Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Your Phone is Enough: Empowering Nigerian SMEs with Mobile Content Creation

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Your Phone is Enough: Empowering Nigerian SMEs with Mobile Content Creation · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show today.
• 0:03
  I'm not an audio booth, so expect to hear some noise in the
• 0:06
  background. Now today is going to be another
• 0:09
  random episode and don't worry, I'll get over the random episode
• 0:13
  soon and get back to the out of the questions list or the list
• 0:19
  of topics that I think we should be talking about.
• 0:22
  Now, the reason why I'm doing a random episode today is because
• 0:27
  I happen to, well, today I went to NTA because my step sister
• 0:32
  was being interviewed. She's an artist, a what are they
• 0:38
  called? Again?
• 0:38
  She's an abstract artist based in Abuja just like I am.
• 0:42
  And so some of the wigs that NTA have taken a note of her work.
• 0:47
  And so she was invited for a program, I think it's called
• 0:51
  Generation XYZ or something like that.
• 0:53
  And well, basically, you know, young people stuff, they
• 0:56
  interview people about all sorts of things, whether it's art, the
• 1:00
  economy or history, government, whatever.
• 1:03
  But it's just young people's takes on all sorts of things
• 1:06
  that are moving and shaking in Niger.
• 1:09
  So of course she was going to go for this thing.
• 1:12
  And so she's like, you know, she wanted me along for the ride,
• 1:15
  you know, support and all that. So I said, sure, no problem.
• 1:19
  So we're off to NTA to get the her feature recorded today.
• 1:25
  And while we were there, I noticed a couple of things about
• 1:29
  the content production. The fellow who handled the
• 1:31
  interview has a similar mindset like me.
• 1:34
  So I figured, let me just hop on the podcast real quick and just
• 1:38
  share with you guys some of the all I put in, like key takeaways
• 1:46
  that I took from the recording, from the recording session,
• 1:50
  which kind of mirrors some of my some of the things I've been
• 1:55
  saying over here on the podcast when I'm talking to you guys
• 1:58
  about content production and how I think some of you are
• 2:00
  overthinking it because some of you want everything to be
• 2:02
  perfect before you do everything.
• 2:04
  And even though I keep telling you guys that look for this
• 2:08
  podcast, right from day one, there's just been me and a
• 2:10
  mobile phone. It doesn't matter.
• 2:13
  You know, back when it was my Samsung, what was it called?
• 2:16
  There was a Samsung something these small.
• 2:19
  Now it's a small phone. I think it's a dinosaur you
• 2:23
  don't see with anybody anymore that the I think was the J5 or
• 2:27
  something, the Samsung J5, you know, double SIM.
• 2:30
  And I've also used iPhone, iPhone 5, what else?
• 2:35
  Like all kinds of models, whether it's cheap phone,
• 2:38
  expensive phone, mid range phone.
• 2:41
  OK, I haven't used any high range phone, but this broadcast
• 2:44
  is just me and a mobile phone, as in nothing else.
• 2:48
  And still people don't get it. Anyway, look, I've gone too far.
• 2:51
  I'm really beginning to rant. Let me just give the listener
• 2:54
  shout out first and then we'll go straight into what it is only
• 2:57
  to talk about. So today I'm going to shout out
• 3:01
  Usha Iguo, who found me on LinkedIn, sorry, who found me on
• 3:07
  the podcast and then reached out to me on LinkedIn after
• 3:09
  listening to a couple of episodes.
• 3:11
  Now I know for sure that I pronounced Usha's surname
• 3:13
  correctly because I confirmed that he's chief.
• 3:16
  So he's my homeboy. We're from the same state.
• 3:18
  And in fact, that's how we got the conversation going because
• 3:21
  his surname is, it's kind of interesting if you're a chief
• 3:24
  person, you understand. So I'm not going to say what his
• 3:27
  surname means, you know, so because I'm not trying to
• 3:31
  embarrass the guy or anything. Bob Yeah, if your team, it's
• 3:34
  exactly what it is. His name is Usha.
• 3:37
  His surname is Go. And just makes me wonder
• 3:40
  sometimes, like what were ancestors thinking?
• 3:42
  You know, people are selecting surnames that selecting names
• 3:45
  that mean all kinds of things like, you know, like Yoruba
• 3:48
  people, you know, when they say IDME and all that, I think IDME
• 3:53
  is like the crown looks good on me, you know, So people select
• 3:55
  names like that. The crown looks good on me.
