Latest / Talk Copy to Me | Content + Copywriting Podcast
Turning Testimonials Into Case Study Marketing Content with Brittany Herzberg
Case study marketing offers an excellent return on investment. It's one way to show our clients our expertise, while also showcasing the breadth of work we can accomplish. Case studies are perfect for business owners who are modest (to a fault!) and don't love selling themselves as a personal brand or showcasing their expertise in other ways. Best yet — there are so many ways to approach case studies, which helps in this online marketing world where so many people are doing the same things over and over and over again.
Today, I'm talking with Brittany Herzberg, an SEO copywriter about how she…
The skinny
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