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125 | How to get clients through podcast guesting - with Victoria Bennion · Women in The Coaching Arena

• 0:00
  If
• 0:00
  you've
• 0:00
  been
• 0:00
  wondering
• 0:01
  whether
• 0:01
  guest
• 0:01
  podcasting
• 0:02
  is
• 0:02
  worth
• 0:03
  it
• 0:03
  for
• 0:03
  your
• 0:03
  business
• 0:04
  or
• 0:04
  how
• 0:04
  to
• 0:05
  actually
• 0:05
  turn
• 0:06
  interviews
• 0:06
  into
• 0:06
  clients,
• 0:07
  then
• 0:07
  this
• 0:07
  episode
• 0:08
  is
• 0:08
  for
• 0:08
  you.
• 0:09
  I
• 0:09
  am
• 0:09
  so
• 0:10
  excited
• 0:10
  to
• 0:11
  be
• 0:11
  joined
• 0:11
  by
• 0:11
  Victoria
• 0:12
  Bennion,
• 0:13
  who
• 0:13
  is
• 0:13
  the
• 0:14
  founder
• 0:14
  of
• 0:14
  the
• 0:14
  Best
• 0:15
  Guest
• 0:15
  podcast
• 0:16
  agency.
• 0:17
  We
• 0:17
  talk
• 0:18
  about
• 0:18
  how
• 0:18
  to
• 0:18
  use
• 0:19
  podcast
• 0:19
  interviews
• 0:20
  to
• 0:20
  build
• 0:20
  your
• 0:20
  authority,
• 0:21
  reach
• 0:22
  your
• 0:22
  ideal
• 0:22
  client
• 0:23
  and
• 0:23
  grow
• 0:23
  your
• 0:23
  business
• 0:24
  in
• 0:24
  a
• 0:25
  sustainable
• 0:26
  and
• 0:26
  quick
• 0:27
  way.
• 0:28
  This
• 0:28
  is
• 0:28
  gonna
• 0:28
  be
• 0:28
  one
• 0:29
  that
• 0:29
  you
• 0:29
  re-listen
• 0:30
  to
• 0:30
  time
• 0:30
  and
• 0:30
  time
• 0:31
  again
• 0:31
  and
• 0:31
  take
• 0:32
  masses
• 0:32
  of
• 0:32
  notes.
• 0:33
  We
• 0:34
  cover
• 0:34
  everything
• 0:35
  from
• 0:36
  what
• 0:36
  you
• 0:36
  need
• 0:36
  to
• 0:36
  think
• 0:37
  about
• 0:37
  prior
• 0:38
  to
• 0:38
  getting
• 0:38
  started.
• 0:39
  Exactly
• 0:40
  what
• 0:40
  shows
• 0:40
  to
• 0:40
  pitch
• 0:41
  on,
• 0:41
  how
• 0:42
  to
• 0:42
  pitch,
• 0:43
  how
• 0:43
  to
• 0:43
  be
• 0:43
  a
• 0:43
  great
• 0:44
  guest,
• 0:44
  and
• 0:45
  how
• 0:45
  to
• 0:45
  maximize
• 0:46
  the
• 0:46
  opportunity
• 0:46
  by
• 0:47
  gaining
• 0:47
  more
• 0:47
  connections,
• 0:48
  more
• 0:48
  people
• 0:48
  on
• 0:49
  your
• 0:49
  email
• 0:49
  list,
• 0:49
  and
• 0:50
  ultimately
• 0:50
  more
• 0:51
  sales.
• 0:52
  This
• 0:52
  is
• 0:53
  a
• 0:53
  strategy
• 0:53
  I've
• 0:54
  used
• 0:54
  myself
• 0:54
  and
• 0:55
  that
• 0:55
  many
• 0:55
  of
• 0:55
  my
• 0:55
  clients
• 0:56
  have
• 0:56
  used
• 0:56
  too.
• 0:57
  So
• 0:57
  really
• 0:57
  excited
• 0:58
  to
• 0:58
  share
• 0:58
  this
• 0:58
  conversation
• 0:59
  with
• 0:59
  you.
• 1:02
  Hi
• 1:02
  Victoria.
• 1:03
  I
• 1:03
  am
• 1:04
  so
• 1:04
  excited
• 1:04
  to
• 1:04
  be
• 1:04
  talking
• 1:05
  to
• 1:05
  you
• 1:05
  today
• 1:06
  about
• 1:06
  how
• 1:07
  people
• 1:07
  can
• 1:07
  use
• 1:08
  podcast
• 1:09
  guesting
• 1:09
  to
• 1:10
  get
• 1:10
  clients.
• 1:11
  It's
• 1:11
  something
• 1:12
  that
• 1:12
  you've
• 1:12
  obviously
• 1:12
  done
• 1:13
  for
• 1:13
  me,
• 1:13
  as
• 1:14
  a
• 1:14
  done
• 1:14
  for
• 1:14
  you
• 1:14
  service,
• 1:15
  which
• 1:15
  has
• 1:15
  been
• 1:15
  amazing
• 1:16
  and
• 1:16
  something
• 1:17
  that
• 1:17
  I've
• 1:17
  talked
• 1:18
  to
• 1:18
  my
• 1:18
  clients
• 1:18
  about
• 1:18
  a
• 1:19
  lot
• 1:19
  as
• 1:19
  well
• 1:19
  because
• 1:20
  especially.
• 1:21
  Earlier
• 1:21
  on
• 1:21
  in
• 1:21
  your
• 1:22
  business
• 1:22
  when
• 1:22
  you
• 1:22
  are
• 1:22
  still
• 1:23
  building
• 1:23
  your
• 1:23
  audience.
• 1:24
  It's
• 1:24
  such
• 1:24
  a
• 1:24
  great
• 1:25
  way
• 1:25
  of
• 1:26
  getting
• 1:26
  that
• 1:26
  exposure,
• 1:27
  building
• 1:27
  your
• 1:27
  credibility,
• 1:28
  and
• 1:28
  getting
• 1:28
  in
• 1:28
  front
• 1:29
  of
• 1:29
  lots
• 1:29
  of
• 1:29
  people.
• 1:30
  So
• 1:31
  please
• 1:31
  do
• 1:31
  share
• 1:31
  a
• 1:32
  bit
• 1:32
  about
• 1:32
  yourself.
• 1:33
  Thank
• 1:33
  you
• 1:33
  so
• 1:33
  much
• 1:33
  for
• 1:33
  having
• 1:34
  me.
• 1:34
  Firstly,
• 1:34
  it's
• 1:34
  great
• 1:35
  to
• 1:36
  be
• 1:36
  able
• 1:36
  to
• 1:36
  come
• 1:36
  on
• 1:36
  your
• 1:36
  podcast
• 1:37
  and
• 1:37
  chat
• 1:38
  again.
• 1:39
  I
• 1:39
  started
• 1:40
  pitching
• 1:41
  and
• 1:41
  booking
• 1:42
  entrepreneurs,
• 1:43
  authors,
• 1:44
  and
• 1:44
  coaches
• 1:45
  as
• 1:45
  guests
• 1:46
  on
• 1:46
  podcasts
• 1:46
  back
• 1:47
  in
• 1:47
  2019.
• 1:49
  Prior
• 1:49
  to
• 1:50
  that,
• 1:50
  I
• 1:50
  originally
• 1:51
  trained
• 1:51
  as
• 1:51
  a
• 1:51
  journalist
• 1:52
  and
• 1:53
  I
• 1:53
  was
• 1:53
  working
• 1:54
  in
• 1:54
  marketing
• 1:54
  and
• 1:54
  communications,
• 1:56
  and
• 1:57
  I
• 1:57
  was
• 1:57
  freelancing
• 1:58
  since
• 1:58
  I
• 1:58
  had
• 1:58
  my
• 1:58
  daughter.
• 2:00
  So
• 2:00
  2019
• 2:01
  was
• 2:01
  when
• 2:01
  I
• 2:01
  started,
• 2:01
  so
• 2:01
  I
• 2:01
  remember
• 2:02
  I
• 2:02
  took
• 2:02
  this
• 2:03
  course
• 2:03
  to
• 2:03
  update
• 2:04
  my
• 2:04
  skills
• 2:04
  in
• 2:04
  marketing.
• 2:05
  I
• 2:05
  had
• 2:05
  a
• 2:05
  few
• 2:05
  clients
• 2:06
  at
• 2:06
  the
• 2:06
  time,
• 2:06
  and
• 2:07
  particularly
• 2:08
  authors,
• 2:08
  and
• 2:08
  that
• 2:08
  was
• 2:09
  the
• 2:09
  course
• 2:09
  that
• 2:09
  I
• 2:09
  took
• 2:09
  what's
• 2:10
  new
• 2:10
  in
• 2:10
  marketing
• 2:11
  for
• 2:11
  authors.
• 2:11
  And
• 2:12
  one
• 2:12
  of
• 2:12
  the
• 2:12
  modules
• 2:12
  in
• 2:12
  the
• 2:12
  course
• 2:13
  talked
• 2:13
  about
• 2:13
  the
• 2:14
  power
• 2:14
  of
• 2:14
  podcasts,
• 2:15
  basically
• 2:16
  for
• 2:16
  getting
• 2:17
  the
• 2:17
  word
• 2:17
  out
• 2:17
  there
• 2:18
  about
• 2:18
  your
• 2:18
  books,
• 2:19
  your
• 2:19
  services,
• 2:20
  and
• 2:21
  I
• 2:21
  talked
• 2:22
  a
• 2:22
  couple
• 2:22
  of
• 2:22
  the
• 2:22
  clients
• 2:23
  that
• 2:23
  I
• 2:23
  had
• 2:23
  into
• 2:24
  trying
• 2:24
  it,
• 2:25
  and
• 2:25
  also
• 2:25
  I
• 2:25
  picked
• 2:26
  up
• 2:26
  a
• 2:26
  new
• 2:26
  client
• 2:27
  in
• 2:27
  the
• 2:27
  group
• 2:27
  and
• 2:27
  he'd
• 2:27
  written
• 2:28
  a
• 2:28
  book
• 2:29
  and
• 2:29
  he
• 2:29
  really
• 2:29
  wanted
• 2:30
  to
• 2:30
  promote
• 2:31
  the
• 2:31
  book
• 2:31
  on
• 2:31
  podcast,
• 2:31
  but
• 2:31
  he
• 2:32
  said,
• 2:32
  I
• 2:32
  don't
• 2:32
  have
• 2:32
  time
• 2:33
  to
• 2:33
  research
• 2:34
  pitch
• 2:35
  book
• 2:35
  myself.
• 2:36
  Can
• 2:36
  anyone
• 2:36
  do
• 2:37
  it
• 2:37
  for
• 2:37
  me?
• 2:37
  So
• 2:37
  I'd
• 2:38
  put
• 2:38
  my
• 2:38
  hand
• 2:38
  up.
• 2:38
  I
• 2:39
  could
• 2:39
  give
• 2:39
  it
• 2:39
  a
• 2:39
  go.
• 2:40
  So
• 2:40
  I
• 2:40
  went
• 2:41
  in
• 2:41
  not
• 2:41
  really
• 2:42
  knowing
• 2:42
  what
• 2:42
  I
• 2:42
  was
• 2:42
  doing
• 2:43
  I
• 2:43
  would
• 2:43
  say
• 2:43
  not
• 2:43
  hugely.
• 2:44
  I
• 2:44
  got
• 2:45
  asked
• 2:45
  for,
• 2:46
  please
• 2:46
  send
• 2:46
  over
• 2:46
  his
• 2:47
  one
• 2:47
  sheet.
• 2:47
  And
• 2:48
  I
• 2:48
  remember
• 2:48
  thinking,
• 2:48
  what's
• 2:49
  a
• 2:49
  one
• 2:49
  sheet?
• 2:50
  So
• 2:50
  I
• 2:50
  was
• 2:50
  like
• 2:50
  madly
• 2:51
  Googling
• 2:51
  it.
• 2:52
  We
• 2:52
  did
• 2:52
  have
• 2:52
  a
• 2:52
  media
• 2:53
  kit,
• 2:53
  so
• 2:53
  we
• 2:53
  didn't
• 2:53
  have
• 2:54
  nothing,
• 2:54
  but
• 2:55
  it
• 2:55
  was
• 2:55
  very
• 2:55
  much
• 2:56
  steep
• 2:56
  learning
• 2:56
  curve,
• 2:57
  I
• 2:57
  would
• 2:57
  say.
• 2:57
  So
• 2:57
  that
• 2:57
  was
• 2:58
  my
• 2:59
  background.
• 2:59
  That's
• 2:59
  where
• 2:59
  it
• 2:59
  all
• 3:00
  began.
• 3:01
  Yeah,
• 3:01
  I
• 3:01
  love
• 3:02
  that
• 3:02
  and
• 3:02
  I
• 3:02
  think
• 3:02
  it's
• 3:02
  just
• 3:03
  the
• 3:03
  best
• 3:03
  way
• 3:03
  to
• 3:04
  learn.
• 3:04
  It's
• 3:04
  a
• 3:04
  bit
• 3:04
  like
• 3:05
  people
• 3:05
  say
• 3:05
  to
• 3:05
  me,
• 3:06
  oh,
• 3:06
  what
• 3:06
  did
• 3:06
  you
• 3:06
  do
• 3:06
  before?
• 3:07
  Like
• 3:07
  some
• 3:07
  sort
• 3:07
  of
• 3:08
  marketing.
• 3:08
  I'm
• 3:08
  like,
• 3:08
  Nope,
• 3:09
  nothing
• 3:09
  to
• 3:09
  do
• 3:09
  with
• 3:09
  this.
• 3:10
  Everything
• 3:11
  I've
• 3:11
  learned
• 3:11
  is
• 3:12
  through
• 3:12
  actually
• 3:13
  doing
• 3:13
  it
• 3:13
  and
• 3:13
  applying
• 3:14
  it
• 3:14
  to
• 3:14
  my
• 3:14
  own
• 3:14
  business,
• 3:15
  and
• 3:15
  I
• 3:15
  think
• 3:15
  that's
• 3:16
  such
• 3:16
  a
• 3:16
  powerful
• 3:17
  thing.
• 3:17
  I.
• 3:18
  Yeah,
• 3:18
  that's
• 3:19
  true.
• 3:19
  You
• 3:19
  learn
• 3:20
  through
• 3:20
  what
• 3:20
  hosts
• 3:20
  want
• 3:21
  and
• 3:21
  they
• 3:21
  tell
• 3:21
  you.
• 3:22
  So
• 3:22
  from
• 3:23
  that
• 3:23
  time
• 3:23
  as
• 3:23
  well
• 3:23
  as
• 3:23
  the
• 3:23
  one
• 3:24
  sheet,
• 3:24
  it
• 3:24
  would
• 3:24
  be,
• 3:25
  Hmm,
• 3:26
  no,
• 3:26
  these
• 3:26
  topics
• 3:27
  are
• 3:27
  really
• 3:27
  generic.
• 3:28
  We
• 3:28
  need
• 3:29
  specific
• 3:30
  things
• 3:30
  that
• 3:30
  they
• 3:31
  can
• 3:31
  talk
• 3:31
  about
• 3:32
  and,
• 3:32
  you
• 3:32
  know,
• 3:32
  and
• 3:32
  you
• 3:32
  learn
• 3:33
  to
• 3:33
  refine
• 3:33
  then
• 3:34
  what
• 3:34
  you
• 3:34
  offer
• 3:34
  and
• 3:35
  what
• 3:35
  you
• 3:35
  put
• 3:35
  together.
• 3:36
  And
• 3:37
  even
• 3:37
  down
• 3:38
  to
• 3:38
  making
• 3:38
  sure
• 3:39
  that
• 3:39
  our
• 3:39
  clients
• 3:40
  are
• 3:40
  prepared
• 3:40
  to
• 3:41
  be
• 3:41
  a
• 3:41
  guest
• 3:41
  on
• 3:41
  podcast,
• 3:42
  how
• 3:42
  can
• 3:42
  they
• 3:42
  make
• 3:43
  the
• 3:43
  most
• 3:43
  of
• 3:43
  the
• 3:43
  opportunity?
• 3:44
  That's
• 3:44
  a
• 3:44
  huge
• 3:45
  one
• 3:45
  too.
• 3:46
  Yeah,
• 3:46
  totally.
• 3:47
  And
• 3:47
  leading
• 3:48
  me
• 3:48
  into
• 3:48
  the
• 3:48
  next
• 3:49
  question,
• 3:49
  what
• 3:49
  do
• 3:50
  we
• 3:50
  need
• 3:50
  to
• 3:50
  do
• 3:50
  prior
• 3:51
  to
• 3:51
  even
• 3:52
  thinking
• 3:52
  about
• 3:53
  using
• 3:53
  this
• 3:53
  as
• 3:53
  a
• 3:53
  strategy?
• 3:55
  So
• 3:55
  the
• 3:55
  first
• 3:56
  thing
• 3:56
  that
• 3:56
  you
• 3:56
  want
• 3:56
  to
• 3:56
  do
• 3:57
  is
• 3:57
  audit
• 3:58
  your
• 3:58
  online
• 3:59
  presence.
• 3:59
  Because
• 4:00
  when
• 4:01
  you
• 4:01
  picture
• 4:01
  podcast
• 4:02
  host.
• 4:03
  If
• 4:03
  they're
• 4:04
  considering
• 4:04
  having
• 4:05
  you
• 4:05
  as
• 4:05
  a
• 4:05
  guest,
• 4:06
  they're
• 4:06
  gonna
• 4:06
  look
• 4:06
  you
• 4:06
  up
• 4:07
  on
• 4:07
  Google
• 4:08
  or
• 4:09
  you
• 4:09
  know,
• 4:09
  if
• 4:09
  you've
• 4:10
  provided
• 4:10
  a
• 4:10
  one
• 4:10
  sheet,
• 4:11
  they're
• 4:11
  gonna
• 4:11
  click
• 4:11
  those
• 4:12
  links
• 4:12
  to
• 4:12
  your
• 4:12
  social
• 4:13
  media.
• 4:13
  So
• 4:14
  you
• 4:14
  want
• 4:14
  them
• 4:15
  to
• 4:15
  be
• 4:15
  sure
• 4:15
  that
• 4:16
  when
• 4:16
  they
• 4:16
  click
• 4:16
  through,
• 4:17
  firstly,
• 4:18
  it's
• 4:18
  really
• 4:18
  apparent
• 4:19
  that
• 4:19
  you
• 4:19
  are
• 4:19
  who
• 4:20
  you
• 4:20
  say
• 4:20
  you
• 4:20
  are.
• 4:20
  So
• 4:21
  nice.
• 4:21
  Clear
• 4:21
  profile
• 4:22
  photo
• 4:23
  so
• 4:23
  that
• 4:24
  there's
• 4:24
  no
• 4:24
  confusion.
• 4:25
  Maybe
• 4:26
  you've
• 4:26
  had
• 4:26
  a
• 4:26
  prior
• 4:27
  business
• 4:27
  or
• 4:28
  something
• 4:29
  that
• 4:29
  isn't
• 4:30
  relevant
• 4:30
  anymore.
• 4:31
  It
• 4:31
  might
• 4:31
  add
• 4:31
  confusion.
• 4:32
  If
• 4:32
  you've
• 4:32
  said
• 4:32
  you
• 4:32
  are
• 4:33
  a
• 4:33
  coach,
• 4:34
  but
• 4:34
  you've
• 4:34
  got
• 4:34
  an
• 4:35
  old
• 4:35
  business
• 4:35
  up
• 4:35
  there,
• 4:36
  they
• 4:36
  might
• 4:36
  think,
• 4:36
  is
• 4:36
  this
• 4:36
  the
• 4:36
  right
• 4:37
  Joanna?
• 4:38
  I'm
• 4:38
  not
• 4:38
  sure.
• 4:38
  And
• 4:38
  you
• 4:39
  don't
• 4:39
  want
• 4:39
  to
• 4:39
  create
• 4:40
  any
• 4:40
  doubt
• 4:40
  in
• 4:40
  their
• 4:41
  mind
• 4:41
  because
• 4:42
  they
• 4:42
  don't
• 4:42
  know
• 4:42
  you
• 4:42
  and
• 4:42
  is
• 4:43
  that
• 4:43
  trust
• 4:43
  is
• 4:44
  really
• 4:44
  important
• 4:44
  at
• 4:44
  this
• 4:45
  stage.
• 4:45
  So
• 4:46
  I
• 4:46
  would
• 4:46
  go
• 4:46
  through
• 4:46
  audit
• 4:47
  that
• 4:47
  first,
• 4:48
  and
• 4:48
  also
• 4:49
  a
• 4:49
  lot
• 4:49
  of
• 4:49
  hosts
• 4:49
  are
• 4:49
  gonna
• 4:50
  want
• 4:50
  to
• 4:50
  connect
• 4:50
  with
• 4:50
  you
• 4:50
  on
• 4:51
  social
• 4:51
  media.
• 4:51
  So.
• 4:52
  Are
• 4:52
  you
• 4:52
  happy
• 4:53
  with
• 4:53
  your
• 4:53
  social
• 4:53
  media
• 4:54
  accounts?