• 3:58
  Wealth is my portion. What else, you know, blessing is
• 4:02
  my portion. You know, all those kind of
• 4:04
  names or like EBO names, you know, like, OK, no, I don't know
• 4:10
  like EBO names. Like God is my strength.
• 4:13
  God is my this God is my that you know, so people are
• 4:15
  selecting that kind of names, prosperity, progress, peace,
• 4:19
  blessing, wealth, you know, everything.
• 4:22
  And then you now go and select a name that means you.
• 4:24
  So I don't know my team ancestors sometimes when I know
• 4:29
  try as in you guys should have tried with the surnames that you
• 4:32
  you gave us anyway, so we shall really glad that you listen to
• 4:36
  the show. And he discovered me because one
• 4:41
  of his boys who is a gala referred the show to him.
• 4:45
  And I'm really glad that our people, you know, tea people,
• 4:50
  you don't have people you gala, you get the A2 low.
• 4:56
  You know, our people, that, that whole side, you know, Ben Way,
• 5:00
  Ben with NASA white Ish ta Rabbi Ish.
• 5:03
  You know, I'm glad that we're beginning to open eye, you know,
• 5:06
  small, small, we're beginning to learn about all kinds of
• 5:09
  interesting things that are going on in the world and
• 5:11
  getting involved in these sorts of things because we can't keep
• 5:14
  letting all the Yoruba boys have all the fun.
• 5:17
  So, you know, we too, we need to shine our eyes.
• 5:19
  We need to go to school. We need to take advantage of all
• 5:21
  the stuff that is going on in the world.
• 5:23
  And Usha is he does front end, front end, he's a front end
• 5:30
  developer, so he's into designing apps and that sort of
• 5:34
  thing. And then he also does branding
• 5:37
  and design works for his clients, although he's still in
• 5:40
  school. So we had some conversation
• 5:42
  about how to keep that kind of hustle going because he's a
• 5:45
  final year. And I'm not one of those people
• 5:47
  who believes that because you met that final year, kill your
• 5:49
  hustle. Because if you've been doing
• 5:51
  this business, you know, year one, year 2, year three, you
• 5:53
  know, it's a final year, you kill it, then you finish to now
• 5:57
  try and revive it after you leave school.
• 6:00
  You know, it's somehow. So I think you can slow things
• 6:02
  down in year 4, but you don't necessarily have to kill it.
• 6:05
  So we had some of those conversations.
• 6:08
  And then I'm really, really proud when I catch people
• 6:11
  starting early because the mistake that some of us made
• 6:13
  was, you know, secondary school flex, university flex, masters,
• 6:18
  flex. Then after you finish masters,
• 6:20
  you now say, OK, So what am I going to do with my life?
• 6:23
  That's a little too late. So for those of you who are
• 6:25
  running one or two things now in uni, please continue running it.
• 6:29
  It's, it's going to make that whole conversation of when
• 6:34
  you're done with university and masters and OK, what to do next?
• 6:41
  It's going to make all those conversations on what next a
• 6:42
  whole lot easier. So whatever it is, you're you're
• 6:44
  you're running, just keep on running it.
• 6:46
  So Usha, thank you very much for listening to the show.
• 6:50
  Usha's friend. Thank you very much for letting
• 6:52
  Usha know that there's some goodness right here.
• 6:55
  And please, all my people listening teeth people who are
• 6:59
  listening. You don't have people listening.
• 7:01
  You get the IT to low people, even our plateau people be wrong
• 7:06
  people. All of you.
• 7:08
  Please, you guys share the show, whether you believe in the
• 7:12
  merits of the show or not, share the show just so that our people
• 7:15
  can see that there's farming is not bad, but our people from
• 7:24
  that side of the world, you know, we know ourselves.
• 7:27
  We need to know that there's the world is going beyond the world
• 7:31
  is developing beyond farming. You know, there's a modern
• 7:34
  global world out there. And the sooner we Start
• 7:37
  learning, trying to be a part of it, trying to take advantage of
• 7:40
  it and trying to set our kids up right, you know, the better.
• 7:44
  Or else wake up one day and we'll see that Yoruba boys and
• 7:47
  girls have cornered everything. And, you know, Yoruba house Ebo,
• 7:52
  you know, other tribes like they would have arranged themselves.
