What's Next For Cross-Screen Measurement?
In our latest episode, we ask 'what's next for cross-screen measurement', as IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett speaks to Paul Goode, SVP Strategic Partnerships, Comscore on the topic.
They discuss why it is important, the work Comscore is doing in this space and what the future holds for cross-screen measurement overall.
The skinny
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