Latest / Women in The Coaching Arena / 60 | Storytelling Secrets to Attract Coaching Clients

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60 | Storytelling Secrets to Attract Coaching Clients · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  Women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  Arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you
• 0:04
  are
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lott,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and
• 0:08
  ICF
• 0:09
  accredited
• 0:09
  coach
• 0:10
  Microphone (Samson Q2U Microphone): and
• 0:10
  Microphone (Samson Q2U Microphone): I
• 0:10
  Microphone (Samson Q2U Microphone): help
• 0:11
  Microphone (Samson Q2U Microphone): coaches
• 0:11
  Microphone (Samson Q2U Microphone): to
• 0:11
  Microphone (Samson Q2U Microphone): build
• 0:12
  Microphone (Samson Q2U Microphone): brilliant
• 0:12
  Microphone (Samson Q2U Microphone): businesses.
• 0:14
  Microphone (Samson Q2U Microphone): I
• 0:14
  Microphone (Samson Q2U Microphone): know
• 0:15
  Microphone (Samson Q2U Microphone): that
• 0:15
  Microphone (Samson Q2U Microphone): when
• 0:15
  Microphone (Samson Q2U Microphone): you
• 0:15
  Microphone (Samson Q2U Microphone): prepare
• 0:16
  Microphone (Samson Q2U Microphone): to
• 0:16
  Microphone (Samson Q2U Microphone): enter
• 0:16
  Microphone (Samson Q2U Microphone): the
• 0:17
  Microphone (Samson Q2U Microphone): arena,
• 0:17
  Microphone (Samson Q2U Microphone): there
• 0:17
  Microphone (Samson Q2U Microphone): is
• 0:18
  Microphone (Samson Q2U Microphone): fear,
• 0:18
  Microphone (Samson Q2U Microphone): self
• 0:18
  Microphone (Samson Q2U Microphone): doubt,
• 0:19
  Microphone (Samson Q2U Microphone): comparison,
• 0:20
  Microphone (Samson Q2U Microphone): anxiety,
• 0:21
  Microphone (Samson Q2U Microphone): uncertainty.
• 0:23
  Microphone (Samson Q2U Microphone): You
• 0:23
  Microphone (Samson Q2U Microphone): can
• 0:23
  Microphone (Samson Q2U Microphone): tend
• 0:24
  Microphone (Samson Q2U Microphone): to
• 0:24
  Microphone (Samson Q2U Microphone): armor
• 0:24
  Microphone (Samson Q2U Microphone): up
• 0:25
  Microphone (Samson Q2U Microphone): and
• 0:25
  Microphone (Samson Q2U Microphone): protect
• 0:26
  Microphone (Samson Q2U Microphone): yourself
• 0:26
  Microphone (Samson Q2U Microphone): from
• 0:27
  Microphone (Samson Q2U Microphone): vulnerability.
• 0:29
  Microphone (Samson Q2U Microphone): In
• 0:29
  Microphone (Samson Q2U Microphone): this
• 0:29
  Microphone (Samson Q2U Microphone): podcast,
• 0:30
  Microphone (Samson Q2U Microphone): I'll
• 0:30
  Microphone (Samson Q2U Microphone): be
• 0:30
  Microphone (Samson Q2U Microphone): sharing
• 0:30
  Microphone (Samson Q2U Microphone): honest,
• 0:31
  Microphone (Samson Q2U Microphone): not
• 0:31
  Microphone (Samson Q2U Microphone): hype,
• 0:31
  Microphone (Samson Q2U Microphone): practical
• 0:32
  Microphone (Samson Q2U Microphone): and
• 0:32
  Microphone (Samson Q2U Microphone): emotional
• 0:33
  Microphone (Samson Q2U Microphone): tools
• 0:33
  Microphone (Samson Q2U Microphone): to
• 0:33
  Microphone (Samson Q2U Microphone): support
• 0:34
  Microphone (Samson Q2U Microphone): you
• 0:34
  Microphone (Samson Q2U Microphone): to
• 0:34
  Microphone (Samson Q2U Microphone): make
• 0:35
  Microphone (Samson Q2U Microphone): the
• 0:35
  Microphone (Samson Q2U Microphone): difference
• 0:35
  Microphone (Samson Q2U Microphone): that
• 0:35
  Microphone (Samson Q2U Microphone): you
• 0:35
  Microphone (Samson Q2U Microphone): are
• 0:36
  Microphone (Samson Q2U Microphone): here
• 0:36
  Microphone (Samson Q2U Microphone): for.
• 0:37
  Microphone (Samson Q2U Microphone): Dare
• 0:37
  Microphone (Samson Q2U Microphone): greatly.
• 0:38
  Microphone (Samson Q2U Microphone): You
• 0:38
  Microphone (Samson Q2U Microphone): belong
• 0:39
  Microphone (Samson Q2U Microphone): in
• 0:39
  Microphone (Samson Q2U Microphone): this
• 0:39
  Microphone (Samson Q2U Microphone): arena.
• 0:41
  Hello,
• 0:42
  welcome
• 0:42
  to
• 0:42
  the
• 0:42
  60th
• 0:43
  episode
• 0:44
  of
• 0:44
  women
• 0:44
  in
• 0:44
  the
• 0:44
  coaching
• 0:44
  arena.
• 0:45
  I
• 0:45
  am
• 0:45
  so
• 0:45
  glad
• 0:46
  you
• 0:46
  are
• 0:46
  here.
• 0:47
  I've
• 0:48
  been
• 0:48
  reflecting
• 0:48
  on
• 0:49
  what
• 0:49
  would
• 0:49
  be
• 0:49
  a
• 0:50
  useful
• 0:50
  topic.
• 0:51
  And
• 0:51
  I
• 0:52
  realized
• 0:52
  I
• 0:52
  have
• 0:52
  never
• 0:53
  covered
• 0:53
  storytelling
• 0:54
  in
• 0:55
  attracting
• 0:55
  clients
• 0:56
  and
• 0:56
  how
• 0:56
  you
• 0:56
  can
• 0:56
  utilize
• 0:57
  that
• 0:57
  in
• 0:57
  your
• 0:57
  business.
• 0:58
  So
• 0:58
  excited
• 0:59
  to
• 0:59
  dive
• 0:59
  deep
• 1:00
  into
• 1:00
  this
• 1:00
  today.
• 1:02
  I
• 1:02
  actually
• 1:03
  often
• 1:03
  say
• 1:03
  that
• 1:03
  I'm
• 1:03
  not
• 1:03
  very
• 1:04
  good
• 1:04
  at
• 1:04
  storytelling,
• 1:05
  but
• 1:05
  I
• 1:05
  think
• 1:06
  I
• 1:06
  am
• 1:06
  good
• 1:07
  at
• 1:07
  it
• 1:07
  if
• 1:07
  I'm
• 1:07
  talking
• 1:08
  out
• 1:08
  loud,
• 1:09
  like
• 1:09
  when
• 1:09
  this
• 1:09
  podcast
• 1:10
  it's
• 1:10
  so
• 1:10
  easy
• 1:11
  to
• 1:12
  remember
• 1:12
  examples
• 1:13
  and
• 1:13
  to
• 1:13
  drop
• 1:14
  them
• 1:14
  in
• 1:14
  and
• 1:15
  to
• 1:15
  go
• 1:15
  off
• 1:15
  on
• 1:15
  a
• 1:15
  tangent
• 1:16
  remembering
• 1:16
  things,
• 1:17
  but
• 1:17
  I
• 1:17
  actually
• 1:18
  find
• 1:18
  it
• 1:18
  quite
• 1:18
  hard
• 1:19
  to
• 1:19
  do
• 1:19
  in
• 1:19
  writing.
• 1:20
  So
• 1:21
  if
• 1:21
  that
• 1:21
  is
• 1:21
  you,
• 1:22
  don't
• 1:22
  worry,
• 1:23
  it's
• 1:23
  still
• 1:23
  possible
• 1:24
  to
• 1:24
  utilize
• 1:24
  storytelling,
• 1:25
  to
• 1:25
  attract
• 1:26
  coaching
• 1:26
  clients
• 1:27
  into
• 1:27
  your
• 1:27
  business.
• 1:29
  I
• 1:29
  first
• 1:29
  realized
• 1:30
  the
• 1:30
  power
• 1:30
  of
• 1:31
  this
• 1:31
  when
• 1:31
  I
• 1:32
  reflect
• 1:33
  on
• 1:33
  my
• 1:33
  best
• 1:34
  performing
• 1:35
  LinkedIn
• 1:35
  posts
• 1:36
  and
• 1:36
  every
• 1:36
  single
• 1:37
  one
• 1:37
  of
• 1:37
  them.
• 1:38
  Is
• 1:38
  about
• 1:39
  women
• 1:39
  making
• 1:39
  money,
• 1:40
  which
• 1:40
  is
• 1:40
  something
• 1:41
  I
• 1:41
  kind
• 1:41
  of
• 1:41
  go
• 1:41
  off
• 1:42
  on
• 1:42
  a
• 1:42
  tangent
• 1:42
  about
• 1:43
  occasionally.
