Latest / Hey Docs! / Follow-Up Mastery: How Practice Ascend Revolutionizes Orthodontic Patient Engagement

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Follow-Up Mastery: How Practice Ascend Revolutionizes Orthodontic Patient Engagement · Hey Docs!

0:03
Speaker 1: Welcome to the hay Docks Podcast with your host Jill Allen.
0:07
Speaker 1: Today I am joined by doctor Michael Kapanya from Practice Sin.
0:12
Speaker 1: Michael is here to discuss the importance of follow ups.
0:15
Speaker 2: And busy practices, how practice is in.
0:18
Speaker 1: Can help make these tasks more manageable, and the role
0:22
Speaker 1: of AI and automation and maintaining a personal touch with patients.
0:26
Speaker 2: We'll explore the future.
0:28
Speaker 1: Of AI in orthodonics and how practices can leverage these
0:32
Speaker 1: innovations at different stages of their life cycle.
0:35
Speaker 2: Let's get into it, hey, docs.
0:41
Speaker 1: When it comes to marketing, I keep hearing that you're
0:43
Speaker 1: frustrated and that you don't know what you're paying for
0:47
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0:50
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0:54
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1:06
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1:16
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1:19
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1:22
Speaker 1: That's contact kl dot com. Alrighty Mike, I am so
1:29
Speaker 1: excited to have you on heydocs.
1:32
Speaker 2: This is going to be a great episode. Thanks for being.
1:35
Speaker 3: Here, and thank you so much for having me. It's
1:38
Speaker 3: exciting to be here. This is like my first ever
1:41
Speaker 3: official podcast and I've been on so this is this
1:44
Speaker 3: is exciting for me as well, So thank you.
1:45
Speaker 1: So yush, Well, I will take it easy on you.
1:48
Speaker 1: This is going to be just a fun forty five
1:50
Speaker 1: minutes here. So one of the things I like to
1:53
Speaker 1: do when I have guests on the show is first
1:56
Speaker 1: just have them start off telling the audience a little
1:59
Speaker 1: bit about yourself and the company practice is sinned and
2:03
Speaker 1: you're an orthodonest, but yeah, we're talking about a totally
2:07
Speaker 1: different company that helps our industry. So I want you
2:09
Speaker 1: to kind of bring all of that in and touch
2:12
Speaker 1: our audience about that a little bit.
2:13
Speaker 4: Yeah.
2:14
Speaker 3: Sure, So just the little brief summary about me. I
2:17
Speaker 3: live on Long Island. I grew up here. My wife
2:20
Speaker 3: and I actually met in residency, so we're both orthan
2:22
Speaker 3: honest and now we both live on Long Island. We
2:25
Speaker 3: have two little kids, two little boys, a three year
2:28
Speaker 3: old and a two month old, and we actually practiced
2:31
Speaker 3: together along with my dad, who actually started the practice
2:35
Speaker 3: thirty eight years ago.
2:36
Speaker 4: I love that. Yeah, no, it's actually great.
2:38
Speaker 3: And so basically I brought into the practice and when
2:43
Speaker 3: I got there, it's a great practice and everything like that.
2:46
Speaker 3: So the way practice the scent kind of came about was,
2:50
Speaker 3: you know, over time, you know, we weren't really following
2:53
Speaker 3: up with patients, and so we wanted to kind of
2:57
Speaker 3: establish a way to have a systematic follow up for
3:03
Speaker 3: patients who don't start right away. You know, they kind
3:06
Speaker 3: of leave, they need to think about it and things
3:07
Speaker 3: like that, and you know, we went through a few
3:09
Speaker 3: iterations of things. The first thing we did with our
3:12
Speaker 3: treatment coordinator and office manager was, you know, we had
3:15
Speaker 3: like a notebook that did not last very long because
3:18
Speaker 3: I don't like paper and that just seemed like it.
3:21
Speaker 4: Could get lost.
3:22
Speaker 3: And then the next thing we did, which is worked
3:25
Speaker 3: well but not It was kind of like clunky. There
3:28
Speaker 3: was no automation, was a Google spreadsheet, so it was
3:32
Speaker 3: all color coordinated. To be honest, the only person who
3:35
Speaker 3: could decipher it was our treatment coordinator. So it wasn't
3:39
Speaker 3: really it was good, but you know, we were just
3:43
Speaker 3: really looking for a better, simpler way to like make
3:48
Speaker 3: those follow ups easier, more automatic, and kind of connect
3:51
Speaker 3: our front desk where the whole patient lead starts all
3:55
Speaker 3: the way through to them starting. And so I was
3:58
Speaker 3: actually talking with one of my college roommates, Tushar, who
4:02
Speaker 3: is part of the company, and his background is very
4:06
Speaker 3: different than mine. He is a business guy, was in finance,
4:10
Speaker 3: he went to Wharton for his MBA, and he's worked
4:13
Speaker 3: in the technology sector for ten years now, and so
4:18
Speaker 3: he was kind of like, oh, yeah, that's like an
4:20
Speaker 3: interesting problem, and he's like, I think we could solve this,
4:24
Speaker 3: and that's just kind of how this was born. Yeah,
4:26
Speaker 3: and so that's kind of how the whole thing started, and.
4:30
Speaker 4: So here we are.
4:32
Speaker 2: I love that.
4:32
Speaker 1: And one of my most favorite things is when I
4:35
Speaker 1: talk to doctors who have seen a need in our
4:38
Speaker 1: industry and said, I think I can find a way
4:42
Speaker 1: to do this better. And I think there's just been
4:44
Speaker 1: some really great businesses that have been born out of
4:48
Speaker 1: problems that we have in our own practices, and you
4:52
Speaker 1: kind of hit on this, and I feel like as
4:54
Speaker 1: we are moving along in our industry. Twenty twenty four,
4:58
Speaker 1: twenty five, you know, and continuing forward, we're really seeing
5:02
Speaker 1: the importance of paying attention to our I'm going to
5:06
Speaker 1: say contact to contract component of our practice. And you know,
5:13
Speaker 1: for years and years and years, we were just so
5:16
Speaker 1: focused on just what's our conversion and our follow up
5:19
Speaker 1: that was kind of it was a very i think
5:21
Speaker 1: one dimensional, you know, like type of a system, and
5:24
Speaker 1: our softwares have never really done a great job at
5:28
Speaker 1: helping us through that.
5:31
Speaker 4: Yeah, that is very true.
5:34
Speaker 1: Yes, And so when we think about that, and you know,
5:38
Speaker 1: when you were kind of problem solving through this and thinking, Okay,
5:42
Speaker 1: there's this need that we have in our practice that
5:45
Speaker 1: we we know that we're spending all this money to
5:48
Speaker 1: get patients in the door, but what's actually happening with
5:52
Speaker 1: the follow up? And it's not only just like how
5:54
Speaker 1: are we tracking it, but what's the time that it
5:56
Speaker 1: takes for sometimes some of my top paid employees to
6:00
Speaker 1: be filling out spreadsheets and doing all of this that
6:04
Speaker 1: and the other. I'm kind of wondering if you can
6:07
Speaker 1: just kind of talk about that in regard to just
6:12
Speaker 1: what that looks like and that kind of that why behind.
