Latest / Let's talk Marketplace
11 Giants, 83% Share: A Data-Driven Map of Marketplace Concentration #LTM149
In this episode the focus is on data: Ingrid speaks with Friedrich Schwandt, co-founder of ECDB, about current developments in the global marketplace landscape. At the centre are new insights into market concentration, the growth of 3P models, and shifting dynamics among leading platforms.
They discuss why 84% of global e-commerce revenue now flows through marketplaces and how power structures within the top players are evolving – driven by the rapid growth of platforms like Temu, Shein or TikTok Shop.
At the same time, they take a closer look at regional champions and category specialists…
The skinny
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