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62 | No Excuses: Developing the Whatever-It-Takes Mindset · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  Women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  Arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you
• 0:04
  are
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lott,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and
• 0:08
  ICF
• 0:09
  accredited
• 0:09
  coach
• 0:10
  Microphone (Samson Q2U Microphone): and
• 0:10
  Microphone (Samson Q2U Microphone): I
• 0:10
  Microphone (Samson Q2U Microphone): help
• 0:11
  Microphone (Samson Q2U Microphone): coaches
• 0:11
  Microphone (Samson Q2U Microphone): to
• 0:11
  Microphone (Samson Q2U Microphone): build
• 0:12
  Microphone (Samson Q2U Microphone): brilliant
• 0:12
  Microphone (Samson Q2U Microphone): businesses.
• 0:14
  Microphone (Samson Q2U Microphone): I
• 0:14
  Microphone (Samson Q2U Microphone): know
• 0:15
  Microphone (Samson Q2U Microphone): that
• 0:15
  Microphone (Samson Q2U Microphone): when
• 0:15
  Microphone (Samson Q2U Microphone): you
• 0:15
  Microphone (Samson Q2U Microphone): prepare
• 0:16
  Microphone (Samson Q2U Microphone): to
• 0:16
  Microphone (Samson Q2U Microphone): enter
• 0:16
  Microphone (Samson Q2U Microphone): the
• 0:17
  Microphone (Samson Q2U Microphone): arena,
• 0:17
  Microphone (Samson Q2U Microphone): there
• 0:17
  Microphone (Samson Q2U Microphone): is
• 0:18
  Microphone (Samson Q2U Microphone): fear,
• 0:18
  Microphone (Samson Q2U Microphone): self
• 0:18
  Microphone (Samson Q2U Microphone): doubt,
• 0:19
  Microphone (Samson Q2U Microphone): comparison,
• 0:20
  Microphone (Samson Q2U Microphone): anxiety,
• 0:21
  Microphone (Samson Q2U Microphone): uncertainty.
• 0:23
  Microphone (Samson Q2U Microphone): You
• 0:23
  Microphone (Samson Q2U Microphone): can
• 0:23
  Microphone (Samson Q2U Microphone): tend
• 0:24
  Microphone (Samson Q2U Microphone): to
• 0:24
  Microphone (Samson Q2U Microphone): armor
• 0:24
  Microphone (Samson Q2U Microphone): up
• 0:25
  Microphone (Samson Q2U Microphone): and
• 0:25
  Microphone (Samson Q2U Microphone): protect
• 0:26
  Microphone (Samson Q2U Microphone): yourself
• 0:26
  Microphone (Samson Q2U Microphone): from
• 0:27
  Microphone (Samson Q2U Microphone): vulnerability.
• 0:29
  Microphone (Samson Q2U Microphone): In
• 0:29
  Microphone (Samson Q2U Microphone): this
• 0:29
  Microphone (Samson Q2U Microphone): podcast,
• 0:30
  Microphone (Samson Q2U Microphone): I'll
• 0:30
  Microphone (Samson Q2U Microphone): be
• 0:30
  Microphone (Samson Q2U Microphone): sharing
• 0:30
  Microphone (Samson Q2U Microphone): honest,
• 0:31
  Microphone (Samson Q2U Microphone): not
• 0:31
  Microphone (Samson Q2U Microphone): hype,
• 0:31
  Microphone (Samson Q2U Microphone): practical
• 0:32
  Microphone (Samson Q2U Microphone): and
• 0:32
  Microphone (Samson Q2U Microphone): emotional
• 0:33
  Microphone (Samson Q2U Microphone): tools
• 0:33
  Microphone (Samson Q2U Microphone): to
• 0:33
  Microphone (Samson Q2U Microphone): support
• 0:34
  Microphone (Samson Q2U Microphone): you
• 0:34
  Microphone (Samson Q2U Microphone): to
• 0:34
  Microphone (Samson Q2U Microphone): make
• 0:35
  Microphone (Samson Q2U Microphone): the
• 0:35
  Microphone (Samson Q2U Microphone): difference
• 0:35
  Microphone (Samson Q2U Microphone): that
• 0:35
  Microphone (Samson Q2U Microphone): you
• 0:35
  Microphone (Samson Q2U Microphone): are
• 0:36
  Microphone (Samson Q2U Microphone): here
• 0:36
  Microphone (Samson Q2U Microphone): for.
• 0:37
  Microphone (Samson Q2U Microphone): Dare
• 0:37
  Microphone (Samson Q2U Microphone): greatly.
• 0:38
  Microphone (Samson Q2U Microphone): You
• 0:38
  Microphone (Samson Q2U Microphone): belong
• 0:39
  Microphone (Samson Q2U Microphone): in
• 0:39
  Microphone (Samson Q2U Microphone): this
• 0:39
  Microphone (Samson Q2U Microphone): arena.
• 0:41
  Hello
• 0:42
  welcome
• 0:42
  to
• 0:42
  the
• 0:42
  62nd
• 0:43
  episode
• 0:44
  of
• 0:44
  women
• 0:44
  in
• 0:44
  the
• 0:44
  coaching
• 0:45
  arena.
• 0:45
  I
• 0:45
  am
• 0:45
  so
• 0:46
  glad
• 0:46
  you
• 0:46
  are
• 0:46
  here.
• 0:47
  Today,
• 0:48
  I'm
• 0:48
  doing
• 0:48
  a
• 0:49
  slightly
• 0:49
  different
• 0:50
  exercise
• 0:51
  and
• 0:51
  it's
• 0:52
  quite
• 0:52
  harsh
• 0:53
  for
• 0:53
  me.
• 0:54
  So
• 0:54
  it's
• 0:54
  called
• 0:55
  no
• 0:55
  excuses,
• 0:56
  developing
• 0:56
  a,
• 0:57
  whatever
• 0:57
  it
• 0:57
  takes
• 0:58
  mindset
• 0:59
  as
• 0:59
  a
• 0:59
  coach.
• 1:01
  Because
• 1:01
  when
• 1:01
  you
• 1:01
  start
• 1:02
  a
• 1:02
  business,
• 1:03
  it
• 1:03
  requires
• 1:04
  a
• 1:04
  lot
• 1:05
  of
• 1:05
  energy.
• 1:06
  And
• 1:07
  I
• 1:07
  think
• 1:07
  most
• 1:07
  people
• 1:08
  go
• 1:08
  into
• 1:08
  this
• 1:09
  work
• 1:09
  because
• 1:09
  they
• 1:10
  want
• 1:10
  more
• 1:11
  work-life
• 1:11
  balance.
• 1:12
  And
• 1:13
  that's
• 1:13
  why
• 1:13
  I
• 1:13
  went
• 1:14
  into
• 1:14
  this
• 1:14
  work.
• 1:16
  But
• 1:16
  it's
• 1:16
  a
• 1:16
  bit
• 1:16
  like
• 1:17
  paying
• 1:17
  into
• 1:18
  the
• 1:18
  value
• 1:18
  bank
• 1:19
  for
• 1:19
  a
• 1:19
  period.
• 1:21
  Before
• 1:21
  you
• 1:22
  get
• 1:22
  paid,
• 1:22
  you
• 1:23
  are
• 1:23
  going
• 1:23
  to
• 1:23
  need
• 1:23
  to
• 1:24
  pay
• 1:24
  into
• 1:24
  the
• 1:25
  value
• 1:25
  bank.
• 1:26
  So
• 1:26
  I
• 1:26
  genuinely
• 1:27
  believe
• 1:28
  for
• 1:28
  your
• 1:28
  first
• 1:29
  two
• 1:29
  years
• 1:30
  of
• 1:30
  business,
• 1:31
  it
• 1:31
  genuinely
• 1:32
  is
• 1:33
  a
• 1:33
  lot
• 1:33
  of
• 1:34
  hustle.
• 1:35
  You
• 1:35
  are
• 1:35
  going
• 1:35
  to
• 1:35
  have
• 1:36
  to
• 1:36
  learn
• 1:36
  a
• 1:36
  lot.
• 1:37
  You
• 1:37
  are
• 1:37
  going
• 1:37
  to
• 1:37
  have
• 1:37
  to
• 1:37
  give
• 1:38
  up
• 1:38
  things
• 1:39
  in
• 1:39
  order
• 1:39
  to
• 1:39
  have
• 1:40
  a
• 1:40
  successful
• 1:41
  business.
