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Building Culture: The Uncomfortable, Dirty Work That Actually Makes It Stick · Not All Business

• 0:00
  Welcome to Not All Business, a podcast by two former CEO's who
• 0:04
  went from competitors to friends.
• 0:06
  I'm Blakely Graham and my Co host is Heather Cooper and we're
• 0:10
  joined in person by our producer, Clay Kunal.
• 0:13
  That's right, in person. It's our first in person show.
• 0:17
  Clay is real. I'm real.
• 0:20
  He's real. And Blakely's studio is real.
• 0:24
  I'm so excited to be here with you.
• 0:26
  It is different. Soft.
• 0:27
  She's very soft. That is only something you could
• 0:30
  say on an in person episode, I know.
• 0:32
  It's very exciting, right? And odd.
• 0:35
  It's odd. It's a little odd.
• 0:36
  It's OK, I came out, I touched your arm and you must use hand
• 0:39
  lotion. I do.
• 0:40
  Do you like my teleprompter? I do Rob so.
• 0:43
  Carry that around your house and like.
• 0:45
  I actually have five of these five different colors, one for
• 0:49
  each person in the house. This is where I keep their To Do
• 0:52
  List. All right, I'm going to get
• 0:54
  straight to it guys. Today we're talking about
• 0:56
  building culture, but not the fluffy feel good version.
• 1:00
  We're getting into the practical, uncomfortable, dirty
• 1:03
  work that actually makes cultures stick.
• 1:14
  All right, we're back. This is our first in person ever
• 1:18
  recording and because of that, we have invited our guest early
• 1:22
  into the studio to chat with Heather and I.
• 1:25
  So I'm going to go right off the bat and introduce her.
• 1:27
  Her name is Nicole Christensen. She is the founder and driving
• 1:32
  force behind CrossFit Roots in Boulder, Co Nicole is a
• 1:35
  recognized leader in the global CrossFit community who started
• 1:38
  her coaching career in the Northern Virginia Swim League.
• 1:42
  Work to make coaching her profession.
• 1:45
  You can find her on the shop floor daily working with youth
• 1:47
  through to youth. Thank goodness I have a
• 1:50
  teleprompter. She works with youth through to
• 1:53
  adult athletes from beginner to elite.
• 1:57
  But this is where I need to take it personal.
• 1:58
  Full disclosure, I've actually known Nicole for years.
• 2:02
  Our son was her ring bearer. I knew her when she made the
• 2:07
  leap from corporate to opening up a gym.
• 2:09
  I watched her build something remarkable at a time where she
• 2:13
  would present it to multiple her business plan to multiple people
• 2:17
  who shot her down, rejected it, said it wasn't going to work,
• 2:20
  and she really went on to build one of the top performing
• 2:24
  CrossFit gyms in the country, if not the world.
• 2:27
  I wonder. We'll ask her.
• 2:30
  This was all happening during my second pregnancy with Lula, and
• 2:34
  Nicole asked me. So yeah, she asked me when I was
• 2:37
  ready if she could help me rebuild my fitness and like kind
• 2:41
  of take me through postpartum and recovery through my
• 2:44
  C-section. So I showed up to her gym.
• 2:48
  This is just weeks after she opened it and it was week 6
• 2:52
  after my surgery. My daughter is now 16 and I'm
• 2:56
  still at her gym. So when Nicole talks about
• 2:59
  building culture that lasts, I've lived it.
• 3:01
  And that's exactly what we're here to discuss.
• 3:04
  So Nicole, welcome to not all Business.
• 3:06
  Thank you. Wow.
• 3:06
  We're so. Excited.
• 3:07
  I'm here. This is way better in person.
• 3:10
  Oh, right. I wouldn't if I was like on the
• 3:12
  computer, like I'm I'm happy to be here.
• 3:14
  I agree. I am so excited about the
• 3:17
  potential of this and so much that this is my first episode
• 3:21
  where I'm going to take off my glasses and I put my
• 3:24
  teleprompter away, which also has on my questions for Nicole.
• 3:27
  So we're going to wing it, but I think it might be fun since
• 3:32
  there are so many like gym Fiasco's and you know, we're gym
• 3:37
  rats. I guess I don't know that we
• 3:39
  should maybe just start the episode.
• 3:41
  Let's just talk about gym disasters and I have one that I
• 3:46
  would like to bring up and I. Have likely he's going to kick
• 3:50
  us off. I, no, why have like, I like
• 3:54
  probably 20. Well, we've already talked about
• 3:57
  the one that I'm going to bring up on the show before.
• 4:00
  I'm going to retell this story because I think it's important
• 4:02
  for Noble to care. Agreed.
• 4:04
  You know what I'm talking about. I do.
• 4:06
  Yeah. So Heather and I, we're still
• 4:09
  brand new. We're, like, still dating.
• 4:10
  In fact, if we count how many times we've been in person
• 4:12
  together, this might only be like 5. 4.
• 4:17
  Four, it's easy. That's why I was surprised by
• 4:19
  how soft your hands are. I never touched them.
• 4:22
  Again again, so good. Sorry.
• 4:26
  I went up to her house for a photo shoot right.
• 4:28
  So we that's right yeah, photo shoot and I was telling her
• 4:32
  about like our push up challenge like we do, you know, 20 push
• 4:35
  ups every day at at the house and I don't even remember how it
• 4:40
  came up. I think I was it's telling you
• 4:42
  how, oh, what you should do is start bench pressing.
• 4:45
  She's like, oh, I've got a tonal in my room.
• 4:48
  Do you know what a tonal is? It's like an on the wall system.
• 4:52
  Got it. Yeah.
• 4:53
  Yeah, she's like, oh, here, show me how to press or something.
• 4:58
  You were. 'Cause I can't do a push off OK,
• 5:01
  so that's where we're starting. We can fix that.
• 5:03
  Thank you. Well, that's what she said
• 5:06
  anyway. And so she.
• 5:10
  Said and we're off. If you want to do a full push
• 5:15
  up, yeah, I can do a knees push up.
• 5:18
  OK, I'm not calling the girls push up anymore.
• 5:20
  We could doing a way with that language, but on my knees push
• 5:23
  up and I wanted to do a real one on my toes.
• 5:26
  And so then you said I had to bench press my weight.
• 5:29
  My weight, No, not my total weight.
• 5:30
  So here's what Scott, who's a physics nerd, he said.
• 5:33
  I don't know if I've ever told you this part.
• 5:35
  He goes get out of scale because I'm like, how much do I need to
• 5:38
  bench to be able to do a push up goes get out of scale and do
• 5:42
  like a plank on the scale. Oh, that's right.
• 5:44
  And the weight of that plank is going to be the strength that
• 5:49
  you need to have of your bench, right?
• 5:51
  So for me, I don't know. I would wait.
• 5:53
  I don't remember. I was like 100.
• 5:56
  I'm like kidding, it was like 150.
• 5:59
  And she's actually. Slipped it into conversation
• 6:01
  before I've. Had child I was.
• 6:03
  Like, so that's a that's a CrossFit thing because we do
• 6:06
  things like that would make most people at a regular gym just be
• 6:11
  appalled and it would be like so rude and like that's private.
• 6:13
  But like we do workouts where it's like use 75% of your body
• 6:17
  weight. So then or use your body weight.
• 6:19
  So then if you do it RX or if you do it as it's written on the
• 6:22
  board, then everybody knows your body weight, right?
• 6:24
  Yeah. So we just RIP the Band-Aid.
• 6:26
  Off you gotta RIP the Band-Aid. It doesn't matter.
• 6:28
  Like, we don't care about what you weigh.
• 6:29
  We care about like, yes, your muscles, your definition.
• 6:33
  Well, even the definition. No, Tell me.
• 6:36
  Yeah, we won't. We won't.
• 6:37
  We care more about what you can do with, with with your body.
• 6:39
  OK. Yeah, yeah.
• 6:40
  It's nice, right? Yeah, I like that you can do
• 6:44
  last, not your body. So many things.
• 6:46
  Well, it's judge. No, it's judgmental because if
• 6:49
  you if. You can't do a push up.
• 6:52
  We're gonna be like, we gotta work on that.
• 6:54
  So there's judging, but it's like supportive.
• 6:55
  Feeling it? Supportive judge.
• 6:57
  Supportive judge. Yes.
• 6:58
  All right. I like it.
• 6:59
  All I know is I struggled with a push up for the last 15 years
• 7:05
  and I've been going to the gym for 15 years and I'm like, OK,
• 7:07
  what is the block? What do I need to get out of
• 7:10
  this block? And so Scott's like whatever,
• 7:11
  weigh yourself. And it was like 90 lbs with like
• 7:14
  the full Chrome of the physics. And so I'm like, that is what
• 7:18
  I'm going to do. And so I started benching every
• 7:20
  single week and I started my one Rep Max is like 155 or 55.
• 7:25
  Shit, I'm sorry, 55. And then now I can bench almost
• 7:30
  the 90 that I needed. Yeah, so then I started being I
• 7:34
  all of a sudden I got my Bishop. So I was at Nicola, I was at
• 7:37
  Heathers house and she like took her tonal like one of those
• 7:41
  ironing boards on the wall. Yeah, bring down she break from
• 7:44
  the wall. She's like, okay, well show me
• 7:45
  the bench. And so I'm like okay, so I like
• 7:48
  laid down and she puts the tonal in my hand and then I don't know
• 7:54
  what happened. She's like ready on my shirt and
• 7:55
  it. I didn't realize it all the
• 7:57
  weight released already weighted.
• 8:01
  So bad. I thought I was turning it on,
• 8:04
  but it was already on. And so there's like a first
• 8:06
  button and then there's like, Are you ready to, you know,
• 8:08
  like? Wait, it has a computer?
• 8:10
  Yeah, yeah, but she turned off the spotter and so there was no.
• 8:15
  It was not the. Electronic Spotter.
• 8:17
  No, like literally the second time I met you in person, I
• 8:19
  almost killed you was bad and it was and then I obviously not a
• 8:22
  lot of help to like. No fetish.
• 8:24
  It's just like, it's, it's so good.
• 8:26
  It's like come up on the podcast multiple times.
