Turning Brand Values Into Growth Strategy | Julie De Angulo | Bajio Sunglasses
Julie De Angulo is the VP of Ecommerce and Digital at Bajio Sunglasses, a premium polarized fishing eyewear brand purpose-built for serious anglers, from saltwater flats to bass tournaments. Bajio combines Patent Pending LAPIS lens technology with hyper-targeted storytelling to serve one of the most gear-obsessed subcultures in outdoor retail. Julie leads the charge in turning that product obsession into a scalable digital channel, anchored in retention, merchandising, and cultural fluency.
Before joining Bajio, Julie spent nearly two decades in Ecommerce and digital marketing, scaling brands…
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