Latest / The Spin Podcast / EMERGENCY PODCAST | We have the alleged business plan of the man who is buying CrossFit

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EMERGENCY PODCAST | We have the alleged business plan of the man who is buying CrossFit · The Spin Podcast

• 0:32
  Welcome an emergency podcast Sunday morning afternoon.
• 0:37
  Depends on where you are. Maybe it's even Monday.
• 0:39
  I don't even know where to start.
• 0:43
  I don't I. Don't either?
• 0:45
  Well, hey, let's keep things positive.
• 0:48
  I'm always here to be positive. I've been positive through all
• 0:51
  of this. I'm going.
• 0:52
  To hold on before we start, before we start, this is not
• 0:57
  bait. This is not like we're joking.
• 1:02
  Like just for people who don't like know, like this is a real
• 1:06
  deal. It's a it's a thing it's a it's
• 1:10
  a thing you got you need to hear.
• 1:11
  So like, like spread the show wide and far right now because
• 1:16
  like everybody needs to. Well, we'll get into it, but.
• 1:19
  This I was ready for bed last night.
• 1:22
  I was I was doing a little work. It was like 9 and this landed in
• 1:26
  my lap and what it landed in Spin's lap same time I texted
• 1:30
  him. I said let's we have to do
• 1:32
  something immediately and Spin went from let's wait to no we
• 1:37
  need to go tomorrow within like 5 minutes.
• 1:39
  And then it landed in my lap and I was like, I don't know what's
• 1:43
  in my lap, but let's. Let's but you're happy to talk
• 1:46
  about. It but I'm here for it man,
• 1:48
  let's do it so. So the impetus what why we why
• 1:54
  we are live right now and why everybody should watch this is
• 1:58
  we have a 49 page business plan of the guy who to my
• 2:06
  understanding is on the 1 yard line of buying CrossFit.
• 2:13
  On Friday I received information that I believe Berkshire had
• 2:20
  accepted the deebs. Wade Diebner.
• 2:26
  His offer? The only thing that has left
• 2:29
  have been done is to ink ink it. Yes, to put it under contract
• 2:34
  that that's my understanding. I have not been able to confirm
• 2:36
  that this is. Very, very poignant.
• 2:41
  Yes, yes. And so if you saw my post on
• 2:45
  Friday, I think I confused some people.
• 2:47
  I would hold comments like these mother until you see the
• 2:51
  business. I I did miss Young I there.
• 2:54
  There are some positives in there.
• 2:57
  We'll get to that for sure. So anyway, I, I think if you
• 3:01
  watched the last week's show, I think I shared, I spent an hour
• 3:04
  on the phone with Deebner a week and a half ago, something like
• 3:07
  that. Sometime not this past week, but
• 3:09
  the week before and more just to kind of introduction talk with
• 3:13
  him. He shared some things about his
• 3:16
  plan. I shared my thoughts of where
• 3:20
  CrossFit was, kind of what a new owner might encounter.
• 3:27
  And he kind of shared, you know, where where he was kind of
• 3:30
  moving forward with some steps and talking with other people.
• 3:34
  Everything that he said he was going to do happened verified
• 3:39
  through myself. And then somebody tells me
• 3:46
  Berkshire is going to move forward with this guy.
• 3:51
  Not closed. It has not closed.
• 3:54
  Berkshire still owns CrossFit as of 12:00 Sunday on whatever
• 3:59
  December 14th. It's a bit of a soft close.
• 4:03
  It is a come to agreement and then legal.
• 4:07
  We'll do all the legal stuff and then at some point, probably
• 4:11
  3045 days from now, everything gets like it actually is owned
• 4:16
  by whatever entity that the deebs wants to buy it.
• 4:21
  So last night this thing shows up in my lap.
• 4:24
  And again, this whole time, like I, I, I felt like Deebner was
• 4:31
  passionate, the deebes. He had some good ideas on the
• 4:36
  phone. I thought some ideas probably
• 4:40
  are not the best course of action, like I'd have to see it
• 4:44
  play out, but I wasn't really sure like initial thought like,
• 4:48
  I don't know, that's a sounds like a good idea or not.
• 4:50
  And maybe it was just a little bit unaware of what it would be
• 4:56
  like day one when it's announced that CrossFit is yours, right?
• 5:02
  I bought CrossFit. I'm now the CEO.
• 5:07
  What, what is that reaction like within the entire community?
• 5:10
  And I felt like maybe he just didn't understand that, right?
• 5:13
  Because we're way different than any other business.
• 5:16
  But enough. But still, you're still in a
• 5:18
  place where we'll wait and you know, we'll wait and see.
• 5:22
  Maybe it's good, maybe it's bad. We just got to let it play out
• 5:25
  and and then we'll adjust, right?
• 5:27
  We're like, you're still in a place of that.
• 5:30
  And I had people reach out to me.
• 5:31
  You're like, oh, he wants to do this, He wants to do that.
• 5:34
  And I'm like, that's not the way he positioned it to me.
• 5:42
  Some of that's true, some of that's not true.
• 5:44
  Reading this business plan so. I should I before we move into
• 5:49
  this whole thing, I do want to say one or two things.
• 5:53
  So if this ends up going through Deebs gets it no matter what
• 6:00
  happens next. Deebs, you have to understand
• 6:03
  that you are not buying any other regular company that's
• 6:06
  ever been purchased. This is not the same
• 6:08
  monetization plan that that any other company works by.
• 6:13
  CrossFit is a a revolution against a lot of different
• 6:19
  things. And if you don't treat it that
• 6:22
  way, it will slip out of your hands almost immediately.
• 6:24
  Do you are not walking into any other jungle you've ever walked
• 6:27
  into before and you're I have a feeling 2448 hours after this
• 6:33
  podcast releases you will feel that the wholeheartedly.
• 6:39
  Also, what's the disclaimer we're supposed to do?
• 6:45
  So I begin this, this business plan fell in our lap.
• 6:52
  We've been unable to get full confirmation that this is legit,
• 6:56
  but if you have a 49 business, 49 page business plan with
• 7:01
  things in there that are very, very similar to exact of what he
• 7:05
  shared with me, it it leads me to believe that this is
• 7:09
  legitimate. From the sources that I have
• 7:13
  talked to you about this, this is legitimate, but could could
• 7:17
  be fake, but I I'm hedging against, right?
• 7:20
  Everything keeps going to it. I mean, there's a part in here
• 7:22
  where it actually talks about Diebner X Capsica, which is his
• 7:27
  venture firm that he doesn't invest businesses in.
• 7:31
  And it refers to an entity that is heavily a big role of what
• 7:35
  his plan is that he owns. So like, again, somebody could
• 7:40
  have made this up. But.
• 7:42
  All I know is it looks very, very real and we're going to
• 7:48
  walk through it. Send.
• 7:50
  This to all the gym owners, you know, Yeah.
• 7:52
  Every CrossFit affiliate owner probably should be watching
• 7:54
  this. Ha Roke ha Ranko 1.
• 7:58
  Remember, Yeah. Appreciate it.
• 8:01
  Welcome. Yeah.
• 8:03
  Man, we got a lot of comments, but none of them are paying us,
• 8:08
  so none of it get to read. All right.
• 8:10
  And so it's $1.99 to watch. I'm going to go through this.
• 8:18
  It's 49 pages. Yeah, let's get it.
• 8:20
  Going. Let's get it.
• 8:21
  Going Let's go. For it all right, there's. 1200
• 8:23
  people in here, let's let's not let them.
• 8:27
  And it's it's not enough. It's not enough.
• 8:29
  Come on, I. I do agree with that.
• 8:31
  All right. So I'm gonna walk through it and
• 8:34
  we'll just kind of react. So the whole thing starts out
• 8:37
  saying that it's an exciting new era, our acquisition of
• 8:41
  CrossFit, revolutionary revolutionizing fitness for
• 8:44
  everyone. Are we allowed to show it?
• 8:48
  I have notes because otherwise you don't want to go through 49
• 8:51
  pages of this, can we? Can we show the notes and say I
• 8:54
  mean? Well. 1st I mean, let's see this
• 8:58
  is it OK, this is the actual document.
• 9:01
  This is all 49 pages. Because I I just think it it
• 9:08
  will help if they can see like the main bits if they can
• 9:11
  actually see it you. Know what I mean?
• 9:13
  This is a little light reading at 11:00 PM I'll be.
• 9:15
  I'll be sharing it on the website so you guys can be able
• 9:17
  to read it, but right now we're going to go through this.
• 9:21
  See, there we go. Seema boobs courtesy of
• 9:24
  Vindicate Dollar 99 watch right Ben Mcnees.
• 9:28
  It is 100% tax deductible. It's a write off.
• 9:31
  That's how you do it. You just write it off.
• 9:34
  You're you're in the business of watching the spin.
• 9:36
  I like it. This document will be on
• 9:40
  thebarbellspin.com very, very soon.
• 9:44
  It continues. Get ready for the reimagined
• 9:47
  CrossFit that's bigger, bolder and built for the future.
• 9:53
  We're starting off positive. Listen, I, I, I'm not, I'm not a
• 9:57
  fan of that sentence, but I'm, I'm, I'm not against it.
• 10:00
  I'm not against it, but I'm not a fan of that sentence.
• 10:03
  Go ahead. He's.
• 10:03
  Gonna make America healthy again.
• 10:05
  He's gonna bring a medical Advisory Board on with Doctor
• 10:08
  Ram Dandelia of Cedar Sinai. Board of directors.
• 10:13
  Cool. Ram it up.
• 10:15
  Gary Brekka, Peter Attia, Andrew Huberman, Dave Asprey and
• 10:19
  others. So the star-studded lineup of
• 10:22
  who's who of biohacking can join the medical Advisory Board.
• 10:27
  He's also going to create a celebrity Advisory Board and
• 10:30
  brain ambassadors. So think a list.
• 10:33
  Celebrities, MMA stars, pro athletes and fitness and flu
• 10:37
  fluencers are going to be pushing CrossFit all around.
• 10:42
  I think you'll have a harder time doing that than saying it.
• 10:45
  And I also I just don't like fitness influencers at all.
• 10:48
  But. We are fitness influence we.
• 10:50
  Haven't fitness influencer it's called Danny Spiegel.
• 10:53
  Yeah. Buddy Lee Frazier love my guys.
• 10:57
  Thank you, Lee. Appreciate it.
• 11:01
  Ldy Mr. Young Mayhem Nation 49 a list.
• 11:06
  I don't. I mean he's.
• 11:08
  Good friends with a rod. I know that you define a list.
• 11:10
  Yeah, that's right. All right, so there are 10
• 11:12
  pillars to this business plan. We'll go through them, but here
• 11:15
  they are. CrossFit for All That is one of
• 11:18
  the slogans, CrossFit for All, inclusivity at its core.
• 11:25
  This is where you know your perceptions of deebs.
• 11:29
  Starting, starting to starting to not, not be as good.
• 11:32
  Yeah, yeah. And.
• 11:33
  And people need to understand it's like it's not.
• 11:36
  We're not saying people can't do CrossFit or we're trying to,
• 11:38
  like, kick people out. It's just like we've seen this
• 11:40
  playbook before. We ran this.
• 11:42
  Yeah. It's got Eric.
• 11:43
  Eric Rosa. Yeah.
• 11:46
  When you try to cater to everybody, you cater to nobody.
• 11:49
  That. That is true.
• 11:51
  Extra sloppy. Give you another $2.00 to read
• 11:53
  it all right now go summer. Fastest most reliable CrossFit
• 11:59
  news source 100% All right, second pillar CrossFit Home,
• 12:04
  your personalized Peloton style fitness hub.
• 12:08
  We'll get into all these here in a bit.
• 12:09
  Integrated Wellness is #3 Beyond the workout #4.
• 12:14
  Expanding operations and revenue streams #5 Rebranded merchandise
• 12:20
  strength meets style or style meets strength, sorry.
• 12:24
  Empowering affiliates driving growth and profitability #7
• 12:32
  Nutra affiliate, the game changing MLM program, Multi
• 12:40
  level marketing program, the CrossFit Games, going global
• 12:44
  with epic scale, CrossFit Vitality model, partnering with
• 12:48
  healthcare insurance companies to lower members premiums, and
• 12:52
  finally marketing mastery. Positioning CrossFit as the
• 12:56
  fitness Titan. All right, so that's a lot of
• 13:00
  words. Salad and inclusivity is the
• 13:02
  only word that I've got stuck on in my salad.
• 13:06
  That's the only salad that's stuck in my teeth.
• 13:08
  Is inclusivity the. And that's the other thing, John
• 13:13
  is like you, you have to read this with a bit of I need to
• 13:15
  catch as many investors as possible, right?
• 13:18
  Nah, I get it. No, I'm not against.
• 13:20
  So far I'm still not against it. Yeah.
• 13:25
  These are. Types.
• 13:26
  These are the kind of things that he talked about with me for
• 13:29
  the hour. Sure.
• 13:29
  You're just, you're just, you're just, it's a lot of nice words
• 13:32
  that's trying to make it seem like, hey, we're going to blow
• 13:34
  it up, right? I, I'm still not against it.
• 13:39
  I don't like inclusivity and not because I don't think CrossFit
• 13:43
  is for everybody. It's for everybody who wants to
• 13:47
  work hard. That's.
• 13:48
  That's funny, buddy. So CrossFit for all.
• 13:54
  Gone are the days when CrossFit felt intimidating or exclusive.
• 13:59
  Our new model time out time. Out time, out, time out we're
• 14:02
  never. Going to get through this.
• 14:03
  That's good. Gone are the days where CrossFit
• 14:06
  is intimidating or feels intimidating or exclusive.
• 14:11
  That's what it was built on. That's what it blew up as.
• 14:17
  Like it the the further we get away from that, the more we
• 14:23
  become F-45. Orange.
• 14:27
  Theory or. Worse, what's?
• 14:28
  What's what is the difference? That's Planet Fitness.
• 14:33
  I'll let spin read this. They, they, they, you make a
• 14:36
  good point, John. It we we have to come back to
• 14:38
  that. Faceless Projects Told you.
• 14:44
  I love these guys. I don't know.
• 14:46
  I appreciate it. Faceless.
• 14:48
  Let's see, our new model prioritizes CrossFit or all
• 14:51
  CrossFit for all, making it welcoming to everyone regardless
• 14:54
  of age, fitness level or background.
• 14:57
  What CrossFit has always been. We're rolling out beginner
• 15:03
  friendly videos and classes tailored for newcomers with step
• 15:07
  by step guidance, modifications for different abilities, and
• 15:10
  motivational coaching to build confidence from day one.
• 15:16
  So. We have that.
• 15:22
  The key here is the intensity piece and and that's what scares
• 15:26
  a lot of people. Go ahead.
• 15:28
  No, no, it it does. But this beginner friendly
• 15:32
  videos and classes. So that goes into this CrossFit
• 15:34
  Home, which I'll then get into. He spoke a lot of this to me.
• 15:40
  Basically, he's big on scaling it via an app called CrossFit
• 15:45
  Home, and Peloton is brought up extensively in this business
• 15:50
  plan. Imagine the convenience of
• 15:52
  Peloton meets the raw intensity of CrossFit all in one seamless
• 15:56
  app. Our innovative platform
• 15:59
  featuring over 400 on demand videos curated for every stage
• 16:04
  of your fitness journey. From foundational beginner
• 16:08
  workouts focusing on form and basics to advanced sessions for
• 16:11
  elite athletes pushing their limits, this app delivers
• 16:15
  personalized recommendations based on your goals, progress,
• 16:17
  and preferences. Join live virtual classes.
• 16:25
  So you're muted there, Chief. Me we're.
• 16:28
  Not in COVID anymore. Yeah, but he's trying.
• 16:33
  What he's trying to do is lower the bridge to entry or shorten
• 16:37
  the bridge to entry for people, which I get, but like, dude,
• 16:40
  this is where it all like you don't understand how the
• 16:43
  CrossFit gym works that the beauty and CrossFit is people go
• 16:46
  to the gym. It's the community, it's it's
• 16:48
  the the getting people to do it together, suffering together as
• 16:53
  a group, getting better as a group, doing it at home, like
• 16:57
  people work out at home. And guess what?
• 16:59
  Like there are videos where it's like you can go on TTT once a
• 17:02
  week they'll post a video of people doing workouts and you
• 17:05
  can do that workout. There's probably 1:00 every
• 17:08
  single day across all the different individual things that
• 17:10
  we have. Greg talked about this.
• 17:12
  This is not a solution that cross it needs to come up with.
• 17:15
  The community will come up with it itself.
• 17:18
  It's called. Street parking.
• 17:19
  I mean, there's, there's every online, this is basically a
• 17:22
  competitor to every online program and to some degree it's
• 17:26
  a competitor to its only affiliate program.
• 17:29
  That's what that's how I see it. If you want to make it like more
• 17:32
  virtual so the bridge is broader right or the scope is broader
• 17:40
  with people, you get It just incentivizes people to stay home
• 17:45
  and not go to an affiliate. And people, when they're by
• 17:48
  themselves, will not work as hard and will not be pushed as
• 17:54
  much as they would be if they were in a gym dude.
• 17:57
  I'll go to the gym and not. Be inspired.
