Creating Brand Experiences Beyond Ecommerce | Jiake Liu | Outer
Jiake Liu is the Co-Founder and CEO of Outer, a brand revolutionizing outdoor living by reimagining furniture and transforming backyards into immersive, functional spaces. With a mission to make life outside effortless and enjoyable, Outer combines eco-friendly materials, durable design, and an innovative showroom model—crowdsourcing real customers’ backyards to create a unique, community-driven shopping experience.
Before launching Outer in 2018, Jiake built his career in tech and software engineering at Riot Games, where he honed his expertise in problem-solving and user experience. Now, as…
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