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Cracker Barrel: Over Five Decades of Creating a Welcoming Customer Experience · Leaders in Customer Loyalty, Powered by Loyalty360

• 0:05
  Mark Johnson: Good afternoon, good morning.
• 0:06
  Mark Johnson: This is Mark Johnson from Loyalty 360.
• 0:08
  Mark Johnson: Hope everyone's happy, safe and well.
• 0:09
  Mark Johnson: I want to welcome you to another edition of our Leaders in Customer Loyalty series, where we have the privileges speaking with leading brands about what they are seeing in here on the front lines of customer channel and brand loyalty.
• 0:19
  Mark Johnson: Today we have the pleasure of speaking with Amy Barnett.
• 0:22
  Mark Johnson: She's the Vice President of Marketing Loyalty and Digital Experience at Cracker Barrel.
• 0:27
  Mark Johnson: Thank you very much for taking the time to talk with us today, Amy.
• 0:30
  Mark Johnson: How are you?
• 0:31
  Amy Barnett: I am very well.
• 0:32
  Amy Barnett: Thanks for having me.
• 0:33
  Mark Johnson: Absolutely.
• 0:34
  Mark Johnson: First off, can you tell us a little bit more about yourself?
• 0:36
  Mark Johnson: You roll at Cracker Barrel, maybe your job, history before that and a fun fact or passion you may have outside of work?
• 0:45
  Amy Barnett: Okay, sure, so I have been in the loyalty, digital and CRM space for my whole career.
• 0:52
  Amy Barnett: I've worked across a few different verticals.
• 0:55
  Amy Barnett: My last 10 years or so has been in retail, digital and loyalty marketing and I most recently joined Cracker Barrel about a year and a half ago maybe a little shy of a year and a half and it's not my first foray into sort of the combination of retail and restaurant.
• 1:18
  Amy Barnett: I did work on another very similar brand about six or seven years ago that had Casino and Restaurant and Retail sort of in its brand umbrella.
• 1:29
  Amy Barnett: But there's nobody quite like Cracker Barrel.
• 1:32
  Amy Barnett: There's nobody quite like Cracker Barrel.
• 1:34
  Amy Barnett: So I'm hoping that we can dive a little bit into the Cracker Barrel experience and what makes this program and this brand so special, absolutely.
• 1:44
  Amy Barnett: So that's a little bit about me.
• 1:47
  Amy Barnett: I've been around for a while.
• 1:48
  Amy Barnett: I've sort of been an admirer of this space forever.
• 1:53
  Amy Barnett: The evolution of what's happening in digital and database marketing is just so incredible to be in the spot in my career and just watching the convergence and all of this sort of technology and data and consumer behavior, all sort of meshing into one sort of exciting opportunity for us.
• 2:15
  Amy Barnett: But let's see something about me personally.
• 2:18
  Amy Barnett: I love to travel.
• 2:19
  Amy Barnett: Southwest Airlines is my favorite loyalty program or rewards program and I just think that what they do for their guests in terms of making every single person on that plane feel valued and special and rewarded from everything for companion pass rewards to keeping their ticket prices low so that everybody can sort of afford travel to every once in a while I used to get free beverage credits on the plane.
• 2:52
  Amy Barnett: Now I get free Wi-Fi.
• 2:54
  Amy Barnett: So I just feel like they're always innovating and they're always doing something special and I just I always feel recognized with that brand.
• 3:01
  Mark Johnson: So that's awesome.
• 3:03
  Mark Johnson: Yeah Well, congrats on the launch of a new program.
• 3:06
  Mark Johnson: I look forward to hearing more about that.
• 3:08
  Mark Johnson: As you mentioned, you've run a number of programs that we've been fortunate to learn about over the years and how you've brought great success to them.
• 3:16
  Mark Johnson: So can you give us some insight into the Cracker Barrel Rewards program?
• 3:21
  Mark Johnson: You know how does the program work, how do members engage with it, what are the benefits and how do you go about designing such a successful program that's launched out of the gates.
