Episode 13. Bringing Farmers Into the Financial System | IMFUYO

Voices and Visions · Oct 29, 2026 · 1h 10m · transcript

In this episode of Voices & Visions, Ivana Heijnen speaks with Bernard Njathi, Founder and CEO of IMFUYO, an award-winning agri-fintech company building data systems and financial products for Kenya’s livestock farmers, a group long excluded from formal credit.

The conversation looks at one of the world’s oldest professions and one of its least digitised sectors, and at what it takes to make farming financeable, attractive and sustainable again.

The episode covers:

Less than 4% of Kenya’s national credit reaches agriculture

Rural-to-urban migration and the shifting image of farming

How…