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How To Build A Winning Marketing Playbook with Kyle Coleman, Global VP of Marketing at ClickUp | Ep. 406
What does it take to create $100 million in incremental pipeline in a single year?
Kyle Coleman, Global VP of Marketing at ClickUp, unpacks his mission to help the company reach $1B in ARR and why “normal f***ing sucks” might be the best company value he’s ever worked under.
From his start as an SDR to becoming a two-time CMO, Kyle shares lessons on category design, uniting sales and marketing, and creating demand in a saturated AI-hyped world.
Plus, what’s ClickUp’s “No Lead Left Behind” initiative all about? Kyle breaks it down, along with how to productize a horizontal platform, why brand…
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