Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / How to Make Content That Actually Sells

Transcript

How to Make Content That Actually Sells · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:00
Hello and welcome to the show. Today we are going to be
0:04
discussing content marketing ideas for real estate in Abuja.
0:09
Before we continue, apologies because I'm making today's
0:12
recording at home. It's a weekend, everybody's
0:15
home, the kids at home, So you're going to hear some noise
0:17
in the background. Now the reason why we're looking
0:20
at content marketing ideas for real estate in Abuja is because
0:25
it's 2026 and I think the real estate community is more active,
0:31
more gingered again just like they were in 2025.
0:37
S listener of the podcast, Let's call him Lucky Dube again, not
0:41
his real name. Where was I?
0:46
OK yeah, anyway, let's just call him Lucky Dube.
0:48
That's not his real name. Lucky Dube is based in Abuja and
0:51
wants to do YouTube content and and he reached out to me because
0:56
he wants to know what is the best way to begin.
1:00
In particular, he has notes on land banking.
1:03
Don't worry, I'll explain that concept later.
1:07
Land banking. So he has some notes on land
1:10
banking and basically he just wants to know how to translate
1:13
all these ideas into a content marketing strategy on YouTube
1:16
that should get him clients to boost his real estate practice
1:20
in Abuja. And then I've been telling you
1:23
guys that, you know, I'm open to giving free consulting.
1:26
So I asked him straight up, are you looking for free advice or
1:31
do you want to make this a paid session so that I can walk with
1:33
you every step of the way? And he said, let's start for
1:35
free. I said, OK, no problem.
1:37
But just like I tell you guys, if it's going to be a free
1:40
session, then you are entitled to one question and one question
1:43
only. Now, the reason why I keep
1:46
stressing that you're entitled to one question only is because
1:48
I want you guys to think really hard about the question that
1:52
you're going to ask. Because if you have one free
1:54
question, there's no point in asking a question that is not
1:58
really, do you understand, not really an important question,
2:02
not really a serious question. So he had one question and he
2:06
said he was ready and he asked the question.
2:09
And just like I feared, unfortunately, he asked the
2:12
least valuable question that he could ask.
2:16
His question was about equipment.
2:18
His question was about microphones, and to be honest,
2:22
if you're thinking of starting using content marketing in your
2:26
business, you want to start a YouTube channel, you want to
2:29
start a blog, you want to start a podcast, you understand
2:31
something to grow your sales and you reach out to me.
2:35
Honestly speaking, asking me about equipment, it's the least
2:38
valuable question you could have asked me, especially since
2:41
that's the kind of information that you can find readily just
2:45
by using AI tools or researching on YouTube or something.
2:49
You can find those kinds of answers easily.
2:53
Oh, by the way, just in case you want to reach out like Lucky
2:55
Dube, you can call me, send me a text message or a WhatsApp
2:58
message on 08064662140 and I'm open to chatting.
3:04
Remember, if you're looking for freed coaching, free coaching,
3:08
then you'll only have a shot at one question.
3:11
So think really hard before you reach out then.
3:17
OK, this was my answer to him basically.
3:19
So I said, yeah, it's a good idea.
3:21
Video YouTube especially building it around this idea of
3:24
land banking. That is not a problem.
3:27
Not a bad idea. Then also remember, I'm going to
3:30
explain what land banking means later on.
3:33
And then I told him that contrary to what most people
3:37
believe, because when most people are thinking about the
3:38
YouTube channel, they focus a lot on the camera and the
3:42
lighting, But actually when it comes to YouTube or when it
3:45
comes to video content, the audio is the most important
3:48
thing. I know some of you didn't get
3:51
that, but let me repeat. When it comes to video content,
3:54
when it comes to YouTube, the audio is the most important
3:59
thing because your video can look tight, your video can be
4:03
sweet, but people can hear what it is that you're saying they
4:07
will skip through. And the moment people begin the
4:11
skip on your video, you understand people, they walk up
4:14
as the algorithm will say, oh, this video is not valuable and
4:18
it will not share to other people.
4:20
So when you want to start, his instincts were right.
4:24
Actually, you should be prioritizing audio, audio
4:29
quality, nine pay pass in the beginning, audio quality.