6:15
Speaker 2: What we need to be doing and how practice is
6:19
Speaker 2: in kind of is helping with that.
6:22
Speaker 3: Yeah, so you know, like you said, like the follow
6:26
Speaker 3: ups are very important to do right. So obviously there's
6:31
Speaker 3: busy practices and sometimes that can get lost, right because
6:36
Speaker 3: it's like there's so many things going on.
6:38
Speaker 4: You know.
6:38
Speaker 3: Generally we have our treatment coordinator following up and they're
6:41
Speaker 3: always busy because all day hopefully they're seeing new patients
6:45
Speaker 3: and they're doing all these things, and so it's you know,
6:48
Speaker 3: we really wanted to make that process really simple because
6:53
Speaker 3: we've just found that patients do come in and it's
6:57
Speaker 3: you've got to make it as easy as possible for
6:59
Speaker 3: them to kind of get started. And sometimes it's you know,
7:03
Speaker 3: a matter of they're busy, you know, I just you know,
7:07
Speaker 3: we just put braces on a kid and he's the
7:09
Speaker 3: guy has seven kids, right him and his wife, they
7:11
Speaker 3: have seven kids, and like, yeah, like you think like
7:13
Speaker 3: braces are super important, but when you have seven kids,
7:15
Speaker 3: it's like, oh I forgot, you know. And so people
7:18
Speaker 3: like really appreciate the follow up. A lot of you know,
7:22
Speaker 3: within practices send you could do custom follow up. So
7:24
Speaker 3: there's all these things where you know, patients will come
7:27
Speaker 3: in and they'll say, you know it's November. Can you
7:29
Speaker 3: call me back and I want to get started, not
7:31
Speaker 3: until January. I have flex money redoing, and you want
7:34
Speaker 3: to be able to make it convenient for a patients.
7:37
Speaker 3: So it's really important to do those things and it
7:40
Speaker 3: really does help.
7:41
Speaker 4: I mean, patients appreciate it too. You know.
7:44
Speaker 3: It's not about being like pushy, right, It's it's about
7:47
Speaker 3: just helping guide them and helping them along because their
7:51
Speaker 3: lives are busy. They're not just thinking about the orthodonys
7:54
Speaker 3: as you know all the time, and oh, I got
7:56
Speaker 3: to get back in there. It's you know, they might
7:58
Speaker 3: get that flex money and forget to call you back.
8:02
Speaker 3: And we find that a lot with adult patients too,
8:04
Speaker 3: because they're busy and it's kind of like, you know,
8:06
Speaker 3: they wanted to do it, that's why they came to you,
8:09
Speaker 3: but they were waiting. You know, insurance has changed in January.
8:12
Speaker 3: You know, some people want to wait till the summer,
8:14
Speaker 3: so and they don't want to bump right now because
8:16
Speaker 3: you're like, I don't know what I'm doing this summer.
8:17
Speaker 3: We're looking to plan vacation, so make it easy. I
8:20
Speaker 3: know we always want to schedule before someone leaves, and
8:23
Speaker 3: I totally get that, or you want to do the
8:25
Speaker 3: same day starts, but some people just you just need
8:28
Speaker 3: to follow up with them. That's like they want to go,
8:31
Speaker 3: they're not sure what they're doing. And patients really appreciate
8:35
Speaker 3: it when you're just like, oh, absolutely, like I'll follow
8:37
Speaker 3: up with you. I know we're going to talk about
8:39
Speaker 3: practices send in a little bit like in more detail.
8:41
Speaker 3: But that's what this system allows, and it just makes
8:44
Speaker 3: it really easy to keep track of all those things,
8:48
Speaker 3: and it's important and we've just seen like conversion goes
8:51
Speaker 3: up because you're just helping them along and you know,
8:55
Speaker 3: with depending on what you're doing with practices send or
8:58
Speaker 3: if you're running Google ads, follow even more important with
9:01
Speaker 3: those patients, which I think pretty much everyone listening to
9:04
Speaker 3: your podcast knows at this point that they require a
9:07
Speaker 3: little bit more work to get there. So you know,
9:10
Speaker 3: it is important to do. And the why is, you know,
9:14
Speaker 3: it is starting the patients, but it's also about like
9:17
Speaker 3: making their lives theer and just making it a better experience.
9:21
Speaker 1: Yeah, and you said something about our treatment coordinators. I
9:25
Speaker 1: truly believe that most of our treatment coordinators, I'm going
9:29
Speaker 1: to say ninety five percent of them out there. If
9:31
Speaker 1: they're in it and they love the job that they're in,
9:34
Speaker 1: they want those starts. I mean they are sales gals
9:38
Speaker 1: and men as well out there and they want that
9:40
Speaker 1: satisfaction of somebody saying yes, you know. And I can
9:43
Speaker 1: tell you from being a treatment coordinator for many years
9:46
Speaker 1: while I was working, you know in the practices, like
9:49
Speaker 1: the best high was when you had somebody that like
9:52
Speaker 1: six months later they're like, Okay, I'm ready to start
9:55
Speaker 1: and you're like yes, you know, like all of that
9:57
Speaker 1: follow up paid off. But what I love about practices
10:00
Speaker 1: send and I know we're going to get into this,
10:02
Speaker 1: and you said this is they're busy and I can
10:06
Speaker 1: think about it. You know, when I was in a practice,
10:07
Speaker 1: it was a very very very busy practice and I
10:10
Speaker 1: was from the minute I walked in until the half
10:13
Speaker 1: hour after forty five minutes after the last patient left,
10:16
Speaker 1: I was hustling. So then you think about, Okay, now
10:20
Speaker 1: I got to where do I find the time in
10:22
Speaker 1: my day If my time and my skills are best
10:25
Speaker 1: spent selling, right, you know, being in front of the patients,
10:29
Speaker 1: how do I prioritize well, how do I follow up?
10:32
Speaker 1: And it's not that I don't want to do it.
10:34
Speaker 1: I'm just there's only so many hours in a day,
10:36
Speaker 1: and so I'm wondering. That kind of leads me into
10:41
Speaker 1: where we are seeing more and more systems out there
10:43
Speaker 1: to kind of help us. But how do we see
10:46
Speaker 1: practices send our companies like yours that are kind of
10:50
Speaker 1: helping manage those tasks for us? Can you kind of
10:54
Speaker 1: jump in and especially from that AI component, because gosh,
10:57
Speaker 1: we could not be in a better time right where
10:59
Speaker 1: we've technology that's just busting you know, to you know,
11:04
Speaker 1: and if we can just harness it, you know, we can,
11:07
Speaker 1: we can just really do so much with it.