• 4:54
  I
• 4:54
  mean,
• 4:54
  you
• 4:54
  don't
• 4:55
  have
• 4:55
  to,
• 4:56
  but
• 4:56
  if
• 4:56
  they're
• 4:56
  going
• 4:56
  to
• 4:56
  share
• 4:57
  your
• 4:57
  episode,
• 4:58
  you
• 4:58
  know,
• 4:59
  LinkedIn
• 4:59
  for
• 5:00
  example,
• 5:01
  just
• 5:01
  make
• 5:01
  sure
• 5:01
  that
• 5:01
  it's
• 5:02
  something
• 5:02
  that
• 5:02
  represents
• 5:03
  you.
• 5:03
  There's
• 5:03
  any
• 5:04
  posts
• 5:04
  that
• 5:04
  you
• 5:05
  think,
• 5:05
  not
• 5:05
  so
• 5:06
  much.
• 5:06
  You
• 5:06
  can
• 5:06
  always
• 5:07
  take
• 5:07
  them
• 5:07
  down
• 5:07
  ahead
• 5:07
  of
• 5:07
  time.
• 5:08
  So
• 5:08
  that
• 5:08
  would
• 5:08
  be
• 5:09
  my
• 5:09
  first
• 5:10
  tip.
• 5:11
  Yes,
• 5:11
  I
• 5:12
  love
• 5:12
  it.
• 5:12
  I'm
• 5:12
  wondering
• 5:13
  whether
• 5:13
  to
• 5:13
  jump
• 5:13
  straight
• 5:14
  to
• 5:14
  how
• 5:14
  do
• 5:14
  you
• 5:15
  know
• 5:15
  what
• 5:15
  podcast
• 5:16
  to
• 5:16
  pitch
• 5:16
  to?
• 5:16
  But
• 5:17
  I'm
• 5:17
  also
• 5:18
  feeling
• 5:18
  like
• 5:18
  there's
• 5:18
  that
• 5:19
  part
• 5:19
  in
• 5:19
  the
• 5:19
  way
• 5:20
  of
• 5:20
  people
• 5:20
  thinking,
• 5:22
  who
• 5:22
  am
• 5:22
  I
• 5:22
  to
• 5:23
  pitch
• 5:23
  on
• 5:23
  a
• 5:24
  podcast?
• 5:25
  So
• 5:25
  shall
• 5:26
  we
• 5:26
  deal
• 5:26
  with
• 5:26
  that
• 5:26
  one
• 5:27
  next?
• 5:27
  Prior
• 5:28
  to
• 5:28
  the
• 5:28
  pitching,
• 5:29
  all
• 5:29
  the
• 5:29
  thoughts
• 5:30
  and
• 5:30
  feelings
• 5:31
  that
• 5:31
  may
• 5:31
  come
• 5:31
  up
• 5:31
  for
• 5:32
  you.
• 5:32
  Yes,
• 5:33
  yes.
• 5:34
  It
• 5:34
  can
• 5:34
  feel
• 5:35
  really
• 5:35
  nerve
• 5:35
  wracking
• 5:36
  I
• 5:36
  used
• 5:37
  to
• 5:37
  think
• 5:37
  of
• 5:37
  it
• 5:38
  as
• 5:39
  public
• 5:39
  speaking
• 5:40
  and
• 5:40
  that
• 5:40
  wasn't
• 5:40
  something
• 5:41
  I
• 5:41
  was
• 5:41
  comfortable
• 5:42
  with.
• 5:42
  So
• 5:42
  I
• 5:42
  can
• 5:43
  go
• 5:43
  back
• 5:43
  and
• 5:43
  think,
• 5:44
  well,
• 5:44
  I
• 5:44
  don't
• 5:44
  think
• 5:45
  I
• 5:45
  wanna
• 5:45
  be
• 5:45
  on
• 5:45
  a
• 5:45
  podcast.
• 5:46
  But
• 5:47
  actually
• 5:47
  it's
• 5:48
  helpful
• 5:48
  to
• 5:48
  reframe
• 5:49
  that
• 5:49
  thought
• 5:49
  to,
• 5:50
  it's
• 5:50
  a
• 5:50
  one-on-one
• 5:51
  conversation.
• 5:52
  And
• 5:52
  if
• 5:52
  you're
• 5:52
  a
• 5:53
  coach,
• 5:53
  you
• 5:53
  do
• 5:53
  that
• 5:53
  with
• 5:54
  your
• 5:54
  clients
• 5:54
  anyway.
• 5:55
  You're
• 5:55
  having
• 5:56
  these
• 5:56
  one-on-one
• 5:56
  conversations,
• 5:57
  so
• 5:57
  you're
• 5:57
  just
• 5:58
  gonna
• 5:58
  have
• 5:58
  that
• 5:58
  one-on-one
• 5:59
  conversation
• 6:00
  and
• 6:00
  shut
• 6:00
  out
• 6:01
  whoever
• 6:01
  else
• 6:02
  you
• 6:02
  might
• 6:02
  listen
• 6:03
  to
• 6:03
  it
• 6:03
  down
• 6:03
  the
• 6:03
  line
• 6:04
  when
• 6:04
  it's
• 6:04
  put
• 6:04
  out
• 6:05
  there.
• 6:05
  That
• 6:05
  can
• 6:05
  be
• 6:06
  a
• 6:06
  really
• 6:06
  helpful
• 6:06
  way
• 6:07
  to
• 6:07
  deal
• 6:08
  with
• 6:08
  those
• 6:08
  nerves.
• 6:09
  In
• 6:10
  terms
• 6:10
  of
• 6:10
  thinking
• 6:11
  that
• 6:11
  maybe,
• 6:12
  you
• 6:12
  know,
• 6:12
  who's
• 6:12
  gonna
• 6:12
  want
• 6:13
  to
• 6:13
  hear
• 6:13
  me
• 6:13
  on
• 6:13
  the
• 6:14
  podcast?
• 6:15
  Well.
• 6:16
  You
• 6:16
  are
• 6:16
  an
• 6:17
  expert
• 6:17
  in
• 6:17
  what
• 6:17
  you
• 6:17
  do
• 6:18
  firstly.
• 6:18
  You
• 6:19
  are
• 6:19
  coaching
• 6:20
  people,
• 6:20
  you
• 6:20
  are
• 6:20
  running
• 6:21
  a
• 6:21
  business,
• 6:21
  so
• 6:21
  you
• 6:22
  do
• 6:22
  have
• 6:22
  things
• 6:22
  to
• 6:23
  offer.
• 6:23
  Those
• 6:23
  things
• 6:24
  that
• 6:24
  you
• 6:24
  are,
• 6:25
  you're
• 6:25
  coaching
• 6:25
  your
• 6:25
  clients,
• 6:26
  they're
• 6:27
  useful
• 6:27
  for
• 6:27
  other
• 6:28
  people
• 6:28
  to
• 6:28
  hear.
• 6:29
  It
• 6:29
  can
• 6:29
  be
• 6:29
  really
• 6:29
  helpful
• 6:29
  to
• 6:30
  think
• 6:30
  of
• 6:31
  being
• 6:31
  a
• 6:31
  voice,
• 6:32
  not
• 6:32
  the
• 6:32
  voice,
• 6:33
  but
• 6:33
  a
• 6:33
  voice
• 6:33
  contributing
• 6:34
  to
• 6:34
  the
• 6:35
  conversation.
• 6:35
  So
• 6:35
  you
• 6:35
  don't
• 6:36
  have
• 6:36
  to
• 6:36
  be
• 6:36
  like
• 6:37
  the
• 6:38
  coach,
• 6:39
  but
• 6:39
  you
• 6:40
  are
• 6:40
  allowed
• 6:40
  to
• 6:40
  have
• 6:41
  a
• 6:41
  voice
• 6:41
  and
• 6:42
  represent
• 6:43
  what
• 6:43
  you
• 6:43
  do
• 6:43
  and
• 6:43
  add
• 6:43
  to
• 6:44
  the
• 6:44
  conversation.
• 6:45
  I'm
• 6:45
  sure
• 6:45
  you
• 6:45
  can
• 6:46
  add
• 6:46
  value.
• 6:46
  So
• 6:47
  that
• 6:47
  can
• 6:47
  be
• 6:47
  a
• 6:47
  helpful
• 6:48
  way
• 6:49
  of
• 6:49
  framing
• 6:49
  it.
• 6:50
  Yes
• 6:51
  and
• 6:52
  tell
• 6:52
  me
• 6:52
  more
• 6:52
  about
• 6:53
  the
• 6:53
  benefits
• 6:54
  of
• 6:55
  taking
• 6:56
  this
• 6:56
  step.
• 6:58
  There
• 6:58
  are
• 6:58
  so
• 6:58
  many
• 6:58
  benefits.
• 6:59
  We
• 6:59
  don't
• 7:00
  always
• 7:00
  realize
• 7:01
  it.
• 7:01
  At
• 7:01
  the
• 7:01
  beginning
• 7:02
  when
• 7:02
  I
• 7:02
  started
• 7:03
  pitching,
• 7:03
  I
• 7:04
  didn't
• 7:04
  realize
• 7:04
  for
• 7:05
  my
• 7:05
  clients,
• 7:05
  I,
• 7:06
  we
• 7:06
  can
• 7:07
  think
• 7:07
  of
• 7:07
  it
• 7:07
  as
• 7:07
  more
• 7:07
  in
• 7:08
  the
• 7:08
  lines
• 7:08
  of
• 7:08
  traditional
• 7:09
  media
• 7:09
  where
• 7:10
  you
• 7:10
  get
• 7:10
  your
• 7:10
  article
• 7:11
  in
• 7:11
  the
• 7:11
  paper
• 7:11
  and
• 7:11
  you
• 7:11
  reach
• 7:12
  as
• 7:12
  many
• 7:12
  people
• 7:12
  as
• 7:12
  possible,
• 7:13
  but
• 7:13
  actually
• 7:15
  through
• 7:15
  the
• 7:15
  strategy
• 7:15
  of
• 7:16
  being
• 7:16
  a
• 7:16
  guest,
• 7:16
  there
• 7:16
  are
• 7:17
  lots
• 7:17
  more
• 7:17
  benefits.
• 7:18
  So
• 7:19
  yes,
• 7:19
  you
• 7:19
  get
• 7:20
  to
• 7:20
  get
• 7:20
  in
• 7:20
  front
• 7:21
  of
• 7:21
  your
• 7:21
  ideal
• 7:22
  audience,
• 7:23
  but
• 7:23
  podcasts
• 7:24
  are
• 7:24
  niche.
• 7:25
  There's
• 7:25
  a
• 7:25
  lot
• 7:25
  of
• 7:25
  niche
• 7:26
  shows
• 7:26
  out
• 7:26
  there,
• 7:27
  so
• 7:28
  you
• 7:28
  don't
• 7:29
  need
• 7:29
  to
• 7:29
  be
• 7:29
  on
• 7:30
  Joe
• 7:30
  Rogan,
• 7:31
  Oprah,
• 7:32
  Steven
• 7:32
  Bartlett's,
• 7:33
  diary
• 7:33
  of
• 7:33
  a
• 7:33
  CEO
• 7:34
  to
• 7:34
  impact
• 7:35
  your
• 7:35
  business.
• 7:36
  One
• 7:36
  of
• 7:36
  our
• 7:36
  clients
• 7:37
  always
• 7:37
  talks
• 7:37
  about.
• 7:38
  Is
• 7:38
  it
• 7:39
  fame
• 7:39
  you
• 7:39
  want
• 7:39
  or
• 7:40
  fortune?
• 7:40
  So
• 7:40
  if
• 7:41
  this
• 7:41
  is
• 7:41
  a
• 7:41
  great
• 7:41
  strategy
• 7:42
  to
• 7:42
  be
• 7:42
  building
• 7:43
  your
• 7:43
  business,
• 7:43
  so
• 7:44
  you
• 7:44
  look
• 7:45
  for
• 7:45
  aligned
• 7:45
  shows.
• 7:46
  So
• 7:46
  say
• 7:46
  we
• 7:46
  even
• 7:47
  get
• 7:47
  in
• 7:47
  front
• 7:47
  of
• 7:48
  a
• 7:48
  hundred
• 7:48
  people,
• 7:49
  but
• 7:49
  they
• 7:49
  are
• 7:50
  interested
• 7:51
  in
• 7:51
  what
• 7:51
  you
• 7:51
  have
• 7:51
  to
• 7:51
  say.
• 7:52
  They
• 7:53
  are
• 7:53
  potentially
• 7:54
  your
• 7:54
  ideal
• 7:54
  clients.
• 7:55
  That
• 7:55
  can
• 7:56
  be
• 7:56
  really
• 7:56
  valuable
• 7:56
  in
• 7:57
  itself,
• 7:58
  so
• 7:59
  it
• 7:59
  can
• 7:59
  bring
• 7:59
  you
• 7:59
  leads
• 8:00
  into
• 8:00
  your
• 8:00
  business.
• 8:01
  That's,
• 8:01
  that's
• 8:01
  a,
• 8:02
  a
• 8:02
  benefit.
• 8:03
  You
• 8:03
  get
• 8:03
  to
• 8:03
  network
• 8:04
  with
• 8:04
  hosts
• 8:05
  and
• 8:05
  sometimes
• 8:06
  the
• 8:06
  hosts,
• 8:07
  they
• 8:07
  can
• 8:07
  be
• 8:07
  your
• 8:07
  ideal
• 8:08
  client.
• 8:09
  Or
• 8:10
  you
• 8:10
  can
• 8:11
  collaborate
• 8:11
  with
• 8:11
  them
• 8:12
  further.
• 8:12
  We
• 8:12
  see
• 8:12
  this
• 8:13
  all
• 8:13
  the
• 8:13
  time.
• 8:14
  Um,
• 8:14
  with
• 8:15
  the
• 8:15
  clients
• 8:15
  that
• 8:15
  we
• 8:15
  book.
• 8:16
  I
• 8:16
  had
• 8:16
  a
• 8:16
  client
• 8:17
  and
• 8:17
  she
• 8:18
  did
• 8:18
  a
• 8:18
  podcast
• 8:19
  interview
• 8:20
  and
• 8:20
  then
• 8:20
  she
• 8:20
  said,
• 8:20
  oh,
• 8:20
  I'm
• 8:20
  going
• 8:21
  to
• 8:21
  go
• 8:21
  and
• 8:21
  speak
• 8:21
  to
• 8:22
  their
• 8:22
  membership
• 8:23
  and
• 8:24
  deliver
• 8:24
  a
• 8:24
  talk
• 8:24
  and
• 8:24
  I
• 8:24
  know
• 8:25
  they've
• 8:25
  gone
• 8:25
  on
• 8:25
  and
• 8:25
  done
• 8:25
  summits
• 8:26
  together
• 8:26
  and
• 8:26
  things
• 8:26
  like
• 8:27
  that.
• 8:27
  So
• 8:27
  it
• 8:27
  can
• 8:27
  be
• 8:28
  just
• 8:28
  a
• 8:28
  great
• 8:28
  way
• 8:29
  to
• 8:29
  find
• 8:30
  somebody
• 8:30
  to
• 8:30
  collaborate
• 8:31
  with.
• 8:31
  Tap
• 8:31
  into
• 8:32
  that
• 8:32
  audience.
• 8:33
  If
• 8:33
  you
• 8:34
  are
• 8:34
  looking
• 8:34
  for
• 8:34
  more
• 8:34
  speaking
• 8:35
  engagements,
• 8:36
  it
• 8:36
  can
• 8:36
  be
• 8:36
  a
• 8:36
  great
• 8:37
  way
• 8:37
  to
• 8:37
  show
• 8:37
  off
• 8:37
  your
• 8:37
  speaking
• 8:38
  skills.
• 8:39
  I
• 8:39
  know
• 8:39
  some
• 8:40
  of
• 8:40
  our
• 8:40
  clients,
• 8:40
  that's
• 8:41
  one
• 8:41
  of
• 8:41
  their
• 8:42
  aims.
• 8:43
  If
• 8:43
  you're
• 8:43
  new
• 8:43
  in
• 8:43
  your
• 8:44
  business
• 8:44
  and
• 8:45
  you
• 8:45
  are
• 8:46
  looking
• 8:46
  just
• 8:46
  to
• 8:47
  be
• 8:47
  more
• 8:47
  visible
• 8:48
  as
• 8:48
  well
• 8:49
  as
• 8:49
  being
• 8:50
  on
• 8:50
  the
• 8:50
  podcast
• 8:50
  is
• 8:51
  gonna
• 8:51
  help
• 8:51
  you
• 8:51
  get
• 8:52
  in
• 8:52
  front
• 8:52
  of
• 8:52
  the
• 8:52
  audience.
• 8:54
  Hosts
• 8:54
  often
• 8:54
  have,
• 8:55
  social
• 8:56
  media
• 8:56
  followings,
• 8:57
  they
• 8:57
  have
• 8:57
  newsletter
• 8:58
  lists,
• 8:58
  which
• 8:59
  might
• 8:59
  be
• 8:59
  much
• 9:00
  larger
• 9:00
  than
• 9:01
  the
• 9:01
  number
• 9:02
  of
• 9:02
  downloads
• 9:02
  that
• 9:02
  they
• 9:03
  have,
• 9:03
  for
• 9:03
  example,
• 9:04
  so
• 9:04
  you
• 9:04
  can
• 9:04
  reach
• 9:04
  this
• 9:05
  wider
• 9:05
  audience.
• 9:07
  In
• 9:07
  terms
• 9:07
  of
• 9:07
  the
• 9:07
  visibility,
• 9:09
  it
• 9:09
  gives
• 9:09
  you
• 9:10
  fresh
• 9:10
  content.
• 9:11
  So
• 9:11
  as
• 9:11
  well
• 9:11
  as
• 9:12
  the
• 9:12
  visibility
• 9:12
  with
• 9:12
  new
• 9:13
  audiences,
• 9:14
  you
• 9:14
  can
• 9:14
  help
• 9:14
  your
• 9:14
  visibility
• 9:15
  with
• 9:15
  your
• 9:15
  own
• 9:16
  audience.
• 9:16
  So
• 9:16
  sharing
• 9:17
  the
• 9:17
  content
• 9:18
  that
• 9:18
  you've
• 9:18
  been
• 9:18
  on.
• 9:19
  And
• 9:19
  it
• 9:19
  can
• 9:19
  take
• 9:19
  that
• 9:19
  headache
• 9:20
  away.
• 9:20
  You
• 9:20
  know,
• 9:20
  sometimes
• 9:21
  it's
• 9:21
  like,
• 9:21
  what
• 9:21
  am
• 9:22
  I
• 9:22
  gonna
• 9:22
  post?
• 9:22
  What
• 9:23
  can
• 9:23
  I
• 9:23
  say?
• 9:24
  And
• 9:24
  it
• 9:24
  might
• 9:24
  be
• 9:25
  that
• 9:25
  hosts
• 9:25
  ask
• 9:26
  you
• 9:26
  something,
• 9:27
  in
• 9:27
  a
• 9:27
  different
• 9:27
  way
• 9:27
  and
• 9:28
  that
• 9:28
  gets
• 9:28
  a
• 9:28
  different
• 9:29
  answer
• 9:29
  from
• 9:29
  you.
• 9:30
  It
• 9:30
  could
• 9:30
  be
• 9:30
  great
• 9:30
  posts
• 9:31
  for
• 9:31
  social,
• 9:31
  the
• 9:32
  media
• 9:32
  that
• 9:32
  you
• 9:32
  can
• 9:32
  share
• 9:33
  or
• 9:33
  blog
• 9:34
  posts.
• 9:35
  Something
• 9:35
  for
• 9:35
  your
• 9:35
  newsletter.
• 9:37
  And
• 9:38
  sEO
• 9:39
  benefits
• 9:40
  are
• 9:40
  huge
• 9:40
  for
• 9:40
  podcasts,
• 9:41
  so
• 9:41
  you
• 9:41
  are
• 9:41
  usually
• 9:42
  gonna
• 9:42
  get
• 9:42
  a
• 9:42
  link
• 9:43
  in
• 9:43
  the
• 9:43
  show
• 9:43
  notes
• 9:44
  or
• 9:44
  from
• 9:44
  the
• 9:44
  host's
• 9:45
  website.
• 9:46
  It's
• 9:46
  gonna
• 9:46
  point
• 9:46
  back
• 9:47
  to
• 9:47
  your
• 9:47
  website
• 9:48
  and
• 9:48
  that's
• 9:48
  gonna
• 9:48
  help
• 9:49
  raise
• 9:49
  you
• 9:49
  and
• 9:49
  they're
• 9:49
  gonna
• 9:49
  come
• 9:49
  up
• 9:50
  more
• 9:50
  in
• 9:50
  search.
• 9:51
  So
• 9:52
  I
• 9:52
  feel
• 9:52
  like
• 9:52
  I'm
• 9:52
  going
• 9:52
  on
• 9:52
  and
• 9:53
  on.
• 9:53
  There
• 9:53
  are
• 9:53
  so
• 9:53
  many
• 9:53
  benefits.
• 9:54
  Yeah.
• 9:55
  Yeah.
• 9:55
  I
• 9:55
  think
• 9:55
  you've
• 9:55
  listed
• 9:56
  all
• 9:56
  of
• 9:56
  the
• 9:56
  ones
• 9:56
  that
• 9:57
  I
• 9:57
  was
• 9:57
  keen
• 9:58
  on
• 9:58
  when
• 9:58
  I
• 9:59
  started
• 9:59
  this
• 9:59
  strategy
• 9:59
  in
• 10:00
  my
• 10:00
  own
• 10:00
  business.
