The Startup Turning Swamps Into Fashion Gold
Interview with Julian Ellis Brown, CEO & co-founder of Ponda
**Key Points
Ponda’s mission was sparked by a bold idea: materials should restore, not deplete, their environments, with wetlands as the ideal starting point for this vision.
BioPuff is a plant-based insulation derived from bulrush, offering a regenerative, high-performance alternative to goose down and synthetic fills.
Regeneration goes beyond sustainability by actively healing ecosystems - such as rewetted peatlands - while creating materials, rather than just minimising harm.
BioPuff can disrupt fast fashion by demonstrating that…
The skinny
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