11:09
Speaker 3: Yeah, So whenever we're looking at AI, at least, you know,
11:12
Speaker 3: with us, we want to make sure like it's like
11:17
Speaker 3: our whole goal with AI because a lot of people
11:19
Speaker 3: and you know, feel that, oh you're using like things
11:22
Speaker 3: that are automatic, it loses like that personal touch. But
11:26
Speaker 3: you know, the way we kind of think about AI
11:28
Speaker 3: is to us, it actually increases the personal touch because
11:31
Speaker 3: what we do is try to automate those mundane tasks
11:36
Speaker 3: that really take away from like you being able to
11:39
Speaker 3: interact with people and your front desk to interact with
11:42
Speaker 3: people and everything like that. So examples of automation within
11:46
Speaker 3: practices and just the few, just like simple ones. Is
11:49
Speaker 3: the way the system works. It's a simple drag and
11:51
Speaker 3: drop tile follow up. So when a patient decides that
11:55
Speaker 3: they want to start, whether it's that day or something,
11:58
Speaker 3: automatically on the back end, they get an generated Google review, right,
12:04
Speaker 3: so you don't have to do anything. You drag it
12:06
Speaker 3: there so that automation, you don't have to like copy
12:08
Speaker 3: and paste a link send a text to them. It
12:10
Speaker 3: automatically texts them from the system that link. And so
12:14
Speaker 3: not only that, but let's just say they don't do it,
12:16
Speaker 3: a lot of people don't do it right away. Well,
12:18
Speaker 3: it automatically sends it again. And this is all customizable
12:22
Speaker 3: at certain time periods. And we like to do it
12:24
Speaker 3: then because you know they've decided to start treatment with you,
12:28
Speaker 3: so presumably they like you, so yes, yes, So that's
12:32
Speaker 3: one thing in terms of like automation and like using
12:35
Speaker 3: AI within practice of send. The other thing is we
12:39
Speaker 3: have built in something called call connect, which is really important,
12:42
Speaker 3: especially if you're running Google ads, because what that does
12:45
Speaker 3: is when somebody puts a Google AD in the software
12:49
Speaker 3: itself on the back end, actually calls your front desk automatically,
12:53
Speaker 3: so the phone rings, their front desk picks up and
12:55
Speaker 3: it says, you know, we have a patient that's trying
12:58
Speaker 3: to schedule with you. Are you available, and that connects
13:02
Speaker 3: you right away. Within thirty seconds, you're calling that patient.
13:06
Speaker 3: And it's also automatically generated into practice as send the
13:10
Speaker 3: patient's name, phone number, and email, so you're calling them
13:13
Speaker 3: right away. And we know just from tons of marketing
13:16
Speaker 3: data that people who put in for a Google ad submission,
13:21
Speaker 3: you really the quicker you get to them and call them,
13:24
Speaker 3: the better. There's also without the front desk doing anything,
13:29
Speaker 3: so they're going to get that call connect. Plus the
13:32
Speaker 3: person is going to get an automatic email and text
13:34
Speaker 3: message through practicees send, so it's all in practice as send.
13:38
Speaker 3: So let's just say you call and it's somebody who
13:42
Speaker 3: you know, a lot of people nowadays, they don't want
13:44
Speaker 3: to pick up the phone right so they want to text,
13:47
Speaker 3: so they got the text. They may text you and
13:49
Speaker 3: practice ascent and you could do it that way, but
13:52
Speaker 3: that text and email is all automatic, right. The calling
13:56
Speaker 3: to the office is automatic, so it makes it easier
14:00
Speaker 3: for your front desk freeze up time and it also
14:03
Speaker 3: connects you to the patient quicker, which we know is
14:06
Speaker 3: really important with Google Ads, and it does the same
14:09
Speaker 3: thing if they put it a request in on your website.
14:12
Speaker 3: So the automation and the AI stuff, it's really great,
14:16
Speaker 3: but we don't want to overdo it where now it's
14:19
Speaker 3: so complicated that where it's like kind of making it
14:24
Speaker 3: taking more time, if that makes sense. So we really
14:27
Speaker 3: try to use AI where it makes sense and not
14:30
Speaker 3: use it just to use it.
14:31
Speaker 1: Yeah, yeah, I love that, And you're really kind of
14:34
Speaker 1: talking about the two sides of it because there's the
14:37
Speaker 1: like I said, that contact to making it into the
14:40
Speaker 1: new patient exam and just what that is doing for
14:45
Speaker 1: freeing up our front desk and allowing that front desk
14:49
Speaker 1: to know, Okay, if I'm picking up the phone and
14:52
Speaker 1: I'm hearing that, okay there's a new patient on the line,
14:55
Speaker 1: I can put on my smile face and be energetic
14:58
Speaker 1: and ready to go, it.
15:01
Speaker 4: Does alert you.
15:01
Speaker 3: Yes, of course, of course, all the front desk is
15:05
Speaker 3: always doing that no matter what. But having a little
15:08
Speaker 3: hint bet it so that it is indeed a new
15:10
Speaker 3: patient probably does help sometimes, you know, at least that's yes.
15:13
Speaker 1: Yeah, I've got to believe it does, because I mean
15:16
Speaker 1: there are just times where you're busy and just that
15:19
Speaker 1: one little prompt to be like, okay, all right, this
15:22
Speaker 1: is a new patient, all right, go time.
15:23
Speaker 4: Yeah.
15:24
Speaker 1: And then the secondary part of it for the treatment coordinator,
15:27
Speaker 1: you know, in just that follow up and just being
15:29
Speaker 1: able to say, Okay, they're still important to me.
15:32
Speaker 2: It's still important to me that I'm following up with them.
15:35
Speaker 2: But like you said, you know.
15:36
Speaker 1: There's so many situations where sometimes our patients aren't starting,
15:40
Speaker 1: not because they just can't make a decision. Maybe they've
15:42
Speaker 1: got to go follow up with the dentist, or maybe
15:44
Speaker 1: they like you said, you know, I want to get started,
15:47
Speaker 1: but I need a reminder at the end of the
15:49
Speaker 1: year because I want to use my health spending. I
15:51
Speaker 1: can remember doing a lot of those Excel sheets where
15:54
Speaker 1: you know, you're like searching back up through for the Okay,
15:57
Speaker 1: which month was it that I need to follow up?
16:00
Speaker 1: Then just the brain power that it took, and you
16:03
Speaker 1: know I just yes, the time.
16:06
Speaker 3: Yeah, yeah, And so that's one of the things that
16:09
Speaker 3: makes it nice. So on the treatment coordinator side, so
16:13
Speaker 3: just to quickly just go through like practice to send
16:15
Speaker 3: just so this makes sense as we're talking about it.
16:17
Speaker 3: You know, when a new patient, let's just say they
16:19
Speaker 3: call the office, it's really easy. You just add them
16:23
Speaker 3: into the system. It's name, telephone number, and email and
16:28
Speaker 3: depending if you have one office or multiple offices, all
16:30
Speaker 3: the front as has to do. If this is just
16:33
Speaker 3: a patient calling, not a Google ad, they just drag
16:35
Speaker 3: it into the column for consolet scheduled, and you could
16:39
Speaker 3: have multiple offices and so like they could go into
16:41
Speaker 3: that and that's all customizable. And once it goes into
16:44
Speaker 3: consolet schedule, then it goes into the treatment coordinators qu
16:48
Speaker 3: practice to send view and so when that patient comes in,
16:53
Speaker 3: if they start, that's simple, right, you just that's the
16:56
Speaker 3: easiest thing. But if they have to see a dentist
16:59
Speaker 3: flex spending, you can do a custom follow up.
17:02
Speaker 4: Right.