• 1:42
  You
• 1:42
  are
• 1:42
  going
• 1:42
  to
• 1:42
  have
• 1:42
  to
• 1:42
  do
• 1:43
  things
• 1:43
  like
• 1:44
  work
• 1:44
  in
• 1:44
  the
• 1:44
  evenings.
• 1:45
  Weekends,
• 1:46
  or
• 1:47
  get
• 1:47
  up
• 1:47
  early
• 1:48
  if
• 1:48
  you
• 1:48
  don't
• 1:48
  want
• 1:48
  to
• 1:48
  do
• 1:48
  that.
• 1:49
  But
• 1:49
  there
• 1:50
  is
• 1:50
  going
• 1:50
  to
• 1:50
  have
• 1:50
  to
• 1:50
  be
• 1:51
  some
• 1:51
  give
• 1:52
  in
• 1:52
  order
• 1:52
  to
• 1:53
  get
• 1:54
  to
• 1:54
  take
• 1:55
  from
• 1:55
  your
• 1:55
  business.
• 1:57
  So
• 1:57
  let's
• 1:57
  talk
• 1:57
  about
• 1:58
  some
• 1:58
  of
• 1:58
  the
• 1:58
  key
• 1:59
  mindsets
• 2:00
  that
• 2:00
  I
• 2:00
  definitely
• 2:01
  embrace
• 2:02
  in
• 2:02
  my
• 2:02
  business
• 2:03
  and
• 2:03
  my
• 2:04
  successful
• 2:04
  clients
• 2:05
  embrace
• 2:05
  as
• 2:06
  well.
• 2:07
  So
• 2:07
  firstly
• 2:08
  the
• 2:08
  hustle
• 2:09
  mindset,
• 2:09
  and
• 2:09
  this
• 2:10
  doesn't
• 2:10
  mean
• 2:10
  burning
• 2:11
  yourself
• 2:11
  to
• 2:11
  the
• 2:11
  ground,
• 2:12
  but
• 2:12
  it
• 2:12
  does
• 2:12
  mean
• 2:13
  at
• 2:13
  some
• 2:13
  periods
• 2:14
  you
• 2:14
  are
• 2:15
  going
• 2:15
  to
• 2:15
  have
• 2:15
  to
• 2:16
  put
• 2:16
  in
• 2:16
  a
• 2:17
  lot
• 2:17
  of
• 2:17
  time
• 2:18
  and
• 2:18
  energy.
• 2:19
  And
• 2:19
  then
• 2:20
  recuperate
• 2:21
  in
• 2:21
  the
• 2:21
  evenings,
• 2:22
  weekends,
• 2:23
  holidays.
• 2:23
  Uh,
• 2:24
  further
• 2:24
  along
• 2:25
  in
• 2:25
  your
• 2:25
  business,
• 2:25
  when
• 2:26
  you
• 2:26
  have
• 2:26
  done
• 2:26
  the
• 2:26
  building
• 2:27
  and
• 2:28
  you
• 2:28
  do
• 2:28
  have
• 2:28
  more
• 2:28
  time
• 2:29
  to
• 2:29
  recuperate.
• 2:31
  It's
• 2:31
  a
• 2:31
  bit
• 2:31
  like
• 2:32
  what
• 2:32
  I
• 2:32
  consider
• 2:33
  a
• 2:33
  launch
• 2:33
  is
• 2:34
  a
• 2:34
  six
• 2:34
  week
• 2:35
  hugely
• 2:37
  time
• 2:37
  consuming
• 2:38
  process
• 2:39
  of
• 2:40
  showing
• 2:41
  up
• 2:41
  every
• 2:41
  single
• 2:42
  day
• 2:42
  for
• 2:43
  six
• 2:43
  weeks,
• 2:44
  often,
• 2:44
  multiple
• 2:45
  times
• 2:45
  a
• 2:45
  day,
• 2:46
  often
• 2:46
  going
• 2:47
  live
• 2:47
  several
• 2:48
  times
• 2:48
  per
• 2:48
  week.
• 2:50
  There
• 2:50
  are
• 2:50
  times
• 2:51
  in
• 2:51
  your
• 2:51
  business
• 2:52
  when
• 2:52
  you
• 2:52
  will
• 2:52
  want
• 2:53
  to
• 2:53
  launch
• 2:54
  and
• 2:54
  put
• 2:55
  that
• 2:55
  energy
• 2:55
  behind
• 2:56
  what
• 2:56
  you
• 2:56
  do.
• 2:58
  And
• 2:58
  it's
• 2:58
  really
• 2:58
  tough.
• 2:59
  And
• 2:59
  I
• 3:00
  hate
• 3:00
  the
• 3:01
  feeling
• 3:01
  that
• 3:02
  launching
• 3:02
  creates
• 3:03
  in
• 3:04
  the
• 3:04
  coaches
• 3:04
  I
• 3:04
  work
• 3:05
  with.
• 3:06
  But
• 3:06
  I
• 3:06
  also
• 3:07
  do
• 3:07
  believe
• 3:07
  that
• 3:08
  sometimes
• 3:09
  for
• 3:09
  things
• 3:09
  to
• 3:10
  really,
• 3:10
  really
• 3:10
  take
• 3:11
  off,
• 3:11
  we
• 3:11
  do
• 3:12
  need
• 3:12
  that
• 3:13
  intensified
• 3:14
  energy
• 3:15
  behind
• 3:16
  what
• 3:16
  we
• 3:16
  are
• 3:16
  doing
• 3:17
  in
• 3:17
  order
• 3:17
  to
• 3:18
  really,
• 3:18
  really
• 3:18
  build
• 3:18
  momentum.
• 3:20
  If
• 3:20
  you
• 3:20
  took
• 3:21
  part
• 3:21
  in
• 3:21
  my
• 3:22
  recent
• 3:22
  five
• 3:22
  day
• 3:23
  challenge,
• 3:23
  you
• 3:23
  will
• 3:24
  know
• 3:24
  what
• 3:24
  a
• 3:24
  launch
• 3:25
  looks
• 3:25
  like.
• 3:26
  So
• 3:26
  I
• 3:26
  showed
• 3:26
  up
• 3:27
  live
• 3:27
  for
• 3:27
  an
• 3:28
  hour
• 3:29
  every
• 3:29
  single
• 3:29
  day
• 3:30
  for
• 3:30
  eight
• 3:31
  days
• 3:31
  on
• 3:32
  the
• 3:32
  trot.
• 3:32
  I
• 3:33
  emailed
• 3:34
  and
• 3:34
  sent
• 3:35
  messages
• 3:35
  several
• 3:36
  times
• 3:36
  a
• 3:36
  day.
• 3:37
  I
• 3:37
  showed
• 3:37
  up
• 3:37
  on
• 3:37
  social
• 3:38
  media
• 3:38
  several
• 3:39
  times
• 3:39
  a
• 3:39
  day
• 3:40
  for
• 3:40
  at
• 3:40
  least
• 3:41
  six
• 3:41
  weeks.
• 3:42
  I
• 3:42
  recorded
• 3:42
  this
• 3:43
  podcast
• 3:43
  every
• 3:43
  week.
• 3:44
  I
• 3:44
  blogged
• 3:45
  every
• 3:45
  week.
• 3:46
  I
• 3:46
  did
• 3:46
  a
• 3:46
  LinkedIn
• 3:47
  article
• 3:47
  every
• 3:48
  week.
• 3:49
  I
• 3:49
  spoke
• 3:49
  at
• 3:49
  live
• 3:50
  events.
• 3:51
  It
• 3:51
  was
• 3:51
  an
• 3:51
  intense
• 3:52
  period
• 3:53
  in
• 3:53
  my
• 3:53
  business
• 3:54
  and
• 3:54
  I
• 3:54
  am
• 3:54
  glad
• 3:55
  it's
• 3:55
  done.
• 3:56
  I
• 3:56
  will
• 3:56
  not
• 3:57
  pretend
• 3:57
  that
• 3:57
  it
• 3:58
  was
• 3:58
  easy.
• 3:59
  But
• 3:59
  in
• 3:59
  order
• 3:59
  to
• 4:00
  get
• 4:00
  my
• 4:01
  Elevate
• 4:01
  program,
• 4:02
  which
• 4:02
  is
• 4:02
  what
• 4:02
  I
• 4:02
  was
• 4:02
  launching
• 4:03
  at
• 4:03
  the
• 4:03
  time,
• 4:04
  off
• 4:04
  the
• 4:04
  ground
• 4:05
  effectively
• 4:06
  you
• 4:06
  usually
• 4:06
  need
• 4:07
  to
• 4:07
  do
• 4:07
  more
• 4:07
  than
• 4:08
  just
• 4:09
  per
• 4:09
  post
• 4:09
  out
• 4:09
  saying
• 4:10
  here's
• 4:10
  what
• 4:11
  I'm
• 4:11
  selling.
