Zero-Click Shopping Is Here. Here's What Retail Needs to Do Before It's Too Late

The Retail Podcast · Apr 17, 2026 · 15m · transcript

AI is fundamentally changing how consumers search, discover, and buy.

In this Asia-Pacific edition of 5 Things Friday, we explore the next wave of retail transformation:

* The rise of Answer Engine Optimisation (AEO) and how AI search is replacing traditional SEO

* Why zero-click commerce is reshaping customer journeys and reducing friction

* China’s rapid retail and technology expansion into Southeast Asia

* How super apps like WeChat and Alipay are redefining loyalty and ecosystems

* The growth of experiential retail brands like Chagee (霸王茶姬) across Asia-Pacific

We also break down the most…