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279: AI Tools Simplified The Ultimate Guide for Busy Entrepreneurs with Host Kendra Corman · Imperfect Marketing

• 0:30
  Speaker 1: Hey there and welcome back.
• 0:31
  Speaker 1: You're listening to Imperfect Marketing right now.
• 0:34
  Speaker 1: I'm your host, kendra Korman, and I am here with my new monthly Imperfect Marketing brief.
• 0:40
  Speaker 1: In January of 2025, I decided to take my podcast down to once a week from twice a week to really free up and open up some time for me to do more experimentation, get things done overall just get more sleep.
• 0:59
  Speaker 1: I'm just kidding about that.
• 1:00
  Speaker 1: But ultimately, yes, I needed more thinking time and ways to get things done.
• 1:06
  Speaker 1: My opinion, thinking time is way undervalued.
• 1:09
  Speaker 1: So enough about that.
• 1:11
  Speaker 1: Let's jump into the heart of today's topic on AI.
• 1:15
  Speaker 1: Today, we're talking about something that I get asked probably the most often asked question for any of my trainings or presentations, etc.
• 1:25
  Speaker 1: Right Is, what tool do I choose and do I use ChatGPT or Claude or Perplexity, storybrandai, flux, midjourney, beautifulai?
• 1:39
  Speaker 1: There's a million different tools out there and it really depends on what you are trying to do and what you are trying to have it do on a regular basis, and so, again, I talk a lot about a lot of different tools.
• 1:51
  Speaker 1: Today, we're going to focus mostly on ChatGPT, claude and Perplexity, which I consider really that baseline of all of the major tools that you're going to be using.
• 2:00
  Speaker 1: Again, there's a million different software tools and you don't have to be paying for all of them.
• 2:04
  Speaker 1: Most of them have been built on Claude or ChatGPT for the most part, and so if you just needed to do that little thing for you, you can usually get away without paying for it and figuring out how to make chat, gpt or cloud work for you.
• 2:17
  Speaker 1: In that way, now, one can usually meet your needs for paying.
• 2:20
  Speaker 1: You don't have to pay for 8 million systems like I do.
• 2:23
  Speaker 1: My software budget cringes every time I see a new AI tool out there, but everybody's usually looking for the best tool.
• 2:31
  Speaker 1: It's the best one, kendra.
• 2:33
  Speaker 1: Right, there isn't a best one, right?
• 2:36
  Speaker 1: It just depends on which one is best for you and what you are trying to accomplish with the AI system.
• 2:43
  Speaker 1: So I was talking to a client last week who was just totally overwhelmed by all of the options, and she was jumping from tool to tool to tool and she's like which one's gonna be best for me?
• 2:52
  Speaker 1: Yes, I encourage you to check them all out because they're all different, but you don't have to be jumping from tool to tool to tool and she wanted to figure out which one was better.
• 3:00
  Speaker 1: But that's the wrong question what are you trying to accomplish?
• 3:04
  Speaker 1: And we're going to stick with that and think about how you're doing it.
• 3:08
  Speaker 1: So the most important question here is what tasks do you do repeatedly in your work or in your daily life?
• 3:17
  Speaker 1: I want you to think a little bit here about your typical week.
• 3:21
  Speaker 1: Are you writing a lot of emails?
• 3:22
  Speaker 1: Are you creating social media content?
• 3:24
  Speaker 1: Are you researching industry trends?
• 3:26
  Speaker 1: Are you summarizing somebody's website, summarizing documents?
• 3:30
  Speaker 1: What is it that you're doing on a regular basis?
• 3:34
  Speaker 1: Because if you start with your needs and not the tool, that's what's going to make the difference here.
• 3:41
  Speaker 1: It's like choosing a car.
• 3:43
  Speaker 1: You're not going to start with horsepower and end up with a sports car when your ultimate goal is to take kids to soccer practice, right, so it sort of narrows things down just a little bit differently.
• 3:55
  Speaker 1: So what I want you to do right now, even if you're driving, just think don't write it down if you're driving or walking the dog, what's one task that you do over and over and over that takes up more time than you'd like, that you think AI might be able to help you with?
• 4:10
  Speaker 1: I'm not talking about automation or anything like that.