• 4:12
  So
• 4:12
  these
• 4:12
  periods
• 4:13
  of
• 4:14
  intense
• 4:14
  activity
• 4:15
  can
• 4:16
  drive
• 4:16
  your
• 4:16
  business
• 4:17
  forward
• 4:17
  rapidly.
• 4:18
  If
• 4:18
  you
• 4:19
  operate
• 4:19
  from
• 4:19
  a
• 4:19
  no
• 4:20
  excuses
• 4:20
  mentality
• 4:21
  telling
• 4:22
  yourself
• 4:23
  I
• 4:23
  can,
• 4:23
  and
• 4:24
  I
• 4:24
  will
• 4:24
  watch
• 4:25
  me,
• 4:26
  then
• 4:26
  you
• 4:26
  will
• 4:26
  achieve
• 4:27
  more
• 4:27
  than
• 4:27
  you
• 4:28
  could
• 4:28
  ever
• 4:29
  possibly
• 4:30
  have
• 4:30
  thought.
• 4:31
  I
• 4:31
  had
• 4:31
  a
• 4:31
  postcard
• 4:32
  saying
• 4:33
  I
• 4:33
  can,
• 4:33
  and
• 4:33
  I
• 4:33
  will
• 4:34
  watch
• 4:34
  me
• 4:34
  when
• 4:35
  I
• 4:35
  first
• 4:35
  started
• 4:35
  my
• 4:35
  business.
• 4:37
  And
• 4:37
  I
• 4:37
  was,
• 4:38
  in
• 4:38
  my
• 4:38
  eyes,
• 4:39
  rejected
• 4:40
  for
• 4:40
  an
• 4:41
  opportunity.
• 4:42
  And
• 4:42
  I
• 4:42
  remember
• 4:43
  thinking
• 4:44
  I
• 4:44
  can
• 4:44
  and
• 4:45
  I
• 4:45
  will
• 4:45
  watch
• 4:46
  me.
• 4:46
  And
• 4:46
  that
• 4:47
  drove
• 4:47
  me
• 4:47
  forward
• 4:48
  for
• 4:49
  two
• 4:49
  years
• 4:49
  at
• 4:50
  least
• 4:50
  in
• 4:50
  my
• 4:50
  business.
• 4:51
  I've
• 4:51
  actually
• 4:51
  completely
• 4:52
  forgotten
• 4:52
  about
• 4:53
  it
• 4:53
  until
• 4:53
  I'm
• 4:53
  reflecting
• 4:54
  on
• 4:54
  it
• 4:54
  now.
• 4:55
  So
• 4:56
  if
• 4:56
  you
• 4:56
  have
• 4:57
  people
• 4:57
  that
• 4:58
  are
• 4:58
  ridiculing
• 4:59
  you
• 4:59
  in
• 4:59
  your
• 4:59
  business
• 5:00
  or
• 5:01
  are
• 5:01
  not
• 5:02
  supporting
• 5:02
  you,
• 5:03
  then
• 5:03
  use
• 5:04
  that
• 5:04
  as
• 5:04
  a
• 5:05
  driver
• 5:05
  for
• 5:06
  good
• 5:06
  and
• 5:06
  a
• 5:07
  driver
• 5:07
  for
• 5:08
  you
• 5:08
  and
• 5:09
  your
• 5:09
  no
• 5:09
  excuses
• 5:10
  mentality.
• 5:11
  Of
• 5:12
  I
• 5:12
  can,
• 5:12
  and
• 5:12
  I
• 5:13
  will
• 5:13
  watch
• 5:13
  me.
• 5:15
  During
• 5:15
  these
• 5:15
  hustle
• 5:16
  periods,
• 5:16
  you
• 5:17
  get
• 5:17
  past
• 5:17
  perfectionism
• 5:19
  and
• 5:19
  paralysis
• 5:20
  analysis.
• 5:21
  The
• 5:21
  quicker
• 5:21
  you
• 5:22
  move,
• 5:22
  the
• 5:22
  more
• 5:23
  you
• 5:23
  do,
• 5:24
  the
• 5:24
  less
• 5:24
  you
• 5:25
  will
• 5:25
  get
• 5:25
  stuck.
• 5:26
  When
• 5:26
  people
• 5:26
  say
• 5:26
  they're
• 5:27
  stuck,
• 5:27
  it
• 5:27
  usually
• 5:28
  means
• 5:28
  they
• 5:28
  are
• 5:28
  not
• 5:29
  moving.
• 5:29
  They
• 5:29
  are
• 5:30
  not
• 5:30
  taking
• 5:30
  action.
• 5:31
  Because
• 5:31
  you
• 5:31
  cannot
• 5:32
  be
• 5:32
  stuck
• 5:33
  if
• 5:33
  you
• 5:34
  are
• 5:34
  taking
• 5:34
  action
• 5:35
  of
• 5:35
  any
• 5:35
  sort,
• 5:36
  no
• 5:36
  matter
• 5:37
  how
• 5:37
  small.
• 5:39
  The
• 5:39
  name
• 5:39
  of
• 5:39
  the
• 5:39
  game
• 5:40
  is
• 5:40
  imperfect
• 5:41
  action.
• 5:42
  My
• 5:42
  first
• 5:42
  five
• 5:43
  day
• 5:43
  challenge
• 5:43
  actually
• 5:44
  was
• 5:44
  called
• 5:44
  start
• 5:45
  coaching
• 5:45
  business
• 5:46
  now.
• 5:46
  Get
• 5:47
  perfect
• 5:47
  later.
• 5:48
  So
• 5:48
  it
• 5:49
  just
• 5:49
  shows
• 5:49
  I
• 5:49
  have
• 5:50
  always
• 5:50
  taken
• 5:51
  this
• 5:51
  mentality
• 5:52
  in
• 5:52
  my
• 5:52
  business.
• 5:53
  Just
• 5:53
  get
• 5:53
  started.
• 5:54
  Anyway,
• 5:55
  you
• 5:55
  can
• 5:55
  in
• 5:55
  whatever
• 5:56
  you
• 5:56
  are
• 5:56
  doing
• 5:57
  and
• 5:57
  fix
• 5:57
  things
• 5:58
  later
• 5:58
  as
• 5:59
  needed,
• 6:00
  but
• 6:00
  moving
• 6:01
  is
• 6:01
  so
• 6:02
  much
• 6:02
  more
• 6:02
  important
• 6:03
  than
• 6:03
  getting
• 6:03
  things
• 6:04
  perfect.
• 6:06
  We
• 6:06
  will
• 6:06
  all
• 6:07
  need
• 6:07
  to
• 6:07
  balance
• 6:08
  this
• 6:08
  hustle
• 6:08
  with
• 6:09
  feminine
• 6:09
  receiving
• 6:10
  energy
• 6:11
  to
• 6:11
  prevent
• 6:11
  burnout.
• 6:13
  But
• 6:13
  if
• 6:13
  you
• 6:14
  know,
• 6:14
  you
• 6:14
  are
• 6:14
  going
• 6:15
  to
• 6:15
  put
• 6:15
  a
• 6:15
  dedicated
• 6:17
  amount
• 6:17
  of
• 6:17
  energy
• 6:18
  for
• 6:19
  a
• 6:19
  dedicated
• 6:20
  period,
• 6:21
  maybe
• 6:21
  30
• 6:22
  or
• 6:22
  60
• 6:23
  days.
• 6:23
  That
• 6:24
  could
• 6:24
  otherwise
• 6:24
  take
• 6:25
  years,
• 6:26
  then
• 6:27
  know
• 6:27
  that
• 6:27
  there
• 6:28
  will
• 6:28
  be
• 6:28
  an
• 6:28
  end
• 6:29
  to
• 6:29
  it.
• 6:29
  And
• 6:30
  don't
• 6:30
  underestimate
• 6:31
  the
• 6:31
  power
• 6:31
  of
• 6:32
  embracing
• 6:32
  this
• 6:33
  period
• 6:33
  of
• 6:34
  hustle
• 6:34
  in
• 6:34
  your
• 6:34
  business.
