LB Capital: Bill Rossell on Booking Rates, Roofing Roll-Ups, and Building a Business to Sell
Bill is the CEO of LB Capital and a host of the Build It To Sell It podcast. After six years on nuclear submarines and a career that ran through YellowPages.com and the 1SEO exit, he now oversees 16 roofing companies on a platform doing more than $150 million in sales with no debt.
We cover why more leads can hurt your booking rate, the one CSR per $1M rule, live agents vs AI, the hidden exit cost of building your own CRM, and why the revenue tape matters more than the sales tape.
Booked Out is presented by ReferPro. We help home service businesses turn their existing customers into a…
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