• 1:44
  And
• 1:44
  it
• 1:44
  was
• 1:45
  interesting
• 1:45
  when
• 1:45
  you
• 1:46
  look
• 1:46
  at
• 1:46
  your
• 1:46
  best
• 1:46
  performing
• 1:47
  posts
• 1:47
  over
• 1:47
  the
• 1:47
  years.
• 1:48
  The
• 1:48
  fact
• 1:49
  that
• 1:50
  I
• 1:51
  took
• 1:51
  the
• 1:51
  low
• 1:52
  paying
• 1:52
  job.
• 1:53
  Once
• 1:53
  I
• 1:53
  had
• 1:53
  children
• 1:54
  to
• 1:54
  try
• 1:54
  and
• 1:55
  balance
• 1:55
  it
• 1:55
  all.
• 1:56
  And
• 1:57
  how
• 1:57
  now
• 1:57
  I'm
• 1:57
  so
• 1:58
  passionate
• 1:58
  about
• 1:58
  helping
• 1:59
  women
• 1:59
  make
• 1:59
  money
• 2:00
  on
• 2:00
  their
• 2:00
  terms
• 2:01
  around
• 2:01
  their
• 2:01
  own
• 2:02
  commitments.
• 2:03
  part
• 2:03
  of
• 2:03
  my
• 2:04
  story
• 2:05
  has
• 2:05
  definitely
• 2:06
  helped
• 2:07
  people
• 2:07
  to
• 2:07
  resonate
• 2:08
  with
• 2:08
  me
• 2:09
  And
• 2:09
  sign
• 2:09
  up
• 2:09
  for
• 2:09
  my
• 2:10
  coaching
• 2:10
  program.
• 2:12
  Stories
• 2:12
  have
• 2:13
  the
• 2:13
  ability
• 2:13
  to
• 2:14
  influence
• 2:14
  people's
• 2:15
  thoughts,
• 2:15
  feelings,
• 2:16
  and
• 2:16
  decisions
• 2:17
  in
• 2:17
  a
• 2:17
  way
• 2:18
  that
• 2:18
  logical
• 2:18
  information
• 2:19
  can't.
• 2:21
  We
• 2:21
  are
• 2:21
  created
• 2:22
  to
• 2:23
  connect
• 2:23
  with
• 2:24
  real
• 2:24
  stories.
• 2:26
  In
• 2:26
  terms
• 2:27
  of
• 2:27
  the
• 2:27
  psychology
• 2:28
  behind
• 2:28
  storytelling.
• 2:30
  mirror
• 2:30
  neurons
• 2:31
  mean
• 2:31
  that
• 2:31
  when
• 2:31
  we
• 2:31
  hear
• 2:32
  a
• 2:32
  story
• 2:32
  that
• 2:33
  same
• 2:33
  neurological
• 2:34
  regions
• 2:35
  are
• 2:35
  activated
• 2:36
  as
• 2:36
  if
• 2:36
  we
• 2:36
  are
• 2:37
  experiencing.
• 2:38
  ourselves.
• 2:39
  So
• 2:39
  when
• 2:39
  I
• 2:40
  perhaps
• 2:40
  share
• 2:40
  my
• 2:40
  story
• 2:41
  of
• 2:42
  having
• 2:42
  to
• 2:43
  overcome
• 2:43
  that
• 2:44
  challenge
• 2:44
  and
• 2:45
  step
• 2:45
  into
• 2:46
  creating
• 2:46
  a
• 2:46
  business
• 2:47
  on
• 2:47
  my
• 2:47
  terms.
• 2:48
  It
• 2:48
  helps
• 2:49
  people
• 2:49
  remember
• 2:50
  that.
• 2:51
  Journey
• 2:52
  of
• 2:52
  quitting
• 2:53
  their
• 2:53
  job
• 2:53
  and
• 2:53
  starting
• 2:54
  their
• 2:54
  business
• 2:54
  for
• 2:54
  the
• 2:55
  first
• 2:55
  time.
• 2:56
  Stories
• 2:57
  bypass
• 2:58
  The
• 2:58
  analytical,
• 2:59
  rational
• 2:59
  part
• 3:00
  of
• 3:00
  the
• 3:00
  brain
• 3:01
  and
• 3:01
  directly
• 3:01
  tap
• 3:02
  into
• 3:02
  instincts
• 3:03
  emotions.
• 3:04
  And
• 3:04
  decision-making.
• 3:06
  And
• 3:06
  it's
• 3:06
  good
• 3:06
  to
• 3:07
  remember
• 3:07
  that
• 3:07
  we
• 3:07
  buy
• 3:08
  on
• 3:08
  emotion.
• 3:09
  So
• 3:09
  if
• 3:09
  you
• 3:10
  can
• 3:10
  help
• 3:10
  your
• 3:10
  ideal
• 3:11
  client
• 3:11
  feels
• 3:11
  something.
• 3:12
  They
• 3:13
  are
• 3:13
  far
• 3:13
  more
• 3:13
  likely
• 3:14
  to
• 3:14
  buy
• 3:14
  from
• 3:14
  you.
• 3:16
  When
• 3:16
  we
• 3:16
  can
• 3:16
  visualize
• 3:17
  things,
• 3:17
  it
• 3:18
  also
• 3:18
  really
• 3:18
  help.
• 3:20
  So
• 3:20
  stories
• 3:21
  will
• 3:21
  help
• 3:21
  people
• 3:22
  to
• 3:22
  remember.
• 3:23
  Enough
• 3:23
  to
• 3:23
  be
• 3:24
  able
• 3:24
  to
• 3:24
  relay
• 3:24
  that
• 3:24
  information
• 3:25
  and
• 3:25
  to
• 3:25
  really
• 3:26
  hook
• 3:26
  into
• 3:27
  what
• 3:27
  you
• 3:27
  shared
• 3:27
  in
• 3:28
  terms
• 3:28
  of
• 3:28
  a
• 3:28
  story.
• 3:29
  If
• 3:30
  you're
• 3:30
  creating
• 3:30
  posts,
• 3:31
  it's
• 3:32
  really
• 3:32
  great
• 3:32
  to
• 3:32
  think
• 3:33
  about
• 3:33
  how
• 3:33
  you
• 3:34
  can
• 3:34
  relay
• 3:35
  that
• 3:35
  in
• 3:36
  real
• 3:36
  life.
• 3:37
  A
• 3:38
  real
• 3:38
  commonly
• 3:38
  told
• 3:39
  story
• 3:39
  is
• 3:39
  the
• 3:39
  hero's
• 3:40
  journey.
• 3:41
  And
• 3:41
  this
• 3:41
  resonates
• 3:42
  so
• 3:42
  universally
• 3:43
  with
• 3:43
  us.
• 3:44
  The
• 3:44
  reason
• 3:44
  why
• 3:45
  it
• 3:45
  resonates
• 3:46
  is
• 3:46
  because
• 3:46
  we
• 3:46
  have
• 3:47
  all
• 3:47
  dealt
• 3:48
  with
• 3:48
  struggle
• 3:48
  and
• 3:49
  growth.
• 3:49
  So
• 3:49
  the
• 3:49
  hero's
• 3:50
  journey
• 3:50
  talks
• 3:51
  about
• 3:51
  that
• 3:51
  fundamental
• 3:52
  human
• 3:53
  experience
• 3:53
  of
• 3:53
  facing
• 3:54
  challenges.
• 3:55
  And
• 3:55
  undergoing
• 3:56
  transformation
• 3:57
  and
• 3:57
  emerging
• 3:58
  victorious
• 3:59
  that
• 3:59
  we
• 3:59
  can
• 4:00
  all
• 4:00
  relate
• 4:01
  to
• 4:01
  on
• 4:01
  a
• 4:01
  personal
• 4:01
  level.
• 4:02
  I'm
• 4:02
  sure
• 4:02
  we've
• 4:03
  all
• 4:03
  been
• 4:03
  through
• 4:03
  experiences
• 4:04
  in
• 4:04
  our
• 4:05
  life
• 4:05
  when
• 4:05
  it's
• 4:06
  just
• 4:06
  felt
• 4:06
  utterly
• 4:07
  terrible.
• 4:07
  And
• 4:08
  we
• 4:08
  feel
• 4:08
  like
• 4:08
  we're
• 4:08
  never
• 4:09
  going
• 4:09
  to
• 4:09
  get
• 4:09
  to
• 4:09
  the
• 4:09
  other
• 4:09
  side,
• 4:10
  but
• 4:10
  somehow
• 4:11
  we
• 4:11
  do.
• 4:12
  So
• 4:12
  that's
• 4:13
  theme
• 4:13
  Taps
• 4:14
  into
• 4:14
  our
• 4:15
  core
• 4:15
  desire
• 4:16
  for
• 4:16
  meaning
• 4:16
  and
• 4:17
  self-actualization.