4:34
So like this podcast that we're making right now, it's only
4:37
audio, but if it were a video podcast and the lighting was
4:40
correct but my audio was crap, you guys won't stay here.
4:44
You'd move on and you'd look for another podcast.
4:47
So I told him, test your phones, your phones have internal audio
4:51
and see if it's not cool. Then you can, I told him you can
4:56
go and buy microphones at Urbano.
4:59
Urbano is a shop. I'll put it now, it's a, it's a
5:04
store. They have branches in Abuja, in
5:06
Lagos and in the East. So, and they sell affordable
5:10
microphones there. The microphone that I got that
5:12
I'm using right now cost 7200. It's, it's a wired microphone.
5:17
I've already explained the reason why I picked that.
5:19
And they have other versions all the way up to about 250,000
5:23
naira, 350,000 naira, you know, for wireless microphones and
5:27
stuff like that. So depending on your budget,
5:29
just go to Urbano. And by the way, it's not as if
5:31
Urbano is giving me anything. So they are not endorsing me.
5:35
This is not an advertisement, but, you know, you are my guys.
5:39
Now, if you reach out, you know, I'll let you know what's up.
5:42
I'll be frank with you. There's no reason to form.
5:45
So yeah. But apart from that, I also told
5:49
him, look, if you have airports, you're, you know, this, you're
5:52
in earphones. They're quite fine.
5:54
Stick them in record and say what the quality is like.
5:57
And if it's cool, it's cool if people can hear you, then.
6:00
Noah Hala. So that was my advice to him.
6:04
That's how the question was as other question, we, we, we
6:08
tackle the question. So excuse me, but however, like
6:14
I said, so excuse me, I'm recovering from a sore throat.
6:19
So however, like I said, him asking me about microphones, not
6:22
quite the best use of the time that we have together because
6:26
there are some bigger questions involved, some really, really,
6:29
really bigger questions involved.
6:31
Especially if you're in the real estate space and you are trying
6:34
to use any kind of content marketing, you're trying to use
6:37
blogging, you're trying to use podcasting, you're trying to use
6:42
YouTube videos or whatever it is to move your business forward.
6:46
So this is the biggest question now or this is the bigger
6:49
question is equipment, camera, microphone lighting, ring
6:55
lights, top lights, side light, 3 point lighting system, all
7:00
these all these kind questions. Is this really a significant
7:04
part or is this the most important part of your content
7:06
marketing strategy? I repeat, you say you won't do
7:11
podcasts, you won't do video, you won't do like whatever it is
7:14
you want to do truly, truly, truly.
7:16
Is it microphone? Is it camera lights, camera
7:18
stand lighting, This that that that light gel like?
7:23
Are these the most important part of your content marketing
7:26
strategy? The answer is no, my brothers
7:32
and sisters. The answer is no.
7:34
Whether you're in the real estate space in Abuja or in
7:36
Lagos or Anambra or wherever, the answer is no.
7:40
If you're in the financial services sector, you know the
7:42
answer is no. Doesn't matter what sector, the
7:44
answer is no. And that's because in 2026,
7:47
remember, this podcast is dated. I'm recording it in 2026.
7:50
So if you're listening to this podcast in 2046 or 2056, you
7:54
know things might have changed. But right now in 2026, people
7:58
seem to value low production. People seem to they seem to bad
8:02
room. They seem to like, you know, low
8:03
production value. In other words, your videos
8:06
don't need to be Guiche Brown, they don't need to be high tech.
8:09
You understand? In 2026, now there was a time
8:13
maybe like 1520 years ago where people expected to see your
8:18
videos with Polish, like your video must be clean, you
8:23
understand, like your video must be correct, like you shot it on
8:27
CNN or Channels TV or something. But the tide has changed in
8:31
2026. Low production value is fine.
8:34
What people are looking for right now is authenticity.
8:37
That's why some of you did this podcast because you're listening
8:40
and you can tell that, you know, I just whip up my phone and I
8:42
just shoot it straight one time, one take and this and they
8:46
upload. No eddies, no nothing, no vanish
8:49
as you see me. That's how it is.
8:52
That's what people feel nowadays.
8:56
And then people are looking for stuff that has a relatable edge.