• 18:00
  I'll go to the. Gym and not do the programming
• 18:03
  and I'm still like, I'm more motivated to do the programming
• 18:06
  that I'm doing because everybody else is working out at the same
• 18:09
  time. Yeah.
• 18:10
  Look, we're all. Suffering together, yeah.
• 18:12
  One of our favorite moms, if not our favorite.
• 18:14
  Miss Brandon blowing sunshine up up our asses so far.
• 18:17
  CrossFit is hard, shouldn't be Planet Fitness style.
• 18:22
  Yes, yes. But James, James says, I don't
• 18:26
  think it's an affiliate killer. But James, you work for
• 18:29
  CrossFit. Does he still work for CrossFit?
• 18:32
  Yes. Yeah.
• 18:32
  Yeah, it's a CrossFit podcast. I.
• 18:34
  I Oh yeah, yeah, yeah, that's right, not.
• 18:35
  Not with that, not with this little thing down here.
• 18:37
  He's done you. Work for CrossFit, like there's
• 18:43
  a lot of people who's pushing at home program you're right, but
• 18:46
  HQ when they're pushing, hey, don't work out at a gym, I think
• 18:51
  that's a different beast. When when the people that are
• 18:53
  paying you are the affiliate owners.
• 18:59
  So I mean, we'll get more into the what the details of this app
• 19:04
  is, but basically he wants an app that.
• 19:08
  Replicates Peloton, yes. Online it has you go pick your
• 19:13
  workout. There's 400 of on there like
• 19:16
  it's celebrities doing stuff. It's, it goes beyond just even
• 19:21
  CrossFit. We'll we'll get to that #3
• 19:23
  integrated Wellness. Beyond the workout, fitness is
• 19:28
  about holistic well-being. He's going to dive into
• 19:31
  partnerships with top brands like liquid IVNAD plus boosters
• 19:35
  and glutathione for antioxidant support and peptides
• 19:41
  personalized to each member and their Wellness and longevity
• 19:44
  needs now. I'm in now.
• 19:46
  I'm in Taylor. 'S back.
• 19:48
  Taylor's going to be in the open next year.
• 19:51
  Get the training, you are fine. Peptides are now officially
• 19:55
  sanctioned by CrossFit. So good.
• 19:58
  News there, this is the second place where I'm like, OK, you
• 20:01
  don't, you don't have an understanding like.
• 20:04
  It it becomes obvious really quickly.
• 20:07
  Wade's never done a CrossFit workout or if he has, he he's
• 20:09
  not. He's done 1 and that's it.
• 20:11
  He doesn't understand the community.
• 20:12
  This goes against what Greg said.
• 20:14
  I don't want people selling shoes.
• 20:15
  I don't want people selling powders.
• 20:18
  I want coaches coaching. That's what they do.
• 20:21
  Well, just get ready then #4 expanding operations and revenue
• 20:24
  streams. We're optimizing gym operations
• 20:29
  for efficiency, scaling digital operation offerings and
• 20:32
  introducing new monetization avenues like premium content
• 20:36
  subscriptions and corporate Wellness partnerships.
• 20:43
  They're going to do more merchandise.
• 20:46
  So they're going to overhaul the the merchandise and apparel,
• 20:49
  which we just did. Yeah, they're going to rebrand
• 20:51
  that again, rebranding CrossFit gear with modern high quality
• 20:56
  apparel, accessories and equipment such as starter kits
• 21:00
  for members working out on the road or at home like mats,
• 21:05
  kettle bells, slingshot bands, etcetera.
• 21:09
  Dear Bill and Katie, have you read this report yet?
• 21:14
  You're going down rogue. I'm sorry Deeves is taking you
• 21:19
  down. He it.
• 21:22
  You're done. Sorry, pause all of your
• 21:26
  expansion plans mentioning. Those, those brands not, not
• 21:29
  nothing against those brands, but mentioning those brands kind
• 21:33
  of shows that you're, you are not in the CrossFit world at
• 21:37
  all. Like like expect limited edition
• 21:42
  drops, athlete collaborations and eco friendly materials that
• 21:45
  align with our commitment to quality and community.
• 21:48
  There you go. It's.
• 21:49
  Just all buzzwords. Eco I.
• 21:51
  Don't doubt it, don't disagree. Let's see, empowering
• 21:55
  affiliates, they're going to invest heavily to help them soar
• 21:59
  through targeted programs will provide resources to grow top
• 22:02
  line revenue in EBITDA, including advanced marketing
• 22:04
  tools, operational best practices, and data-driven
• 22:08
  insights with consulting to help your business to new heights.
• 22:12
  From streamlined affiliate management software to exclusive
• 22:16
  training seminars, we're equipping our gym owners to
• 22:19
  expand their reach, attract more members, and boost financial
• 22:22
  health. I'm going to get really bored
• 22:28
  here in a minute. How many times was EBITDA said
• 22:30
  in this report? It was a lot.
• 22:32
  That's why I skipped out a lot. That's why I skipped a lot Oh
• 22:35
  stick by because the the affiliate fee is going up here
• 22:38
  soon so so before I lose you all you.
• 22:42
  See, I had. To I had to hold that till John
• 22:44
  started getting I. Just it's just so much word
• 22:47
  salad. I just I just.
• 22:50
  I don't like. Salad.
• 22:51
  Yeah, this. One bothers me, the Nutra
• 22:53
  affiliate, the game changing multi level marketing style
• 22:57
  program, basically saying he wants to get top brands and
• 23:02
  promote those within the affiliates.
• 23:05
  Where basically the affiliate owner is at the top of the
• 23:08
  pyramid in their group and they start selling to their members.
• 23:11
  And then their members then take it and go outside the gym and
• 23:14
  then sell it to their friends to create exposure to CrossFit.
• 23:20
  And basically, he says, it's one recommendation at a time.
• 23:26
  It'll help add a new revenue source and help members make
• 23:28
  passive income to help lower their own costs and spread word
• 23:31
  to add new members. It's like.
• 23:33
  AdvoCare got it. Yes, the CrossFit Games.
• 23:38
  John, you'll like this. I want you to picture this,
• 23:42
  John. I mean.
• 23:43
  I'm ready high. Stakes competitions broadcast
• 23:46
  worldwide from the US to Asia and Dubai.
• 23:49
  Or Why, Why, Why? Featuring diverse athletes from
• 23:53
  every corner of the globe with immersive fan experiences,
• 23:56
  celebrity endorsements and cutting edge production.
• 24:00
  Dude, these are all good things. Add different divisions for
• 24:04
  different athletes and make each division have different events
• 24:07
  to make it best suited for their levels.
• 24:10
  OK, that. That that's what I got here on
• 24:14
  the summary of CrossFit Games do.
• 24:16
  We are we going to get into more of that later 'cause there's
• 24:18
  like. OK, good.
• 24:20
  'Cause there's. Some killer.
• 24:22
  Lines. In there, he wants to partner
• 24:24
  with health healthcare insurance companies to lower premiums for
• 24:27
  members. Basically is creating
• 24:33
  partnerships with healthcare providers like hospitals,
• 24:36
  clinics and physicians and major insurance companies to basically
• 24:41
  prove that hey, Crossfitters are healthier than everybody else,
• 24:45
  lower their premiums. Give.
• 24:47
  Them credit because they go to CrossFit.
• 24:49
  Good. We're working on that solution
• 24:51
  now and actually we we have a better answer than than that
• 24:54
  even. Yeah, community.
• 24:56
  Care by CrossFit Medical society Use code spin saved Save on your
• 25:01
  first three months of membership and you won't just you won't or
• 25:06
  Jason won't regret it, whichever.
• 25:07
  One you want. Yeah, I'm not sure which one
• 25:09
  works easier, spins way shorter, and then marketing and mastery
• 25:19
  investors definitely could be you.
• 25:20
  Through dynamic campaigns across social media, influencers and
• 25:23
  partnership will showcase stories of transformation,
• 25:26
  community impact, and unparalleled results.
• 25:29
  Stay tuned for bold ads, viral challenges, and a narrative that
• 25:32
  resonates. CrossFit isn't just a workout,
• 25:34
  it's a future of fitness. Are you sold, John?
• 25:41
  Are you investing? He looks.
• 25:42
  Really sold right now dude. All right, here we go.
• 25:45
  I don't know. I'm I'm.
• 25:48
  It's it's, it's John's favorite thing.
• 25:50
  It's word speak. It's, it is, it is word speak
• 25:54
  the the I, I, I I'm not sold that it would be worse than
• 25:59
  Rosa. All right, well then here here's
• 26:02
  the strategic plan for I I'm. Giving you my honest, my honest,
• 26:06
  you know what I'm saying? I'm I'm trying to yeah, yeah,
• 26:08
  yeah. Be positive.
• 26:09
  And. Get it and again again, I wish
• 26:13
  that I was an affiliate owner. That'd be really, really cool
• 26:16
  and I'd be like way, way more invested into probably hating
• 26:19
  it, but I'm not like the games is what I care about and that
• 26:23
  was like. All.
• 26:25
  Right. Well, just more diversity than
• 26:27
  we have now. That's not great, but it doesn't
• 26:30
  like it doesn't. I'm not, I'm not super filled
• 26:34
  with hate quite yet, is all I'm saying.
• 26:36
  So. Far it's been yeah, I know we
• 26:38
  tried diversity. I know we tried the big games,
• 26:41
  but like, hey, hear me out, let's try even more diversity in
• 26:44
  a bigger game. Yeah, yeah.
• 26:46
  That's how that's so, so like I feel very annoyed.
• 26:48
  Like if you said do you want him?
• 26:50
  If you do you want him as an owner, my answer would be no,
• 26:53
  but like I'm not super anti yet. Does that.
• 26:57
  Yeah, that's where I'm at all right.
• 26:58
  Here's this is for the affiliates.
• 27:00
  This is why I wanted all the affiliates to to listen because
• 27:02
  this is the plan to grow affiliates and pricing the.
• 27:06
  Five year is it's five years or three.
• 27:08
  Years, it's a 5. It's a 5 year plan.
• 27:11
  I think it's it's five year. 32 point plan 3.
• 27:16
  It's a three-year plan, 3 year plan, but buckle up, buckle up,
• 27:19
  back in. Business 3.
• 27:20
  Three points per month per plan. They're going to scale
• 27:24
  affiliates from 8000. I don't know how he knows 8000,
• 27:29
  but that's a that's a big number.
• 27:31
  Time out. Someone at HQ 100% fed him
• 27:36
  information on this. Guys, when you get the report on
• 27:38
  the barbell spin, go through it and read it.
• 27:40
  Somebody at HQ has fed him information from the inside.
• 27:44
  He's gotten access to all this, Yeah.
• 27:46
  First time I've ever seen the number 8000.
• 27:49
  First time SO. They're going to grow it to
• 27:51
  15,000, back to its peak and. We know at least one person that
• 27:55
  it's not. John.
• 28:02
  Just so 29% annual growth rate for the next three years.
• 28:07
  Here it is. Here's the the big headline.
• 28:10
  In the next three years, they're going to raise affiliate fees
• 28:14
  from $4500 to $10,000 plus by year 3.
• 28:24
  John just got involved. While ensuring affiliates see
• 28:29
  clear ROI. What is clear ROI Intel?
• 28:36
  We'll tell you here in a bit. In the first year, they're going
• 28:39
  to launch a referral incentive program Hold.
• 28:42
  On hold on, can I can I can I jump friend real quick?
• 28:45
  Like so many people jumped off for $1500 increase but it went
• 28:52
  from I get times were bad but it went 3000 to 4500 and and like
• 28:57
  and like like you got 3 like 4000 gems like just just dropped
• 29:02
  right And it's like from $1500. I have been told quote I don't
• 29:09
  care if we lose half the gyms. From him.
• 29:14
  From somebody the. The sources say that that that
• 29:18
  that phrase has been used you. Might lose more than half.
• 29:21
  Where's? Where's Hobart?
• 29:22
  Hobart. What do you think about this?
• 29:24
  Hobart left. You got real quiet.
• 29:26
  You got real quiet, James. I I I Like.
• 29:29
  What do. What do you think of that?
• 29:31
  How many? What do you think?
• 29:32
  That. Other account estimated loss is
• 29:35
  where? Well, I mean, if you switch,
• 29:36
  it's time for. The burner account.
• 29:37
  It's time. For crossfat to show up because
• 29:40
  what do you think the the loss is going to be from going to
• 29:46
  10,000 so. So here's how we're going to get
• 29:49
  to 15,000 affiliates. Oh.
• 29:52
  We're going to. Grow with that we're.
• 29:53
  Going to. Well, John, you should
• 29:54
  understand we're going to it to be a $3 billion company.
• 29:58
  Like it's. It's not.
• 29:59
  All bad like. Tennis.
• 30:01
  We're going to be tennis, right? I heard that one.
• 30:03
  Before too. So we're going to add 2000
• 30:05
  affiliates by offering existing affiliates a $1000 credit
• 30:11
  towards fees or training for each new gym they recruit.
• 30:18
  So a gym owner, you're going to go find a gym and say you should
• 30:22
  be CrossFit affiliate and because of that when they
• 30:26
  affiliate you get 1000 bucks. Hold on, so they want a pyramid
• 30:32
  scheme? It's not really a pyramid
• 30:35
  scheme. There is a quote in this that
• 30:39
  says like perception of pyramid scheme.
• 30:43
  Check like. We got to make sure not Yeah,
• 30:46
  yeah. Don't watch.
• 30:49
  That that is verbatim in the. In this it's one of the.
• 30:52
  Risks. It's one of the risks.
• 30:53
  Can you? Can you?
• 30:54
  Pull it up. Can you pull it up whenever we
• 30:55
  get there? I just, I think when you,
• 30:57
  whenever you say I, I, I could be, I could be wrong, like you
• 31:01
  guys help me out, but I, I just feel in my bones whenever you
• 31:06
  say it's not a pyramid scheme, then it's, it's a pyramid.
• 31:12
  Scheme I just don't understand, like if you're a gym owner, what
• 31:16
  do you do to like look down the road and be like, hey, you're,
• 31:18
  you're so and so fitness. Why don't you become to become
• 31:22
  so and so CrossFit? I'll get 1000 bucks.
• 31:26
  Page page 15 page. 15 is. It 1000 a month that you get.
• 31:32
  No, it's a you get 1000 bucks one time, one time Commission.
• 31:37
  Let's see. This is a good comment.
• 31:41
  Yeah, now it's worse. Now it's worse again, I I was
• 31:47
  I'm was being selfish, like just like in terms of what it means
• 31:51
  for for me and what I do with that statement earlier.
• 31:54
  I mean this is this is this is much worse.
• 31:56
  There it. Is legal compliance transparent
• 31:58
  disclosures? This is on their multi level
• 32:02
  marketing plan. Avoid pyramid scheme
• 32:04
  perceptions. It's amazing.
• 32:13
  We just need to post that. We don't need to post it.
• 32:16
  It's 11:00 last night. I scroll, I see that and I was
• 32:19
  like, you've got to be kidding me.
• 32:21
  You know, I, I think this guy or not, not listen well, I think
• 32:27
  Frank is better than that. No, come on.
• 32:32
  Hear all that shit I don't want? To give him hope.
• 32:34
  I don't want to give him hope, but.
• 32:36
  Oh my goodness. So yeah.
• 32:38
  But they're going to avoid that perception by just emphasizing
• 32:42
  product value. So it it.
• 32:44
  It. Is a pyramid scheme, but it's
• 32:45
  not going to look like a pyramid scheme because everybody's going
• 32:47
  to be so successful. That's that's how I tell.
• 32:50
  Pyramid schemes. I know, I know when we're
• 32:52
  rolling through this change, it can be scary.
• 32:54
  But listen, JY barbell fitness is about to come out and we're
• 33:00
  and we're forever going to be doing CrossFit and it's going to
• 33:03
  be heavy and we're going to be strong and I just I, I'm working
• 33:07
  on it. I don't know if we'll get it out
• 33:08
  by New Year's, but I promise you there will be a home for real
• 33:12
  forging of elite fitness Just hit me hit like when it comes
• 33:18
  out, just just stay on the lookout because I don't I don't
• 33:20
  care what this guy says. He can't stop me from making
• 33:23
  people fit, John. 'S is actually forging of heavy
• 33:25
  fitness. Yeah.
• 33:30
  They're going to expand internationally by partnering
• 33:33
  with regional influencers in underserved markets like Asia
• 33:36
  and Latin America where the fitness franchising is booming.
• 33:39
  They're going to add up to 1000 new affiliates through localized
• 33:42
  marketing and reduced entry barriers like a waived initial
• 33:46
  fee for the first six months. OK.
• 33:52
  They're going to introduce add on revenue streams.
• 33:55
  They're going to provide affiliates with branded
• 33:57
  merchandise, nutrition plans and an on demand workout apps to
• 34:00
  sell directly to members, potentially adding 20 to 30% to
• 34:05
  revenues via upselling you. Can already get branded
• 34:08
  merchandise if you go through vindicate.com.
• 34:11
  Vndk8.com He can. He can get you merchandise and
• 34:16
  he can he can brand whatever the heck you want with it.
• 34:21
  You can then also focus on cost efficiencies like bulk
• 34:24
  purchasing partnerships for equipment.
