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9 Ways to BOOST Your Instagram Engagement #256 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the curtain? Well,
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  Speaker 1: let's jump in. If you're serious about building a community
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  Speaker 1: on Instagram, whether you are a brand or a creator,
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  Speaker 1: then engagement is what you need to be looking out for.
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  Speaker 1: Engagement is basically just one of these words that shares.
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  Speaker 1: How does your audience interact with you? Are they commenting
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  Speaker 1: on your posts? Are they liking it? Are they sharing it?
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  Speaker 1: Are they saving it? Are they clicking your linkstickers? Are
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  Speaker 1: they engaging with the content that you're putting out there?
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  Speaker 1: And I think when you really start to understand that
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  Speaker 1: engagement plays a really important strategy and businesses and creators alike,
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  Speaker 1: then you're going to shift what you do to make
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  Speaker 1: sure you are putting engagement at the forefront. Think about
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  Speaker 1: our good old friends at Instagram. They're always making tweaks,
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  Speaker 1: always making changes, and that can affect your engagement. But
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  Speaker 1: lucky for you, I have a creator community that spills
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  Speaker 1: all and shares me strategies that help their engagement grow.
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  Speaker 1: And that's what I'm going to be sharing with you
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  Speaker 1: guys on today Updated News to make sure that your
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  Speaker 1: audience is actually connecting with the content that you're making.
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  Speaker 1: Because the thing is, so many of us spend so
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  Speaker 1: much time making the content and then no one engages.
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  Speaker 1: It does feel a sense of dread when that happens.
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  Speaker 1: So I want to get you all prepared to grow
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  Speaker 1: your engagement, build your loyalty, and create content that connects
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  Speaker 1: with your people. Now, the most important thing when it
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  Speaker 1: comes to engagement is shareability. Your goal is to get
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  Speaker 1: your content shared, to make sure someone sends it to
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  Speaker 1: someone that they share it with the front. That is
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  Speaker 1: the golden marker at Instagram. Instagram loves when your content
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  Speaker 1: is shared because that means more people are on their
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  Speaker 1: app and consuming it. So, if you are putting a
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  Speaker 1: strategy together, ask yourself, would someone share in the friend group?
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  Speaker 1: Would someone share this with a family member? Does this
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  Speaker 1: video have that shareability or is it just like you
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  Speaker 1: go into the grocery store sharing what you're eating. Not
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  Speaker 1: to say that that content isn't important, but it doesn't
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  Speaker 1: really have a shareability versus. If you make that grocery
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  Speaker 1: store post something that moms or people need to know
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  Speaker 1: when they next time they go to the grocery store,
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  Speaker 1: then people are gonna share it. So sharing is at
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  Speaker 1: the center of engagement. Now. One of the tools that
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  Speaker 1: a lot of our creators here at Sidewalker love to
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  Speaker 1: use to build engagement is many Chat. You may be
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  Speaker 1: familiar with this. You know, when you guys see a
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  Speaker 1: creator post comment this for this, like comment travel to
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  Speaker 1: get my Google maps of all my travel places. You
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  Speaker 1: guys have seen that. So basically what that does is
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  Speaker 1: when you use a many chat automation like that or
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  Speaker 1: any automation tool, it forces the user to one follow
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  Speaker 1: you and two comment to receive something. So what does
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  Speaker 1: that comment do? It sends a signal to Instagram ding
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  Speaker 1: ding ding. Your content is exciting a lot of people
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  Speaker 1: are commenting, and what does Instagram do push it out
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  Speaker 1: to more people. So that is why using tactics strong
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  Speaker 1: calls to action to get people to comment, giving them
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  Speaker 1: some sort of freebee is going to help increase your engagement.
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  Speaker 1: This is the number one tip that we are seeing
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  Speaker 1: across creators at my Inner Circle program who are influencers
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  Speaker 1: and creators with amazing Instagram followings, and they are treating
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  Speaker 1: Instagram like a business. And if you are interested in
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  Speaker 1: making Instagram a business for you, whether you're on the
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  Speaker 1: brand side or creator side, I do offer one on
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  Speaker 1: one consulting calls, so you can go ahead and speak
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  Speaker 1: with our success manager. I'll leave a link below so
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  Speaker 1: that we can work together and I can help you
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  Speaker 1: customize a plan that makes sense with your needs and
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  Speaker 1: your goals. Another big thing we are seeing pop off
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  Speaker 1: on Instagram right now driving engagement, are shareable Instagram carousels. Now,
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  Speaker 1: for some reason, Instagram decided in twenty twenty five to
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  Speaker 1: put a lot of love in the carousel space. We
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  Speaker 1: are seeing more and more carousels pop off here at
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  Speaker 1: Sidewalker Daily, we're doing more carousel posts and we're making
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  Speaker 1: sure they are value based and shareable. Not only are
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  Speaker 1: carousels doing a lot better in general in terms of
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  Speaker 1: overall reach, we see if paired with value, they are
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  Speaker 1: creating stronger engagements with people sharing the content across the platform.