• 10:00
  So,
• 10:01
  yes.
• 10:01
  Nailed
• 10:02
  it.
• 10:03
  And
• 10:03
  if
• 10:03
  someone's
• 10:04
  thinking,
• 10:05
  okay,
• 10:06
  you've
• 10:06
  convinced
• 10:06
  me,
• 10:07
  I
• 10:07
  would
• 10:07
  like
• 10:07
  try
• 10:08
  and
• 10:08
  start
• 10:08
  thinking
• 10:09
  about
• 10:09
  this.
• 10:10
  Where
• 10:10
  should
• 10:10
  they
• 10:10
  start?
• 10:11
  Yeah.
• 10:12
  So
• 10:12
  be
• 10:12
  clear
• 10:13
  on
• 10:13
  what
• 10:13
  your
• 10:14
  goals
• 10:14
  are.
• 10:14
  So
• 10:15
  what
• 10:15
  do
• 10:15
  you
• 10:15
  want
• 10:15
  podcasts
• 10:16
  to
• 10:16
  help
• 10:16
  you
• 10:16
  achieve?
• 10:17
  So
• 10:17
  we've
• 10:17
  talked
• 10:17
  about
• 10:17
  some
• 10:18
  of
• 10:18
  the
• 10:18
  benefits,
• 10:19
  but
• 10:19
  it's
• 10:19
  good
• 10:19
  for
• 10:19
  you
• 10:19
  to
• 10:20
  have
• 10:20
  that
• 10:20
  in
• 10:20
  mind
• 10:20
  before
• 10:21
  you
• 10:21
  start
• 10:21
  doing
• 10:22
  your
• 10:22
  research
• 10:22
  into
• 10:23
  which
• 10:23
  shows
• 10:23
  might
• 10:24
  be
• 10:24
  the
• 10:24
  right
• 10:24
  fit
• 10:24
  for
• 10:24
  you.
• 10:25
  Once
• 10:26
  you've
• 10:26
  thought
• 10:26
  through
• 10:26
  that,
• 10:26
  think
• 10:27
  through
• 10:27
  what
• 10:27
  it
• 10:27
  is
• 10:27
  that
• 10:27
  you
• 10:28
  could
• 10:28
  talk
• 10:28
  about.
• 10:29
  We
• 10:29
  do
• 10:30
  have
• 10:30
  some
• 10:30
  free
• 10:31
  tools,
• 10:31
  which
• 10:31
  I'll
• 10:32
  give
• 10:32
  you
• 10:32
  the
• 10:32
  link
• 10:32
  to
• 10:32
  a
• 10:32
  landing
• 10:33
  page
• 10:33
  that
• 10:33
  will
• 10:33
  help
• 10:34
  you
• 10:34
  with
• 10:34
  some
• 10:34
  questions
• 10:35
  that
• 10:35
  you
• 10:35
  can
• 10:35
  think
• 10:35
  through
• 10:36
  to
• 10:36
  come
• 10:37
  up
• 10:37
  with
• 10:37
  what
• 10:37
  topics
• 10:38
  and
• 10:38
  questions
• 10:39
  you
• 10:39
  could
• 10:39
  talk
• 10:39
  about
• 10:40
  on
• 10:40
  a
• 10:40
  podcast.
• 10:41
  'cause
• 10:41
  you
• 10:41
  want
• 10:42
  those
• 10:43
  to
• 10:43
  align
• 10:43
  with
• 10:43
  what
• 10:44
  your
• 10:44
  goals
• 10:44
  are,
• 10:44
  where
• 10:44
  you're
• 10:45
  pointing
• 10:45
  people.
• 10:46
  I
• 10:46
  would
• 10:47
  say
• 10:47
  do
• 10:48
  a
• 10:48
  little
• 10:48
  bit
• 10:48
  of
• 10:48
  that
• 10:49
  work
• 10:49
  first,
• 10:50
  and
• 10:50
  then
• 10:50
  you
• 10:50
  can
• 10:50
  start
• 10:51
  researching
• 10:52
  podcasts
• 10:53
  and
• 10:54
  come
• 10:54
  up
• 10:54
  with
• 10:54
  a
• 10:55
  really
• 10:55
  long
• 10:55
  list.
• 10:56
  So
• 10:56
  say
• 10:56
  your
• 10:57
  goal
• 10:57
  is,
• 10:57
  you
• 10:57
  think,
• 10:58
  I'm
• 10:58
  gonna
• 10:58
  try
• 10:58
  and
• 10:58
  get
• 10:58
  on
• 10:58
  10
• 10:59
  podcasts
• 10:59
  this
• 11:00
  year.
• 11:00
  I
• 11:00
  would
• 11:01
  suggest
• 11:01
  you
• 11:01
  come
• 11:01
  up
• 11:01
  with
• 11:02
  a
• 11:02
  list
• 11:02
  of
• 11:02
  about
• 11:03
  a
• 11:03
  hundred.
• 11:04
  I
• 11:04
  know
• 11:04
  that
• 11:05
  seems
• 11:05
  a
• 11:05
  lot,
• 11:05
  but
• 11:06
  hosts
• 11:06
  are
• 11:06
  often
• 11:07
  booked
• 11:07
  up
• 11:07
  or
• 11:08
  you
• 11:08
  don't
• 11:08
  know
• 11:09
  what
• 11:09
  their
• 11:09
  priorities
• 11:10
  are,
• 11:10
  what
• 11:10
  they're
• 11:10
  focusing
• 11:11
  on,
• 11:11
  what
• 11:11
  topics.
• 11:11
  So
• 11:11
  you
• 11:12
  have
• 11:12
  a
• 11:12
  nice
• 11:12
  long
• 11:12
  list
• 11:13
  at
• 11:13
  the
• 11:13
  beginning.
• 11:14
  Then
• 11:14
  you
• 11:14
  can
• 11:14
  just
• 11:15
  work
• 11:16
  through
• 11:16
  that.
• 11:17
  In
• 11:17
  terms
• 11:18
  of
• 11:18
  where
• 11:19
  you
• 11:19
  find
• 11:19
  them.
• 11:21
  There's,
• 11:21
  there's
• 11:22
  a
• 11:22
  lot
• 11:22
  of
• 11:22
  places
• 11:22
  to
• 11:22
  start.
• 11:23
  So
• 11:23
  you
• 11:24
  could
• 11:24
  start
• 11:24
  by
• 11:25
  thinking
• 11:25
  about
• 11:25
  your
• 11:25
  own
• 11:25
  network.
• 11:26
  Who
• 11:26
  do
• 11:26
  you
• 11:26
  know
• 11:27
  that
• 11:27
  might
• 11:27
  have
• 11:27
  a
• 11:27
  podcast?
• 11:29
  And
• 11:29
  if
• 11:29
  you
• 11:30
  are
• 11:30
  nervous,
• 11:31
  and
• 11:31
  this
• 11:31
  is
• 11:31
  completely
• 11:32
  new
• 11:32
  to,
• 11:32
  you've
• 11:32
  not
• 11:33
  done
• 11:33
  one
• 11:33
  before,
• 11:34
  you
• 11:34
  might
• 11:34
  want
• 11:35
  to
• 11:35
  not
• 11:35
  think
• 11:35
  through
• 11:36
  the
• 11:36
  strategy
• 11:36
  too
• 11:36
  much,
• 11:37
  but
• 11:37
  if
• 11:37
  you've
• 11:37
  got
• 11:38
  a
• 11:38
  friend
• 11:38
  who's
• 11:38
  got
• 11:38
  a
• 11:38
  podcast
• 11:39
  that
• 11:39
  might
• 11:39
  have
• 11:40
  you
• 11:40
  on
• 11:40
  or,
• 11:40
  there
• 11:40
  are
• 11:40
  lots
• 11:41
  of
• 11:41
  Facebook
• 11:41
  groups
• 11:42
  that
• 11:42
  advertise
• 11:42
  for
• 11:42
  guests.
• 11:43
  Find
• 11:43
  a
• 11:44
  guest,
• 11:44
  be
• 11:44
  a
• 11:44
  guest.
• 11:44
  You
• 11:45
  can
• 11:45
  use
• 11:45
  that
• 11:45
  hashtag,
• 11:46
  to
• 11:46
  have
• 11:47
  a
• 11:47
  look
• 11:47
  and
• 11:47
  see,
• 11:48
  but
• 11:48
  just
• 11:49
  get
• 11:49
  started.
• 11:49
  'cause
• 11:50
  once
• 11:50
  you've
• 11:50
  done
• 11:50
  a
• 11:50
  couple,
• 11:51
  you
• 11:51
  won't
• 11:51
  feel
• 11:51
  so
• 11:52
  nervous.
• 11:52
  And
• 11:52
  then
• 11:52
  you
• 11:52
  can
• 11:53
  really
• 11:53
  focus
• 11:54
  on
• 11:54
  the
• 11:54
  strategy
• 11:55
  of
• 11:55
  getting
• 11:55
  on
• 11:55
  the
• 11:56
  right
• 11:56
  shows.
• 11:57
  Once
• 11:57
  you
• 11:57
  know
• 11:58
  what
• 11:58
  you
• 11:58
  can
• 11:58
  talk
• 11:58
  about,
• 11:59
  so
• 11:59
  when
• 11:59
  you're
• 11:59
  looking,
• 12:00
  that
• 12:00
  can
• 12:01
  help
• 12:01
  you
• 12:01
  assess
• 12:02
  if
• 12:02
  a
• 12:02
  show
• 12:02
  is
• 12:02
  gonna
• 12:02
  be
• 12:02
  the
• 12:02
  right
• 12:03
  fit
• 12:03
  for
• 12:03
  you.
• 12:03
  So
• 12:04
  you
• 12:04
  can
• 12:04
  look
• 12:04
  on
• 12:04
  Apple.
• 12:06
  It
• 12:06
  depends
• 12:06
  who
• 12:06
  you
• 12:07
  help.
• 12:07
  So
• 12:07
  what
• 12:07
  are
• 12:07
  your
• 12:07
  clients
• 12:08
  listening
• 12:08
  to?
• 12:10
  So
• 12:10
  that's
• 12:11
  a
• 12:11
  good
• 12:11
  place
• 12:11
  to
• 12:11
  start.
• 12:12
  What
• 12:12
  could
• 12:12
  they
• 12:12
  be
• 12:12
  listening
• 12:13
  to
• 12:13
  or
• 12:13
  who
• 12:13
  else?
• 12:15
  Is
• 12:15
  talking
• 12:16
  to
• 12:16
  the
• 12:16
  people
• 12:16
  that
• 12:16
  you
• 12:16
  want
• 12:17
  to
• 12:17
  talk
• 12:17
  about.
• 12:17
  It's
• 12:17
  not
• 12:18
  always
• 12:18
  on
• 12:19
  the
• 12:19
  nose.
• 12:19
  Bang
• 12:20
  on.
• 12:20
  So
• 12:21
  say
• 12:22
  I
• 12:22
  say
• 12:22
  I
• 12:22
  want
• 12:22
  to
• 12:22
  talk
• 12:23
  about
• 12:23
  being
• 12:24
  a
• 12:24
  podcast
• 12:24
  guest.
• 12:25
  I
• 12:25
  don't
• 12:26
  necessarily
• 12:26
  have
• 12:27
  to
• 12:27
  pitch
• 12:28
  the
• 12:28
  podcast
• 12:28
  that
• 12:29
  just
• 12:29
  talk
• 12:29
  about
• 12:29
  podcasting.
• 12:30
  It
• 12:30
  might
• 12:31
  be
• 12:31
  that
• 12:32
  the
• 12:32
  people
• 12:32
  that
• 12:32
  I
• 12:32
  want
• 12:33
  to
• 12:33
  connect
• 12:33
  with
• 12:33
  might
• 12:34
  be
• 12:34
  listening
• 12:34
  to
• 12:34
  marketing
• 12:35
  podcasts
• 12:35
  more
• 12:35
  generally.
• 12:36
  They
• 12:36
  might
• 12:37
  be
• 12:37
  thinking,
• 12:37
  well,
• 12:37
  I
• 12:37
  want
• 12:37
  to
• 12:37
  grow
• 12:38
  my
• 12:38
  business,
• 12:38
  but
• 12:38
  maybe
• 12:39
  they've
• 12:39
  not
• 12:39
  heard
• 12:39
  of
• 12:40
  being
• 12:41
  a
• 12:41
  guest
• 12:41
  on
• 12:41
  podcasts
• 12:42
  as
• 12:42
  a
• 12:42
  strategy.
• 12:43
  I've
• 12:43
  worked
• 12:43
  with
• 12:43
  coaches
• 12:44
  and
• 12:45
  they've
• 12:45
  identified
• 12:46
  in
• 12:46
  the
• 12:46
  past,
• 12:47
  you
• 12:47
  know,
• 12:47
  my
• 12:47
  clients
• 12:48
  are
• 12:48
  quite
• 12:49
  high
• 12:49
  end.
• 12:50
  They're
• 12:50
  into
• 12:51
  yoga,
• 12:51
  they're
• 12:51
  into
• 12:52
  lifestyle.
• 12:53
  maybe
• 12:53
  an
• 12:53
  episode
• 12:54
  would
• 12:54
  fit
• 12:54
  with
• 12:54
  me
• 12:54
  on
• 12:55
  a
• 12:55
  show
• 12:55
  like
• 12:56
  that.
• 12:56
  So
• 12:57
  you
• 12:57
  can
• 12:57
  go
• 12:57
  a
• 12:57
  bit
• 12:57
  broader
• 12:58
  in
• 12:58
  your
• 12:58
  thinking
• 12:59
  when
• 12:59
  you're
• 12:59
  creating
• 12:59
  the
• 12:59
  list.
• 13:00
  Yeah.
• 13:01
  Love
• 13:01
  that
• 13:01
  idea.
• 13:02
  I
• 13:02
  think
• 13:03
  a
• 13:03
  thing
• 13:03
  my
• 13:03
  clients
• 13:04
  have
• 13:04
  said
• 13:04
  to
• 13:04
  me
• 13:04
  a
• 13:05
  lot
• 13:05
  when
• 13:05
  I've
• 13:05
  talked
• 13:05
  to
• 13:06
  them
• 13:06
  about
• 13:06
  this
• 13:06
  strategy
• 13:08
  is
• 13:09
  how
• 13:09
  do
• 13:09
  you
• 13:10
  even
• 13:10
  find
• 13:11
  smaller
• 13:12
  podcasts?
• 13:13
  'cause
• 13:13
  obviously
• 13:13
  we'll
• 13:13
  all
• 13:14
  know
• 13:14
  the
• 13:14
  diary
• 13:15
  of
• 13:15
  CEO
• 13:16
  or
• 13:16
  Mel
• 13:16
  Robbins
• 13:16
  or
• 13:17
  all
• 13:17
  these
• 13:17
  ones,
• 13:17
  and
• 13:17
  obviously
• 13:18
  they're
• 13:18
  probably
• 13:18
  not
• 13:19
  going
• 13:19
  to
• 13:19
  take
• 13:20
  us
• 13:20
  on
• 13:20
  their
• 13:20
  podcast.
• 13:21
  So
• 13:21
  how
• 13:22
  do
• 13:22
  you
• 13:22
  even
• 13:23
  find
• 13:24
  podcasts
• 13:24
  that
• 13:24
  are
• 13:25
  the
• 13:25
  sort
• 13:25
  of
• 13:26
  level
• 13:26
  that
• 13:27
  you
• 13:27
  personally
• 13:27
  are
• 13:28
  at?
• 13:28
  Hmm.
• 13:29
  So
• 13:29
  as
• 13:29
  I
• 13:29
  mentioned
• 13:30
  there,
• 13:30
  there
• 13:30
  are
• 13:30
  other
• 13:30
  Facebook
• 13:31
  groups,
• 13:31
  but
• 13:31
  they
• 13:32
  can
• 13:32
  get
• 13:32
  a
• 13:32
  bit
• 13:32
  overwhelming.
• 13:33
  You
• 13:34
  can
• 13:34
  think
• 13:34
  about
• 13:35
  somebody
• 13:35
  who's
• 13:36
  in
• 13:36
  your
• 13:36
  niche
• 13:37
  that
• 13:37
  you
• 13:37
  might
• 13:37
  know
• 13:38
  or
• 13:38
  somebody
• 13:38
  who's
• 13:38
  talking
• 13:39
  to
• 13:39
  the
• 13:40
  people
• 13:40
  that
• 13:41
  you
• 13:41
  would
• 13:41
  like
• 13:41
  to
• 13:41
  talk
• 13:42
  to,
• 13:42
  they
• 13:42
  would
• 13:42
  be
• 13:42
  your
• 13:42
  ideal
• 13:43
  clients.
• 13:43
  So
• 13:43
  again,
• 13:44
  as
• 13:44
  we
• 13:44
  talked
• 13:44
  about,
• 13:45
  it
• 13:45
  might
• 13:45
  not
• 13:45
  necessarily
• 13:46
  be
• 13:46
  in
• 13:47
  the
• 13:47
  same
• 13:47
  industry
• 13:48
  directly,
• 13:49
  but
• 13:49
  you
• 13:49
  can
• 13:49
  Google
• 13:50
  that
• 13:50
  person
• 13:51
  with
• 13:51
  the
• 13:51
  name
• 13:51
  podcasts
• 13:52
  and
• 13:53
  see
• 13:53
  what
• 13:53
  comes
• 13:54
  up
• 13:54
  because
• 13:54
  that
• 13:55
  can
• 13:55
  be
• 13:55
  a
• 13:55
  good
• 13:55
  way
• 13:55
  to
• 13:55
  start
• 13:56
  making
• 13:56
  a
• 13:56
  long
• 13:56
  list.
• 13:57
  That
• 13:57
  it
• 13:57
  will
• 13:58
  often
• 13:58
  show
• 13:58
  up
• 13:59
  what
• 13:59
  they've
• 13:59
  been
• 13:59
  on.
• 14:00
  And
• 14:00
  from
• 14:00
  there
• 14:01
  you
• 14:01
  can
• 14:01
  start
• 14:01
  to
• 14:02
  delve
• 14:02
  into
• 14:02
  those
• 14:02
  podcasts
• 14:03
  a
• 14:03
  bit
• 14:03
  more.
• 14:04
  There's
• 14:04
  a
• 14:05
  great
• 14:05
  search
• 14:05
  engine
• 14:06
  called
• 14:06
  Listen
• 14:07
  Notes.
• 14:07
  So
• 14:08
  they
• 14:08
  have
• 14:08
  a
• 14:08
  free
• 14:08
  subscription
• 14:09
  you
• 14:09
  can
• 14:10
  search
• 14:10
  on
• 14:10
  there.
• 14:11
  So
• 14:11
  you
• 14:11
  could
• 14:12
  search
• 14:12
  for
• 14:12
  the
• 14:12
  name
• 14:12
  of
• 14:12
  the
• 14:12
  person,
• 14:13
  you
• 14:13
  could
• 14:13
  search
• 14:13
  for
• 14:13
  the
• 14:13
  topic
• 14:14
  that
• 14:14
  you
• 14:14
  want
• 14:14
  to
• 14:14
  talk
• 14:14
  about.
• 14:15
  You
• 14:15
  could
• 14:16
  search,
• 14:16
  you
• 14:16
  know,
• 14:16
  coaching
• 14:17
  podcasts,
• 14:18
  all.
• 14:19
  But
• 14:20
  so
• 14:20
  wide,
• 14:20
  what
• 14:21
  you
• 14:21
  can
• 14:21
  do
• 14:21
  there.
• 14:22
  So
• 14:22
  they're
• 14:22
  good
• 14:22
  places
• 14:23
  to
• 14:23
  start.
• 14:24
  Google,
• 14:25
  roundup
• 14:26
  lists
• 14:26
  as
• 14:26
  well.
• 14:27
  I'm
• 14:27
  just
• 14:27
  gonna
• 14:27
  use
• 14:27
  coaching.
• 14:28
  It
• 14:28
  could
• 14:28
  be
• 14:28
  a
• 14:28
  different
• 14:29
  industry,
• 14:29
  but
• 14:29
  you
• 14:29
  know,
• 14:30
  best
• 14:30
  coaching
• 14:30
  podcast,
• 14:31
  best
• 14:31
  Dental
• 14:32
  Podcasts,
• 14:32
  and
• 14:33
  see
• 14:33
  if
• 14:33
  you
• 14:34
  can
• 14:34
  get
• 14:34
  a
• 14:34
  roundup
• 14:35
  list
• 14:35
  off
• 14:35
  that.
• 14:36
  There's
• 14:36
  also
• 14:36
  a
• 14:36
  website
• 14:37
  called
• 14:37
  Owl
• 14:37
  Tail,
• 14:38
  so
• 14:39
  o
• 14:39
  wl
• 14:40
  like
• 14:40
  the
• 14:40
  Owl,
• 14:40
  and
• 14:41
  then
• 14:41
  tail,
• 14:41
  TAIL,
• 14:43
  and
• 14:43
  you
• 14:43
  can
• 14:44
  search
• 14:44
  that
• 14:45
  for
• 14:45
  podcasts
• 14:45
  as
• 14:45
  well.
