
• 38:37
  Speaker 1: this piece about time and respecting your time, like even
• 38:40
  Speaker 1: that the grocery store milk is different now than it
• 38:43
  Speaker 1: was three years ago. Like production fees go up, Like
• 38:45
  Speaker 1: why should we as creators have to stay the same.
• 38:47
  Speaker 1: Why do our fees have to stay the same forever?
• 38:50
  Speaker 1: And like you said, in two years, you're learning, like
• 38:53
  Speaker 1: invested in yourself. You've grown, You're a better editor, you're
• 38:55
  Speaker 1: a better storyteller. Like that has value.
• 38:59
  Speaker 3: Brands are raising the prices of their products as well,
• 39:01
  Speaker 3: So why wouldn't they pay creators more? They want the client,
• 39:04
  Speaker 3: they want their clients, and they want, you know, consumers
• 39:07
  Speaker 3: to pay more. So then they have to invest more
• 39:09
  Speaker 3: and content and creation.
• 39:12
  Speaker 1: Absolutely, And I think what you're saying too. And as
• 39:14
  Speaker 1: someone who is negotiated with creators, you know they're not
• 39:17
  Speaker 1: going to come and be like here, let's give you
• 39:19
  Speaker 1: the full budget. Here you go, you know, and they're
• 39:21
  Speaker 1: not going to tell you, well, that's too little.
• 39:23
  Speaker 2: You churched so little.
• 39:25
  Speaker 1: I'm gonna you know, that's not happening like very rarely.
• 39:30
  Speaker 1: The reason actually I got into what I'm doing is
• 39:33
  Speaker 1: because of the negotiation, like that the creators that are
• 39:35
  Speaker 1: rates so low and I'm like, I'm being hired by
• 39:38
  Speaker 1: the brand. I'm not going to tell her like you're
• 39:40
  Speaker 1: charging too low. But that's when i remember going home
• 39:42
  Speaker 1: to my husband and I'm like, these young girls are
• 39:44
  Speaker 1: getting so taken advantage of.
• 39:46
  Speaker 2: They're literally this brand has so much budget.
• 39:49
  Speaker 1: But protocol is to ask them their rates, and they
• 39:52
  Speaker 1: were just like Saint peanuts, And I'm like, the brand
• 39:55
  Speaker 1: is not going to be like, I'm so sorry, that's
• 39:56
  Speaker 1: too cheap.
• 39:57
  Speaker 2: I want to pay you more.
• 39:58
  Speaker 1: So it's up to you, like Mafey saying, is like
• 40:01
  Speaker 1: you need to ask for that. And the worst case
• 40:04
  Speaker 1: they can say is no, we can't meet you there,
• 40:06
  Speaker 1: But you won't know unless you try, right. That's kind
• 40:08
  Speaker 1: of like a big piece of it, all right, that's
• 40:10
  Speaker 1: been really really helpful before we wrap up. Brand deals
• 40:14
  Speaker 1: is obviously one way that a lot of creators monetize,
• 40:17
  Speaker 1: and it's a very lucrative way.
• 40:19
  Speaker 2: But do you.
• 40:20
  Speaker 1: Feel like, you know, creators should also be looking at
• 40:24
  Speaker 1: other areas. So, for example, should they be looking at
• 40:26
  Speaker 1: like YouTube monetization or Facebook monetization as a strategy or
• 40:29
  Speaker 1: TikTok shop or affiliate or you know, like there's just
• 40:32
  Speaker 1: so much and it gets overwhelming, like all the ways
• 40:35
  Speaker 1: to make money. And obviously, like something I'm sure we
• 40:38
  Speaker 1: both agree with is whatever you focus on, you're going
• 40:41
  Speaker 1: to do well in. But because you're on the ground
• 40:43
  Speaker 1: and like you have this community you built and you
• 40:45
  Speaker 1: also are friends with other influencers, what are the other
• 40:48
  Speaker 1: like monetization paths that you're seeing, you know, really kick
• 40:52
  Speaker 1: up for creators nowadays, anyways.
• 40:54
  Speaker 3: Would say never close yourself off anyways to make any
• 40:57
  Speaker 3: type of money. I think money is energy and the
• 41:00
  Speaker 3: more that you invest your time on things that you
• 41:01
  Speaker 3: should also be rewarded for them. So never work for free,
• 41:04
  Speaker 3: especially again if it's your time. But I think people
• 41:07
  Speaker 3: also Steve Brand Deos has like this huge thing that's
• 41:11
  Speaker 3: gonna pay like your rent and it's gonna make you rich.