9:00
In the beginning, I was worried, but now I've seen that I make
9:03
the right choice. Like those of you who listen to
9:06
this podcast because currently I have 4300 and something
9:09
subscribers. The reason why you guys are here
9:11
is because you know, you feel my flow, you feel the boy.
9:14
You're a Niger person. I'm a Niger person and you know,
9:17
we're good. We're all good.
9:20
So I can be recording. My children are fighting in the
9:22
background. I pause the recording, I go and
9:23
shout at them. I come back, I press play, you
9:26
know, and there's no, there's no biggie, no le le you guys
9:30
understand because it's just me. We cool, we good.
9:34
Now the reason why that's possible is because in 2026, you
9:39
know, things have changed. Low production value now is
9:41
fine. So summary, what I'm trying to
9:44
say is if you want to start on the low budget, it's not a
9:47
problem. If you want to start low
9:50
production value, it is fine. It is fine.
9:52
It is fine. So please, for those of you who
9:55
are thinking I want to grow my business, whether you are in
9:58
construction, whether you're in real estate, whether you're in
10:02
pharmaceutical services, whether you're in wealth advisory,
10:05
whether you sell catfish, whether whatever you want to
10:08
start and you want content marketing to be a significant
10:11
part of this journey of growing your, your, your, your sales,
10:14
growing your business, growing your revenues.
10:16
Please, it is fine. Stop obsessing about equipment.
10:21
And if you reach out to someone like me, take advantage and ask
10:26
bigger questions. Don't ask questions around
10:28
equipment. Now some of you'll be wondering
10:30
what are the bigger questions? What are the most important
10:32
questions? Very good.
10:34
Let's get straight in. The most important question that
10:36
you suppose ask is anything around your content, around this
10:40
strategy of content marketing. You want to be sure that your
10:44
strategy is correct because remember the strategy thrust of
10:48
his content is going to be building content around what
10:51
people in real estate like to call land banking.
10:54
That should have been one question.
10:56
Is this content thrust, is it correct?
10:59
This strategy E tap? Is it good?
11:03
Are we on points? Are we on focus?
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You understand that's a bigger question.
11:09
Another bigger question would have been around the content
11:12
calendar. Now the content calendar is
11:14
where you sit down, use a paper and a pencil or use a a note on
11:19
your phone or whatever, or whatever it shall.
11:22
But you sit down and you have a good think yourself, who is the
11:27
audience? Who am I trying to attract?
11:29
What topics are we going to talk about?
11:31
What questions will I address? What are the burning issues in
11:34
the minds of Nigerians who are thinking of buying real estate?
11:38
You sit down and ask yourself all those questions.
11:41
Now by the time you are answering that question, you put
11:43
in everything on paper. You know the the map that you're
11:47
going to use to, to decide what YouTube videos you record and
11:52
when and things like that. You know the map, go begin.
11:54
They take shape. When it comes to content
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marketing, what you say and who you are talking to is the most
12:03
important consideration. Let me repeat, what you say,
12:07
what will I be saying and who you are talking to?
12:12
Those are the most important considerations and not your
12:16
equipment, not your microphone, just in case there are others
12:23
who are listening and you want to reach out to me just like
12:26
Lucky Dube did. And you want to ask me questions
12:28
around microphone. At least now you know that
12:31
microphone is is not, is not your headache.
12:35
And like I said, if you want to reach out, the number is
12:37
08064662140. Let's have a chat.
12:43
You want free advice, Not a problem.
12:44
Remember, I will answer one question only.
12:47
If you want us to go in depth, we need to sit down.
12:50
I'll need to book a proper session so that we can go in
12:52
depth and so I can accompany you on whatever problems it is that
12:56
you're facing in your business. Now, the reason why the content
13:00
calendar is key, why we're going to ask all some real hard
13:04
questions. Who is the audience?
13:06
What topics do we want to talk about?
13:07
What questions do we want to answer?
13:09
What are the burning issues? Then what is our cadence?
13:11
Are we going to be putting stuff out daily?
13:13
Putting stuff out weekly? If you're going to say you're
13:17
putting stuff out monthly, in my own opinion, I will say forget
13:20
it. Don't even start.