• 8:28
  So sorry guys, for telling you the story so many times.
• 8:31
  Yeah. Anyway, but that was out there
• 8:33
  appropriate for Nicole. So do you.
• 8:35
  Are you on a push up plan then? I am now.
• 8:38
  Are you on a plan? Good.
• 8:39
  Good answer. I mean like.
• 8:40
  Yeah, right now. Right now, yeah.
• 8:43
  So I'll send you something. Thank you.
• 8:44
  It's very much different at the gym, right?
• 8:46
  Because in your classes, I mean, sometimes it's anywhere from
• 8:49
  like 15 people. There might be 3 classes running
• 8:51
  those 45 people. But you have this annual thing
• 8:55
  that CrossFit does where you have to step up onto a box, like
• 8:59
  a box that's 20 inches, 20 inches, 20 inches tall, 1000
• 9:05
  times. And that takes people like an
• 9:08
  hour or what takes me an hour. I know it's actually really hard
• 9:11
  with a weighted vest with a weighted vest.
• 9:14
  OK. So with the workouts called Chad
• 9:16
  1000X, yeah. That's a butt thing and it's the
• 9:19
  step up is that the requires a butt strength.
• 9:22
  It there is butt strength involved for sure.
• 9:25
  It's more the, you know, the ability to do it.
• 9:29
  Balance, balance. Yep, we've got lots of things.
• 9:33
  Strength, balance. Yeah, some perseverance in there
• 9:36
  for sure. A. 1000 times.
• 9:37
  Yeah, it's a it's a workout that was it's an honor of Chad
• 9:41
  Wilkinson, who was a Navy SEAL who unfortunately took his own
• 9:45
  life. So that workout was a the
• 9:48
  fundraiser is a fundraiser and a product of his experience and,
• 9:52
  and things that he had done. And so it's a tribute workout in
• 9:55
  a lot of ways. Yeah, cool.
• 9:56
  And well, there's this sort of, you're just going into this
• 10:02
  place of 1000 step UPS. You're in one.
• 10:04
  You know what? You're in a 2 by 2 foot space
• 10:06
  for the entire time and you're stepping up.
• 10:09
  You're stepping up, so you the space I think you're talking
• 10:11
  about is like your internal like you get into.
• 10:13
  Your, your physical space and then your mental space are very
• 10:17
  right there. So this is like this is.
• 10:18
  Happening in one session. Yeah, it it took me.
• 10:21
  They don't let you out of 6D. 7 minutes.
• 10:24
  Yeah, I actually get everybody in there and then I just lock
• 10:27
  the door and then nobody's leaving until we are done.
• 10:33
  I think the I think we need to do a satellite episode.
• 10:37
  Yeah, with filming, Chad. No getting Heather to do.
• 10:42
  Good. You know well she already.
• 10:43
  Agreed to go pull dancing after our first episode.
• 10:46
  I did. Haven't done it yet though.
• 10:48
  Yeah, we'll do it. You should come.
• 10:49
  You should come with us. Yeah.
• 10:51
  Oh yeah. We will take Jenny.
• 10:53
  That's a coach. Oh, OK.
• 10:55
  Yeah, cool. She was a Dallas Cowboy
• 10:57
  cheerleader. Miami Dolphins, but.
• 10:59
  Wow, Oh my God, I'm. So sorry, Jenny.
• 11:03
  That's those are fighting words, Jenny.
• 11:05
  I'm so sorry. Yeah.
• 11:08
  This is amazing. You OK, Wait, back to my story.
• 11:11
  So the thing that CrossFit has taught me over the years is you
• 11:17
  just. It's you're really in
• 11:19
  competition with yourself. So there are people around you,
• 11:22
  you there is something where you're you're putting your
• 11:25
  scores on the board to, but it's more for accountability.
• 11:28
  You're really competing against yourself.
• 11:29
  So right, because it doesn't make sense to cheat.
• 11:33
  Like you're not winning anything at the gym.
• 11:35
  You are trying to like build your own whatever strength
• 11:38
  fitness anyway. There's probably, what, 50
• 11:41
  people stepping up onto a box? Makes me really proud.
• 11:44
  That you just said that like that.
• 11:46
  Well it took me a long time to get it, but I really hate it now
• 11:50
  when people cheat the system. And how can you even cheat?
• 11:53
  Everyone can see. I wouldn't tell you this guy.
• 11:57
  So it takes me 67 minutes to do this workout.
• 12:00
  I had to go to a space to get there.
• 12:02
  The. Thousands.
• 12:03
  You could do that in 67. Minutes and 67.
• 12:05
  I think she you can do what, 20 minutes?
• 12:09
  But she's not. Human.
• 12:10
  I mean, she's what are you doing at like an hour?
• 12:12
  She's special, but you're wearing like 100 LB vest or
• 12:15
  something, 35 anyway, there's this guy next to me step, he
• 12:20
  comes in, he doesn't warm up and he just starts walking on the
• 12:22
  box and like getting all his reps in and it's like he's so
• 12:27
  competitive. And there's the standard where
• 12:30
  you have to step into the top of the box and you have to extend
• 12:33
  your hips fully for the Rep to count.
• 12:36
  Otherwise, you're like, you can stay hunched on a box forever
• 12:39
  and you know, you have to like, extend your hips and he didn't
• 12:44
  extend Jack. Shit, did you call him out on
• 12:46
  it? Well, I just.
• 12:47
  Stared at him the whole time. I was so pissed because he got
• 12:49
  done in like 45 minutes. I think he's a little.
• 12:51
  Fucker. Like that's just seriously good
• 12:53
  that you can contain yourself. Like I'm actually a really.
• 12:56
  It's funny you bring this up looking.
• 12:57
  At him like this. No rap, no rap.
• 13:03
  I think that would have been good, but you think I would have
• 13:05
  did say something. Well, if you well, and that's
• 13:08
  part of it to a coach. Though not to.
• 13:09
  Have that's OK, but that's I mean that's kind of what we're
• 13:11
  going to talk about is once culture goes from owner to
• 13:16
  coaches, then you know you're doing it well when athletes are
• 13:20
  doing it amongst each other or passing things back up the chain
• 13:24
  that they see. Yeah, I it's interesting you
• 13:27
  handle yourself well. I don't.
• 13:29
  When I drop into other gyms, I'm not always the best visitor and
• 13:34
  so. Really.
• 13:36
  Like do you call people out at other?
• 13:37
  Gyms, well, this is embarrassing, but it did happen
• 13:40
  and we've laughed about it multiple times.
• 13:42
  I was at AI, dropped into a gym and very obvious, very obvious
• 13:48
  that the person next to me was I would do my last Rep and then
• 13:53
  they would just do one more and they would move on.
• 13:55
  And just like as a coach. So they weren't counting their
• 13:58
  like you did 10 and. They and they were doing the
• 14:00
  same thing. Exactly.
• 14:02
  And as a coach, also you, you, you know, when someone's
• 14:05
  cheating, it's, it's very obvious.
• 14:08
  It's like the 6th. It starts as a sixth sense.
• 14:10
  And then you start to validate it by just counting the reps
• 14:14
  You're like, oh, what I'm seeing is actually what's happening.
• 14:18
  So yeah, I had an outburst with the person, with the person.
• 14:22
  I was like. Not your client, just the.
• 14:24
  Yeah, it just said another, it doesn't matter.
• 14:26
  Whatever. Yeah, every time it was like a
• 14:28
  five round work. It was like the fourth round and
• 14:31
  I I get up to do the burbie and this guy gets up and I turn.
• 14:34
  I was like, you got to be fucking kidding me.
• 14:36
  And I was like, oh, I oh, OK, but I get it.
• 14:40
  It's Oh my God. There is an interesting thing.
• 14:42
  It is. It is interesting because you
• 14:43
  are there for yourself and but there is also this this sort of
• 14:50
  shared experience of we're all, we're all in that place where
• 14:54
  we're not going to cheat. We're all in that place where,
• 14:56
  yeah, this is there's going to be a part where it's it's super
• 14:58
  challenging and we and and yes, it would be easier to cheat, but
• 15:03
  we're not doing that and that and collectively we're all in
• 15:04
  that mindset. And so when someone's not there,
• 15:08
  yeah, I I I used to think of it as like, oh, just you, you'd
• 15:11
  read different things like, oh, just don't worry about it.
• 15:13
  Like, you know, it's, you're there for yourself.
• 15:15
  And I I don't buy. That no, it actually takes away.
• 15:17
  It does. The thing is, I don't need to
• 15:20
  beat him at all. I'm not going to.
• 15:22
  He's way fitter than me. I know that.
• 15:24
  Like it's just more I want him to put in the same sweat, sweat
• 15:28
  equity as I did. How What if?
• 15:31
  What if the prescriptive workout is above their level?
• 15:35
  Yeah, we most, most of the things that we we program are we
• 15:39
  right at the gym are going to be on a daily basis above anywhere
• 15:45
  from 50 to 80% of the gym's ability for all those movements.
• 15:50
  And I think that the well, so then the next step there is that
• 15:53
  everything is scaled to the athletes current ability level
• 15:58
  we have. It's kind of the Montessori of
• 16:02
  Montessori, the Montessori of fitness.
• 16:03
  Wow. But I'm glad we're having this
• 16:05
  conversation because I've always wondered.
• 16:07
  I mean, CrossFit has such a reputation.
• 16:10
  Totally the fittest of the fittest.
• 16:12
  And that you'll get injured. Well, the two reputations
• 16:16
  finished. And if you like walk in the gym,
• 16:17
  you'll get injured. But you, well, I mean, I did see
• 16:19
  a woman like trying to like carry a tire on her back down
• 16:22
  the road the other day. And I was like, yeah, that's not
• 16:25
  going to end well. I doubt that was CrossFit.
• 16:26
  It might. Have that tires were like 2009.
• 16:29
  They've they've lost CrossFit. That's some other gym.
• 16:32
  Tires were 2000 tires. I love it, but there is that
• 16:37
  like I, I think it would be, well, here's the deal.
• 16:41
  I've definitely been in gyms, like especially right after the
• 16:43
  kids were born. And then I was a runner for a
• 16:45
  while and then it was the whole thing.
