Latest / The Real Estate Agent Playbook / The Culture Code Book Review-Wolf Pack Culture One of the Strongest Forces on the planet

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The Culture Code Book Review-Wolf Pack Culture One of the Strongest Forces on the planet · The Real Estate Agent Playbook

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  Introvert or extrovert, it doesn't really matter.
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  The true power of culture happens when collaboration comes together.
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  When you're able to work towards a common goal with other people, then
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  you're able to level up sooner.
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  You're able to scale quicker.
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  And the honest truth is we as humans are naturally inclined to run in packs,
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  and that's what we're gonna talk about.
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  And that's exactly what this book, the Culture code instilled in my brain.
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  Stay tuned.
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  What's up guys?
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  Coach Gain Real estate Agent Playbook, bringing you another book review.
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  Oftentimes in these Facebook groups and things people are talking
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  about, what books are you reading?
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  I absolutely read 10 pages a day, and believe it or not,
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  I've read probably 10 15.
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  20 books already this year just by doing that.
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  Don't worry, I'm not reading little kids books, but always wanna share what
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  I'm finding and make recommendations.
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  I will link the Culture code book on Amazon below.
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  It's an UNAFFILIATE code or anything, just like to show
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  you where to find these things.
• 1:07
  So as always, please reach out, like, comment, subscribe
• 1:10
  if you're watching on YouTube.
• 1:11
  If you're watching the podcast, share with your favorite real estate agent.
• 1:14
  I'm so grateful for growing that community, and thank you for
• 1:17
  all your guys' help doing that.
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  If anything I say resonates with you as it did with me when I left my
• 1:23
  dad's brokerage, definitely book a call with me re agent wolfpack.com.
• 1:27
  We can talk about the exact feelings that I had when I made a brokerage
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  shift and how leaving my dad's brokerage into the Wolfpack family changed
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  my life and my business forever.
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  Alright, so let's get into it.
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  So first point, I'm gonna take home from the Culture Code book.
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  Is safety is the foundation in which cultures thrive.
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  There is, early on in the book, there's a, case study about, kind of an experiment
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  or a test or trial that was done where a group of kindergartners, several groups of
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  kindergartners, as well as several groups of college students, were given 20 pieces
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  of spaghetti, one yard of tape, one yard of string, and one large marshmallow.
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  The task at hand was to build the tallest structure out of those supplies.
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  Who do you think won the group of kindergartners?
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  And I thought about this, and I've been thinking about this a lot actually.
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  I.
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  Why, why was that the case?
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  Why was that a case across the study?
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  Why was it an accurate, you know, statistical finding?
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  Well, when we're younger, we're pretty much, you know,
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  we have, we have no qualms.
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  We haven't been, you know, told how to do stuff or.
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  You know, maybe we have been told how to do stuff, but we haven't been conditioned
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  to, you know, be like, well, I can do this better, or I'm smarter, or whatever.
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  They saw it as play and they collaborated together and they built this and
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  they, they used their creativity.
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  No one was shy to bring out a creative.
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  You know, piece of advice or, you know, everyone was trying something and it
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  was just like play, it was actually the collaboration of a group in a natural
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  setting versus, you know, college atmosphere where you overthink it and you
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  think, what, what are they gonna think?
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  And I don't want to say this because what if I'm wrong?
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  And you don't have all of those preconceived notions
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  that are entering your head.
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  So, Safety is absolutely paramount.
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  You're like, well, when you're younger you're not safe.
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  Well, you feel safer interacting and you don't feel the criticism is,
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  first of all, you might not even know it's criticism if you're younger.
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  Second of all, it's not in our nature to just naturally criticize
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  people as we move forward.
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  There's almost a competition barrier or something.
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  That struggles, especially when you get in those groups.
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  We've all been there, you know, I remember college groups and
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  how it was such a struggle.
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  You know, either there's everyone trying to do too much or take over,
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  or organizational all the opinions and all of, all of the things matter
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  when you're a group of kindergartners.
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  It doesn't really matter, and maybe that's the reason, you know, spaghetti
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  and marshmallows and things, it was just seen as play and they actually achieved
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  the common goal in a better way than obviously people have been much more
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  trained or conditioned in my opinion.
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  But you just have to feel comfortable in your own skin.
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  You have to feel valued.
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  And this is something that is absolutely something on my mind every single day
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  as I lead a group of agents of over 50 at the time of this recording, to
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  make sure that everyone feels valued.