17:03
Speaker 3: So now you put it there, you're like, they want
17:06
Speaker 3: to start in January, you just put in the date,
17:09
Speaker 3: almost like a recall. It goes, it disappears, the tile
17:13
Speaker 3: disappears on January first. When you come in the morning,
17:17
Speaker 3: there's an automatic email sent with who you need to
17:20
Speaker 3: call that day, and there's an automatic task list in
17:24
Speaker 3: practices send, so you could see who you need to
17:27
Speaker 3: pull love that, so it makes it really easy as
17:30
Speaker 3: opposed to which is what Jamie our treatment coordinator, and
17:34
Speaker 3: she loved her spreadsheets, So if she ever listens to this, Jamie, I.
17:36
Speaker 4: Love I love your spreadsheet too.
17:38
Speaker 1: It was great her heart but went into that.
17:44
Speaker 3: Yeah, spreadsheet, she really really liked it. But she likes
17:48
Speaker 3: practice to send more because it's it's just so much
17:50
Speaker 3: easier because she would have to go back just like
17:52
Speaker 3: you said, and it just takes time and things can
17:55
Speaker 3: get missed, right, But if it's just automatically there, it
17:58
Speaker 3: also is just a cleaner thing to look at. It's
18:01
Speaker 3: like literally just less brain power to look at. It's
18:05
Speaker 3: gone until it needs to be done again, and then
18:08
Speaker 3: it pops up and then you follow up with the patient.
18:11
Speaker 3: So you could do custom follow ups like that, or
18:14
Speaker 3: if the person just is like I want to go
18:17
Speaker 3: home and think about it, you can do your standard
18:20
Speaker 3: follow up as the treatment coordinator and whatever that is
18:22
Speaker 3: like one week, three week, five week. That's all customizable
18:27
Speaker 3: depending on what you want to do, and so it
18:30
Speaker 3: makes it very easy. You just drag it over and
18:35
Speaker 3: you just get a list that day and you give
18:37
Speaker 3: those a call when you have a chance, and you're busy, right,
18:39
Speaker 3: so you don't want to be going through the spreadsheet
18:41
Speaker 3: like frantically trying to figure out like, Okay, who was
18:43
Speaker 3: I supposed to call today? It's right there, It's just there, and.
18:46
Speaker 2: It's yeah, I'd love that.
18:48
Speaker 1: And again coming from a spreadsheet person, a gal that
18:52
Speaker 1: used to do that, you know, I think that this
18:54
Speaker 1: is so nice. And you know, I have seen the
18:56
Speaker 1: program and I really love the visibility comes. It just
19:01
Speaker 1: makes sense. It's just an easy instead of again, just
19:05
Speaker 1: this spreadsheet of data and all these columns of all
19:09
Speaker 1: of these things.
19:10
Speaker 3: Yeah, and that was the goal. Like when I was
19:12
Speaker 3: working with you know, Tushar on this, I'm like, this
19:15
Speaker 3: has to be simple because not everyone is technologically savvy,
19:20
Speaker 3: so this can't be so complicated that you can't use it.
19:23
Speaker 3: And I will tell you it was faster to It
19:26
Speaker 3: took twenty five minutes to train all of our front
19:29
Speaker 3: desk well, and they have very different levels of technical ability.
19:34
Speaker 3: It was faster than training them to use Gmail.
19:37
Speaker 4: Wow, I'm not even kidding.
19:39
Speaker 3: So it's faster than training I'm not saying that it's
19:42
Speaker 3: better than any Google products. I'm just saying it was
19:45
Speaker 3: I still have to like help some of them with Gmail,
19:48
Speaker 3: especially with the email threads some reason I still get confusing.
19:52
Speaker 3: So it's the whole goal was to make it serve.
19:55
Speaker 3: And so yeah, the follow up for the Treament coordinators
19:59
Speaker 3: and then you know, the follow up for the Google
20:01
Speaker 3: ads are important, but you may call. So the front
20:04
Speaker 3: desk like, if they call, okay, that's great, you just
20:07
Speaker 3: drag it into the console column. But if you get
20:09
Speaker 3: a Google ad, somebody coming in from a Google ad,
20:12
Speaker 3: what's the.
20:13
Speaker 2: Follow up exactly?
20:14
Speaker 3: This was another reason why we actually, besides the following
20:19
Speaker 3: up with patients, the follow up with people with you know,
20:22
Speaker 3: through Google ads was something that I get it like,
20:25
Speaker 3: you're running a Google ad, and if you just get
20:27
Speaker 3: an email and you call them once one, you're not
20:30
Speaker 3: calling them right away. So that's why the call connect
20:32
Speaker 3: is important. But they might not answer, they might not text,
20:34
Speaker 3: and they might not email. So the front desk also
20:37
Speaker 3: has a follow up column which is customizable where you
20:40
Speaker 3: drag and well, you just drag it across and then
20:42
Speaker 3: the next day that patient will get a text in
20:45
Speaker 3: an email or whenever. The follow up is two days.
20:47
Speaker 3: Whatever you want to do. We do like one day,
20:51
Speaker 3: three day with Google Ads, so that's a little more frequent,
20:54
Speaker 3: and the front desk gets a task list of who
20:57
Speaker 3: to call, so you just call them back and so
21:00
Speaker 3: so that has been very helpful because you don't just
21:04
Speaker 3: call them once and that's it. And then once they schedule,
21:08
Speaker 3: they get brought through same thing to the console column,
21:11
Speaker 3: but it's the Google ad link. What they clicked on
21:15
Speaker 3: is tracked throughout the software. So if that patient starts,
21:19
Speaker 3: the software automatically calculates. In other words, like there's the
21:23
Speaker 3: data of which ads are working and which ads are not.
21:26
Speaker 3: Are your ad dollars actually doing something or are you
21:30
Speaker 3: just doing Google ads getting an email, calling them once,
21:33
Speaker 3: not following up and just don't do Google ads? Then,
21:36
Speaker 3: like it's if you can't really see what's working, and
21:39
Speaker 3: sometimes it's not what you think. One of the practices
21:42
Speaker 3: that we work with, you know, we were spending a
21:45
Speaker 3: decent amount they were spending a decent amount of money
21:47
Speaker 3: on in visile, right, they were doing a lot of
21:49
Speaker 3: Google Ads within bisil line, which like makes sense, right,
21:51
Speaker 3: It's like that's a big one. And we actually found
21:55
Speaker 3: we actually found that the braces ads were better and
21:59
Speaker 3: more profitable so we shifted money yes to braces, which
22:02
Speaker 3: I know like clear liners are all the rage, but
22:05
Speaker 3: I guess some people still like traditional braces and so.
22:08
Speaker 4: But you don't know.
22:09
Speaker 3: That unless you have that data when we run Google ads, like,
22:12
Speaker 3: we could do it for you, but we try to
22:15
Speaker 3: make this as simple as possible. Some people really like
22:18
Speaker 3: who's running their Google Ads, so we can work with anybody,
22:21
Speaker 3: like we could just implement our system. We don't even
22:23
Speaker 3: need to and get that data for the people who
22:26
Speaker 3: run your Google ads if you want to do that.
