567. 4 Keys to Successful Marketing-SDR Orchestration
Account-based marketing is a pretty limiting (and even misleading) term.
The truth is, marketing is only a portion if the story. The real goal is account-based everything.
Sales. Exec team. Product. And of course, marketing.
The whole organization should be aligned to go after the same high-value targets, otherwise those beautiful ABM campaigns won’t succeed.
The most important alignment for orchestrating a killer campaign is, naturally, sales and marketing.
There are 4 keys to orchestrating a marketing-SDR campaign, but it all starts with getting the whole organization to collaborate…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.