• 6:36
  I
• 6:36
  know
• 6:36
  that
• 6:37
  there
• 6:37
  is
• 6:37
  a
• 6:37
  huge
• 6:38
  uproar
• 6:39
  against
• 6:39
  hustle
• 6:40
  and
• 6:40
  I'm
• 6:40
  not
• 6:40
  normally
• 6:41
  one
• 6:41
  to
• 6:42
  suggest
• 6:43
  hustling.
• 6:43
  But
• 6:44
  I
• 6:44
  do
• 6:44
  want
• 6:45
  you
• 6:45
  to
• 6:45
  succeed
• 6:46
  and
• 6:46
  therefore
• 6:47
  I
• 6:47
  do
• 6:47
  need
• 6:48
  you
• 6:48
  to
• 6:48
  know
• 6:49
  that
• 6:49
  it
• 6:49
  is
• 6:49
  going
• 6:50
  to
• 6:50
  require
• 6:50
  a
• 6:51
  lot
• 6:51
  more
• 6:52
  the
• 6:52
  most
• 6:53
  people
• 6:53
  realize.
• 6:55
  I
• 6:55
  have
• 6:55
  this
• 6:55
  program
• 6:56
  called
• 6:56
  offer
• 6:56
  to
• 6:56
  market
• 6:57
  in
• 6:57
  30
• 6:57
  days,
• 6:58
  I
• 6:58
  haven't
• 6:59
  launched
• 6:59
  it
• 6:59
  for
• 6:59
  a
• 6:59
  little
• 6:59
  while,
• 7:00
  actually.
• 7:01
  But
• 7:01
  in
• 7:01
  that
• 7:02
  program,
• 7:02
  we
• 7:03
  essentially
• 7:03
  do
• 7:04
  this
• 7:04
  process
• 7:04
  together.
• 7:05
  We
• 7:05
  go
• 7:05
  big
• 7:05
  for
• 7:06
  30
• 7:06
  days.
• 7:07
  And
• 7:07
  I
• 7:07
  don't
• 7:08
  like
• 7:08
  running
• 7:08
  it
• 7:08
  because
• 7:10
  emotionally
• 7:11
  it
• 7:11
  does
• 7:12
  burn
• 7:12
  people
• 7:13
  out.
• 7:14
  Because
• 7:14
  for
• 7:14
  example,
• 7:15
  we
• 7:15
  suggest
• 7:16
  posting
• 7:16
  every
• 7:17
  day,
• 7:17
  Monday
• 7:18
  to
• 7:18
  Friday
• 7:18
  for
• 7:19
  their
• 7:19
  business.
• 7:20
  And
• 7:20
  if
• 7:20
  you
• 7:20
  have
• 7:20
  never
• 7:21
  done
• 7:21
  that
• 7:21
  before,
• 7:22
  then
• 7:22
  it's
• 7:22
  going
• 7:22
  to
• 7:22
  take
• 7:22
  a
• 7:23
  lot
• 7:23
  of
• 7:23
  emotional
• 7:24
  energy
• 7:24
  from
• 7:25
  you
• 7:25
  to
• 7:25
  be
• 7:25
  able
• 7:25
  to
• 7:26
  do
• 7:26
  that
• 7:26
  thing.
• 7:28
  But
• 7:28
  that
• 7:28
  program
• 7:29
  has
• 7:30
  catapulted
• 7:31
  so
• 7:32
  many
• 7:32
  of
• 7:32
  my
• 7:33
  clients
• 7:33
  forward
• 7:34
  for
• 7:34
  years
• 7:35
  in
• 7:35
  their
• 7:35
  business.
• 7:36
  Kate
• 7:37
  waterfall
• 7:37
  hill.
• 7:38
  Who's
• 7:38
  a
• 7:38
  leadership
• 7:39
  coach
• 7:39
  who
• 7:39
  now
• 7:40
  posts
• 7:40
  on
• 7:40
  Tik
• 7:40
  TOK
• 7:41
  every
• 7:41
  day
• 7:42
  started
• 7:42
  that
• 7:43
  consistent
• 7:44
  journey
• 7:44
  using
• 7:45
  Tik
• 7:45
  TOK
• 7:45
  as
• 7:45
  part
• 7:46
  of
• 7:46
  my
• 7:46
  30
• 7:46
  day
• 7:46
  sprint.
• 7:48
  I
• 7:48
  have
• 7:48
  another
• 7:48
  client
• 7:49
  who's
• 7:50
  joined
• 7:50
  my
• 7:50
  business
• 7:50
  of
• 7:50
  coaching
• 7:51
  program
• 7:51
  now,
• 7:51
  who
• 7:52
  did
• 7:52
  the
• 7:52
  sprints
• 7:52
  back
• 7:53
  in
• 7:53
  January.
• 7:53
  And
• 7:54
  she
• 7:54
  has
• 7:54
  posted
• 7:54
  every
• 7:55
  single
• 7:55
  day
• 7:56
  since
• 7:56
  then.
• 7:57
  And
• 7:57
  before
• 7:57
  that
• 7:58
  she
• 7:58
  had
• 7:58
  completely
• 7:59
  gone
• 7:59
  offline
• 8:00
  and
• 8:00
  wasn't
• 8:00
  really
• 8:00
  doing
• 8:01
  anything.
• 8:02
  So
• 8:02
  despite
• 8:03
  the
• 8:03
  fact
• 8:03
  that
• 8:03
  I
• 8:03
  don't
• 8:04
  really
• 8:04
  like
• 8:04
  it
• 8:04
  because
• 8:05
  I
• 8:05
  do
• 8:05
  think,
• 8:06
  yes,
• 8:07
  we
• 8:07
  need
• 8:07
  to
• 8:07
  hustle.
• 8:09
  But
• 8:09
  there
• 8:09
  is
• 8:09
  that
• 8:10
  delicate
• 8:10
  balance
• 8:11
  because
• 8:11
  you
• 8:12
  genuinely
• 8:13
  might
• 8:13
  need
• 8:13
  to
• 8:13
  be
• 8:14
  more
• 8:14
  emotionally
• 8:16
  able
• 8:17
  to
• 8:17
  do
• 8:17
  that.
• 8:18
  But
• 8:19
  at
• 8:19
  the
• 8:19
  same
• 8:19
  time,
• 8:20
  I
• 8:20
  think
• 8:20
  you
• 8:20
  develop
• 8:21
  that
• 8:21
  emotional
• 8:21
  capacity
• 8:22
  through
• 8:23
  doing.
• 8:24
  So,
• 8:25
  yes,
• 8:25
  it's
• 8:25
  a
• 8:25
  fine
• 8:26
  balance.
• 8:26
  I'm
• 8:27
  not
• 8:27
  saying
• 8:27
  work
• 8:28
  yourself
• 8:28
  into
• 8:28
  the
• 8:28
  ground,
• 8:29
  but
• 8:29
  I
• 8:29
  am
• 8:30
  saying
• 8:31
  if
• 8:31
  your
• 8:31
  business
• 8:32
  isn't
• 8:32
  working,
• 8:33
  then
• 8:33
  it
• 8:33
  might
• 8:34
  need
• 8:34
  more
• 8:35
  energy
• 8:35
  behind
• 8:36
  it.
• 8:36
  And
• 8:36
  have
• 8:37
  a
• 8:37
  think
• 8:37
  about
• 8:37
  how
• 8:38
  you
• 8:38
  can
• 8:38
  bring
• 8:38
  a
• 8:39
  no
• 8:39
  excuses
• 8:40
  doing
• 8:40
  whatever
• 8:41
  it
• 8:41
  takes
• 8:42
  mentality
• 8:42
  into
• 8:43
  your
• 8:43
  business.
• 8:44
  The
• 8:45
  stop
• 8:45
  and
• 8:45
  start
• 8:46
  that
• 8:46
  I
• 8:46
  see
• 8:46
  a
• 8:46
  lot
• 8:47
  in
• 8:47
  this
• 8:47
  coaching
• 8:48
  world
• 8:48
  is
• 8:48
  not
• 8:49
  something
• 8:49
  you
• 8:49
  could
• 8:49
  do
• 8:50
  if
• 8:50
  you
• 8:50
  were
• 8:50
  in
• 8:51
  an
• 8:51
  employed
• 8:52
  job.
• 8:52
  You
• 8:53
  would
• 8:53
  be
• 8:53
  sacked.