22:29
Speaker 3: So that has been incredibly helpful. That follow up with
22:33
Speaker 3: Google Ads patients has been one of the biggest things
22:36
Speaker 3: that I say is so important to do, especially with
22:41
Speaker 3: those people. So it works really nicely.
22:43
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24:17
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Speaker 1: because every smile deserves a suite of excellence. Well, and
24:51
Speaker 1: kind of gets me thinking about we're kind of completing
24:55
Speaker 1: the circle here, not only I'm sure doing this with
24:59
Speaker 1: just our ad spend and there's gosh, there's just a
25:02
Speaker 1: whole episode that could be just talking about the money
25:06
Speaker 1: we spend on ads and the follow up and how
25:08
Speaker 1: we track it and all of that. But the other
25:11
Speaker 1: thing I'm thinking about is an area that we don't
25:14
Speaker 1: talk a lot about but I think practice sin can
25:17
Speaker 1: really help us too, is what about those cold leads?
25:22
Speaker 2: They are still cold leads?
25:26
Speaker 1: And this is just an area that I think our
25:31
Speaker 1: industry is just barely pulling the curtains back on right now.
25:36
Speaker 1: We're just starting to go ah, drip campaigns.
25:40
Speaker 2: Huh.
25:41
Speaker 1: We could be marketing to all of these people that
25:43
Speaker 1: have been in our practice for X amount of time
25:46
Speaker 1: that maybe weren't interested but could be interested.
25:48
Speaker 2: So I'm wondering if you can talk to us a
25:51
Speaker 2: little bit about that too.
25:53
Speaker 3: Yes, So I know we've been talking a lot about
25:56
Speaker 3: the follow ups and that is a big part of
25:57
Speaker 3: the software. But yeah, basically, at some point when the
26:02
Speaker 3: new patient comes in, there is a point where you've
26:05
Speaker 3: tried to contact them and it's just not happening. So
26:10
Speaker 3: there's three columns that they can go in. And so
26:13
Speaker 3: there's the column if they started, and then there's two
26:15
Speaker 3: other columns. One is if they don't want treatment at all,
26:18
Speaker 3: and there's another column where you could never get in
26:20
Speaker 3: contact with them again, so you don't know anything. And
26:23
Speaker 3: so when you drag those to those two columns, we
26:27
Speaker 3: are able to And this is what we actually just
26:29
Speaker 3: we just did this in May at a bunch of practices,
26:32
Speaker 3: is we do run a drip campaign. So's we can
26:35
Speaker 3: run a report and it's all automatic and it sends
26:38
Speaker 3: out a custom text message and it depends on what
26:41
Speaker 3: you want. It's you know, five hundred dollars off, like
26:44
Speaker 3: whatever the promotion is for the month. It automatically collects
26:48
Speaker 3: them and it sends text messages and emails to all
26:52
Speaker 3: those patients with that. So you could do that once
26:55
Speaker 3: a year, twice a year, three times a year. Also,
26:58
Speaker 3: if let's just say you just started using practices end,
27:01
Speaker 3: if you have a status, which a lot of people do,
27:03
Speaker 3: something like treatment refuse or long term pending or you know,
27:07
Speaker 3: whatever it is. We can actually upload that into practice
27:10
Speaker 3: ascent to get all that data in there so that
27:13
Speaker 3: you're starting to use practices send. Now, let's just say
27:16
Speaker 3: we're six months in and you're like, okay, it's September, right,
27:20
Speaker 3: the classic time to run that or a campaign because
27:22
Speaker 3: it's slow. All of those patients, patients that are already
27:27
Speaker 3: in the practice management software, plus the patients in practice
27:30
Speaker 3: the send who didn't start but came in could get
27:34
Speaker 3: the promotional ads. So drift campaigns are automated. We do
27:38
Speaker 3: those when people tell us to, and yeah, it is
27:41
Speaker 3: a great way to just kind of reach back out
27:44
Speaker 3: and see because like again, a lot of people they
27:47
Speaker 3: just like maybe they just weren't ready for whatever reason,
27:50
Speaker 3: but they just never told you. And it's not where
27:52
Speaker 3: you want to custom follow up with them because it's like, oh,
27:55
Speaker 3: I want to start in January. It's kind of like
27:57
Speaker 3: they just never contacted you again, And it's a way
28:01
Speaker 3: to just kind of get those patients and see, you know,
28:05
Speaker 3: maybe it was a cost thing, right, So now you're
28:07
Speaker 3: running a special and they're like, all right, this is good,
28:09
Speaker 3: Like I could.
28:10
Speaker 4: Do this now and you get them back in.
28:12
Speaker 3: Yeah, So the drip campaigns are a huge part of this,
28:16
Speaker 3: which is obviously it is following up with them, but
28:18
Speaker 3: that's you know, for patients who didn't end up starting
28:21
Speaker 3: and you know, I think believe it was doctor Krieger
28:25
Speaker 3: who had mentioned this somewhere in like the Orthrepreneurs group,
28:29
Speaker 3: to go back and look at patients who came in
28:32
Speaker 3: and see if like their insurance was used right, because
28:34
Speaker 3: then you could see like did they start anywhere or
28:36
Speaker 3: is it me or did they just not start? And
28:38
Speaker 3: a lot of times they didn't start anywhere and they
28:40
Speaker 3: just weren't ready and that's fine, yep. And it kind
28:43
Speaker 3: of gets back to make it easy for the patient,
28:45
Speaker 3: right if maybe there's a reason why they didn't want
28:48
Speaker 3: to start, but they want to do it, it just
28:50
Speaker 3: wasn't the right time, and maybe reaching back out to
28:52
Speaker 3: them with something like that where there's you know, an incentive,
28:55
Speaker 3: you know, maybe that that gets them back in and
28:57
Speaker 3: they wanted to do it again. They came to you Orthodonics, right. So, yeah,
29:02
Speaker 3: the drip campaigns have been really great.
29:04
Speaker 2: Yeah.
29:04
Speaker 1: I just feel like this is again sometimes I personally
29:08
Speaker 1: feel like our industry are kind of slow adapters to
29:12
Speaker 1: what is happening out there. We're just a little bit
29:15
Speaker 1: slower sometimes at kind of bringing these in and being like, okay,
29:18
Speaker 1: it is okay to go after those patients. Yeah, it
29:21
Speaker 1: isn't crossing any weird lines.
29:23
Speaker 4: You know, it's a comfort thing.
29:24
Speaker 3: I do feel like it's a comfort thing because it's like, ah,
29:27
Speaker 3: that's you know, I don't know, it's like is that
29:30
Speaker 3: weird to do that?
29:30
Speaker 4: You know?
29:31
Speaker 3: I totally yeah, you know, because my dad, like I said,
29:34
Speaker 3: is practicing, so like this was all new to him, right.
29:37
Speaker 3: He never did like these dript campaigns and like doing
29:39
Speaker 3: all this stuff, and he's just one he's amazed how
29:42
Speaker 3: it works because it does work. And then it's just
29:45
Speaker 3: he was just like, I don't know, he just never
29:46
Speaker 3: did that right in his career. So even if you've
29:49
Speaker 3: been practicing for you know, ten or fifteen years and
29:52
Speaker 3: you're like on the younger side, it's still something new.