• 16:47
  But I never went near the weight stations because I was so
• 16:52
  embarrassed. I was so intimidated at that
• 16:55
  time, could not afford a trainer to like walk me around and show
• 16:58
  me how it works. And so I would try it because I
• 17:00
  heard, well, weight is a big part of it, but there was just
• 17:04
  such a massive intimidation factor for someone just starting
• 17:08
  out because you guys look so cool.
• 17:10
  You're all friends. You know what you're doing.
• 17:13
  And even if you're not friends, it feels like you're friends
• 17:15
  because you're like helping each other load the weights or
• 17:17
  whatever. But it's like this club that is
• 17:19
  impenetrable for someone who is like, I can't even go make a
• 17:22
  friend because I'm going to be embarrassed that I can't do.
• 17:24
  But hold up that that. Comes from a stereotype from
• 17:29
  from the gym class. No, I'm talking about when we
• 17:32
  are in middle school and presidential fitness and
• 17:35
  whatever you've already got, they're already separating the
• 17:38
  boys and the girls and they're putting the boys in the weight
• 17:41
  room and they are not putting the girls in the weight room.
• 17:43
  That's changed. That's.
• 17:44
  Changed and that's probably one of our my prouder things that
• 17:48
  I'm seeing unfold is like our middle school program, like not
• 17:53
  a single one of those girls is going to go to their high school
• 17:55
  weight room and be like, I don't know what to do or I don't feel
• 17:58
  confident here. They're going to be.
• 18:00
  I mean, they're going to be showing some people up in like,
• 18:03
  you know, two or three years when they get to high school and
• 18:05
  not about like, you know, not showing them up on purpose.
• 18:09
  But it's like that barrier that you experience where you just
• 18:12
  never got the tools to learn it right.
• 18:15
  It's just like, it's like anything like if you grow up
• 18:17
  skiing, like you don't think twice.
• 18:18
  You're like, I'm a skier. That's what I do.
• 18:19
  Like it's not something you had to learn, you were just
• 18:22
  indoctrinated because that's what you did.
• 18:24
  Yes. It's the same thing with whites
• 18:25
  for, you know, an eighth grader, 6th grade girl.
• 18:28
  I never. Thought about that because we
• 18:30
  were just taught how to do leg lifts, like lay on your side and
• 18:33
  like lay that. Suzanne Summers.
• 18:37
  Yeah, standing like spider firm. Master, you're.
• 18:41
  Right, Master. But that's like when I talk
• 18:43
  about like blow drying my hair and still doing like the squats
• 18:46
  and like still from 6th grade I learned.
• 18:49
  You know what also is teaching girls to be way more proud of
• 18:53
  their bodies too, which I've noticed in my daughter she is.
• 18:56
  She just takes a lot of pride in her strength, a lot of pride,
• 19:01
  and she takes a lot of pride in her muscles.
• 19:03
  And she does not believe in the Kate Moss, you know, framework
• 19:09
  that we were raised in. Like that Kate Moss is
• 19:12
  beautiful. And Kate, you're beautiful and
• 19:14
  you look malnourished. So you know what I mean?
• 19:17
  Like it was tough. It is tough.
• 19:19
  It was tough. And we still hear it from older
• 19:22
  women. I mean, like going to the
• 19:24
  college, that weight room and there was like a weightless for
• 19:27
  the elliptical. And yeah.
• 19:29
  And but I think it's I'd to also like one of my goals with all of
• 19:35
  our middle school kids is that they can do a pull up by the
• 19:37
  time they go into high school program.
• 19:39
  Because if they can do a pull up now it's backing up that like, I
• 19:42
  am proud of my muscles. I am proud of being strong and
• 19:45
  look what I can do. Yeah.
• 19:47
  And that whole trajectory I think is I don't, I don't know
• 19:51
  all the insurance and outs of what it's going to do.
• 19:53
  You know, my kids are kind of my test, test they are.
• 19:58
  That's. Good, but I love the empowerment
• 20:00
  because we just got, like you said, the presidential fitness
• 20:03
  thing. You know, that's like a core
• 20:04
  trauma thing for me. My try being called up.
• 20:06
  Everyone in the gym class was waiting and then we had to in
• 20:08
  for the girls. The flex hang, Yeah, the arm
• 20:10
  hang. That's.
• 20:11
  What it was called flex arm? Yes.
• 20:13
  When they would hold you, you'd be on a ladder, so you start out
• 20:16
  in the right spot. And you had five.
• 20:17
  Seconds And immediately they pulled it away.
• 20:20
  Think about what you just said, yeah.
• 20:22
  Never been trained. Never been trained.
• 20:23
  So that's the problem. That's the problem is, is that,
• 20:27
  you know, you can look back to there's this great old article
• 20:29
  from JFK in the 50s where he talks about like how our fitness
• 20:32
  was failing at that point in time, right?
• 20:35
  And it's not. And you know, Jocko wrote this
• 20:37
  great book for kids that my kids love.
• 20:39
  And it's the, the the main character is a boy and he he
• 20:43
  can't do a pull up. So it's it's not just girls.
• 20:46
  It's not just boys at this point.
• 20:47
  It's like we have taken so much of just physical empowerment out
• 20:51
  of the things that kids do that unless we give them a way to
• 20:55
  learn it. Yeah, it's completely
• 20:57
  unreasonable. Like, take, take that any other
• 20:59
  thing. Like you're going to go and be
• 21:01
  tested on something that you've never been trained on.
• 21:03
  Yeah, Right. And it's actually interesting
• 21:05
  because a lot of, I mean, PE is like a lot of games.
• 21:09
  And then the presidential fitness test comes up and it's
• 21:11
  like, well, now we're going to see how strong you are.
• 21:14
  Never have I ever like hung out a bar in my life before that
• 21:17
  test. And you know how many people, I
• 21:20
  think you know many people that come to the gym, if I had a
• 21:25
  dollar for every time someone starts at the gym and they're
• 21:27
  like, they all see blankly doing a pull up and they're like, Oh,
• 21:30
  I, I can't do that. I'm like, oh, you will be able
• 21:32
  to. They're like, no, I, I, I tried
• 21:35
  in, in middle school or in, you know, elementary, I was just
• 21:37
  never able to do the pull up. Like, OK, again, like when you
• 21:41
  see the training and you see and you're around all these other
• 21:44
  people that you see them get the first pull up and like, how long
• 21:46
  you been doing this? I've been doing it for a year
• 21:48
  and a half. OK, cool.
• 21:49
  Right. Yeah.
• 21:50
  So is CrossFit, is there room for beginners that CrossFit too?
• 21:54
  We. Dispel the rumors.
• 21:56
  Yeah, exactly. To spell the.
• 21:57
  Rumors. We thrive with beginners.
• 21:59
  I would say nice. Because there's just more room
• 22:01
  to there's. Grow.
• 22:03
  There's. So much more room to grow.
• 22:05
  And it is a pretty big shift over time of coming in.
• 22:10
  And initially people are drawn toward, I know they've made it
• 22:13
  when it's like they're initially drawn toward the stuff where
• 22:16
  you're breathing hard and perception in your head.
• 22:18
  You're like, I'm burning calories and all that stuff to
• 22:19
  them being like, hey, I shifted my work schedule around so I
• 22:22
  could come to deadlift today. And you're like, OK, we got you.
• 22:25
  Yeah. Well, I think we should.
• 22:30
  I think we should switch gears and like actually get to what we
• 22:33
  want to talk to you about because I know you have, I know
• 22:38
  you have a little thing with like the capital L word
• 22:41
  leadership, but and we can get to your little L capital thing
• 22:45
  leadership. But that's good.
• 22:47
  But you are one of the best leaders I have ever met.
• 22:51
  And I think the way it is demonstrated, the way you,
• 22:58
  you're, you're in front of the house leader, but you're also a
• 23:01
  back of the house leader, if that makes sense.
• 23:03
  And I think it's like the back of the house stuff that we would
• 23:06
  love to hear from you today because I know you're super
• 23:08
  passionate about it. But how have you created the
• 23:11
  culture that you've created at Roots?
• 23:14
  That is, it's a CrossFit culture, but I would say it is
• 23:19
  also a very aspirational CrossFit culture because we do
• 23:24
  all feel included there and but we also feel very challenged and
• 23:30
  supported and there is a lot of parenting that happens at
• 23:36
  CrossFit roots. Parenting.
• 23:38
  Yeah, yeah. Adult parenting.
• 23:39
  Adult Parenting. Tell me about.
• 23:41
  That I know it makes you feel really, I've been adult parented
• 23:44
  over the years and. I love that phrase.
• 23:47
  Steal that. Yeah, because.
• 23:50
  All of these habits you've had as an adult that were formed
• 23:55
  when you were a kid, Nicole, pretty much makes you unlearn
• 23:58
  them and retrain how you show up at the gym, but really
• 24:04
  ultimately how you're showing up in the world.
• 24:06
  And I think that's going to be the important message.
• 24:08
  And so I've heard you speak on this before, so I want you to
• 24:12
  walk it through our listeners today.
• 24:15
  Well, it started because people would walk into the gym and they
• 24:19
  wouldn't really be able to explain it.
• 24:21
  Like why your community was so amazing?
• 24:23
  Yeah. Or they would go and they would
• 24:24
  go somewhere else and they would come back and be like, oh man,
• 24:26
  I, I never realized or I picked up on this.
• 24:30
  And you hear that a lot, which, and it's nice to hear, but I
• 24:33
  don't think I'd ever really thought much about it.
• 24:35
  And it wasn't until what, a couple months ago, I was asked
• 24:40
  to speak at a conference about building culture.
• 24:43
  And even that phrase just makes me want to gag because I
• 24:46
  building culture sounds so inauthentic.
• 24:48
  Like it it sounds like the the goal is culture rather than just
• 24:53
  like doing the right thing. And then that produces a good
• 24:55
  culture. I just I hate the.
• 24:56
  Phrase values on a way now the performative like mission but.