• 14:46
  If
• 14:47
  you
• 14:47
  know
• 14:47
  somebody
• 14:48
  in
• 14:49
  the
• 14:49
  industry
• 14:49
  who
• 14:49
  might
• 14:50
  have
• 14:50
  been
• 14:50
  on
• 14:50
  some
• 14:50
  shows,
• 14:51
  and
• 14:51
  you
• 14:51
  shouldn't
• 14:52
  always
• 14:52
  assume
• 14:52
  that
• 14:52
  just
• 14:53
  because
• 14:53
  maybe
• 14:54
  they've
• 14:54
  got
• 14:54
  quite
• 14:54
  a
• 14:54
  big
• 14:54
  platform
• 14:55
  this
• 14:55
  person,
• 14:56
  I'd
• 14:56
  still
• 14:56
  look
• 14:56
  them
• 14:56
  up
• 14:57
  because
• 14:57
  a
• 14:57
  lot
• 14:58
  of
• 14:58
  entrepreneurs
• 14:59
  make
• 15:00
  podcast
• 15:00
  guesting
• 15:00
  part
• 15:01
  of
• 15:01
  their
• 15:01
  strategy.
• 15:01
  So
• 15:02
  you'll
• 15:02
  find
• 15:03
  a
• 15:03
  lot
• 15:03
  of
• 15:03
  them.
• 15:03
  They
• 15:03
  won't
• 15:03
  just
• 15:04
  be
• 15:04
  on
• 15:04
  diary
• 15:04
  of
• 15:04
  a
• 15:04
  CEO,
• 15:05
  they
• 15:05
  might
• 15:05
  be
• 15:05
  on
• 15:05
  diary
• 15:06
  of
• 15:06
  a
• 15:06
  CEO,
• 15:06
  but
• 15:06
  they
• 15:06
  might
• 15:07
  do
• 15:07
  the
• 15:07
  small
• 15:07
  podcast
• 15:08
  too.
• 15:08
  John
• 15:09
  Lee
• 15:09
  Dumas
• 15:09
  talks
• 15:10
  about,
• 15:10
  oh,
• 15:10
  I
• 15:11
  can't
• 15:11
  remember
• 15:11
  how
• 15:11
  many
• 15:12
  podcasts
• 15:12
  he's
• 15:12
  been
• 15:12
  on,
• 15:12
  but
• 15:12
  he
• 15:13
  made
• 15:13
  it
• 15:13
  such
• 15:13
  a
• 15:13
  part
• 15:13
  of
• 15:14
  his
• 15:14
  strategy.
• 15:15
  Denise
• 15:16
  Duffield
• 15:16
  Thomas
• 15:16
  has
• 15:17
  been
• 15:17
  on
• 15:17
  an
• 15:17
  awful
• 15:17
  lot
• 15:17
  of
• 15:18
  podcasts
• 15:18
  again.
• 15:20
  Small
• 15:20
  to
• 15:20
  large
• 15:21
  so
• 15:22
  you
• 15:22
  can
• 15:22
  still
• 15:22
  get
• 15:22
  some
• 15:23
  ideas.
• 15:24
  Yeah.
• 15:24
  Love
• 15:24
  it.
• 15:25
  Actually,
• 15:25
  somebody
• 15:25
  pitched
• 15:26
  me
• 15:26
  the
• 15:26
  other
• 15:26
  day
• 15:27
  that
• 15:27
  has
• 15:27
  been
• 15:27
  a
• 15:27
  guest
• 15:28
  on
• 15:28
  Amy
• 15:28
  Porterfield's
• 15:29
  podcast
• 15:30
  and
• 15:30
  I
• 15:30
  was
• 15:30
  like,
• 15:30
  oh
• 15:30
  my
• 15:30
  gosh,
• 15:31
  she's
• 15:31
  been
• 15:31
  on
• 15:31
  Amy
• 15:32
  Porterfield's
• 15:32
  podcast?
• 15:33
  Yes,
• 15:33
  it
• 15:33
  is
• 15:33
  a
• 15:33
  good
• 15:34
  demonstration
• 15:34
  if
• 15:34
  it's
• 15:35
  part
• 15:35
  of
• 15:35
  the
• 15:35
  strategy.
• 15:37
  It's
• 15:37
  that
• 15:37
  thing
• 15:37
  about,
• 15:38
  it's
• 15:38
  a
• 15:38
  lot
• 15:39
  of
• 15:39
  entrepreneurs,
• 15:40
  coaches,
• 15:40
  authors
• 15:41
  realize
• 15:41
  the
• 15:41
  value
• 15:42
  of
• 15:43
  giving
• 15:43
  half
• 15:43
  an
• 15:43
  hour
• 15:44
  to
• 15:44
  an
• 15:44
  hour
• 15:44
  of
• 15:44
  their
• 15:44
  time
• 15:45
  to
• 15:45
  talk
• 15:46
  to
• 15:46
  a,
• 15:46
  in
• 15:46
  a
• 15:46
  really
• 15:46
  aligned
• 15:47
  audience,
• 15:47
  be
• 15:47
  that,
• 15:47
  you
• 15:48
  know,
• 15:48
  sort
• 15:48
  of
• 15:48
  a
• 15:48
  hundred
• 15:48
  people
• 15:49
  to
• 15:49
  a
• 15:49
  thousand
• 15:49
  people
• 15:50
  or
• 15:50
  beyond
• 15:50
  it's
• 15:51
  ways
• 15:51
  they
• 15:51
  bring
• 15:52
  in
• 15:52
  leads
• 15:53
  and,
• 15:53
  because
• 15:53
  I
• 15:54
  think.
• 15:55
  There's
• 15:55
  that
• 15:56
  something
• 15:56
  we
• 15:56
  didn't
• 15:56
  talk
• 15:56
  about
• 15:57
  is
• 15:57
  it's
• 15:57
  such,
• 15:57
  an
• 15:57
  intimate
• 15:58
  medium
• 15:58
  where
• 15:59
  someone
• 15:59
  has
• 15:59
  you
• 16:00
  in
• 16:00
  their
• 16:00
  ears
• 16:00
  or
• 16:00
  they're
• 16:01
  driving
• 16:01
  along
• 16:01
  and
• 16:01
  they're
• 16:01
  listening
• 16:02
  to
• 16:02
  you
• 16:03
  and
• 16:03
  they
• 16:03
  get
• 16:04
  a
• 16:04
  sense
• 16:04
  of
• 16:04
  who
• 16:05
  you
• 16:05
  are.
• 16:05
  So
• 16:05
  it
• 16:05
  really
• 16:06
  helps
• 16:06
  with
• 16:06
  that
• 16:06
  connection,
• 16:07
  which
• 16:07
  I
• 16:07
  know
• 16:08
  a
• 16:08
  lot
• 16:08
  of
• 16:08
  our
• 16:08
  clients
• 16:08
  say
• 16:09
  can
• 16:09
  really
• 16:09
  help
• 16:09
  with
• 16:09
  the
• 16:09
  sales
• 16:10
  process.
• 16:11
  I
• 16:11
  had
• 16:11
  a
• 16:11
  coach
• 16:12
  who'd
• 16:12
  written
• 16:12
  a
• 16:12
  book
• 16:12
  and
• 16:13
  she
• 16:13
  said,
• 16:13
  actually
• 16:13
  somebody
• 16:14
  said
• 16:14
  pretty
• 16:14
  much
• 16:14
  that
• 16:15
  she
• 16:15
  sent
• 16:15
  in
• 16:15
  an
• 16:15
  inquiry
• 16:16
  and
• 16:16
  said,
• 16:16
  I
• 16:16
  heard
• 16:17
  you
• 16:17
  on
• 16:17
  this,
• 16:18
  and
• 16:19
  I
• 16:19
  was
• 16:19
  just
• 16:19
  interested
• 16:20
  to
• 16:20
  work
• 16:20
  with
• 16:20
  you,
• 16:20
  I
• 16:21
  liked
• 16:21
  what
• 16:21
  you
• 16:21
  said
• 16:21
  about
• 16:21
  so
• 16:22
  and
• 16:22
  so.
• 16:22
  I
• 16:22
  had
• 16:22
  one,
• 16:23
  one
• 16:24
  coach
• 16:24
  who
• 16:24
  said
• 16:24
  she,
• 16:25
  she
• 16:25
  really
• 16:25
  liked
• 16:25
  cats
• 16:26
  and
• 16:27
  the,
• 16:27
  and
• 16:27
  the
• 16:27
  person
• 16:28
  wanted
• 16:28
  to
• 16:28
  be
• 16:28
  a
• 16:28
  client.
• 16:28
  She
• 16:29
  said,
• 16:29
  I
• 16:29
  knew
• 16:29
  you
• 16:29
  were
• 16:29
  my
• 16:30
  kind
• 16:30
  of
• 16:31
  person
• 16:31
  because
• 16:31
  you
• 16:32
  like
• 16:32
  cats
• 16:32
  and
• 16:32
  I
• 16:32
  like
• 16:32
  cats.
• 16:33
  And
• 16:33
  it's
• 16:33
  that,
• 16:34
  it
• 16:34
  gives
• 16:34
  you
• 16:34
  that
• 16:34
  opportunity
• 16:35
  to
• 16:35
  showcase
• 16:36
  different
• 16:36
  parts
• 16:37
  of
• 16:37
  yourself,
• 16:37
  doesn't
• 16:38
  it?
• 16:38
  And
• 16:38
  it's,
• 16:39
  and
• 16:39
  it's
• 16:39
  an
• 16:39
  asset.
• 16:40
  So
• 16:40
  once
• 16:40
  you've
• 16:41
  recorded
• 16:41
  that
• 16:41
  podcast,
• 16:42
  it's
• 16:42
  there.
• 16:42
  So
• 16:43
  it
• 16:43
  can
• 16:43
  be
• 16:43
  found
• 16:43
  months
• 16:43
  or
• 16:44
  years
• 16:44
  down
• 16:44
  the
• 16:45
  line
• 16:45
  after
• 16:45
  you've
• 16:45
  done
• 16:45
  it.
• 16:47
  Oh,
• 16:47
  I
• 16:47
  love
• 16:47
  that.
• 16:47
  The
• 16:47
  different
• 16:48
  sides
• 16:48
  of
• 16:48
  you.
• 16:49
  Having
• 16:49
  my
• 16:49
  own
• 16:49
  podcast
• 16:50
  certainly
• 16:51
  has
• 16:51
  been,
• 16:51
  a
• 16:51
  game
• 16:52
  changer
• 16:52
  in
• 16:53
  people
• 16:53
  really
• 16:54
  feeling
• 16:54
  like
• 16:54
  they
• 16:54
  get
• 16:54
  to
• 16:55
  know
• 16:55
  you.
• 16:56
  But
• 16:56
  actually,
• 16:57
  even
• 16:57
  when
• 16:57
  I
• 16:57
  was
• 16:57
  interviewed
• 16:58
  on
• 16:58
  podcasts,
• 16:59
  I
• 16:59
  was
• 16:59
  expecting
• 17:00
  less
• 17:00
  of
• 17:00
  that
• 17:01
  because
• 17:01
  you
• 17:01
  are
• 17:01
  so
• 17:02
  focused
• 17:02
  on
• 17:02
  giving
• 17:03
  value.
• 17:04
  It
• 17:04
  was
• 17:04
  really
• 17:05
  interesting
• 17:05
  as
• 17:06
  to
• 17:06
  how
• 17:06
  much
• 17:06
  I
• 17:06
  shared
• 17:07
  that
• 17:07
  was
• 17:07
  very
• 17:08
  different
• 17:08
  from
• 17:08
  the
• 17:09
  stuff
• 17:09
  I
• 17:09
  share
• 17:09
  on
• 17:09
  my
• 17:09
  own
• 17:10
  podcast
• 17:10
  because
• 17:11
  it
• 17:11
  was
• 17:11
  prompted
• 17:11
  by
• 17:12
  questions
• 17:12
  that
• 17:13
  I
• 17:13
  hadn't
• 17:13
  obviously
• 17:14
  prepared
• 17:14
  or
• 17:14
  thought
• 17:14
  through.
• 17:15
  So
• 17:16
  like
• 17:16
  you
• 17:16
  say,
• 17:16
  actually,
• 17:17
  whether
• 17:18
  it's
• 17:18
  your
• 17:18
  own
• 17:18
  podcast
• 17:19
  or
• 17:19
  whether
• 17:19
  it's
• 17:19
  a
• 17:19
  podcast
• 17:20
  you're
• 17:20
  actually
• 17:20
  speaking
• 17:20
  on,
• 17:21
  people
• 17:21
  will
• 17:22
  start
• 17:22
  to
• 17:22
  see
• 17:22
  different
• 17:23
  sides
• 17:23
  of
• 17:23
  you.
• 17:24
  Yeah,
• 17:24
  definitely.
• 17:25
  It
• 17:25
  can
• 17:25
  just
• 17:25
  help
• 17:26
  them
• 17:26
  decide
• 17:27
  if
• 17:27
  you
• 17:27
  are
• 17:27
  that
• 17:27
  the
• 17:27
  right
• 17:28
  person
• 17:28
  for
• 17:28
  them.
• 17:28
  I
• 17:28
  think
• 17:29
  you
• 17:29
  can
• 17:29
  shortcut
• 17:29
  that.
• 17:30
  Whereas
• 17:30
  if
• 17:30
  they're
• 17:30
  coming
• 17:31
  to
• 17:31
  you
• 17:31
  cold
• 17:31
  and
• 17:31
  they
• 17:32
  don't
• 17:32
  know
• 17:32
  you
• 17:33
  I
• 17:33
  think
• 17:33
  when
• 17:33
  they
• 17:33
  know
• 17:33
  you,
• 17:33
  like
• 17:34
  they
• 17:34
  say
• 17:34
  they
• 17:34
  listen
• 17:35
  to
• 17:35
  your
• 17:35
  podcast
• 17:36
  or
• 17:36
  they've
• 17:36
  heard
• 17:36
  you
• 17:36
  wanna
• 17:37
  a
• 17:37
  podcast,
• 17:37
  and
• 17:38
  then
• 17:38
  sometimes
• 17:38
  that
• 17:38
  next
• 17:39
  step
• 17:39
  is
• 17:39
  that
• 17:39
  they
• 17:40
  think,
• 17:40
  oh,
• 17:40
  I'm
• 17:40
  gonna
• 17:41
  know
• 17:41
  more
• 17:41
  about
• 17:41
  Joanna.
• 17:41
  I'm
• 17:42
  going
• 17:42
  to
• 17:42
  sign
• 17:42
  up
• 17:42
  to
• 17:42
  her
• 17:43
  newsletter,
• 17:43
  or
• 17:44
  I'm
• 17:44
  gonna
• 17:44
  listen
• 17:45
  to
• 17:45
  her
• 17:45
  podcast
• 17:46
  and
• 17:47
  then
• 17:47
  they
• 17:47
  get
• 17:47
  those
• 17:48
  more,
• 17:48
  more
• 17:48
  touch
• 17:49
  points.
• 17:50
  And
• 17:50
  so
• 17:50
  when
• 17:50
  they
• 17:50
  actually
• 17:51
  do
• 17:51
  decide
• 17:52
  to
• 17:52
  get
• 17:52
  on
• 17:52
  a
• 17:52
  call
• 17:52
  with
• 17:53
  you,
• 17:53
  you
• 17:54
  don't
• 17:54
  have
• 17:54
  to
• 17:54
  do
• 17:54
  all
• 17:54
  that
• 17:55
  kind
• 17:55
  of
• 17:55
  work
• 17:56
  'cause
• 17:56
  you've
• 17:56
  already
• 17:56
  done
• 17:56
  it.
• 17:57
  Yeah,
• 17:58
  totally.
• 17:59
  Okay.
• 17:59
  So
• 17:59
  we
• 17:59
  now
• 18:00
  know
• 18:00
  why
• 18:00
  we
• 18:00
  want
• 18:01
  to
• 18:01
  use
• 18:01
  this
• 18:01
  strategy.
• 18:02
  We
• 18:02
  know
• 18:02
  how
• 18:03
  to
• 18:03
  get
• 18:03
  started
• 18:03
  in
• 18:04
  researching.
• 18:05
  How
• 18:05
  do
• 18:06
  we
• 18:06
  create
• 18:06
  a
• 18:06
  great
• 18:06
  pitch
• 18:07
  that
• 18:07
  might
• 18:08
  make
• 18:08
  it
• 18:08
  more
• 18:08
  likely,
• 18:09
  they'll
• 18:09
  say
• 18:09
  yes.
• 18:10
  Okay,
• 18:11
  so
• 18:11
  host
• 18:12
  are
• 18:12
  inundated
• 18:13
  with
• 18:13
  pitches,
• 18:13
  but
• 18:14
  doesn't
• 18:14
  mean
• 18:14
  you
• 18:14
  shouldn't
• 18:14
  pitch.
• 18:15
  You
• 18:15
  definitely
• 18:15
  should.
• 18:16
  You
• 18:16
  just
• 18:16
  need
• 18:16
  to
• 18:16
  think,
• 18:17
  think
• 18:17
  it
• 18:17
  through,
• 18:18
  particularly
• 18:19
  at
• 18:19
  the
• 18:19
  moment.
• 18:19
  We
• 18:20
  have
• 18:20
  a,
• 18:20
  a
• 18:21
  podcast,
• 18:21
  that
• 18:21
  runs
• 18:22
  alongside
• 18:22
  the
• 18:22
  business
• 18:22
  and
• 18:23
  I
• 18:23
  get
• 18:23
  a
• 18:23
  lot
• 18:23
  of
• 18:24
  AI
• 18:24
  pitches.
• 18:24
  I
• 18:25
  dunno
• 18:25
  if
• 18:25
  you
• 18:25
  do
• 18:26
  Joanna.
• 18:27
  So.
• 18:28
  I
• 18:28
  think
• 18:29
  it's
• 18:29
  also
• 18:29
  a
• 18:29
  good
• 18:29
  opportunity
• 18:30
  to
• 18:30
  stand
• 18:31
  out.
• 18:31
  So
• 18:32
  firstly,
• 18:32
  I
• 18:32
  always
• 18:33
  say,
• 18:33
  listen
• 18:33
  to
• 18:33
  the
• 18:33
  podcast,
• 18:34
  be
• 18:34
  familiar
• 18:35
  with
• 18:35
  it.
• 18:35
  You're
• 18:35
  going
• 18:36
  to
• 18:36
  want
• 18:36
  to
• 18:36
  do
• 18:36
  that
• 18:37
  because
• 18:37
  you
• 18:37
  want
• 18:37
  to
• 18:37
  know
• 18:38
  if
• 18:38
  it's
• 18:38
  a
• 18:38
  show
• 18:38
  that
• 18:38
  you
• 18:39
  want
• 18:39
  to
• 18:39
  be
• 18:39
  on,
• 18:40
  if
• 18:40
  the
• 18:40
  host
• 18:41
  is
• 18:41
  someone
• 18:41
  you
• 18:41
  can
• 18:41
  picture
• 18:42
  having
• 18:42
  a
• 18:42
  conversation
• 18:43
  with.
• 18:44
  So
• 18:44
  listen
• 18:45
  to
• 18:45
  it
• 18:45
  and
• 18:46
  then.
• 18:47
  So
• 18:47
  I
• 18:47
  think
• 18:47
  it's
• 18:48
  nice
• 18:48
  to
• 18:48
  let
• 18:48
  the
• 18:48
  host
• 18:49
  know
• 18:49
  if
• 18:49
  there's
• 18:49
  something
• 18:50
  that
• 18:50
  you
• 18:50
  connected
• 18:51
  with
• 18:51
  and
• 18:51
  put
• 18:51
  that
• 18:51
  in
• 18:51
  your
• 18:51
  pitch.
• 18:52
  What
• 18:52
  did
• 18:52
  you
• 18:52
  like
• 18:53
  about
• 18:53
  what
• 18:53
  you
• 18:53
  listened
• 18:54
  to?
• 18:55
  And
• 18:55
  don't
• 18:55
  shortcut
• 18:56
  that
• 18:56
  because
• 18:57
  it
• 18:57
  can
• 18:57
  be
• 18:57
  obvious
• 18:58
  if
• 18:58
  you
• 18:58
  just
• 18:58
  pinched
• 18:58
  it
• 18:59
  out
• 18:59
  the
• 18:59
  show
• 18:59
  notes.
• 19:00
  So
• 19:00
  do
• 19:00
  take
• 19:01
  the
• 19:01
  time
• 19:01
  to
• 19:01
  listen.
• 19:02
  If
• 19:02
  you
• 19:02
  don't
• 19:03
  connect
• 19:03
  with
• 19:03
  anything
• 19:04
  and
• 19:04
  you
• 19:04
  listen
• 19:05
  to
• 19:05
  a
• 19:05
  couple
• 19:05
  of
• 19:05
  episodes,
• 19:06
  it
• 19:06
  can
• 19:06
  be
• 19:06
  a
• 19:06
  good
• 19:06
  indicator
• 19:07
  that
• 19:07
  it's
• 19:07
  not
• 19:07
  the
• 19:07
  right
• 19:08
  show
• 19:08
  for
• 19:08
  you
• 19:08
  to
• 19:09
  to
• 19:09
  be
• 19:09
  on.
• 19:09
  So
• 19:09
  that's
• 19:10
  also
• 19:10
  helpful.
• 19:11
  Yeah.