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  Let 'em speak up.
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  Don't, don't jump and answer all the questions.
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  You know, I'll never forget, you know, when you know, we have these calls and
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  the Wolf pack, and I'll talk about that in a second, but when we had a call with
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  250 agents on it, a mastermind and 3, 4, 5 of my agents were speaking up on camera.
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  Participating in the much larger group, right?
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  This, to me, proved that they felt safe in the environment, even though
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  there was agents they don't even know from all across the world.
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  They're speaking up, contributing, pouring into the group, based
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  on their personal experiences.
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  So that is really when safety comes together, you know, as something that.
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  That levels people up together.
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  The next kind of takeaway I had was proximity to people is
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  directly correlated to cohesion.
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  And this is physical distance and you know, they said eight meters is
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  kind of where that that takes place.
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  Now, this is completely challenged by the zoom revolution that
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  that came from the pandemic.
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  However, the frequency of communication and opportunities to.
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  Be on camera and physically see people.
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  Is is something that's a little bit different.
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  Obviously this book was written way back, you know, not too long ago,
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  but definitely not in our Zoom era.
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  And so how's that change?
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  Right?
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  When I, when I'm talking to my agents and we're bringing 'em into the wolf
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  pack, I'm like, turn your cameras on, plug in, ask questions, share wins,
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  and the people that plug in, there's absolutely a direct correlation.
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  To the people that have success in real estate, we're in
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  completely different markets.
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  We're in completely different situations, right?
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  We have completely different goals.
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  We have completely different interests, but the fact of turning your camera
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  on and plugging into the calls and speaking up and talking every once
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  in a while has a direct correlation.
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  It's because it's the.
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  Physical.
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  You see the common faces and you see people succeed and you know
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  when people are plugged in and, you know, looking at the camera and
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  talking and, and paying attention.
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  Then they're taking things from these calls.
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  They're taking things from these amazing masterminds that
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  we have every single week.
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  We're top producers or Mike Ard or Connor or sharing, you know, their experiences
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  and people are plugging into those.
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  So that culture is absolutely piece, a piece of it.
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  And maybe physical proximity.
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  Maybe a little bit different with the Zoom era, but turning your camera
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  on to me is a physical attribute.
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  You're making that connection.
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  You realize facial recognitions and expressions.
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  You hear voices.
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  And so that to me is kind of a physical proximity piece as well.
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  And so that's, that's something that maybe is kind of new age to this
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  book, but it's very important because.
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  Just being on the call with your name, not showing no camera, you know, sure.
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  If you're a top producer and you're crushing it and you're
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  doing something, whatever.
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  But if for the newer agents, the agents that are just getting into
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  the business, the ones that will absolutely plug in and turn on and take.
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  You know, get something out of every single minute of the day that
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  they possibly can, are absolutely the ones that are succeeding.
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  And so, as you guys know, I'm, I'm a old basketball coach, so Greg
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  Popovich, coach of the San Antonio Spurs has been the coach of the
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  San Antonio Spurs for a long time.
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  Back, way back when, when the Spurs kind of legend started.
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  They had a pretty good team.
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  They had a guy named David Robinson, formal Naval Academy graduate,
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  was an excellent all-star player, all pro, and he got hurt one year.
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  Towards the end of his career and that allowed the Spurs to have a
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  poor season, the season before.
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  And then they drafted Tim Duncan, Tim Duncan played alongside David Robinson.
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  They won championships.
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  David Robinson then retired, and Tim Duncan continued to be, you
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  know, the cornerstone to their success for many, many years.
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  At the time of this recording, Tim Duncan's been retired for, you
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  know, three, four years, whatever.
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  Coach Popovich stayed, and he's, he's literally a legend.
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  Coach Pop is known for just his, his constant pursuit.
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  He's, he's now rebuilding the Spurs that actually get the number one pick again.
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  They're gonna pick this kid from France who's a freak, and
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  he's gonna do it all over again.
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  And the guy's, you know, 70 something years old, 60 some
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  years old, I don't know.
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  He's older.
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  He's a veteran.
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  He's been the coach of the Spurs for 20 some odd years.
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  And his, his ability to build a culture is absolutely second to none.
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  So in this book, they look at the three types of belonging cues that Coach
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  Popovich used, you know, across his career and will continue to use, and why his
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  teams oftentimes aren't the most talented, but they are always the most cohesive.
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  And they have such success.