• 34:27
  Bill and Katie have already signed on apparently.
• 34:31
  Let's see, they are going to offer a offer free business
• 34:35
  audits and workshops on pricing strategies, helping gyms charge
• 34:39
  more for premium services like corporate Wellness packages.
• 34:43
  And for all of this great stuff, they're going to raise your
• 34:45
  affiliate fee to $6000 by the end of year one.
• 34:51
  So there's another 1500. Dollars.
• 34:54
  Hey Deebs, I know you're out there listening.
• 34:56
  Hang on, buddy. I I do think there is hope at
• 34:58
  the towards the end of the show, OK.
• 35:00
  I hope so. This is going to be justified by
• 35:04
  immediate value, like exclusive access to a new affiliate portal
• 35:08
  with lead generation tools and they're going to survey
• 35:12
  affiliates quarterly to ensure 80% plus satisfaction, tying
• 35:16
  benefits directly to ROI. So that $1500 are to come back
• 35:23
  to you in just buckets Year 2 we're.
• 35:27
  Going to. Attract 2500 new affiliates by
• 35:31
  acquiring or partnering with complementary brands like a
• 35:33
  nutrition or apparel company to bundle offerings and this is
• 35:37
  going to diversify, appeal and enter the hybrid fitness models.
• 35:42
  There it is. They're going to invest in
• 35:45
  digital ads and influence their partnerships to re engage lapsed
• 35:49
  affiliates and recruit from competitors like High Rocks.
• 35:54
  He does quote that that that's one interesting thing is like
• 35:59
  that High Rocks went to 7000 affiliates within a few years.
• 36:05
  Check where those affiliates are, where they're housed.
• 36:08
  They're in CrossFit gyms. They're in CrossFit gyms.
• 36:11
  We're going to launch the CrossFit app, the home, the
• 36:13
  CrossFit home for affiliates with monetization, monetizable
• 36:17
  features like virtual classes and affiliate marketing
• 36:20
  programs, adding streams from like commissions from referrals.
• 36:24
  So don't come to our gym, do it at home, right?
• 36:30
  Encourage gyms to add non traditional revenue like space
• 36:33
  rentals, health coaching or corporate tie insurance and
• 36:38
  provide dashboards tracking Key KP is like attendance and churn
• 36:43
  enabling gyms to optimize hours and services for better EBITDA
• 36:46
  margins. Best hour of their day already
• 36:49
  offering services like this. I think that Chris Cooper's
• 36:54
  probably coaching on different things like this.
• 36:56
  This exists and it doesn't need to be pulled within HQ.
• 36:59
  That's not your mission And. For all that, by the end of year
• 37:02
  2, your affiliate fee is not 6000, it's not even 7000.
• 37:12
  It's not even 7500 at the end of Year 2. 8. $1000 is your
• 37:17
  affiliate fee to get home app. We're almost doubled year.
• 37:24
  Two got it, year. 3. And you don't.
• 37:26
  You don't get the app if you don't pay.
• 37:30
  The man's that's. That affiliate and now what
• 37:34
  could I do if I didn't have the app and what could I not do?
• 37:40
  You couldn't track key KPIs or monetize it by offering virtual
• 37:45
  classes I. Can't have virtual classes if I
• 37:48
  don't have the app slash. You can't.
• 37:50
  Monetize it for sure, right I. OK there.
• 37:54
  Is another the gym? Down the street that offers that
• 37:57
  is going to take all of your members.
• 37:59
  So if yes, if I want to be an affiliate and call myself
• 38:05
  CrossFit, I have to pay $8000 after year 2 and what I get in
• 38:13
  return is virtual Peloton CrossFit classes well.
• 38:17
  You from your. Gym from.
• 38:19
  That I make, that I make no. I think you, no, you just upsell
• 38:22
  them. They're going to, they're going
• 38:23
  to, they're going to be your members, they're going to sign
• 38:26
  on. You get a Commission off of that
• 38:29
  and they're going to do CrossFit at home by if.
• 38:32
  If they if they want to, if they sign on.
• 38:35
  They're going to be, you're going to push that, right?
• 38:38
  Right, because I'm because I'm an affiliate owner, but it's on
• 38:40
  me to push that so I can do not. Come to your gym.
• 38:43
  It's really. Going to be easy though.
• 38:44
  It's like, it's more like like like they're going to be pushing
• 38:47
  for you to give it to them. Right.
• 38:50
  So, so I just, I just want to make it super clear, OK?
• 38:54
  Like I just want to make it very, you know, so I decide, you
• 38:58
  know what, I think these guys are super negative.
• 39:01
  I'm going to sign on, right? And it cost me $8000 a year.
• 39:06
  I have money. I mean, I make 50 grand a year.
• 39:09
  I got, I could spend 8000 on this, right?
• 39:12
  Yeah. OK, so I'm going to I make 50.
• 39:15
  KA year, what's 8 grand right? I got.
• 39:17
  I got 42. $1000 for the It's a write off.
• 39:22
  It's fine just. Just just just work with me.
• 39:25
  And then in exchange for that, I get to call myself a CrossFit
• 39:31
  affiliate and get to say that we do CrossFit.
• 39:35
  So that's cool. And then I will push this app
• 39:41
  for my members to do a virtual CrossFit Peloton class and then
• 39:47
  everybody that signs up for said virtual class, I get a
• 39:51
  Commission from. They would call it a 10%
• 39:54
  kickback on sales, OK. But a a Commission, right?
• 39:57
  So, so just just to make it clear, I'm 10% of. $12.00.
• 40:05
  Incentivizing my members to not come to my gym so I can get a
• 40:12
  Commission on the virtual class that CrossFit provides, and
• 40:18
  that's what I get in exchange for the $8000, Yeah.
• 40:21
  You can sell your soul for security.
• 40:24
  That that $8000 will be offset by proven benefits like revenue
• 40:27
  sharing from CrossFit branded products, bulk pricing.
• 40:32
  Word, word, word speak. OK, I feel like I think this
• 40:37
  you're still. On board you.
• 40:38
  Know I'm I didn't say that I've I've been off board for a
• 40:41
  minute, but OK. So I just wanted to make it
• 40:45
  like, not words speak for the public.
• 40:48
  I just wanted like, the layman, this.
• 40:50
  Yeah, the layman, James. Appreciates it, Crystal.
• 40:53
  Clear on what this business plan is so far and that way everybody
• 40:58
  can know what they are signing up for year. 3 franchise model
• 41:03
  enhancements there. It is, buddy.
• 41:05
  There it is. Franchise.
• 41:11
  Offer tiered affiliations to attract high potential owners
• 41:15
  adding 2500 via incentives like profit sharing.
• 41:20
  Analyze markets with tools like geolocation data to prioritize
• 41:24
  high growth areas. Implement loyalty programs with
• 41:27
  bonuses for long term affiliates, reducing churn to
• 41:30
  under 5% annually. Integrate AI driven
• 41:34
  personalization from member experiences that maybe we'll get
• 41:39
  to that group purchasing and energy efficient operation
• 41:45
  guidelines. That, that makes sense.
• 41:48
  That phrase right there makes 100% sense.
• 41:50
  Expand. To include financial consulting
• 41:55
  and make the final push to $10,000 plus per year for your
• 42:02
  affiliate fee, which is going to be justified by comprehensive
• 42:06
  ROI, enhanced brand value, exclusive tech and direct
• 42:10
  revenue boosts. Affiliates will see two to three
• 42:13
  time return via leads tied to performance guarantees like fee
• 42:18
  rebates if revenue goals are not met.
• 42:21
  There's something hidden here between the lines, if you can,
• 42:23
  if you can look at it. So he wants to he wants to build
• 42:27
  an app, yes, he wants to partner with healthcare company or yeah,
• 42:33
  health health insurance companies.
• 42:35
  They Geo location or Geo tracking.
• 42:39
  It's going to be a major revenue source within there is selling
• 42:42
  your data. Now, one of the things that I,
• 42:44
  this is not a pitch for community care, but it is
• 42:47
  something like they are huge on data, like you owning your own
• 42:53
  data, you not giving that to the health insurance companies and
• 42:56
  Sevon's right? Like if you start partnering
• 42:58
  with insurance companies, guess what you won't be doing soon.
• 43:02
  Anything intense, anything heavy.
• 43:05
  Oh, we could. We could talk.
• 43:06
  I. Mean yeah but when listen JY
• 43:08
  Barbell fitness is going to be intense and heavy like the
• 43:11
  people will have a home and it's only going to be $25.00 a month
• 43:15
  it's going to be super super cheap and and we're going to
• 43:21
  make you all strong I. Like it going back to or going
• 43:24
  to the Nutra, Nutra affiliate. So this is this is his baby.
• 43:29
  Deeb's baby spends a lot of time.
• 43:31
  And at the very end, we won't go into all the like he literally
• 43:33
  lays out like 11 pages of detailed Commission structures
• 43:39
  and tears and all that stuff. We're not going to get into
• 43:42
  that. But he's very big on creating
• 43:46
  this affiliate marketplace that offers discounted access to high
• 43:50
  end health and nutrition products where members could
• 43:53
  purchase at discounts and even earn 15% commissions on downline
• 43:57
  orders. That's the orders sold to people
• 44:01
  below you on a pyramid. And at the Nutra affiliate, I
• 44:06
  didn't, I didn't like this Nutra affiliate leverages Crossfitz
• 44:11
  community driven model to scale. You say it again.
• 44:19
  Neutrophiliate leverages Crossfits community driven
• 44:24
  model. To scale AKAA Leech.
• 44:29
  So what's more important, CrossFit or neutrophiliate?
• 44:33
  CrossFit. Neutrophiliate, obviously.
• 44:35
  Well, if you're leveraging a different, if you're leveraging
• 44:37
  the community, which one is more important?
• 44:40
  Neutrophiliate. Amanda L, what owners in this
• 44:46
  thread are cool with $10,000 and can afford it?
• 44:48
  I don't raise your hand. Amanda, you did not listen.
• 44:51
  There is ROI. You are going to have more
• 44:54
  members buying stuff from you every step of the way you're
• 44:58
  going to make. 10s of dollars. Back.
• 45:02
  Dude CrossFit memberships are now going to be like $400.00 a
• 45:06
  month. It's.
• 45:06
  Totally fine. By the way, if you are an
• 45:09
  affiliate owner or somebody in the community who's has a decent
• 45:13
  opinion call in at the end, we're gonna open up we're.
• 45:16
  Gonna have a yeah yeah, we're open up the.
• 45:17
  Phone lines here at the end to hear you guys but we got we got
• 45:20
  to work through this. It's I mean he spent a lot of
• 45:22
  time on this. Let's see these Neutra affiliate
• 45:27
  is going to partner with CrossFit HQ for Co branded web
• 45:31
  webinars and emails to affiliates highlighting case
• 45:33
  studies influencer tie insurance with CrossFit athletes promoting
• 45:37
  products like LM and T. So Dallin, I don't care that you
• 45:44
  support relight and they they pay you to be a sponsor.
• 45:47
  You've got to push element. So we appreciate that you too
• 45:51
  Hopper. I don't.
• 45:52
  Care about rain? Oh no, Rain's part of the Rain's
• 45:55
  part of the oh, the this, this affiliate program.
• 45:59
  So. Hopper is is totally fine.
• 46:01
  He's in with Deepner, yes. That's what.
• 46:04
  Something to the effect of. Hoppy Woppy's with DV Leapy.
• 46:07
  Something to the effect of rekindling the relationship with
• 46:11
  Noble is in this document that's that's in.
• 46:14
  The game side, yeah. That's in the game side.
• 46:16
  Woop is also quoted. We're, we're retreading a lot of
• 46:19
  old, old paths here, yeah. Phase two, They're going to host
• 46:27
  regional meetups at CrossFit events demoing how clients can
• 46:30
  earn 200 to $500 per month via downlines.
• 46:34
  Those are people again below you on the the scheme on the.
• 46:38
  Scheme not a Ponzi scheme, they're.
• 46:40
  Going to do some content marketing, blogs and videos on
• 46:43
  monetize your gym community. Distributed via CrossFit
• 46:46
  newsletter. SEO optimized site with
• 46:48
  testimonials from pilot program showing 15% revenue growth.
• 46:53
  Phase 3 dashboard for gyms, tracking commissions, quarterly
• 46:57
  challenges, rewarding top recruiters and cross promote
• 47:01
  with CrossFit apps like the CrossFit Home for seamless
• 47:04
  integration and aiming for repeat orders.
• 47:08
  It was about here in the document that I was like they
• 47:11
  started crying. What?
• 47:14
  I was like, this is a shotgun spray shot of ideas.
• 47:18
  It's so much you can't. You couldn't manage a team that
• 47:21
  was doing all of these things. You have you have to add some
• 47:26
  people you. You're going to have to add a
• 47:28
  hell of a lot of people, yeah. Is Mastrov out?
• 47:32
  Was he ever in? I heard he was going to, he was
• 47:37
  in a week and a half ago. Savans I think has hinted that
• 47:42
  he may not be or that he's heard that he's not in.
• 47:44
  So I have no idea. I don't think Mastrov regardless
• 47:48
  would be involved on day-to-day operations.
• 47:52
  So CrossFit home, CrossFit Home, so this is this is your
• 47:58
  competitor to JY Barbell. So you can get strong or you can
• 48:02
  do CrossFit Home 25. Dollars a month.
• 48:06
  This. App.
• 48:11
  I need to get it out there. I need to like actually, I, I'm
• 48:15
  not, I'm, I can't sell it because it's not out there.
• 48:17
  It's true. This CrossFit Home is an on
• 48:21
  demand fitness app modeled after Peloton subscription based
• 48:24
  streaming platform. It democratizes Crossfit's high
• 48:28
  intensity functional training ethos by making it accessible to
• 48:32
  everyone, anywhere at any time, without needing a gym membership
• 48:34
  or equipment. Personalized class selection.
• 48:40
  Browse and filter by instructor duration, intensity level, focus
• 48:45
  area like strength, mobility, cardio and equipment needs none
• 48:49
  to full gym setup from beginners with no weight class weights
• 48:57
  using calisthenics like push ups, planks, burpees, air squats
• 49:00
  and jumping jacks. Calisthenics.
• 49:02
  I love that word. Restorative options like yoga
• 49:04
  flows, breath work sessions for stress relief and meditation.
• 49:09
  Or this is what I oh God, OK. Or sport specific drills such as
• 49:20
  basketball dribbling circuits, soccer agility ladders or golf
• 49:24
  swing mobility. So if you want to learn how to
• 49:30
  dribble a basketball, CrossFit home is for you.
• 49:38
  Well, well put, summer. Goodness, summer.
• 49:41
  This is. Not how I've I've raised MILF
• 49:44
  mafia to speak. Also some family friendly
• 49:49
  workouts for kids such as a fun obstacle course and seniors.
• 49:54
  For example, low impact chair exercises for balance and joint
• 49:59
  health. We're gonna add real time
• 50:02
  leaderboards tracking via integrated wearables from
• 50:05
  Health, Apple Health, Fitbit, Aura ring, Garmin watches,
• 50:08
  virtual coaching feedback and community forums for motivation.
• 50:13
  All for a low low price of 1299 a month or 129 per year for app
• 50:19
  only. Access equipment is optional via
• 50:22
  partnerships. Premium tiers begin at 2499 and
• 50:26
  include live Q&A with instructors and personalized
• 50:29
  plans. I.
• 50:31
  Hate, I hate all of that like that that I mean, the affiliate
• 50:34
  fee is is probably the affiliate plan is is probably the worst
• 50:40
  thing that is not going to do anything.
• 50:43
  That is that that makes us and, and I know the people are going
• 50:48
  to like this, but I don't know what to say.
• 50:50
  Like, for lack of a better word, that makes us so gay like that,
• 50:54
  that like it's, it's, it's, it's bad, John.
• 51:00
  'S brain Brain's breaking. Like yeah, yeah, yeah, yeah.
• 51:03
  And like, like, like 90s gay, OK.
• 51:05
  Please take this not 2023 gay like 90s gay OK?
• 51:11
  I I bolted this part. This model shifts CrossFit from
• 51:16
  an affiliate centric business. There she.
• 51:19
  Is there? She is John.
• 51:20
  John, John, this one's a big deal.
• 51:23
  This model shifts CrossFit from an affiliate centric business
• 51:28
  currently generating around $100 million annually from fees and
• 51:31
  events to a scalable digital ecosystem complementing our
• 51:36
  11,000 plus gyms by driving referrals in brand loyalty.
• 51:44
  Strip it down. It's I mean like it is no longer
• 51:47
  affiliate centric. That is what that phrase said,
• 51:50
  yes. Yes, affiliate.
• 51:53
  Owners, that's what he wants to do Which.
• 51:55
  Means eventually down the road, like say, say this goes through
• 51:59
  and you know, the stuff starts happening and whatever,
• 52:02
  eventually there will be no more affiliates.
• 52:07
  It will be, it will be the IT will be the death of CrossFit
• 52:11
  and something honestly, I would love to give you all this idea
• 52:15
  on this. I, I think, I think that would
• 52:17
  be the death of CrossFit. If we just say, Hey, we're not,
• 52:20
  we don't care about affiliates anymore.
