Latest / Modern Lending Podcast
Loan Officer Marketing Strategy for AI, Social Media, and Referrals
Loan officer marketing strategy is changing fast as AI, social media, YouTube, and search reshape how clients find and trust local professionals.
In this live Alec Hanson session, we talk about what mortgage professionals need to understand about AI, why relevance is becoming the real challenge, and how loan officers can use modern marketing without losing the human connection that drives long-term business.
We cover AI for loan officers, mortgage marketing with AI, social media strategy, YouTube content, referral relationships, and why the winners in this next era will be the professionals…
The skinny
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