• 19:12
  Say
• 19:12
  a
• 19:12
  little
• 19:12
  bit
• 19:13
  about
• 19:13
  yourself.
• 19:14
  It
• 19:14
  doesn't
• 19:14
  need
• 19:15
  to
• 19:15
  be
• 19:16
  lots,
• 19:16
  particularly
• 19:17
  if
• 19:17
  you're
• 19:17
  gonna
• 19:17
  put
• 19:17
  together
• 19:17
  a
• 19:18
  one
• 19:18
  sheet
• 19:18
  to
• 19:18
  go
• 19:18
  out
• 19:19
  with
• 19:19
  your
• 19:19
  pictures.
• 19:20
  We
• 19:20
  do
• 19:20
  have
• 19:20
  a
• 19:20
  free
• 19:21
  template
• 19:22
  for
• 19:22
  that
• 19:22
  if
• 19:22
  anybody
• 19:23
  wants
• 19:23
  to
• 19:23
  put
• 19:23
  together
• 19:23
  their
• 19:24
  own
• 19:24
  one
• 19:24
  sheet
• 19:24
  and
• 19:24
  doesn't
• 19:24
  have
• 19:25
  one.
• 19:25
  But
• 19:26
  basically
• 19:26
  on
• 19:26
  a
• 19:26
  one
• 19:26
  sheet,
• 19:27
  you
• 19:27
  can
• 19:27
  put
• 19:27
  your
• 19:27
  biography.
• 19:29
  Um,
• 19:29
  sort
• 19:29
  of
• 19:30
  three
• 19:30
  to
• 19:30
  five
• 19:30
  topics
• 19:31
  that
• 19:31
  you
• 19:31
  can
• 19:31
  talk
• 19:31
  about.
• 19:31
  You
• 19:32
  can
• 19:32
  also
• 19:32
  include
• 19:32
  questions
• 19:33
  if
• 19:33
  you
• 19:33
  choose
• 19:34
  places
• 19:35
  that
• 19:36
  the
• 19:36
  host
• 19:36
  can,
• 19:37
  you
• 19:37
  know,
• 19:37
  look
• 19:37
  you
• 19:38
  up
• 19:38
  on
• 19:38
  social
• 19:38
  media,
• 19:38
  connect
• 19:39
  with
• 19:39
  you.
• 19:39
  So
• 19:40
  you
• 19:40
  are
• 19:40
  already
• 19:40
  sending
• 19:40
  that,
• 19:41
  I'm
• 19:41
  gonna
• 19:41
  assume
• 19:41
  alongside
• 19:42
  your
• 19:42
  pitch.
• 19:43
  So
• 19:43
  your
• 19:43
  pitch
• 19:44
  doesn't
• 19:44
  have
• 19:44
  to
• 19:44
  include
• 19:45
  all
• 19:45
  that.
• 19:45
  So
• 19:45
  a
• 19:45
  little
• 19:46
  bit
• 19:46
  about
• 19:46
  yourself
• 19:47
  and
• 19:47
  then
• 19:48
  what
• 19:48
  you
• 19:48
  can
• 19:48
  talk
• 19:48
  about.
• 19:49
  It
• 19:49
  could
• 19:49
  be
• 19:50
  when
• 19:50
  you
• 19:50
  look
• 19:50
  through
• 19:51
  the
• 19:51
  episodes
• 19:51
  that
• 19:52
  you
• 19:52
  think,
• 19:52
  oh,
• 19:52
  Joanna
• 19:53
  did
• 19:53
  an
• 19:53
  episode
• 19:54
  on
• 19:54
  this.
• 19:55
  I
• 19:55
  could
• 19:55
  talk
• 19:55
  sort
• 19:56
  of
• 19:56
  further
• 19:56
  on
• 19:56
  that
• 19:56
  conversation,
• 19:57
  or
• 19:57
  they
• 19:57
  missed.
• 19:58
  That
• 19:58
  I
• 19:58
  see
• 19:58
  a
• 19:58
  gap
• 19:59
  here
• 19:59
  that
• 19:59
  I
• 19:59
  could
• 20:00
  talk
• 20:00
  about
• 20:00
  and
• 20:00
  just
• 20:00
  outline
• 20:01
  it.
• 20:02
  Do
• 20:02
  that
• 20:02
  work
• 20:02
  for
• 20:03
  the
• 20:03
  host,
• 20:03
  make
• 20:03
  it
• 20:03
  easy
• 20:04
  for
• 20:04
  them
• 20:04
  to
• 20:04
  say
• 20:05
  yes.
• 20:06
  So
• 20:06
  as
• 20:06
  specific
• 20:07
  as
• 20:07
  you
• 20:07
  can
• 20:08
  as
• 20:08
  well,
• 20:08
  with
• 20:08
  the
• 20:08
  topics.
• 20:10
  So
• 20:10
  rather
• 20:11
  than
• 20:11
  just
• 20:12
  two
• 20:12
  words,
• 20:12
  like
• 20:12
  I
• 20:12
  can
• 20:13
  talk
• 20:13
  about
• 20:14
  coaching.
• 20:15
  It
• 20:15
  needs
• 20:16
  to
• 20:16
  be
• 20:16
  a
• 20:16
  lot
• 20:16
  more
• 20:16
  specific
• 20:17
  about
• 20:17
  that.
• 20:17
  In
• 20:18
  in
• 20:18
  what
• 20:18
  way?
• 20:18
  And,
• 20:19
  you
• 20:19
  know,
• 20:19
  why
• 20:20
  are
• 20:20
  you
• 20:20
  different
• 20:20
  from
• 20:21
  Sally
• 20:21
  down
• 20:21
  the
• 20:22
  road?
• 20:22
  You'd
• 20:22
  want
• 20:22
  them
• 20:22
  to
• 20:22
  say,
• 20:23
  oh
• 20:23
  yeah,
• 20:23
  I
• 20:23
  definitely
• 20:23
  want
• 20:24
  this
• 20:24
  person
• 20:24
  who's
• 20:25
  pitched
• 20:25
  me
• 20:25
  rather
• 20:26
  than.
• 20:26
  Then
• 20:27
  this
• 20:27
  person,
• 20:27
  'cause
• 20:27
  we
• 20:27
  could
• 20:27
  go
• 20:28
  in
• 20:28
  this
• 20:28
  angle.
• 20:29
  If
• 20:29
  you've
• 20:30
  done
• 20:30
  any
• 20:30
  speaking
• 20:31
  or
• 20:31
  if
• 20:31
  you've
• 20:31
  been
• 20:31
  on
• 20:31
  any
• 20:32
  podcast,
• 20:32
  you
• 20:32
  can
• 20:33
  include
• 20:33
  that.
• 20:34
  Or
• 20:35
  another
• 20:35
  thing
• 20:36
  that
• 20:36
  we'll
• 20:36
  often
• 20:36
  do
• 20:36
  is
• 20:36
  include,
• 20:37
  so
• 20:37
  it
• 20:37
  will
• 20:38
  include
• 20:38
  a
• 20:38
  link
• 20:38
  to
• 20:38
  the
• 20:38
  one
• 20:39
  sheet,
• 20:39
  but
• 20:39
  also
• 20:39
  a
• 20:39
  link
• 20:40
  to
• 20:40
  a
• 20:40
  media
• 20:40
  kit.
• 20:41
  And
• 20:41
  in
• 20:41
  that
• 20:41
  media
• 20:41
  kit
• 20:42
  folder
• 20:42
  we
• 20:42
  might
• 20:42
  pull
• 20:42
  in
• 20:43
  some
• 20:43
  examples
• 20:44
  of
• 20:44
  our
• 20:45
  client
• 20:45
  speaking
• 20:46
  'cause.
• 20:47
  That
• 20:47
  gives
• 20:47
  a
• 20:47
  host
• 20:47
  an
• 20:47
  idea
• 20:48
  of,
• 20:48
  well,
• 20:48
  what
• 20:49
  you
• 20:49
  sound
• 20:49
  like
• 20:49
  and
• 20:49
  if
• 20:50
  they
• 20:50
  feel
• 20:50
  it'll
• 20:50
  be
• 20:50
  a
• 20:50
  good,
• 20:51
  a
• 20:51
  good
• 20:51
  fit
• 20:52
  that
• 20:52
  way.
• 20:52
  So
• 20:52
  you
• 20:52
  can
• 20:52
  always
• 20:53
  mention
• 20:53
  that
• 20:53
  or
• 20:53
  include
• 20:54
  a
• 20:54
  link
• 20:54
  if
• 20:54
  you've
• 20:54
  got
• 20:55
  one.
• 20:55
  But
• 20:55
  it's
• 20:55
  okay
• 20:55
  if
• 20:56
  you
• 20:56
  haven't.
• 20:56
  If
• 20:56
  you're
• 20:56
  right
• 20:57
  at
• 20:57
  the
• 20:57
  beginning,
• 20:57
  it
• 20:57
  is
• 20:57
  okay
• 20:58
  if
• 20:58
  you
• 20:58
  haven't,
• 20:59
  and
• 21:00
  then
• 21:00
  you
• 21:01
  can
• 21:01
  say
• 21:01
  how
• 21:01
  you'll
• 21:01
  share
• 21:02
  the
• 21:02
  show.
• 21:03
  So
• 21:03
  all
• 21:03
  hosts
• 21:04
  are
• 21:04
  looking
• 21:04
  to
• 21:04
  grow
• 21:05
  their
• 21:05
  show.
• 21:05
  They're
• 21:05
  putting
• 21:05
  in
• 21:06
  a
• 21:06
  lot
• 21:06
  of
• 21:06
  work.
• 21:07
  So
• 21:08
  they
• 21:08
  want
• 21:08
  to
• 21:08
  know
• 21:09
  about
• 21:09
  the
• 21:09
  value
• 21:10
  really,
• 21:10
  that
• 21:10
  you're
• 21:10
  going
• 21:11
  to
• 21:11
  add.
• 21:12
  And
• 21:12
  if
• 21:12
  you
• 21:12
  can
• 21:13
  amplify,
• 21:13
  if
• 21:13
  you're
• 21:13
  gonna
• 21:14
  be
• 21:14
  able
• 21:14
  to
• 21:14
  share
• 21:14
  this
• 21:15
  episode,
• 21:15
  you're
• 21:15
  gonna
• 21:15
  share
• 21:15
  it
• 21:16
  with
• 21:16
  your
• 21:16
  list.
• 21:17
  If
• 21:17
  you
• 21:17
  do
• 21:17
  have,
• 21:18
  any
• 21:19
  sizable
• 21:19
  following
• 21:20
  on
• 21:20
  social
• 21:20
  media,
• 21:20
  you
• 21:21
  can
• 21:21
  include
• 21:21
  that.
• 21:22
  But
• 21:22
  again,
• 21:22
  if
• 21:22
  you
• 21:23
  don't,
• 21:23
  that's
• 21:23
  also
• 21:24
  okay.
• 21:24
  It
• 21:24
  shouldn't
• 21:25
  put
• 21:25
  you
• 21:25
  off
• 21:25
  because
• 21:26
  not
• 21:26
  all
• 21:26
  hosts
• 21:26
  are
• 21:26
  looking
• 21:27
  for
• 21:27
  that.
• 21:28
  You
• 21:28
  know,
• 21:28
  like
• 21:28
  people,
• 21:29
  they
• 21:29
  vary.
• 21:31
  Totally.
• 21:32
  It's
• 21:32
  so
• 21:32
  rare
• 21:33
  for
• 21:33
  people
• 21:33
  to
• 21:34
  make
• 21:34
  a
• 21:35
  special
• 21:35
  effort
• 21:36
  and
• 21:36
  actually
• 21:37
  be
• 21:37
  specific.
• 21:38
  I'm
• 21:38
  absolutely
• 21:39
  gobsmacked
• 21:40
  at
• 21:40
  how
• 21:40
  few
• 21:41
  podcast
• 21:42
  pitches
• 21:43
  I've
• 21:43
  had
• 21:44
  from
• 21:44
  people
• 21:44
  that
• 21:44
  have
• 21:45
  ever
• 21:45
  listened
• 21:46
  to
• 21:46
  the
• 21:46
  show.
• 21:46
  Mostly
• 21:47
  they
• 21:48
  start
• 21:48
  with
• 21:49
  I
• 21:49
  am
• 21:50
  a
• 21:51
  whatever
• 21:51
  and
• 21:52
  I
• 21:52
  can
• 21:52
  add
• 21:52
  value
• 21:52
  to
• 21:53
  your
• 21:53
  show
• 21:53
  by
• 21:53
  X,
• 21:54
  Y,
• 21:54
  Z,
• 21:55
  and
• 21:55
  unless
• 21:56
  that
• 21:56
  is
• 21:56
  particularly
• 21:57
  outstanding,
• 21:59
  then.
• 22:01
  Then
• 22:01
  they've
• 22:01
  lost
• 22:01
  me.
• 22:02
  'cause
• 22:02
  I'm
• 22:02
  like,
• 22:02
  this
• 22:02
  is
• 22:02
  just
• 22:03
  so
• 22:03
  generic.
• 22:04
  Why
• 22:04
  would
• 22:04
  I
• 22:05
  accept
• 22:05
  you?
• 22:06
  Unless,
• 22:06
  as
• 22:06
  I
• 22:06
  say,
• 22:07
  they've
• 22:07
  got
• 22:07
  an
• 22:07
  amazing
• 22:08
  title
• 22:08
  that
• 22:09
  I
• 22:09
  can
• 22:09
  straightaway
• 22:10
  see
• 22:11
  would
• 22:11
  add
• 22:11
  value.
• 22:12
  Yeah,
• 22:12
  you
• 22:12
  need
• 22:12
  to
• 22:12
  put
• 22:13
  yourself
• 22:13
  in
• 22:13
  the
• 22:13
  host's
• 22:14
  shoes
• 22:15
  when
• 22:15
  they're
• 22:15
  receiving
• 22:16
  it
• 22:16
  and
• 22:16
  think
• 22:16
  that
• 22:17
  yours
• 22:17
  is
• 22:17
  gonna
• 22:17
  be
• 22:17
  one
• 22:18
  in,
• 22:18
  could
• 22:19
  be
• 22:19
  50,
• 22:19
  I
• 22:19
  don't
• 22:19
  know,
• 22:20
  depending
• 22:20
  on
• 22:20
  the
• 22:20
  show
• 22:21
  that
• 22:21
  that
• 22:22
  they're
• 22:22
  gonna
• 22:22
  receive.
• 22:22
  So
• 22:22
  it
• 22:23
  actually
• 22:23
  isn't
• 22:24
  that
• 22:24
  hard
• 22:24
  to
• 22:24
  stand
• 22:25
  out
• 22:25
  from
• 22:25
  all
• 22:25
  the
• 22:25
  bad
• 22:26
  ones.
• 22:27
  It's
• 22:27
  crazy,
• 22:28
  isn't
• 22:28
  it?
• 22:28
  Exactly.
• 22:29
  If
• 22:29
  you
• 22:29
  just
• 22:29
  try
• 22:30
  a
• 22:30
  little
• 22:30
  bit,
• 22:31
  it,
• 22:31
  you
• 22:31
  can
• 22:31
  really,
• 22:31
  really
• 22:32
  stand
• 22:32
  out.
• 22:33
  Okay,
• 22:33
  so
• 22:34
  now
• 22:34
  we
• 22:34
  have
• 22:35
  pitched,
• 22:35
  and
• 22:36
  now
• 22:36
  perhaps
• 22:36
  we
• 22:36
  are
• 22:37
  ready
• 22:37
  to
• 22:37
  go
• 22:38
  on
• 22:38
  our
• 22:38
  podcast.
• 22:39
  How
• 22:40
  can
• 22:40
  we
• 22:40
  be
• 22:41
  a
• 22:41
  great
• 22:42
  podcast
• 22:42
  guest?
• 22:43
  Okay.
• 22:44
  So,
• 22:45
  be
• 22:45
  prepared
• 22:46
  in
• 22:46
  terms
• 22:47
  of,
• 22:48
  as
• 22:48
  we've
• 22:48
  talked
• 22:48
  about
• 22:49
  listening
• 22:49
  to
• 22:49
  the
• 22:49
  show.
• 22:50
  So
• 22:50
  be
• 22:51
  familiar
• 22:51
  with
• 22:51
  the
• 22:51
  show
• 22:52
  and
• 22:52
  the
• 22:52
  style.
• 22:54
  Know
• 22:55
  what's
• 22:55
  the
• 22:55
  platform
• 22:55
  that
• 22:56
  the
• 22:56
  host
• 22:56
  is
• 22:56
  going
• 22:56
  to
• 22:56
  use
• 22:57
  and
• 22:57
  make
• 22:57
  sure
• 22:57
  that
• 22:57
  you
• 22:57
  know
• 22:58
  how
• 22:58
  to
• 22:58
  use
• 22:58
  the
• 22:58
  platform.
• 22:59
  'cause
• 22:59
  they
• 22:59
  vary
• 23:00
  little
• 23:00
  bit.
• 23:01
  Ask
• 23:01
  if
• 23:01
  it's
• 23:01
  audio
• 23:02
  or
• 23:02
  video
• 23:03
  because
• 23:04
  you
• 23:04
  don't
• 23:04
  wanna
• 23:04
  assume
• 23:05
  it's
• 23:05
  audio.
• 23:06
  Particularly
• 23:06
  now
• 23:06
  with
• 23:07
  so
• 23:07
  many
• 23:07
  podcasts
• 23:08
  being
• 23:08
  video
• 23:08
  as
• 23:08
  well.
• 23:09
  And
• 23:09
  then,
• 23:09
  you
• 23:09
  know,
• 23:09
  you
• 23:10
  find
• 23:10
  you've
• 23:10
  got
• 23:10
  your
• 23:10
  clothes
• 23:11
  line
• 23:11
  up
• 23:11
  behind
• 23:12
  you
• 23:12
  or
• 23:12
  wet
• 23:12
  hair
• 23:13
  or
• 23:13
  something.
• 23:14
  So
• 23:14
  know
• 23:15
  those
• 23:15
  things
• 23:15
  that
• 23:15
  will
• 23:16
  make
• 23:16
  you
• 23:16
  look
• 23:16
  professional
• 23:17
  to
• 23:17
  start.
• 23:17
  Send
• 23:18
  the
• 23:18
  host
• 23:19
  anything
• 23:20
  that
• 23:20
  they
• 23:20
  ask
• 23:20
  for
• 23:21
  as
• 23:22
  quickly
• 23:22
  as
• 23:22
  you
• 23:22
  can.
• 23:23
  And
• 23:23
  also,
• 23:24
  if
• 23:24
  the
• 23:24
  host
• 23:24
  gives
• 23:24
  you
• 23:24
  a
• 23:24
  calendar
• 23:25
  link
• 23:25
  to
• 23:25
  book
• 23:25
  in
• 23:26
  book
• 23:26
  that
• 23:26
  quickly,
• 23:27
  don't
• 23:27
  wait.
• 23:28
  Because
• 23:29
  slots
• 23:29
  can
• 23:29
  go
• 23:30
  quickly
• 23:30
  and
• 23:30
  you
• 23:30
  can
• 23:31
  give
• 23:31
  the
• 23:31
  impression
• 23:32
  that
• 23:32
  you're
• 23:32
  maybe
• 23:32
  not
• 23:32
  interested.
• 23:33
  So
• 23:34
  all
• 23:34
  these
• 23:34
  things,
• 23:34
  if
• 23:35
  you
• 23:35
  do
• 23:35
  them
• 23:35
  in
• 23:35
  advance,
• 23:36
  you
• 23:36
  are
• 23:36
  already
• 23:36
  setting
• 23:37
  that
• 23:37
  good
• 23:37
  first
• 23:37
  impression
• 23:39
  before
• 23:39
  you
• 23:39
  even
• 23:40
  turn
• 23:40
  up.
• 23:42
  Then
• 23:43
  preparing
• 23:44
  to
• 23:44
  actually
• 23:44
  be
• 23:44
  a
• 23:44
  good
• 23:44
  guest
• 23:45
  on
• 23:45
  the
• 23:45
  show.
• 23:46
  So
• 23:46
  we've
• 23:46
  talked
• 23:47
  about
• 23:47
  thinking
• 23:48
  about
• 23:48
  the
• 23:48
  topics
• 23:48
  that
• 23:48
  you
• 23:49
  can
• 23:49
  talk
• 23:49
  about,
• 23:50
  so
• 23:50
  that's
• 23:51
  good.
• 23:51
  Have
• 23:51
  those
• 23:51
  in
• 23:52
  your
• 23:52
  mind.
• 23:52
  Some
• 23:53
  hosts
• 23:53
  will
• 23:53
  give
• 23:54
  you
• 23:54
  advanced
• 23:55
  questions,
• 23:55
  but
• 23:55
  most
• 23:56
  won't,
• 23:56
  so
• 23:57
  don't
• 23:57
  go
• 23:57
  thinking
• 23:58
  that
• 23:58
  you're
• 23:58
  going
• 23:58
  to
• 23:58
  get
• 23:59
  a
• 23:59
  script
• 24:00
  that
• 24:00
  you
• 24:00
  can,
• 24:00
  you
• 24:01
  can
• 24:01
  prepare
• 24:01
  for.