• 4:19
  The
• 4:19
  emotional
• 4:20
  roller
• 4:20
  coaster
• 4:21
  is
• 4:21
  another
• 4:21
  reason
• 4:22
  why
• 4:22
  the
• 4:22
  hero's
• 4:22
  journey
• 4:23
  resonates
• 4:24
  because
• 4:25
  despite
• 4:25
  us
• 4:26
  always
• 4:26
  feeling
• 4:26
  like
• 4:27
  we
• 4:27
  are
• 4:27
  the
• 4:27
  only
• 4:27
  one
• 4:28
  who
• 4:28
  is
• 4:28
  up
• 4:28
  and
• 4:28
  down,
• 4:29
  everybody
• 4:30
  is.
• 4:31
  And
• 4:31
  the
• 4:31
  hero
• 4:32
  story
• 4:32
  takes
• 4:33
  your
• 4:33
  ideal
• 4:33
  client
• 4:34
  on
• 4:34
  that
• 4:34
  emotional
• 4:35
  journey
• 4:35
  of
• 4:36
  the
• 4:36
  hero,
• 4:37
  which
• 4:37
  is
• 4:37
  the
• 4:37
  journey
• 4:38
  from
• 4:38
  an
• 4:38
  ordinary
• 4:39
  place
• 4:40
  of
• 4:41
  going
• 4:41
  to
• 4:41
  work
• 4:42
  and
• 4:42
  coming
• 4:42
  back
• 4:42
  again.
• 4:43
  Then
• 4:44
  usually
• 4:44
  like
• 4:44
  the
• 4:44
  adventure
• 4:45
  and
• 4:46
  the
• 4:46
  trials
• 4:46
  and
• 4:46
  sacrifices
• 4:47
  along
• 4:48
  the
• 4:48
  way.
• 4:49
  Usually
• 4:50
  at
• 4:50
  some
• 4:50
  point
• 4:50
  hitting
• 4:51
  some
• 4:51
  sorts
• 4:52
  of
• 4:52
  rock
• 4:52
  bottom
• 4:53
  and
• 4:53
  triumphing
• 4:54
  over
• 4:55
  adversity.
• 4:57
  And
• 4:57
  hearing
• 4:57
  that
• 4:58
  reminds
• 4:59
  us
• 4:59
  that
• 5:00
  we
• 5:00
  are
• 5:00
  not
• 5:01
  alone,
• 5:01
  and
• 5:01
  this
• 5:02
  is
• 5:02
  normal,
• 5:03
  despite
• 5:04
  us
• 5:04
  often
• 5:04
  feeling
• 5:05
  like
• 5:05
  we
• 5:05
  are
• 5:05
  the
• 5:05
  only
• 5:06
  ones
• 5:06
  feeling
• 5:06
  that
• 5:07
  roller
• 5:07
  coaster
• 5:07
  of
• 5:08
  emotions.
• 5:09
  The
• 5:09
  hero's
• 5:10
  journey
• 5:10
  helps
• 5:10
  us
• 5:11
  on
• 5:11
  a
• 5:11
  subconscious
• 5:12
  level,
• 5:13
  understand
• 5:14
  their
• 5:14
  motivations,
• 5:15
  their
• 5:15
  flaws,
• 5:16
  their
• 5:16
  thinking
• 5:16
  patterns,
• 5:17
  their
• 5:17
  transformation.
• 5:19
  It
• 5:19
  helps
• 5:19
  us
• 5:20
  also
• 5:20
  to
• 5:20
  remember
• 5:21
  that
• 5:21
  we
• 5:21
  can
• 5:22
  achieve
• 5:22
  the
• 5:22
  impossible.
• 5:23
  If
• 5:23
  we
• 5:24
  persevere
• 5:25
  and
• 5:25
  are
• 5:26
  courageous
• 5:27
  and
• 5:27
  it
• 5:27
  reminds
• 5:28
  us
• 5:28
  that
• 5:28
  we
• 5:28
  can
• 5:29
  reach
• 5:29
  our
• 5:29
  biggest
• 5:30
  goals
• 5:30
  and
• 5:30
  dreams.
• 5:31
  The
• 5:31
  hero's
• 5:32
  journey
• 5:32
  is
• 5:33
  essentially
• 5:33
  a
• 5:33
  metaphor
• 5:34
  for
• 5:35
  the
• 5:35
  cycle
• 5:35
  of
• 5:36
  life.
• 5:36
  Being
• 5:36
  birthed
• 5:37
  into
• 5:37
  the
• 5:37
  world,
• 5:37
  encountering
• 5:38
  problems,
• 5:39
  seeking
• 5:39
  advice
• 5:40
  and
• 5:40
  allies.
• 5:41
  Going
• 5:42
  through.
• 5:43
  Good
• 5:43
  times,
• 5:44
  bad
• 5:44
  times.
• 5:45
  I'm
• 5:45
  finally
• 5:46
  achieving
• 5:46
  mastery.
• 5:47
  So
• 5:47
  this
• 5:48
  aligns
• 5:48
  with
• 5:48
  the
• 5:49
  patterns
• 5:49
  of
• 5:49
  our
• 5:50
  own
• 5:50
  growth.
• 5:51
  And
• 5:51
  how
• 5:52
  we
• 5:52
  understand
• 5:52
  the
• 5:53
  world
• 5:53
  from
• 5:53
  such
• 5:54
  an
• 5:54
  early
• 5:54
  age.
• 5:56
  That
• 5:56
  hero's
• 5:56
  journey,
• 5:57
  which
• 5:57
  is
• 5:57
  a
• 5:57
  great
• 5:58
  one
• 5:58
  for
• 5:58
  your
• 5:59
  about
• 5:59
  page
• 5:59
  on
• 6:00
  your
• 6:00
  website
• 6:00
  is
• 6:01
  important
• 6:01
  because
• 6:02
  it
• 6:02
  reveals
• 6:03
  truths
• 6:03
  about
• 6:04
  us
• 6:05
  as
• 6:05
  humans,
• 6:06
  the
• 6:06
  growth
• 6:06
  process
• 6:07
  and
• 6:07
  desire
• 6:07
  to
• 6:07
  live
• 6:07
  a
• 6:08
  life
• 6:08
  of
• 6:08
  meaning.
• 6:09
  And
• 6:09
  it's
• 6:09
  all
• 6:10
  woven
• 6:11
  into
• 6:11
  that
• 6:11
  Emotionally
• 6:12
  gripping
• 6:13
  narrative
• 6:14
  that
• 6:14
  you
• 6:14
  find
• 6:15
  in
• 6:15
  movies,
• 6:16
  in
• 6:16
  soap
• 6:16
  operas,
• 6:17
  and
• 6:17
  that's
• 6:17
  why
• 6:18
  these
• 6:18
  things
• 6:18
  are
• 6:18
  successful.
• 6:20
  And
• 6:20
  when
• 6:20
  you
• 6:20
  share
• 6:21
  your
• 6:21
  story,
• 6:22
  you
• 6:22
  build
• 6:23
  rapport
• 6:23
  with
• 6:23
  your
• 6:24
  ideal
• 6:24
  client
• 6:25
  and
• 6:25
  remembering
• 6:26
  it
• 6:26
  takes
• 6:27
  know,
• 6:27
  like,
• 6:28
  and
• 6:28
  trust
• 6:28
  to
• 6:29
  buy
• 6:29
  from
• 6:29
  you.
• 6:30
  So
• 6:30
  usually
• 6:31
  a
• 6:31
  story
• 6:31
  helps
• 6:32
  them
• 6:32
  know
• 6:32
  you
• 6:32
  like
• 6:33
  you
• 6:33
  and
• 6:33
  trust
• 6:34
  you
• 6:35
  in
• 6:35
  order
• 6:35
  to
• 6:36
  eventually
• 6:37
  be
• 6:37
  able
• 6:37
  to
• 6:38
  become
• 6:38
  your
• 6:38
  client.
• 6:39
  So
• 6:39
  let's
• 6:40
  think
• 6:40
  about
• 6:40
  the
• 6:40
  types
• 6:41
  of
• 6:41
  stories
• 6:41
  that
• 6:42
  you
• 6:42
  can
• 6:42
  tell
• 6:42
  as
• 6:43
  a
• 6:43
  coach.
• 6:44
  So
• 6:44
  we've
• 6:44
  talked
• 6:45
  about
• 6:45
  that
• 6:45
  first
• 6:45
  one,
• 6:46
  the
• 6:46
  hero's
• 6:46
  journey
• 6:47
  that's
• 6:47
  ideal
• 6:47
  for
• 6:48
  your
• 6:48
  website,
• 6:48
  for
• 6:49
  your
• 6:49
  social
• 6:49
  media.
• 6:50
  If
• 6:50
  you
• 6:50
  have
• 6:51
  undergone
• 6:52
  the
• 6:52
  journey
• 6:53
  of
• 6:53
  your
• 6:53
  ideal
• 6:54
  client
• 6:54
  and
• 6:54
  we
• 6:54
  find
• 6:55
  is
• 6:55
  most
• 6:56
  of
• 6:56
  us
• 6:56
  do
• 6:56
  the
• 6:57
  work
• 6:57
  because
• 6:57
  we
• 6:57
  have
• 6:58
  been
• 6:58
  on
• 6:58
  that
• 6:59
  journey.
