Marketing Strategy Verses Marketing Tactics... Which comes first? | 03

Simplified Sparky Marketing · Oct 16, 2023 · 4m

Before you spend your hard-earned money on marketing, it's crucial to have a plan in place. This discussion will explore the difference between marketing strategy and tactics. Think of strategy as the big plan for your marketing efforts, much like a sports team's season plan. It involves setting goals, whether it's winning a championship, securing a mid-table finish, or avoiding relegation. Tactics, on the other hand, are the specific actions you take during the game to score points, prevent the opponent from scoring, and ultimately win.

A common mistake is leaping into tactics without a…