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  Speaker 1: So creating sharable carousels is a great strategy that you
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  Speaker 1: guys can implement right away and honestly it's so easy
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  Speaker 1: because you can literally just go to Canba, create graphics,
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  Speaker 1: put together some really helpful pieces of information at a
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  Speaker 1: trending sound, and post. It's quite fast, quite easy, and
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  Speaker 1: tends to have a good result. Now, one of the
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  Speaker 1: things when it comes to growing your engagement is being
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  Speaker 1: on time and being trendy. So if something is happening
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  Speaker 1: right in our industry, like let's just say it was
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  Speaker 1: a super Bowl or something just happened and everyone's talking
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  Speaker 1: about it, create content fast, be timely. So creating sharable
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  Speaker 1: memes that are for your industry is a great way
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  Speaker 1: to increase engagement. So for example, if at the Oscars,
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  Speaker 1: we see a moment and you create a meme out
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  Speaker 1: of the Oscars, but that ties it back into your industry,
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  Speaker 1: that tends to do really well. People love that type
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  Speaker 1: of content. Shareable memes do so well. Personalize them, make
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  Speaker 1: it for your industry, make it relatable to you. But
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  Speaker 1: this does really well when it comes to engagement. Now,
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  Speaker 1: you can't expect engagement without engaging to others. When everyone
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  Speaker 1: started Instagram, there used to be this thing that people
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  Speaker 1: would do and they would heavily engage with people. But
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  Speaker 1: I feel like we've all kind of fallen off. We
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  Speaker 1: just post and expect people to love on us. That
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  Speaker 1: needs to change. We need to spend time also engaging
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  Speaker 1: with other people. Ask yourself, truly, if you're suffering with
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  Speaker 1: a low Instagram engagement rate, are you engaging with other accounts?
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  Speaker 1: Are you putting in the love that you expect to receive? Engage, Engage,
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  Speaker 1: engage so that they engage back with you. Now, this
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  Speaker 1: is a little note for the creators in the room.
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  Speaker 1: If you engage with brands, this is a double win
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  Speaker 1: for you because one, you're reaching out to them consciously
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  Speaker 1: and getting them to come to your page and see
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  Speaker 1: your content. So, if you're going to engage, don't engage
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  Speaker 1: with other creators. Engage with other businesses that you want
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  Speaker 1: to work with so that they can come and check
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  Speaker 1: you out and again hopefully you can land that brand
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  Speaker 1: deal because they now found you and they reach out
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  Speaker 1: to you. Now, what better way to engage than collaborate Instagram.
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  Speaker 1: Whether you are a business or creator, collaborate with other people.
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  Speaker 1: That way, there's a collaborative posts. Instagram makes it really
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  Speaker 1: simple and you can access other creators audiences. You guys
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  Speaker 1: can share audiences, the post lives on both your pages,
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  Speaker 1: and now their audience gets to meet you and your
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  Speaker 1: audience gets to meet them. It is a win win
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  Speaker 1: for engagement. Now you guys are like doubling your power
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  Speaker 1: and growing together. One thing we do here at Sidewalker
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  Speaker 1: Daily all the time to increase engagement is use all
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  Speaker 1: the features that Instagram story has to offer. For example,
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  Speaker 1: we're constantly putting up polls to make sure our audience
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  Speaker 1: clicks yes, no, style pos. We're constantly putting up question
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  Speaker 1: boxes to get our audience to respond. Even if I'm like,
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  Speaker 1: I'm doing a podcast, who do you guys want to
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  Speaker 1: hear from? Next? You know, I'm asking my audience to participate.
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  Speaker 1: So I know I mentioned you know strong CTAs calls
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  Speaker 1: to action in the content, But are you talking to
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  Speaker 1: your audience? Are you asking them to give you to
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  Speaker 1: participate to engage? We do that all the time in
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  Speaker 1: our captions, but specifically in stories. That's where I get
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  Speaker 1: on and have them speak directly to me. So use
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  Speaker 1: the features Instagram as in the story section to drive
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  Speaker 1: that engagement. A really cool old school method of driving engagement,
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  Speaker 1: but one that people forget to do is hosting giveaways.
