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The Episode on Humility and the new Radio Show · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. Today's going to be a noisy
• 0:04
  episode because I'm just leaving the leaving the studio at Radio
• 0:09
  Maria 91.3 FM in Abuja, where we just finalized the details for
• 0:14
  my radio show, which is now going to be airing on Tuesdays,
• 0:17
  7:00 PM to 8:00 PM. We also had a training, an in
• 0:23
  house training, not just for me but for other presenters as
• 0:25
  well. You know, a couple of things
• 0:27
  that we needed to know, you know, about being on radio,
• 0:30
  handling callers, ethics, Medicare presentation and all
• 0:35
  kinds of stuff. And yeah, it turned out to be a
• 0:38
  really good session. So I guess today, the reason why
• 0:41
  I'm on the podcast is just to let you guys know, especially
• 0:44
  those of you who are in Abuja, parts of Nassau are parts of
• 0:47
  Niger, parts of Kaduna of that your boys finally going to be on
• 0:52
  the air. So if you'd like to call and
• 0:53
  talk to me live and the time of the show is 7:00 PM to 8:00 PM
• 0:58
  every single Tuesday. Again, it's Radio Maria and the,
• 1:02
  what do you call it? The signal.
• 1:06
  I'm not even sure what that thing is called.
• 1:08
  Anyway, the the dialogue radio is 91.3 FM.
• 1:11
  So that's where they catch me. And the show is going to be
• 1:13
  called the Business Booster Show.
• 1:15
  And yeah, that's it. We are going to be live and on
• 1:18
  the air. OK, Well, the session, the
• 1:23
  training session that they had for us, well, of course, really,
• 1:25
  really insightful. But I must admit that showing up
• 1:29
  there for me turned out to be a lesson in humility because
• 1:32
  initially when we started wrapping up the conversations of
• 1:37
  December last year, I was really, really glad that
• 1:39
  everything was good to go. Then early January, we recorded
• 1:42
  the, what's it called, the Jingle to promote the show.
• 1:46
  Then the producer of the show now told me that they don't need
• 1:50
  me to come in for training. And initially, you know, I told
• 1:53
  my father I was like training care, like what do they want to
• 1:56
  teach me again now, you know, because as far as I'm concerned,
• 1:59
  you know, and that's the whole pride thing coming in.
• 2:01
  You know how I keep attacking Nigerian guys, you know, tell
• 2:04
  you that you guys need to be cool, you guys need to calm
• 2:06
  down, you need to be humble. And the reason why I can speak
• 2:09
  to that confidently is because, you know, I'm a young Nigerian
• 2:13
  man myself. So it's an ailment that I suffer
• 2:15
  because as far as I was concerned, you know, you guys
• 2:18
  are a new radio station. I've been podcasting for, you
• 2:22
  know, close to five years now, done over 1000 episodes.
• 2:25
  And I was thinking like, what do you guys have to teach me?
• 2:29
  So, but I'm glad I came anyway and I've learnt how to eat
• 2:34
  humble pie because the people that handled the training were
• 2:38
  veteran producers. We had Peter Eagle who was a
• 2:42
  producer with NTA. The the only show that I know of
• 2:47
  his that I've seen was a Cockroach Dawn.
• 2:51
  I don't expect half of you listening to this to know, know
• 2:55
  about that show because even when Cockroach Dawn had, you
• 2:58
  know, I was already a kid. I mean, I was still a kid.
• 3:01
  So, you know, it's just something you see on TV, like,
• 3:03
  OK, the teenagers are watching it, the adults are watching it.
• 3:05
  Like, OK, that's adult stuff. So it was Cockerel at Dawn and
• 3:08
  then I think also the AM show on NTA.
• 3:12
  So Peter Eggo is a legendary producer.
• 3:15
  He's been doing his thing since, I'm not sure when he started,
• 3:17
  sure. But as far as I know, he's been
• 3:21
  producing, you know, from the 70s into the 2000s.
• 3:24
  So he's had a very long, very long spanning career.
• 3:29
  And he also turns out that he's the father of Tosing Ego.