• 7:56
  And we'll still be stuck in the era of, you know, still be stuck
• 8:01
  in the Stone Age. So share the podcast.
• 8:03
  Let our people see now there's a brave new world out there and
• 8:07
  there's ways to make money, advance ourselves, advance our
• 8:12
  families, advance our communities.
• 8:13
  So let's push out the gospel so that our people can open eye and
• 8:18
  we'll all achieve progress. So yeah, that's the listener
• 8:23
  shout out for today. OK.
• 8:26
  Yeah. We also have conversations about
• 8:28
  this whole thing of branding before going into business, but
• 8:31
  I have already made podcast episodes about that, So I won't
• 8:35
  delve into that. But let me just say for those of
• 8:37
  you who are thinking let me get my brand right before I start
• 8:41
  branding sometimes is an artifact.
• 8:43
  It's an after effect of the substantial things that you're
• 8:46
  already doing. So in other words, if you're
• 8:48
  doing good business now and your sales game is on point by by
• 8:55
  role, I say by after effect or whatever, you will be achieving
• 8:59
  a brand. So like when people give me up
• 9:01
  and they ask me, is that, oh boy, your brand is tight.
• 9:03
  What did you do? My answer is, look, I did not
• 9:05
  create any brand. I did not set out to create a
• 9:08
  brand. This is the idea that I had.
• 9:10
  I was a wedding photographer. I was doing media.
• 9:13
  People say you're good at this whole sales thing.
• 9:16
  Come and train my people. Come and train my people.
• 9:18
  And I just thought about it. If I'm going to cut, if I'm
• 9:21
  going to delve into the consulting space, I'm behind was
• 9:25
  how do you say it? I can't remember the expression.
• 9:27
  Anyway, I'm behind. I need to do something to catch
• 9:30
  up. So content marketing had to be
• 9:33
  the thing for me. And podcasting, I just pick
• 9:37
  podcasting because it's easier than every other thing I can.
• 9:41
  I can do. I can do video, but video is
• 9:44
  work. Audio is easy.
• 9:46
  Just pick up the phone, hit record, talk, finish, stop,
• 9:50
  upload, podcast episode done. So that's the reason why I
• 9:53
  picked podcasting. So for those of you who
• 9:55
  wondered, I wasn't thinking scientific.
• 9:57
  I didn't think. It's not like I had any clear
• 9:59
  strategy. It's just that podcasting was
• 10:02
  the easiest thing for me to do. So that's why I picked it.
• 10:05
  Then that was just it. I kept doing good business, kept
• 10:09
  talking about what I do on LinkedIn, kept putting out
• 10:13
  episodes and you know, things like that.
• 10:16
  And then over time, this Halo or this association of a brand has
• 10:21
  now been credited to me or associated to me because people
• 10:25
  are seeing the substantial stuff that I'm doing.
• 10:28
  So if you look at my brand in quotes and you like my brand,
• 10:33
  this is a perfect example of what it is I'm trying to say.
• 10:35
  I didn't sit down and say what is my brand and then start from
• 10:38
  there. I just decided to do good
• 10:40
  business practice from day one and then the Halo of the brand
• 10:43
  is something that has attracted has attached to me as we go
• 10:46
  along. Now when a house on Big Pepper,
• 10:49
  yes, I will go and get a brand consultant and they will clean
• 10:52
  me up because my wife says I dressed like a Ghanaian school
• 10:54
  teacher. In fact, I went to Rapid
• 10:58
  Broadcasting Network yesterday, TV station here in Abuja cause
• 11:03
  were discussing one or two things.
• 11:05
  And so I came to come and pick up my children from school.
• 11:09
  And as my oldest son saw me, he's like, daddy, where did you
• 11:12
  go today? I said, I went to Rapid
• 11:14
  Broadcasting Network. So OK, yeah, that, that figures.
• 11:17
  I'm like, what does that mean? And I thought I was like, you
• 11:21
  know, today you're properly dressed.
• 11:22
  That's why I said, now what do you mean properly dressed?
• 11:25
  That I'm wearing your trousers, I'm wearing proper sandals and
• 11:28
  I'm wearing my Ankara whatever. And myself, I was like, yeah,
• 11:30
  yeah, you don't, you don't dress this nice.
• 11:32
  You know, you only dress like this when only when you're going
• 11:36
  out. And you know, so I was like, OK,
• 11:38
  noted. Shots fired.
• 11:40
  So I understand that yeah, I have to clean my image.
