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How to Measure the ROI of AI with Christine Royston, CMO of Wrike | Ep. 416
AI tools are everywhere right now, but most marketing teams still have no clear strategy for how to actually use them effectively.
Daniel sits down with Christine Royston, CMO of Wrike, to talk about what it really looks like to build an AI-powered marketing organization. Christine shares how Wrike built an internal AI-powered content hub that dramatically sped up SEO, email, and content production workflows while helping teams scale output without sacrificing quality.
They also dive into how to measure real AI ROI in Marketing, why broken workflows should never be automated, and the…
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