• 41:13
  Speaker 3: But the truth is that brands take a long time
• 41:15
  Speaker 3: to pay, Like some brands take three months to pay,
• 41:18
  Speaker 3: six months to pay. Like I've worked with brands that
• 41:21
  Speaker 3: I made videos for like last year and I haven't
• 41:24
  Speaker 3: even gotten paid. And if I were to depend that
• 41:27
  Speaker 3: on that, like if I were to depend on brand
• 41:30
  Speaker 3: deals only, I would not be able to consistently pay
• 41:33
  Speaker 3: rent because some brands paying three months, some brands paying
• 41:36
  Speaker 3: six months, some rens even paying like nine months, which
• 41:38
  Speaker 3: is crazy. That's just how Yeah, that's insane work and
• 41:42
  Speaker 3: it's insane. But I have multiple sources of income. Like
• 41:45
  Speaker 3: I have my masterclass that is like an ongoing thing
• 41:48
  Speaker 3: every single day. I have my membership that is on
• 41:51
  Speaker 3: ongoing thing monthly. I monetize off TikTok, which is also
• 41:54
  Speaker 3: like ongoing thing monthly with like their creator program. I
• 41:57
  Speaker 3: also monetize my YouTube, and then on the podcast side,
• 42:00
  Speaker 3: I have my podcast ads that are also like coming
• 42:03
  Speaker 3: in monthly, and my podcast like monetization from like every
• 42:07
  Speaker 3: single play like gives me money, and that's coming in monthly.
• 42:11
  Speaker 4: Digital products.
• 42:12
  Speaker 3: Maybe you're not ready to show your face on camera,
• 42:15
  Speaker 3: but there's also UGC, which is user generated content, which
• 42:18
  Speaker 3: is basically brands are always looking for models, like quote
• 42:21
  Speaker 3: unquote models for their videos that they can send products to.
• 42:24
  Speaker 3: And you can make content at home and you didn't
• 42:25
  Speaker 3: even have to post a video and it's just super
• 42:28
  Speaker 3: easy money that you can build a portfolio with and
• 42:30
  Speaker 3: keep sending it to more brands. So there are so
• 42:33
  Speaker 3: many ways to monetize that I wouldn't get discouraged if
• 42:37
  Speaker 3: brands are not reaching out to pay you or to
• 42:39
  Speaker 3: do brand deals, like especially if you're just starting out
• 42:42
  Speaker 3: or close yourself off, because there are so many ways
• 42:45
  Speaker 3: and like so many different like you know, branches.
• 42:48
  Speaker 4: And you can you can do a lot of different things.
• 42:51
  Speaker 1: Yeah, especially when you're starting, Like you may be like wait,
• 42:54
  Speaker 1: like actually I really love the affiliate side, or like
• 42:57
  Speaker 1: I've changed my turn on affiliate. Yeah, I've totally changed
• 43:01
  Speaker 1: my tune on affiliate. Like I used to be like
• 43:03
  Speaker 1: anti and now I work with some YouTubers and i
• 43:06
  Speaker 1: see what they make on affiliate and I'm.
• 43:08
  Speaker 2: Like holy, like that is crazy, Like it's wild.
• 43:12
  Speaker 1: So I've changed my tune like and I tell people
• 43:15
  Speaker 1: like I'm allowed to change my mind like I used
• 43:16
  Speaker 1: to be, like, no affiliate's like little money, Okay, making
• 43:19
  Speaker 1: like two dollars off of sunglass is not the type
• 43:21
  Speaker 1: of affiliate stuff I'm talking about. I'm talking about the
• 43:24
  Speaker 1: influencers who are doing like really you know, higher volume affiliates,
• 43:29
  Speaker 1: but also higher ticket like me, for example, I'm an
• 43:32
  Speaker 1: affiliate for like a tech tool and anyone that signs up,
• 43:35
  Speaker 1: we get anywhere between five hundred twe thousand dollars a referral.
• 43:38
  Speaker 2: Crazy, So like that's insane.