• 3:30
  Mark Johnson: You know beyond expectation.
• 3:33
  Amy Barnett: Okay, I love this question.
• 3:36
  Amy Barnett: It's like a.
• 3:36
  Amy Barnett: It's what the brand marketer loves to answer, right, so alright, so a little bit about the program at a very high level.
• 3:44
  Amy Barnett: So Cracker Barrel is a restaurant and digital brand, so we have a physical presence as well as a digital presence.
• 3:52
  Amy Barnett: If, for those who haven't been into Cracker Barrel lately, we have this lovely sort of shopping experience when you come into our restaurant and our stores.
• 4:04
  Amy Barnett: They're sort of this old general store with everything from apparel, the candles, the vintage candy, to music and especially now around the holidays, it's beautifully decorated with these gorgeous trees and you know everything for Christmas, from stocking stuffers to gifts for the family and friends.
• 4:27
  Amy Barnett: So it's just this really magical retail experience and you, of course, shop while you wait for your table.
• 4:33
  Amy Barnett: Hopefully you don't have to wait very long and then you come into our restaurant and you have this magical experience where it's still a come on in and sit down and order.
• 4:45
  Amy Barnett: You know some of your old I don't want to say old, I would say Southern favorites.
• 4:51
  Amy Barnett: We usually have the fireplace going when you sit down the peg game that's so famous for our brand.
• 4:59
  Amy Barnett: You want the kids and the family to play the peg game.
• 5:03
  Amy Barnett: We have an old fashioned sort of checkerboard that's in front of the, you know, the fireplace and it's just this really magical experience from the time you step out of your car and you step onto our front porch with the rockers and then you come in and you shop and then you have this wonderful sort of very comforting meal with us.
• 5:27
  Amy Barnett: And what the goal of the program was is that the last thing we wanted to do was to create any type of a rewards program that was sort of like this what, what you know, how does this, you know, resemble the brand experience?
• 5:43
  Amy Barnett: So the rewards program is not a traditional transactional based program.
• 5:49
  Amy Barnett: It doesn't also only exist in an app, somewhere that only a few guests download and participate in, but it is a full cross-channel experience.
• 5:59
  Amy Barnett: So if you dine with us in our restaurants or you order curbside or to go through our app, or you order online, it's a completely accessible and available program for you, no matter how you engage with Crackabarrow.
• 6:14
  Amy Barnett: So that was important to us, that it attracts all of our guests of all different kinds.
• 6:20
  Amy Barnett: The second thing was it's not just a transactional rewards-based program For us, because the experience and our guest engagement is so incredibly important.
• 6:31
  Amy Barnett: It was important that we brought those elements to life in ways that you see in digital channels.
• 6:39
  Amy Barnett: So, for example, if you choose to download our app or engage with us on our web channels, you can participate in our seasonal digital challenges.
• 6:49
  Amy Barnett: And think about those digital challenges.
• 6:52
  Amy Barnett: For example, right now we have the Dolly challenge.
• 6:57
  Amy Barnett: That's live right now and there are nine different challenges that you can participate in, and once you complete a challenge digitally, you go off and you sort of spin the record and, depending on what track you land on in the record earns you different bonus rewards.
• 7:16
  Amy Barnett: So if you think about the fun aspect of our brand right, the fun shopping or the fun peg game or the checker game, checker's game in our stores, it was important to us that we brought that type of an experience to Cracker Barrel rewards and that we're rewarding you for that engagement on those channels.
• 7:37
  Amy Barnett: So it's differentiated, it's easy to use and it's a fully enabled cross-channel program that our employees love and our guests alike love as well.
• 7:50
  Mark Johnson: You mentioned, looking at the overall brand, the brand promise, the brand mission, even the culture that the brand has, the heritage, the uniqueness, the fireplace, the peg game.
• 8:03
  Mark Johnson: How do you go about developing that using feedback, especially making it consistent with the current brand offering?
