"Retail Media Doesn't Have a Measurement Problem!" with Collin Colburn
Big deal on this episode as Collin Colburn, Vice President Commerce and Retail Media with IAB joins the show to set us straight on what is happening with Retail Media and "Commerce Media". He enlightens us on the measurement controversy, how AI is going to change media and where the industry is going with privacy and much more regulations on advertising. The Always Off Brand is always a Laugh & Learn!
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Guest: Collin Colburn
LinkedIn: https://www.linkedin.com/in/collin-colburn/…
The skinny
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