• 4:13
  Speaker 1: What is that one task, that one thing that you do Personally.
• 4:17
  Speaker 1: For me it's writing.
• 4:18
  Speaker 1: I write probably four to six hours a day on average, four to six hours Over.
• 4:23
  Speaker 1: Half of my day is just writing.
• 4:24
  Speaker 1: Right, responding to emails, writing social posts, writing show notes for this podcast posts, writing show notes for this podcast, emails to clients, presentations, marketing plans.
• 4:38
  Speaker 1: It's all writing.
• 4:38
  Speaker 1: That's all I do so with AI assisting me, okay, with the drafts.
• 4:43
  Speaker 1: Notice my keyword.
• 4:44
  Speaker 1: There is assisting, not creating, because I believe in AI-assisted content, not AI-created content.
• 4:49
  Speaker 1: But with AI assisting me with the first drafts, I'm saving about two to three hours a day just on most of my writing.
• 4:56
  Speaker 1: That's half the time.
• 4:58
  Speaker 1: 50% less time is being spent on writing those drafts, and then I spend the rest of the time just on editing and prompting.
• 5:08
  Speaker 1: Now, it didn't become free time, unfortunately, because that would be crazy.
• 5:11
  Speaker 1: He actually used it to get more things done in less time.
• 5:14
  Speaker 1: So let's jump in.
• 5:16
  Speaker 1: So you know what you want to do, right?
• 5:18
  Speaker 1: You know what thing you spend most of your time on that you'd really like to streamline Again, whether it's research or writing, or summarizing or brainstorming questions, whatever that happens to be.
• 5:30
  Speaker 1: That's going to help you pick the tool that you need.
• 5:32
  Speaker 1: I do feel like we have to start with ChatGPT.
• 5:35
  Speaker 1: It's the Swiss army knife in the AI world.
• 5:37
  Speaker 1: It can handle a lot of different tasks.
• 5:40
  Speaker 1: You've probably heard about it everywhere and there's good reason for that, right.
• 5:44
  Speaker 1: What I love about ChatGPT it's incredibly versatile.
• 5:49
  Speaker 1: Need to make a simple image it will, with DALI built in.
• 5:52
  Speaker 1: Need to go out and summarize a website it can go out and view that website.
• 5:56
  Speaker 1: Needed to analyze data you can upload that into the system.
• 5:59
  Speaker 1: Make sure there's no personally identified and identifiable information PII or confidential information, of course needed to write.
• 6:07
  Speaker 1: It can do a lot of these things.
• 6:09
  Speaker 1: It can create code.
• 6:10
  Speaker 1: There's a million and one things that ChatGPT can do, which makes it one of the most versatile tools and, depending on what you're trying to do, it's usually the one that I recommend for most people.
• 6:22
  Speaker 1: It's great.
• 6:23
  Speaker 1: If you need an all-around assistant, right, I use it.
• 6:26
  Speaker 1: If I'm making sure a presentation conveys what I'm trying to do, like, hey, what are the three takeaways you get out of this presentation and upload the slides?
• 6:33
  Speaker 1: If it's not getting what I wanted it to get, then I probably need to do some editing.
• 6:38
  Speaker 1: And if I need it to review a website or to summarize information or a flyer for me all that type of stuff and more.
• 6:47
  Speaker 1: Now let's switch gears and talk about perplexity.
• 6:49
  Speaker 1: If chat GPT is a Swiss army knife, perplexity is like having a research assistant in your pocket and it is amazing.
• 6:58
  Speaker 1: It searches the internet in real time and gives you current, accurate information with sources.
• 7:06
  Speaker 1: Let me say that again, with sources, it's got little footnote bubble numbers that will take you to that original source where it got the information, so you can make sure that it's not hallucinating or making anything up along the way.
• 7:18
  Speaker 1: So I want you to think about researching a topic.
• 7:21
  Speaker 1: Maybe you're looking on current industry trends for your industry.
• 7:25
  Speaker 1: So instead of opening 20 browser tabs right and reading through reports and signing up for a million different reports and trying to piece the information together, perplexity is going to do that heavy lifting for you and allow you to dive deeper where you want to and clarify your questions, which is pretty cool.
• 7:45
  Speaker 1: I recently used it to research some marketing trends.
