Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys

Marketing Happy Hour · Nov 10, 2022 · 44m

This week, Erica and Cassie sit down with Sara Arbelaez, Social Media and Influencer Marketing Specialist at Heelys and Feiyue Shoes, to chat all things brand personality, audience insights and analytics, ambassador programs, sliding in the DMs, and the "Comeback Era" of Heelys.

Here's a peek at what we cover in this episode:

[00:03:31] - Sara shares her background in communications and storytelling, including her stumble into PR that led to a job in social, and encourages listeners to learn as much as possible early on.

[00:11:03] - Sara uncovers how Heelys speaks to their different customer…