• 6:59
  So
• 6:59
  if
• 6:59
  that
• 7:00
  is
• 7:00
  you,
• 7:00
  then
• 7:00
  the
• 7:00
  hero's
• 7:01
  journey
• 7:01
  is
• 7:01
  perfect
• 7:02
  for
• 7:02
  your
• 7:02
  website
• 7:03
  and
• 7:03
  for
• 7:03
  your
• 7:03
  social
• 7:04
  media.
• 7:05
  Another
• 7:06
  great
• 7:06
  type
• 7:06
  of
• 7:06
  story
• 7:07
  you
• 7:07
  can
• 7:07
  tell
• 7:07
  is
• 7:07
  your
• 7:08
  client
• 7:08
  success
• 7:09
  story.
• 7:10
  I
• 7:10
  talk
• 7:10
  about
• 7:10
  this
• 7:10
  a
• 7:10
  lot,
• 7:11
  how
• 7:11
  we
• 7:11
  can
• 7:11
  paint
• 7:12
  the
• 7:12
  picture
• 7:13
  of
• 7:13
  the
• 7:13
  transformation
• 7:14
  our
• 7:14
  ideal
• 7:15
  client
• 7:15
  went
• 7:15
  on.
• 7:16
  Really
• 7:17
  giving
• 7:17
  that
• 7:17
  detail
• 7:18
  instead
• 7:18
  of
• 7:18
  just
• 7:19
  saying
• 7:20
  it
• 7:20
  was
• 7:20
  great
• 7:21
  and
• 7:21
  they
• 7:21
  listened
• 7:21
  well,
• 7:22
  we
• 7:22
  really
• 7:22
  want
• 7:22
  to
• 7:22
  hear
• 7:23
  what
• 7:23
  went
• 7:23
  on
• 7:23
  in
• 7:24
  their
• 7:24
  life
• 7:24
  and
• 7:24
  what
• 7:25
  tangible
• 7:25
  difference
• 7:26
  your
• 7:27
  coaching
• 7:27
  made
• 7:28
  in
• 7:28
  their
• 7:28
  life.
• 7:29
  And
• 7:30
  as
• 7:30
  much
• 7:30
  as
• 7:30
  you
• 7:30
  can
• 7:31
  make
• 7:31
  it
• 7:31
  emotionally
• 7:32
  compelling.
• 7:33
  Then
• 7:33
  people
• 7:33
  will
• 7:34
  be
• 7:34
  able
• 7:34
  to
• 7:34
  see
• 7:34
  themselves
• 7:35
  in
• 7:35
  your
• 7:36
  other
• 7:36
  clients
• 7:37
  success
• 7:37
  stories.
• 7:39
  An
• 7:39
  inspirational
• 7:40
  story
• 7:41
  is
• 7:41
  another
• 7:41
  one
• 7:42
  telling
• 7:43
  the
• 7:43
  story
• 7:43
  of
• 7:43
  a
• 7:43
  client
• 7:44
  or
• 7:44
  even
• 7:45
  a
• 7:45
  public
• 7:45
  figure
• 7:46
  who
• 7:46
  overcame
• 7:47
  extraordinary
• 7:48
  odds
• 7:49
  or
• 7:49
  obstacles
• 7:50
  through
• 7:50
  the
• 7:51
  power
• 7:51
  of
• 7:51
  coaching
• 7:52
  and
• 7:52
  perseverance.
• 7:53
  I
• 7:53
  love
• 7:54
  doing
• 7:54
  this
• 7:55
  when
• 7:55
  I
• 7:56
  record
• 7:56
  this
• 7:56
  podcast
• 7:57
  and
• 7:57
  I
• 7:57
  often
• 7:58
  just
• 7:58
  pull
• 7:58
  in
• 7:59
  stories
• 7:59
  without
• 8:00
  even
• 8:00
  meaning
• 8:00
  to,
• 8:01
  to
• 8:01
  help,
• 8:02
  to
• 8:02
  inspire
• 8:03
  and
• 8:03
  motivate
• 8:04
  you
• 8:04
  to
• 8:04
  take
• 8:05
  action.
• 8:06
  To
• 8:06
  remind
• 8:06
  you
• 8:07
  that
• 8:07
  this
• 8:07
  is
• 8:07
  possible
• 8:08
  for
• 8:09
  you.
• 8:10
  For
• 8:10
  example,
• 8:10
  I
• 8:11
  had
• 8:11
  an
• 8:11
  onboarding
• 8:11
  call
• 8:12
  with
• 8:12
  someone
• 8:12
  today
• 8:13
  and
• 8:14
  she
• 8:14
  talked
• 8:14
  about
• 8:14
  the
• 8:14
  fact
• 8:15
  that
• 8:16
  it's
• 8:16
  a
• 8:16
  tough
• 8:16
  market
• 8:17
  right
• 8:17
  now.
• 8:18
  It
• 8:18
  seems
• 8:18
  to
• 8:18
  be
• 8:18
  really
• 8:19
  busy
• 8:19
  and
• 8:20
  that
• 8:20
  type
• 8:20
  of
• 8:20
  thing.
• 8:21
  And
• 8:21
  I
• 8:21
  shared
• 8:22
  with
• 8:22
  her
• 8:22
  that
• 8:22
  I
• 8:22
  never
• 8:23
  ever
• 8:24
  think
• 8:24
  about
• 8:25
  the
• 8:25
  market.
• 8:26
  Like
• 8:26
  does
• 8:26
  that
• 8:27
  mean?
• 8:27
  No
• 8:27
  one's
• 8:28
  buying?
• 8:28
  No
• 8:29
  very
• 8:29
  rarely
• 8:30
  does
• 8:30
  it
• 8:30
  mean
• 8:30
  no
• 8:30
  one's
• 8:31
  buying.
• 8:32
  So
• 8:32
  if
• 8:32
  they're
• 8:32
  buying
• 8:33
  from
• 8:33
  someone,
• 8:34
  how
• 8:34
  about
• 8:35
  you
• 8:35
  are
• 8:35
  going
• 8:36
  to
• 8:36
  be
• 8:36
  the
• 8:36
  best
• 8:37
  out
• 8:37
  there
• 8:37
  so
• 8:38
  they're
• 8:38
  buying
• 8:38
  from
• 8:38
  you,
• 8:39
  even
• 8:39
  if
• 8:40
  it
• 8:40
  is
• 8:40
  tough
• 8:41
  economical
• 8:41
  times.
• 8:43
  People
• 8:43
  are
• 8:43
  still
• 8:43
  buying.
• 8:44
  There
• 8:44
  are
• 8:44
  still
• 8:45
  people
• 8:45
  out
• 8:45
  there.
• 8:45
  You
• 8:46
  only
• 8:46
  need
• 8:46
  a
• 8:46
  few.
• 8:47
  It's
• 8:47
  not
• 8:47
  like
• 8:47
  you
• 8:47
  need
• 8:48
  millions
• 8:48
  of
• 8:48
  people
• 8:49
  to
• 8:49
  fill
• 8:50
  your
• 8:50
  practice.
• 8:51
  So
• 8:51
  what
• 8:51
  I
• 8:52
  love
• 8:52
  to
• 8:52
  do
• 8:52
  is
• 8:52
  inspire
• 8:53
  people
• 8:53
  to
• 8:53
  look
• 8:54
  for
• 8:55
  success
• 8:56
  stories.
• 8:57
  Look
• 8:57
  for
• 8:57
  the
• 8:57
  people
• 8:57
  that
• 8:58
  are
• 8:58
  succeeding
• 8:59
  in
• 8:59
  your
• 8:59
  industry,
• 9:00
  know
• 9:00
  that
• 9:01
  it
• 9:01
  is
• 9:01
  possible.
• 9:02
  And
• 9:02
  if
• 9:02
  it's
• 9:02
  possible
• 9:02
  for
• 9:02
  them,
• 9:03
  it
• 9:04
  is
• 9:04
  possible
• 9:04
  for
• 9:04
  you
• 9:05
  too.
• 9:06
  A
• 9:06
  final
• 9:07
  story
• 9:07
  I'll
• 9:07
  touch
• 9:08
  on
• 9:08
  is
• 9:08
  the
• 9:08
  educational
• 9:09
  story.
• 9:10
  So
• 9:10
  you
• 9:10
  can
• 9:10
  use
• 9:11
  a
• 9:11
  narrative
• 9:12
  to
• 9:12
  illustrate
• 9:13
  maybe
• 9:14
  a
• 9:14
  key
• 9:15
  methodology
• 9:15
  you
• 9:16
  use,
• 9:16
  a
• 9:16
  type
• 9:17
  of
• 9:17
  paradigm
• 9:18
  shift
• 9:18
  that
• 9:18
  you
• 9:18
  facilitate
• 9:19
  with
• 9:19
  your
• 9:19
  clients.