• 7:48
  Speaker 1: Instead of spending hours reading different articles from top to bottom, it gave me an overview in minutes.
• 7:54
  Speaker 1: I love using it for how to's Like I forgot how to do something in Premiere Pro and I said how do I change the volume on this and it's like here are the four ways that you can change volume, step-by-step instructions.
• 8:05
  Speaker 1: So I didn't have to watch any YouTube videos, I didn't have to jump in and start reading things to find the step that I needed summarized, exactly where I needed to go and what I needed to do, and I had some level of familiarity with the activity.
• 8:18
  Speaker 1: I'd just forgotten how to do it because I hadn't done it in a while.
• 8:20
  Speaker 1: I regularly use it for researching my podcast guests too.
• 8:26
  Speaker 1: It's a pretty amazing tool overall.
• 8:29
  Speaker 1: So now let's move on to Claude, though.
• 8:32
  Speaker 1: If you need to write and I mean really write and hold your voice over and over and over again, consistently through longer chat, things like that Clod is by far the best tool, in my opinion.
• 8:47
  Speaker 1: It excels at taking your content, putting it into well-structured piece that actually sounds like you wrote it.
• 8:56
  Speaker 1: That's what's key there.
• 8:58
  Speaker 1: Actually sounds like you wrote it.
• 9:00
  Speaker 1: That's what's key there.
• 9:02
  Speaker 1: It's not just stringing words together, no-transcript, it makes sense, it flows.
• 9:16
  Speaker 1: Still needs some editing, don't get me wrong, but again, consistent, great content over and over again.
• 9:23
  Speaker 1: So how do you choose?
• 9:26
  Speaker 1: I want you to start by asking yourself these questions what's taking up most of your time right now.
• 9:31
  Speaker 1: Do you need current research?
• 9:34
  Speaker 1: Are you working with information that you already have and can upload?
• 9:38
  Speaker 1: Are you creating content, information that you already have and can upload?
• 9:40
  Speaker 1: Are you creating content, analyzing information?
• 9:42
  Speaker 1: Sometimes you could use different tools for different parts of your process.
• 9:48
  Speaker 1: I definitely use all three.
• 9:51
  Speaker 1: I could use perplexity to research trending topics, organize my thoughts with chat GPT and then use Claude to write the final piece, and that's how detailed I go.
• 10:01
  Speaker 1: But if you're looking for one tool, one tool to pay for and leverage, I'm going to ask you what are you trying to do?
• 10:08
  Speaker 1: If you want the most, the one that does the most amount of things, then you got to go chat GPT.
• 10:14
  Speaker 1: If you don't care and you want to have sources for everything you do, perplexity is where it's at.
• 10:22
  Speaker 1: And then, finally, if all you want is something that can reliably write your first drafts, then I would say cloudai is by far the best option.
• 10:32
  Speaker 1: There, again, we can get into the technicalities of all the different systems, but ultimately, it's what do you want to achieve with what you're doing?
• 10:41
  Speaker 1: Play around with the free versions.
• 10:42
  Speaker 1: Again, not one is going to be best overall.
• 10:46
  Speaker 1: It's just going to be what's best for you and what you're trying to do.
• 10:49
  Speaker 1: And just remember if you like the outputs you're getting on a free plan, you're going to love the outputs you're getting on a paid plan, because when you go up onto the paid plans, the outputs seem to be just a little bit better.
• 11:03
  Speaker 1: On all three of them you get what you pay for, right.
• 11:11
  Speaker 1: So just remember, there's no perfect AI tool.
• 11:13
  Speaker 1: It's about finding the right tool for your needs.
• 11:14
  Speaker 1: I want you to start small.
• 11:14
  Speaker 1: Pick one task that you do over and over, and over, again and again.
• 11:18
  Speaker 1: Experiment, see which one feels best.
• 11:21
  Speaker 1: That's it for today's episode of Imperfect Marketing.
• 11:24
  Speaker 1: I hope that you found this helpful and useful.
• 11:27
  Speaker 1: I look forward to seeing you again on another episode of Imperfect Marketing.
• 11:33
  Speaker 1: If you learned something today, it would really help me out if you would rate and subscribe wherever you're watching or listening.
• 11:39
  Speaker 1: Have a great rest of your day.