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What Marketers Get Wrong About Measurement with James Connelly, CEO of Charlie Oscar | Ep. 401
Most marketers don’t have a channel problem. They have a measurement problem.
Daniel talks with James Connolly, CEO of Charlie Oscar, to unpack why so much Marketing spend gets wasted, how brands should rethink measurement, and what it actually takes to build a smarter growth strategy in the AI era.
From launching one of the first mobile Marketing agencies at the start of the iPhone era, to helping brands move beyond click-based reporting, James breaks down what separates great Marketers from everyone else.
They also dive into why creative is becoming the new targeting, how to think about…
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