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Latest / Cry It Out Loud: Navigating Infertility, Miscarriage, Stillbirth, Infant Loss & Pregnancy After Loss

From Infertility & Baby Loss to Innovation: The Story Behind Hoopsy

In this heart-shattering yet powerfully healing episode of Cry It Out Loud, we speak with Lara Solomon, founder and CEO of Hoopsy — the eco-friendly pregnancy test brand that was born out of unimaginable loss. 💔

After losing both her parents, Lara thought she had experienced the depths of grief — until she faced infertility, baby loss, and the devastating realization that motherhood might not be in her future.

💡 But from grief came clarity. From heartbreak, came Hoopsy.

In this raw and honest conversation, Lara shares:

🌱 How losing her babies changed her forever

👣 What society gets wrong…

The skinny

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