• 24:02
  Approach
• 24:02
  it
• 24:02
  as
• 24:03
  it's
• 24:03
  going
• 24:03
  to
• 24:03
  be
• 24:03
  a
• 24:03
  conversation.
• 24:05
  And
• 24:06
  it
• 24:06
  can
• 24:06
  be
• 24:07
  handy
• 24:07
  to
• 24:07
  have
• 24:07
  some
• 24:07
  facts
• 24:08
  and
• 24:08
  figures
• 24:08
  to
• 24:08
  share,
• 24:09
  if
• 24:09
  that's
• 24:10
  makes
• 24:10
  sense
• 24:11
  for
• 24:11
  what
• 24:11
  you
• 24:11
  talk
• 24:11
  about.
• 24:12
  But
• 24:12
  essentially,
• 24:13
  I
• 24:13
  would
• 24:13
  say
• 24:13
  stories,
• 24:14
  they're
• 24:14
  a
• 24:14
  great
• 24:15
  way
• 24:15
  to
• 24:15
  connect
• 24:16
  with
• 24:16
  people.
• 24:17
  People
• 24:17
  remember
• 24:18
  stories.
• 24:19
  So.
• 24:20
  If
• 24:20
  you
• 24:20
  go
• 24:21
  through
• 24:21
  your
• 24:21
  topics,
• 24:22
  you
• 24:22
  might
• 24:22
  wanna
• 24:22
  think
• 24:22
  through,
• 24:23
  okay,
• 24:23
  what
• 24:23
  do
• 24:23
  I
• 24:24
  what,
• 24:24
  almost
• 24:24
  three
• 24:24
  bullets
• 24:25
  maybe
• 24:25
  that
• 24:25
  I
• 24:25
  want
• 24:26
  to
• 24:26
  say
• 24:26
  about
• 24:26
  this,
• 24:27
  and
• 24:27
  can
• 24:28
  I
• 24:28
  illustrate
• 24:28
  them
• 24:28
  with
• 24:29
  a
• 24:29
  story
• 24:30
  or
• 24:30
  can
• 24:30
  I
• 24:30
  illustrate
• 24:31
  'em
• 24:31
  with
• 24:31
  a
• 24:31
  fact?
• 24:31
  But
• 24:31
  I
• 24:31
  like
• 24:31
  the
• 24:32
  story
• 24:32
  I.
• 24:33
  And
• 24:33
  go
• 24:33
  with
• 24:34
  the
• 24:34
  intention
• 24:35
  of
• 24:35
  adding
• 24:36
  value.
• 24:36
  So
• 24:36
  making
• 24:37
  this
• 24:37
  useful
• 24:38
  to
• 24:38
  whoever's
• 24:39
  listening.
• 24:39
  So
• 24:40
  not
• 24:40
  more
• 24:40
  like,
• 24:41
  you
• 24:41
  must
• 24:42
  come
• 24:42
  and
• 24:42
  work
• 24:42
  with
• 24:42
  me
• 24:42
  and
• 24:42
  then
• 24:43
  I'll
• 24:43
  tell
• 24:43
  you,
• 24:43
  or
• 24:44
  you
• 24:44
  know,
• 24:44
  you
• 24:44
  need
• 24:44
  to
• 24:45
  buy
• 24:45
  my
• 24:45
  book
• 24:46
  'cause
• 24:46
  it's
• 24:46
  all
• 24:46
  in
• 24:46
  there.
• 24:47
  But
• 24:47
  so
• 24:47
  try
• 24:47
  to
• 24:48
  make
• 24:48
  it
• 24:49
  a
• 24:49
  really
• 24:49
  valuable
• 24:49
  episode
• 24:50
  for
• 24:50
  whoever's
• 24:51
  listening,
• 24:51
  because
• 24:51
  then
• 24:52
  they'll
• 24:52
  want
• 24:52
  to
• 24:52
  connect
• 24:53
  with
• 24:53
  you.
• 24:53
  So
• 24:53
  that's
• 24:54
  another
• 24:54
  way
• 24:54
  to
• 24:54
  be
• 24:54
  a
• 24:54
  great
• 24:55
  guest
• 24:55
  and
• 24:55
  hosts
• 24:56
  will
• 24:56
  appreciate
• 24:57
  that
• 24:57
  too.
• 24:58
  If
• 24:58
  you
• 24:58
  can
• 24:59
  mention
• 24:59
  an
• 24:59
  episode
• 25:00
  that
• 25:00
  you've
• 25:00
  listened
• 25:00
  to
• 25:01
  before,
• 25:01
  sometimes
• 25:02
  a
• 25:02
  host
• 25:02
  likes
• 25:02
  that
• 25:03
  and
• 25:04
  create
• 25:04
  connection.
• 25:05
  So
• 25:05
  use
• 25:05
  the
• 25:05
  host's
• 25:06
  name,
• 25:06
  like,
• 25:07
  yeah,
• 25:07
  thank
• 25:07
  you
• 25:07
  for
• 25:07
  having
• 25:08
  me,
• 25:08
  Joanna.
• 25:08
  And,
• 25:09
  you
• 25:09
  know,
• 25:10
  know
• 25:10
  the
• 25:10
  show
• 25:11
  that
• 25:11
  you
• 25:11
  are
• 25:11
  on.
• 25:12
  You
• 25:12
  can
• 25:12
  always
• 25:12
  mention
• 25:13
  that
• 25:13
  as
• 25:13
  you
• 25:13
  go
• 25:13
  along.
• 25:14
  And.
• 25:16
  Share
• 25:16
  the
• 25:17
  show
• 25:17
  when
• 25:17
  it
• 25:17
  goes
• 25:17
  live.
• 25:18
  That's
• 25:18
  a
• 25:18
  way
• 25:18
  to
• 25:18
  be
• 25:18
  a
• 25:19
  great
• 25:19
  guest
• 25:19
  too,
• 25:20
  as
• 25:20
  the
• 25:20
  host
• 25:20
  will
• 25:20
  appreciate
• 25:21
  that.
• 25:22
  Yeah,
• 25:22
  totally.
• 25:23
  And
• 25:23
  also
• 25:24
  I
• 25:24
  think
• 25:24
  having
• 25:24
  a
• 25:24
  great
• 25:25
  microphone.
• 25:26
  Oh,
• 25:26
  equipment.
• 25:27
  Yeah.
• 25:27
  It
• 25:27
  doesn't
• 25:28
  have
• 25:28
  to
• 25:28
  cost
• 25:28
  much.
• 25:29
  A
• 25:29
  microphone
• 25:29
  does
• 25:29
  it,
• 25:29
  but
• 25:29
  it
• 25:30
  makes
• 25:30
  such
• 25:30
  a
• 25:30
  huge
• 25:31
  difference.
• 25:32
  Yeah,
• 25:32
  a
• 25:32
  hundred
• 25:32
  percent.
• 25:33
  So,
• 25:33
  check
• 25:33
  your
• 25:33
  space
• 25:34
  that
• 25:34
  you're
• 25:34
  in.
• 25:35
  You
• 25:35
  can
• 25:35
  do
• 25:35
  the
• 25:35
  clap
• 25:36
  test
• 25:36
  if
• 25:36
  for
• 25:36
  an
• 25:36
  echo.
• 25:37
  If
• 25:37
  it's
• 25:38
  too
• 25:38
  echoey,
• 25:38
  you
• 25:39
  can
• 25:39
  either
• 25:39
  try
• 25:39
  a
• 25:39
  different
• 25:40
  room
• 25:40
  or
• 25:41
  adding
• 25:41
  some
• 25:42
  cushions
• 25:42
  around
• 25:42
  you
• 25:43
  dove
• 25:43
  covers,
• 25:44
  just
• 25:44
  to
• 25:44
  make
• 25:44
  the
• 25:45
  sound
• 25:45
  good.
• 25:46
  As
• 25:46
  Joanna
• 25:46
  said.
• 25:47
  Get
• 25:47
  yourself
• 25:48
  an
• 25:48
  external
• 25:48
  microphone.
• 25:49
  It
• 25:49
  really
• 25:49
  is
• 25:50
  an
• 25:50
  important
• 25:51
  investment
• 25:51
  if
• 25:51
  you're
• 25:51
  going
• 25:52
  to
• 25:52
  be
• 25:52
  a
• 25:52
  guest,
• 25:52
  because
• 25:53
  you
• 25:53
  don't
• 25:53
  wanna
• 25:54
  invest
• 25:54
  the
• 25:54
  time
• 25:55
  in
• 25:55
  this
• 25:55
  strategy
• 25:56
  and
• 25:56
  find
• 25:56
  that
• 25:57
  your
• 25:57
  audio
• 25:58
  sounds
• 25:58
  so
• 25:58
  bad
• 25:58
  that
• 25:59
  the
• 25:59
  host
• 25:59
  can't
• 25:59
  use
• 26:00
  it.
• 26:00
  And
• 26:00
  I,
• 26:00
  early
• 26:01
  on,
• 26:01
  I
• 26:01
  did
• 26:02
  come
• 26:02
  across
• 26:02
  that
• 26:02
  with
• 26:02
  clients,
• 26:03
  the
• 26:03
  audio
• 26:03
  was
• 26:04
  too
• 26:04
  bad
• 26:04
  and
• 26:04
  that
• 26:05
  it
• 26:05
  couldn't
• 26:05
  be
• 26:05
  used.
• 26:06
  And
• 26:06
  sometimes
• 26:06
  a
• 26:06
  host
• 26:07
  won't
• 26:07
  have
• 26:07
  time
• 26:07
  to
• 26:07
  rerecord
• 26:08
  with
• 26:08
  you.
• 26:08
  So.
• 26:09
  Get
• 26:10
  yourself
• 26:10
  an
• 26:10
  external
• 26:10
  microphone.
• 26:12
  There
• 26:12
  are
• 26:12
  dynamic
• 26:13
  microphones
• 26:13
  and
• 26:13
  there
• 26:13
  are
• 26:13
  condenser
• 26:14
  microphones.
• 26:15
  So
• 26:15
  it
• 26:15
  depends
• 26:16
  on
• 26:16
  your
• 26:16
  environment.
• 26:17
  I
• 26:17
  know
• 26:18
  the
• 26:18
  audio
• 26:18
  consultant
• 26:19
  that
• 26:19
  we
• 26:19
  work
• 26:19
  with,
• 26:19
  Zach,
• 26:20
  he
• 26:20
  usually
• 26:20
  recommends
• 26:21
  a
• 26:21
  dynamic
• 26:22
  microphone
• 26:22
  'cause
• 26:22
  that's
• 26:23
  gonna
• 26:23
  pick
• 26:23
  up
• 26:24
  the
• 26:24
  sound
• 26:24
  of
• 26:24
  your
• 26:24
  voice
• 26:25
  and
• 26:25
  not
• 26:25
  so
• 26:26
  much
• 26:26
  of
• 26:26
  that
• 26:26
  background
• 26:27
  noise.
• 26:28
  So
• 26:28
  that's
• 26:28
  something
• 26:28
  to
• 26:28
  consider,
• 26:29
  but
• 26:29
  they're
• 26:29
  usually
• 26:30
  under
• 26:30
  a
• 26:30
  hundred
• 26:30
  pounds
• 26:31
  On
• 26:31
  Amazon.
• 26:32
  You
• 26:32
  can,
• 26:32
  you
• 26:32
  can
• 26:32
  get
• 26:33
  something
• 26:33
  and
• 26:33
  wear
• 26:34
  headphones
• 26:34
  or
• 26:35
  at
• 26:35
  least
• 26:35
  earphones
• 26:36
  because
• 26:37
  even
• 26:37
  if
• 26:37
  it
• 26:37
  sounds
• 26:38
  okay
• 26:38
  to
• 26:39
  you
• 26:39
  when
• 26:39
  you're
• 26:39
  talking
• 26:39
  to
• 26:39
  the
• 26:40
  host,
• 26:40
  it
• 26:41
  often
• 26:41
  won't
• 26:42
  when
• 26:42
  they
• 26:42
  come
• 26:43
  to
• 26:43
  edit
• 26:43
  it.
• 26:44
  It's,
• 26:44
  it
• 26:44
  picks
• 26:45
  it
• 26:45
  up
• 26:45
  and
• 26:45
  you
• 26:45
  get
• 26:45
  that
• 26:45
  bleed
• 26:46
  and,
• 26:47
  yeah,
• 26:47
  so
• 26:47
  that's
• 26:48
  not
• 26:48
  good.
• 26:48
  And
• 26:49
  with
• 26:49
  so
• 26:49
  many,
• 26:50
  podcasts
• 26:50
  having
• 26:51
  an
• 26:51
  sort
• 26:51
  of
• 26:51
  visual
• 26:52
  element,
• 26:52
  I'd
• 26:52
  also
• 26:53
  suggest
• 26:53
  a
• 26:53
  webcam
• 26:54
  just,
• 26:55
  just
• 26:55
  to
• 26:55
  get
• 26:55
  one.
• 26:55
  I
• 26:56
  mean,
• 26:56
  I
• 26:56
  only
• 26:56
  have
• 26:56
  a
• 26:56
  Logitech.
• 26:57
  Again,
• 26:58
  under
• 26:58
  a
• 26:58
  hundred
• 26:59
  pounds.
• 26:59
  Get
• 26:59
  yourself
• 26:59
  a
• 27:00
  ring
• 27:00
  light.
• 27:01
  Some
• 27:02
  basic
• 27:02
  equipment,
• 27:02
  but
• 27:02
  again,
• 27:03
  it
• 27:03
  doesn't
• 27:03
  have
• 27:03
  to
• 27:04
  be
• 27:04
  expensive
• 27:04
  equipment.
• 27:05
  And,
• 27:06
  then
• 27:06
  you
• 27:06
  know
• 27:06
  that
• 27:07
  when
• 27:07
  you
• 27:07
  show
• 27:07
  up
• 27:07
  you're
• 27:07
  gonna
• 27:08
  sound
• 27:08
  and
• 27:08
  look
• 27:08
  good
• 27:09
  and
• 27:09
  that's
• 27:10
  never
• 27:10
  gonna
• 27:10
  be
• 27:10
  a
• 27:10
  reason
• 27:11
  for
• 27:11
  it
• 27:11
  not
• 27:11
  to
• 27:12
  translate
• 27:13
  well.
• 27:14
  Yeah,
• 27:14
  and
• 27:14
  it's
• 27:14
  actually
• 27:15
  great
• 27:15
  for
• 27:15
  your
• 27:15
  coaching
• 27:16
  as
• 27:16
  well
• 27:16
  because
• 27:17
  I
• 27:17
  often
• 27:18
  speak
• 27:18
  to
• 27:18
  maybe
• 27:19
  newer
• 27:19
  clients
• 27:20
  and
• 27:20
  I
• 27:20
  just
• 27:20
  think,
• 27:20
  how
• 27:21
  do
• 27:21
  you
• 27:21
  ever
• 27:21
  have
• 27:22
  a
• 27:22
  coaching
• 27:22
  conversation
• 27:23
  because
• 27:23
  it's
• 27:23
  really
• 27:24
  hard
• 27:24
  to
• 27:24
  hear
• 27:25
  them,
• 27:25
  which
• 27:26
  isn't
• 27:26
  great
• 27:26
  when
• 27:27
  you're
• 27:27
  having
• 27:27
  a
• 27:27
  coaching
• 27:27
  conversation
• 27:28
  either.
• 27:28
  So
• 27:29
  I
• 27:29
  think
• 27:29
  it's
• 27:29
  great
• 27:29
  for
• 27:29
  your
• 27:29
  business,
• 27:30
  but
• 27:31
  also,
• 27:31
  working
• 27:32
  in
• 27:32
  your
• 27:32
  business
• 27:33
  as
• 27:33
  well.
• 27:34
  Yeah,
• 27:34
  absolutely.
• 27:35
  Just
• 27:35
  get
• 27:36
  it
• 27:36
  to
• 27:36
  start
• 27:36
  with
• 27:36
  because
• 27:37
  also,
• 27:37
  as
• 27:37
  we
• 27:37
  talked
• 27:38
  about,
• 27:38
  you
• 27:38
  might
• 27:39
  find
• 27:39
  that
• 27:39
  you
• 27:39
  get
• 27:39
  further
• 27:40
  opportunities
• 27:41
  to
• 27:41
  speak
• 27:41
  on
• 27:41
  online.
• 27:42
  It
• 27:42
  could
• 27:42
  be
• 27:42
  you've
• 27:42
  invited
• 27:43
  to
• 27:43
  summits.
• 27:44
  Once
• 27:44
  you
• 27:44
  start
• 27:44
  getting
• 27:45
  more
• 27:45
  visible
• 27:46
  and
• 27:46
  then
• 27:46
  you've
• 27:46
  just
• 27:46
  got
• 27:47
  everything.
• 27:47
  Yeah,
• 27:48
  totally.
• 27:50
  And
• 27:50
  are
• 27:50
  there
• 27:50
  any
• 27:51
  ways
• 27:51
  of
• 27:51
  maximizing
• 27:52
  sales
• 27:53
  from
• 27:53
  your
• 27:54
  conversation
• 27:54
  without,
• 27:55
  of
• 27:55
  course,
• 27:55
  being
• 27:56
  overly
• 27:57
  salesy
• 27:57
  on
• 27:57
  the
• 27:58
  podcast?
• 27:58
  Yeah,
• 27:59
  so
• 27:59
  it's
• 27:59
  definitely
• 28:00
  not
• 28:00
  a
• 28:00
  good
• 28:00
  idea
• 28:00
  to
• 28:01
  be
• 28:01
  over
• 28:01
  salesy.
• 28:02
  Hosts
• 28:02
  don't
• 28:02
  like
• 28:03
  that,
• 28:03
  and
• 28:03
  it's
• 28:03
  a
• 28:03
  bit
• 28:03
  of
• 28:03
  a
• 28:03
  turn
• 28:04
  off
• 28:04
  for
• 28:04
  listeners.
• 28:05
  I
• 28:05
  think
• 28:05
  it's
• 28:05
  worth
• 28:06
  saying
• 28:06
  because
• 28:06
  I
• 28:06
  don't
• 28:07
  know
• 28:07
  that
• 28:07
  people
• 28:07
  always.
• 28:08
  Understand
• 28:09
  the
• 28:09
  best
• 28:09
  way
• 28:10
  to
• 28:10
  sell
• 28:11
  on
• 28:11
  a
• 28:11
  podcast.
• 28:12
  So
• 28:12
  the
• 28:12
  ways
• 28:13
  we've
• 28:13
  talked
• 28:13
  about
• 28:14
  are
• 28:14
  really,
• 28:14
  really
• 28:14
  important.
• 28:15
  So
• 28:15
  if
• 28:15
  you're
• 28:15
  going
• 28:15
  to
• 28:15
  show
• 28:16
  up,
• 28:16
  you're
• 28:16
  gonna
• 28:16
  add
• 28:16
  value,
• 28:17
  you're
• 28:18
  going
• 28:18
  to,
• 28:19
  as
• 28:19
  a
• 28:19
  coach,
• 28:19
  you
• 28:20
  know,
• 28:20
  it's
• 28:20
  quite
• 28:20
  a
• 28:20
  good
• 28:20
  opportunity.
• 28:21
  I
• 28:21
  know
• 28:21
  clients
• 28:22
  who
• 28:22
  will
• 28:22
  demonstrate
• 28:23
  a
• 28:23
  little
• 28:23
  bit
• 28:24
  on
• 28:24
  the
• 28:24
  host,
• 28:24
  if
• 28:24
  that's
• 28:25
  appropriate.
• 28:25
  You
• 28:25
  could
• 28:26
  always
• 28:26
  showcase
• 28:27
  your
• 28:27
  skills
• 28:27
  a
• 28:27
  little
• 28:27
  bit.
• 28:28
  You're
• 28:28
  gonna
• 28:29
  share
• 28:29
  stories,
• 28:30
  some
• 28:30
  of
• 28:30
  those
• 28:30
  stories
• 28:31
  might
• 28:31
  be
• 28:31
  examples
• 28:31
  of
• 28:31
  how
• 28:32
  you've
• 28:32
  worked
• 28:32
  with
• 28:32
  clients
• 28:33
  and
• 28:33
  maybe
• 28:33
  people
• 28:34
  can
• 28:34
  picture
• 28:35
  working
• 28:35
  with
• 28:35
  you
• 28:36
  or
• 28:36
  the
• 28:36
  kind
• 28:36
  of
• 28:36
  results
• 28:37
  that
• 28:37
  you
• 28:37
  can
• 28:38
  help
• 28:38
  them
• 28:38
  achieve.
• 28:39
  That
• 28:39
  can
• 28:39
  be
• 28:39
  really
• 28:40
  helpful.
• 28:41
  So
• 28:41
  we
• 28:41
  talked
• 28:41
  about
• 28:41
  your
• 28:41
  goals.
• 28:42
  So
• 28:42
  what
• 28:43
  your
• 28:43
  goals
• 28:43
  are
• 28:43
  gonna
• 28:44
  help
• 28:44
  inform
• 28:45
  is
• 28:45
  your
• 28:45
  call
• 28:46
  to
• 28:46
  action
• 28:46
  at
• 28:46
  the
• 28:46
  end
• 28:46
  of
• 28:47
  the
• 28:47
  podcast.