• 25:02
  We're going to change the world. And so, but when I really sat
• 25:09
  down, I was like, oh, there are things that, that, that, that
• 25:14
  make for this to happen, but I would be lying if I ever I sat
• 25:20
  down and what was I like? I think I was 26 when I opened
• 25:22
  the gym. I, I definitely was not like,
• 25:25
  oh, here's how I'm going to build culture.
• 25:29
  And so in walking it back is really when I started to say
• 25:33
  like, oh, there is a process. There is things that we're doing
• 25:36
  intentionally. I just, I didn't intentionally
• 25:40
  do them because I made some lists I guess.
• 25:42
  Yeah, but now it's a list. Now she has her top five
• 25:45
  framework for building a good culture.
• 25:48
  So everyone is looking for an advantage in their marketing
• 25:54
  that they can digest in a clear, fun format.
• 25:58
  Well, there's one podcast I want to tell you about that's
• 26:00
  changing the game. It's called Your Audience is
• 26:03
  Waiting and it's for business leaders who are done with
• 26:06
  surface level marketing advice. Hosted by visibility and content
• 26:10
  strategist Alicia Everett. This isn't a show about posting
• 26:14
  more content. It's about aligning your
• 26:16
  visibility strategy with actual business goals and revenue.
• 26:20
  Alicia helps CEOs, founders and Ready to scale business owners
• 26:25
  build strategic visibility ecosystems that position you as
• 26:28
  the authority in your space and convert attention into
• 26:32
  customers. Real frameworks, real ROI Clay,
• 26:36
  that's return on investment. So if you're leading a business
• 26:40
  and you want to grow, go subscribe to your Audiences
• 26:43
  Waiting wherever you listen to podcasts.
• 26:50
  Oh man. Well, so yeah, so it starts the
• 26:51
  first piece is you have to define your standards or you
• 26:54
  have to define, define what you're doing.
• 26:56
  And so in the CrossFit space for us that boil down to the
• 27:00
  methodology, to the etiquette and then to the do's and the
• 27:02
  don'ts. And so and you have to write it
• 27:06
  down. And I think this step, yes, this
• 27:08
  could be this isn't the proof you vision on the wall.
• 27:11
  This is defining your methodology.
• 27:14
  So in CrossFit, it could be the methodology has already been
• 27:16
  defined for us, but you have to know it and you have to be able
• 27:19
  to regurgitate it and, and, and be able to connect concepts as
• 27:24
  you, as you work through the methodology so that you're
• 27:27
  always really grounded. It's kind of like, you know,
• 27:30
  when people get the brand stuff where it's like everything has
• 27:32
  to go through our brand and you know, whatever we say has to
• 27:35
  filter through these values. It's kind of like that, but it's
• 27:38
  your, it's your foundation. And then on the etiquette side,
• 27:42
  this is probably, oops, I hit my mic.
• 27:44
  I know this is probably what Blakely was talking about in
• 27:47
  the, in the world that we live in, we had, we're, we're a human
• 27:52
  interaction business, which is rarer.
• 27:55
  We're brick and mortar. We, we don't do things online.
• 27:59
  But the etiquette pieces, you know, you've got all these
• 28:01
  different people coming from different backgrounds with, with
• 28:04
  different perceptions, different norms.
• 28:07
  And it, it's just the, the rules that you're going to play by by
• 28:11
  being around other human beings. And the way I think of etiquette
• 28:14
  is that it's, it would transfer out of a gym.
• 28:16
  Some of ours when you look at our list like yes they are
• 28:18
  specific to being in a gym, but some of them, a very simple one,
• 28:21
  is beyond time. Just have to be on time.
• 28:24
  Come to class. But on time thing I'd be so
• 28:26
  fucked I'd be immediately. You would get better.
• 28:29
  I would. You would get better, and this
• 28:31
  is what's interesting. I think I would get.
• 28:33
  Better everyone, everyone's like whenever I talk on this, I was
• 28:35
  like, but like, do people really show up on time?
• 28:37
  And I'm like, yes, that's what they do and.
• 28:39
  Until they don't and we have to watch the the coach give these
• 28:43
  like really awkward conversations in front of the
• 28:44
  class. It just happened the other day.
• 28:46
  Do they get kicked out? They do.
• 28:48
  They don't get kicked out, they don't get they are not let
• 28:51
  they're not able to take the class.
• 28:53
  Now let's OK, we're we're skipping ahead.
• 28:55
  There's different. OK, sorry, bull.
• 28:56
  No, we're skipping ahead in a because we also have to teach it
• 29:00
  and we have to get to that point before we have a consequence, if
• 29:03
  you will. This sounds like a ton of this
• 29:05
  is not but but back up. OK, so the etiquette piece, like
• 29:09
  many people, I thought about this the other day.
• 29:12
  You could right now, in today's world, you could get in your
• 29:14
  car. You can listen to whatever you
• 29:17
  want. You can drive to Target, You can
• 29:19
  shop with your headphones on, listening to whatever you want,
• 29:21
  navigating through the world around people, but making no eye
• 29:24
  contact with another human being, get whatever you need.
• 29:27
  You could then choose to stand in the self checkout line.
• 29:31
  You could go and you could take your time checking your phone on
• 29:34
  your e-mail and then scanning some things and bagging it
• 29:36
  exactly as you want. And then you could go home and
• 29:39
  you would never have to interact with another human being.
• 29:42
  Yeah, and that's becoming, it's weird, but it's it's more common
• 29:47
  than we think. Yeah.
• 29:48
  And and so. I wonder if that's why I like
• 29:51
  self checkout. Because I talk to people.
• 29:54
  I'm like, out of practice. And I don't like self checkout,
• 29:57
  neither does. Scott and that makes a lot of
• 30:00
  I'm pointing like him. You did it I.
• 30:02
  Did it? Yeah, Self check out.
• 30:06
  Well, I know why I like it. I like to hit the buttons.
• 30:08
  So no, that's not my but. Yeah, right.
• 30:10
  I don't like. OK, so there.
• 30:12
  I love. Seeing a cashier, it was my
• 30:13
  favorite job. Did you?
• 30:15
  Have the toy at Christmas. Yes, yes, scanner that comes up
• 30:19
  in my therapy like. Your cashier toy.
• 30:21
  Well, my therapist, I, I always bring my therapist into these
• 30:24
  conversations, but she asked me to think of like, like physical
• 30:28
  sensations that bring me pleasure.
• 30:30
  And my number one was pressing the buttons on an old fashioned
• 30:34
  cash register. And then when I got older, it
• 30:36
  was a 10 key. I was the fastest 10 key like.
• 30:40
  Yeah. With your left hand.
• 30:42
  No, actually my right, but I'm going to hit the microphone.
• 30:44
  So that was like a clay adjustment.
• 30:46
  Left hand. All right.
• 30:49
  Yeah. Anyway, I'm sorry.
• 30:50
  Yeah. No human.
• 30:51
  Action. No human interaction.
• 30:52
  So now I run a brick and mortar business where people are forced
• 30:55
  to be together on a daily basis. It's awkward a lot there.
• 30:59
  We we, we gather at the whiteboard to start.
• 31:01
  We have eye contact. I'm always looking around like
• 31:04
  is there anyone who will be my partner right?
• 31:06
  There's that. You gather at the whiteboard.
• 31:08
  We. Gather like where the workout
• 31:10
  is, no the whole class like we come together.
• 31:12
  Oh, you start from scratch on the whiteboard.
• 31:14
  Here's what we're doing today, OK?
• 31:16
  We don't do a screen, We write. We write with our hands.
• 31:18
  OK. And so, but etiquette thing has
• 31:22
  become more and more important because we don't you, you said
• 31:26
  this, we don't practice it. We don't practice a lot of these
• 31:30
  things. It doesn't matter if you're
• 31:31
  late, if, if you have to self check yourself into the doctor's
• 31:35
  appointment with the kiosk. And then, you know, there's all
• 31:38
  these instances where we, we don't have to do those things.
• 31:42
  And so we're, we're out of practice.
• 31:44
  And then it's not, I mean, humans are self-centered human
• 31:46
  beings. Unless we're really forced to
• 31:50
  remind ourselves that we're not special, then it's easy for it
• 31:56
  to just kind of run amok. And now you've got 300 people
• 31:58
  coming in and using a space that we all want to care about each
• 32:01
  other and do the right thing. But you got to operate from from
• 32:04
  some level of a parameter that says like.
• 32:06
  This is how we treat each. Other this is no different than
• 32:09
  being in a meeting and you got Joe Schmo coming in 5 minutes
• 32:11
  late. And yes, you have to restart the
• 32:14
  meeting every time you recap. It's just a total flippin waste.
• 32:18
  Heather, I'm looking at you. You have this guilty look on
• 32:21
  your face and you need to be adult parented and re parented.
• 32:25
  Into but you're. Constantly.
• 32:26
  I'm always just 5 minutes late but.
• 32:28
  Think about the just. First of all, the fact that.
• 32:31
  You're putting the word there, then there's that.
• 32:32
  You're not special. And that's the whole thing is
• 32:34
  like, right. Like being late is one of those
• 32:37
  things where it's like everybody and I know that people are going
• 32:41
  to be like, Oh, well, we hear a lot, you know, such a hard and
• 32:46
  fast rule. Like it's not that we don't have
• 32:47
  compassion, right? If somebody comes in that's
• 32:50
  always on time and they're like, hey, this happened.
• 32:52
  We're not going to be like, oh, you can't take class.
• 32:54
  But that initial shift of, hey, I'm part of something.
• 32:58
  I want to be part of something. I want a higher level of fitness
• 33:00
  than what I've had for the my whole life.
• 33:03
  There are some baseline levels of just how that's going to
• 33:07
  happen or not happen. And I think so that's the
• 33:10
  etiquette part. OK, so.
• 33:12
  You said something so interesting to me.
• 33:14
  You said it's become socially acceptable or you said something
• 33:19
  like that, which I think is so interesting.
• 33:20
  So you're just like, OK, as a society and you would describe
• 33:23
  the day that someone walked through.
• 33:25
  We're accepting of that. It's almost like, well, they
• 33:28
  didn't make eye contact because they were on their phone, as if
• 33:30
  that's OK. Like we understand.