• 9:20
  How
• 9:21
  you
• 9:21
  can
• 9:22
  simplify
• 9:22
  those
• 9:23
  complex
• 9:23
  ideas
• 9:24
  through
• 9:24
  story
• 9:25
  of
• 9:26
  what.
• 9:26
  Happened
• 9:27
  when
• 9:27
  you
• 9:28
  asked
• 9:28
  that
• 9:28
  particular
• 9:29
  question.
• 9:30
  And
• 9:30
  it
• 9:30
  really
• 9:30
  then
• 9:31
  might
• 9:31
  resonate
• 9:32
  with
• 9:32
  your
• 9:32
  ideal
• 9:32
  client
• 9:33
  and
• 9:33
  them
• 9:33
  think,
• 9:34
  yeah,
• 9:35
  that
• 9:35
  was
• 9:35
  a
• 9:35
  good
• 9:36
  one.
• 9:36
  So
• 9:36
  they
• 9:36
  align
• 9:37
  with
• 9:37
  what
• 9:38
  they
• 9:38
  need
• 9:38
  to
• 9:38
  believe
• 9:38
  to
• 9:39
  buy
• 9:39
  your
• 9:39
  program.
• 9:40
  So,
• 9:41
  for
• 9:41
  example,
• 9:41
  if
• 9:42
  you
• 9:42
  are
• 9:42
  a
• 9:42
  career
• 9:42
  coach.
• 9:43
  They
• 9:44
  need
• 9:44
  to
• 9:44
  know
• 9:44
  that
• 9:45
  they
• 9:45
  can
• 9:45
  have
• 9:46
  a
• 9:46
  job
• 9:46
  that
• 9:46
  they
• 9:46
  enjoy.
• 9:47
  They
• 9:47
  need
• 9:48
  to
• 9:48
  believe
• 9:48
  that
• 9:48
  it
• 9:49
  is
• 9:49
  possible
• 9:50
  for
• 9:50
  people
• 9:50
  like
• 9:50
  them
• 9:51
  to
• 9:51
  have
• 9:51
  a
• 9:51
  career
• 9:52
  that
• 9:52
  they
• 9:52
  enjoy.
• 9:53
  So
• 9:54
  everything
• 9:54
  you're
• 9:54
  doing
• 9:55
  in
• 9:55
  your
• 9:55
  marketing
• 9:56
  is
• 9:56
  to
• 9:56
  change
• 9:57
  those
• 9:57
  beliefs
• 9:59
  to
• 9:59
  help
• 9:59
  them
• 9:59
  to
• 10:00
  see
• 10:00
  that
• 10:00
  this
• 10:00
  is
• 10:00
  possible.
• 10:01
  And
• 10:01
  therefore,
• 10:02
  if
• 10:03
  they
• 10:03
  buy
• 10:03
  your
• 10:03
  service,
• 10:04
  they
• 10:04
  are
• 10:04
  highly
• 10:05
  likely
• 10:05
  to
• 10:05
  achieve
• 10:06
  that
• 10:06
  success.
• 10:08
  So
• 10:08
  Let's
• 10:08
  talk
• 10:09
  about
• 10:09
  how
• 10:09
  to
• 10:10
  craft
• 10:10
  these
• 10:10
  compelling
• 10:11
  stories.
• 10:12
  The
• 10:13
  key
• 10:13
  story
• 10:13
  elements
• 10:14
  are
• 10:14
  a
• 10:14
  relatable
• 10:15
  character,
• 10:16
  often
• 10:17
  you
• 10:17
  or
• 10:17
  your
• 10:18
  other
• 10:18
  clients
• 10:18
  that
• 10:19
  you
• 10:19
  might
• 10:19
  be
• 10:19
  showcasing.
• 10:20
  Usually
• 10:21
  there
• 10:21
  is
• 10:21
  some
• 10:22
  sort
• 10:22
  of
• 10:22
  conflict
• 10:23
  and
• 10:23
  challenge
• 10:23
  that
• 10:24
  they
• 10:24
  have
• 10:24
  been
• 10:24
  through.
• 10:26
  Next
• 10:26
  up
• 10:27
  is
• 10:27
  the
• 10:27
  journey
• 10:28
  or
• 10:28
  transformation,
• 10:29
  the
• 10:29
  types
• 10:29
  of
• 10:29
  things
• 10:29
  that
• 10:30
  you
• 10:30
  did
• 10:30
  that
• 10:30
  helped.
• 10:31
  And
• 10:32
  finally,
• 10:32
  we
• 10:32
  want
• 10:32
  to
• 10:33
  end
• 10:33
  with
• 10:33
  a
• 10:33
  resolution,
• 10:34
  like,
• 10:34
  How
• 10:35
  did
• 10:35
  that
• 10:35
  help
• 10:35
  you
• 10:36
  to
• 10:36
  gain
• 10:36
  your
• 10:37
  success
• 10:37
  right
• 10:38
  now?
• 10:39
  So
• 10:39
  it's
• 10:40
  interesting,
• 10:40
  isn't
• 10:41
  it,
• 10:41
  without
• 10:41
  even
• 10:42
  realizing
• 10:43
  what
• 10:43
  I'm
• 10:44
  doing
• 10:44
  a
• 10:44
  lot
• 10:44
  of
• 10:45
  the
• 10:45
  time.
• 10:46
  That
• 10:46
  is
• 10:47
  what
• 10:47
  share
• 10:47
  in
• 10:48
  my
• 10:48
  story,
• 10:48
  that
• 10:49
  the
• 10:49
  relatable
• 10:49
  character
• 10:50
  is
• 10:50
  someone
• 10:51
  whose
• 10:51
  parents
• 10:51
  said
• 10:52
  they
• 10:52
  needed
• 10:52
  to
• 10:52
  get
• 10:52
  good
• 10:53
  jobs.
• 10:53
  So
• 10:53
  they
• 10:53
  went
• 10:54
  and
• 10:54
  got
• 10:54
  a
• 10:54
  good
• 10:54
  job.
• 10:55
  The
• 10:55
  conflict
• 10:56
  or
• 10:56
  challenge
• 10:56
  is
• 10:57
  that
• 10:57
  you
• 10:57
  have
• 10:57
  children,
• 10:58
  you
• 10:58
  realize
• 10:58
  you
• 10:58
  can't
• 10:59
  do
• 10:59
  the
• 10:59
  hours
• 10:59
  you
• 10:59
  used
• 11:00
  to
• 11:00
  do.
• 11:00
  You
• 11:00
  can't
• 11:01
  travel
• 11:01
  the
• 11:01
  way
• 11:01
  you
• 11:01
  used
• 11:02
  to
• 11:02
  do.
• 11:03
  And
• 11:03
  then
• 11:03
  the
• 11:03
  journey
• 11:04
  transformation
• 11:05
  of
• 11:06
  having
• 11:06
  no
• 11:07
  confidence
• 11:08
  and
• 11:08
  absolute
• 11:09
  rock
• 11:09
  bottom
• 11:10
  that
• 11:10
  I
• 11:10
  could
• 11:11
  run
• 11:11
  a
• 11:11
  business
• 11:12
  or
• 11:12
  find
• 11:12
  work
• 11:13
  that
• 11:13
  Works
• 11:14
  around
• 11:14
  me
• 11:14
  and
• 11:15
  my
• 11:15
  family
• 11:15
  and
• 11:15
  my
• 11:15
  values.
• 11:16
  And
• 11:17
  finally
• 11:17
  with
• 11:17
  the
• 11:17
  resolution
• 11:19
  of
• 11:19
  my
• 11:19
  goodness,
• 11:20
  this
• 11:20
  is
• 11:20
  actually
• 11:21
  happened.
• 11:21
  And
• 11:21
  this
• 11:22
  is
• 11:22
  possible
• 11:22
  with
• 11:23
  the
• 11:23
  power
• 11:23
  of
• 11:24
  a
• 11:24
  lot
• 11:24
  of
• 11:24
  coaching
• 11:25
  over
• 11:25
  the
• 11:25
  last
• 11:25
  few
• 11:26
  years.
• 11:27
  To
• 11:27
  help
• 11:28
  you
• 11:28
  to
• 11:28
  really
• 11:29
  set
• 11:29
  the
• 11:30
  scene.
• 11:30
  I
• 11:31
  would
• 11:31
  suggest
• 11:32
  painting
• 11:32
  vivid
• 11:33
  details.
• 11:34
  I
• 11:34
  went
• 11:34
  on
• 11:35
  a
• 11:35
  storytelling
• 11:35
  course
• 11:36
  once,
• 11:36
  and
• 11:36
  I
• 11:36
  was
• 11:37
  absolutely
• 11:37
  rubbish
• 11:38
  at
• 11:38
  this
• 11:38
  at
• 11:38
  the
• 11:38
  time
• 11:39
  And
• 11:39
  it's
• 11:40
  the
• 11:40
  details
• 11:40
  such
• 11:41
  as
• 11:42
  I
• 11:42
  remember
• 11:42
  someone
• 11:43
  really
• 11:43
  taking
• 11:44
  ages
• 11:45
  to
• 11:45
  paint
• 11:45
  this
• 11:45
  story
• 11:46
  of
• 11:46
  the
• 11:46
  different
• 11:47
  shades
• 11:47
  in
• 11:48
  the
• 11:48
  trees.
