419: Dorie Clark | Brand and Stand Out
The truth about the modern economy: you make your own credentials (and you don't need a middleman anymore).
"All the advice from our parents is just absolutely wrong." -Dorie Clark
The Cheat Sheet:
The game of achieving success today has different rules than it did for our parents and grandparents.
How does someone get recognized as a "thought leader?"
How do you find and spread your own breakthrough idea?
Innovation doesn't have to be difficult.
Use the Niche Strategy to carve out your own area of expertise (and discover new ones).
And so much more...
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The skinny
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