• 52:22
  Like it's not about the affiliates at all.
• 52:23
  We're going to go completely virtual.
• 52:26
  I just, I think something else would come out of the woodwork
• 52:29
  and I'm not talking about World fitness project.
• 52:31
  I'm not talking about mayhem and see fit.
• 52:34
  That's not what I'm talking about.
• 52:35
  Like I just think we something would happen.
• 52:39
  That's what CrossFit is now. And then it's just under a
• 52:45
  different brand of a different name, John.
• 52:47
  'S jumping ahead a little bit, but like I don't I I don't think
• 52:50
  deeds realizes this is like a direct message to deebs.
• 52:54
  You're not going to be allowed to do this not with who you
• 52:58
  like. If you this plans now out there,
• 53:01
  if you even hint towards this is what what's going to happen?
• 53:04
  You won't have a company in four months like this ain't going to
• 53:08
  work bro. Nobody will pay you anything.
• 53:11
  Right. Yeah.
• 53:13
  He continues by emphasizing inclusivity.
• 53:17
  We rebrand as CrossFit for All, moving beyond the Quote Elite
• 53:23
  athlete image to appeal to everyday users seeking
• 53:28
  sustainable health. That's the depth of CrossFit
• 53:31
  Games. That's we've.
• 53:34
  Tried this already. We we did the the blue milk in
• 53:38
  the living room, dude, Yeah. Content creation is going to
• 53:42
  partner with 50 plus CrossFit instructors to film 200 plus
• 53:46
  initial classes using affordable setups with iPhones with
• 53:50
  gimbals. Outsource editing to freelancers
• 53:52
  on Upwork for 10 to $20.00 an hour.
• 53:55
  Launch this app by Q2 2026. National Branding plan CrossFit
• 54:01
  for all Some of the core branding elements of the app.
• 54:08
  We're going to soften the logo with vibrant, diverse imagery,
• 54:12
  like kids doing air squats. Oh my.
• 54:19
  Goodness. Oh God, it.
• 54:22
  Was LGBTQ fit? What?
• 54:24
  What are? What are those?
• 54:25
  Those. Colors are too harsh, John.
• 54:27
  You go soften that a little bit. Vibrant, colorful color.
• 54:31
  Think Easter. Tones, Yeah, yeah.
• 54:34
  So think this imagery is going to be kids doing air squats,
• 54:37
  seniors and yoga poses. The slogan for the app.
• 54:42
  So probably the the splash screen when you open it.
• 54:45
  Not. Too loud, though.
• 54:46
  No CrossFit for all. Move better, live better.
• 54:52
  I'm sold. We're going to shift our
• 54:55
  messaging from forging elite fitness to stories of
• 54:58
  transformation for all ages. For example, one of those might
• 55:03
  be from playground to retirement.
• 55:05
  We're here for every step. We're going to announce this
• 55:12
  roll out strategy via a national press tour, CNN, Good Morning
• 55:17
  America, America, the barbell spin and CrossFit Games
• 55:20
  integration. They're going to partner with
• 55:22
  the AARP for senior outreach and Nickelodeon for Kids content.
• 55:26
  EAARP. They're they're going to
• 55:34
  collaborate with Walmart and target for in store demos and
• 55:37
  schools for youth programs and equip gyms with Co branded
• 55:42
  materials to promote the app. They're going to use multi
• 55:48
  channel strategies for to market CrossFit, home to all
• 55:51
  demographics with classes like calisthenics for beginners,
• 55:55
  yoga, breath work for recovery and sports drills, for example,
• 56:00
  dribbling for basketball enthusiasts.
• 56:03
  There's a scene. From New Girl, they go to this
• 56:06
  restaurant and they start Schmidt sitting there and he's
• 56:09
  looking at the menus like you guys are doing pancakes, we have
• 56:12
  pizza too, French something or you guys are doing too much.
• 56:16
  This is unsustainable. Let's see, they're going to John
• 56:23
  Be ready Year 1 strategies for influencer partnerships.
• 56:28
  They're going to work with family, bloggers for kids and
• 56:33
  senior fitness icons like Jane Fonda.
• 56:39
  Flawless plan here. Jane Fonda's not even going to
• 56:41
  be alive by the time they get this up, dude.
• 56:43
  They they can, they can white box this app.
• 56:46
  It'll be done in six months. Totally fine.
• 56:50
  They're going to set up referral programs like invite a friend,
• 56:53
  get a month, free e-mail newsletters with personalized
• 56:56
  recommendations. They're going to have virtual
• 56:58
  challenges for all ages such as Family Burpee Week.
• 57:03
  They're going to integrate with wearables for seniors, health
• 57:06
  tracking, add kid friendly avatars and cross promote with
• 57:10
  sports leagues for drills. This.
• 57:13
  Is crap. Like I'm sorry, it's just she.
• 57:17
  Told me to stop talking last night.
• 57:19
  I brought it up. She's like I don't stop, I can't
• 57:22
  stop. I cannot hear this.
• 57:23
  I do not want to hear this. This is ruining my night.
• 57:27
  You. You couldn't pull it off.
• 57:29
  You can't. Like I, I, I just like, I don't
• 57:32
  even know where to begin. I'm like, how Like not you're
• 57:35
  not going to do this. You're not going to do this.
• 57:38
  And this is where I start to get into the theory that this
• 57:41
  document is strictly to catch VC investors, not to actually do
• 57:48
  it. OK, but what's the plan then?
• 57:53
  It doesn't. Matter.
• 57:54
  And that's that's what scares. Me my concern is that they start
• 57:57
  going down this path and quickly realize that they screwed up and
• 58:03
  like we were talking like this is where.
• 58:07
  Patrick Clark is on the same page as us.
• 58:09
  It's a problem. There you go.
• 58:11
  That guy is the most politically correct guy I've ever seen in my
• 58:14
  life. And I'm just when we're on the
• 58:18
  same side completely, it's, it's that's when you know it's bad.
• 58:23
  Like. I don't mean added to it at.
• 58:25
  This point you have to, you have to pivot.
• 58:26
  Like the problem is of the 10 pillars, there's probably like
• 58:31
  two or three that I'm like, yeah, let's let's go that
• 58:34
  direction. Like I think I could see some of
• 58:35
  that, maybe not every bullet point of within that, but like
• 58:39
  OK. I.
• 58:41
  Get it? And that's where I was listening
• 58:43
  to him a week and a half ago. Point C.
• 58:45
  Of .2, is he good? Yeah.
• 58:46
  Now, do you want to keep on going or do we want to tell or
• 58:51
  do we want to go over? We haven't even hit the games
• 58:53
  yet. Even hit the games there, chief.
• 58:55
  What can we? Do to stop it, we want to go to
• 58:58
  the. Bat we'll.
• 58:58
  Get there. We'll get there, OK.
• 58:59
  OK, I think. I think we're doing a pretty
• 59:00
  good job. Years four and five.
• 59:03
  We're going to do some community events like nationwide virtual
• 59:08
  marathons and create and create inclusive campaigns like adding
• 59:16
  classes for chair dribbling for seniors that.
• 59:19
  One's perfect. That one's.
• 59:21
  By 20-30 Deebs projects 6,000,000 users are on the app.
• 59:29
  Him and Nostradamus both. It's.
• 59:32
  Only it's. Only 20% of Don's projection so.
• 59:36
  At least he's, yeah, at least he's realistic.
• 59:39
  Hitler predicted he'd kill 6,000,000 Jews.
• 59:41
  How'd that go for him? Let's.
• 59:43
  Not do 2 jokes right now. Oh.
• 59:45
  Jesus, John. I guess he succeeded the the
• 59:50
  first one. I didn't think that through.
• 59:54
  Go ahead the the community marathon thing.
• 59:58
  That's a decent idea. Like community.
• 1:00:05
  He's got no way of working any of this.
• 1:00:08
  No, but like we've talked about doing this before is like, you
• 1:00:12
  know, you could essentially replicate high rocks and do like
• 1:00:15
  local CrossFit events where it's like he's like virtual.
• 1:00:18
  Oh shit, never mind. It's all virtual.
• 1:00:22
  Sean. Thank you for your contribution.
• 1:00:24
  You can keep watching. He then moves into collaborate
• 1:00:31
  with healthcare providers to develop Cross to Co develop
• 1:00:36
  CrossFit programs tailored for specific populations such as
• 1:00:40
  those with chronic conditions. Integrate Crossfit's methodology
• 1:00:44
  with physician oversight where doctors refer patients to
• 1:00:47
  affiliate gyms for structured workouts.
• 1:00:51
  He then references the CrossFit Medical Society about offering
• 1:00:56
  training certifications for medical proposed to become
• 1:00:58
  CrossFit Health Coaches. And this is where I I he loses
• 1:01:03
  me. Injury prevention and rehab
• 1:01:05
  integration address Crossfit's reputation for intensity.
• 1:01:09
  By partnering with physician physical therapy clinics and
• 1:01:12
  orthopedic groups, healthcare providers could provide data on
• 1:01:16
  reduced injury rates. There's data.
• 1:01:19
  Which we'd use to refine programming.
• 1:01:26
  So don't squat below. Don't squat below parallel.
• 1:01:29
  Don't do a barbell snatch. Barbells are bad.
• 1:01:33
  Do some calisthenics. If you're older, do some yoga.
• 1:01:37
  And if you don't think that barbells are bad, JY Barbell
• 1:01:40
  Fitness is going to be out within next week.
• 1:01:43
  OK, we we, we will not. Bye John, people drop top.
• 1:01:56
  We don't do advertising here, but if you do want to buy
• 1:02:00
  something, go use Code Spin at King Kong Bags, Manta Sleep or
• 1:02:04
  Frog Grips and you can get some savings.
• 1:02:08
  What happened, John? Spin didn't care to hear my Jay.
• 1:02:15
  Why Marvel fitness ads. Oh, you kicked.
• 1:02:18
  Him off got. It got it.
• 1:02:21
  Did not do that. Did you read this one?
• 1:02:24
  I hope you did, because it's true, no?
• 1:02:25
  I missed it. Fergie.
• 1:02:27
  JY Barbell is the best methodology for middle-aged moms
• 1:02:30
  and seniors. It's for all.
• 1:02:36
  Jeremy World, if only someone in the community would just step up
• 1:02:39
  and save all of us. Start playing.
• 1:02:44
  I need a hero. That's beautiful.
• 1:02:52
  He he wants to set up pilot programs and show how CrossFit
• 1:02:56
  reduces BMI or blood pressure, leading to formal endorsements
• 1:02:59
  or Co brained apps. He does.
• 1:03:03
  We're going to talk about the open.
• 1:03:07
  He wants to partner with health care and insurance partners like
• 1:03:11
  CrossFit Health Days at hospitals or insurer sponsored
• 1:03:18
  open workouts. 26.1 Brought to you by Aetna.
• 1:03:23
  Aetna be. Great.
• 1:03:27
  We, we, we already have insured like we've already insured
• 1:03:30
  CrossFit sponsorships for the open announcements now.
• 1:03:34
  Speaking of that, the CrossFit Games.
• 1:03:36
  Nice. We got some CrossFit Games news,
• 1:03:38
  John. 'S back in baby.
• 1:03:40
  We have a three to five year strategy to rebuild the games as
• 1:03:43
  a premier global fitness spectacle, integrating with our
• 1:03:46
  broader ecosystem like affiliate expansion and digital platforms
• 1:03:49
  to drive exponential growth. This is nice the.
• 1:03:54
  Real people Angel investor for Jypal.
• 1:03:59
  Thank you people. That's how you do it, investors.
• 1:04:05
  Could I actually? Made made my day.
• 1:04:08
  That's right. Will I see that money spin or?
• 1:04:10
  Of course. You see that money, you're
• 1:04:11
  going. To take that OK, I don't.
• 1:04:13
  I'll give you a pair of freak Frog grips.
• 1:04:15
  You'll get 10%, yeah, 10% off Frog grips, no.
• 1:04:18
  What? I'm JY barbell 10 you get 10%
• 1:04:22
  off of a JY barbell fitness. It's not 2250 for that for
• 1:04:26
  website. Pending for Peapod.
• 1:04:28
  All right, you're so the focus of the games going forward is
• 1:04:32
  going to focus on inclusivity. CrossFit for all it's it's a
• 1:04:36
  it's not just the app, it's everywhere.
• 1:04:38
  Innovation and data-driven decisions to surpass past
• 1:04:41
  heights. Data year one, we're going to
• 1:04:44
  focus on internal strengthening post controversies.
• 1:04:48
  What controversies do we have? None.
• 1:04:52
  OK. Enhancing production quality and
• 1:04:54
  re engaging core audiences to lay the groundwork for growth.
• 1:04:57
  We're going to budget $20 million for year one in the
• 1:05:01
  games reallocated from affiliate, affiliate fees and
• 1:05:05
  initial sponsors, so. We're treading.
• 1:05:08
  Down the old pad we did this bud.
• 1:05:09
  We're. Going to do that for like. 10
• 1:05:12
  years. And it grew like crazy, didn't
• 1:05:15
  it did grow? Mad.
• 1:05:16
  I mean, like I don't hate the idea like putting $20 million
• 1:05:19
  behind the games, reallocating it from affiliate spend.
• 1:05:22
  Probably not, unless you're just subsidizing that with investor
• 1:05:24
  funds. To begin, we.
• 1:05:26
  We're we're don't worry, it's a it's an early, it's an early
• 1:05:29
  investment for future payoff. Just stick with me.
• 1:05:31
  Just stay. Ready.
• 1:05:33
  I'm ready. We're.
• 1:05:34
  Going to revamp the format for broader appeal, incorporating
• 1:05:38
  divisions for all ages and abilities we.
• 1:05:40
  Already do that. Adaptive athletes, Masters 60
• 1:05:44
  plus youth 10 to 18 to align with CrossFit for all.
• 1:05:49
  Oh, 10 year olds are going to be throwing down, buddy.
• 1:05:52
  Don't you worry Tyler, you're going to like this one.
• 1:05:56
  We're going to add fan favorite elements like team competitions.
• 1:06:02
  Fan favorite Where You At? Sam Demister.
• 1:06:06
  Listen, I. You know, I, I have not heard
• 1:06:09
  the bad news yet. As far as the games go, It's
• 1:06:12
  it's and and I'm. And I'm fully on board with this
• 1:06:15
  and spectator friendly venues like returning to the iconic
• 1:06:19
  locations like Carson, CA or Madison, WI with a hybrid indoor
• 1:06:23
  outdoor setup. I'm in.
• 1:06:26
  I am in. I'm like, yeah, OK.
• 1:06:29
  Hi. We're going back to Madison.
• 1:06:31
  We're going outside. We're we're doing it.
• 1:06:35
  I'm. I'm just I'm waiting for it.
• 1:06:37
  There's you're gonna you're gonna there is a milk going down
• 1:06:41
  an alley right now and I'm and I'm waiting for the alley we.
• 1:06:45
  There's another part in here for me somewhere, I think.
• 1:06:47
  I'm sure we're gonna invest in high production value.
• 1:06:50
  We're gonna get 4K streaming drone footage and athlete BIOS
• 1:06:53
  to make broadcasts more narrative driven.
• 1:06:56
  We had we had some drones at the Syndicate crown.
• 1:07:00
  We also had narrative narrative driven storytelling at the.
• 1:07:03
  Murfreesboro. Nobody told stories about
• 1:07:05
  Murfreesboro better than the spin cast.
• 1:07:08
  Inclusivity, baby. So.
• 1:07:12
  What I'm thinking what about at the end of this?
• 1:07:20
  At the end of this, you just, you pull like a, a David Blaine
• 1:07:24
  on me and then you go. Deebner has announced that the
• 1:07:26
  Sevon verse is officially the head of media for the CrossFit
• 1:07:30
  Games. And you never know.
• 1:07:31
  And we're just, it's just us doing it.
• 1:07:34
  And then I'm just like, I love all that stuff is not that much.
• 1:07:41
  We can, we can, we can double your revenue.
• 1:07:43
  We're going to expand the open in Year 1 to 500,000 plus
• 1:07:46
  participants globally by integrating with our CrossFit
• 1:07:49
  Home app for virtual qualifiers sold.
• 1:07:54
  Next, we're going to integrate real time activations like app
• 1:07:58
  based voting for events or or augmented reality filters for
• 1:08:05
  fans. That'll work perfect.
• 1:08:07
  We're going to get 5 million views via free YouTube streams
• 1:08:10
  and partnerships with platforms like Roku for broader reach.
• 1:08:15
  Deebner, I do have an app called Heat.
• 1:08:17
  One app it is. The.
• 1:08:20
  Only. CrossFit fantasy app that exists
• 1:08:22
  in this I feel like. A 10% of that budget would be
• 1:08:25
  like just cover it. It'll just cover it.
• 1:08:26
  Yeah, yeah, yeah. Yeah, you'll get a, you'll get
• 1:08:29
  an ROI on it, Tyler. You just got to push to other
• 1:08:33
  places to buy it. That'll be fine.
• 1:08:35
  That's fine. Deebs is going to secure 10 to
• 1:08:38
  15 mid tier sponsors such as renewing Noble at $10 million
• 1:08:43
  plus annually and adding Wellness brands like Wooper
• 1:08:46
  Thorne by offering data-driven packages with audience insights.
