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Fitness industry legend: How to sell to gyms in 2026 | David Stalker, ukactive | Healthier Ep 14
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David Stalker is chair of ukactive, the trade body for the UK's gym and leisure sector. He started as a personal trainer in the late 80s, became managing director of a company that grew to run 100 local authority sites, ran the Fitness Industry Association as it became ukactive, and was the first chief executive of CIMSPA. He now mentors founders and advises companies across the industry.
We talk about how founders can sell into gyms: why operators buy measurable moves in retention, staff retention and usage, why your ambition should…
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