• 11:48
  And
• 11:49
  I
• 11:49
  remember
• 11:49
  thinking.
• 11:50
  God,
• 11:50
  they
• 11:50
  need
• 11:50
  to
• 11:51
  hurry
• 11:51
  up.
• 11:51
  But
• 11:51
  I
• 11:51
  actually
• 11:52
  now
• 11:52
  looking
• 11:52
  back,
• 11:53
  that's
• 11:54
  the
• 11:54
  thing
• 11:54
  I
• 11:54
  remember.
• 11:55
  I
• 11:55
  can
• 11:55
  literally
• 11:56
  picture
• 11:56
  the
• 11:56
  tree
• 11:57
  that
• 11:57
  she
• 11:57
  painted
• 11:58
  in
• 11:58
  this
• 11:58
  storytelling
• 11:59
  course
• 11:59
  that
• 11:59
  I
• 11:59
  was
• 11:59
  on
• 12:00
  in
• 12:00
  my
• 12:00
  workplace.
• 12:01
  So
• 12:02
  it's
• 12:02
  funny
• 12:02
  how
• 12:02
  we
• 12:03
  can
• 12:03
  hook
• 12:03
  into
• 12:04
  these
• 12:04
  visual
• 12:04
  elements
• 12:05
  and
• 12:05
  that
• 12:05
  helps
• 12:06
  us
• 12:06
  to
• 12:06
  remember
• 12:06
  the
• 12:06
  person,
• 12:07
  the
• 12:07
  story,
• 12:08
  the
• 12:08
  point
• 12:09
  of
• 12:09
  the
• 12:09
  story.
• 12:09
  You're
• 12:10
  wanting
• 12:10
  to
• 12:10
  build
• 12:10
  tension
• 12:11
  and
• 12:12
  emotion.
• 12:13
  Highlight
• 12:14
  those
• 12:14
  perspective
• 12:15
  shifts
• 12:15
  that
• 12:15
  you
• 12:15
  had
• 12:16
  and
• 12:17
  showcase
• 12:17
  a
• 12:18
  inspirational
• 12:19
  hopeful
• 12:19
  resolution,
• 12:20
  because
• 12:20
  that
• 12:20
  is
• 12:21
  ultimately
• 12:21
  what
• 12:22
  we
• 12:22
  all
• 12:22
  want.
• 12:24
  Metaphors
• 12:24
  and
• 12:24
  analogies
• 12:25
  also
• 12:26
  work
• 12:26
  really
• 12:26
  well.
• 12:28
  Many
• 12:28
  people
• 12:29
  talk
• 12:29
  about
• 12:30
  my
• 12:30
  front
• 12:31
  door,
• 12:31
  back
• 12:31
  door
• 12:32
  methodology
• 12:32
  when
• 12:33
  I
• 12:33
  talk
• 12:33
  about
• 12:33
  selling
• 12:34
  coaching.
• 12:35
  the
• 12:35
  amount
• 12:36
  of
• 12:36
  coaches
• 12:36
  that
• 12:36
  say,
• 12:37
  yeah,
• 12:37
  I
• 12:37
  know
• 12:37
  it's
• 12:38
  back
• 12:38
  door
• 12:38
  rather
• 12:39
  than
• 12:39
  front
• 12:39
  or
• 12:40
  so
• 12:40
  that
• 12:40
  analogy
• 12:41
  has
• 12:41
  really,
• 12:42
  really
• 12:42
  helped
• 12:42
  me
• 12:43
  to
• 12:43
  help
• 12:43
  more
• 12:44
  coaches
• 12:44
  understand
• 12:45
  that
• 12:45
  we
• 12:46
  can
• 12:46
  get
• 12:46
  so
• 12:47
  stuck
• 12:47
  in
• 12:47
  the
• 12:47
  back
• 12:48
  door
• 12:49
  of
• 12:49
  the
• 12:49
  confidence,
• 12:50
  the
• 12:50
  mindset,
• 12:50
  all
• 12:51
  the
• 12:51
  things
• 12:51
  that
• 12:51
  people
• 12:51
  really
• 12:52
  need
• 12:52
  to
• 12:52
  have
• 12:53
  the
• 12:53
  success
• 12:53
  that
• 12:53
  they
• 12:53
  want.
• 12:54
  But
• 12:55
  we
• 12:55
  need
• 12:55
  to
• 12:55
  keep
• 12:55
  remembering
• 12:56
  the
• 12:56
  front
• 12:56
  door,
• 12:56
  which
• 12:57
  is
• 12:57
  the
• 12:57
  thing
• 12:57
  that
• 12:58
  they
• 12:59
  ultimately
• 12:59
  just
• 13:00
  want
• 13:00
  right
• 13:01
  now.
• 13:01
  And
• 13:02
  that
• 13:02
  is
• 13:02
  the
• 13:02
  hardest
• 13:03
  thing
• 13:03
  to
• 13:03
  do
• 13:03
  as
• 13:03
  coaches
• 13:04
  when
• 13:04
  we
• 13:04
  spend
• 13:05
  so
• 13:05
  much
• 13:05
  of
• 13:05
  our
• 13:05
  lives
• 13:06
  in
• 13:06
  the
• 13:06
  back
• 13:07
  door.
• 13:07
  That
• 13:07
  is
• 13:07
  the
• 13:07
  coaching
• 13:08
  session.
• 13:08
  When
• 13:08
  they're
• 13:09
  in
• 13:09
  your
• 13:09
  program.
• 13:10
  But
• 13:10
  the
• 13:10
  front
• 13:11
  door
• 13:11
  is
• 13:11
  before
• 13:12
  they
• 13:12
  understand
• 13:12
  that
• 13:12
  any
• 13:13
  of
• 13:13
  that
• 13:13
  is
• 13:13
  at
• 13:13
  all
• 13:14
  important
• 13:14
  in
• 13:14
  their
• 13:15
  journey.
• 13:16
  So
• 13:16
  you
• 13:16
  can
• 13:17
  do
• 13:17
  that
• 13:17
  too
• 13:18
  in
• 13:18
  your
• 13:18
  storytelling.
• 13:20
  Let's
• 13:20
  turn
• 13:21
  to
• 13:21
  incorporating
• 13:22
  stories
• 13:23
  into
• 13:23
  your
• 13:23
  marketing.
• 13:25
  I
• 13:25
  say
• 13:25
  first
• 13:25
  up
• 13:25
  your
• 13:26
  easy
• 13:26
  win
• 13:27
  is
• 13:27
  your
• 13:27
  about
• 13:27
  page
• 13:28
  on
• 13:28
  your
• 13:28
  website,
• 13:29
  showcase
• 13:29
  your
• 13:30
  hero's
• 13:30
  journey.
• 13:31
  People
• 13:32
  want
• 13:32
  to
• 13:32
  know
• 13:33
  who
• 13:33
  you
• 13:33
  are.
• 13:34
  They
• 13:34
  don't
• 13:34
  want
• 13:34
  to
• 13:34
  know
• 13:35
  just
• 13:35
  your
• 13:35
  qualifications.
• 13:36
  They
• 13:36
  want
• 13:36
  to
• 13:36
  know
• 13:37
  you
• 13:37
  as
• 13:37
  a
• 13:37
  person.
• 13:39
  Another
• 13:39
  way
• 13:40
  you
• 13:40
  can
• 13:40
  showcase
• 13:41
  storytelling
• 13:42
  on
• 13:42
  your
• 13:42
  website
• 13:43
  is
• 13:43
  through
• 13:43
  those
• 13:44
  clients'
• 13:44
  stories,
• 13:45
  Your
• 13:45
  case
• 13:45
  studies,
• 13:46
  your
• 13:46
  testimonials,
• 13:47
  your
• 13:47
  results.
• 13:49
  Email
• 13:49
  marketing
• 13:50
  is
• 13:50
  another
• 13:50
  place
• 13:51
  where
• 13:51
  you
• 13:51
  can
• 13:51
  bring
• 13:51
  in
• 13:51
  stories.
• 13:53
  My
• 13:53
  wonderful
• 13:53
  friend,
• 13:54
  Faye
• 13:54
  Wallace
• 13:54
  always
• 13:55
  incorporate
• 13:55
  stories
• 13:56
  into
• 13:56
  email
• 13:57
  marketing
• 13:58
  And
• 13:58
  it
• 13:58
  helps
• 13:59
  you
• 13:59
  to
• 13:59
  want
• 13:59
  to
• 14:00
  read
• 14:00
  the
• 14:01
  end.
• 14:01
  Cause
• 14:01
  everyone
• 14:02
  wants
• 14:02
  to
• 14:02
  know
• 14:03
  the
• 14:03
  end
• 14:03
  of
• 14:03
  a
• 14:03
  story.