29:55
Speaker 3: Like you said, we're just slower to adapt to these things,
29:58
Speaker 3: even though we see it all the time. You get
30:00
Speaker 3: emails all the time, you put something in, you get
30:03
Speaker 3: promotions no matter.
30:04
Speaker 4: What it is.
30:05
Speaker 1: Yeah, And I think that's what's really exciting to me
30:08
Speaker 1: is I love companies like yours, you know where Number one,
30:12
Speaker 1: I'm definitely a I kind of love a little bit
30:16
Speaker 1: more of the DIY, like where a practice can kind
30:19
Speaker 1: of manage their own. Not that there's anything, you know,
30:22
Speaker 1: a lot of practices need big management marketing companies to
30:26
Speaker 1: manage it. They're just in a different place. But especially
30:29
Speaker 1: for a lot of my startup docs or docs that
30:32
Speaker 1: are still getting going, or maybe they've just got a
30:35
Speaker 1: really great team in place with a really where their
30:38
Speaker 1: team is solid and they're like, Okay, I know they
30:40
Speaker 1: can manage this. And I'm not having a lot of
30:43
Speaker 1: turnover where I'm constantly training and retraining and worrying about
30:46
Speaker 1: things falling through. But I just feel like it just
30:49
Speaker 1: opens up one more door for us that I just
30:53
Speaker 1: don't feel like we have really thought about. I think
30:56
Speaker 1: we're really starting to focus on that contact into new patient,
31:01
Speaker 1: but I think there's we still have. You know, I
31:04
Speaker 1: think of that movie Dumb and Dummers. So you're telling
31:07
Speaker 1: me I've got a chance.
31:08
Speaker 2: You know, And that's what it is.
31:12
Speaker 1: That's what these NERI have campaigns until they say absolutely
31:16
Speaker 1: not or they shut us off and don't want us
31:18
Speaker 1: following up with them. I mean, I can tell you
31:20
Speaker 1: as a consumer even you know, and I think everybody
31:23
Speaker 1: who's listening, if you were to be honest, there are
31:26
Speaker 1: probably products and things that you have purchased, probably years
31:32
Speaker 1: after but because of this kind of slow campaign where
31:37
Speaker 1: things are like a touch a touch, you know, what
31:41
Speaker 1: do they say it takes nine times of touches a
31:43
Speaker 1: lot of times before somebody makes a decision. So if
31:46
Speaker 1: we think about that and think, okay, if we think
31:49
Speaker 1: one phone call after somebody misses a new patient exam
31:53
Speaker 1: or doesn't show up is going to be enough for
31:55
Speaker 1: them to come back in or just four full follow
31:58
Speaker 1: up calls within the first month, and then we they
32:00
Speaker 1: never hear from us again.
32:01
Speaker 2: I just feel like there's a whole lot out.
32:04
Speaker 1: There that's open to us if we've got the right
32:06
Speaker 1: tools in front of us to really manage it. And
32:08
Speaker 1: I really feel like you guys are onto something for
32:11
Speaker 1: sure here.
32:12
Speaker 4: Yeah.
32:12
Speaker 1: No.
32:12
Speaker 3: And it's customizable too, so like if someone wants to
32:16
Speaker 3: only follow up a certain amount of times or depending
32:19
Speaker 3: on the practice, and you know, obviously the doctor's personality,
32:23
Speaker 3: like some people are okay, like being more aggressive with
32:25
Speaker 3: follow ups some people want to give it more time.
32:28
Speaker 3: At our practice, actually, for just us, our treatment coordinator
32:33
Speaker 3: like we turned off so for the treatment coordinator aspect
32:37
Speaker 3: of it, we turned off the text message and automatic
32:40
Speaker 3: emails a week later because we have just found that
32:44
Speaker 3: I like my treatment coordinators to call the patient because
32:47
Speaker 3: I just feel that if they get a text, they
32:49
Speaker 3: might ignore it or if they have a question.
32:51
Speaker 4: So that's like a.
32:52
Speaker 3: Big thing too, right, So if they have a question,
32:54
Speaker 3: I want them to People still like getting a phone
32:57
Speaker 3: call from a person, and you know, maybe they will
32:59
Speaker 3: text instead. So our treatment coordinator can always like text
33:03
Speaker 3: and she'll say on the phone call if she's leaving
33:04
Speaker 3: a voicemail, like, feel free to call her, text me.
33:08
Speaker 3: But you can customize that's what's nice. You can customize
33:10
Speaker 3: it to like what your comfort level is, but still
33:14
Speaker 3: doing follow ups because it's so important for a practice.
33:18
Speaker 2: I love it well.
33:19
Speaker 1: I love how you have just kind of taken an
33:22
Speaker 1: area in our industry that definitely has needed some help
33:26
Speaker 1: and made this into something pretty great. So I'm kind
33:28
Speaker 1: of curious, you know, as we're talking, a lot a
33:31
Speaker 1: lot of this is driven on AI. Where do you
33:33
Speaker 1: think AI is taking us in the next few years
33:36
Speaker 1: here in orthodonics, you know, in.
33:38
Speaker 3: The next few years. I really think things like the
33:41
Speaker 3: customization of really like a lot of the virtual monitoring
33:45
Speaker 3: stuff I think is like really cool and the way
33:47
Speaker 3: I think that will only get better. And again it's
33:50
Speaker 3: not about just like never seeing the patient, but it's
33:53
Speaker 3: making their experience better. So they're scanning and I actually
33:58
Speaker 3: don't use any of them right now because I'm just
34:00
Speaker 3: still trying to figure out how we would implement it
34:02
Speaker 3: in our practice. But things like if you know patient
34:05
Speaker 3: is having an issue, instead of somebody having to manually
34:09
Speaker 3: type it, like the AI can maybe recognize that, ooh,
34:13
Speaker 3: that's a wire poking and like automatically generate either a
34:17
Speaker 3: video or something to like help that patient at home, right,
34:20
Speaker 3: Like things like that, like if you're using self like
34:22
Speaker 3: gating brackets, like recognizes that a door is open, like
34:25
Speaker 3: patient doesn't need to come in for you to close
34:27
Speaker 3: the door, like they might be able to do that, right,
34:30
Speaker 3: and sort of just like this automation of like helping
34:32
Speaker 3: patients at home obviously, like with clear aligners, you know,
34:35
Speaker 3: whichever clear liner system you're using, I think it automatically
34:38
Speaker 3: does say like there's an unseat and things like that.
34:41
Speaker 3: So that's like pretty cool. But I think maybe with
34:43
Speaker 3: braces it'll get a little bit better and a little
34:45
Speaker 3: more advanced with helping patients with that and just really
34:50
Speaker 3: like the whole digital like workflow, like making that more automatic,
34:55
Speaker 3: like setups for like indirect bondings and things like that,
34:58
Speaker 3: like all that like three D printed like races and
35:01
Speaker 3: all that, like customization and all that, and that's all
35:04
Speaker 3: really cool. So I see that all getting better in
35:07
Speaker 3: the next few years. I don't really see like a
35:11
Speaker 3: robot taking the place of like Stafford like that anytime soon.