• 33:31
  So we're lowering the bar of what's expected.
• 33:34
  Think about that. So now you, you get up in the
• 33:38
  morning, you do your thing, you drop your kids off in your car,
• 33:40
  you listen to your thing, you go home, you work from home, you're
• 33:43
  doing your own time, your own schedule, your own everything.
• 33:46
  Now the brick and mortar is like, it's my, it's like one of
• 33:50
  my favorite things is that like our humans come together in so
• 33:54
  many different ways when they walk in the gym and we can't
• 33:57
  play by those rules, right? We got to play by the brick and
• 33:59
  mortar rules. And so that's the etiquette
• 34:01
  piece. And then the do's and don'ts,
• 34:02
  which kind of round out like you got to define your standards is
• 34:07
  there are unspoken rules. And I use the word rule lightly,
• 34:13
  uncertain, unspoken ways that we do things that lend to the
• 34:17
  experience. That's more coming from the
• 34:19
  coaches of what they're doing behind the scenes, like you
• 34:21
  said, that you can't quite put your finger on it.
• 34:25
  But when when you go somewhere else or they're not happening,
• 34:28
  you notice it. And those things drive either
• 34:32
  the social connection or they drive better performance, They
• 34:35
  drive longevity. They drive somebody jumping
• 34:39
  front on a 2 inch plate to now jumping on a 20 inch box rather
• 34:44
  than just going to a step up and saying like, I'm never going to
• 34:46
  be able to jump. And so that's that's the first
• 34:50
  piece you have to define your standards.
• 34:52
  So try like, what? What is it kindness?
• 34:55
  Is it cleanliness? Is IT support?
• 34:58
  Like what? What do you think those things
• 34:59
  are that they're doing? On the do's and don'ts so.
• 35:04
  Behind the scenes, yeah. Some of them are like the
• 35:07
  coaches encourage people when somebody's done picking up all
• 35:10
  of their stuff, you go and you, we, the coaches will be like,
• 35:13
  Hey, if you've cleaned up all your stuff from the deadlift, go
• 35:15
  ahead and help somebody else out, right?
• 35:18
  Like it's just, it's just lending it for now.
• 35:21
  Now somebody went and helped somebody else, that person that
• 35:23
  it was their first time doing a deadlift and they were super
• 35:25
  uncomfortable. Like you were talking about,
• 35:27
  right? And not knowing.
• 35:28
  And now you guys just start talking And then that person's
• 35:30
  like, Hey, you did a really good job.
• 35:31
  The first time I came in, I only deadlifted 35 lbs And you're
• 35:34
  like, oh, they were like me too. They just deadlifted 250 lbs.
• 35:37
  And it's not, it's again, it's, it's just all the things that I
• 35:44
  think we, we aspire to doing. Caring for each other.
• 35:47
  Yes, without it being formulaic or shoved down your throat.
• 35:53
  And so there's a big difference between me like hey, guys on the
• 35:56
  wall. We have written that we help
• 35:58
  each other pick up our barbells versus the coaches knowing as
• 36:02
  part of their practice that they're just like every once in
• 36:04
  a while they're going to pick one of the do's and don'ts off
• 36:06
  the back of the the door and they're going to say, hey guys,
• 36:09
  when you're cleaning up, if you're done cleaning up, just go
• 36:11
  ahead and help somebody else and then we'll go meet at the
• 36:13
  whiteboard. It's just a.
• 36:14
  Like a more thoughtful way to like institute your values, Like
• 36:19
  we have core values in corporate for a reason, right?
• 36:22
  Do we always go through and define them as do's and don'ts?
• 36:26
  This is what it looks like. This is what it doesn't look
• 36:27
  like. And I think the most powerful
• 36:31
  ways you see that implemented in like corporate space is when
• 36:35
  your values are almost in every operational part of your
• 36:38
  business. So like when you hire, you
• 36:41
  should only be hiring like to that those are your dues.
• 36:44
  When you fire, what did they break?
• 36:46
  Did they know those values? You know?
• 36:48
  So there are ways you can. I think this is really super
• 36:51
  applicable. It's just getting them from off
• 36:55
  the wall, which I had them on the wall to guys, I admit it.
• 36:58
  Onto a clipboard. But so that's but to your point
• 37:01
  there of like if those if those do's and don'ts can use them to
• 37:05
  hire or fire, but then you have to teach them.
• 37:07
  So that's the second one is once you've defined your standards,
• 37:12
  yeah, then you have to teach them.
• 37:13
  And so I think this part sometimes gets missed where if
• 37:20
  your expectation is that people squat below parallel or they
• 37:24
  jump on a box or they, you know, show up on time, you do have to
• 37:29
  take the step to teach the why behind it.
• 37:32
  And so you can't have this expectation of like, well, I
• 37:35
  wrote it down. Human beings have to hear these
• 37:39
  things multiple times and they have to feel that they were,
• 37:44
  there was some semblance of being taught or referenced back
• 37:48
  to like, oh, I've seen this happen.
• 37:50
  What I'm doing is different, right?
• 37:52
  And teaching is a big one. Teaching is a big one, and I
• 37:56
  think we get caught in this trap a lot.
• 38:00
  There's a reason why we're managers or there's a reason why
• 38:03
  we're promoted or a reason why we're leaders.
• 38:06
  And it's because we have a certain bar or level of
• 38:09
  perfectionism on. We are high performers.
• 38:13
  And so we're already like hitting those high standards.
• 38:17
  And then we have employees come in or, you know, or people were
• 38:20
  training up and we just make these assumptions that they're
• 38:22
  going to meet our bar. And I think about this, even
• 38:25
  with my kids, my kids don't meet my bar of expectations.
• 38:29
  And then they get in trouble, you know, or I might put someone
• 38:32
  on a pip clay. Performance improvement.
• 38:36
  Plan good job you're not on one today.
• 38:37
  Nice and I've never I realized it took me my my business coach
• 38:44
  telling me like have you ever sat down and to find your
• 38:47
  conditions of satisfaction like do they know what your
• 38:50
  conditions of satisfaction are? And I'm like.
• 38:52
  And so now and think about that in a gym environment, right?
• 38:54
  Like you might come in and have never been there.
• 38:57
  You're intimidated, you're like, Oh my God, everybody left so
• 38:59
  much. And your perception might be
• 39:03
  that OK. They, they, the coaches want to
• 39:06
  see me like sweat like a lot and try really hard and like do the
• 39:11
  whole thing that's written on the board.
• 39:14
  Well, our conditions of satisfaction are that we, we
• 39:18
  help you scale appropriately and you work hard within the
• 39:21
  parameter of, you know what we, what we define is like good for
• 39:25
  your experience at that moment and you try hard within that.
• 39:29
  That's what we care about. And safety, like sometimes you
• 39:33
  bring us down and that, but we. Don't we're not sitting there
• 39:35
  being like, oh, they're only lifting this much, they should
• 39:37
  be lifting more. And and so there is.
• 39:39
  Well, you do that too. Well, that's, that's different,
• 39:42
  that's further down the road, but but yeah.
• 39:46
  But. Initially, well, it's like I'm
• 39:49
  going to get back for all. Of these wires me to communicate
• 39:52
  so I need to be vulnerable so if I'm going to show up, you do
• 39:55
  have to. And I stand there and I'm you
• 39:58
  know, worried about what I wore and did I wear the right thing
• 40:01
  and I'm kind of vulnerable standing there in the group when
• 40:03
  you're on the white board and then I see you say, OK, we're
• 40:06
  going to start out with 10 push ups.
• 40:08
  Am I tapping a coach on the shoulder and being like, I can't
• 40:12
  do that? Like is there like an
• 40:14
  accommodation and they're like to pay one for you or?
• 40:18
  Hula went in after her surgery, knee surgery, one or two, and
• 40:23
  there was accommodations for everything, right?
• 40:24
  That's. What I should do?
• 40:25
  I should wear a knee brace. Yeah, yeah, yeah.
• 40:27
  That would be helpful. Oh.
• 40:29
  My gosh, put an elbow brace on a knee brace, come on in and we'll
• 40:31
  take care of you. Neck brace.
• 40:33
  No, but OK. But to your point though, like
• 40:36
  that's where the teaching part of the physical stuff on the
• 40:39
  there's the physical side. So when you come in, we're going
• 40:41
  to do a number of sessions together and my job, I actually
• 40:45
  heard this, somebody said this, that the, a person coming into a
• 40:50
  CrossFit gym, their main goal, I can't remember who said this is,
• 40:54
  is they just don't want to look stupid.
• 40:56
  Yes, that's, that's been a really good guide.
• 41:00
  That's been a really good guide for me when I'm thinking about
• 41:02
  like what we teach somebody when they come in for a foundations
• 41:05
  course and they, it's like, OK, I'm, I'm going to give you all
• 41:07
  the tools so that, yes, you feel comfortable exactly.
• 41:11
  But you don't feel like you're doing something that's so out of
• 41:14
  sorts from everybody else. But that's the teaching part and
• 41:18
  you got to teach it so many different places.
• 41:19
  And this is the part that like, you know, you got to write, you
• 41:22
  got to have it on your website, you got to send it to people,
• 41:24
  but half people don't read. So then you got to reinforce it
• 41:26
  with how you mold the experience of the class and little gentle
• 41:31
  reminders that then are like, Oh, that's not a reminder.
• 41:33
  That's the first time they've heard this.
• 41:34
  So I got to go teach it to them. And but you, you have to teach
• 41:38
  it. And I think sometimes we define
• 41:41
  these things and it's like, well, it's up on the board.
• 41:42
  That's like just what we do. And it's like.
• 41:45
  That must be so hard for you, I. It's like giving someone a
• 41:47
  textbooks, right? And just being like, well, I
• 41:50
  gave you the textbook. Yeah, it's like, no, now you,
• 41:52
  now I need the lecture, now I need to do the teaching part.
• 41:55
  Yeah, but just think that you have to show up not only once a
• 41:59
  day, but like 10 times a day. Or getting to that part.
• 42:02
  OK, I won't steal that. No, because that's the next one.
• 42:04
  OK, good. So then once you've taught it,
• 42:07
  you have to have all these hard conversations.