• 14:05
  Social
• 14:06
  media
• 14:06
  is
• 14:06
  another
• 14:06
  place
• 14:07
  where
• 14:07
  you
• 14:07
  can
• 14:07
  share
• 14:08
  your
• 14:08
  day
• 14:08
  in
• 14:08
  the
• 14:08
  life.
• 14:09
  You're
• 14:09
  behind
• 14:09
  the
• 14:09
  scenes,
• 14:10
  glimpses
• 14:11
  these
• 14:11
  work
• 14:12
  really
• 14:12
  well
• 14:12
  in
• 14:12
  launches
• 14:13
  as
• 14:13
  well.
• 14:14
  One
• 14:14
  of
• 14:14
  my
• 14:14
  clients,
• 14:15
  Jess
• 14:15
  at
• 14:15
  the
• 14:15
  moment
• 14:16
  is
• 14:16
  mid
• 14:16
  a
• 14:16
  launch
• 14:16
  and
• 14:17
  she
• 14:17
  is
• 14:17
  doing
• 14:17
  an
• 14:17
  amazing
• 14:18
  job
• 14:19
  with
• 14:19
  painting
• 14:20
  that
• 14:20
  behind
• 14:20
  the
• 14:20
  scenes
• 14:21
  of
• 14:21
  her
• 14:21
  portal
• 14:23
  And
• 14:23
  what
• 14:23
  she's
• 14:23
  preparing
• 14:24
  for
• 14:24
  the
• 14:24
  clients
• 14:24
  who
• 14:24
  have
• 14:25
  joined
• 14:25
  her
• 14:25
  program.
• 14:27
  Sales
• 14:27
  conversations
• 14:28
  is
• 14:29
  another
• 14:29
  way
• 14:30
  you
• 14:30
  can
• 14:30
  bring
• 14:31
  in
• 14:31
  storytelling
• 14:32
  by
• 14:32
  sharing
• 14:32
  those
• 14:33
  stories,
• 14:33
  that
• 14:33
  address
• 14:34
  your
• 14:34
  ideal
• 14:34
  client's
• 14:36
  objections
• 14:37
  of
• 14:37
  like,
• 14:38
  does
• 14:38
  this
• 14:38
  work
• 14:38
  for
• 14:38
  me?
• 14:39
  I
• 14:39
  know
• 14:39
  another
• 14:40
  client
• 14:40
  of
• 14:40
  mine,
• 14:40
  Levanah.
• 14:41
  Hello.
• 14:41
  If
• 14:42
  you're
• 14:42
  listening.
• 14:43
  Said
• 14:43
  to
• 14:43
  me,
• 14:44
  has
• 14:44
  anyone
• 14:45
  you
• 14:45
  work
• 14:45
  with
• 14:45
  come
• 14:46
  from
• 14:46
  my
• 14:46
  industry?
• 14:47
  I
• 14:47
  worry
• 14:48
  that
• 14:48
  because
• 14:48
  you
• 14:49
  used
• 14:49
  to
• 14:49
  work
• 14:49
  in
• 14:49
  HR.
• 14:50
  That
• 14:51
  everyone
• 14:51
  in
• 14:51
  your
• 14:51
  program
• 14:52
  is
• 14:52
  from
• 14:52
  HR.
• 14:53
  And
• 14:53
  I
• 14:53
  was
• 14:54
  able
• 14:54
  to
• 14:54
  say,
• 14:55
  no,
• 14:55
  I've
• 14:55
  got
• 14:55
  two
• 14:56
  other
• 14:56
  people
• 14:56
  from
• 14:57
  your
• 14:57
  industry
• 14:57
  in
• 14:58
  my
• 14:58
  program
• 14:58
  right
• 14:59
  now.
• 14:59
  So
• 14:59
  that
• 15:00
  really
• 15:00
  helped
• 15:00
  her
• 15:01
  join
• 15:01
  the
• 15:02
  program,
• 15:02
  knowing
• 15:02
  that
• 15:03
  I
• 15:03
  could
• 15:03
  help
• 15:03
  people
• 15:03
  like
• 15:04
  her.
• 15:05
  So
• 15:05
  in
• 15:06
  conclusion
• 15:07
  stories,
• 15:07
  create
• 15:08
  emotional
• 15:08
  resonance
• 15:09
  that
• 15:09
  build
• 15:10
  that
• 15:10
  know
• 15:10
  like,
• 15:11
  and
• 15:11
  trust
• 15:11
  that
• 15:11
  people
• 15:12
  need
• 15:12
  to
• 15:12
  buy
• 15:13
  from
• 15:13
  you.
• 15:14
  Have
• 15:15
  a
• 15:15
  think
• 15:15
  about
• 15:15
  how
• 15:15
  you
• 15:16
  can
• 15:16
  consciously
• 15:17
  collect
• 15:17
  those
• 15:17
  stories
• 15:18
  from
• 15:18
  your
• 15:18
  ideal
• 15:19
  clients
• 15:19
  and
• 15:20
  your
• 15:20
  own
• 15:20
  life
• 15:21
  experience.
• 15:23
  And
• 15:23
  if
• 15:23
  we're
• 15:23
  thinking
• 15:23
  about
• 15:24
  the
• 15:24
  topics
• 15:24
  that
• 15:24
  we
• 15:25
  covered
• 15:25
  today,
• 15:26
  firstly,
• 15:27
  we
• 15:27
  talked
• 15:27
  about
• 15:27
  the
• 15:28
  psychological
• 15:28
  behind
• 15:29
  the
• 15:29
  scenes
• 15:29
  reasons
• 15:30
  for
• 15:30
  storytelling.
• 15:31
  We
• 15:32
  unpacked
• 15:32
  the
• 15:33
  hero's
• 15:33
  journey
• 15:34
  and
• 15:34
  why
• 15:34
  that
• 15:34
  is
• 15:34
  such
• 15:35
  a
• 15:35
  successful
• 15:35
  story
• 15:36
  in
• 15:36
  your
• 15:37
  marketing.
• 15:38
  We
• 15:38
  talked
• 15:39
  about
• 15:39
  the
• 15:39
  types
• 15:39
  of
• 15:40
  stories
• 15:40
  for
• 15:40
  you
• 15:41
  to
• 15:41
  tell,
• 15:41
  including
• 15:42
  client
• 15:42
  success
• 15:43
  stories,
• 15:44
  personal
• 15:44
  journey,
• 15:45
  inspirational
• 15:46
  story,
• 15:46
  and
• 15:46
  educational
• 15:47
  story.
• 15:49
  We
• 15:49
  talked
• 15:49
  about
• 15:50
  how
• 15:50
  to
• 15:50
  create
• 15:51
  compelling
• 15:51
  stories,
• 15:53
  those
• 15:53
  key
• 15:53
  elements
• 15:54
  in
• 15:54
  a
• 15:54
  story,
• 15:55
  and
• 15:55
  how
• 15:55
  to
• 15:56
  set
• 15:56
  that
• 15:56
  scene
• 15:57
  with
• 15:57
  vivid
• 15:57
  details.
• 15:59
  We
• 15:59
  covered
• 15:59
  how
• 16:00
  you
• 16:00
  can
• 16:00
  incorporate
• 16:01
  stories
• 16:01
  into
• 16:01
  your
• 16:01
  marketing
• 16:02
  on
• 16:03
  your
• 16:03
  website,
• 16:03
  email
• 16:04
  marketing,
• 16:04
  social
• 16:05
  media,
• 16:06
  and
• 16:06
  in
• 16:06
  sales
• 16:06
  conversations.
• 16:09
  Tell
• 16:09
  a
• 16:09
  story
• 16:10
  this
• 16:10
  week,
• 16:11
  please
• 16:11
  do
• 16:12
  tag
• 16:12
  me
• 16:12
  in
• 16:13
  or
• 16:13
  share
• 16:14
  the
• 16:14
  link
• 16:14
  to
• 16:14
  your
• 16:14
  post
• 16:15
  with
• 16:15
  me
• 16:15
  afterwards,
• 16:16
  I
• 16:16
  would
• 16:16
  absolutely
• 16:17
  love
• 16:17
  to
• 16:17
  see
• 16:17
  your
• 16:18
  stories
• 16:19
  and
• 16:19
  support
• 16:19
  you
• 16:20
  on
• 16:20
  social
• 16:20
  media.
• 16:21
  I'm
• 16:21
  on
• 16:21
  LinkedIn
• 16:22
  as
• 16:22
  Joanna
• 16:23
  Lott.
• 16:23
  That's
• 16:24
  Joanna
• 16:24
  with
• 16:24
  an
• 16:24
  a
• 16:25
  lot
• 16:25
  with
• 16:25
  two
• 16:26
  T's.
• 16:27
  And
• 16:27
  Instagram
• 16:28
  as
• 16:28
  joannalottcoaching
• 16:30
  so
• 16:30
  please
• 16:31
  do
• 16:31
  go
• 16:32
  out
• 16:32
  there,
• 16:32
  share
• 16:32
  your
• 16:33
  hero's
• 16:33
  story
• 16:34
  and
• 16:34
  tag
• 16:34
  me
• 16:35
  in
• 16:35
  or
• 16:35
  share
• 16:36
  it
• 16:36
  with
• 16:36
  me
• 16:36
  afterwards.