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  And the first one is personal up close connection, right?
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  Body language, attention and behavior.
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  And he thinks that all of these things translate to, I care about you.
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  It's true.
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  Like you hear in the press conferences and all of the things.
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  His relationship with his players is just a little different than
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  kind of the mainstream, you know, coaching carousel that goes on.
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  The players know that he cares about them by how he shows up, by his
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  body language, by the words that he uses to talk to them and encourage
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  them as well as criticize them.
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  And so that's, that's number one of the belonging cues that he really
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  does is his body language and his attention and his behavior overall makes
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  them know that he cares about them.
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  The next is performance feedback.
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  It is relentless coaching and criticism.
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  In a way that translates that we have high standards here you have the, you
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  know, responsibility as a player for the San Antonio Spurs to meet these
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  standards, and it is my job if you don't meet these standards to let you
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  know, but also praise you when you do.
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  Because if we have a standard and that's a baseline and it's only up from there,
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  then the opportunity for success as a team and a culture is exponential.
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  You have no idea where, where you could go.
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  And this is also pretty commonplace in in the Denver Nuggets right now,
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  the championship run here, where you constantly see these guys and there's
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  different players having career games in the N B A finals on the biggest stage
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  that, you know, maybe didn't have, didn't show up, you know, at all really on the
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  stat sheet for game one or two, and then.
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  All of a sudden, Aaron Gordon blowing up in game five, you know, or four.
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  And everybody's pitching in.
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  It's a different story.
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  Every single night there's a star, there's a role player, and they're not always
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  the same players and they're constantly, you know, propped up by, by the stars.
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  And the stars are.
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  Saying in press conferences, you know, what'd you say to Christian Braun after
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  he had 15 points and you know, is, is now one of the top performances by a rookie
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  in the NBA Finals Yoic, the two-time mvp.
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  The best player on the team says, I went up to him after the game.
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  I told him he was the reason we won.
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  That's a superstar in the NBA saying that thing.
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  And that's all from Mike Malone and the coaching piece of there.
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  But back to Popovich, the relentless coaching and commitment to a standard.
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  Again, since this is a book review of the culture code, I'm gonna
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  point out, I just did a review on Relentless by Tim Grover, which also
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  has some basketball connections there.
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  Check that one out.
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  That's video right there.
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  I just tagged it.
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  So look at that and you'll hear all of these kind of things echoed.
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  The relentless pursuit of excellence is something that not everybody has.
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  But if a leader has it, it makes it a lot easier.
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  Right.
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  Michael Jordan, obviously greatest basketball player in history, was the
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  leader, but he, his biggest, what he's known for and what people talk about today
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  is his standard that he held Scotty Pippen and Bill Cartwright and Bill Winnington,
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  and BJ Armstrong and the whole crew too.
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  In fact, there's a documentary on ESPN all about Exactly this, his
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  relentless pursuit of a standard.
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  So check that one out for sure.
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  And the next is the big picture perspective, right?
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  Build those relationships outside of basketball.
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  Basketball is just a game.
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  These people get paid millions of dollars to do it, and Coach Pop is able to build
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  those relationships, but it's not only about basketball, it's about their family.
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  It's about politics, it's about common interests, food that they
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  eat, events, they go to concerts, you know, all of these things.
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  If you're able to make that connection, you're absolutely on the next level.
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  And you're giving these belonging cues that matter.
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  Right.
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  A story that I've told on the channel when we won a state championship at Valor
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  Christian, coach Ner and I, not coach pop, coach Pock Ner and I, left Devlin
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  High School among some other coaches that came with us and some other coaches that
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  were already there that were on our staff.
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  And year one we lost in the state championship.
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  You know, it was just like a get to know you year.
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  We were extremely talented.
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  Year two, we won in the state championship.
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  What do we have to do?
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  We had to, you know, if I told you what the practices looked like, from,
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  from Devlin, the years we were losing in the lead eight and had, you know,
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  uber successful seasons, but never got over the mountaintop and how we ran
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  practices and what we did there to what we did at Valor Christian in the state
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  playoff run, completely different story.
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  We canceled practice, we.
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  You know, did some archery practice.
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  We did kickball, we went to a movie, we did all kinds of things in that run,
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  because practice wasn't what we needed.
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  We need that relationship, that trust, you know, that connection.
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  And we were able to do that and absolutely bulldozed through the entire,
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  you know, state champ championship run because we just connected
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  outside of the basketball court.
