From a $14K Ceiling to $1.6M: The Power of Niching Down | Will Hanke
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What happens when an agency owner stops serving everyone and becomes the obvious choice for one overlooked niche?
In this episode of the Agency Advantage Podcast, Brad Starnes sits down with Will Hanke, founder of Window Treatment Marketing Pros, to unpack how Will broke through a self-imposed $14K MRR ceiling, committed to an underserved niche, and built a $1.6 million agency with a global team.
Will explains why he rebranded around window-treatment dealers, spent years building omnipresence before scaling paid ads, and considers waiting too long to hire an appointment…
The skinny
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