• 43:41
  Speaker 1: So I'm like, I'm going to make more videos promoting
• 43:42
  Speaker 1: that affiliate than I am thinking about those sort of
• 43:46
  Speaker 1: opportunities too.
• 43:47
  Speaker 3: And it's literally just like selling the skills, like if
• 43:50
  Speaker 3: it's a product that you would recommend anyways, like why
• 43:53
  Speaker 3: not make money of it? And it's literally like me,
• 43:56
  Speaker 3: for example, I love, love love recommending the Osmo Pocket three,
• 44:00
  Speaker 3: which is like the camera that I use and I
• 44:01
  Speaker 3: find it amazing, Like I literally use it every single day,
• 44:05
  Speaker 3: and I like posted a video recommending it once like
• 44:07
  Speaker 3: last year, and it got like two hundred thousand views,
• 44:09
  Speaker 3: and I'm.
• 44:09
  Speaker 4: Like, well, if I would have linked this, people would
• 44:12
  Speaker 4: have probably bought it.
• 44:13
  Speaker 3: And then I did it again and it got like
• 44:15
  Speaker 3: ten sales, which is a camera that costs like almost
• 44:17
  Speaker 3: one thousand dollars, And I meet like, I want to
• 44:19
  Speaker 3: see like five hundred dollars just of affiliate, which is
• 44:23
  Speaker 3: not bad at all.
• 44:24
  Speaker 1: Yeah, and figuring out like what you like too, like agree,
• 44:28
  Speaker 1: especially if you're making content one of the things I
• 44:30
  Speaker 1: tell creators too. And I don't know what your thoughts
• 44:33
  Speaker 1: are on this, but like if they're going to create
• 44:34
  Speaker 1: content anyways, learn how to integrate brands from the very beginning,
• 44:38
  Speaker 1: so that like when you have a brand partnership, it's
• 44:40
  Speaker 1: not like random and awkward to like recommend your OSMA.
• 44:44
  Speaker 1: Like you're probably already recommending products that you've liked or used.
• 44:48
  Speaker 2: It fits in the content story.
• 44:50
  Speaker 1: It's not like super random either, you know, and then brands,
• 44:53
  Speaker 1: you're able to show that to a brand as well,
• 44:54
  Speaker 1: So I think that's a win win. Before we wrap
• 44:57
  Speaker 1: up any sort of thoughts or I guess, words of
• 45:00
  Speaker 1: advice for that creator listening in. You know, we have
• 45:03
  Speaker 1: a big creator community that listens in any like words
• 45:06
  Speaker 1: of advice for people, things that you wish you knew sooner,
• 45:09
  Speaker 1: or something that you're just like, I'm willing to die
• 45:11
  Speaker 1: on this hill, or something that people can kind of
• 45:13
  Speaker 1: learn from you because you've been doing this forever and
• 45:15
  Speaker 1: quite successful at it, so just wanted to kind of
• 45:18
  Speaker 1: give you an opportunity to share direct to our people.
• 45:21
  Speaker 4: Well, is like a little bit of motivation.
• 45:23
  Speaker 3: I think there's a lot of information on how to
• 45:25
  Speaker 3: grow on social media, and I also think that there's
• 45:28
  Speaker 3: at the same time, no right way to do social media.
• 45:31
  Speaker 3: There's people that overproduce their videos and it works. There's
• 45:34
  Speaker 3: people that overproduce their videos and they just wasted their time.
• 45:36
  Speaker 3: There's people that literally just set up a camera and
• 45:39
  Speaker 3: like the ugliest setup and it goes vi when people
• 45:41
  Speaker 3: connect with them immediately. And for some people it just
• 45:43
  Speaker 3: doesn't work like that. And I don't think that there's
• 45:46
  Speaker 3: a secret. I don't think that there's a hack. Nothing
• 45:50
  Speaker 3: other than buying followers. It's going to get you, you know,
• 45:52
  Speaker 3: five hundred dozen followers overnight, Like it doesn't.
• 45:55
  Speaker 4: Happen like that.
• 45:56
  Speaker 3: And I think that the best thing that you can
• 45:58
  Speaker 3: do is to start to fail and to figure out
• 46:00
  Speaker 3: what works for you for you specifically, the.
• 46:03
  Speaker 4: Fact could just give.