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  Speaker 1: You know, maybe you hit a milestone, maybe you hit
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  Speaker 1: your first thousand, or ten thousand or one hundred thousand,
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  Speaker 1: Host a giveaway, do something that gets people to comment.
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  Speaker 1: We talked about many chat automations, but that's you delivering value.
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  Speaker 1: Doing a giveaway, you know, because you hit a milestone
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  Speaker 1: or something exciting in your business, gets people to tag
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  Speaker 1: other friends, It gets them to comment, it gets them
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  Speaker 1: to love whatever it is that you want them to do.
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  Speaker 1: You're literally telling people to do, so that's a great
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  Speaker 1: way to boost your engagement. The one thing I have
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  Speaker 1: to tell you guys to never ever do is buy
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  Speaker 1: fake engagement. I've seen this happen. I talk to creators
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  Speaker 1: that have done this and they regret it. They're like, Nina,
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  Speaker 1: I wish I never did this. Don't buy the fake likes,
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  Speaker 1: don't buy the fake comments. It will hurt your business.
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  Speaker 1: It will hurt your algorithm, it will hurt your brand deals.
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  Speaker 1: It won't do any good. So as tempting as it
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  Speaker 1: may be to buy fake likes and fake engagements, stay away.
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  Speaker 1: Take it from your Internet big sister. Here on brand
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  Speaker 1: deals and brand partnerships, there's nothing good that comes from
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  Speaker 1: buying fake engagement. Another thing that may be interesting to
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  Speaker 1: you guys. It depends on the niche that you're in.
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  Speaker 1: But we talked about creating carousels that on Instagram, right,
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  Speaker 1: that was one of the tips. But you could take
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  Speaker 1: it a step further and create specific infographics, specific things
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  Speaker 1: that are shareable graphics, so graphic work. So when I
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  Speaker 1: talked about carousels, oftentimes it's picture with a little bit
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  Speaker 1: of text on screen. Graphics are different, and again CANBA
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  Speaker 1: has a variety of different graphics examples for you guys
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  Speaker 1: to create. But again it shouldn't be a graphic that
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  Speaker 1: is random, it should be shaable. Ask yourself, would you
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  Speaker 1: yourself share it? And if you wouldn't, don't even bother
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  Speaker 1: making it. Focus on making sure that other people would
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  Speaker 1: share it. And the next time you yourself share something
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  Speaker 1: and you hit that little arrow, I want you to
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  Speaker 1: pause and I want you to ask yourself, wait, why
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  Speaker 1: am I sharing this? And then either save that post
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  Speaker 1: so that you can use it as a reference in
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  Speaker 1: the future. Because what you yourself share is what you
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  Speaker 1: yourself should be creating. It's a great guiding principle when
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  Speaker 1: figuring out your content strategy. And last but not least,
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  Speaker 1: when it comes to creating engagement on Instagram, I myself
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  Speaker 1: have seen the best success when I am forward facing,
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  Speaker 1: talking to the screen and being myself. I know we
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  Speaker 1: hear authenticity as a keyword in this industry all the time,
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  Speaker 1: but it is true. Like I have done stories where
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  Speaker 1: I'm literally like at the office or on a walk
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  Speaker 1: talking to my humans and they love it. They come
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  Speaker 1: and they're like, Nina is real. She's not on acting mode,
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  Speaker 1: she's not in work mode. So find a way to
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  Speaker 1: be yourself, to be your true, authentic self so that
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  Speaker 1: way people can feel that people can feel when content
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  Speaker 1: feels staged and polished, or when you're just like being
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  Speaker 1: yourself and having fun and being a human right, So
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  Speaker 1: really leaning into that humanness of yourself and your content
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  Speaker 1: is one of the best ways to get people to
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  Speaker 1: feel yours energy on screen and want to engage with you.
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  Speaker 1: Growing engagement is important for creators, for brand deals, and
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  Speaker 1: for businesses to get loyal customers, so it's something we
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  Speaker 1: should all be working on. Anyways, I hope you enjoyed
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  Speaker 1: today's episode. If you did, make sure to rate, review,
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  Speaker 1: and subscribe to our show and visit Sidewalkerdaily dot com
• 10:48
  Speaker 1: for more resources on all things influencer, marketing and social
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  Speaker 1: media until next time.