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Aristotle Walks Into a Bank with Rik Coeckelbergs

In this episode, Pål and Ville sit down with Rik Coeckelbergs, founder of The Banking Scene and author of Ethos in Banking, for a surprisingly philosophical conversation. Yes, this is the first Fintech Daydreaming episode where we willingly tumble down an Aristotle-themed rabbit hole.

Rik’s book dives into how the ancient trio of ethos, pathos, and logos can shape modern banking culture. Tturns out, these aren’t just concepts reserved for toga-wearing philosophers:

.- Ethos: Banks need credibility that runs deeper than slogans and “purpose” posters.

.- Pathos: Customers want to feel…

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