• 28:48
  So
• 28:48
  when
• 28:48
  the
• 28:48
  host
• 28:49
  says,
• 28:49
  where
• 28:49
  can
• 28:50
  listeners
• 28:50
  go
• 28:50
  to
• 28:50
  connect
• 28:51
  with
• 28:51
  you
• 28:51
  or
• 28:51
  words
• 28:52
  to
• 28:52
  that
• 28:52
  effect.
• 28:53
  This
• 28:53
  is
• 28:53
  really
• 28:53
  important
• 28:54
  part.
• 28:55
  I
• 28:55
  mean,
• 28:55
  you
• 28:55
  can
• 28:55
  make
• 28:56
  it
• 28:56
  simple.
• 28:56
  It
• 28:56
  can
• 28:57
  be
• 28:57
  your
• 28:57
  website.
• 28:58
  It's
• 28:59
  not
• 28:59
  ideal
• 29:00
  to
• 29:00
  give
• 29:00
  lots
• 29:01
  of
• 29:01
  information
• 29:02
  at
• 29:02
  that
• 29:02
  point.
• 29:02
  So
• 29:03
  if
• 29:03
  you
• 29:03
  say
• 29:03
  you've
• 29:03
  got
• 29:03
  different
• 29:04
  handles
• 29:04
  on
• 29:04
  Instagram,
• 29:05
  Facebook
• 29:06
  if
• 29:06
  you
• 29:06
  list
• 29:06
  them
• 29:06
  off
• 29:07
  and
• 29:07
  give
• 29:07
  them
• 29:07
  too
• 29:07
  much
• 29:08
  because
• 29:08
  they
• 29:08
  could
• 29:08
  be
• 29:09
  driving
• 29:09
  or
• 29:10
  jogging
• 29:10
  or
• 29:10
  not
• 29:11
  have
• 29:11
  a
• 29:11
  pen
• 29:11
  to
• 29:11
  hand.
• 29:12
  So
• 29:12
  if
• 29:12
  you
• 29:12
  can
• 29:12
  make
• 29:13
  that
• 29:13
  memorable,
• 29:14
  but
• 29:15
  it
• 29:15
  could
• 29:16
  be
• 29:16
  that
• 29:16
  you
• 29:16
  know,
• 29:17
  I've
• 29:17
  had
• 29:17
  clients
• 29:18
  who
• 29:18
  send
• 29:19
  listeners
• 29:20
  to
• 29:20
  a
• 29:20
  free
• 29:20
  call.
• 29:21
  That
• 29:21
  can
• 29:22
  be
• 29:22
  an
• 29:22
  option.
• 29:22
  It
• 29:23
  depends
• 29:23
  if
• 29:23
  you
• 29:23
  are
• 29:24
  at
• 29:24
  the
• 29:24
  start
• 29:24
  of
• 29:24
  your
• 29:25
  journey,
• 29:25
  your
• 29:25
  business,
• 29:26
  and
• 29:27
  for
• 29:27
  you,
• 29:27
  getting
• 29:27
  calls
• 29:28
  where
• 29:28
  you
• 29:28
  can
• 29:28
  have
• 29:29
  a
• 29:29
  further
• 29:29
  conversation
• 29:30
  with
• 29:30
  people
• 29:30
  would
• 29:31
  be
• 29:31
  a
• 29:31
  good
• 29:31
  thing.
• 29:32
  You're
• 29:32
  not
• 29:32
  too
• 29:32
  busy.
• 29:33
  That
• 29:33
  can
• 29:33
  be
• 29:33
  a
• 29:33
  great
• 29:34
  offer.
• 29:35
  So
• 29:35
  you
• 29:35
  could
• 29:35
  make
• 29:35
  that
• 29:36
  your
• 29:36
  call
• 29:36
  to
• 29:36
  action.
• 29:37
  Wherever
• 29:38
  you
• 29:38
  send
• 29:38
  people,
• 29:39
  make
• 29:39
  sure
• 29:39
  it's
• 29:39
  free.
• 29:40
  On
• 29:40
  that
• 29:40
  next
• 29:41
  step.
• 29:41
  'cause
• 29:41
  you,
• 29:42
  ideally,
• 29:43
  some
• 29:43
  people
• 29:43
  will
• 29:44
  hear
• 29:44
  you
• 29:45
  and
• 29:45
  they'll
• 29:45
  be
• 29:45
  ready
• 29:45
  to
• 29:45
  work
• 29:46
  with
• 29:46
  you,
• 29:46
  but
• 29:46
  a
• 29:47
  lot
• 29:47
  won't.
• 29:47
  But
• 29:47
  they
• 29:48
  still
• 29:48
  might
• 29:48
  want
• 29:48
  to
• 29:48
  connect
• 29:49
  with
• 29:49
  you
• 29:49
  and
• 29:49
  you
• 29:49
  might
• 29:50
  be
• 29:50
  right
• 29:50
  for
• 29:50
  them
• 29:50
  down
• 29:50
  the
• 29:51
  line.
• 29:51
  So
• 29:52
  send
• 29:52
  them
• 29:53
  somewhere
• 29:53
  that
• 29:53
  you're
• 29:53
  gonna
• 29:54
  nurture
• 29:54
  them.
• 29:54
  So
• 29:54
  maybe
• 29:55
  you
• 29:55
  have
• 29:55
  a
• 29:55
  newsletter,
• 29:56
  perhaps
• 29:56
  you
• 29:56
  have
• 29:57
  a
• 29:57
  lead
• 29:57
  magnet
• 29:57
  you
• 29:58
  can
• 29:58
  talk
• 29:58
  about
• 29:58
  in
• 29:59
  that
• 29:59
  call
• 29:59
  to
• 29:59
  action
• 30:00
  and
• 30:00
  get
• 30:00
  them
• 30:00
  onto
• 30:00
  your
• 30:00
  list.
• 30:01
  Or
• 30:02
  you
• 30:02
  could
• 30:02
  say,
• 30:02
  you
• 30:03
  know,
• 30:03
  DM
• 30:04
  me
• 30:04
  on
• 30:04
  Instagram
• 30:04
  if
• 30:04
  that's
• 30:04
  why
• 30:04
  you're
• 30:04
  really
• 30:05
  active.
• 30:05
  And
• 30:06
  say
• 30:07
  this
• 30:07
  word
• 30:07
  or
• 30:07
  say
• 30:07
  you
• 30:08
  heard
• 30:08
  me
• 30:08
  on.
• 30:09
  Women
• 30:09
  in
• 30:09
  the
• 30:09
  coaching
• 30:10
  arena,
• 30:10
  podcast
• 30:11
  and
• 30:12
  we
• 30:12
  can
• 30:12
  have
• 30:12
  a
• 30:12
  chat.
• 30:13
  Or
• 30:13
  connect
• 30:14
  with
• 30:14
  me
• 30:14
  on
• 30:14
  LinkedIn
• 30:15
  or
• 30:15
  something.
• 30:15
  Something
• 30:16
  that
• 30:16
  I
• 30:16
  find
• 30:17
  quite
• 30:17
  good
• 30:17
  is
• 30:17
  a
• 30:17
  landing
• 30:18
  page
• 30:18
  where
• 30:18
  you
• 30:19
  can
• 30:20
  put
• 30:20
  your,
• 30:20
  if
• 30:21
  you've
• 30:21
  got
• 30:21
  any
• 30:21
  offers,
• 30:22
  you
• 30:22
  can
• 30:22
  pop
• 30:22
  them
• 30:22
  on
• 30:22
  there.
• 30:23
  You
• 30:23
  can
• 30:23
  put
• 30:23
  the
• 30:23
  different
• 30:23
  ways
• 30:24
  to
• 30:24
  connect
• 30:24
  on
• 30:25
  all
• 30:25
  your
• 30:25
  social
• 30:25
  media.
• 30:26
  It
• 30:26
  can
• 30:26
  be
• 30:26
  a
• 30:26
  good
• 30:27
  way
• 30:27
  to
• 30:27
  test
• 30:27
  out
• 30:28
  what's
• 30:28
  resonating
• 30:29
  with
• 30:29
  audiences
• 30:30
  as
• 30:30
  well.
• 30:30
  That
• 30:30
  can
• 30:30
  be.
• 30:31
  A
• 30:31
  good
• 30:32
  call
• 30:32
  to
• 30:32
  action.
• 30:33
  They're
• 30:33
  all
• 30:33
  quite
• 30:33
  good
• 30:33
  ways
• 30:34
  that
• 30:34
  you
• 30:35
  can
• 30:35
  see
• 30:35
  results
• 30:36
  from
• 30:36
  podcasting.
• 30:38
  Yeah.
• 30:38
  Love
• 30:38
  it.
• 30:38
  Gosh,
• 30:39
  thank
• 30:39
  you
• 30:39
  so
• 30:39
  much
• 30:39
  Victoria.
• 30:40
  This
• 30:40
  is
• 30:40
  unbelievable.
• 30:41
  So,
• 30:42
  shall
• 30:42
  we
• 30:42
  think
• 30:43
  now
• 30:43
  about
• 30:43
  common
• 30:44
  mistakes
• 30:44
  people
• 30:44
  might
• 30:45
  make?
• 30:45
  We've
• 30:45
  probably
• 30:45
  covered
• 30:46
  loads,
• 30:46
  but
• 30:46
  is
• 30:46
  there
• 30:47
  anything
• 30:47
  else
• 30:47
  we've
• 30:47
  missed?
• 30:48
  Yeah,
• 30:49
  so
• 30:49
  when
• 30:49
  you're
• 30:49
  pitching
• 30:50
  podcasts
• 30:50
  and
• 30:50
  then
• 30:51
  say
• 30:52
  you're
• 30:52
  getting
• 30:52
  the
• 30:52
  yeses
• 30:53
  come
• 30:53
  in,
• 30:54
  hosts
• 30:55
  might
• 30:55
  be
• 30:55
  in
• 30:55
  different
• 30:55
  time
• 30:56
  zones,
• 30:56
  so
• 30:57
  you
• 30:57
  need
• 30:57
  to
• 30:58
  think
• 30:58
  that
• 30:58
  through
• 30:58
  how
• 30:59
  that's
• 30:59
  gonna
• 30:59
  fit
• 30:59
  with
• 31:00
  your
• 31:00
  lifestyle.
• 31:01
  But
• 31:01
  you
• 31:01
  might
• 31:01
  wanna
• 31:01
  think
• 31:02
  about
• 31:02
  that
• 31:02
  before
• 31:03
  you
• 31:03
  do
• 31:03
  the
• 31:03
  pitching.
• 31:04
  But
• 31:04
  for
• 31:05
  example,
• 31:06
  I've
• 31:06
  been
• 31:06
  aware
• 31:07
  of
• 31:07
  people
• 31:08
  who,
• 31:08
  they
• 31:08
  get
• 31:08
  the
• 31:08
  yes.
• 31:09
  And
• 31:09
  then
• 31:10
  they
• 31:10
  say,
• 31:10
  but
• 31:10
  I
• 31:10
  only
• 31:10
  wanna
• 31:10
  do
• 31:11
  half
• 31:11
  an
• 31:11
  hour.
• 31:11
  I
• 31:11
  don't
• 31:11
  have
• 31:12
  an
• 31:12
  hour
• 31:12
  to
• 31:12
  spend
• 31:12
  or
• 31:13
  to
• 31:13
  be
• 31:13
  on
• 31:13
  that
• 31:13
  interview.
• 31:14
  Or,
• 31:15
  I'm
• 31:15
  not
• 31:15
  actually
• 31:15
  free
• 31:16
  for
• 31:16
  four
• 31:16
  months,
• 31:17
  so,
• 31:17
  I'll
• 31:18
  let
• 31:18
  you
• 31:18
  know.
• 31:19
  So
• 31:19
  that's
• 31:19
  gonna
• 31:20
  be
• 31:20
  the
• 31:20
  fastest
• 31:20
  way
• 31:20
  to
• 31:21
  lose
• 31:21
  the
• 31:21
  booking.
• 31:22
  So
• 31:22
  you
• 31:22
  want
• 31:23
  to
• 31:23
  be
• 31:23
  as
• 31:23
  polite
• 31:24
  and
• 31:24
  as
• 31:24
  amiable
• 31:25
  you
• 31:25
  can
• 31:25
  with
• 31:25
  your
• 31:25
  schedule
• 31:26
  once
• 31:27
  you
• 31:27
  start
• 31:27
  pitching
• 31:28
  them.
• 31:28
  'Cause
• 31:28
  just
• 31:28
  be
• 31:28
  aware
• 31:29
  that
• 31:29
  it's,
• 31:30
  it's
• 31:30
  very
• 31:30
  much
• 31:30
  on
• 31:31
  the
• 31:31
  host
• 31:31
  and
• 31:31
  you
• 31:31
  don't
• 31:31
  wanna.
• 31:32
  Upset
• 31:32
  them
• 31:33
  at
• 31:33
  the
• 31:33
  outset.
• 31:34
  Being
• 31:34
  late
• 31:35
  to
• 31:35
  your
• 31:35
  podcast,
• 31:35
  that's
• 31:36
  not
• 31:36
  always,
• 31:37
  that's
• 31:37
  not
• 31:37
  a
• 31:37
  good
• 31:37
  look.
• 31:38
  So,
• 31:39
  on
• 31:39
  time
• 31:40
  means
• 31:40
  early,
• 31:41
  we've
• 31:41
  talked
• 31:41
  about
• 31:42
  the
• 31:42
  equipment.
• 31:43
  Don't
• 31:43
  show
• 31:43
  up
• 31:44
  and
• 31:44
  sell.
• 31:44
  They're,
• 31:45
  that's
• 31:45
  a
• 31:45
  massive,
• 31:46
  massive
• 31:46
  mistake.
• 31:47
  So
• 31:48
  particularly
• 31:49
  I've
• 31:49
  seen
• 31:50
  with
• 31:50
  authors,
• 31:50
  we've
• 31:50
  probably
• 31:51
  all
• 31:51
  heard
• 31:51
  the
• 31:52
  interviews
• 31:52
  where
• 31:53
  it's
• 31:53
  like,
• 31:53
  buy
• 31:53
  my
• 31:53
  book,
• 31:54
  buy
• 31:54
  my
• 31:54
  book,
• 31:55
  buy
• 31:55
  my
• 31:55
  book.
• 31:56
  And
• 31:56
  then
• 31:56
  I've
• 31:57
  certainly
• 31:57
  seen
• 31:59
  host,
• 31:59
  you
• 31:59
  know,
• 31:59
  say,
• 32:00
  I
• 32:00
  can't
• 32:00
  put
• 32:00
  this
• 32:01
  out
• 32:01
  to
• 32:02
  my
• 32:02
  audience.
• 32:02
  Yeah.
• 32:03
  So
• 32:03
  you've
• 32:03
  got
• 32:03
  to
• 32:03
  weave
• 32:04
  those
• 32:04
  things
• 32:05
  in.
• 32:05
  Be
• 32:06
  a
• 32:06
  good
• 32:06
  communicator,
• 32:06
  really.
• 32:07
  So
• 32:07
  anything
• 32:07
  the
• 32:07
  host
• 32:08
  asks
• 32:08
  for,
• 32:08
  make
• 32:09
  sure
• 32:09
  you
• 32:09
  provide
• 32:10
  and
• 32:11
  I
• 32:11
  think
• 32:11
  they're
• 32:12
  the
• 32:12
  main
• 32:12
  ones.
• 32:13
  Yeah,
• 32:13
  totally.
• 32:14
  I
• 32:14
  can't
• 32:14
  think
• 32:14
  of
• 32:14
  any
• 32:15
  others
• 32:15
  either.
• 32:17
  And
• 32:17
  so
• 32:18
  you
• 32:18
  mentioned
• 32:18
  you
• 32:18
  have
• 32:19
  resources
• 32:20
  to
• 32:20
  help
• 32:20
  people
• 32:20
  to
• 32:21
  do
• 32:21
  this.
• 32:21
  Tell
• 32:21
  me
• 32:21
  more
• 32:22
  about
• 32:22
  where
• 32:22
  they
• 32:22
  can
• 32:22
  find
• 32:23
  you
• 32:23
  and
• 32:24
  your
• 32:24
  resources.
• 32:24
  Sure
• 32:25
  we
• 32:25
  have
• 32:26
  a
• 32:26
  free
• 32:26
  podcast,
• 32:27
  guesting
• 32:27
  starter
• 32:28
  kit
• 32:28
  that
• 32:28
  we've
• 32:29
  put
• 32:29
  together.
• 32:30
  So
• 32:30
  if
• 32:30
  this
• 32:31
  is
• 32:31
  a
• 32:31
  strategy
• 32:31
  that
• 32:32
  you're
• 32:32
  thinking
• 32:32
  about,
• 32:32
  this
• 32:33
  has
• 32:33
  got,
• 32:34
  tips
• 32:34
  of
• 32:34
  the
• 32:34
  things
• 32:35
  that
• 32:35
  we've
• 32:35
  gone
• 32:35
  through,
• 32:35
  really.
• 32:36
  Where
• 32:36
  do
• 32:36
  you
• 32:36
  find
• 32:36
  podcasts?
• 32:37
  What
• 32:38
  are
• 32:38
  you
• 32:38
  looking
• 32:38
  for?
• 32:39
  I
• 32:39
  mean,
• 32:39
  something
• 32:39
  we
• 32:39
  haven't
• 32:39
  touched
• 32:40
  on
• 32:40
  too
• 32:40
  much
• 32:40
  is
• 32:40
  how
• 32:40
  do
• 32:41
  you
• 32:41
  assess
• 32:41
  if
• 32:41
  it's
• 32:41
  the
• 32:41
  right
• 32:42
  fit?
• 32:42
  So
• 32:42
  there's
• 32:43
  some
• 32:43
  tips
• 32:43
  in
• 32:43
  there.
• 32:44
  There's
• 32:44
  a
• 32:44
  one
• 32:45
  sheet
• 32:45
  template
• 32:45
  in
• 32:46
  Canva,
• 32:46
  so
• 32:46
  if
• 32:46
  you're
• 32:46
  gonna
• 32:47
  put
• 32:47
  your
• 32:47
  own
• 32:47
  together,
• 32:48
  you
• 32:48
  can
• 32:48
  access
• 32:49
  that.
• 32:49
  And
• 32:50
  some
• 32:50
  of
• 32:50
  the
• 32:50
  helpful,
• 32:51
  tips
• 32:52
  being
• 32:52
  a
• 32:52
  great
• 32:52
  guest
• 32:52
  and
• 32:53
  things
• 32:53
  like
• 32:53
  that,
• 32:53
  but
• 32:54
  I've
• 32:54
  put
• 32:54
  that
• 32:55
  and
• 32:55
  ways
• 32:56
  we
• 32:56
  can
• 32:56
  connect
• 32:56
  onto
• 32:57
  a
• 32:57
  landing
• 32:57
  page,
• 32:58
  which
• 32:58
  is
• 32:58
  you
• 32:59
  can
• 32:59
  find
• 32:59
  at
• 32:59
  https://thebestpodcastguest.co.uk/coaching-arena/,
• 33:08
  and
• 33:08
  then
• 33:08
  it's
• 33:08
  all
• 33:09
  on
• 33:09
  there.
• 33:09
  There's
• 33:10
  also
• 33:10
  a
• 33:10
  limited
• 33:11
  number
• 33:11
  of,
• 33:12
  guesting
• 33:12
  strategy
• 33:13
  sessions
• 33:13
  on
• 33:14
  there,
• 33:14
  so
• 33:14
  if
• 33:14
  this
• 33:14
  is
• 33:15
  something
• 33:15
  that
• 33:15
  you
• 33:15
  are
• 33:15
  interested
• 33:16
  in
• 33:16
  doing
• 33:16
  and
• 33:16
  you'd
• 33:16
  like
• 33:17
  a
• 33:17
  chat
• 33:17
  further,
• 33:18
  you
• 33:18
  can
• 33:18
  connect
• 33:18
  with
• 33:18
  me
• 33:19
  there
• 33:19
  as
• 33:19
  well.
• 33:20
  Love
• 33:20
  it.
• 33:21
  Thanks
• 33:21
  Victoria.
• 33:22
  Yes.
• 33:22
  I
• 33:23
  obviously
• 33:23
  used
• 33:23
  your
• 33:24
  services
• 33:24
  and
• 33:25
  your,
• 33:25
  one
• 33:25
  sheet
• 33:26
  and
• 33:26
  all
• 33:26
  of
• 33:26
  that,
• 33:26
  and
• 33:26
  it
• 33:27
  was
• 33:27
  brilliant
• 33:28
  and
• 33:28
  I
• 33:28
  remembered
• 33:29
  earlier
• 33:29
  now
• 33:30
  you
• 33:30
  were
• 33:30
  talking
• 33:30
  about
• 33:30
  being
• 33:31
  available
• 33:31
  on
• 33:31
  their
• 33:31
  time
• 33:32
  zones.
• 33:32
  So
• 33:32
  I
• 33:33
  think
• 33:33
  nearly
• 33:33
  all
• 33:34
  of
• 33:34
  mine
• 33:34
  were
• 33:34
  US
• 33:35
  time
• 33:35
  zones,
• 33:36
  but
• 33:36
  I
• 33:36
  just
• 33:37
  made
• 33:37
  available
• 33:37
  all
• 33:38
  my
• 33:38
  evenings.