• 16:37
  I
• 16:37
  would
• 16:38
  love
• 16:38
  to
• 16:38
  see
• 16:38
  that
• 16:38
  this
• 16:39
  podcast
• 16:39
  episode
• 16:40
  has
• 16:40
  helped
• 16:40
  you.
• 16:41
  And
• 16:41
  if
• 16:42
  you
• 16:42
  want
• 16:42
  the
• 16:42
  accountability
• 16:43
  to
• 16:43
  do
• 16:43
  this,
• 16:44
  these
• 16:44
  are
• 16:44
  the
• 16:45
  sorts
• 16:45
  of
• 16:45
  things
• 16:45
  we
• 16:46
  cover
• 16:46
  in
• 16:46
  our
• 16:46
  weekly
• 16:47
  calls
• 16:47
  in
• 16:47
  the
• 16:48
  business
• 16:48
  of
• 16:48
  coaching.
• 16:50
  You
• 16:50
  have
• 16:50
  breakout
• 16:51
  rooms
• 16:51
  in
• 16:52
  order
• 16:52
  to
• 16:52
  come
• 16:52
  up
• 16:53
  with
• 16:53
  your
• 16:53
  story,
• 16:54
  for
• 16:54
  example.
• 16:55
  And
• 16:55
  then,
• 16:56
  at
• 16:56
  the
• 16:56
  end
• 16:56
  of
• 16:56
  the
• 16:57
  session,
• 16:57
  I
• 16:57
  would
• 16:57
  be
• 16:58
  asking
• 16:58
  you
• 16:58
  to
• 16:58
  share
• 16:59
  in
• 16:59
  our
• 16:59
  slack
• 16:59
  channel,
• 17:00
  what
• 17:00
  you're
• 17:01
  intending
• 17:01
  to
• 17:01
  do
• 17:01
  differently
• 17:02
  as
• 17:02
  a
• 17:02
  result
• 17:03
  of
• 17:03
  this
• 17:03
  week
• 17:03
  session.
• 17:04
  So
• 17:04
  if
• 17:04
  you're
• 17:05
  ever
• 17:05
  wondering
• 17:06
  what
• 17:06
  it
• 17:06
  feels
• 17:06
  like
• 17:07
  to
• 17:07
  be
• 17:07
  part
• 17:07
  of
• 17:08
  the
• 17:08
  business
• 17:08
  of
• 17:08
  coaching
• 17:09
  and
• 17:09
  why
• 17:09
  it's
• 17:10
  such
• 17:10
  a
• 17:10
  successful
• 17:11
  container.
• 17:12
  It's
• 17:12
  not
• 17:12
  about
• 17:13
  the
• 17:13
  content
• 17:13
  and
• 17:14
  the
• 17:14
  fact
• 17:14
  you've
• 17:14
  already
• 17:14
  nailed
• 17:15
  your
• 17:15
  niche,
• 17:15
  where
• 17:15
  you've
• 17:15
  done
• 17:16
  your
• 17:16
  offer.
• 17:16
  You
• 17:16
  already
• 17:17
  know
• 17:17
  about
• 17:17
  marketing.
• 17:18
  It's
• 17:18
  the
• 17:18
  fact
• 17:19
  that
• 17:19
  every
• 17:19
  single
• 17:20
  week
• 17:20
  you
• 17:20
  become
• 17:21
  an
• 17:21
  absolute
• 17:22
  expert
• 17:23
  in
• 17:23
  your
• 17:23
  field.
• 17:24
  You
• 17:24
  get
• 17:24
  inspired
• 17:25
  to
• 17:25
  take
• 17:26
  different
• 17:26
  action
• 17:27
  than
• 17:27
  you
• 17:27
  would
• 17:27
  normally
• 17:27
  take,
• 17:28
  because
• 17:29
  that
• 17:29
  is
• 17:29
  what
• 17:29
  it
• 17:29
  takes
• 17:30
  right
• 17:30
  now
• 17:31
  to
• 17:31
  have
• 17:32
  that
• 17:32
  commitment,
• 17:33
  to
• 17:33
  be
• 17:33
  the
• 17:33
  best,
• 17:34
  to
• 17:34
  learn
• 17:34
  every
• 17:35
  single
• 17:35
  week
• 17:36
  and
• 17:36
  get
• 17:36
  better
• 17:36
  and
• 17:36
  better
• 17:37
  at
• 17:37
  your
• 17:37
  craft
• 17:38
  of
• 17:38
  marketing
• 17:39
  and
• 17:39
  selling
• 17:39
  your
• 17:40
  amazing
• 17:40
  coaching.
• 17:41
  So,
• 17:41
  if
• 17:41
  you
• 17:42
  are
• 17:42
  interested
• 17:42
  in
• 17:43
  help
• 17:43
  to
• 17:43
  make
• 17:44
  this
• 17:44
  happen,
• 17:45
  You
• 17:45
  will
• 17:45
  find
• 17:46
  the
• 17:46
  details
• 17:46
  of
• 17:46
  my
• 17:47
  program
• 17:47
  in
• 17:47
  the
• 17:47
  show
• 17:48
  notes.
• 17:48
  I
• 17:48
  would
• 17:48
  love
• 17:49
  to
• 17:49
  work
• 17:49
  with
• 17:50
  you
• 17:50
  to
• 17:50
  help
• 17:51
  you
• 17:51
  to
• 17:51
  personalise
• 17:52
  everything
• 17:52
  we
• 17:53
  do
• 17:53
  into
• 17:54
  your
• 17:54
  business.
• 17:55
  And
• 17:55
  like
• 17:56
  I
• 17:56
  say,
• 17:56
  at
• 17:56
  the
• 17:56
  end
• 17:57
  of
• 17:57
  every
• 17:57
  episode,
• 17:58
  trust
• 17:58
  yourself.
• 17:59
  Believe
• 17:59
  in
• 17:59
  yourself
• 18:00
  and
• 18:00
  be
• 18:00
  the
• 18:00
  wise
• 18:01
  Gardner
• 18:01
  who
• 18:01
  keeps
• 18:02
  on
• 18:02
  watering
• 18:03
  the
• 18:03
  seeds.
• 18:05
  Microphone (Samson Q2U Microphone): Thank
• 18:05
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• 18:05
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• 18:05
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• 18:06
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• 18:06
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• 18:06
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• 18:06
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• 18:07
  Microphone (Samson Q2U Microphone): episode
• 18:07
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• 18:07
  Microphone (Samson Q2U Microphone): Women
• 18:08
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• 18:08
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• 18:08
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• 18:08
  Microphone (Samson Q2U Microphone): Arena.
• 18:09
  Microphone (Samson Q2U Microphone): I
• 18:10
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• 18:10
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• 18:10
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• 18:11
  Microphone (Samson Q2U Microphone): free
• 18:11
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• 18:12
  Microphone (Samson Q2U Microphone): on
• 18:12
  Microphone (Samson Q2U Microphone): my
• 18:12
  Microphone (Samson Q2U Microphone): website
• 18:13
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 18:16
  Microphone (Samson Q2U Microphone): That's
• 18:16
  Microphone (Samson Q2U Microphone): Joanna
• 18:17
  Microphone (Samson Q2U Microphone): with
• 18:17
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• 18:17
  Microphone (Samson Q2U Microphone): A
• 18:18
  Microphone (Samson Q2U Microphone): and
• 18:18
  Microphone (Samson Q2U Microphone): Lott
• 18:18
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• 18:19
  Microphone (Samson Q2U Microphone): T's.
• 18:20
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 18:22
  Microphone (Samson Q2U Microphone): And
• 18:22
  Microphone (Samson Q2U Microphone): I'll
• 18:23
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• 18:23
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• 18:23
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• 18:24
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• 18:24
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• 18:26
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• 18:26
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• 18:27
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• 18:27
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• 18:27
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• 18:27
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• 18:28
  Microphone (Samson Q2U Microphone): useful.
• 18:28
  Microphone (Samson Q2U Microphone): Share
• 18:29
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• 18:29
  Microphone (Samson Q2U Microphone): friend
• 18:30
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• 18:30
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• 18:30
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• 18:30
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• 18:31
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• 18:32
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• 18:33
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• 18:33
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• 18:34
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• 18:35
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• 18:35
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• 18:35
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• 18:36
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• 18:36
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• 18:37
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• 18:37
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• 18:37
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• 18:38
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• 18:38
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• 18:38
  Microphone (Samson Q2U Microphone): Gardner
• 18:39
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• 18:39
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• 18:39
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• 18:39
  Microphone (Samson Q2U Microphone): watering
• 18:40
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• 18:40
  Microphone (Samson Q2U Microphone): seed.
• 18:41
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• 18:41
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• 18:42
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• 18:43
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• 18:43
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• 18:43
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