• 1:08:52
  Selling your data baby. Introduce interactive
• 1:08:55
  sponsorships like branded challenges in the app to convert
• 1:08:58
  viewers to buyers. Negotiate short term deals with
• 1:09:02
  ESPN or CBS Sports for live coverage of the finals focusing
• 1:09:05
  on US primetime slots. 2026 games are going to be amazing I.
• 1:09:12
  Love that he can just say this. You know what I mean?
• 1:09:16
  That's all you do. That's a that's called a plan,
• 1:09:18
  Tyler. You don't.
• 1:09:20
  I just don't. You don't hit the.
• 1:09:21
  Moon if you don't shoot for it. Take this from somebody who
• 1:09:24
  asked Matt Frazier for $1,000,000 straight face.
• 1:09:28
  I spent. Weeks on.
• 1:09:32
  How'd that go? Can you tell me like, like, oh.
• 1:09:35
  He was like. We got I.
• 1:09:36
  Dude, I had here here. You, you be mad, I'll be you.
• 1:09:40
  So I'm going to tell you how this is going to benefit HWPO in
• 1:09:44
  an amazing way. We just need a small $1,000,000
• 1:09:46
  donation from you. What do you think?
• 1:09:53
  Well, I'm Matt. I'm Matt.
• 1:09:56
  Yeah, you're. Matt.
• 1:09:57
  Well, well, what we usually do is we give some guy in Ukraine
• 1:10:05
  about $50,000 to make the app for us and we're just not ready
• 1:10:08
  to make $1,000,000 investment on anything I.
• 1:10:11
  I hear you. We could do a payment plan.
• 1:10:13
  I feel I had. Projections on projections, I
• 1:10:18
  had everything detailed out. I felt like it was a really good
• 1:10:20
  plan. I am not going to sell you on
• 1:10:23
  some bullshit that like it just isn't real.
• 1:10:26
  And it's just like, that's what I see and I can't believe that
• 1:10:28
  people buy this. It's just like we're going to be
• 1:10:30
  on ESPN, Nickelodeon, freaking Maury's tea show, everything.
• 1:10:34
  Walmart. We're going to be in Walmart.
• 1:10:36
  Target, Rite Aid, save a lot, all of it, and it's just like
• 1:10:42
  people. Buy this crap.
• 1:10:44
  I don't know, maybe Year 2 we're going to introduce theme days at
• 1:10:49
  the games, Community day with affiliate showcases, Innovation
• 1:10:53
  Day with tech integrated workouts like virtual reality
• 1:10:56
  elements. And John, you're going to love
• 1:10:59
  this. How many?
• 1:11:01
  Days Do you think the CrossFit game should be John?
• 1:11:05
  Whatever it is, double it. Just just make it like a
• 1:11:10
  gladiator, like I would say three to four days, OK?
• 1:11:16
  Let's expand the CrossFit Games in year 2 so this would be 2027.
• 1:11:20
  Expand to a 10 day format with more heats to accommodate 50%
• 1:11:25
  more athletes, drawing from a growing affiliate base targeting
• 1:11:28
  12,000 plus affiliates. I I I have a question.
• 1:11:32
  Do you? Oh, now you got questions, huh?
• 1:11:34
  Just. What a a 10 day CrossFit Games
• 1:11:39
  one. Nobody is going to stay at a
• 1:11:43
  place for 10 days dude. Everybody in the CrossFit
• 1:11:47
  community is going to be able to compete at the CrossFit 2.
• 1:11:49
  It's a party. How many events does that mean
• 1:11:53
  for the elites? I guess high 5. 3030 events John
• 1:11:57
  3A day for 10 days. He's he's going to be very
• 1:12:01
  well-rounded. He's very well-rounded.
• 1:12:03
  Yeah, yeah, yeah, yeah. It's hard.
• 1:12:06
  It's hard to complain about the programming when you can program
• 1:12:10
  everything multiple times. Luckily we've used the app to
• 1:12:13
  make sure that the programming is correct, that people aren't
• 1:12:17
  getting injured. AI will fix that for you.
• 1:12:19
  We're going to roll out. CrossFit Games is at your house.
• 1:12:26
  We're going to, hey, we're going to roll out global regionals in
• 1:12:29
  high growth areas like Asia and Europe.
• 1:12:33
  That's good, right? Regional.
• 1:12:37
  Based competitions using CrossFit Home for live stream
• 1:12:42
  qualifiers to engage non affiliates.
• 1:12:45
  Yep. He so he is bringing, he's
• 1:12:47
  wanting to bring regionals back good so.
• 1:12:49
  Oh, are you only going to be able to watch it on the app?
• 1:12:52
  Yeah. No, no, in person attendance.
• 1:12:54
  We got to cut that shit out. No.
• 1:12:56
  YouTube. Live stream, yeah.
• 1:12:57
  No, it's it's on the app. We're going to invest $10
• 1:13:01
  million in influencer partnerships such as CrossFit
• 1:13:04
  athletes with 1,000,000 plus followers.
• 1:13:07
  Miss Spiegel is going to get paid big time for eternity.
• 1:13:12
  Brooke Wells is going to stay in.
• 1:13:14
  Who else? Who else has a million plus?
• 1:13:18
  No, Who else doesn't? Rich does very much.
• 1:13:21
  Annie. Maybe Annie does, Tia does,
• 1:13:24
  Catherine does they they don't do CrossFit anymore.
• 1:13:27
  They're they're going. To split that $10 million,
• 1:13:31
  they're going to, let's see, oh, sorry, Siobhan.
• 1:13:35
  They are going to partner with streaming services like Amazon
• 1:13:38
  Prime for exclusive behind the scenes content aiming for 7
• 1:13:44
  million views with Omni channel distribution, TV app and social.
• 1:13:49
  Omni channel and now I just, they're not going to be able to
• 1:13:53
  do any of this. I've been saying this for the
• 1:13:56
  past 10 minutes. What are?
• 1:13:58
  You talking about John like? This is like, hey guys, I'm
• 1:14:01
  going to give you a three-year plan on how I'm going to run a
• 1:14:04
  sub 4 minute mile. So the first year we're going to
• 1:14:08
  get that mile down to 5 minutes and we're going to be having a
• 1:14:12
  very aggressive running plan. We're going to partner with
• 1:14:16
  Henshaw and, and basically I'm going to start eating correctly,
• 1:14:23
  right? I'm a news flash.
• 1:14:25
  I'm not going to start meeting correctly and I'm not going to
• 1:14:28
  get under a 5 minute mile and Hitchaw's not going to work with
• 1:14:31
  me. That's because you're.
• 1:14:33
  Going to the affiliate, John, you should have done this from
• 1:14:35
  home the second year. The second year, we're going to
• 1:14:38
  get it down to 420, everybody knows last 20 seconds and then
• 1:14:41
  I'm going to put $10 million into getting that 20 seconds
• 1:14:45
  down virtually. And I'll do it with like a, a
• 1:14:49
  running app. We'll get Ilya and Kipchoge to
• 1:14:51
  come help my stride. Like that's what he's saying.
• 1:14:55
  You're thinking too small, Susan.
• 1:14:57
  It's Jupiter, baby. Jupiter.
• 1:14:58
  Nowhere. Oh.
• 1:15:01
  God, OK, year three, we're going to Tokyo or Sydney to tap some
• 1:15:10
  emerging markets and we're gonna add some celebrity crossovers to
• 1:15:14
  the Games. We're gonna bring in athletes
• 1:15:16
  from other sports for a broader draw.
• 1:15:18
  Hunter's back. They.
• 1:15:20
  Won't. Do.
• 1:15:20
  It. Like, yeah, the celebrity.
• 1:15:22
  LeBron James is gonna retire. He's coming to the Games.
• 1:15:25
  He's throwing down in Tokyo. He's.
• 1:15:27
  Gonna do wide snatch or wide stand snatch pulls it's.
• 1:15:31
  Gonna be great. Oh.
• 1:15:32
  My God, I yeah, yeah. It's 100 Mcintyres of the world.
• 1:15:39
  Yeah, but but, but we're going to get a million people on the
• 1:15:43
  in the open in 2028. Sure, you you guys are just
• 1:15:48
  hating. You're not buying the dream
• 1:15:50
  question I have. A question What happens when
• 1:15:57
  that doesn't happen? We.
• 1:16:00
  We broke. We're trying to to to to preempt
• 1:16:05
  that right now. Like, like, yeah, you know, if
• 1:16:08
  he was, you know, Patrick is right.
• 1:16:10
  Like Korea, South Korea is where it's booming.
• 1:16:12
  It's not in Japan. South Korea is the is the Japan.
• 1:16:17
  Is going to take over, don't you worry.
• 1:16:20
  John needs to get running coach run coaching from Mark Bell.
• 1:16:24
  Interesting. Interesting call.
• 1:16:26
  For Mark Bell there. Interesting.
• 1:16:28
  I don't, I don't I'm, I'm confused by your tactics,
• 1:16:33
  Fergie. Tyler, you got more money coming
• 1:16:35
  to you. We're in year 3.
• 1:16:38
  We're going to invest $15 million in a campaign with AI
• 1:16:42
  driven ads and live betting integrations.
• 1:16:47
  We're legal to engage fans year round.
• 1:16:50
  There it is baby. We'll be doing live betting,
• 1:16:53
  throw those prop bets up so. Now, Wade, this is a good idea.
• 1:16:59
  We are all on board Collaborate with E sports platforms for
• 1:17:01
  hybrid events. Hybrid events.
• 1:17:07
  Isn't E sports like video gaming?
• 1:17:09
  Yeah. You can work out on the on your
• 1:17:12
  on your X. Is it like?
• 1:17:13
  The old Nintendo where you had the little jump pad and you're
• 1:17:15
  like the. Wii.
• 1:17:17
  No, like no, I'm talking like the old Nintendo had a little
• 1:17:20
  pad and you had like run for the track and sports game is.
• 1:17:23
  That a thing? That's cool.
• 1:17:25
  It was they are going to land 30 plus sponsors and emphasize ROI
• 1:17:33
  through interactive elements like shoppable streams and
• 1:17:36
  diversify with corporate Wellness, tie insurance and
• 1:17:39
  we're going to go back a few years NFT collectibles.
• 1:17:46
  D Write this six years ago. I'd like to think that he that
• 1:17:51
  he like kind of rough drafted and then put it through ChatGPT
• 1:17:56
  and ChatGPT like like came out with with this.
• 1:17:59
  It was. Like I, I know Chat Chi Dewey's
• 1:18:01
  response. I see where you're going here.
• 1:18:02
  This is a great idea. And then it just.
• 1:18:06
  Let's run with it. I I have another, I have another
• 1:18:10
  question and this and I don't. What is an?
• 1:18:17
  NFC. Yeah, yeah, yeah.
• 1:18:24
  What? What is it?
• 1:18:26
  It's a. It's a picture.
• 1:18:27
  That's it. It's a digital.
• 1:18:29
  It's a digital picture that James has a right to think.
• 1:18:31
  Of like if you owned like a work of Picasso but digitally.
• 1:18:37
  You. Don't actually.
• 1:18:38
  Own Picasso, but you own the file for that it's it's it's
• 1:18:42
  unique, even though other people can print that that file not.
• 1:18:46
  Legally not. Legally, but you own it and you
• 1:18:49
  have no way of of monitoring who's printing it and then.
• 1:18:53
  Somebody else could buy it from. From James NFT, The NFT days,
• 1:18:57
  yeah. It's an investment.
• 1:18:59
  The NFT days John were were amazing.
• 1:19:01
  You have people buying these, is it like?
• 1:19:02
  Bitcoin, but for photos. Basically, yeah, people.
• 1:19:06
  Are spending millions of dollars on for pictures of monkeys,
• 1:19:09
  apes, yeah. There's one in particular I.
• 1:19:12
  I'm a put money in my mattress type of a guy.
• 1:19:18
  Let's see, Year 4, we're going to evolve the CrossFit Games to
• 1:19:23
  a festival format with music, Wellness, Expos and metaverse
• 1:19:26
  and integrations for virtual attendance.
• 1:19:29
  I. I.
• 1:19:29
  Feel like he watched Ready Player 1 and was like I'm just
• 1:19:33
  going to make the CrossFit version of this we're.
• 1:19:36
  We're going to use data analytics for hyper
• 1:19:39
  personalization including custom highlight reels and expand a 15
• 1:19:44
  million views via emerging platforms like virtual reality
• 1:19:48
  streaming. We're going to renegotiate with
• 1:19:52
  all of these partners for $100 million plus multi year deals
• 1:19:57
  including international syndication and AD revenue
• 1:19:59
  shares. Sure.
• 1:20:01
  I. Applaud the ambition.
• 1:20:03
  And then we're going to finish the the 49 page business plan
• 1:20:07
  with 11 pages of projection how the not pyramid scheme will pay
• 1:20:14
  out all the different levels of the triangle it was. 3 billion,
• 1:20:18
  right? I think.
• 1:20:19
  So yes, yeah, 3 billion crazy dude.
• 1:20:23
  I don't. Know what that is?
• 1:20:24
  Is it you selling that? Is that your NFT if?
• 1:20:30
  You look at these charts. What is this, John?
• 1:20:34
  I don't. Know that's how confused I am
• 1:20:36
  right now for. People who who little pull this
• 1:20:39
  up on the website on on barbell spin.com, the charts are like
• 1:20:45
  you'll have several tables that like the headers like the words
• 1:20:48
  are cut off Yeah, unbelievable amount of misspellings.
• 1:20:54
  It's fine I there. We go.
• 1:20:59
  Anyway, I'm going to go to the bathroom real quick.
• 1:21:00
  Are we about to get? Is that OK?
• 1:21:02
  Yeah, go. OK.
• 1:21:05
  Consolidated company wide projections, there it is, yeah.
• 1:21:09
  We're a billion dollar company. I'm going to make more than
• 1:21:12
  $50,000. For sure.
• 1:21:15
  You're going to be, you're on the ground floor, John, you're
• 1:21:17
  fine. Look at that.
• 1:21:18
  We're going to go from 248 million in 2026 to $1.9 billion
• 1:21:23
  of total revenue in 20-30 and our net profit after tax is $840
• 1:21:31
  million where we hit maturity. EBITDA.
• 1:21:35
  It is going to be amazing, a billion dollar EBITDA company.
• 1:21:42
  We are going to projections position CrossFit as a $2
• 1:21:45
  billion plus entity by 20-30, exceeding historical peaks and
• 1:21:49
  leveraging synergies. The app is going to drive
• 1:21:51
  affiliate sign ups. Quarterly reviews will adjust
• 1:21:54
  for actuals, with sensitivity analysis showing ±20% variance
• 1:21:59
  based on subscriber churn or sponsor deals.
• 1:22:03
  It is one of the things that I thought was funny about this was
• 1:22:07
  that so he states that were somewhere around 8000 affiliates
• 1:22:11
  and that he essentially just wants to take it back to our
• 1:22:13
  peak of 15,000 like he he doesn't ever quote anything
• 1:22:16
  higher than that well. He's only going out five years,
• 1:22:19
  Tyler. Right.
• 1:22:20
  Oh yeah, That's a good point, yeah.
• 1:22:22
  It'll it'll it'll grow off after that.
• 1:22:24
  Yeah, that's. The launch point.
• 1:22:27
  I mean some of the the brands, I mean rain energy drink, clean
• 1:22:31
  energy drinks for sustained focus on it.
• 1:22:35
  Yeah, whatever uni is frog fuel. Frog fuel that's not frog grips.
• 1:22:40
  Save 15% code spin Frog grips.com Look we can reach 1.5
• 1:22:47
  billion people by just selling shit to them underneath the
• 1:22:51
  triangle. Crazy reach that many?
• 1:22:56
  I, I, I mean, literally it's 11. It's it's 20% of this entire
• 1:23:00
  thing is his affiliate triangle scheme.
• 1:23:05
  Yeah, like. It's insane.
• 1:23:10
  So his plan would be to come in here in five years, get it to
• 1:23:13
  this point, exit to neutral affiliate.
• 1:23:17
  Yeah, him with X caps A keeping the neutral affiliate and then
• 1:23:21
  passive income. Yeah.
• 1:23:24
  I mean, it's once, it's once, it's there, it's there.
• 1:23:28
  My. Highest he ran it too.
• 1:23:35
  My highest hopes for this is that this I'm muting his ass.
• 1:23:42
  My highest hopes for this is that this is just a catch all
• 1:23:46
  for investors. And he doesn't do any of it.
• 1:23:51
  And he? Doesn't do it.
• 1:23:52
  Like that's the best hope for this.
• 1:23:55
  There is some stuff in here, like with the games in
• 1:23:58
  particular, that's not terrible. Sure.
• 1:24:02
  And. I think like maybe he's like all
• 1:24:03
  these guys don't understand. They don't have no vision.
• 1:24:05
  They've been in the in this game too long.
• 1:24:07
  Like do the amount of ideas that we've run through and like we
• 1:24:11
  we're always trying to think about what could be next.
• 1:24:14
  What could we do? We're open to new ideas and like
• 1:24:17
  a lot of what you quote here is just not possible.
