$100 Million Dollar Underwear Empire with CEO Joanna Griffiths
Joanna Griffiths built KNIX, a $100 million dollar bra + underwear empire with just $20,000 dollars. Knix is an innovative undergarments brand for women of all shapes, ages, sizes and skin tones. Their mission is to redefine intimates, which began with the revolutionary leakproof underwear. We discuss what women actually want from their undergarments, why trying them on is such a vulnerable experience, and she dives into the ins and outs of her business. We talk about the first steps she took after she first came up with the idea, how she dealt with her own inner critic, her decision to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.