• 3:34
  And of course, if you like watching Netflix and Amazon
• 3:37
  Prime and all those stuff now, you know, Tosin Ego as one of
• 3:40
  those faces of the new new Niger, how I put it, like the
• 3:45
  new Nollywood, because they have stuff on Netflix and things like
• 3:48
  that, you know, really fancy high production value and all
• 3:50
  that sort of jazz. So yeah, it's the same family.
• 3:53
  So Peter Eagle, old school producer and then Toasting Eagle
• 3:57
  the son. So maybe you're interested to
• 4:00
  see what Toasting Eagles stuff is like just go on Google and
• 4:04
  Google the guy and you get to see the list of movies that he
• 4:08
  has out on Netflix and on Amazon Prime.
• 4:11
  And you'll get to see the face of the new Nigerian Hollywood
• 4:15
  that is on the come up, you know, with high production value
• 4:18
  and stuff like that. So, so like I said, lesson in
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  humility because I figured, look, you guys can't teach me
• 4:25
  anything so I don't want to go for this thing.
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  But I say, you know, let me they find something.
• 4:29
  So let me show up, you know, let me be humble, let me not let
• 4:33
  them not cancel my show before I start.
• 4:35
  You know that that kind of thing.
• 4:36
  So I showed up anyway, I turned out to be a very good session.
• 4:39
  Lot to learn from Peter Eagle, also a freestyler just like me.
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  So it's nice to know that I am not a, what's the word?
• 4:47
  You know, I'm not a freak. Now, the other people who also
• 4:50
  take the same bent, he had lots of things to say about planning,
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  about scripting, about fact checking your shows, about
• 4:56
  continuity, you know, all those sorts of things.
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  But I like his approach when it came to planning and scripting.
• 5:02
  And, you know, he told people pretty much, you know what I
• 5:04
  say, which is, you know, you should always have a script.
• 5:06
  You know, it doesn't have to be detailed.
• 5:08
  It can't be an outline. But The thing is always have to
• 5:10
  predetermine what it is that you are going to say because some
• 5:14
  people would see folks like Peter Hugo, you know, freestyle
• 5:17
  on stage or maybe see me freestyling and just think that,
• 5:20
  you know, freestyling is the way to go.
• 5:21
  But truth of matter is, you know, it's like freestyling in
• 5:24
  in rap or hip hop. You know, hip hop artists who
• 5:26
  freestyles never really freestyles per SE.
• 5:29
  You have some key themes that you throw around and you have a
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  general thrust of what it is that you want to say beforehand.
• 5:34
  And so it's the same thing. So yeah.
• 5:38
  So good stuff from Peter Hugo. And then plus it was nice to
• 5:41
  meet the man in was nice to meet the man in person.
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  And then since I also come from a media family, well former
• 5:49
  media family anyway because my parents both started off with
• 5:52
  NTA. My father in I think NTA was a
• 5:55
  Kaduna first, then later on Abuja and then my mum see
• 5:59
  auntie, Auntie Makudi and then later on Abuja.
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  So it was nice to finally be one of those legends that, you know,
• 6:09
  back in the day watching TV, everything is scrolling.
• 6:11
  You don't see the names, the credits scrolling, and you say,
• 6:13
  oh, Peter Eagle producer. So it's nice to see one of those
• 6:15
  guys in the flesh. Then the second person who
• 6:18
  handled the produce, handled the training was Doctor Inya J Audi.
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  She used to be a host of the midday show on radio info.
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  She's currently in the development space.
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  She runs the Luxe Terror Foundation and she also had some
• 6:37
  interesting things to say as well.
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  And I guess the most important thing I took out of her session
• 6:40
  was she mentioned the NBC code. That's Nigerian broadcasting.
• 6:46
  What's NBC again? NBCS Nigerian broadcasting
• 6:49
  something a K TS. If you happen to be listening to
• 6:51
  the show, since you're my fact checker, why don't you check me?
• 6:53
  Let me know what the NBC is. So, yeah, so she spoke about the
• 7:01
  code and how I ought to be familiar with the code.