• 1:24:20
  Like it's not going to happen. You think you run a company that
• 1:24:24
  or you're buying a company that is T-shirt sales and it's just
• 1:24:27
  not. If you look down below, there's
• 1:24:32
  a call in number. If you were still hanging with
• 1:24:33
  us after a good hour and a half of walking through a 49 page
• 1:24:38
  business plan and you're an affiliate owner, you're a
• 1:24:42
  Crossfitter. You don't do either, but you
• 1:24:45
  just like watching the CrossFit Games and want to weigh in.
• 1:24:49
  This is your time. 615-538-7606 call in and Frank.
• 1:24:56
  Don't. Call in.
• 1:24:59
  Don't. Call in.
• 1:25:01
  So did we talk about what, what? What should we do as a community
• 1:25:07
  to stop this? Well, should it be?
• 1:25:13
  Should it be stopped or should we?
• 1:25:15
  Or do we like where it's going? Love where it's going.
• 1:25:18
  If if you do not think that you like where memes will.
• 1:25:26
  Stop it. What?
• 1:25:27
  What? What is?
• 1:25:32
  If there is an option, what should What should people do?
• 1:25:35
  So I think Wade does have a play here the the 11 of the things
• 1:25:41
  that I do like. Wade do, which is a community
• 1:25:44
  you look like I think we need to go through what does this mean?
• 1:25:48
  What should you do if you like, if you believe in XX and X?
• 1:25:52
  That's that's what I'm that's what I'm saying, what I.
• 1:25:54
  Liked about what Don did when he started this, his tenure here
• 1:25:59
  was like what, 6 months or three months or something He was like,
• 1:26:02
  I'm just going to go around and I'm going to learn about
• 1:26:04
  CrossFit. Wade, you have to get in across
• 1:26:06
  the gym. I'm acting like it's.
• 1:26:08
  Clear that you don't know anything about actual CrossFit,
• 1:26:11
  and that's OK. That's OK.
• 1:26:13
  We're not saying that you suck because of that.
• 1:26:16
  The thing that I like about Wade is like, I think he he does have
• 1:26:21
  ambitious goals. I think he's gotten a business
• 1:26:25
  plan, like he's talked to a lot of the wrong people.
• 1:26:28
  Like whoever helped you with this had no idea what they were
• 1:26:31
  doing. They sold you on a bill of goods
• 1:26:33
  that they didn't understand. And now you look like you don't
• 1:26:36
  know what you're doing. I like your ambition and what
• 1:26:39
  you like, how lofty your goals are.
• 1:26:43
  Like, I'd like that. So you need to go to a CrossFit
• 1:26:46
  gym, You need to get an affiliate, You need to
• 1:26:48
  understand the history, You need to talk to people like us.
• 1:26:51
  I mean, fuck, you could call Sean Woodland and he'll walk you
• 1:26:54
  through it better than what you were.
• 1:26:56
  Weird he did. Talk to Rich.
• 1:26:58
  Yeah, you need to go to a CrossFit gym.
• 1:27:00
  You need to affiliate. You.
• 1:27:02
  Need to call him. Your radio.
• 1:27:04
  Mute. Mute your computer.
• 1:27:07
  And he'll walk you through it better than what you were.
• 1:27:09
  Weird, he did. Talk to Rich.
• 1:27:11
  Hello. Call him.
• 1:27:13
  Did you just call the live call in?
• 1:27:16
  Your radio. Caller, caller.
• 1:27:20
  Hi. Hello there.
• 1:27:22
  We go. Hello.
• 1:27:24
  Hey. How are you who we got here?
• 1:27:28
  Can you guys hear me? Yes.
• 1:27:30
  Can. Can you?
• 1:27:32
  Can you hear us? Hello.
• 1:27:34
  Hello. Yeah, Make.
• 1:27:36
  Sure your your computer is muted, What do?
• 1:27:38
  We got here. Close your YouTube, do whatever,
• 1:27:42
  you're undo what you're doing. Long delay and I can't hear you
• 1:27:47
  guys. Make sure your your computer.
• 1:27:51
  All right. Well, we're going to have to
• 1:27:52
  move on to the next. Thanks for your call.
• 1:27:54
  Make sure. Make sure your computer is off
• 1:27:57
  or. YouTube was mute, you know, mute
• 1:27:59
  YouTube while you're talking, you know something?
• 1:28:05
  So if I'm Wade, I come in and I I spend 6 months figuring out
• 1:28:09
  what's going on. You need to address this plan,
• 1:28:12
  dude, this ain't going to work. And what's going to happen is
• 1:28:17
  you will lose 5. Let's say let's say you're right
• 1:28:20
  and it's 8000. You'll lose 5000 affiliates
• 1:28:23
  within the next 6. Caller, caller, anybody there,
• 1:28:33
  anybody there? Anybody going to talk?
• 1:28:34
  We'll. We'll we'll get it eventually,
• 1:28:36
  guys. So, so we'll get it eventually.
• 1:28:38
  I don't know. Go ahead, Tyler.
• 1:28:43
  Now, let's say, let's say Deeds does that, or hence that he's
• 1:28:48
  going to do that. You can stick around like
• 1:28:52
  affiliates could stick around. I think that Wade is going to
• 1:28:56
  figure out that the media in this space, everybody in
• 1:28:59
  CrossFit is super connected. We're going to know what you're
• 1:29:02
  going to do well. Before.
• 1:29:04
  You say it out loud. Yeah.
• 1:29:06
  Can you hear us? Can you hear us, caller?
• 1:29:19
  Hello Houston, this is Space Command.
• 1:29:23
  Man, it does not work. Wade, why are you calling?
• 1:29:26
  Dude, Wade, we'll send you a link.
• 1:29:28
  I, I mean, like, I really want to hear you address this.
• 1:29:31
  I and I think you could. So if Wade addresses this, the
• 1:29:36
  affiliates could hang on for a little bit.
• 1:29:37
  We'll know the the media, not just us.
• 1:29:40
  We'll know what's going to happen and we'll be able to tell
• 1:29:42
  people what's going to happen. If this.
• 1:29:46
  Is not addressed I think that the big players in the in the
• 1:29:54
  field are going to let you know really quick what's going to
• 1:29:56
  happen next and it's going to be the guys like Rich.
• 1:29:59
  It's going to be guys, you know, and they're.
• 1:30:00
  Already preparing to like that's what they that's what they're
• 1:30:04
  doing. They they don't know what's
• 1:30:06
  going to happen the second you go forth with this.
• 1:30:10
  Let's see. They're.
• 1:30:11
  Preparing for the worst and right now, you're the worst are.
• 1:30:15
  You calling deep. No.
• 1:30:19
  Can you hear us? Why is this not working?
• 1:30:26
  What do you think, John? Technology.
• 1:30:28
  'S not working guys. Sorry.
• 1:30:30
  No, like, like I'm not anti Deebner, I'm anti Deebner's
• 1:30:39
  plan. Like just what?
• 1:30:42
  Whatever everything that you think is going to happen with
• 1:30:47
  your game plan, it's not going to happen.
• 1:30:51
  Yes, it's. Not.
• 1:30:53
  It's not even a real plan. It's just not.
• 1:30:56
  And then the second like you're, you're you don't think the
• 1:30:59
  affiliates are. I.
• 1:31:03
  Don't know worth it to you. Like that's the death of
• 1:31:05
  CrossFit. Like the Open.
• 1:31:09
  How are you going to grow the Open and the Games?
• 1:31:14
  And I mean, the Open's more important than the Games.
• 1:31:17
  But with being OK with half the affiliates dropping off.
• 1:31:25
  Right. I mean it's.
• 1:31:27
  That's it's I think. I think what he's missing and I
• 1:31:30
  think it's a fine balance with being an owner of CrossFit right
• 1:31:34
  now is there are so many people that still do CrossFit in their
• 1:31:40
  garage that aren't an affiliate member.
• 1:31:47
  And but people like Rich and Mayhem and Tia and Shane at
• 1:31:53
  Proven and Matt at HWPO and Bruton, all these other guys
• 1:31:58
  that are still within CrossFit, if you start building things
• 1:32:05
  that, let's say they actually work, you alienate all of those
• 1:32:10
  people. You.
• 1:32:13
  Go build equipment relationships with somebody that's not Bill
• 1:32:17
  and Katie. Rogue is out.
• 1:32:24
  Rogue has been the best partner for for CrossFit for and the.
• 1:32:27
  Game could be completely different without rogue.
• 1:32:30
  It'd be. Impossible.
• 1:32:31
  Right. You go build a a software
• 1:32:35
  platform that is used by affiliates, which I think there
• 1:32:39
  is some value in having something that's used across the
• 1:32:42
  board that like CrossFit could offer to affiliates, but knowing
• 1:32:49
  do you do so it kills water 5 beyond the whiteboard all
• 1:32:54
  strivey all of these different platforms that you have, those
• 1:32:58
  are all dead. Yeah, big app and CrossFit.
• 1:33:03
  It's going to push back real hard.
• 1:33:04
  CrossFit. Home you, you're if it's
• 1:33:06
  successful and it does yoga and all these different recovery
• 1:33:09
  things go wads gone. Pliability's gone all.
• 1:33:13
  Of a sudden rogue Invitational is the new CrossFit you create.
• 1:33:16
  CrossFit apparel that takes they start making grips and knee
• 1:33:21
  sleeves and belts that aren't too pooed or frog grips or you
• 1:33:26
  know, herd or any of those groups.
• 1:33:29
  They're gone. What do you have left?
• 1:33:34
  Like you can't own it all. You need to work with these
• 1:33:37
  groups to make it work. And you've got to decide whoever
• 1:33:44
  the new owner is what, what is your direction?
• 1:33:46
  Do you want to push people into affiliates or do you want to
• 1:33:50
  make it Peloton? Because it looks very, very
• 1:33:52
  clear in reading this that Diebner sees value in a Peloton,
• 1:33:57
  A Peloton like app where they saw exponential growth all
• 1:34:01
  because of COVID had nothing to do with people love sitting in
• 1:34:05
  front of a screen on a bike and pedaling because somebody is on
• 1:34:09
  the screen with them. It's because they didn't want to
• 1:34:11
  go anywhere or they couldn't go anywhere and they say did that
• 1:34:15
  option. Peloton's easy in comparison.
• 1:34:19
  Crossfit's hard, dude. And and you have to understand
• 1:34:22
  that about CrossFit. Like it's, it's hard and we ask
• 1:34:26
  a lot of people because we expect people to be more and be
• 1:34:29
  better at Peloton. Like you might get fitter, but
• 1:34:33
  like you're you'll be done with it in a year.
• 1:34:36
  Like I I would love to know how many people have actually done
• 1:34:38
  Peloton for over a year, but it's not that many.
• 1:34:41
  Well, and people in Europe laugh at Peloton because Peloton is
• 1:34:46
  the Americanized version of of cycling and they do their own
• 1:34:51
  cycling thing. Everybody's on Swift that is not
• 1:34:54
  in America. And y'all, and I know I
• 1:34:56
  guarantee a ton of people in America have no idea what Zwift
• 1:34:59
  is, isn't that? The real that's the real thing.
• 1:35:02
  It's it's. Right here, an actual bike with
• 1:35:05
  on a smart on a smart kicker woop not that's not woop, but
• 1:35:10
  it's called a kicker, a swift kicker or something.
• 1:35:11
  It's like it's just a smart bike thing that puts in in clients.
• 1:35:16
  It takes into account your weight.
• 1:35:18
  It makes cycling virtual, but way more realistic, right?
• 1:35:23
  It's a indoor trainer for actual cyclist.
• 1:35:27
  And so they like, they make fun of Peloton because it's kind of
• 1:35:31
  like the the Titan games of CrossFit or the American Ninja
• 1:35:38
  Warrior as to what a Ninja Warrior was in Japan, like it's
• 1:35:42
  a American version that's not as good.
• 1:35:46
  That happens to a lot of things, and that's what that's what Wade
• 1:35:53
  wants to do with with CrossFit. Except my CrossFit is like, I
• 1:35:58
  would say grew in America but he wants to make it a worse version
• 1:36:02
  of itself that's at home and not in the actual gym.
• 1:36:06
  Taylor, Taylor Smith, did you all add up the total growth
• 1:36:09
  investment spend, for example, 10 million to athletes X million
• 1:36:13
  to Noble and so on? No, Noble is going to pay
• 1:36:15
  CrossFit. They were going to bring back
• 1:36:18
  Noble as a sponsor, and Noble is going to pay CrossFit $10
• 1:36:20
  million, become a sponsor of the Games again.
• 1:36:27
  That bridge has been crossed before I.
• 1:36:30
  Don't think that's coming back, but.
• 1:36:32
  Something else that Dee Deebner doesn't understand is like when
• 1:36:36
  you have this whole idea of stakeholders, right, which I'm
• 1:36:39
  not really into the idea of stakeholder economy economics,
• 1:36:44
  but the idea of stakeholders within CrossFit is like, it's,
• 1:36:48
  it's all of us. It's the community members, it's
• 1:36:50
  the people who go to affiliates, it's the gym owners, It's all of
• 1:36:53
  that, right? Everybody in CrossFit feels more
• 1:36:56
  ownership of CrossFit than any other company that's ever
• 1:36:59
  existed. If I, I, I, I don't even have a
• 1:37:04
  comparison of another company that would have as much buy in
• 1:37:08
  as CrossFit has about it. Right.
• 1:37:10
  And so you're approaching it with this, we can just pump the
• 1:37:12
  hell out of it. It's this regular, you know,
• 1:37:15
  business mechanism that you can put investment dollars behind.
• 1:37:18
  Most of that. I would say 80% of the CrossFit
• 1:37:21
  economy is base is backed by people who aren't making very
• 1:37:24
  much money. It's guys like not to out of it,
• 1:37:28
  like anybody running a CrossFit event like a regional or a semi
• 1:37:32
  final, people who are selling stuff at those semifinal, It's
• 1:37:36
  it's like very thin margins. I mean, I know that when vendors
• 1:37:38
  go to those events, their goal is to break even, right?
• 1:37:43
  It's a marketing. It's a.
• 1:37:44
  Market that they. Hopefully will go, people will
• 1:37:48
  recognize them and they'll see them next week, right?
• 1:37:54
  But they hope that they can cover their cost to go to, to
• 1:37:58
  have a booth, all their travel, all the shipping.
• 1:38:01
  They hope they cover all those costs so that hopefully other
• 1:38:05
  people see them or people that did buy stuff go I want to buy
• 1:38:08
  more next month and and do that like they're not just like any
• 1:38:14
  vendor you see at at those events probably walks away with
• 1:38:20
  less money, right? And so the, the buy in or the,
• 1:38:25
  the faith or the investment in CrossFit is your, your passion
• 1:38:30
  for being part of the counter culture is your passion for the,
• 1:38:34
  the absolute mission of CrossFit, which is to make
• 1:38:36
  people healthier and to destroy anybody who's in the way of
• 1:38:40
  making sure people understand the truth of knowing what
• 1:38:43
  fitness really is and what health really is.
• 1:38:46
  And so if you come in here heavy-handed and you're doing
• 1:38:49
  apps and you're, you're buying up slices of of the economy with
• 1:38:52
  equipment, yoga, all this stuff, all of those people will leave
• 1:38:58
  and quickly. Well, I mean, that's what that's
• 1:39:00
  what Patrick is is saying here. And but then that's not what I
• 1:39:04
  was asking. That is what's going to happen.
• 1:39:06
  I. Think all the affiliates that
• 1:39:08
  see this need to contact your local representative the the the
• 1:39:12
  regional reps Go call chase if you're in the South chase.
• 1:39:16
  Is like no, no, no no no call Chase.
• 1:39:20
  He'll take your phone call or whatever regional Rep you have.
• 1:39:24
  I think if you do not agree with this, I think CrossFit Berkshire
• 1:39:29
  needs to understand it. You would normally think that
• 1:39:36
  most owners like a Berkshire, would not care what happens.
• 1:39:42
  They just want to sell it, move on and be done.
• 1:39:45
  I've heard that cross that the Berkshire does want to put it in
• 1:39:49
  the hands of somebody that actually will.
• 1:39:52
  Continue the mission, yeah. Like take care of it to some,
• 1:39:55
  you know, like they're not just going to like burn it down.
• 1:39:58
  Like the last thing they want to do is be a owner of something
• 1:40:00
  that sells and it just like literally crashes two years
• 1:40:03
  later. Well, so I just don't, I don't
• 1:40:05
  know if I believe that. Because they've.
• 1:40:07
  They've seen this, they've seen this.
• 1:40:10
  And I know, I know of other investors who have reached out
• 1:40:16
  who have gotten the cold shoulder and the talk about Wade
• 1:40:20
  has been more hush hush than probably any other investor that
• 1:40:23
  we've heard of. Why would that be?
• 1:40:25
  Because they've seen this document.
• 1:40:27
  So I don't know that I believe that.
• 1:40:31
  Yeah, I don't know. I I I you.
• 1:40:36
  Have to be vocal like again, like I wanted to sit there and
• 1:40:38
  watch because I was curious how it was going to play out.
• 1:40:42
  I wanted to see like maybe maybe a change is good.