• 42:10
  And I think this is the part where it's like, this is the
• 42:12
  rubber meets the road, right? Because I've coached, I don't
• 42:19
  know what's this? You're 17, so.
• 42:21
  Well, it was 16, so yeah. It makes sense.
• 42:24
  We'll be 17. Yeah.
• 42:24
  OK. So I've had probably 10,000
• 42:27
  conversations of why you can't be late.
• 42:30
  Wow. I've probably explained it and
• 42:32
  every time you have to come stable and be like, hey, so da,
• 42:36
  da, da, like this is how it's going to, you know, go.
• 42:38
  And we really are glad you're here and, and, and that hard
• 42:43
  conversation, it's so easy to just be like, I don't want to
• 42:47
  deal with this today, right? And every single time.
• 42:49
  And I think that's really that's the rubber mates the road and
• 42:51
  that's where culture slips. 'Cause every time on Slack if
• 42:55
  you have a standard. And this is where don't apply,
• 42:58
  right? And this is where like keeps me
• 42:59
  up at night where I'm like, oh, Nicole, you're too like I'm not
• 43:02
  OCDII wouldn't use that word. It's you're too committed to
• 43:05
  these standards and like it's just a small business and like
• 43:07
  it doesn't really matter that much.
• 43:09
  And like you're not like some corporate.
• 43:10
  It's like some corporate thing. We're not trying to change the
• 43:12
  world. How many times can we get that
• 43:16
  idea? But it does matter.
• 43:19
  And, and how how it matters is rooted in this like caring for
• 43:24
  other people. And sometimes that's the hard
• 43:26
  conversation. It doesn't always come out right
• 43:30
  the first time. And sometimes you have to then
• 43:32
  have a follow up hard conversation.
• 43:34
  And over the years, obviously it's I've gotten better at it.
• 43:38
  But then you've got to also make sure that your coaches feel
• 43:41
  supported, that they can go have the hard conversation.
• 43:44
  Because it's one thing for you to have the hard conversation
• 43:47
  you work through. It doesn't always go perfectly,
• 43:49
  but you have to somehow get to the point where having the
• 43:51
  conversation is more important than being perfect at it.
• 43:54
  Otherwise, the teams not going to feel like they can ever go
• 43:59
  out on a limb and do it. And then they get better at it.
• 44:02
  And now 17 years in, like rarely am I like, oh, I gotta pump
• 44:06
  myself up for this conversation because it's we've had it,
• 44:10
  right? And there's the practice part.
• 44:11
  Too. That part sounds scariest to me.
• 44:13
  Yeah. And it's scary initially if you
• 44:17
  think about what's at stake, that's.
• 44:20
  Yeah, the practice of the hard conversation, it's like you're
• 44:24
  Nicole's very talented at them, I mean.
• 44:27
  Because I have a lot of guilt. Yeah.
• 44:28
  Is it like a family conversation?
• 44:30
  No. I don't believe in shit
• 44:32
  sandwiches. Oh, let's talk about that.
• 44:34
  Wait, is that the one where you like?
• 44:35
  Give a comment, yeah. I hate those.
• 44:38
  So what's a tough conversation? So I just showed up the second
• 44:40
  time 10 minutes late. Are you?
• 44:42
  What are you saying to me? Yeah, Ish.
• 44:43
  OK, second time. After you've already we already.
• 44:48
  Talked to you. Hey, Heather, what's up?
• 44:52
  Nothing. So, like, I've just walked in.
• 44:55
  Yeah. OK.
• 44:56
  Not much. What's up with you?
• 44:57
  Yeah. How you doing?
• 44:58
  Hey, everybody. I got lattes for everybody.
• 45:02
  No, I I would show up and I'd be like.
• 45:03
  I know, I know, I know. I'm sorry.
• 45:05
  Sorry. Yeah.
• 45:06
  Hey, what happened? Are you OK?
• 45:08
  Yeah, I, I just bad time management this morning, but
• 45:10
  yeah, I I know better. OK, cool.
• 45:12
  So I know you're working on it. Yeah, this is your second time.
• 45:15
  Yeah, on the next one, what's gonna happen is I'll give you
• 45:17
  the workout, but you're not gonna be able to join class, OK?
• 45:20
  You have to do it on your own. OK?
• 45:21
  I know you can get here on time. Yeah, and everybody else can get
• 45:25
  here on time. And you're no different than
• 45:27
  everybody else. So that's good.
• 45:29
  Yeah, that's good. So you're totally capable.
• 45:31
  So we're going to work on it. Go get a barbell.
• 45:36
  She let you are good at that. She let you.
• 45:37
  In but OK. Are you saying this in front of
• 45:39
  the class by the way? I don't kind of, I mean, I'm not
• 45:43
  going to, yeah. I'm not going to be like that's
• 45:46
  like one of my pet peeves is like people be coaching someone
• 45:49
  like the whole group and they'll be like walking out, like OK and
• 45:51
  squat and hold. Hey, push your knees out, all
• 45:54
  right, guys and stand OK and spot and hold.
• 45:58
  It's a little lower. Like that one is creepy, but
• 46:02
  two, it's like that's that's another social norm, right?
• 46:05
  Like we're, we like, that's like a coach thing where like we
• 46:08
  don't do that like. You need to whisper.
• 46:11
  And well, yeah, because you don't make someone feel bad,
• 46:13
  right? Right.
• 46:13
  That's not coaching, right? Like coaching, you think you
• 46:17
  think you go to like a college level team and the coach needs
• 46:21
  to make a correction and they're just like, hey, come on, family.
• 46:23
  Yeah, OK, there's all the there's times for that.
• 46:26
  But like you have to like breaking through that barrier.
• 46:29
  Is is that Blakely gets told to squat lower.
• 46:33
  She's not embarrassed. Now, initially that person that
• 46:36
  comes the first time that happens, it's like, oh, but
• 46:38
  what's the coach doing? Here's your here's your do as
• 46:40
  and don't our coach that's coaching will make it a point
• 46:44
  that they're always going to coach the other coaches that are
• 46:47
  in the class. Oh, that's because it sets the
• 46:49
  example right of like you got a new person.
• 46:51
  They're like, oh, I got told to squat lower and then Oh yeah.
• 46:54
  Then they hear like, hey, Dave, drive your knees out a little
• 46:57
  bit more on the next one. Whatever.
• 46:59
  Yeah, yeah, they coach Nicole like I hear that your coach.
• 47:02
  That's not to say that. But then that's twofold, right?
• 47:05
  Like nobody's untouchable and everybody can get better.
• 47:08
  But also it. Desensitizes.
• 47:11
  Could we repeat that one? I said this a lot at work.
• 47:14
  Like every person is fireable. Fireable, I mean, including
• 47:20
  myself. Like I, I'm.
• 47:23
  Yeah, like you have to know that you are not special.
• 47:27
  You're not special. No, that's a replaceable mom is.
• 47:29
  I didn't. Ever use the word fireable?
• 47:31
  Everyone is replaceable. That replaceable though?
• 47:34
  Yeah, yeah, yeah. But I love how you see, so when
• 47:37
  you corrected me about the being late, what I felt from you was a
• 47:44
  genuine caring concern. First of all, like, are you OK?
• 47:47
  Like, let's get that out of the way.
• 47:49
  And then once it was clear that it was just my bad time
• 47:51
  management, you, you were kind but firm.
• 47:55
  And it made me want to please you.
• 47:57
  It made me want to be your friend.
• 47:58
  It made me want to be like, OK, I want Nicole to think well of
• 48:01
  me. And so it's not like you go, you
• 48:04
  need more friends. But you were just treating me
• 48:06
  like a human. And you weren't demeaning or you
• 48:09
  weren't like, you know the rules.
• 48:10
  You broke the rules. Out you go.
• 48:11
  Because then I'm walking out being like, fuck you and this
• 48:13
  jail, like, I, I don't need someone else telling me what to
• 48:16
  do. But it was out of a concern and
• 48:18
  a kindness. Well, and I think in the back of
• 48:19
  my head, I'm always like, we have to root for each other, no
• 48:22
  pun intended, right? But like there's a balance
• 48:26
  between like getting somebody to adhere to this environment so
• 48:32
  that they can be successful. Because I underline all of this
• 48:36
  is very few times have I ever, I mean, few times I've never seen
• 48:41
  somebody not be able to show up on time, try to jet out early
• 48:44
  because they're more important because they've got something to
• 48:46
  take care of, you know, not squat below parallel and cheat
• 48:51
  their reps and achieve the level of health and fitness that
• 48:55
  they're capable of. And so it's sort of these these
• 48:58
  baseline needs for success that you've got to lay the foundation
• 49:02
  1st. And then we can then we can talk
• 49:04
  about elite fitness and Fortune elite fitness and things like
• 49:07
  that. But without those, you can't be
• 49:10
  successful. Yeah.
• 49:12
  And like that foundation of yeah, for the person, right?
• 49:16
  Like, I'm rooting for you. Yeah.
• 49:17
  I want you to show up. Yeah.
• 49:18
  Because I need you to see what you're capable of.
• 49:21
  Yep. And making that small little
• 49:23
  shift, then we'll transfer over to, oh, you made that shift.
• 49:28
  Well, now Nicole thinks I can do 5 pull ups.
• 49:30
  I don't think I can do five. I think I can only do 3.
• 49:32
  But, well, we're gonna try it, right?
• 49:33
  And you start to build the trust builds a lot of different ways.
• 49:37
  And I think that crosses, I mean, I, it's just reminding me
• 49:40
  when I was a second year associate at a firm in Detroit,
• 49:44
  I got put on a really big case and I was pretty intimidated by
• 49:47
  it. Yeah.
• 49:48
  And it was a late ish night with the team and we're kind of doing
• 49:52
  it. And they handed me this huge
• 49:54
  deposition that had to be read by the next morning.
• 49:57
  My gosh. But I wanted it because the
• 50:00
  senior attorney on it said, hey, I'm gonna trust you with this.
• 50:03
  Yeah, I believe in you. Or, like, I believe in you.