13:21
There's no need. There's no how you're going to
13:24
pick any traction if you're putting out stuff once a month.
13:26
There is no need. Don't even bother.
13:30
That's my own honest opinion. But if you like it and disregard
13:33
me at the very least, please I beg whatever it is you're
13:37
putting, I'll be putting it out weekly once a month.
13:40
You're wasting your time. In my own opinion, no.
13:45
SO now the reason why these are the most important things is
13:50
because once you get your audience right, like you are
13:53
targeting the right people, once you get your topic nailed in,
14:00
you're only answering questions that Nigerians want to hear when
14:03
it comes to real estate. OK, he's in Abuja.
14:05
Nigerians in Abuja questions that they have around real
14:10
estate. The burning issues.
14:12
What will not happen is when you post that thing on YouTube, you
14:15
will now be getting long dwell times because people will be
14:19
listening. They'll be saying who is this
14:21
guy? Who is this Lucky Dube, OK, and
14:23
I real estate OK, and the guy that makes sense, the guy that
14:27
makes sense, the guy that makes sense.
14:29
Now as people are dwelling on this, your video, let's say your
14:35
video 1515 minutes on average people are watching like 10-12
14:38
minutes because you're getting good dwell time, long dwell
14:42
time. YouTube algorithm will say be
14:45
like say this lucky to be like, say the guy gets answer, be like
14:49
say this, this, this, this content is valuable.
14:52
So the algorithm now will start sharing it to other people as
14:56
the algorithm is recommending it to other people.
14:59
You know how YouTube does their thing now, oh, people who watch
15:02
this video also watch videos like this.
15:04
They will now go and put your own video there or looking for
15:08
more content in real estate in Abuja, Users in Abuja, sorry
15:13
listeners, I see listeners, I'll be viewers.
15:15
Viewers in Abuja also looked at videos like this.
15:20
Now as YouTube, as the YouTube algorithm is doing that, you
15:23
will now be getting organic growth.
15:26
Organic just means not paid. You're not harassing anybody,
15:29
you know they chase anybody, you know, advertising, you know
15:31
nothing as per you just put it out there, Everything wants to
15:34
grow, let it grow. Everything wants to perish, let
15:36
it perish. That's organic growth.
15:41
You start getting organic growth.
15:43
Now the good thing about organic growth is this.
15:45
When you now see the one that is growing organically, you now
15:49
know that you can put money behind it.
15:50
You can boost it or you can promote it.
15:52
That's if you're on Instagram. I think on Instagram there's
15:56
boost or promote, I can't remember.
15:58
So you can now put some money behind it.
16:02
What I'm trying to say is this, if you've been dropping videos
16:05
and let's say on average your videos you get like to 200, view
16:07
to 200, view that one that now gets like 1500 views.
16:11
You now see that, OK, it's like there's something here on this
16:14
video that resonate with people. That's one they now go and boost
16:18
because you've seen that one. They perform well.
16:21
In fact, it over perform because all your other videos to 200 to
16:25
200-1100 then this one 1005 boost that one apart from
16:32
boosting the one that performs well organically 1500 views.
16:36
Let's say you know your early days, that is the one that you
16:39
now know that OK, I suppose. Now make a polished version of
16:43
that one. That is the one that you can now
16:46
make a different version. Go and get lights, go and get
16:48
camera, go and get these. Go and get that, you know, see,
16:51
maybe it will perform well or you can record different
16:56
versions of it. But you can see that when it
16:59
comes to content marketing, the most important thing, like I
17:02
said, is your content calendar and the strategy questions
17:04
around it. Who is your audience?
17:06
What's the topic? What are the questions?
17:08
What are the burning issues? These are the main things.
17:11
And I'm showing you the benefits because remember, the whole
17:13
point of a content marketing strategy is we're not putting
17:16
out these things so that we can be cute.
17:18
We're not putting out these things so we can be playing fine
17:20
boy or playing fine girl or putting it out because we want
17:22
people to see. And when people see the king go
17:25
resonate. When they resonate, then go
17:27
engage, then go, they drop comments, then from there to go
17:31
enter inside your DM and then it's from the DM that we have a
17:34
hope of closing one or two deals.