• 1:40:46
  He's if he had to, if he wanted to invest money, right?
• 1:40:51
  Like that's what I would hurt. Like I want to invest, I want to
• 1:40:53
  put in money behind marketing. I want to grow the games.
• 1:40:56
  I want to grow affiliates. I want to, you know, equip them
• 1:41:00
  with tools, blah, blah, blah, blah, blah.
• 1:41:01
  All sounds great. And then I see this and I just I
• 1:41:04
  cannot get on the board with it. Why?
• 1:41:06
  Would they? Why would they contact like HQ
• 1:41:11
  or the reps for for Berkshire to to let Berkshire know instead?
• 1:41:15
  Why would they not just contact Deidner and say, hey, we're out,
• 1:41:21
  we're out if you do this. I mean you you can go and and
• 1:41:24
  try to would. That not be more effective.
• 1:41:26
  He's a private account, but then also I mean does.
• 1:41:29
  Instagram not get DMS? I'm asking would that not be
• 1:41:32
  more effective? I don't.
• 1:41:35
  Know. You know what I'm like, Hey, I'm
• 1:41:37
  letting you know. I mean, you could.
• 1:41:39
  Anything is on the table at this point.
• 1:41:41
  Like I feel like if people do not agree with it, if he had,
• 1:41:45
  you can't sit by 100. DM saying we're out if you buy
• 1:41:49
  the company why you understand what I'm saying or if you if you
• 1:41:53
  insist on going with your plan that yeah but I.
• 1:41:55
  Don't want to start a black square event either.
• 1:41:58
  Like I think, I think Spin's saying it the right way, which
• 1:42:01
  is you go to your regional Rep and you know, like you let them
• 1:42:03
  know like, hey, but why would they?
• 1:42:05
  Care. Why would the regional Rep care?
• 1:42:07
  No. Why would why would the people
• 1:42:09
  selling the company to him care? They want they want to be done
• 1:42:13
  with it. They want it off their hands.
• 1:42:15
  Because they'll have no, if the regional reps then go to HQ and
• 1:42:18
  they're like, they're higher ups at HQ and they reported de
• 1:42:21
  Koons, I guess as it would be, and de Koons will be forced to
• 1:42:24
  report that to Berkshire. It's like, hey, I'm getting
• 1:42:26
  overwhelming response from everybody that if we do this,
• 1:42:30
  we're screwed. And if there's some type of claw
• 1:42:32
  back clause like where if affiliation drops, which it
• 1:42:37
  sounds like that might have been the case with Glassman, like if,
• 1:42:40
  if. Like.
• 1:42:41
  All the affiliates left, basically Glassman would have to
• 1:42:43
  refund the money and take it back, is what it sounded like.
• 1:42:47
  If there's a similar clause like that, you don't, you don't sell
• 1:42:52
  it to somebody where you're going to get it back because
• 1:42:53
  that person just ruined the brand.
• 1:42:57
  Oh, there's a clause that they can give it back.
• 1:42:59
  That was the rumor that that's the rumor that was in when
• 1:43:01
  Glassman sold it to Rosa that if we know in the next year that
• 1:43:06
  like affiliation just like cut in half, like there will be some
• 1:43:09
  type of claw back or you know, the deal goes back or you know,
• 1:43:13
  like something of that nature. I also.
• 1:43:16
  Know that Deeds is watching this show Cool.
• 1:43:20
  And so like I, I would urge you to not call our that what you
• 1:43:26
  think might be our bluff, because it's not a bluff like
• 1:43:29
  this will happen. I won't even say I don't want
• 1:43:34
  you to own it. It's just like these plans
• 1:43:36
  aren't going to work. They're not going to work.
• 1:43:38
  And they like people are going to be really, really, really gun
• 1:43:41
  shy to you after no matter what you say next.
• 1:43:45
  No. And it's not even like, well,
• 1:43:47
  you guys might not think they work, but we're going to reach
• 1:43:49
  for the stars and maybe we'll land on the moon.
• 1:43:51
  It's not even that. It's that people will revolt
• 1:43:54
  against you. That.
• 1:43:56
  It's it's, it is. A lot of the stuff in this
• 1:43:59
  document is the antithesis of CrossFit.
• 1:44:02
  You're going against the entire culture.
• 1:44:05
  Yeah, like. Nobody wants what you are trying
• 1:44:08
  to make happen like in fact like people want the opposite of what
• 1:44:12
  you they. Want autonomy?
• 1:44:14
  They want to be able to do their own thing.
• 1:44:16
  And if that is the only way we can justify raising your
• 1:44:21
  affiliate fee from 4500 to $10,000 is to make you do
• 1:44:25
  participate in AMLM Triangle to push and try to upsell people to
• 1:44:33
  do some virtual app, which is counterproductive to your own
• 1:44:37
  affiliate to sell merch through CrossFit versus going through
• 1:44:43
  whoever you use today that's either maybe a local business or
• 1:44:46
  Vindicate or whoever else like you know, like Noah, all the
• 1:44:54
  athletes that are going to be listened to, they already have
• 1:44:56
  their sponsors. You can't go talk to anybody
• 1:45:00
  that goes to the games, maybe except for Chris Ibarra, and
• 1:45:04
  say, hey, would you go pitch this?
• 1:45:06
  Poor Chris. Right, because everybody has
• 1:45:09
  their sponsors. They have their apparel sponsor,
• 1:45:11
  they have their footwear sponsor, they have their
• 1:45:13
  supplement sponsor, they have their hydration sponsor.
• 1:45:17
  They can't sell peptides or they're going to be out of the
• 1:45:20
  games. Like there's all of that stuff
• 1:45:23
  that like they're committed to. So like that doesn't even work.
• 1:45:27
  Yeah, I guess you could say that his plan would work, but it's
• 1:45:30
  going to be a 10 year plan and you're going to, you're going to
• 1:45:33
  cycle out everybody and you'll, you'll import a whole new breed
• 1:45:38
  of people who aren't, who aren't like on the, the actual CrossFit
• 1:45:42
  like train. And this is like to summer's
• 1:45:45
  point still, my question is why by the name, you can create it
• 1:45:47
  without the name. It's it's a vampirical model.
• 1:45:51
  What they want to do is they want to come into something that
• 1:45:53
  already has wings, pump a bunch of money into it, hopefully get
• 1:45:57
  a bunch more people involved in it, and then just suck it dry.
• 1:46:00
  So I got a question from somebody this before the show
• 1:46:04
  started. And the question was when you
• 1:46:08
  make it inclusive, it basically gets watered down.
• 1:46:10
  Is that that's a question and that's what why you need to make
• 1:46:14
  it exclusive to keep it what it is.
• 1:46:15
  But we wanted to grow and we want everybody to do it.
• 1:46:18
  So where's the middle ground between exclusivity and being
• 1:46:22
  inclusive in my answer? My answer was we don't change
• 1:46:28
  who we are. We.
• 1:46:31
  Explain and show why those people should come to our side.
• 1:46:36
  And I'm of the opinion at this point where if people don't want
• 1:46:42
  to do that, then don't. I want a community that wants to
• 1:46:46
  be doing hard things, that values forging elite fitness,
• 1:46:52
  that stands behind making things difficult and doing that.
• 1:46:56
  I don't want to make it where just so we can say, have
• 1:47:01
  somebody say they do CrossFit that ends up being not CrossFit.
• 1:47:05
  Like what's the like if you just tell somebody that everybody
• 1:47:10
  like, oh, well, you'll never touch a barbell because those
• 1:47:13
  are that's too dangerous. And the, the orthopedic guy said
• 1:47:16
  that that's what we should adjust is get rid of the
• 1:47:18
  barbells. I don't want that.
• 1:47:21
  You didn't fight that narrative, which we used to do.
• 1:47:25
  You know, you, you have, we still have the Crossfit's not
• 1:47:28
  exclusive. We still have the reels of like
• 1:47:31
  the 80 year old woman who's doing CrossFit.
• 1:47:33
  I think everybody just perceives that it's like, oh, I'm doing
• 1:47:36
  CrossFit so I have to be able to, you know, do squat snatches
• 1:47:38
  and double unders in the same workout.
• 1:47:40
  It's like, no, you don't. And our continuation of like
• 1:47:45
  pushing exclusive or inclusivity waters all of that down.
• 1:47:51
  And so I, our ability to get more people in is being a little
• 1:47:58
  bit more brash about what we are.
• 1:48:00
  And we stopped leaning into that because we didn't want to make
• 1:48:02
  anybody feel bad about four years ago, five years ago.
• 1:48:05
  And it's like, no, what we have to be able to say, we know, we
• 1:48:10
  know better than you do. We are cooler than you are, but
• 1:48:12
  we will allow you into the club. The club's not exclusive.
• 1:48:15
  It wants everybody to come on, but it's like it's hard and you
• 1:48:18
  need to understand that. But we believe you can be a
• 1:48:20
  better human. Yeah, we.
• 1:48:21
  We shouldn't change our standards for somebody that's
• 1:48:23
  not willing to meet our standards.
• 1:48:25
  And that's what we that's what we did five years ago and we're
• 1:48:29
  trying to claw back from that. And it's not an easy process.
• 1:48:34
  And that's the intent of what their campaigns are, right?
• 1:48:37
  Like it's a marketing campaign to try to get back to that.
• 1:48:42
  But as I said over and over again, it's not a campaign, It's
• 1:48:45
  a culture. And we have to get back to
• 1:48:47
  that's our culture. There's not one reference in
• 1:48:49
  this 49 pages to military or law enforcement or first offenders.
• 1:48:55
  There's not one thing. It's talking about making
• 1:48:58
  basketball dribbling classes. It's talking about chair things,
• 1:49:01
  chair dribbling for seniors. It's talking about yoga and like
• 1:49:06
  10 year olds competing at the CrossFit Games.
• 1:49:08
  Not once does it say this. We need to go attract and work
• 1:49:13
  with the military. We need to work with first
• 1:49:15
  responders. We need to make people who can
• 1:49:17
  do hard things like this is the training program for you.
• 1:49:21
  None of that. It also has zero reference to
• 1:49:26
  education. There's not.
• 1:49:28
  They don't even talk. It's not brought up in the pitch
• 1:49:30
  at all. No.
• 1:49:32
  Well, I mean, it talks about how they could go through the Home
• 1:49:34
  app and you could like, yeah, but.
• 1:49:37
  As far as the Level 1 or any of our classic education systems,
• 1:49:41
  God, it's not. It's they're not in there.
• 1:49:44
  Yeah. You've got to make your voice
• 1:49:50
  heard. Like you can't sit back.
• 1:49:53
  I was going to sit back and watch it.
• 1:49:55
  I and then I saw it last night. I was like, I got to do a show,
• 1:50:01
  right? And I told them when Tyler said,
• 1:50:02
  Hey, we got, we got this thing in our e-mail.
• 1:50:04
  Look at it. And I peeked at it for a second.
• 1:50:07
  I was like, oh, let's not. Let's just hold and see.
• 1:50:09
  And then I read it and I was like, no, I can't.
• 1:50:12
  It has to be known. Now I had a question, if it if
• 1:50:17
  it happens, if it happens, do you think when do you think the
• 1:50:27
  open would die? Three years.
• 1:50:34
  I'll take the under. And then if that happens, where
• 1:50:39
  do you think we go from there? So what?
• 1:50:43
  What will happen? I think a failure drop off will
• 1:50:47
  be a lot. Within six months, you'll have
• 1:50:50
  5000 affiliates drop out plus or minus.
• 1:50:52
  You can take especially. If you raise the price like
• 1:50:55
  again and then say hey, in two years it's we'll.
• 1:50:58
  Promise we'll we'll get you there we'll you know, like stick
• 1:51:01
  with us we need to raise prices to get you like we'll show you
• 1:51:04
  the ROI because. Everybody's going to de
• 1:51:06
  affiliate and then they'll be like, well, I'm going to wait
• 1:51:08
  and see. And then if people are getting
• 1:51:11
  ROI and I think. The thing that's missing is not
• 1:51:14
  every gym can have more members. No.
• 1:51:17
  Yeah, like. Not every gym is like, you know
• 1:51:22
  this. Nora wants to have it.
• 1:51:23
  I Kenny Kane's whole idea was that affiliates need to be
• 1:51:26
  around 152 hundred members. They can't sustain over that
• 1:51:29
  not. Everybody can be this mega gym
• 1:51:30
  like East Nashville or Crash or Diablo or Vancouver like where
• 1:51:35
  there's 10,000 square feet. Like what?
• 1:51:38
  Does the small affiliate do that's starting out that has a
• 1:51:42
  1500 square foot space or 1000 square foot space?
• 1:51:45
  Oh. You'll you'll delete probably
• 1:51:49
  80% of the CrossFit gyms in Kentucky.
• 1:51:52
  They're all operating at under 85 members.
• 1:51:54
  They can't afford the $10,000. Right.
• 1:51:57
  And so like, yeah, you can have all the tools to bring new
• 1:52:01
  members in, but if you don't have room to have more members
• 1:52:04
  per class, you can only have a certain number of classes per
• 1:52:06
  day. I wonder.
• 1:52:09
  I feel like I bet you Rogue, I bet you rogue would be like, OK,
• 1:52:15
  the winner gets $500,000 and like their price purse goes up,
• 1:52:21
  but it's in its distributor across all 20 and the whole
• 1:52:26
  entire thing will be their qualifier.
• 1:52:28
  And it won't be like a ranking system.
• 1:52:29
  It'll just be a A1 big qualifier if you want it.
• 1:52:32
  This is how we're doing it. I'm sorry if it.
• 1:52:36
  Falls apart and we want to still see who is well.
• 1:52:41
  It won't even be the fittest, it'll just be the Rogue
• 1:52:44
  Invitational and then it'll be a new, for lack of a better word,
• 1:52:50
  era of fitness. And it's not gonna crown the
• 1:52:53
  fittest, it's just gonna crown Rogue's champion.
• 1:52:55
  But that is going to be the premier fitness championship.
• 1:53:02
  World Fitness project's probably going to have more wings 'cause
• 1:53:07
  there isn't anything else. That is the thing, there isn't
• 1:53:09
  anything else. And then?
• 1:53:13
  Yeah. But I think regardless the.
• 1:53:16
  Blank, blank check. Do you think they you think they
• 1:53:18
  told Diebner? The blank.
• 1:53:21
  The blank, Yeah, yeah, no, no. If they will say this.
• 1:53:24
  Was unlimited budget if this? Was a mastermind plan to get
• 1:53:29
  Diebner to buy CrossFit and then him do this for you to and you
• 1:53:34
  to exist before that. That is like if if that was
• 1:53:39
  their plan all. Level if.
• 1:53:41
  That was their plan all along. I'm going to be like, hey, you
• 1:53:43
  got it. Y'all are smarter than everybody
• 1:53:45
  else. Because that is ingenious, yes.
• 1:53:48
  Because they've proven they're smart on that I.
• 1:53:50
  Do do do. But they're fooling you into
• 1:53:52
  thinking they're dumb it you know what I mean?
• 1:53:54
  It doesn't. It doesn't matter I I don't, it
• 1:53:57
  does not matter if this. Is order 66, Brian?
• 1:54:01
  It doesn't. Care.
• 1:54:01
  It doesn't matter if Rogue throws money at it and they're
• 1:54:04
  the champion, like the the de facto champion that we all look
• 1:54:08
  to as the championship of who's crowned or whatever, who's
• 1:54:12
  going. To watch or.
• 1:54:13
  World Fitness Project takes shape, and that's where all the
• 1:54:15
  top athletes go. If there isn't CrossFit, it'll
• 1:54:21
  it isn't a market. Yeah.
• 1:54:23
  Yeah, yeah, yeah. And.
• 1:54:23
  That's where all of this CrossFit thing about the
• 1:54:26
  CrossFit Games plan is partnered with the Roku and Amazon and
• 1:54:30
  Disney and all this stuff. The only people we're going to
• 1:54:33
  watch are Crossfitters. And there's not going to be any
• 1:54:37
  of them. So that's.
• 1:54:38
  OK, that, like that is OK to have that happen.
• 1:54:41
  We don't have to have somebody down the street who wants to eat
• 1:54:45
  Cheetos and sit on their couch watching CrossFit.
• 1:54:49
  Yeah, like. This is a really good point.
• 1:54:52
  Like in in Business School somewhere the CrossFit could,
• 1:54:57
  because everything in Business School is scale, scale, scale.
• 1:54:59
  That's been the biggest term of the past ten years in Business
• 1:55:03
  School Scale. CrossFit is the example for I
• 1:55:06
  will not scale. I'm not built to scale.
• 1:55:08
  I'm not supposed to scale to a certain point.
• 1:55:12
  I think we we have scalability well beyond where we are, but
• 1:55:16
  there there is an upper threshold and that's OK.
• 1:55:18
  Like what you're saying, it's fine.
• 1:55:22
  Muscles read We Are All Weird by Seth Groten.
• 1:55:26
  It's a great book. Is is Muscles the guy that said
• 1:55:28
  to eat butter before you eat the chip?
• 1:55:30
  Yes, no butter method. Seth Grodin is that that book in
• 1:55:37
  particular is a great book, so. Like I've been thinking about
• 1:55:41
  that a lot. Like I.
