You Built the Trust. Another Coach Got the Client

Small Business Talk For Coaches With Cathy Smith · Jul 30, 2026 · 19m

What if you did all the work to build trust, only for another coach to get the client when they were finally ready to buy?

People do not buy because you are ready to sell. They buy because they are ready to solve a problem and they trust you can help.

In this episode of Small Business Talk for Coaches, Cathy Smith shares a personal buying experience that reveals why the person who creates the need is not always the person who gets the sale.

If people are listening, watching and learning from you but choosing someone else when they are ready to buy, this episode may explain what is happening…