• 8:12
  Mark Johnson: How do you go about developing that to ensure that it would align with what customers may expect from a program with such a great heritage, such as Cracker Barrel?
• 8:23
  Amy Barnett: Yeah, we took our time.
• 8:24
  Amy Barnett: For sure, we took our time to do lots of research and the great thing about Cracker Barrel launching a program at the time that we're launching it is that we have so many programs out there to bring best practices toward.
• 8:40
  Amy Barnett: So we looked at best practices among not only our own industry.
• 8:45
  Amy Barnett: We looked at best practices in the travel and hospitality industry.
• 8:50
  Amy Barnett: We looked at best practices from retail and then we combined those best practices with our brand promise and then we did a lot of research.
• 9:01
  Amy Barnett: We did both qualitative and quantitative research for everything, for what to name the program to our guests actually earn and accumulate pegs, which are like points based on every dollar they spend and then they get to convert those pegs into various rewards on our menu or in our store.
• 9:23
  Amy Barnett: So we did quite a bit of research to even understand the base construct of a currency-based program versus a non-currency-based program.
• 9:34
  Amy Barnett: We did construct in terms of what do we call it, what do we call the currency structure, and we researched it among many different customer segments or guest segments.
• 9:46
  Amy Barnett: So we looked at our particular customer.
• 9:50
  Amy Barnett: Segmentation is a sort of a psychographic customer segmentation and we have five customer segments and we were able to research all of our value proposition of among all five of our guest segments.
• 10:06
  Amy Barnett: And what was remarkable to us is that, by and large, all five guest segments told us that what they wanted most from us was a Cracker Barrel Rewards program.
• 10:18
  Amy Barnett: We were scoring in the high 90s top, you know, top two tight box for every one of our demographics and one of every one of our segments.
• 10:28
  Amy Barnett: So we knew we had a value proposition that worked incredibly well across all of our guest base.
• 10:34
  Amy Barnett: But then we went a little bit deeper and, with these sort of engagement type tools and our digital channels, we took that back out and said well, what if we added these engagement elements?
• 10:46
  Amy Barnett: Who does that attract?
• 10:47
  Amy Barnett: And then, to our surprise, it attracted all of our demos.
• 10:51
  Amy Barnett: It attracted all of our guest segments as well.
• 10:53
  Amy Barnett: So oftentimes you'll hear you may get some brand pushback of, oh, the older guest won't download an app or it may not appeal as broadly.
• 11:03
  Amy Barnett: We just didn't see it.
• 11:05
  Amy Barnett: Our research is showing us that with a win-win value proposition, your guest will go the extra mile it takes to engage with you across all of our platforms.
• 11:18
  Amy Barnett: So it was bedded in our brand philosophy with some industry learning and then embedded in a lot of research.
• 11:27
  Mark Johnson: OK, excellent.
• 11:28
  Mark Johnson: So when you look at some of the challenges or opportunities or even design mechanics that you were looking to implement in the program, how did you kind of address some of those as you rolled out the rewards program?
• 11:43
  Mark Johnson: I mean, what were some of the pain points that you were looking to address potentially?
• 11:48
  Amy Barnett: I wouldn't say that's necessarily pain point, but what I would say to that mark is that we know that to successfully launch a program that you need field engagement and operations input and, in my opinion, training and how you execute and roll out this program.
• 12:09
  Amy Barnett: We have 660 stores.
• 12:11
  Amy Barnett: It was critical to me and to our leadership that when we launched this program, that we got everybody's input in terms of how we built it technologically, how we brought it to life and store, what it was going to do to their performance metrics, and so when we launched our program, one of the things we knew we needed to do was to get employee feedback.
• 12:36
  Amy Barnett: So when we launched, we actually launched with our employees first.
