Nonprofit Branding: Roger Starkweather on How Your Team Is Showing Up
Nonprofit Branding: Roger Starkweather on How Your Team Is Showing Up
Your brand isn't the logo. It's whether everyone around you tells the same story.
Roger Starkweather is co-founder and CEO of ANEWbrand, a Seattle-born agency whose motto is branding for the greater good. He got his start in sales, selling rubber stamps door to door, and has built businesses of his own ever since, including one in construction. He and his business partner, Steven Picanza, have worked together in the agency world for fifteen years, and both have worked with SCORE, a nonprofit that mentors people starting…
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