• 8:54
  So
• 8:54
  therefore
• 8:55
  it's
• 8:56
  interesting
• 8:57
  why
• 8:57
  we
• 8:57
  are
• 8:57
  not
• 8:57
  surprised
• 8:59
  when
• 8:59
  our
• 8:59
  business
• 8:59
  is
• 9:00
  not
• 9:00
  thriving
• 9:00
  all
• 9:01
  the
• 9:01
  time.
• 9:02
  When
• 9:02
  we
• 9:02
  have
• 9:02
  perhaps
• 9:03
  made
• 9:04
  excuses
• 9:05
  that
• 9:05
  there
• 9:05
  were
• 9:05
  other
• 9:05
  things
• 9:06
  going
• 9:06
  on
• 9:06
  in
• 9:06
  our
• 9:06
  lives.
• 9:07
  So
• 9:07
  we
• 9:07
  couldn't
• 9:07
  do
• 9:07
  anything
• 9:08
  on
• 9:08
  the
• 9:08
  business
• 9:08
  for
• 9:09
  a
• 9:09
  month.
• 9:10
  And
• 9:10
  then
• 9:10
  we're
• 9:10
  surprised
• 9:11
  why
• 9:11
  it's
• 9:11
  not
• 9:11
  working.
• 9:12
  And
• 9:12
  if
• 9:13
  we
• 9:13
  think
• 9:13
  about
• 9:14
  having
• 9:14
  a
• 9:14
  performance
• 9:14
  development
• 9:15
  review,
• 9:16
  What
• 9:16
  would
• 9:16
  that
• 9:16
  say?
• 9:17
  What
• 9:17
  would
• 9:17
  your
• 9:17
  manager
• 9:18
  say
• 9:18
  if
• 9:18
  you
• 9:19
  mentioned
• 9:19
  that
• 9:20
  you
• 9:20
  were
• 9:21
  feeling
• 9:21
  a
• 9:21
  bit
• 9:21
  down
• 9:21
  in
• 9:21
  the
• 9:21
  dumps
• 9:22
  and
• 9:22
  things
• 9:23
  weren't
• 9:23
  going
• 9:23
  fast
• 9:24
  enough.
• 9:24
  So
• 9:24
  you
• 9:24
  decided
• 9:25
  to
• 9:25
  forget
• 9:25
  the
• 9:25
  whole
• 9:26
  thing.
• 9:27
  I
• 9:27
  saw
• 9:27
  a
• 9:27
  post
• 9:27
  from
• 9:28
  Steven
• 9:28
  Bartlett
• 9:29
  today,
• 9:29
  which
• 9:29
  talks
• 9:30
  about
• 9:30
  doing
• 9:31
  say
• 9:32
  10,000
• 9:32
  steps
• 9:33
  a
• 9:33
  day
• 9:33
  means
• 9:34
  you've
• 9:34
  done
• 9:34
  seven
• 9:34
  marathons
• 9:35
  in
• 9:35
  a
• 9:35
  year.
• 9:37
  Tiny
• 9:37
  tiny
• 9:38
  steps
• 9:38
  make
• 9:38
  huge
• 9:39
  results.
• 9:40
  So
• 9:40
  even
• 9:40
  if
• 9:40
  you
• 9:41
  can't
• 9:41
  put
• 9:41
  a
• 9:41
  full
• 9:42
  day
• 9:42
  into
• 9:43
  your
• 9:43
  business,
• 9:43
  Think
• 9:44
  about
• 9:44
  how
• 9:44
  you
• 9:44
  can
• 9:45
  just
• 9:46
  take
• 9:46
  one
• 9:47
  tiny
• 9:47
  move
• 9:48
  forward,
• 9:48
  because
• 9:49
  like
• 9:49
  I
• 9:49
  say,
• 9:49
  you
• 9:50
  cannot
• 9:50
  stay
• 9:50
  stuck
• 9:51
  if
• 9:51
  you
• 9:51
  are
• 9:51
  moving
• 9:52
  forward.
• 9:52
  I'm
• 9:53
  super
• 9:53
  excited
• 9:54
  to
• 9:54
  have
• 9:54
  partnered
• 9:55
  with
• 9:55
  a
• 9:56
  daily
• 9:57
  accountability
• 9:57
  partner
• 9:58
  recently.
• 9:59
  And
• 9:59
  we
• 9:59
  talk
• 10:00
  every
• 10:00
  single
• 10:01
  evening
• 10:01
  at
• 10:01
  5:30
• 10:02
  PM.
• 10:03
  We
• 10:03
  plan
• 10:04
  our
• 10:04
  next
• 10:04
  day,
• 10:05
  and
• 10:05
  we
• 10:05
  check
• 10:05
  in
• 10:05
  at
• 10:05
  the
• 10:06
  end
• 10:06
  of
• 10:06
  the
• 10:06
  next
• 10:06
  day,
• 10:07
  via
• 10:07
  phone
• 10:08
  to
• 10:08
  talk
• 10:08
  about
• 10:09
  how
• 10:09
  we
• 10:09
  got
• 10:09
  on.
• 10:11
  If
• 10:11
  we
• 10:11
  didn't
• 10:11
  do
• 10:11
  it,
• 10:11
  why
• 10:12
  didn't
• 10:12
  we
• 10:12
  do
• 10:12
  it?
• 10:13
  It's
• 10:13
  made
• 10:14
  such
• 10:14
  a
• 10:14
  difference
• 10:15
  and
• 10:15
  something
• 10:15
  I
• 10:15
  was
• 10:16
  procrastinating
• 10:17
  on
• 10:17
  and
• 10:17
  pretending
• 10:18
  to
• 10:18
  myself
• 10:18
  that
• 10:18
  I
• 10:18
  was
• 10:19
  too
• 10:19
  busy
• 10:19
  and
• 10:19
  I
• 10:19
  didn't
• 10:20
  have
• 10:20
  the
• 10:20
  time
• 10:20
  for.
• 10:21
  I
• 10:21
  managed
• 10:21
  to
• 10:21
  get
• 10:22
  completely
• 10:23
  done
• 10:24
  in
• 10:24
  one
• 10:25
  day,
• 10:25
  which
• 10:26
  genuinely
• 10:26
  would
• 10:27
  have
• 10:27
  taken
• 10:27
  me
• 10:27
  probably
• 10:27
  two
• 10:28
  months
• 10:29
  if
• 10:29
  I
• 10:29
  hadn't
• 10:29
  committed
• 10:30
  that
• 10:30
  that
• 10:31
  was
• 10:31
  what
• 10:31
  I
• 10:31
  was
• 10:31
  going
• 10:31
  to
• 10:31
  do.
• 10:32
  So
• 10:33
  really
• 10:33
  do
• 10:33
  think
• 10:34
  about
• 10:34
  what
• 10:34
  is
• 10:35
  going
• 10:35
  to
• 10:35
  help
• 10:35
  you
• 10:36
  to
• 10:36
  actually
• 10:36
  do
• 10:36
  this
• 10:37
  thing.
• 10:37
  Back
• 10:37
  to
• 10:38
  your
• 10:38
  performance
• 10:38
  development
• 10:39
  review?
• 10:40
  When
• 10:40
  are
• 10:40
  you
• 10:40
  going
• 10:41
  to
• 10:41
  fit
• 10:41
  the
• 10:41
  work
• 10:41
  in
• 10:41
  that
• 10:42
  you
• 10:42
  were
• 10:42
  going
• 10:42
  to
• 10:42
  do
• 10:42
  in
• 10:42
  that
• 10:43
  period?
• 10:44
  Let's
• 10:44
  now
• 10:45
  talk
• 10:45
  about
• 10:45
  cashflow
• 10:46
  in
• 10:46
  your
• 10:47
  business.
• 10:48
  Because
• 10:48
  I
• 10:48
  think
• 10:49
  there
• 10:49
  is
• 10:49
  this
• 10:50
  shame
• 10:51
  around
• 10:51
  getting
• 10:52
  money
• 10:52
  from
• 10:53
  anything
• 10:54
  other
• 10:54
  than
• 10:55
  coaching.
• 10:56
  And
• 10:56
  when
• 10:56
  you
• 10:56
  first
• 10:57
  start
• 10:57
  your
• 10:57
  business
• 10:58
  and
• 10:58
  even
• 10:58
  years
• 10:58
  into
• 10:59
  your
• 10:59
  business,
• 10:59
  to
• 10:59
  be
• 11:00
  honest,
• 11:01
  there
• 11:01
  are
• 11:01
  periods
• 11:02
  where
• 11:02
  you
• 11:02
  will
• 11:02
  need
• 11:02
  to
• 11:03
  make
• 11:03
  some
• 11:03
  money.