• 50:05
  And so even though I was intimidated, I stayed up till
• 50:08
  2:00 in the morning. And if I didn't care about that
• 50:11
  leadership or impressing or rising to that level, I would
• 50:13
  have been like, this is just a job.
• 50:15
  I'm going home, let someone else do it, Right.
• 50:17
  But it was like that seed of I see greatness in you.
• 50:20
  Yeah. I see that you can do this.
• 50:22
  It made me want to achieve not only to get the accolade from
• 50:27
  the senior partner, but also just to myself, to almost prove
• 50:30
  it to myself. Yeah.
• 50:31
  And without that bar being set, I probably wouldn't have done
• 50:34
  it. Yeah.
• 50:35
  And I think we can all, I mean, we all have those like when you
• 50:38
  root for somebody, like when you truly just want their success, I
• 50:44
  do think it brings out the best, not just in that person, but in
• 50:48
  the best in you. Yeah.
• 50:50
  So. And.
• 50:50
  OK, so then four, I have to give credit to Blakely because she
• 50:54
  really helped me flush this out. And so, OK, so three, you've had
• 51:00
  the hard conversations, you're it's mundane, it's boring,
• 51:03
  you've had it like 1000 times over and over and over.
• 51:05
  But it's keeping what you wanted in line and, and moving forward.
• 51:10
  And then now you've got all these amazing people that you're
• 51:14
  rooting for and then you have to protect them.
• 51:17
  So 4 is protect your people, protect your people, protect
• 51:20
  your people. And I think this one is rooted
• 51:25
  in loyalty and rooting for other people and being proud of
• 51:29
  people's accomplishments. And then also just the right
• 51:34
  thing to do that you've you've got this culture and you've got
• 51:37
  this group of people. And at least in our space, so
• 51:42
  many people over the years have wanted access to our people.
• 51:46
  And this is where going back to defining your standards.
• 51:50
  Access to your people, meaning steal them to other gyms.
• 51:52
  No, no, no, no, they want to demo a product for them that,
• 51:56
  you know, we can have this table come in and here's here's a a
• 51:59
  supplement product or, or they want to sell to them or, you
• 52:03
  know, we'll give you, you know, we want to e-mail all of your
• 52:06
  members this this perk. We want to offer this type of
• 52:13
  class at your gym. It's not CrossFit.
• 52:16
  It's not CrossFit. But, but, but you know, we want
• 52:18
  to offer it at your gym. And, and, and it could also be
• 52:23
  just protecting people from from things in the space that are
• 52:27
  infringing on what you believe in.
• 52:28
  Donuts. Donuts.
• 52:30
  Yeah, Donuts. You tried to bring Donuts.
• 52:32
  I didn't, but someone else did. Oh.
• 52:34
  Boy. And think about in the past 17
• 52:37
  years, we went from like, we have a blog and we post our
• 52:40
  workout to now it's like we've got apps and we've got, you
• 52:43
  know, Instagram feeding you your algorithm of like, oh, you
• 52:46
  looked at creatine, so now you need all this other stuff and.
• 52:49
  Right. And and it's exhausting.
• 52:51
  Yeah. And so part of it is like by
• 52:53
  taking, we don't allow phones on the gym floor.
• 52:55
  Like you can't have your phone while you're doing class, right?
• 52:57
  All these different things, right?
• 53:01
  Yeah, No, you know, but it it it keeps us in this realm of like,
• 53:08
  these are the things that matter and move the needle.
• 53:11
  And this is fluff. When you've done CrossFit for so
• 53:15
  long and you've eaten meat and vegetables, nuts and seeds, some
• 53:18
  fruit, little starch, no sugar, kept your intake levels where
• 53:20
  you're like, fueling your performance.
• 53:22
  You're so confident. I'm sorry that it works.
• 53:26
  Fruits. Nuts.
• 53:27
  What was that? That what?
• 53:28
  What did you say? That down, it's our dietary
• 53:31
  prescription, but but you're just so confident that the noise
• 53:35
  is the noise, the noise passes by.
• 53:38
  And so I feel like the first eight years of CrossFit was
• 53:40
  like, I had to like, really like make sure that I tempered the
• 53:45
  noise and I went back to the methodology to like reinforce
• 53:47
  and say like, OK, let's filter this out.
• 53:49
  But that's empowering to people. And I think that's part of
• 53:52
  protecting your community is saying like, I'm trying to get
• 53:55
  you to this point because it's freeing you guys.
• 53:58
  It's super freeing. Nicole, you'd be so proud.
• 54:00
  Right before this show, what was I eating?
• 54:04
  The doughnut. Shit, big ass doughnut.
• 54:08
  I 02 doughnuts steak pies. I was taking, I was eating.
• 54:12
  Steak pies from Costco. No, these are made homemade.
• 54:17
  Are they, is that what you're calling it now?
• 54:19
  Stuff. It's her chef made it homemade.
• 54:23
  Made in the home. You did get out and.
• 54:25
  Just switch it comes to the home.
• 54:27
  And he makes. It not homemade in the.
• 54:29
  Comes to the home. But I needed a little extra fuel
• 54:31
  and I could have taken could have Christmas cookies or
• 54:37
  whatever and I ate stick bites to fuel they.
• 54:39
  Were good too. Thank you.
• 54:41
  Yeah. Thank you, Alex.
• 54:42
  Thank you, Alex 5 where are we at?
• 54:47
  He's like watching the clock. I just totally spaced.
• 54:51
  We were at Protect Your People Protect.
• 54:52
  Your people and then you have to be consistent.
• 54:54
  And so we talked about this like consistency is your credibility.
• 54:56
  Yeah, right. I, I was, I'm just, I'm reading
• 54:59
  a Mike Shashefsky's biography right now and I love it.
• 55:05
  And he has a part in there about, you know, not it's got to
• 55:08
  be fair, but not equal. And I, I think that that is
• 55:11
  consistency, right? And that's a hard line, but
• 55:17
  that's kind of where all the rules and the do's and the
• 55:19
  don'ts and stuff like that become humanized or, yes, you
• 55:23
  have to be consistent and then you also have to have empathy.
• 55:27
  But that consistency being your credibility, it's like you might
• 55:30
  not have handled things the same way every single time, but you
• 55:34
  did address and you handled them handled it every time.
• 55:38
  See kids, This is why I give you consequences.
• 55:41
  I have to be consistent assistant in my parenting.
• 55:43
  You do they you. But I believe in you.
• 55:46
  Yes, that sounds like you're talking to a six and a 8 year
• 55:48
  old, by the way. 16 and 18 is there a difference?
• 55:52
  Why? Do you insist that they watch
• 55:54
  and listen to this podcast? I do talk to them a lot.
• 55:59
  Well. They aren't listeners, are they?
• 56:02
  They're not on our target, I. See.
• 56:03
  No they're not. One day.
• 56:05
  One day. They're gonna go back.
• 56:08
  But that's it, There we go. Consistency, that's OK.
• 56:11
  That's really good. I love the, I love everything
• 56:13
  that you talked about so uniquely is applicable to the
• 56:18
  physical endeavor as well as the emotional endeavor inside and
• 56:23
  outside. It's amazing.
• 56:24
  It's beautiful. Wish I lived in Bolder.
• 56:28
  Well, you did. Since we're filming the next
• 56:30
  episode at the gym, this will be great for you to satellite up
• 56:33
  with the satellite episode. We're all the beginners out
• 56:35
  there. Let's just want to Heather out.
• 56:38
  I would. Heather gets a push up episode.
• 56:41
  Heather gets. A push up?
• 56:43
  Yes, let's do it, let's do it and do it that quick, huh?
• 56:45
  In 60 minutes. Well, I didn't.
• 56:47
  I didn't. Well.
• 56:48
  No, we need a the baseline. Yeah.
• 56:52
  If I came, I would be standing in the group all like energetic,
• 56:56
  and then I would immediately go behind and like erase on the
• 56:59
  whiteboard and change it from like 20 to 10.
• 57:02
  Allowed. That's not allowed.
• 57:03
  Which is the only people that could pick up dry race burgers.
• 57:05
  I would have such a hard. Time not a standard.
• 57:10
  Jeez. Could you wrap us up, Heather,
• 57:12
  please? My brain is spinning because
• 57:15
  we've covered so many things. So I'm going to try to remember
• 57:18
  from the beginning the five things.
• 57:20
  They're so critical in what I I said this one.
• 57:21
  So I'll say it again, the way that you have taken us from an
• 57:25
  internal growth perspective with these five things.
• 57:28
  And then as well you can apply it to your physical.
• 57:31
  I am motivated now to get on a push up plan.
• 57:35
  Yes. OK, so we're going to define my
• 57:37
  standards, right? And then I'm going to teach or
• 57:43
  you're going to teach. It's a process.
• 57:45
  It's a back and forth, right? Because if we define the
• 57:47
  standards we teach, then we have the hard conversations, the
• 57:51
  things that somebody doesn't want to hear.
• 57:53
  But we're going to do it in kindness, not in a shit
• 57:55
  sandwich. But we're going to be effective.
• 57:58
  We're going to be caring. We're going to treat each other
• 58:00
  with kindness and caring. And then we're going to protect
• 58:04
  our people. So if your people are there,
• 58:07
  they're sticking with you. You're being protected and got
• 58:10
  to trust that that's happening for you, which is beautiful.
• 58:13
  I love that one. And then consistency.
• 58:15
  It's all about consistency for all of those things, for all
• 58:19
  those things, for all those things.
• 58:20
  Thank you so much for being here, Nicole.
• 58:22
  I feel so inspired. We never even got into the
• 58:26
  corporate journey and like leaving that and like choosing
• 58:29
  like we really, truly do need to have you back.
• 58:32
  I know there's probably a whole other story there, but by you
• 58:34
  stepping out into your passion and bringing that kind of
• 58:37
  culture and community to the world, I can see how it's just
• 58:41
  flowing, even just from knowing Blakely and seeing what she's.
• 58:45
  Received through that. Stop making fun of me now.
• 58:47
  It makes things cross better. Never thought make fun of you.
• 58:50
  Let's be clear. So maybe about this, OK, maybe
• 58:53
  maybe about this because I see I.