• 1:55:43
  The. CrossFit Games was goats.
• 1:55:45
  The the CrossFit Games was set up to find the fittest person
• 1:55:50
  who does the methodology and to show that our methodology
• 1:55:55
  created the fittest people. And Glassman said you don't do
• 1:55:59
  CrossFit, come join us and see if you can beat us because we've
• 1:56:03
  defined fitness and here is the fittest person based on that
• 1:56:07
  definition. Good luck and.
• 1:56:09
  Nobody else had a definition of fitness until then.
• 1:56:12
  And so that's what it turned into.
• 1:56:14
  At some point it had to turn into a sport.
• 1:56:18
  No, I just want to see who can do the methodology, who can be
• 1:56:22
  the fittest person in the world based on our definition of
• 1:56:26
  fitness, The definition of fitness.
• 1:56:29
  And that's it. If you want to make more people
• 1:56:32
  watch, go get more people into affiliates.
• 1:56:35
  Go get more people to follow Crossfit's methodology.
• 1:56:39
  It's not creating an app to have people do yoga.
• 1:56:41
  Nobody that does yoga on a CrossFit home app or does
• 1:56:45
  dribbling skills as a 10 year old is going to go, oh, I have a
• 1:56:49
  CrossFit app that teaches me how to dribble a basketball.
• 1:56:51
  I'm going to go watch Dallin Pepper do some bar muscles.
• 1:56:56
  No one's going to do that. No one cares, no one
• 1:56:59
  understands. Get them to do CrossFit, not
• 1:57:02
  whatever watered down version this is.
• 1:57:05
  And that's how you can make it bigger and they'll.
• 1:57:07
  Be like, oh wow, bar muscle up. That's really hard.
• 1:57:10
  Who is the best at bar muscle UPS?
• 1:57:13
  And then they see Dallin Pepper doing bar muscle UPS in the
• 1:57:16
  CrossFit Games. And then they're like, I want to
• 1:57:19
  do that. Like that looks awesome.
• 1:57:23
  I want to kind of address this. If CrossFit HQ dies, it becomes
• 1:57:26
  public international sport like running, tennis may not be a bad
• 1:57:30
  thing. CrossFit itself will never
• 1:57:31
  varnish. So the the CrossFit, CrossFit
• 1:57:34
  methodology, like there, there are people out there who aren't
• 1:57:38
  CrossFit gyms who, who do CrossFit.
• 1:57:40
  The CrossFit methodology is open source.
• 1:57:42
  Anybody can do that and that will never go away.
• 1:57:44
  John and I and Spin will be training, doing CrossFit for the
• 1:57:47
  rest of our lives. And I think everybody watching
• 1:57:49
  this show will also do that. The the important I.
• 1:57:52
  Will host the JY Barbell fitness games if it comes to it.
• 1:57:56
  The important thing about CrossFit is the cumulative voice
• 1:58:00
  and the and and what we could do with our cumulative voice.
• 1:58:03
  We were making change. We were pushing against
• 1:58:05
  Coca-Cola. We were calling out bullshit
• 1:58:08
  within in in the fitness realm and in health.
• 1:58:13
  And it's like the the the community care is the next
• 1:58:17
  culmination of that. It's like insurance is busted
• 1:58:20
  and we have a way out of that. Those are our fights.
• 1:58:22
  And if CrossFit, the organization crumbles, our
• 1:58:26
  cumulative voice goes away and are the real fight towards what
• 1:58:30
  fitness really is. Like just, you know, go with
• 1:58:32
  Coca-Cola and Pepsi, guys. It's like that worked out for
• 1:58:35
  fucking 40 years. Yeah, go.
• 1:58:37
  Go find a podcast on at 45, right, like if CrossFit is gone
• 1:58:42
  and every gym is now just so and so fitness and you travel for
• 1:58:49
  work or you travel and you want to get a workout in, good luck
• 1:58:52
  finding one that's going to fit what you want to do right,
• 1:58:57
  because every gym's not they can't use CrossFit doesn't mean
• 1:59:00
  anything anymore. And So what are you going to do?
• 1:59:04
  Search, you know, Memphis, TN and go gyms.
• 1:59:10
  You type in gyms in Memphis, TN, you're going to get Planet
• 1:59:12
  Fitness, YMCA, 24 Hour Fitness and then like John's Fitness.
• 1:59:20
  Yeah, I don't know what John's Fitness is.
• 1:59:23
  Hey, don't hate on John's fitness.
• 1:59:25
  It's not. Jy's fitness, it's John, it's
• 1:59:27
  Memphis. It's Memphis, John, Memphis,
• 1:59:29
  John's fitness, one of the other.
• 1:59:33
  He doesn't tie it in together like there there's a community
• 1:59:37
  to it. I know we got kind of, we joked
• 1:59:39
  about like, oh, CrossFit is community, but there is a
• 1:59:42
  community to it. When you find somebody that does
• 1:59:45
  CrossFit with you, if somebody is moves to town, they find a
• 1:59:48
  CrossFit gym because they were doing CrossFit wherever they
• 1:59:50
  moved from and they know where to look.
• 1:59:53
  Existing gyms. If it goes and it changes to so
• 1:59:56
  and so fitness, how do you attract new members?
• 2:00:01
  Do you think it is possible that like, you know, once it all kind
• 2:00:08
  of happens and and it dies, do you think it's possible for
• 2:00:13
  mayhem to do their own version of the open I was.
• 2:00:17
  Talking to and then. Basically take take the whole
• 2:00:20
  thing over, but it would obviously be much smaller in
• 2:00:24
  scale in the beginning, but take the whole thing over and then
• 2:00:28
  just let it grow organically. And it's the Mayhem Fitness
• 2:00:31
  Championship. And then, you know, I don't even
• 2:00:34
  think CrossFit at that point would want to claim we find the
• 2:00:37
  fittest person in the world. And you might they don't want
• 2:00:40
  they want to get away from forging elite fitness, right?
• 2:00:43
  Like the trademarks would be gone.
• 2:00:46
  And then Mayhem can be like we're finding the fittest person
• 2:00:49
  in the world. This is like the Mayhem fitness
• 2:00:52
  champion, whatever, but and then take over.
• 2:00:55
  Do you think that is? Do you think that is possible
• 2:00:58
  for that to happen? And it'd be very small in the
• 2:01:01
  beginning, but then grow what? I fear I, I was talking with
• 2:01:04
  somebody about this couple days ago that the value in that name
• 2:01:09
  CrossFit it what I worry about is, is a mass separation of
• 2:01:13
  everybody. And we all just scattered to the
• 2:01:15
  five winds and then like mayhem comes up.
• 2:01:17
  It's like, OK, we, we, we've saved the ship.
• 2:01:20
  Everybody get on our thing. The China sort of broke and you
• 2:01:26
  don't have the magic anymore because that name is so
• 2:01:28
  important IA. Lot of people.
• 2:01:30
  Don't agree with me on that, no. No, no, I do agree.
• 2:01:32
  I do agree. Do you?
• 2:01:34
  I'm saying eventually, do you think that magic could be back
• 2:01:40
  like 15 years? Well, when it grows, CrossFit
• 2:01:43
  had 20 years to grow. You know what I mean?
• 2:01:46
  Like it, It will grow organically small, but
• 2:01:50
  organically, especially if you don't have every four years US
• 2:01:54
  trying to kill it again, you know what I mean?
• 2:01:56
  Because we've tried to kill CrossFit like 7 times over.
• 2:02:00
  Like if that, if that doesn't happen and it just grows
• 2:02:04
  organically, I think eventually it could have that and, and I
• 2:02:09
  don't know what name that would be, you know what I'm saying?
• 2:02:12
  Even though he would be not the same Tyler, it would be not the
• 2:02:15
  same until it until it was. That's what I'm saying.
• 2:02:18
  Do you think that's possible? I do think it's possible.
• 2:02:21
  I don't know what it would look like.
• 2:02:23
  I would love to like speak with them about it, if that's what
• 2:02:26
  they're if they have a, you know, a plan for that, you know,
• 2:02:29
  maybe they don't, but I, I would have a hope that that would be
• 2:02:37
  the future if it if it were to come to pass, that it would be
• 2:02:42
  the death of CrossFit. It's.
• 2:02:43
  A massive business model shift right now.
• 2:02:47
  They're a programming collective that shares programming with
• 2:02:53
  everybody. And they've added it.
• 2:02:56
  They've added, yeah, Mayhem, right?
• 2:02:58
  Like if you're in a Mayhem affiliates, because you do
• 2:03:01
  Mayhem program, you pay, you're paying for their programming.
• 2:03:04
  That's the new.com. And you know, they're bringing
• 2:03:09
  in best hour of their day, right to help with gym consulting, but
• 2:03:16
  they have to they'd have to do some type of like I get like
• 2:03:23
  they're the.com. But if you want to be bigger
• 2:03:27
  than just people that want to do mayhem of mayhem programming,
• 2:03:30
  you've got to change what you are.
• 2:03:34
  And that's a massive shift to get to be to something like
• 2:03:38
  that. And even if that happens, I
• 2:03:41
  don't know it'll. Create a ton of infighting
• 2:03:43
  again. Right, like if I'm if I'm
• 2:03:46
  following proven or HWPO and Rich is now the tries to take
• 2:03:51
  over and say, hey, let's follow me guys, there's a.
• 2:03:53
  Civil war starts like what? What does that mean?
• 2:03:55
  Right. Yeah, but.
• 2:03:56
  Rich is smarter than that, though.
• 2:03:57
  I don't think he would be like, I mean, I get I do have a shirt
• 2:04:00
  that says man versus the world, but the I think like you, I, I
• 2:04:06
  think you could be smart enough to like, you know, talk to
• 2:04:09
  brute, talk to HWBO, talk to proven and be like, I want to
• 2:04:14
  create a board of some sorts of of just us and we are going to
• 2:04:20
  do and we're going to save it. Well, I mean, that's a that's.
• 2:04:24
  A shift in the business model it would.
• 2:04:26
  Be a module, yeah. It is a shift, but they're
• 2:04:28
  already preparing for it by partnering with Khalifa.
• 2:04:31
  Like like they're, if I'm saying that, I think that's what would
• 2:04:36
  have to happen if the death of it happens, you know what I
• 2:04:39
  mean? And then like you have a board
• 2:04:40
  of five members, Rich can be the head of the board and they're
• 2:04:45
  like, this is what we're doing. We're going to we're going to
• 2:04:47
  try to do this and hopefully it grows organically.
• 2:04:50
  If not, what else are we going to do?
• 2:04:53
  Crossfit's dead. Like what else would you do?
• 2:04:56
  We're going to do it. We're going to do NFL fantasy
• 2:04:59
  football podcast. JY Barbell Fitness, Like that
• 2:05:03
  dude's not fit. What else are we going to do?
• 2:05:05
  That show had legs spin. Betting with the boys it's not.
• 2:05:09
  Like they have anything to risk, you know what I mean?
• 2:05:11
  Like like. One, one of the things that I
• 2:05:16
  wanted to do address was like his this whole document is
• 2:05:20
  cloaked in like how AI and like people are going to be working
• 2:05:25
  from home and like everything's from home and how that's going
• 2:05:28
  to shape our future. And it's like people don't want
• 2:05:32
  to be home any more than their home now.
• 2:05:34
  Like we're home, so much doesn't.
• 2:05:36
  That feel like a San Fran like tech bubble thought Yes, if
• 2:05:41
  you're sitting in Silicon Valley like all you hear about is AI
• 2:05:45
  and all this virtual crap you come out here to Tennessee or
• 2:05:50
  Pennsylvania or Texas, you're like people leave the house and
• 2:05:55
  and. People are only going to want to
• 2:05:57
  continue to leave the house more because they need excuses to
• 2:06:01
  leave the house. And like, there's this whole
• 2:06:03
  idea of third spaces and CrossFit is like a main third
• 2:06:06
  space, right? And, and this whole idea of
• 2:06:09
  breaking down the affiliate and putting everybody in an app is
• 2:06:12
  totally reverse. Crossfit's really poised in the
• 2:06:15
  future just to be set up really well because people are going to
• 2:06:17
  be itching to be somewhere where people are.
• 2:06:20
  And so yeah, it it is definitely colored by that whole tech
• 2:06:24
  bubble. Crap, yeah.
• 2:06:29
  So I, I don't think the contract signed, I think they've accepted
• 2:06:36
  the bit. I think Berkshire has a buyer
• 2:06:38
  that they want to go with. As of Friday.
• 2:06:43
  It's not bought. It's not Berkshire still owns
• 2:06:45
  it. But this is the first step in
• 2:06:49
  making people aware of what could transpire, what their
• 2:06:52
  future could be as an affiliate owner, as a cross fitter,
• 2:06:57
  someone who's in the space, like what it could all mean.
• 2:07:01
  And they've accepted the offer, right?
• 2:07:03
  He, he just hasn't signed it. That's my.
• 2:07:05
  Understanding is that they've come to terms on an agreement,
• 2:07:07
  like come to come to an agreement on the terms of the
• 2:07:10
  deal. So every.
• 2:07:12
  There's a bunch of legal stuff as.
• 2:07:14
  Loud as possible that we don't want him.
• 2:07:17
  I. Mean maybe maybe we're the three
• 2:07:19
  minorities that like don't see the value in it.
• 2:07:22
  I have a hard time believing that I'm saying.
• 2:07:26
  That's that's the goal. If you don't believe in, I think
• 2:07:30
  you need to be vocal. Deebs, you have a an open
• 2:07:34
  invitation to come on the show next week, if you like.
• 2:07:37
  Sure. Yeah.
• 2:07:38
  And then like clear up, clear up any.
• 2:07:40
  Misconceptions. Clear up, wait what you see
• 2:07:43
  going forward and we'll be honest with you.
• 2:07:48
  Like if I think it's going to be trash and I'll tell you, hey, I
• 2:07:50
  think that's going to be trash and I can be bought for $50,000.
• 2:07:55
  And Deebs, if you think like that, this is like just three
• 2:07:58
  pissed off dudes that you know, they're bought in, you know,
• 2:08:01
  people are think we're paid by CrossFit or something like that.
• 2:08:04
  It's like we're just voicing a lot of what you're going to hear
• 2:08:08
  from the community. We.
• 2:08:10
  Want the best for the sport we've been through?
• 2:08:13
  For more than the sport, the. Worst of the worst, there's no.
• 2:08:16
  Sport without the affiliate we. Want the best for CrossFit?
• 2:08:19
  I'm sorry I. No 100%.
• 2:08:23
  And so go check out thebarbellspin.com this
• 2:08:28
  afternoon. There'll be an article up there.
• 2:08:30
  You can read all 49 pages, get everything so you don't have to,
• 2:08:36
  you know, you can see it for yourself.
• 2:08:38
  You can catch the parts that we didn't cover.
• 2:08:41
  You can understand what Level 3 gets on a Commission of the the
• 2:08:46
  Neutra affiliate triangle trifiliate.
• 2:08:50
  So you can get all that and judge for yourself, but I don't
• 2:08:54
  think we're at a time where we can sit back and say, hey, let's
• 2:08:58
  just see how it goes. Like if if you, I think it, this
• 2:09:01
  is so far out there and I think it's against a lot of what
• 2:09:07
  CrossFit stands for. Like, yeah, it'd be better to
• 2:09:15
  speak up now. And hey, at least if you speak
• 2:09:17
  up and something happens, you at least know you tried.
• 2:09:21
  And then you can make a decision as affiliate owner, what happens
• 2:09:23
  when your affiliate fee goes up to 6008 thousand 10,000 over the
• 2:09:26
  next three years of what you do? And we can figure out what to do
• 2:09:30
  going forward after that. But if we all sit back like it's
• 2:09:33
  like we're in approval knowing what we know, don't be surprised
• 2:09:39
  when it happens. And you get a $6000 bill
• 2:09:41
  sometime in the middle of 2026. And you're being asked to push
• 2:09:46
  supplements that you may or may not believe in, peptides that
• 2:09:51
  you may or may not believe in doing, upselling and revenue
• 2:09:55
  shares and all this stuff that you may not want to do.
• 2:09:57
  And. Pushing an app onto your, onto
• 2:09:59
  your members, pushing it out, all of that.
• 2:10:02
  Stuff you will. Turn in You will turn from a
• 2:10:05
  coach to a salesperson, but for shit you don't want to sell and
• 2:10:09
  I. Hate that.
• 2:10:10
  I'm not doing that. I'm the worst at that.
• 2:10:13
  Yeah, I don't even market our stuff well, like I got.
• 2:10:18
  I'm really bad at it, right? And not on purpose.
• 2:10:23
  I'm just, I'm just not good at it.
• 2:10:26
  Yeah, that's. It all right.
• 2:10:31
  So yeah, I hope this was a great Newsday for everybody.
• 2:10:35
  Praise God you know you are blessed.
• 2:10:42
  Hopefully CrossFit will be too in the future.
• 2:10:44
  So yeah. Sounds good.
• 2:10:47
  All right, guys, We'll see you on Wednesday Unlimited.
• 2:10:50
  Budget and a blank, blank check. That's right, I.
• 2:10:52
  Apologize to absolutely nobody.