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  We were, it was still during practice time, still all that stuff, but,
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  It was just a little bit different.
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  We had all the skills we needed to win a state championship in both years.
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  It wasn't until we connected with them and they trusted us, that we trusted
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  them, that, you know, they performed at their elite level and absolutely
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  dominated in the state championship.
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  So all of these things are just coming together in the comradery.
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  And building things that are bigger than basketball, lifelong relationships,
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  which is exactly why I build my real estate business just like that.
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  I want lifelong relationships with my clients.
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  I don't call 'em leads.
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  I say let's start with a conversation.
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  I.
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  And let's build a lifelong relationship.
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  So at the end of the day, all of this boils down to communication.
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  It's not always rah rah, it's not always harsh criticism.
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  The way you communicate and the way you show up as a leader
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  is huge, and everything you do is a form of communication.
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  Your body language, you know how you start your day, how you treat your family, how
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  you treat your friends, how you treat.
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  People that interview, how you treat people that leave, right?
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  All of these things are absolutely a piece of who you are and don't think
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  that you're not being watched, and that everything you do affects the culture.
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  And that's, I'm not here to put a bunch of pressure on you as a leader or anything
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  like that, but if you really think about it and you get yourself right, and you're
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  able to communicate in all forms of the word communication, your culture will
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  eventually follow and follow suit, right?
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  You can't lead without having been there.
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  Right.
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  You can't lead a bunch of real estate agents to success without having
• 15:21
  some form of system and process.
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  It might not be selling houses, right?
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  Connor Steinbrook, Mike Shards, you know, sponsor was a completely different story.
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  He's only sold one house in his entire life.
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  But what he has done is build a freakishly successful, you know,
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  real estate investing business.
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  And he can translate that and he can lead and he can show up and talk about building
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  a business and building an organization which now pays him, you know, upwards of,
• 15:49
  you know, five to six figures a month.
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  Just because he's showing up as a leader, constantly pouring in, constantly
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  communicating, and constantly meeting agents where they are at, where
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  they, they need the, the support.
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  So communication is absolutely key.
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  In the end, the energy and the ability to communicate with the Wolf Pack has
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  absolutely, you know, changed my business.
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  I was a top producer at my dad's brokerage, right?
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  I left my dad's brokerage.
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  The minute I came to the Wolf Pack, I realized that it was more
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  of a family atmosphere than the traditional brick and mortar brokerage.
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  It's constricted by geography.
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  So everybody in that office that I would go talk to or I knew, competes
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  in the same market that I do.
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  Right.
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  It's not like there was a bunch of jerks in that office.
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  However, the ability to expand and go global and enter into this, you
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  know, 5, 6, 700 person group at the time, which is now almost 2000 agents,
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  was, was paramount to my success.
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  Being able to talk to people that are a hundred million dollar producers and
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  have teams and maybe brokers that came over, you know, that have different
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  experiences within the real estate industry absolutely leveled me up.
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  And they say you're the average of the five people you surround yourself with.
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  I'm at a much higher average than I was back at the old place.
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  Being a top producer, absolutely crushing it.
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  Successful, absolutely.
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  But now I have access and camaraderie and collaboration with some of.
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  The top producers in the real estate space, because I'm part of this group and,
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  and the collaboration absolute, absolutely lights me on fire and it challenges me.
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  And I want to catch this person.
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  I wanna catch that person, I want to do this, I want to do that.
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  And that is, that is a testament to the culture that Mike s Schardt
• 17:28
  and Connor Steinbrook have built.
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  And if you're interested, again, please check that link below.
• 17:32
  I'd love to talk to you about that.
• 17:33
  If that's the missing piece to your real estate success, I would
• 17:36
  love to be a part of your story.
• 17:37
  I would love to partner with you and absolutely.
• 17:40
  Level up.
• 17:41
  Your business and build a culture that you want to build for your
• 17:44
  family, for your life, for your agents, whatever that looks like.
• 17:47
  So I hope you guys have a great day.
• 17:49
  Communication is king.
• 17:51
  Go pick up the culture code.
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  It's a great, you know, story based, you know, book about
• 17:57
  building appropriate culture.
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  And ultimately gets back to the, the nitty gritty of
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  communication and how you show up.
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  So please, like, comment, subscribe, share with your favorite real estate agent.
• 18:07
  I cannot wait to connect with you.
• 18:09
  And have a good day.
• 18:11
  Bye-bye.