• 12:41
  Amy Barnett: We took several months of rolling this out across stores and districts and regions and at every step of the way we got their direct feedback and their direct input into either operational challenges or training materials that we used or how we may have executed it, in the app, for example and we made sort of agile and progressive changes right up until the time we launched with our guests in September.
• 13:12
  Amy Barnett: So it wasn't necessarily a pain point, but for casual dining and for family dining in particular, when a guest is ready to check out and go.
• 13:21
  Amy Barnett: As you know, guests are ready to check out and go, and so when you go into a Cracker Barrel restaurant today, what you'll see is all kinds of opportunities for the guests to enroll while they're sitting at their table, while they're browsing our store.
• 13:38
  Amy Barnett: We've got lots of QR codes that we're using so that they're using that wait time for their meal to go ahead and get into the program.
• 13:47
  Amy Barnett: It's quick, it's easy, and then by the time they're ready to check out, they just need to check out.
• 13:52
  Amy Barnett: There's no long, laborsome process for them to join rewards while they're standing at the cash register.
• 13:58
  Amy Barnett: So that was one thing that I would let your viewers certainly know, and our field engagement has been through the roof, and it's just re-energized our field teams in a new and different way, because our guests are so excited about it.
• 14:17
  Mark Johnson: OK, excellent.
• 14:17
  Mark Johnson: And now to celebrate the program launch, your team just announced the rewards that rock campaign with Dolly Parton Some big news.
• 14:27
  Mark Johnson: Can you tell us a little bit more about that and how Dolly Parton and Cracker Barrel are rolling out the partnership and what it means?
• 14:34
  Amy Barnett: Yeah, I would love to.
• 14:36
  Amy Barnett: So Cracker Barrel and Dolly Parton have a longstanding relationship actually, and with Dolly's release of her album in mid-November called Rockstar, and then with our launching of our Cracker Barrel rewards program, it was sort of a unique opportunity for us to further that partnership with Dolly, and we are not only selling her album and her merchandise in our retail stores but in exchange, she is our co-celebrity, if you will, our celebrity around launching Cracker Barrel rewards that rock, and there is an overarching media campaign.
• 15:19
  Amy Barnett: You'll see some TV advertising and paid media advertising, but what just launched also is that we just released a sweepstakes for a custom Cracker Barrel Dolly rocker.
• 15:35
  Amy Barnett: So if you've ever been on our front porch and you see our famous rockers, we just released a new famous rocker that resembles the Dolly Rockstar album and there's one on every one of 660 porches or something of that nature, and guests have the opportunity to win one of those custom Dolly rockers, of which, after which we will start selling them online and in our stores come December.
• 16:07
  Amy Barnett: So it is a true multi-channel full on advertising campaign that reinforces our partnership with Dolly.
• 16:16
  Amy Barnett: The Rockstar album and rewards that rock, all wrapped up in one juicy pie.
• 16:23
  Mark Johnson: That's awesome.
• 16:23
  Mark Johnson: You talked about some of the channels that we leverage and what are some exclusive offers.
• 16:30
  Mark Johnson: So you talk about the opportunity to win the rocker, and how does this campaign appeal and enhance loyalty for the larger program?
• 16:40
  Amy Barnett: I think it does it for a multitude of reasons, one of which there's not many people on this planet that doesn't love Dolly, right?
• 16:51
  Amy Barnett: So Dolly has mass consumer appeal to a wide variety of audiences, both young and older, and it's very similar to how Cracker Barrel thinks about our demographic, where everyone is welcome at our table right, whether you're coming with your mom or your grandma, or you're bringing your grandchild or your best friend.
• 17:14
  Amy Barnett: We believe that Dolly has that attraction and building brand affinity, just as Cracker Barrel seeks to build brand loyalist and brand love within our own four walls.
• 17:27
  Amy Barnett: So the promotion is just sort of a seamless blend of two icons, two sort of Americana icons, in our opinion and there'll be lots more.
• 17:38
  Amy Barnett: We have our bonus game and our app and our digital channels, as well as the sweepstakes and the opportunity to win one of our Dolly Rockers.
