3 Reasons to Add Video to Your Podcast (And 3 Reasons to Not)

Abbey the Podcast Lady · Feb 26, 2026 · 13m · transcript

Takeaways

Apple Podcasts adding video in 2026 is about keeping listeners in-app—not replacing YouTube.

Video can improve retention, boost visibility, and expand your content repurposing options.

You shouldn’t add video if it overwhelms your workflow, stretches your budget, or your audience prefers audio-only.

Apple Podcasts is rolling out video podcasting in 2026, and podcasters are asking what it means for workflow, hosting, and growth. Abbey breaks down why Apple’s move is less about competing with YouTube and more about keeping users inside the Apple Podcasts ecosystem. She shares three…