17:37
Please remember whenever we talk content marketing, putting stuff
17:42
on YouTube, putting stuff on blog, putting stuff wherever,
17:44
Please remember the focus is not to be forming fine boy, fine
17:49
girl. It's not because we want to do
17:50
we want to be forming influenza? No, on their personality.
17:54
That is not it. The focus is we'll put out stuff
17:57
and we want the stuff to, to to resonate.
18:00
Want people to feel lost. This thing I was saying then if
18:04
they feel lost, the more they engaged or they like the good
18:06
they share from the liking and the sharing, one or two people
18:09
go into inside your DM to say, oh boy, how far are you
18:12
available? Are you free?
18:14
How much do you deliver to Sokoto?
18:16
Do you do this? Do you do this?
18:17
Do you do that? Then from those 2-3
18:20
conversations, you got a close deal.
18:22
Small, small, small. All right.
18:24
That is the whole point of content marketing.
18:27
We want to close deals. Small, small, small.
18:30
Do not get distracted. I believe me.
18:34
Happens to everybody. Because one of the business
18:36
meetings that I had today was I'm trying to see how I can get
18:38
my TV show and I'm trying to expand my reach to other radio
18:43
stations. And at some point, you know,
18:45
mom, she called me mom. She wanted, you know, mom, she
18:48
wanted to have a sit down me and say, my son, I hope you're not
18:50
getting distracted. I hope you're not forming on
18:53
their personality up and down. And I tell her mom say no, no,
18:56
no, don't worry. You know, I'm not distracted.
18:58
I still they focused the money. I define that the money is to
19:02
go, all right, anybody can get distracted.
19:05
You know how it is now people reach out to you and they say,
19:07
oh, oh, your podcast is awesome, blah, blah, blah, blah, blah.
19:11
You know, you start feeling like a fine boy.
19:15
The focus is sales, money, revenue.
19:21
So the free question that Lucky Dube should have asked me was
19:24
around refining the strategic issues around this content
19:28
calendar. Now this issue of land banking,
19:31
I said let me explain this thing.
19:32
Land banking, to be honest, real estate people, you know how
19:36
trends come and go, It's like 20252026.
19:39
That's the trend. Now in Niger, everybody, they
19:42
talk land banking, land banking, land banking.
19:47
But remember the podcast episodes that I spoke about
19:50
earlier when I was talking about that if we want to be good in
19:52
sales, we have to talk about things in terms that our
19:55
potential customers understand. Now you real estate people, when
19:58
you say land banking will not understand, you know, waiting
20:01
with a yarn. But The thing is ordinary people
20:03
like us now we hear land banking what we think is like.
20:07
What does that mean? What does land banking mean?
20:12
So I keep telling real estate professionals that, look, you've
20:14
explained the concept and I think I understand it.
20:16
But honestly speaking, right, ordinary people, when they buy
20:20
real estate, they're buying real estate for two reasons, either
20:24
of two reasons #1 they're looking for investment
20:27
opportunities. They want to buy low, sell high.
20:29
Somebody wants to buy land in Maitama at, you know, 100
20:33
million and then keep it for five years.
20:36
Then when do you think you don't appreciate?
20:37
You sell it for 1 billion and then he'll pocket.
20:41
We will now pocket. Was that 95,000,000 Abby?
20:45
That's what people want to do investment.
20:49
Then another one is home ownership.
20:52
They're tired of being landlord. So except if I'm wrong, I know
20:57
real estate person in Niger that I've spoken to like this has
21:00
corrected me. These are the 2 main things.
21:03
Investment or home ownership. Please keep it simple.
21:07
Stop coming up with all these fancy concepts when you real
21:09
estate people are having your meeting, association,
21:12
association meeting and use all the technical terms you want.
21:15
But then when you're speaking to customers, please keep it to
21:19
those two terms. Those two things, people are
21:22
either using real estate as an investment tool or people are
21:26
either using real estate to stop answering landlord or to do home
21:31
ownership. So in my own opinion, now all
21:35
you really say, people stop this land banking thing, you're
21:37
sending out Flyers and saying land banking, land banking.
21:40
The average person does not know what land banking mean, means
21:44
you are adding an impediment to your sales process.