• 33:39
  So
• 33:39
  I
• 33:39
  remember
• 33:39
  saying
• 33:39
  to
• 33:40
  you,
• 33:40
  my
• 33:40
  gosh,
• 33:40
  I'll
• 33:40
  be
• 33:40
  glad
• 33:41
  when
• 33:41
  this
• 33:42
  stint
• 33:42
  is
• 33:42
  over
• 33:43
  'cause
• 33:43
  I
• 33:43
  had
• 33:43
  made
• 33:43
  it
• 33:43
  my
• 33:43
  project
• 33:44
  for
• 33:44
  quarter
• 33:45
  one,
• 33:45
  so
• 33:46
  I
• 33:46
  was
• 33:46
  doing
• 33:46
  lots
• 33:47
  of
• 33:47
  evenings
• 33:47
  while
• 33:47
  the
• 33:47
  kids
• 33:48
  were
• 33:48
  in
• 33:48
  the
• 33:48
  other
• 33:48
  room.
• 33:49
  And
• 33:49
  that's
• 33:49
  what
• 33:49
  you
• 33:49
  have
• 33:50
  to
• 33:50
  do
• 33:50
  when
• 33:50
  you
• 33:50
  want
• 33:51
  to
• 33:51
  use
• 33:51
  this
• 33:51
  strategy.
• 33:53
  Yeah,
• 33:53
  and
• 33:53
  it's
• 33:54
  worth
• 33:54
  bearing
• 33:54
  in
• 33:54
  mind
• 33:54
  that
• 33:55
  a
• 33:55
  lot
• 33:55
  of
• 33:55
  shows
• 33:55
  are
• 33:56
  in
• 33:56
  America.
• 33:57
  So,
• 33:58
  you
• 33:58
  just
• 33:58
  have
• 33:58
  to
• 33:59
  bear
• 33:59
  that
• 33:59
  in
• 33:59
  mind
• 33:59
  if
• 33:59
  you're
• 33:59
  doing
• 34:00
  it.
• 34:00
  And
• 34:01
  I
• 34:01
  know
• 34:01
  we
• 34:01
  once
• 34:01
  had
• 34:01
  a
• 34:01
  client
• 34:02
  in
• 34:02
  Australia,
• 34:03
  and
• 34:03
  I
• 34:03
  know
• 34:03
  she,
• 34:04
  oh
• 34:04
  gosh,
• 34:04
  she
• 34:05
  was
• 34:05
  up
• 34:05
  at
• 34:05
  all
• 34:05
  funny
• 34:05
  times
• 34:06
  trying
• 34:06
  to
• 34:06
  do
• 34:07
  her
• 34:07
  interviews
• 34:08
  very
• 34:08
  early
• 34:08
  mornings,
• 34:09
  often.
• 34:10
  Yeah,
• 34:10
  totally.
• 34:11
  So
• 34:12
  if
• 34:12
  you
• 34:12
  are
• 34:13
  talking
• 34:13
  to
• 34:13
  the
• 34:13
  person
• 34:14
  who
• 34:14
  is
• 34:15
  wanting
• 34:15
  to
• 34:15
  use
• 34:16
  this
• 34:16
  strategy,
• 34:16
  what
• 34:17
  is
• 34:17
  the
• 34:17
  first
• 34:17
  step
• 34:18
  they
• 34:18
  should
• 34:18
  take?
• 34:20
  So
• 34:21
  do
• 34:21
  what
• 34:21
  we
• 34:21
  said.
• 34:22
  First
• 34:22
  step
• 34:23
  audit,
• 34:23
  that
• 34:24
  online
• 34:24
  presence.
• 34:25
  And
• 34:26
  yeah,
• 34:26
  just
• 34:26
  get
• 34:27
  started.
• 34:27
  Just
• 34:28
  get
• 34:28
  started
• 34:28
  with
• 34:28
  the
• 34:28
  steps.
• 34:29
  If
• 34:29
  you
• 34:29
  work
• 34:29
  your
• 34:29
  way
• 34:30
  through
• 34:30
  that,
• 34:30
  that's
• 34:30
  got
• 34:31
  lots
• 34:31
  of
• 34:31
  the
• 34:31
  preparation
• 34:32
  that
• 34:32
  you
• 34:32
  need
• 34:33
  to
• 34:33
  do.
• 34:34
  Thinking
• 34:34
  through
• 34:34
  the
• 34:34
  topics
• 34:35
  that
• 34:35
  you
• 34:35
  can
• 34:35
  talk
• 34:35
  about,
• 34:36
  putting
• 34:36
  together
• 34:37
  your
• 34:37
  one
• 34:37
  sheet,
• 34:37
  your
• 34:38
  bios,
• 34:39
  get
• 34:39
  all
• 34:39
  that
• 34:40
  information
• 34:41
  set
• 34:41
  first
• 34:42
  before
• 34:42
  you
• 34:42
  then
• 34:43
  start
• 34:43
  pitching.
• 34:44
  Yes.
• 34:44
  Love
• 34:45
  it.
• 34:45
  And
• 34:45
  if
• 34:45
  people
• 34:46
  like
• 34:46
  me
• 34:47
  have
• 34:47
  been
• 34:47
  wanting
• 34:48
  to
• 34:48
  do
• 34:48
  this
• 34:48
  for
• 34:49
  ages
• 34:49
  and
• 34:50
  they've
• 34:50
  got
• 34:50
  all
• 34:50
  your
• 34:51
  starter
• 34:51
  kit
• 34:51
  and
• 34:51
  all
• 34:52
  of
• 34:52
  the
• 34:52
  things
• 34:52
  and
• 34:53
  they're
• 34:53
  just
• 34:53
  not
• 34:53
  prioritizing
• 34:54
  doing
• 34:55
  it,
• 34:55
  tell
• 34:55
  us
• 34:56
  more
• 34:56
  about
• 34:56
  how
• 34:57
  you
• 34:57
  work
• 34:57
  with
• 34:57
  people
• 34:57
  to
• 34:58
  make
• 34:58
  this
• 34:58
  happen.
• 34:59
  I.
• 34:59
  Okay,
• 35:00
  so
• 35:00
  our
• 35:00
  main
• 35:01
  way
• 35:01
  of
• 35:01
  working
• 35:01
  with
• 35:01
  people
• 35:02
  at
• 35:02
  the
• 35:02
  moment
• 35:02
  is
• 35:02
  our
• 35:03
  done
• 35:03
  for
• 35:03
  you
• 35:03
  service,
• 35:03
  which
• 35:04
  we
• 35:04
  work
• 35:04
  with
• 35:04
  you
• 35:04
  and
• 35:05
  Joanna.
• 35:05
  So
• 35:06
  if
• 35:06
  it's
• 35:07
  something
• 35:07
  that's
• 35:07
  been
• 35:07
  on
• 35:07
  your
• 35:08
  list
• 35:08
  and
• 35:08
  you
• 35:08
  just
• 35:08
  can't
• 35:09
  find
• 35:09
  time
• 35:09
  because
• 35:09
  you're
• 35:10
  running
• 35:10
  your
• 35:10
  coaching
• 35:10
  business
• 35:11
  and
• 35:11
  you
• 35:11
  just
• 35:12
  want
• 35:12
  the
• 35:12
  bookings
• 35:13
  put
• 35:13
  into
• 35:13
  your
• 35:13
  calendar,
• 35:14
  then
• 35:15
  yeah,
• 35:15
  that's
• 35:15
  how
• 35:15
  we
• 35:15
  help.
• 35:16
  We
• 35:16
  work
• 35:17
  on
• 35:17
  guaranteed
• 35:17
  bookings,
• 35:18
  so
• 35:18
  our
• 35:19
  general
• 35:19
  packages
• 35:20
  are
• 35:20
  we
• 35:20
  guarantee
• 35:21
  six
• 35:21
  bookings
• 35:21
  or
• 35:21
  12
• 35:22
  bookings,
• 35:22
  and
• 35:23
  it's
• 35:23
  quite
• 35:23
  a
• 35:23
  supportive
• 35:24
  package.
• 35:24
  So
• 35:25
  if
• 35:25
  you
• 35:25
  are
• 35:26
  new
• 35:26
  to
• 35:26
  this,
• 35:27
  then
• 35:27
  it
• 35:28
  includes
• 35:28
  a
• 35:28
  session
• 35:29
  with
• 35:29
  a
• 35:29
  speech
• 35:29
  coach.
• 35:30
  It
• 35:30
  includes
• 35:31
  an
• 35:31
  audio
• 35:31
  consultation
• 35:32
  where
• 35:32
  you've
• 35:33
  got
• 35:33
  the
• 35:33
  support
• 35:33
  to
• 35:33
  get
• 35:33
  the
• 35:33
  equipment
• 35:34
  you
• 35:34
  need
• 35:34
  and
• 35:34
  to
• 35:34
  check
• 35:35
  your
• 35:36
  space
• 35:36
  is
• 35:36
  right
• 35:36
  for
• 35:37
  recording.
• 35:38
  We
• 35:38
  can
• 35:38
  help
• 35:38
  you
• 35:39
  with
• 35:39
  topics,
• 35:40
  questions,
• 35:41
  putting
• 35:41
  together
• 35:42
  your
• 35:42
  biography,
• 35:42
  all
• 35:43
  the
• 35:43
  assets
• 35:43
  that
• 35:43
  you
• 35:43
  need.
• 35:44
  We'll
• 35:44
  help
• 35:44
  collate
• 35:45
  at
• 35:46
  the
• 35:46
  beginning,
• 35:47
  and
• 35:47
  then
• 35:47
  we
• 35:47
  go
• 35:47
  out
• 35:47
  and
• 35:48
  we
• 35:48
  research
• 35:48
  that
• 35:49
  list
• 35:49
  of
• 35:49
  shows
• 35:49
  for
• 35:50
  your
• 35:50
  approval.
• 35:51
  And
• 35:51
  then
• 35:51
  we
• 35:51
  get
• 35:52
  pitching
• 35:52
  and
• 35:52
  booking
• 35:52
  them
• 35:53
  into
• 35:53
  your
• 35:53
  calendar
• 35:54
  and
• 35:54
  following
• 35:55
  up
• 35:55
  with
• 35:55
  hosts
• 35:55
  and
• 35:56
  making
• 35:56
  sure.
• 35:57
  Again,
• 35:57
  they
• 35:58
  have
• 35:58
  everything
• 35:58
  they
• 35:58
  need,
• 35:59
  the
• 35:59
  air
• 35:59
  dates,
• 35:59
  you
• 36:00
  get
• 36:00
  the
• 36:00
  files
• 36:00
  if
• 36:00
  you
• 36:00
  need
• 36:01
  them
• 36:01
  to
• 36:01
  repurpose.
• 36:02
  So
• 36:02
  it's
• 36:03
  a
• 36:03
  very
• 36:03
  complete
• 36:04
  service
• 36:04
  for
• 36:04
  anyone
• 36:05
  who
• 36:05
  just
• 36:06
  wants
• 36:06
  it
• 36:06
  done.
• 36:07
  Yeah,
• 36:08
  totally.
• 36:08
  I
• 36:09
  loved
• 36:09
  the
• 36:10
  fact
• 36:10
  that
• 36:10
  I
• 36:10
  didn't
• 36:11
  personally
• 36:11
  have
• 36:12
  to
• 36:12
  have
• 36:13
  the
• 36:13
  rejection.
• 36:14
  I
• 36:14
  know
• 36:14
  that
• 36:14
  sounds
• 36:14
  crazy,
• 36:15
  but
• 36:15
  I
• 36:15
  couldn't
• 36:16
  bear
• 36:17
  sending
• 36:18
  those
• 36:18
  emails
• 36:19
  thinking
• 36:20
  what
• 36:20
  if
• 36:20
  they
• 36:20
  don't
• 36:21
  reply?
• 36:21
  Like
• 36:21
  all
• 36:22
  of
• 36:22
  the
• 36:22
  fear
• 36:22
  comes
• 36:23
  up
• 36:23
  personally
• 36:24
  for
• 36:24
  me
• 36:24
  when
• 36:25
  I
• 36:25
  pitch
• 36:25
  something.
• 36:27
  And
• 36:27
  so
• 36:27
  I
• 36:27
  loved
• 36:28
  the
• 36:28
  way
• 36:29
  that
• 36:29
  we
• 36:29
  just
• 36:30
  got
• 36:30
  this
• 36:30
  list
• 36:31
  and
• 36:31
  I
• 36:31
  was
• 36:31
  like,
• 36:31
  okay.
• 36:32
  Yep.
• 36:33
  Go
• 36:34
  for
• 36:34
  it.
• 36:34
  And
• 36:34
  I
• 36:35
  still
• 36:35
  felt
• 36:35
  all
• 36:36
  of
• 36:36
  the
• 36:36
  fear,
• 36:36
  but
• 36:36
  I
• 36:36
  didn't
• 36:36
  have
• 36:37
  to
• 36:38
  have
• 36:38
  a
• 36:38
  hundred
• 36:38
  rejections,
• 36:39
  which
• 36:40
  I
• 36:40
  probably
• 36:40
  would've
• 36:40
  personally
• 36:41
  felt
• 36:41
  if
• 36:41
  I'd
• 36:42
  have
• 36:42
  hit
• 36:43
  go
• 36:43
  on
• 36:43
  a
• 36:43
  hundred
• 36:44
  emails.
• 36:45
  So
• 36:45
  for
• 36:45
  me,
• 36:46
  that
• 36:46
  was
• 36:46
  why
• 36:47
  eventually
• 36:47
  I
• 36:48
  thought,
• 36:48
  you
• 36:48
  know
• 36:48
  what?
• 36:48
  I
• 36:49
  can't
• 36:49
  keep
• 36:49
  having
• 36:49
  this
• 36:50
  on
• 36:50
  the
• 36:50
  list.
• 36:50
  I've
• 36:51
  obviously
• 36:51
  got
• 36:51
  some
• 36:52
  emotional
• 36:53
  fear
• 36:53
  of
• 36:53
  rejection
• 36:54
  in
• 36:54
  the
• 36:54
  way.
• 36:55
  I
• 36:55
  just
• 36:55
  want
• 36:55
  it
• 36:55
  done.
• 36:56
  So
• 36:56
  whilst
• 36:57
  we
• 36:57
  can
• 36:57
  have
• 36:57
  all
• 36:57
  of
• 36:57
  the
• 36:57
  practical
• 36:58
  tips
• 36:58
  in
• 36:58
  the
• 36:58
  world,
• 36:59
  and
• 36:59
  obviously
• 36:59
  your.
• 37:00
  Starter
• 37:00
  kit
• 37:01
  and
• 37:01
  all
• 37:01
  of
• 37:01
  the
• 37:01
  things.
• 37:02
  Sometimes
• 37:03
  it's
• 37:03
  actually
• 37:04
  that
• 37:04
  emotional
• 37:05
  thing
• 37:05
  and
• 37:06
  you
• 37:06
  just
• 37:06
  need
• 37:06
  to
• 37:06
  hand
• 37:07
  over
• 37:07
  the
• 37:07
  things
• 37:07
  that
• 37:08
  you
• 37:08
  don't
• 37:08
  personally
• 37:09
  like
• 37:10
  doing,
• 37:10
  and
• 37:10
  you
• 37:10
  procrastinate
• 37:11
  over.
• 37:12
  Yeah,
• 37:12
  a
• 37:12
  hundred
• 37:13
  percent.
• 37:13
  And
• 37:13
  you're
• 37:14
  not
• 37:14
  the
• 37:14
  only
• 37:14
  one
• 37:14
  who
• 37:14
  comes
• 37:15
  to
• 37:15
  us
• 37:15
  for,
• 37:15
  for
• 37:16
  that
• 37:16
  reason.
• 37:16
  And
• 37:16
  I
• 37:16
  think
• 37:17
  it's
• 37:17
  really
• 37:17
  normal.
• 37:18
  It's
• 37:18
  nobody
• 37:19
  wants
• 37:19
  rejection,
• 37:20
  but
• 37:20
  you
• 37:20
  were
• 37:20
  really,
• 37:21
  really
• 37:21
  easy
• 37:21
  to
• 37:22
  pitch.
• 37:22
  You
• 37:22
  did
• 37:22
  go
• 37:22
  down
• 37:22
  really,
• 37:23
  really
• 37:23
  well
• 37:23
  with
• 37:23
  the
• 37:23
  host,
• 37:24
  just
• 37:24
  to
• 37:24
  reassure
• 37:24
  you.
• 37:26
  Thank
• 37:26
  you.
• 37:26
  Thank
• 37:26
  you.
• 37:26
  I
• 37:26
  did.
• 37:27
  Yeah.
• 37:27
  I
• 37:27
  loved
• 37:27
  being
• 37:28
  on
• 37:28
  the
• 37:28
  shows
• 37:28
  and
• 37:29
  I
• 37:29
  think
• 37:29
  I've
• 37:29
  got
• 37:29
  even
• 37:29
  more
• 37:30
  coming
• 37:30
  and
• 37:30
  I
• 37:30
  got,
• 37:30
  well,
• 37:31
  more
• 37:31
  than
• 37:32
  the
• 37:32
  six
• 37:32
  that
• 37:32
  we
• 37:33
  hoped
• 37:33
  for.
• 37:33
  So,
• 37:33
  yes.
• 37:34
  Totally.
• 37:34
  It
• 37:34
  went
• 37:35
  really,
• 37:35
  really
• 37:35
  well.
• 37:36
  So
• 37:36
  again,
• 37:36
  it
• 37:36
  is
• 37:37
  all
• 37:37
  just
• 37:37
  in
• 37:38
  our
• 37:38
  heads,
• 37:38
  but
• 37:39
  in
• 37:39
  case
• 37:39
  that's
• 37:39
  you
• 37:40
  feeling
• 37:41
  that,
• 37:41
  just
• 37:41
  know
• 37:41
  that
• 37:42
  that's
• 37:42
  completely
• 37:42
  normal.
• 37:44
  Yeah,
• 37:44
  absolutely.
• 37:45
  And
• 37:45
  that's
• 37:45
  it
• 37:46
  we
• 37:46
  work
• 37:46
  on
• 37:46
  a
• 37:46
  minimum,
• 37:47
  so
• 37:47
  six,
• 37:48
  but
• 37:48
  if
• 37:48
  we
• 37:48
  get
• 37:48
  more
• 37:49
  comeback
• 37:49
  from
• 37:49
  pitches
• 37:50
  that
• 37:50
  we
• 37:50
  sent
• 37:50
  out,
• 37:51
  we
• 37:51
  always.
• 37:52
  We
• 37:52
  always
• 37:52
  pass
• 37:52
  those
• 37:53
  on.
• 37:53
  Yes,
• 37:54
  you
• 37:54
  did.
• 37:55
  Thank
• 37:55
  you
• 37:55
  so
• 37:55
  much,
• 37:56
  Victoria.
• 37:56
  My
• 37:56
  gosh.
• 37:57
  I
• 37:57
  think
• 37:57
  people
• 37:57
  will
• 37:58
  be
• 37:58
  listening
• 37:58
  to
• 37:58
  this
• 37:58
  episode
• 37:59
  again
• 37:59
  and
• 37:59
  again,
• 38:00
  writing
• 38:00
  notes
• 38:01
  every
• 38:01
  step
• 38:01
  of
• 38:01
  the
• 38:01
  way.
• 38:02
  So
• 38:02
  thank
• 38:02
  you
• 38:02
  for
• 38:02
  your
• 38:03
  generosity
• 38:03
  in
• 38:04
  sharing,
• 38:04
  and
• 38:05
  I
• 38:05
  can't
• 38:05
  wait
• 38:05
  to
• 38:06
  share
• 38:06
  this
• 38:06
  with
• 38:06
  my
• 38:07
  audience.
• 38:08
  Oh,
• 38:08
  thank
• 38:08
  you
• 38:08
  so
• 38:08
  much
• 38:08
  for
• 38:08
  having
• 38:09
  me
• 38:09
  on
• 38:09
  the
• 38:09
  podcast,
• 38:09
  Joanna.
• 38:10
  It's
• 38:10
  been
• 38:10
  great
• 38:10
  talking
• 38:11
  to
• 38:11
  you.
• 38:12
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• 38:12
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• 38:18
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• 38:19
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• 38:20
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• 38:20
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• 38:21
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• 38:24
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• 38:27
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• 38:29
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• 38:31
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• 38:31
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• 38:31
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• 38:31
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• 38:31
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• 38:33
  Microphone (Samson Q2U Microphone): Let
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• 38:35
  Microphone (Samson Q2U Microphone): useful.
• 38:36
  Microphone (Samson Q2U Microphone): Share
• 38:36
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• 38:38
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• 38:38
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• 38:39
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• 38:39
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• 38:39
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• 38:40
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• 38:40
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• 38:40
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• 38:42
  Microphone (Samson Q2U Microphone): Remember
• 38:43
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• 38:43
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• 38:43
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• 38:44
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• 38:45
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• 38:46
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• 38:46
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• 38:47
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• 38:47
  Microphone (Samson Q2U Microphone): watering
• 38:47
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• 38:48
  Microphone (Samson Q2U Microphone): seed.
• 38:49
  Microphone (Samson Q2U Microphone): Get
• 38:49
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• 38:49
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• 38:49
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• 38:50
  Microphone (Samson Q2U Microphone): greatly
• 38:51
  Microphone (Samson Q2U Microphone): and
• 38:51
  Microphone (Samson Q2U Microphone): try.