• 46:04
  Speaker 3: Like one piece of advice is just to not compare yourself,
• 46:07
  Speaker 3: and one piece of motivation is to just remind you
• 46:10
  Speaker 3: that there's literally no like negative or downside to starting
• 46:14
  Speaker 3: on social media. Like if it doesn't work out and
• 46:16
  Speaker 3: you just get three hundred views and every single one
• 46:18
  Speaker 3: of your videos.
• 46:19
  Speaker 4: You don't lose money. You don't like there's you don't
• 46:24
  Speaker 4: lose money.
• 46:24
  Speaker 3: Nobody died, Like, there's nothing bad that's going to happen
• 46:27
  Speaker 3: out of your videos not working out. But if your
• 46:30
  Speaker 3: video were to work out, you changed your life and
• 46:34
  Speaker 3: you discovered like a whole new side of you know,
• 46:37
  Speaker 3: things that you can do of yourself and a way
• 46:41
  Speaker 3: of living. And that's kind of how it happened for me,
• 46:43
  Speaker 3: and I would love for people to have that mindset
• 46:45
  Speaker 3: when it comes to posting. Is I got three hundred views,
• 46:48
  Speaker 3: like okay, let me just post again and again and.
• 46:51
  Speaker 4: Again until one video does work out.
• 46:53
  Speaker 2: I love that.
• 46:54
  Speaker 1: I actually feel like goosebumps because it's true. There's not
• 46:56
  Speaker 1: one right way. There's no cheat code, there's no secret,
• 46:59
  Speaker 1: there's no hack. The only cheat code is consistency is
• 47:03
  Speaker 1: showing up, trying, failing, reflecting like what Mafe is saying,
• 47:07
  Speaker 1: alternating and again, like I say this proudly. We have built,
• 47:11
  Speaker 1: you know, a very successful, very successful business with low views,
• 47:16
  Speaker 1: but our company like the views that we get, like
• 47:18
  Speaker 1: people are in you know what I mean.
• 47:21
  Speaker 2: And again, you.
• 47:21
  Speaker 1: Could have like a membership community or something the people want.
• 47:25
  Speaker 1: Conversion brands want to work with me because they know, like, hey,
• 47:28
  Speaker 1: even though her videos aren't like top of funnel, they're
• 47:30
  Speaker 1: at the bottom of the funnel.
• 47:31
  Speaker 2: They convert.
• 47:32
  Speaker 1: You know, I'm not getting millions of views, but I'm
• 47:34
  Speaker 1: definitely getting I'm helping brands that partner with me anyways,
• 47:38
  Speaker 1: they see those conversions. So I love what you're saying.
• 47:41
  Speaker 1: You know this, I feel it's a refreshing take. There's
• 47:44
  Speaker 1: no guru that's going to tell you the right way
• 47:46
  Speaker 1: to do it, whether you're setting up your phone or overproducing.
• 47:49
  Speaker 1: You just have to start and then see what happens.
• 47:52
  Speaker 1: That was so helpful. Well, thank you so much Mafe
• 47:55
  Speaker 1: for your time. Where can everyone connect with you? I'm
• 47:57
  Speaker 1: going to put it in the show notes below, but
• 47:58
  Speaker 1: if you want to just kind of shout it out
• 48:00
  Speaker 1: well where people can follow your journey and learn more
• 48:02
  Speaker 1: about you and let us know.
• 48:04
  Speaker 4: Thank you so much for having me.
• 48:05
  Speaker 3: I hope that people can take a little bit of
• 48:07
  Speaker 3: everything that was said.
• 48:08
  Speaker 4: I think that I was a really good episode.
• 48:10
  Speaker 3: And people can find me as Mafia and Sudas everywhere YouTube, Instagram, TikTok, snapchat.
• 48:16
  Speaker 4: I'm literally everywhere.
• 48:17
  Speaker 3: I have a podcast, I miss Me podcast on all
• 48:19
  Speaker 3: streaming platforms, TikTok and Instagram as well, and I have
• 48:23
  Speaker 3: an editing masterclass if you want to learn a little
• 48:25
  Speaker 3: bit of my editing style and how kind of like
• 48:28
  Speaker 3: my system works.
• 48:29
  Speaker 4: They're everything.
• 48:30
  Speaker 3: You can find it, like in the link in my
• 48:31
  Speaker 3: bios and yeah, thank you so much for having me.
• 48:33
  Speaker 2: Thank you, guys,