• 17:49
  Mark Johnson: That's awesome.
• 17:50
  Mark Johnson: When launching a new program, you're intimately familiar with that.
• 17:53
  Mark Johnson: That a number of times very successfully Having employee buy and employee engagement is very important.
• 17:58
  Mark Johnson: Can you tell us the role that employee engagement plays in the new rewards program and how your team is training to best educate the customers, to educate the customers on the program itself and getting employees engaged in that process?
• 18:16
  Amy Barnett: I can.
• 18:17
  Amy Barnett: So we made the decision at launch that we are launching with a full training agenda and our training organization is just phenomenal.
• 18:29
  Amy Barnett: We launched with back office materials, we launched with videos, we launched with cash register reminders right there, but most of it, honestly, was hands-on training, and we did.
• 18:47
  Amy Barnett: We used sort of a train the trainer type mentality and we are very deliberate with what we put on our field organization to execute at any one time.
• 19:01
  Amy Barnett: So one of the learnings I would share for peers in our space is that when we launched Cracker Barrel Rewards, we did it in a way that we prioritized it for the business.
• 19:15
  Amy Barnett: It is easy to say at any one time that you'll have menu launches and new retail floor sets and new limited time offerings and new, new, new.
• 19:26
  Amy Barnett: What we did as an organization is we really deliberately said that when we launched Cracker Barrel Rewards, we wanted to give this the sort of runway it needed to do it well and to do it right.
• 19:41
  Amy Barnett: And so not only was our training all of our training materials were first class and we really took the time to make sure we got it right, but the more important piece of this is that we prioritized it as a company and we gave it plenty of time to make sure that we got their field, their input and they can participate in this program.
• 20:04
  Amy Barnett: In fact, we want them to participate in this program.
• 20:08
  Amy Barnett: There's many brands out there would not allow their employees or their associates to participate in rewards and I just think that is such a mess.
• 20:17
  Amy Barnett: It is such a mess and we made the investment and, in fact, when we were building the business requirements for this and I took this to the executive team, their feedback was well, of course, we're letting our employees participate in this benefit.
• 20:34
  Amy Barnett: So I think that says a couple of things.
• 20:36
  Amy Barnett: One thing it just says a lot about Cracker Barrel is a brand and how we really value our employees and what that means to them in terms of if we're allowing our guests to have a reward in a perk, we absolutely need to make that reward and perk available to our employees.
• 20:54
  Amy Barnett: One number two is that they just prioritized it so that the company and every executive and every field employee knew exactly the importance of this program.
• 21:05
  Amy Barnett: So yeah, to us, this was the biggest piece of the pie.
• 21:08
  Amy Barnett: I keep using the pie analogy.
• 21:10
  Amy Barnett: I don't know, I think I've got turkey pie or something on my mind, I don't know.
• 21:16
  Mark Johnson: But pie is always a good thing to have.
• 21:18
  Mark Johnson: Pie is always good.
• 21:20
  Mark Johnson: So with your significant experience you have in developing and rolling out award-winning programs, are there some programs that you are loyal to that you admire from a customer loyalty perspective?
• 21:34
  Mark Johnson: What do you like about their offerings, and are there elements that you have included into your reward program at Cracker Barrel?
• 21:43
  Amy Barnett: Yeah, well, we've spoken a little bit about the Southwest Rapid Rewards Program.
• 21:48
  Amy Barnett: They're by far my personal favorite.
• 21:52
  Amy Barnett: Professionally it's hard for me to have a favorite because I think brands lose their way, but there's parts and pieces of programs that I admire.
• 22:03
  Amy Barnett: The programs that I admire the most are rewarding employees for no fees, so just the basics right.
• 22:15
  Amy Barnett: Getting every customer into their database, really understanding just core base behavior, using that base behavior to drive insights and then to keep growing and elevating the program.
• 22:29
  Amy Barnett: So from my perspective, I think there's a lot to admire about Starbucks.
