Why Skeptics Don't Care How Right You Are | Social Intelligence Briefing
Most people think persuasion starts with your message. It actually starts with your audience.
AJ sits down with entrepreneur and marketing expert Russ Ruffino to explore why empathy—not charisma or credentials—is the foundation of influence. From storytelling and copywriting to public speaking, coaching, and personal branding, Russ explains why the best communicators begin with the problems people are already thinking about instead of talking about themselves.
They also discuss overcoming the fear of putting yourself out there, building confidence on camera, charging based on outcomes instead…
The skinny
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