• 11:42
  So when I get some small money, yes, they'll be a brand
• 11:45
  consultant and we'll do the every, every who arranged my
• 11:49
  wardrobe, who gave me some new clothes, you know, make the boy
• 11:52
  fresh. Who knows, maybe go to the gym,
• 11:54
  get a six pack. So I'll do all that branding
• 11:56
  work later on, fancy website logos, colours, everything, hook
• 12:02
  up TV and radio interviews and you know all that.
• 12:08
  So yes, in the future I will do some branding work, but for now
• 12:12
  it is OK to just say that you're starting off doing good business
• 12:15
  and then the after effect of the brand is going to follow you.
• 12:19
  So some of you guys don't overthink this thing.
• 12:22
  Don't sit down and be planning too much.
• 12:24
  Another reason why I say take it easy on the branding thing is
• 12:27
  because sometimes you guys are trying to craft your brand and
• 12:31
  you don't have even enough information about you, don't
• 12:34
  know about enough about you, about your target audience even
• 12:36
  make the best choices. Now for someone like me that
• 12:39
  I've already done a bit of work. The podcast is over 950
• 12:43
  episodes. I've been speaking for a couple
• 12:46
  of years, been consulting for like 2 years now.
• 12:50
  Let's see what else you know, as in like there's a body of work
• 12:55
  and I have a sense of who my customers are and things like
• 12:57
  that. So when I bring you the branding
• 12:59
  specialist, it's going to be a very direct conversation.
• 13:03
  The branding person can ask me, who are you?
• 13:05
  I can tell them who are your clients?
• 13:07
  I can tell them we can have the question about brand promise,
• 13:12
  about user experience, about everything, about positioning
• 13:16
  and they have all the information they need to get
• 13:18
  things done. But if you are the early stage
• 13:21
  clients, 0. Trading history 0, all you have
• 13:25
  are your aspirations. You can be crafting a brand that
• 13:29
  is not going to suit the reality of when you start doing stuff
• 13:33
  because you might be thinking you're assault of the earth so
• 13:36
  let your brand be rustic. But then maybe when you start
• 13:40
  you are attracting high end clients and then the branding
• 13:43
  that you selected for yourself does not work.
• 13:45
  Or what actually happens, which is the other way around.
• 13:48
  People want to be aspirational. So you now think high end brand
• 13:51
  luxury this, luxury, this luxury that.
• 13:54
  But then you're in business for one year and when it comes to
• 13:57
  luxury 0, as you haven't had any luxury clients.
• 14:01
  And then there's a mismatch because you're doing luxury
• 14:03
  positioning. But then all the people that
• 14:05
  you're doing business with either salt of the earth or wait
• 14:08
  and get and you know, all these sorts of things.
• 14:10
  So those are my thoughts on the matter.
• 14:14
  OK, now look at me. I spent too much time on the
• 14:17
  intro. OK, so like I said, today is a
• 14:22
  random episode, so I guess that's not a problem.
• 14:24
  So on to content creation. So like I said, my steps is went
• 14:28
  over to NTA today. And the guy who was there is is
• 14:32
  kind of like my people. As I saw him, I knew, OK, yeah,
• 14:35
  he's he's my guy. So, you know, nice conversation.
• 14:40
  The guys are like, OK, let's head over to the main building
• 14:43
  and that's what we're going to shoot.
• 14:45
  And all the while I was wondering, OK, it's just this
• 14:47
  guy, like, where's the crew? Because my father used to be an
• 14:50
  NTA. And you know, the old school
• 14:52
  stuff, you know, it'll be plenty of camera, camera, lights,
• 14:55
  lights, lights, you know, that whole thing.
• 14:57
  And then we got to NTA. And I'm like, oh, OK, so this is
• 14:59
  where the studios are. And it's like, yeah, sure.
• 15:01
  So let's go this way. We came up and the next thing we
• 15:03
  went out to the back. The new studios is really,
• 15:07
  really lovely as in like I buttoned the concept.
• 15:09
  The concept is real tight. You go up to the top, there's
• 15:13
  like a small roof, you open it. They did this, what's it called?
• 15:18
  This thing that looks like grass, like carpet grass.
