Rethinking Marketing & Incentives for Engagement
Credit unions promise their members more than a traditional bank, but communicating and marketing your expertise is not always easy in a crowded market. In this episode, Karrie Drobnick, Chief Operati ng Officer at Verve, talks about growing and rebranding their credit union to spur robust growth. She also talks about creating a new personality of the company and then translating that into a better experience for members. Join us as Jeff and Karrie discuss:
Their use of a recognizable and relatable spokesperson
How incentives can drive both good and bad behavior for sales teams
Where the…
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