21:47
You are putting a term there that you now have to educate
21:49
somebody on first of all, before you can even start talking about
21:53
closing the sale. Now, if land banking is what I
21:56
understand it to mean, then why not just talk about the
22:00
investment potential for real estate?
22:04
So, so, so and so areas are underdeveloped.
22:06
If we grab the thing now and we do partial development or we
22:10
build this kind of complex or build this or build this, we can
22:13
get we have the opportunities for income down the line.
22:18
Why not just say it like that? What is all this land banking?
22:20
All of you are shouting up and down land banking that is inside
22:23
speak. Remember the example that I gave
22:26
is if on this podcast I keep telling you people, I say hello,
22:29
welcome to the podcast. My name is Tavishimahyudi.
22:31
I'm a conversion rate optimization specialist.
22:34
You will be like convert con what you will not know the
22:38
meaning of what I said. Technically speaking, I will be
22:41
correct to say that I am a conversion rate optimization
22:44
specialist because I look at your business and I try and see
22:48
how many deals are you closing, how many people are taking the
22:51
next step. Let's figure out the problem.
22:53
OK, Let's see how we can improve those ratios so that at the end
22:56
of the day, if you're talking to 10 potential customers, maybe
22:59
you close the deal with three or four and then you increase it,
23:03
you know, to five to 6 to 8 out of 10.
23:06
So if I say I'm a conversion rate optimization specialist,
23:09
I'll be fine. But The thing is, when I use
23:11
that kind jargon, it is only people who are in the sales and
23:14
marketing community that will understand me.
23:17
Those of you who are listening to this podcast now who could be
23:20
my potential customers, you don't know what the hell that
23:23
means. So those of you in the crypto
23:27
space, you will should stop talking web three web disk, you
23:30
know slash protocol something something you know none of that
23:34
stop it. Those of you who are web
23:36
developers stop talking about UIUX front end back end
23:40
developers something stop that people don't understand.
23:44
Now those of you in the real estate community 2025, I've been
23:47
here in land banking and no go ahead word 2026 we're now here
23:50
in land banking again. Can you guys stop coming up with
23:53
funny concepts that your customers don't understand in
23:56
real estate? People buy real estate in
23:59
Nigeria. I could be wrong.
24:00
If I am wrong, any real estate person, please reach out to me.
24:04
08064662140 reach out to me and educate me that there's another
24:11
class of excuse me, people who buy real estate in Nigeria,
24:15
educate me please. But as far as I know, excuse me,
24:21
people are buying land or people are buying property in Nigeria
24:23
because #1 when they see land or they see house, they are
24:27
thinking investments. I'll buy this thing low, I go
24:30
sell, I'm high or buy this thing and I'll build and then I'll be
24:35
collecting rent. It may come at 1010 million
24:37
every single year after 10 years, after 10 years, I break
24:43
even. So excuse me.
24:46
So after 10 years, I break even. Anything after that is profit.
24:49
Then by the time my time is done and you know, I die and I go,
24:53
you know, the children will now be enjoying the, the, the assets
24:56
that I've left behind. So those are the reasons why
25:02
people buy real estate investment or homeownership.
25:08
So speaking those terms, sorry, today's a long day, but like I
25:14
said, I'm just recovering from a sore throat.
25:15
So anyway, for Lucky Dube, these are the questions that we should
25:20
have been asking. So he actually just wasted his
25:25
free, his free, what's it called?
25:29
His free question. By the way, Lucky Dube, nobody
25:33
said they yap you or anything. I'm just trying to pass across a
25:36
message. And of course, I'm also hinting
25:39
are the things that you should be paying attention to.
25:41
So when you listen to this podcast, don't just think, ah,
25:43
not true, I goof, but at least excuse me.
25:47
Now you know the things that you ought to be researching so you
25:50
can use AI tools or start talking to other professionals
25:53
in your field and then start trying to figure out some of
25:56
these questions. So we should have figured out,
26:01
we should have spoken about your content calendar.
26:03
We should have refined your messaging strategy.
26:07
Then we should also have asked questions around.
