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What’s on Lenders’ Minds in 2025? Insights from Equifax Advisors

Equifax Advisors Maria Urtubey, Emmaline Aliff, Tom O’Neill, Jesse Hardin, and Dave Sojka share what they’re hearing directly from Equifax lending customers across industries. From student loan repayment impacts to shifting auto lending dynamics and tariff uncertainty, the team highlights the questions lenders are asking, the insights uncovered in one-on-one advisory sessions, and the recommendations that have resonated most in 2025.

Economist Shandor Whitcher of Moody’s Analytics delivers our macroeconomic update.

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