• 58:54
  Get it? That's a win.
• 58:55
  No, I get it. I get it.
• 58:57
  So it's an honor. Thank you.
• 58:58
  Well, thanks for having me. Thanks for letting me be in
• 59:00
  person. It's exciting.
• 59:01
  Here it's hate, but we're not done.
• 59:03
  We're not done. So every, every episode we do
• 59:06
  ask a question of our guests and we do answer it ourselves.
• 59:08
  So the question is, what brought a smile to your face this week?
• 59:13
  What's your smile, Blakers? She hates it when I call.
• 59:15
  Her blakers. I do hate it.
• 59:17
  I taste it back. What's up?
• 59:19
  Don't stop now. That would be.
• 59:22
  Weird. Oh, you like it?
• 59:23
  You. Know I don't like that my smile
• 59:25
  of the week was yesterday I got like a knock on the door and I
• 59:33
  opened up the door and it was our producer Clay and I had this
• 59:37
  moment I'm like he's tall he is tall but it was also like do I
• 59:43
  hug him? Well, I know.
• 59:45
  I hug him, but I've never met him in person.
• 59:48
  I've been working with him for months and months and months.
• 59:50
  Does he have soft hands? But I've never asked the
• 59:52
  question. Like, no, I don't know.
• 59:54
  I didn't touch his hands, but I did hug him and it was awesome.
• 59:59
  And just being in person is the best is the best.
• 1:00:03
  I really need you guys to move here so.
• 1:00:05
  You can join the gym, yeah. And also join the gym.
• 1:00:09
  Just I wanna do this in person. OK, that's my smile of the week.
• 1:00:14
  Love it, Clay on the doorstep. What's yours being on Blakely's
• 1:00:17
  doorstep? I have several, SO obviously The
• 1:00:20
  thing is that I'm here in person meeting Blakely for the first
• 1:00:23
  time. Nicole, it's also really nice to
• 1:00:25
  meet you too, getting to show up at Heather's house one day and
• 1:00:30
  then the next day I show up at Blakely's.
• 1:00:32
  I've just been like the welcomed guest.
• 1:00:35
  Which house do you like better? I already know the answer to
• 1:00:38
  this because you, I know like you were like, it was all fun at
• 1:00:43
  Heather's and they're laughing and then you get to my house and
• 1:00:46
  it's like somber. We're pretty serious.
• 1:00:48
  OK, OK, OK, well, let me talk. OK, so because this is my
• 1:00:53
  experience, I would love to share.
• 1:00:55
  You're in a, you are in competition.
• 1:00:58
  OK, I'll share here. I'll do the most clay thing.
• 1:01:01
  I'll say what I think is the best thing about both of you and
• 1:01:04
  then let you fight about which one is actually the best.
• 1:01:07
  OK, the best thing about Heather's house right now is
• 1:01:10
  that she has a massage chair. And I sat in the massage chair
• 1:01:15
  and for 19 minutes. Chair in their house.
• 1:01:19
  Those are in The Sharper Image stores, only there's.
• 1:01:23
  A story I'm. Sorry, Clare, I'm sorry for. 19
• 1:01:27
  minutes. This chair did something to me
• 1:01:30
  that I thought only like a lover could.
• 1:01:35
  Do. That.
• 1:01:40
  Was so in the most you want to come sit in the chair I.
• 1:01:45
  Guarantee. I don't know how to.
• 1:01:47
  Explain it someone else has been using.
• 1:01:49
  It in the most non sexual way I felt connected to the chair.
• 1:01:56
  It's like the cuddling, you know?
• 1:01:57
  Like you felt loved by the, you felt loved by the chair cared
• 1:02:00
  for. OK, I think everyone just miss
• 1:02:02
  what Nicole just said. She just said it's like the
• 1:02:05
  cuddling. You know how you can go and get
• 1:02:08
  someone to cuddle? I.
• 1:02:09
  Don't remember where this was. You can like pay and go like
• 1:02:11
  just snuggle with. Yeah, cuddle parties.
• 1:02:13
  So I'm not going to do it, but I understand.
• 1:02:16
  I don't know. About the cuddle.
• 1:02:17
  Party heard it, Yeah. When someone I've well, I listen
• 1:02:21
  to a lot of podcasts. Yeah, professional development
• 1:02:24
  and people started talking about cuddle parties.
• 1:02:27
  I trust you that you got something out of it and you're
• 1:02:30
  like, you're into it. And that was cool, but I'm not
• 1:02:32
  going to do that. OK, well, what do you like at my
• 1:02:35
  house? OK, great.
• 1:02:37
  What I like at your. House.
• 1:02:39
  Is there a cuddle party? There's no cuddle party.
• 1:02:42
  Oh my God, dude. OK, let me say something, OK?
• 1:02:47
  It's better than a cuddle party, OK?
• 1:02:51
  Blakely has the most incredible bidet I.
• 1:02:56
  Don't have one. I have three, yeah.
• 1:03:02
  That's the worst decision we ever made as we got 1 and now my
• 1:03:06
  children walk past their bathroom.
• 1:03:10
  To. Come open our door.
• 1:03:12
  Open the bathroom door to go and use.
• 1:03:15
  By way of three. I'm so.
• 1:03:17
  Warm and inviting. Yeah.
• 1:03:18
  Did you love it? OK, well, so I have what I
• 1:03:21
  thought was a bidet at my house. OK, but it's one of the
• 1:03:23
  attachment ones that and this is like.
• 1:03:27
  Junior de Bidet. My life has been changed.
• 1:03:29
  We've. Really taken care of him, yes.
• 1:03:32
  Oh, actually, what he likes about our day had nothing to do
• 1:03:36
  with us or our families. It had to do with our
• 1:03:39
  electronics. I'm like.
• 1:03:41
  OK, well you it was. You shared that we had a nice
• 1:03:46
  moment. I felt very welcomed as a guest,
• 1:03:48
  but these are this is something that I feel very welcomed when
• 1:03:52
  someone has thought about. When people come to my house, I
• 1:03:54
  want them to experience these nice things.
• 1:03:56
  We. Got to get the Toto.
• 1:03:58
  We had a great conversation last night with Scott You.
• 1:04:02
  Eldon Lula was awesome. Play brought us some Detroit
• 1:04:05
  treats. I did.
• 1:04:08
  Really nice, yeah. What did I bring?
• 1:04:11
  He brought a Jack White vinyl, knowing that we're very music,
• 1:04:16
  and it was pressed at 3rd Man Records, Third Man Records.
• 1:04:20
  Thank you. And he brought me a, I was gonna
• 1:04:24
  say a Shinola. No, I have the Shinola, A
• 1:04:27
  Shinola candle that is just like it's gonna become the new scent
• 1:04:33
  of the studio and matches that were like Detroit historic
• 1:04:39
  buildings. And it actually just went into,
• 1:04:41
  like a really cool history of Detroit, which got totally
• 1:04:43
  geeked out on. It was really fun.
• 1:04:44
  It was a good dinner. It's a good conversation.
• 1:04:46
  Good conversation. Yeah.
• 1:04:48
  Good job. Nice.
• 1:04:50
  OK. So that was my smile.
• 1:04:53
  Yeah. Nicole, Heather.
• 1:04:55
  Mine was last night 5:00 and 6:00 PM class I just had.
• 1:04:59
  It was like a great 2 hour block.
• 1:05:02
  Nice. Were you?
• 1:05:03
  Yeah, I even said that to Eric when I got home.
• 1:05:04
  He was like, Oh yeah, I was coaching.
• 1:05:06
  Yeah, coaching. OK.
• 1:05:08
  I got home and Eric was like, how was class?
• 1:05:09
  I was like, it was awesome. Just one of those ones where
• 1:05:14
  everyone lifted great. The vibe was good.
• 1:05:18
  Your favorite word? The vibe.
• 1:05:20
  I have to use it like what is my daughter said that was a vibey
• 1:05:24
  workout. I was like, oh.
• 1:05:26
  Awesome. Vibey 6:00 PM.
• 1:05:27
  It was a vibey, vibey evening. How about you, Heather?
• 1:05:31
  Mine, I'm going to say, was on the way here because my son
• 1:05:33
  called. He lives in Summit County.
• 1:05:35
  He's just no border out there and cool.
• 1:05:37
  Yeah, he's great kid. Is there any snow?
• 1:05:40
  Very little, but they make it work.
• 1:05:42
  Yeah. Yeah.
• 1:05:43
  Not too much yet, unfortunately. But some of his dear friends are
• 1:05:48
  seniors at Colorado State University, and they are in film
• 1:05:51
  school there. And so they chose to do a
• 1:05:53
  documentary of his life as there are projects that will be
• 1:05:58
  released and everything. And so he called.
• 1:06:01
  He said they want to interview me.
• 1:06:03
  To be part of it, you say? I have my own microphone.
• 1:06:05
  Which is sweet. Yeah, I've got my I got the
• 1:06:07
  phone up. I got the lights.
• 1:06:08
  Just tell him to come to Boulder.
• 1:06:09
  Yeah, I got it. But it was here's the smile.
• 1:06:14
  He's very specific about the things to share or not share,
• 1:06:19
  right? Like, so mom, they're going to
• 1:06:20
  ask you about this and let's talk about this.
• 1:06:22
  I'm like, do you want me to say this?
• 1:06:23
  He's like, absolutely not. You do not say that.
• 1:06:25
  Like, OK, got it. And so it's so it's so sweet
• 1:06:28
  because he's got an intention with this.
• 1:06:30
  And he's letting them talk to me, which is a risk because he
• 1:06:36
  will not be there, right? And so he's giving me these
• 1:06:38
  guidelines. But at the end of the day, he
• 1:06:40
  trusts me. Yeah, I feel good.
• 1:06:42
  Yeah, it's going to be good. This it.
• 1:06:47
  Yeah, that's a wrap. Do you want to talk anymore
• 1:06:49
  about how we took care of your undercarriage while you were
• 1:06:52
  here? Can we just say thank you and
• 1:06:55
  have this conversation? Thank you.
• 1:06:59
  Thank you, Nicole. It was.
• 1:07:00
  Thank you.