• 7:03
  And actually at that point I was, you know, like smacking my
• 7:07
  head like, like they're like, obviously, you know, if you call
• 7:10
  yourself a professional sales person and you and you're
• 7:12
  putting a show on the air, at the very least, you're supposed
• 7:15
  to have researched a couple of things, known what the
• 7:18
  guidelines are and what the legal and ethical considerations
• 7:22
  are. And so it was also nice also to
• 7:24
  swallow some, some humble pie there, you know, to learn that,
• 7:29
  you know, I guess I don't always live out my creed because, you
• 7:31
  know, sales people, we should always be prepared.
• 7:33
  So assuming that this was something else, you know, like a
• 7:38
  business transaction, purely a business transaction, actually,
• 7:41
  I would have come into this meeting, you know, knowing one
• 7:45
  or two things for heading in. So yeah, just a reminder that I
• 7:48
  also need to, you know, practice what I Peach and do all the
• 7:53
  research and be prepared. Then let's see.
• 7:57
  Then I also found one really interesting bit of advice,
• 8:01
  something I can relate to because she mentioned that for
• 8:05
  the for your radio show, when you're a radio presenter, that
• 8:09
  usually there's always one person in the audience who needs
• 8:12
  to hear what it is that you are saying.
• 8:14
  And that's something I could connect with because in doing
• 8:18
  over 1000 episodes of the podcast right now, it really
• 8:20
  touches me when people reach out because I've said something that
• 8:26
  they find insightful, all that is applicable in their
• 8:29
  particular context. Because, you know, for us, you
• 8:32
  know, we sit behind the microphone and we're saying
• 8:34
  stuff and, you know, truly we're speaking out into the void.
• 8:37
  But then there are people, on the other hand, who are
• 8:38
  receiving what it is that we have to say.
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  And it can be uplifting and sometimes it can be enlightening
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  just to show people the next step, the next thing to do.
• 8:48
  And with that, she said that we should approach our jobs with
• 8:53
  that as a presenter. And I guess, you know, for those
• 8:56
  of us who have a podcast that, you know, that a word of prayer
• 9:00
  might be in order before you get on the air.
• 9:02
  And I thought that was a very interesting, so excuse me, a
• 9:05
  very interesting recommendation. You know, for those of you who
• 9:07
  are in the West, you know, in the UK and in America, you might
• 9:10
  think, you know, why would you recommend that?
• 9:12
  But you know, in this part of the world, we are still, what's
• 9:16
  the word? We are still conservative is not
• 9:21
  the right word, but I mean, I'm just saying that in this part of
• 9:22
  the world, it's not out of place.
• 9:24
  You know, you have those sorts of recommendations.
• 9:26
  And it makes sense that we ought to be mindful of the mess of of
• 9:29
  the power that we have because that there are people listening
• 9:31
  on the other end and there are people who things are going to
• 9:36
  start going to resonate with one particular person.
• 9:38
  So it was really, really, really, really interesting and
• 9:41
  happy and I came for it and I just came to make this podcast
• 9:46
  basically just to say that look, young guys, Nigerian boys, you
• 9:49
  know, when I say stuff and I pick on you guys, I pick on you
• 9:52
  guys because I'm one of you. And you know, just like I know
• 9:56
  my flaws, you know, I know some of your flaws as well.
• 9:59
  So initially I was going to come to this thing because as far as
• 10:02
  I was thinking like, you know what?
• 10:03
  The F like I'm me, I've got this thing locked down so they can't
• 10:08
  train me nothing. Because, you know, I grew up in
• 10:12
  a media household and I've been doing this for a while and I've,
• 10:15
  because I started off as a wedding photographer, I actually
• 10:18
  have been doing media production for a while.
• 10:22
  You know, like the documentaries that will still make the
• 10:25
  documentaries. What else?
• 10:27
  The live streaming, you know, all these, all these also
• 10:29
  things. So I figured there's nothing
• 10:30
  that I could learn, but actually there was stuff that I could
• 10:33
  learn. And I'm really, really glad to
• 10:34
  have finally been able to see the great Peter Eagle himself.