26:10
We should also should have tried to figure out what your lead
26:13
generational strategy is going to be for putting out these
26:16
videos. Remember that a lead is someone
26:19
who has done something that shows they might be interested
26:21
in your product or your service. Now there's no point in putting
26:24
out podcasts, putting out video, putting out audio, putting out
26:28
blog posts if there's no strategy to get somebody to
26:31
raise their hand to show that they might be interested.
26:35
Because it's from those people who raise their hand either by
26:38
downloading something or sliding into your DM or sending you
26:41
e-mail or something like that is from those people that will get
26:45
the chance to have conversations and we might end up closing a
26:47
deal. Or else you will find that you
26:50
putting you're putting up videos on YouTube and you see that
26:53
you've been putting your videos on YouTube five years.
26:55
You never get one single customer.
26:57
It happens that people that go through that.
27:03
So you also have to look at your lead generation strategy, then
27:09
order to examine the call to actions in your in your content,
27:13
in your videos. That's part of your lead
27:14
generation strategy. The call to action is just what
27:16
you want people to do next after they consume your content.
27:21
So these are some of the questions we should have been
27:23
asking us ourselves in the conversation.
27:27
When I said you have one free question, go now.
27:31
If there's anybody else who is listening to this podcast right
27:33
now and you are kind of confused about how to use content
27:38
marketing to grow your business, you're confused or you're
27:40
curious. It's not a problem.
27:41
Reach out to me 08064662140. You can call, you can send me a
27:48
text message or you can send me a WhatsApp message.
27:51
It's OK. It's all cool.
27:53
If you want free coaching, no problem, ask and you are
28:00
entitled to one question only or think very hard about your
28:04
question is because if you ask a question and the question
28:06
doesn't make sense, I'm not going to advise you and say ask
28:09
a different question. I will answer whatever question
28:11
it is that you ask. So think really hard and fast.
28:16
But then if there are other significant issues that need to
28:19
be explored, like all these things I've spoken about and you
28:23
want me to accompany you along that journey, then let's sit
28:27
down and we'll come up with something.
28:31
And I'll do my best to make sure that you have all the answers
28:34
that you need so that you can succeed in your endeavour of
28:39
this year, in 2026 or whatever year that you're listening to
28:42
the podcasts, this podcast episode.
28:47
And Please remember, if you don't like people telling you
28:53
something different, please don't reach out to me, because
28:56
sometimes people reach out and I can tell that they want me to
29:00
say, OK, yeah, what you're saying is perfect, even though I
29:04
don't think it's perfect. If you don't like hearing
29:06
contrary opinions, I beg don't reach out to me because I'm not
29:09
in the business of massaging egos.
29:11
I'm not going to tell you everything is cool when clearly
29:14
I don't think everything is cool.
29:16
Then if you're not willing to put in the work, please do not
29:18
reach out to me. Don't.
29:22
When we have these conversations, it is my
29:23
understanding that if we talk on a Friday night and we discuss
29:27
one or two things, it is my understanding that if I buzz you
29:29
again on Monday, like around that kind noon or 2:00 PM, you
29:34
would have done one or two things based on the things that
29:37
we don't discuss on Friday. If you don't like that kind of
29:40
harassment that we discuss something on Friday, then
29:43
Monday, you know, at the Chase where they harass you, then
29:46
please don't call me. And it depends.
29:50
If you're giving me money, then sure, no problem.
29:52
You know, I'll call you. You didn't do the work, no
29:54
problem. At least you paid me.
29:59
So anybody else who is OK with those times that I've said and
30:03
yet, then please call me. But I won't massage your ego.
30:07
I'll tell you the truth as I see fit.
30:10
And I'm also going to pursue you small because I want to make
30:13
sure that you make progress in your business.
30:15
And the reason why it's partially because I care about
30:18
you, but also because I care about myself.
30:21
I want people to say that look, that guy, that guy Tavishima,
30:25
that if you talk to that guy, you will see changes in your
30:27
life. That is what I want people to
30:30
say. That's also one of the reasons
30:32
why I'm chasing you because I care about you because also I
30:35
care about me too. So that's it.
30:39
Thank you very much for your time and attention.
30:41
I will catch you all at some some other time.
30:45
Let's see. OK, Friday night.
30:47
OK, no problem. I should make one more recording
30:49
tomorrow, so I'll catch you guys then.