• 11:04
  And
• 11:04
  if
• 11:04
  that
• 11:04
  is
• 11:05
  your
• 11:05
  priority
• 11:05
  right
• 11:06
  now,
• 11:06
  then
• 11:06
  we
• 11:06
  need
• 11:06
  to
• 11:07
  think,
• 11:07
  how
• 11:08
  can
• 11:08
  you
• 11:08
  make
• 11:08
  the
• 11:08
  money
• 11:10
  to
• 11:10
  be
• 11:10
  able
• 11:10
  to
• 11:10
  continue
• 11:11
  your
• 11:11
  business
• 11:12
  and
• 11:12
  keep
• 11:12
  you
• 11:13
  afloat?
• 11:14
  That
• 11:14
  might
• 11:14
  mean
• 11:15
  copywriting,
• 11:16
  babysitting,
• 11:17
  freelancing,
• 11:18
  tutoring.
• 11:19
  There
• 11:19
  are
• 11:20
  so
• 11:20
  many
• 11:21
  other
• 11:21
  things
• 11:21
  that
• 11:21
  you
• 11:22
  could
• 11:22
  possibly
• 11:22
  do.
• 11:24
  It
• 11:24
  might
• 11:24
  be
• 11:24
  getting
• 11:25
  a
• 11:25
  part-time
• 11:25
  job,
• 11:26
  getting
• 11:26
  associate
• 11:27
  work.
• 11:28
  But
• 11:28
  whether
• 11:29
  it's
• 11:29
  your
• 11:29
  preference
• 11:30
  or
• 11:30
  not.
• 11:32
  At
• 11:32
  times
• 11:32
  in
• 11:33
  your
• 11:33
  business,
• 11:33
  when
• 11:34
  you
• 11:34
  need
• 11:34
  cash,
• 11:35
  you
• 11:35
  might
• 11:36
  have
• 11:36
  to
• 11:36
  do
• 11:37
  things
• 11:37
  that
• 11:37
  you
• 11:37
  don't
• 11:38
  particularly
• 11:39
  want
• 11:39
  to
• 11:39
  do.
• 11:40
  And
• 11:40
  that
• 11:40
  isn't
• 11:41
  your
• 11:41
  absolute
• 11:42
  joy.
• 11:43
  It's
• 11:43
  a
• 11:43
  bit
• 11:43
  like
• 11:43
  my
• 11:44
  offer
• 11:44
  to
• 11:44
  market
• 11:44
  program.
• 11:45
  I
• 11:45
  don't
• 11:46
  enjoy
• 11:46
  running
• 11:46
  that
• 11:46
  program
• 11:47
  because
• 11:48
  it
• 11:48
  is
• 11:48
  very
• 11:48
  intense.
• 11:50
  It's
• 11:50
  launching.
• 11:50
  People
• 11:51
  get
• 11:51
  so
• 11:52
  emotional
• 11:53
  over
• 11:53
  launching,
• 11:53
  and
• 11:54
  I
• 11:54
  don't
• 11:54
  blame
• 11:54
  them.
• 11:54
  I
• 11:54
  get
• 11:55
  emotional
• 11:55
  over
• 11:55
  launching
• 11:56
  too.
• 11:57
  But
• 11:57
  occasionally
• 11:57
  I
• 11:58
  run
• 11:58
  it
• 11:58
  because
• 11:58
  I
• 11:59
  know
• 11:59
  that
• 12:00
  it
• 12:00
  will
• 12:00
  bring
• 12:00
  me
• 12:00
  income
• 12:01
  and
• 12:01
  people
• 12:01
  want
• 12:02
  it
• 12:02
  and
• 12:02
  people
• 12:03
  will
• 12:03
  get
• 12:03
  results.
• 12:04
  So
• 12:04
  I
• 12:05
  do
• 12:05
  that
• 12:05
  program,
• 12:05
  despite
• 12:06
  the
• 12:06
  fact
• 12:06
  I
• 12:06
  love
• 12:07
  longer-term
• 12:08
  programs
• 12:09
  six
• 12:09
  months,
• 12:10
  plus
• 12:10
  it's
• 12:10
  my
• 12:10
  absolute
• 12:11
  favorite.
• 12:12
  I
• 12:12
  mean,
• 12:12
  a
• 12:12
  year
• 12:13
  plus
• 12:13
  would
• 12:13
  be
• 12:13
  even
• 12:14
  better.
• 12:15
  Whereas
• 12:15
  my
• 12:15
  30-day
• 12:16
  program
• 12:16
  is
• 12:17
  just
• 12:17
  a
• 12:17
  30-day
• 12:17
  program.
• 12:18
  And
• 12:18
  that's
• 12:18
  why
• 12:18
  we
• 12:18
  have
• 12:19
  to
• 12:19
  go
• 12:19
  so
• 12:19
  big
• 12:20
  in
• 12:20
  achieving
• 12:20
  a
• 12:20
  lot
• 12:21
  within
• 12:21
  that
• 12:21
  period.
• 12:23
  So,
• 12:23
  like
• 12:23
  I
• 12:23
  said,
• 12:24
  it's
• 12:24
  not
• 12:24
  my
• 12:24
  absolute
• 12:25
  preference.
• 12:26
  It
• 12:26
  reminds
• 12:26
  me
• 12:27
  of
• 12:27
  my
• 12:28
  kids
• 12:28
  and
• 12:28
  cooking
• 12:29
  dinner
• 12:29
  and
• 12:29
  I
• 12:29
  always
• 12:29
  say,
• 12:30
  great,
• 12:31
  it's
• 12:31
  not
• 12:31
  your
• 12:31
  preference,
• 12:32
  spaghetti
• 12:32
  bolonaise
• 12:33
  but
• 12:33
  that's
• 12:33
  what
• 12:33
  we're
• 12:33
  having
• 12:34
  tonight.
• 12:34
  That's
• 12:34
  what
• 12:35
  we're
• 12:35
  going
• 12:35
  to
• 12:35
  have
• 12:35
  to
• 12:35
  do
• 12:36
  because
• 12:36
  we
• 12:36
  need
• 12:36
  to
• 12:36
  eat
• 12:37
  something.
• 12:37
  So
• 12:38
  it's
• 12:38
  a
• 12:38
  bit
• 12:38
  the
• 12:38
  same
• 12:38
  in
• 12:39
  your
• 12:39
  business.
• 12:39
  Like
• 12:39
  what
• 12:40
  can
• 12:40
  you
• 12:40
  do
• 12:40
  to
• 12:40
  generate
• 12:41
  cash
• 12:41
  when
• 12:41
  you
• 12:42
  need
• 12:42
  to?
• 12:43
  Let's
• 12:43
  talk
• 12:43
  about
• 12:44
  resourcefulness
• 12:45
  now.
• 12:45
  As
• 12:46
  we
• 12:46
  know
• 12:46
  as
• 12:46
  coaches,
• 12:47
  we
• 12:47
  are
• 12:47
  resourceful,
• 12:48
  whole
• 12:49
  and
• 12:49
  good.
• 12:50
  So
• 12:50
  we
• 12:51
  can
• 12:51
  find
• 12:52
  ways
• 12:53
  to
• 12:53
  do
• 12:53
  things
• 12:53
  if
• 12:54
  you
• 12:54
  will
• 12:54
  allow
• 12:54
  yourself
• 12:55
  to
• 12:55
  open
• 12:56
  up
• 12:56
  and
• 12:56
  think
• 12:56
  about
• 12:57
  different
• 12:58
  marketing
• 12:58
  strategies,
• 12:59
  different
• 13:00
  partnerships,
• 13:01
  new
• 13:01
  offers.
• 13:02
  Successful
• 13:02
  coaches
• 13:03
  don't
• 13:04
  let
• 13:04
  limited
• 13:04
  resources
• 13:05
  fear
• 13:06
  or
• 13:06
  others
• 13:06
  doubts
• 13:07
  become
• 13:07
  excuses
• 13:08
  or
• 13:08
  stop
• 13:09
  their
• 13:09
  progress.
• 13:10
  You
• 13:10
  can
• 13:10
  operate
• 13:11
  with
• 13:11
  a
• 13:11
  whatever
• 13:12
  it
• 13:12
  takes
• 13:13
  attitude
• 13:14
  to
• 13:14
  find
• 13:14
  solutions
• 13:15
  and
• 13:15
  make
• 13:15
  things
• 13:16
  happen.
