Latest / The Independent Dealer Podcast
#15 - Monday Minute | How to Calculate Cost Per Sale for Your Independent Dealership
Welcome to the Monday Minute, brought to you by Podium — your weekly reset to lead better, think clearer, and build your independent dealership with intention.
Most independent car dealers think they're tracking their advertising. But if you're measuring leads, clicks, and phone calls — you're tracking activity, not results. And activity doesn't pay the bills. Car sales do.
In this episode, Luke and Jeff break down the shift every used car dealer needs to make: stop measuring leads per source and start measuring sales per source. A marketing channel that sends 100 leads and closes 5 deals is…
The skinny
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