• 10:39
  I know that half of you don't know who the hell he is, but
• 10:43
  just take it that he's legendary as far as Nigerian broadcasting
• 10:46
  is concerned. But definitely check out the
• 10:50
  work of your son tossing you go because I've seen one or two of
• 10:53
  his movies on Amazon Prime. My wife was like, look, let's
• 10:57
  watch this thing. It's cool.
• 10:58
  And I'm like, I beg not another one, not another copycat movie.
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  Because that's the problem I have with the new Nollywood, the
• 11:07
  face of the new Nollywood as far as I'm concerned.
• 11:09
  I think it's too it's too what's the word?
• 11:12
  It's too derivative. It's too 2 copycats of
• 11:16
  Hollywood. And so I didn't want to see not
• 11:19
  another one, I beg, but I thought I like your stuff is
• 11:22
  real good. So definitely go on Google
• 11:24
  typing tossing Ego is a producer.
• 11:27
  You see all his stuff on Netflix, on Amazon Prime, you
• 11:29
  know, watch a couple of stuff and then see what good, good
• 11:33
  stuff is out there. So that's it again, the show is
• 11:37
  going to be on Tuesdays, 7:00 PM to 8:00 PM every single week.
• 11:42
  The show, the radio station is Radio Maria and the dial is 91.3
• 11:46
  FM. So for those of you in Abuja,
• 11:50
  those of you in some parts of Nasawa, some parts of Niger,
• 11:53
  some parts of Kaduna, you guys are going to be able to hear me.
• 11:56
  You're going to be able to call in and let's see how we can
• 11:58
  solve your business problems on the air.
• 12:01
  If you'd love to connect with me personally, you don't have to
• 12:03
  wait until we chat on the radio. The phone number to hit me up on
• 12:06
  is 08064662140. The country code is +234.
• 12:13
  For those of you who are not Nigerian and that is my WhatsApp
• 12:16
  number as well, then you can find me on socials.
• 12:19
  The name to look for establish hima IED I you can find me on
• 12:23
  socials. I'm on LinkedIn.
• 12:24
  I've shut down all the other handles.
• 12:27
  I'm not on Instagram, I'm not on anything else.
• 12:29
  And OK, also Tavishma IED on YouTube.
• 12:33
  So that's it. Thank you very much for your
• 12:34
  time and attention. Thank you very much for the
• 12:35
  support of you guys that have been following along on the
• 12:38
  podcast. And for those of you who want to
• 12:41
  catch me offline in the real world, my phone number is there
• 12:46
  and there's also another Ave. you can also catch me on the
• 12:50
  radio. So if nothing else, listen to
• 12:52
  the show and call in, see if you can stop me, see if you can ask
• 12:55
  me a question that I can answer. Yeah, let me make that the
• 12:57
  challenge for you guys. So, yeah, what are people
• 12:59
  listening to the show? You Kaduna people listening to
• 13:02
  the podcast right now? You NASA, are people listening
• 13:04
  to the podcast right now? You people listening to the
• 13:07
  podcast in, you know, like Mina, if the signal is strong enough
• 13:11
  to reach me in Niger state, hit me up, call on the show, see if
• 13:15
  you can ask me a question that I can answer.
• 13:18
  I dare you. All right, so I'll catch you
• 13:20
  guys at the next episode. And then also because of this,
• 13:23
  I'm not going to be making podcast episodes on Tuesdays
• 13:26
  because my guess is I probably don't want to overload my voice
• 13:32
  by doing too much, you know, by podcasting in the morning and
• 13:35
  then going on the air in the evening.
• 13:36
  But we'll see how it goes. So next Tuesday, I won't make a
• 13:41
  podcast recording. The Tuesday after that, I'll
• 13:43
  make a podcast recording. But then if I think I can handle
• 13:46
  it, then I'll just go ahead and keep on making the podcast
• 13:49
  episodes every single day of the week or whenever I can.
• 13:54
  So that's it. I'll catch you guys at the next
• 13:56
  episode.