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Adam Tank: Anti-Disruption: Selling Innovation to an Industry That Hates Risk | Make Water Work 035
The water industry doesn't want to be disrupted. And that's not a problem — it's the whole point.
In this episode, Isaac sits down with Adam Tank, co-founder and Chief Communications Officer at Transcend, to talk about what it actually takes to build and sell technology in one of the most risk-averse industries in the world. Adam has spent his career at the intersection of water, startups, and design thinking — from GE's venture group to a water robotics company spun out of General Electric, to leading Suez's smart cities group, to co-founding Transcend in 2019.
The conversation covers what…
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