Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
The Soft Close: How to Close Deals Without Being Pushy
I’m writing this today because I’ve noticed a recurring problem: many Nigerian business owners, entrepreneurs, and self-employed professionals haven't gotten the memo on how to actually close a deal. Far too often, we go for the meeting, make a great presentation, send over the PDF, and then—nothing. We just keep quiet, hoping the other person will magically ask for our account details.
While you might occasionally encounter an "actualized buyer"—someone who knows exactly what they want and is ready to pay without argument—those people are few and far between. For the rest of us, we need to…
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