#333: How A Loyalty Program Helps Independent Hotels Compete | with Audrey Yates & David Gavaldon
Independent hotels have a secret weapon that the big chains don't have, and in this episode, we unpack exactly how to use it.
Welcome to The Modern Hotelier. Today's guest is David Gavaldon, a new member of the Stash Hotel Rewards team who spent years on the hotel side of the program before joining their side. He sits down with host Audrey Yates to break down how independent hotels can compete with corporate giants by building their own loyalty program without losing the independent spirit that makes them special.
In this episode, you'll learn:
Why loyalty beats OTA traffic — the difference…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.