• 13:17
  The
• 13:17
  more
• 13:17
  you
• 13:17
  can
• 13:18
  trust
• 13:18
  that
• 13:18
  there
• 13:18
  is
• 13:19
  always
• 13:19
  a
• 13:19
  path
• 13:20
  forward,
• 13:21
  even
• 13:21
  if
• 13:21
  you
• 13:21
  can't
• 13:21
  see
• 13:22
  it
• 13:22
  clearly
• 13:22
  the
• 13:23
  more
• 13:23
  that
• 13:23
  inspiration
• 13:24
  will
• 13:25
  come.
• 13:26
  One
• 13:26
  of
• 13:26
  the
• 13:26
  tasks
• 13:27
  I
• 13:27
  did
• 13:28
  last
• 13:28
  week
• 13:28
  was
• 13:29
  a
• 13:29
  case
• 13:29
  study
• 13:30
  conversation
• 13:30
  with
• 13:31
  a
• 13:31
  client
• 13:31
  of
• 13:31
  mine
• 13:32
  who
• 13:32
  has
• 13:32
  taken
• 13:33
  a
• 13:33
  part-time
• 13:34
  job,
• 13:35
  where
• 13:35
  she
• 13:35
  gets
• 13:35
  to
• 13:36
  do
• 13:36
  coaching
• 13:36
  18
• 13:37
  hour
• 13:37
  a
• 13:37
  week
• 13:37
  alongside
• 13:38
  her
• 13:38
  business.
• 13:39
  And
• 13:39
  she
• 13:39
  realized
• 13:40
  because
• 13:40
  she
• 13:41
  had
• 13:41
  different
• 13:42
  home
• 13:43
  circumstances
• 13:43
  going
• 13:44
  on
• 13:44
  and
• 13:44
  she
• 13:44
  needed
• 13:45
  that
• 13:45
  stable
• 13:45
  income
• 13:46
  to
• 13:46
  get
• 13:46
  a
• 13:46
  mortgage
• 13:47
  for
• 13:47
  her
• 13:47
  home.
• 13:48
  And
• 13:48
  she
• 13:48
  is
• 13:48
  having
• 13:49
  so
• 13:49
  much
• 13:50
  fun.
• 13:51
  And
• 13:51
  she
• 13:51
  realized
• 13:52
  that
• 13:52
  everything
• 13:53
  she
• 13:53
  has
• 13:53
  done
• 13:54
  in
• 13:54
  my
• 13:54
  program
• 13:55
  is
• 13:55
  helping
• 13:55
  her
• 13:56
  with
• 13:56
  her
• 13:56
  ultimate
• 13:57
  goal
• 13:58
  of
• 13:58
  coaching
• 13:59
  people
• 13:59
  doing
• 14:00
  work
• 14:00
  she
• 14:00
  loves
• 14:01
  and
• 14:01
  being
• 14:01
  paid
• 14:02
  for
• 14:02
  it.
• 14:03
  So
• 14:03
  please
• 14:04
  think
• 14:04
  about
• 14:05
  everything
• 14:06
  else
• 14:06
  that
• 14:06
  comes
• 14:07
  into
• 14:07
  your
• 14:07
  work.
• 14:08
  Bearing
• 14:09
  in
• 14:09
  mind
• 14:09
  that
• 14:09
  the
• 14:09
  ICF
• 14:10
  state,
• 14:10
  that
• 14:11
  40%
• 14:12
  of
• 14:12
  a
• 14:12
  coach's
• 14:12
  income
• 14:13
  is
• 14:13
  generally
• 14:13
  from
• 14:14
  coaching,
• 14:15
  that
• 14:15
  there
• 14:15
  are
• 14:15
  60%
• 14:17
  of
• 14:17
  other
• 14:17
  things
• 14:18
  that
• 14:18
  you
• 14:18
  can
• 14:19
  bring
• 14:19
  into
• 14:20
  your
• 14:20
  business.
• 14:21
  That
• 14:21
  might
• 14:21
  be
• 14:21
  training.
• 14:22
  That
• 14:22
  might
• 14:23
  be
• 14:23
  online
• 14:23
  courses.
• 14:24
  That
• 14:24
  might
• 14:24
  be
• 14:24
  a
• 14:24
  part-time
• 14:25
  role.
• 14:26
  That
• 14:26
  might
• 14:26
  be
• 14:26
  freelance
• 14:27
  work.
• 14:27
  There
• 14:28
  are
• 14:28
  so
• 14:28
  many
• 14:28
  options
• 14:29
  so,
• 14:29
  please
• 14:30
  don't
• 14:30
  get
• 14:30
  yourself
• 14:30
  stuck
• 14:31
  thinking.
• 14:32
  I
• 14:33
  said,
• 14:33
  I
• 14:33
  was
• 14:33
  going
• 14:33
  to
• 14:33
  do
• 14:33
  this
• 14:33
  coaching
• 14:34
  thing.
• 14:34
  So
• 14:34
  I
• 14:35
  only
• 14:35
  need
• 14:35
  to
• 14:35
  do
• 14:36
  this
• 14:36
  coaching
• 14:36
  thing.
• 14:37
  Allow
• 14:37
  yourself
• 14:38
  to
• 14:38
  be
• 14:38
  free
• 14:39
  and
• 14:39
  spacious
• 14:40
  and
• 14:40
  know
• 14:40
  that
• 14:41
  you
• 14:41
  can
• 14:42
  do
• 14:42
  whatever
• 14:42
  it
• 14:43
  takes
• 14:43
  to
• 14:43
  make
• 14:44
  this
• 14:44
  coaching
• 14:44
  business
• 14:45
  work.
• 14:46
  If
• 14:46
  you
• 14:46
  open
• 14:46
  your
• 14:46
  mind
• 14:47
  enough
• 14:47
  to
• 14:47
  see
• 14:47
  the
• 14:48
  opportunities
• 14:48
  in
• 14:49
  front
• 14:49
  of
• 14:49
  you.
• 14:50
  So
• 14:50
  through
• 14:51
  a
• 14:51
  no
• 14:51
  excuses
• 14:52
  mentality,
• 14:53
  resourcefulness
• 14:55
  and
• 14:55
  imperfect
• 14:56
  action,
• 14:56
  you
• 14:56
  will
• 14:57
  build
• 14:57
  your
• 14:58
  coaching
• 14:58
  business.
• 14:59
  And
• 14:59
  this
• 14:59
  combination
• 15:01
  allows
• 15:01
  you
• 15:01
  to
• 15:01
  create
• 15:02
  momentum
• 15:02
  quickly
• 15:03
  using
• 15:04
  hustle
• 15:04
  when
• 15:05
  you
• 15:05
  need
• 15:05
  to
• 15:06
  in
• 15:06
  your
• 15:06
  business.
• 15:06
  knowing
• 15:07
  that
• 15:07
  you
• 15:07
  can
• 15:07
  come
• 15:08
  back
• 15:09
  and
• 15:09
  provide
• 15:10
  all
• 15:10
  the
• 15:10
  self
• 15:10
  care
• 15:11
  you
• 15:11
  need,
• 15:12
  but
• 15:12
  for
• 15:12
  periods
• 15:13
  of
• 15:13
  your
• 15:13
  business,
• 15:14
  there
• 15:14
  is
• 15:14
  going
• 15:14
  to
• 15:15
  be
• 15:15
  something
• 15:16
  that
• 15:16
  you
• 15:17
  are
• 15:17
  going
• 15:17
  to
• 15:17
  have
• 15:17
  to
• 15:17
  pay
• 15:18
  into
• 15:18
  the
• 15:19
  value
• 15:19
  bank
• 15:19
  in
• 15:19
  order
• 15:20
  to
• 15:20
  get
• 15:20
  paid
• 15:21
  in
• 15:21
  return.
• 15:22
  The
• 15:22
  path
• 15:22
  is
• 15:23
  simple
• 15:24
  but,
• 15:24
  not
• 15:24
  easy.
• 15:25
  It
• 15:25
  requires
• 15:26
  grit,
• 15:26
  resilience,
• 15:27
  consistently
• 15:28
  operating
• 15:29
  from
• 15:30
  a
• 15:30
  mindset
• 15:30
  of
• 15:31
  I'll
• 15:31
  find
• 15:31
  a
• 15:31
  way,
• 15:32
  no
• 15:32
  matter
• 15:32
  what.
• 15:33
  I
• 15:33
  trust
• 15:33
  myself.