• 22:32
  Amy Barnett: I do applaud, and obviously our guests use the Starbucks Rewards app quite frequently.
• 22:42
  Amy Barnett: Their bonus challenges are sort of well respected in our space and I certainly play those bonus challenges.
• 22:51
  Amy Barnett: So Starbucks is a program that I admire.
• 22:54
  Amy Barnett: I think that there are some interesting things happening in the healthcare space, and when I say healthcare I mean healthcare retail.
• 23:05
  Amy Barnett: So I'll use Walgreens and CVS.
• 23:08
  Amy Barnett: I think have some aspects where they're really trying to generate some affiliation with do good or give back opportunities in their local spaces.
• 23:19
  Amy Barnett: And then Starbucks are probably the three I admire the most.
• 23:23
  Amy Barnett: I mean, we'll spend a whole podcast just talking about that, mark right.
• 23:30
  Mark Johnson: Absolutely, that's correct.
• 23:31
  Mark Johnson: There are plenty of them that are doing some great things out there.
• 23:33
  Mark Johnson: Last question someone self serving what can Loyalty 360 do to help you and your team with your customer loyalty programs?
• 23:41
  Mark Johnson: Customer loyalty insight.
• 23:45
  Amy Barnett: Yeah, I think that this is still a fairly new space and when I say this I mean rewards and loyalty and enabling first party data for insights is still fairly new for the restaurant vertical.
• 24:00
  Amy Barnett: So, to me, leveraging best practices and networking with peers in my space which you all do a great job doing but networking with my peers and bringing this to the restaurant space and developing a clear set of best practices, I think is helpful.
• 24:21
  Amy Barnett: The other thing that we've talked about in the past is sort of how do you measure reward?
• 24:26
  Amy Barnett: How do you measure loyalty?
• 24:28
  Amy Barnett: This should be the hot topic of every vertical out there.
• 24:33
  Amy Barnett: How do you measure it?
• 24:34
  Amy Barnett: And loyalty is so much more than any rewards or points schema.
• 24:40
  Amy Barnett: Right, it's about brand love.
• 24:43
  Amy Barnett: It's about how customers are engaging with your brand.
• 24:46
  Amy Barnett: It's about long-term value.
• 24:48
  Amy Barnett: It's about how you're generating shareholder value and the data that you're providing.
• 24:53
  Amy Barnett: So some sort of consistent and true methodology around measuring and promoting rewards and loyalty to me is the reason we're all here.
• 25:09
  Mark Johnson: You know, absolutely.
• 25:11
  Mark Johnson: As you know, we do finally have a pretty consistent approach on customer loyalty.
• 25:16
  Mark Johnson: We're gonna get it out metric study by end of the year.
• 25:19
  Mark Johnson: We had our advisory board, which you're part of.
• 25:21
  Mark Johnson: We just announced today we are finalizing the top 15 to 20 metrics and we're gonna have what I hope is a quote I'm gonna put revolutionary I think they use that word at least for to have all brands agree to take this metric survey and get that out.
• 25:37
  Mark Johnson: So it won't be the end LBL, but I don't think it'll be very interesting to see how these results come out.
• 25:43
  Mark Johnson: So looking forward to that for sure.
• 25:45
  Mark Johnson: All right, well, thank you for your help with all of that to this point.
• 25:49
  Amy Barnett: Yes, I look forward to getting more involved.
• 25:52
  Amy Barnett: Obviously, this year with the launch has been a bit of a whirlwind, but you can count on us to participate where we need to.
• 25:59
  Amy Barnett: So I just have one ask for you.
• 26:02
  Mark Johnson: Yes.
• 26:03
  Amy Barnett: And that is that you go to a Cracker Barrel sometime this holiday.
• 26:07
  Amy Barnett: And if you haven't enrolled and joined Cracker Barrel rewards, I hope that you will and I would love to get your feedback, not only on your experience right your meal, but I'd love to get your experience on the Cracker Barrel rewards program in general.