35:15
Speaker 3: You know, Toushar, who's my business partner in this, is
35:18
Speaker 3: really heavily knowledgeable and like robotics and stuff like that
35:22
Speaker 3: like that. That's an area that he's very interested in,
35:24
Speaker 3: and so I'll like ask him things like that, like
35:26
Speaker 3: how far away are we from that?
35:28
Speaker 4: And he's like, that's that's not like it's talked about
35:30
Speaker 4: a lot.
35:31
Speaker 3: It's talked about, but like you know the day where
35:33
Speaker 3: like you walk into an office and they're just like robots.
35:36
Speaker 3: You know, that's a long time away, which I think
35:39
Speaker 3: is you know, that's good, you know, but uh yeah,
35:42
Speaker 3: I just see the things that are out there just
35:44
Speaker 3: getting even better and more customizable and more again taking
35:48
Speaker 3: those mundane tasks and just automating them so that you
35:52
Speaker 3: have more time to actually interact with the patients and
35:55
Speaker 3: free up time to do the important things in a process.
35:57
Speaker 1: Yeah, well this has been great, and I'm kind of
35:59
Speaker 1: one as we kind of finish up here. If we've
36:02
Speaker 1: got some practices or docs that are listening and like, okay,
36:06
Speaker 1: I think that this could be like a good first
36:07
Speaker 1: step for me for really kind of taking a hold
36:10
Speaker 1: and getting control of my follow ups and communication and
36:14
Speaker 1: maybe even thinking about drip campaigns and whatnot. First I
36:18
Speaker 1: want to ask before I have you give us your information,
36:22
Speaker 1: if there was like from an adapter's standpoint, like two
36:27
Speaker 1: to three points where you're like, okay, this is what
36:29
Speaker 1: would help you. You know, if you were going to
36:31
Speaker 1: move in this direction you were going to bring some
36:32
Speaker 1: out here, would be like three things that I would
36:34
Speaker 1: tell you get ready so that you can have like
36:37
Speaker 1: the easiest you know, move into bringing something like this.
36:40
Speaker 1: Do you have any suggestions there.
36:42
Speaker 4: Like to learn the system.
36:44
Speaker 1: No, Just like if a practice is telling their team okay,
36:47
Speaker 1: I think we want to do this, but do they
36:49
Speaker 1: need to clean up their statuses first, or do they
36:51
Speaker 1: need to you know, like like have an understanding of
36:54
Speaker 1: what their follow up process, what they want, Like is
36:57
Speaker 1: there things that they could do to help get themselves
37:01
Speaker 1: ready if they were like I want to do this
37:03
Speaker 1: and I want it to just take off for me,
37:06
Speaker 1: are there any best practices for helping get them ready?
37:10
Speaker 3: So yeah, definitely. I mean, obviously, cleaning up the statuses
37:14
Speaker 3: is a huge thing, right, So if you want to
37:17
Speaker 3: really use those like drift campaigns and everything, you've got
37:20
Speaker 3: to make sure the statuses are changed correctly in the software.
37:23
Speaker 3: So if patients are starting and then they're still in
37:26
Speaker 3: like pending but they've started, it could get a little
37:30
Speaker 3: You don't want to send a promotion to a patient
37:32
Speaker 3: embraces or in clear liner treatment because they're going to.
37:36
Speaker 2: Be like, what's going on here, I'm already in it.
37:38
Speaker 3: And kind I got that money off and it's like that,
37:40
Speaker 3: you know, that's kind of like so definitely making sure
37:44
Speaker 3: because that, you know, that is the thing, right and
37:46
Speaker 3: that's important, like making sure the front desk is changing
37:49
Speaker 3: those statuses appropriately, or you know, whoever changes those statuses
37:52
Speaker 3: in the office, so that if you want to move
37:55
Speaker 3: forward with like a drift campaign.
37:56
Speaker 4: We're not shooting ourselves in the foot by sending it
37:59
Speaker 4: to the right people, you know.
38:00
Speaker 3: The other thing is, yeah, if you're you know, an
38:03
Speaker 3: orthodonoyst who's not necessarily comfortable with the idea of follow ups,
38:07
Speaker 3: just try to get comfortable with it and think of
38:10
Speaker 3: what type of follow up system you would feel comfortable with, right, Like,
38:15
Speaker 3: And that's what I was saying during this The follow
38:17
Speaker 3: up system we do in our practice is what we're
38:19
Speaker 3: comfortable with, right, So we kind of do things a
38:23
Speaker 3: certain way. But I know people who when a patient leaves,
38:26
Speaker 3: they want to call the next day, three days like
38:28
Speaker 3: a patient that they just saw. We kind of go
38:31
Speaker 3: a little bit longer than that, only because we just
38:33
Speaker 3: feel like it's less pressure. But that's just our opinion, right,
38:36
Speaker 3: So kind of think about how, especially if you've never
38:41
Speaker 3: done follow ups, kind of what you would feel comfortable with.
38:45
Speaker 3: It Obviously can't be like, oh, I want to follow
38:47
Speaker 3: up a month later, that's too long. Generally we would
38:50
Speaker 3: recommend a week or less just to like touch base
38:53
Speaker 3: with the patient. But just think about that. And the
38:56
Speaker 3: status thing that you said is that is that is big, right,
38:59
Speaker 3: because that doing that will really help you'll get the
39:04
Speaker 3: most out of practice to send if you're using all.
39:07
Speaker 4: Those features, that's great. Most offices now have like email
39:11
Speaker 4: and all that. So you know, if your front desk
39:14
Speaker 4: doesn't have like an email or something, I mean, I
39:17
Speaker 4: know there are probably offices out there which is fine
39:19
Speaker 4: that you know, maybe don't have email stuff, Like, it's
39:21
Speaker 4: pretty important to have that set up just because that's
39:24
Speaker 4: how this you know, the system integrates with your whatever
39:27
Speaker 4: email you're working with. Other than that, like it's really
39:31
Speaker 4: the software itself is really is easy to It's not
39:34
Speaker 4: like this is a big training to do it. It's
39:36
Speaker 4: pretty straightforward. So but yeah, those things would definitely be important, Okay, yeah,
39:42
Speaker 4: and yeah.
39:42
Speaker 3: And so, and it works for startup practices if you know,
39:45
Speaker 3: if it's a busier practice. Obviously it's always daunting to
39:49
Speaker 3: bring something into a busier practice because it's something new,
39:53
Speaker 3: which is why we wanted to make it simple. And
39:57
Speaker 3: so there's you know, it's simple. But obviously if you're
40:01
Speaker 3: a startup practice, and if you could get the systems
40:03
Speaker 3: right from the beginning.
40:04
Speaker 4: It's it's way.
40:07
Speaker 3: Yeah, if you get this, I know, right, I'm foraging
40:10
Speaker 3: the acquirer. But if you get the systems when you're
40:13
Speaker 3: starting it, just have that vision of like, Okay, this
40:16
Speaker 3: is going to be a busy practice one day, and
40:19
Speaker 3: just get those systems in place, and like it is
40:22
Speaker 3: so much easier when you get busier. That was actually
40:25
Speaker 3: one of the reasons why we wanted to make this
40:26
Speaker 3: really simple, because there are a lot of busy practices
40:29
Speaker 3: that it's like they don't have the follow up in place,
40:32
Speaker 3: and this is a simple way to get that in place.