• 15:35
  Don't
• 15:35
  think
• 15:35
  you're
• 15:35
  alone
• 15:36
  in
• 15:36
  this
• 15:36
  every
• 15:36
  single
• 15:37
  month.
• 15:37
  I
• 15:37
  think.
• 15:38
  Oh,
• 15:38
  my
• 15:38
  goodness.
• 15:39
  Like,
• 15:39
  what
• 15:39
  if
• 15:39
  I
• 15:40
  don't
• 15:40
  get
• 15:40
  any
• 15:40
  clients?
• 15:41
  Or
• 15:41
  what
• 15:41
  if
• 15:41
  something
• 15:41
  goes
• 15:42
  horribly
• 15:42
  wrong?
• 15:43
  And
• 15:43
  then
• 15:44
  immediately,
• 15:45
  the
• 15:45
  other
• 15:45
  part
• 15:46
  of
• 15:46
  my
• 15:46
  mind
• 15:47
  pops
• 15:47
  in
• 15:47
  and
• 15:48
  says,
• 15:48
  don't
• 15:48
  worry,
• 15:49
  you
• 15:49
  will
• 15:49
  figure
• 15:50
  it
• 15:50
  out.
• 15:50
  And
• 15:51
  I
• 15:51
  think
• 15:51
  that's
• 15:51
  what
• 15:51
  we
• 15:52
  all
• 15:52
  just
• 15:52
  need
• 15:52
  to
• 15:53
  remember.
• 15:54
  We
• 15:54
  are
• 15:54
  resourceful
• 15:55
  and
• 15:55
  should
• 15:55
  something
• 15:56
  happen
• 15:57
  we
• 15:57
  will
• 15:57
  figure
• 15:57
  it
• 15:57
  out
• 15:58
  because
• 15:58
  that's
• 15:58
  what
• 15:58
  we
• 15:59
  do.
• 16:00
  Let
• 16:00
  me
• 16:00
  know
• 16:01
  how
• 16:01
  you
• 16:01
  get
• 16:01
  on
• 16:02
  with
• 16:02
  this
• 16:02
  episode.
• 16:03
  I
• 16:03
  know
• 16:04
  it's
• 16:04
  not
• 16:04
  my
• 16:04
  usual
• 16:05
  stance,
• 16:05
  but
• 16:06
  I
• 16:06
  also
• 16:06
  know
• 16:07
  that
• 16:07
  sometimes
• 16:08
  we
• 16:08
  need
• 16:08
  some
• 16:08
  more
• 16:09
  tough
• 16:09
  love
• 16:09
  to
• 16:10
  ensure
• 16:10
  the
• 16:10
  our
• 16:11
  business
• 16:11
  thrives.
• 16:12
  And
• 16:12
  like
• 16:12
  I
• 16:12
  say,
• 16:13
  at
• 16:13
  the
• 16:13
  end
• 16:13
  of
• 16:13
  every
• 16:13
  episode,
• 16:14
  trust
• 16:15
  yourself,
• 16:15
  believe
• 16:16
  in
• 16:16
  yourself
• 16:16
  and
• 16:16
  be
• 16:17
  the
• 16:17
  wise
• 16:17
  Gardner
• 16:18
  who
• 16:18
  keeps
• 16:18
  on
• 16:18
  watering
• 16:19
  the
• 16:19
  seed.
• 16:20
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• 16:20
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• 16:22
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• 16:23
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• 16:23
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• 16:23
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• 16:24
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• 16:24
  Microphone (Samson Q2U Microphone): Arena.
• 16:25
  Microphone (Samson Q2U Microphone): I
• 16:25
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• 16:25
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• 16:25
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• 16:26
  Microphone (Samson Q2U Microphone): of
• 16:26
  Microphone (Samson Q2U Microphone): free
• 16:26
  Microphone (Samson Q2U Microphone): resources
• 16:27
  Microphone (Samson Q2U Microphone): on
• 16:27
  Microphone (Samson Q2U Microphone): my
• 16:28
  Microphone (Samson Q2U Microphone): website
• 16:29
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 16:31
  Microphone (Samson Q2U Microphone): That's
• 16:32
  Microphone (Samson Q2U Microphone): Joanna
• 16:32
  Microphone (Samson Q2U Microphone): with
• 16:32
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• 16:33
  Microphone (Samson Q2U Microphone): A
• 16:33
  Microphone (Samson Q2U Microphone): and
• 16:33
  Microphone (Samson Q2U Microphone): Lott
• 16:34
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• 16:34
  Microphone (Samson Q2U Microphone): two
• 16:34
  Microphone (Samson Q2U Microphone): T's.
• 16:35
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 16:37
  Microphone (Samson Q2U Microphone): And
• 16:38
  Microphone (Samson Q2U Microphone): I'll
• 16:38
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• 16:38
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• 16:39
  Microphone (Samson Q2U Microphone): links
• 16:39
  Microphone (Samson Q2U Microphone): in
• 16:39
  Microphone (Samson Q2U Microphone): the
• 16:39
  Microphone (Samson Q2U Microphone): show
• 16:39
  Microphone (Samson Q2U Microphone): notes.
• 16:41
  Microphone (Samson Q2U Microphone): Let
• 16:41
  Microphone (Samson Q2U Microphone): me
• 16:42
  Microphone (Samson Q2U Microphone): know
• 16:42
  Microphone (Samson Q2U Microphone): if
• 16:42
  Microphone (Samson Q2U Microphone): you
• 16:42
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• 16:42
  Microphone (Samson Q2U Microphone): this
• 16:43
  Microphone (Samson Q2U Microphone): episode
• 16:43
  Microphone (Samson Q2U Microphone): useful.
• 16:44
  Microphone (Samson Q2U Microphone): Share
• 16:44
  Microphone (Samson Q2U Microphone): it
• 16:44
  Microphone (Samson Q2U Microphone): with
• 16:45
  Microphone (Samson Q2U Microphone): a
• 16:45
  Microphone (Samson Q2U Microphone): friend
• 16:45
  Microphone (Samson Q2U Microphone): and
• 16:45
  Microphone (Samson Q2U Microphone): leave
• 16:46
  Microphone (Samson Q2U Microphone): me
• 16:46
  Microphone (Samson Q2U Microphone): a
• 16:46
  Microphone (Samson Q2U Microphone): review,
• 16:47
  Microphone (Samson Q2U Microphone): and
• 16:47
  Microphone (Samson Q2U Microphone): I
• 16:47
  Microphone (Samson Q2U Microphone): will
• 16:47
  Microphone (Samson Q2U Microphone): personally
• 16:48
  Microphone (Samson Q2U Microphone): thank
• 16:48
  Microphone (Samson Q2U Microphone): you
• 16:48
  Microphone (Samson Q2U Microphone): for
• 16:48
  Microphone (Samson Q2U Microphone): that.
• 16:50
  Microphone (Samson Q2U Microphone): Remember
• 16:50
  Microphone (Samson Q2U Microphone): to
• 16:51
  Microphone (Samson Q2U Microphone): trust
• 16:51
  Microphone (Samson Q2U Microphone): yourself,
• 16:51
  Microphone (Samson Q2U Microphone): believe
• 16:52
  Microphone (Samson Q2U Microphone): in
• 16:52
  Microphone (Samson Q2U Microphone): yourself
• 16:53
  Microphone (Samson Q2U Microphone): and
• 16:53
  Microphone (Samson Q2U Microphone): be
• 16:53
  Microphone (Samson Q2U Microphone): the
• 16:53
  Microphone (Samson Q2U Microphone): wise
• 16:54
  Microphone (Samson Q2U Microphone): Gardner
• 16:54
  Microphone (Samson Q2U Microphone): who
• 16:54
  Microphone (Samson Q2U Microphone): keeps
• 16:55
  Microphone (Samson Q2U Microphone): on
• 16:55
  Microphone (Samson Q2U Microphone): watering
• 16:55
  Microphone (Samson Q2U Microphone): the
• 16:56
  Microphone (Samson Q2U Microphone): seed.
• 16:56
  Microphone (Samson Q2U Microphone): Get
• 16:57
  Microphone (Samson Q2U Microphone): into
• 16:57
  Microphone (Samson Q2U Microphone): the
• 16:57
  Microphone (Samson Q2U Microphone): arena
• 16:58
  Microphone (Samson Q2U Microphone): dare,
• 16:58
  Microphone (Samson Q2U Microphone): greatly
• 16:59
  Microphone (Samson Q2U Microphone): and
• 16:59
  Microphone (Samson Q2U Microphone): try.