• 26:23
  Mark Johnson: I will do both.
• 26:24
  Mark Johnson: I don't make an effort to do both.
• 26:25
  Mark Johnson: I almost stopped into one last night, but we were running back from a swim meet in Toledo and the family was tired.
• 26:31
  Mark Johnson: But I did suggest that it was on the way back, and so we will get that done for sure.
• 26:37
  Amy Barnett: All right, we'll try the Southern fried chicken.
• 26:39
  Amy Barnett: Okay, the pancake tacos are my two favorite entrees, so Okay, perfect.
• 26:45
  Amy Barnett: Oh, country-fired turkey too.
• 26:48
  Mark Johnson: I'll try that one for sure.
• 26:49
  Mark Johnson: Okay, no, I have our quickfire questions, so we like to limit these to one word or a short phrase, and these are always quite interesting.
• 26:58
  Mark Johnson: First one what is your favorite word?
• 27:02
  Amy Barnett: Your first name, your name.
• 27:04
  Amy Barnett: Mark me it would be yeah, so for me it would be Amy, or my children's names, or whatever the name is.
• 27:12
  Amy Barnett: So I to me that's the most most magical word in our language is your name.
• 27:17
  Mark Johnson: Awesome.
• 27:17
  Mark Johnson: Now what is your least favorite word?
• 27:22
  Amy Barnett: I Don't have a least favorite word.
• 27:26
  Mark Johnson: Okay, what excites you?
• 27:29
  Amy Barnett: Rewards data and customer marketing.
• 27:31
  Mark Johnson: What do you find tiresome?
• 27:32
  Mark Johnson: Amy: Meetings Mark: Other than Cracker Barrel.
• 27:39
  Mark Johnson: What is your favorite restaurant?
• 27:42
  Amy Barnett: Any sushi restaurant.
• 27:43
  Mark Johnson: Okay, what?
• 27:44
  Mark Johnson: What profession, other than the one you currently have, would you like to attend?
• 27:50
  Amy Barnett: Some sort of travel influencer?
• 27:53
  Mark Johnson: Okay, what profession would you avoid?
• 27:57
  Amy Barnett: I would not want to be a teacher today.
• 27:59
  Mark Johnson: Okay, and who inspired you to be the person you are today?
• 28:02
  Mark Johnson: Amy: My mother.
• 28:04
  Mark Johnson: What is your favorite book recommendation you make to colleagues?
• 28:10
  Amy Barnett: Uh, let's see.
• 28:11
  Amy Barnett: I Love the book born to run.
• 28:13
  Amy Barnett: It's both professional and personal for me, so if you haven't read it, I highly encourage that, and I have several podcast recommendations.
• 28:23
  Amy Barnett: But right now my most favorite podcast is something called digital restaurant and there is a podcast by the target digital team and I'm forgetting the name of it right now, but there's a digital podcast put on by the target commerce team.
• 28:38
  Amy Barnett: That is just fantastic.
• 28:40
  Mark Johnson: Okay, excellent.
• 28:41
  Mark Johnson: And how do you want to be remembered by your friends and family?
• 28:47
  Amy Barnett: Caring.
• 28:47
  Amy Barnett: Mark: Well, I definitely think you fit that bill for sure.
• 28:53
  Mark Johnson: taking the time to Walk through the new program, looking forward to hearing more about the great successes and your presentation hopefully in the spring at the conference and you know it's great.
• 29:04
  Mark Johnson: Keep tabs with you and have very good respect for all you do for the industry and the person you are can see your good friend.
• 29:11
  Mark Johnson: So thank you very .
• 29:13
  Amy Barnett: Thank you, mark, absolutely, and thank you everyone for taking the time to listen today.
• 29:17
  Mark Johnson: Make sure you join us back for another edition of our leaders and customers with your series soon.
• 29:20
  Mark Johnson: Until then, have a wonderful day.