40:35
Speaker 2: Well that's great, Well, I love what you've done.
40:38
Speaker 1: Even Tushar and I think that this is something that
40:41
Speaker 1: a lot of docs are really going to be excited
40:43
Speaker 1: that I did this podcast and be like, ah, there's
40:46
Speaker 1: something out there. I think this is I think this
40:47
Speaker 1: is exactly what I've been waiting for. So if somebody
40:50
Speaker 1: wants to get a hold of you, if they want
40:52
Speaker 1: to learn more about practices in what's what's going to
40:54
Speaker 1: be the best way that they can do that.
40:56
Speaker 3: So the easiest way would just be the email. So
40:59
Speaker 3: it's contact us at practice assnd dot io, So you
41:06
Speaker 3: can email us. Definitely let us know if you've heard
41:09
Speaker 3: us on the podcast, because for all of your listeners.
41:11
Speaker 3: We're actually we do healthcare forms, so when a patient starts,
41:16
Speaker 3: when you put it into again, this is like that
41:18
Speaker 3: automation thing, so there's there is more automation in there.
41:20
Speaker 3: I could just keep talking for like five hours on this.
41:23
Speaker 3: But one of the other automated things is when you
41:26
Speaker 3: put a patient to consolet scheduled, they automatically get a
41:30
Speaker 3: text message and an email for a health form which
41:32
Speaker 3: is very mobile friendly. When they fill it out comes
41:36
Speaker 3: back to your email and a printable PDF. But we
41:39
Speaker 3: will give it to anybody who's listening, you know, at
41:42
Speaker 3: no cost for the lifetime that they're here. That's great,
41:45
Speaker 3: just a little something. Yeah, so you can contact us
41:48
Speaker 3: there and we would be more than happy to kind
41:51
Speaker 3: of actually show you what it looks like and go
41:53
Speaker 3: through more details and other things that it can do
41:57
Speaker 3: and ways to use it.
41:57
Speaker 2: Yeah, that's great.
41:58
Speaker 1: And we'll also have a show notes like the website
42:01
Speaker 1: and all of that if somebody wants to hop on
42:03
Speaker 1: the website and see everything. So this has been great, Mike,
42:07
Speaker 1: just having you talk through this again. I think this
42:10
Speaker 1: is a great product and a lot of docs are
42:12
Speaker 1: going to be like, Okay, this is exactly what I've
42:14
Speaker 1: been looking for. So as I finish up here, I
42:17
Speaker 1: know you know this, but on hay Docs, I love
42:19
Speaker 1: to finish up with the speed round.
42:21
Speaker 2: So are you ready for the challenge?
42:24
Speaker 4: Yes, I think so, I hope.
42:26
Speaker 1: So all right, here we go. If you could start
42:30
Speaker 1: any business right now, what would it be?
42:32
Speaker 3: Well, ID probably practice a send, which is why I'm
42:35
Speaker 3: doing it. I kind of like I really do obviously,
42:38
Speaker 3: like I said Tooshar, it comes from a technology background.
42:41
Speaker 3: So I really love learning more about that because it's
42:44
Speaker 3: something that I know, like what I want to do,
42:47
Speaker 3: but like seeing how that vision comes to light within
42:51
Speaker 3: the technology itself is really awesome.
42:52
Speaker 4: So I'm going to go with that.
42:54
Speaker 2: Okay, sounds good. The best investment you've ever.
42:56
Speaker 4: Made my education? That's an interesting one.
42:59
Speaker 2: Perfect How do you handle work related stress?
43:03
Speaker 4: I'm actually pretty good at leaving work at work.
43:06
Speaker 3: I just like coming home hanging out my family and
43:09
Speaker 3: the kids. That's a pretty good distraction. Also, I like
43:13
Speaker 3: to work out, so that also does That's great.
43:16
Speaker 2: What's one trend in our industry that you're pretty excited about.
43:20
Speaker 3: Well, we were talking about a little bit before, but
43:21
Speaker 3: all like the cuts, the way that treatment is becoming
43:24
Speaker 3: more and more customized. It's I just think that's like
43:28
Speaker 3: very cool and very different. It's just like a cool
43:31
Speaker 3: thing that I think is really going to make the
43:32
Speaker 3: patient experience better because as those things get advanced, more
43:37
Speaker 3: treatment time are faster, better results and all that, and
43:40
Speaker 3: that's all like awesome.
43:41
Speaker 2: It's just yeah, yeah, for sure, for sure, all right.
43:44
Speaker 1: And the last one most valuable piece of advice you
43:47
Speaker 1: would give someone just starting their career, well, if.
43:50
Speaker 3: They're starting a practice, like I said before, I would say,
43:53
Speaker 3: get the systems in place. Now it might seem like, yeah,
43:57
Speaker 3: if I just started to have three patients, like do
43:59
Speaker 3: I really need this? But you will get busier. It
44:02
Speaker 3: takes time. That's another thing. You know what you know
44:05
Speaker 3: they say it was a role wasn't built in a.
44:06
Speaker 4: Day type of thing.
44:07
Speaker 3: But so you know, be patient and but just like
44:11
Speaker 3: get those systems in place from the beginning and you'll
44:13
Speaker 3: never know what it's like to not have any systems
44:15
Speaker 3: and have the chaos and then try to get those
44:18
Speaker 3: systems in place.
44:18
Speaker 2: And that's a great Yeah, for sure, for sure.
44:21
Speaker 4: I could work with a great consultant. Thanks there, it's easy.
44:25
Speaker 3: Well that's really look Dan, you'll get the system right,
44:27
Speaker 3: like that's it's important, Like I really would if it's
44:31
Speaker 3: if I was starting a practice like by myself and
44:34
Speaker 3: I just came out, I would I couldn't recommend it.
44:37
Speaker 1: Oh well, thank you thanks for saying that. Well, Mike,
44:39
Speaker 1: this has been just a treat have any one? Thank
44:42
Speaker 1: you so much. Thanks for bringing this to our industry.
44:44
Speaker 1: I think this is exactly what we need. And I
44:47
Speaker 1: know that probably a lot of light bulbs put on
44:49
Speaker 1: with a lot of my docs that are like, hmm,
44:51
Speaker 1: it's exactly what I've been looking for. So I'm sure
44:54
Speaker 1: you're going to get get a lot of calls. So
44:56
Speaker 1: thanks again for spending the day with me.
44:58
Speaker 4: Yes, and thank you so much for having ye all.
45:01
Speaker 2: Right, until next time, take care.
45:04
Speaker 1: Are you ready to start a practice of your own,
45:07
Speaker 1: need a new fresh set of eyes or some advice
45:09
Speaker 1: on your existing practice.
45:11
Speaker 2: If so, reach out to.
45:12
Speaker 1: Me Jill Allen at www dot practice results dot com.
45:18
Speaker 1: If you like what we're doing here on Haydocks and
45:20
Speaker 1: want to hear more of this awesome content, be here
45:23
Speaker 1: and give us a five star rating on your preferred
45:25
Speaker 1: listening platform and subscribe to our show so you never
45:29
Speaker 1: miss an episode. Remember new episodes drop every Thursday.
45:34
Speaker 2: See you next week.