• 15:20
  They did that on the whole roof. And then there was this place
• 15:25
  where it looks like this thing where, you know, boys go to go
• 15:29
  and take shisha in Abuja. So, you know, like these things
• 15:32
  where I don't know how to describe it, it's not like a
• 15:37
  thatch roof, but then with chairs and then it's open
• 15:39
  seating looks like a place where you can have your shishan be
• 15:41
  having drinks and, you know, just you maybe watch football.
• 15:44
  So they had that kind of thing on the roof.
• 15:46
  And I was impressed. I was like, oh boy, I didn't
• 15:49
  know that anti has money like this.
• 15:50
  And the guys like the anti has changed or the anti is moving,
• 15:54
  moving ahead. And in my mind, I'm thinking you
• 15:56
  guys should have had money when my father was in service.
• 15:58
  So yeah, paid my father well so that we could have lived his
• 16:01
  life anyway. So he took us out onto the roof
• 16:06
  and he's like, OK, this is what we're going to record.
• 16:08
  And I say, hey, where's everybody else?
• 16:09
  He said no, I'm going to use my phone.
• 16:10
  I was like, nice, nice one. He's like, yeah, sure, there's
• 16:13
  no problem. This is how we'll do it.
• 16:14
  She will sit down here, we'll display the pictures here.
• 16:17
  We're going to frame her like this.
• 16:19
  This guy has a lapel mic. Just clipping on here.
• 16:22
  Shady battery is OK, No problem. We now meet hard for lights to
• 16:25
  be sure that light was OK, made one or two adjustments and then
• 16:28
  that's it. That's how we did the recording.
• 16:32
  The focus was just to make sure that the lighting was good.
• 16:35
  The lapel mic have battery. So the battery was OK.
• 16:39
  What do you call this thing, this thing where that holds the
• 16:42
  phone steady? Is it gamble I be is it a
• 16:46
  tripod, a tripod? So tripod and then that was it.
• 16:51
  And I was like, but you know, Are you sure?
• 16:53
  I was like, yes, that all the ones that air on NTA, the one
• 16:57
  that he's the one that handled the production and that's how he
• 16:59
  does it. And he does with the iPhone.
• 17:01
  I was like, nice one, good, good, good.
• 17:03
  But I was curious. So I asked him why he said, you
• 17:06
  know, civil service now, you know, all these cameramen, how
• 17:09
  they like to give people headache.
• 17:11
  And, you know, we just had that discussion that, you know, you
• 17:14
  called the cameraman. It's only when the cameraman is
• 17:16
  free that he will come. And then if you have specific
• 17:22
  angles that you want, the guy will say, no, I'm not moving my
• 17:24
  camera. And then of course, he didn't
• 17:27
  say it, but I understand how it works because like, if you want
• 17:30
  to call the camera guy, definitely you have to mobilize
• 17:32
  him. You have to give him something.
• 17:34
  And of course his government work.
• 17:35
  So it's like, how will I mobilize you to do your job?
• 17:39
  As in I'm going to be dropping my own money for you to do your
• 17:42
  own job. He didn't say that, but I'm just
• 17:45
  saying since we hang around these people, I know how it
• 17:48
  works that you want the camera Matri show you gas mobilizing,
• 17:51
  you know, something for chops, something for transport and all
• 17:53
  those sorts of things. So that's how we rigged it.
• 17:58
  That's how we shot it. So on the spot, mobile phone set
• 18:02
  it up, lighting was OK, location was good, wireless lapel mic,
• 18:07
  the battery was OK. It was there and then that we
• 18:10
  agreed on the agenda on the spot.
• 18:12
  So this is the program. This is how we're going to roll.
• 18:14
  These are the kind of questions I'm going to ask you at this
• 18:17
  point. You're going to talk about this,
• 18:18
  you're going to talk about this, you're going to talk about that.
• 18:21
  We agreed. As per Big Brother, I gave her
• 18:23
  my advice on a couple of things and then we shot it.
• 18:26
  After that, he used the same mobile phone to now get B
• 18:29
  rolled, zoom in on some of the paintings, you know, things like
• 18:32
  that. And then we did multiple takes
• 18:34
  because there were some things that she did she wasn't
• 18:36
  comfortable about. She forgot to include a call to
• 18:39
  action. At the end of the day, we agreed
• 18:40
  to what the call to action would be.
• 18:42
  You know how people can hit her up if they're interested in
• 18:44
  checking out, how checking out her work and shop, shop. 30
• 18:51
  minutes, we were done. No fancy production, nothing.
• 18:56
  Now it's like, OK, so how far would the editing now?
• 18:58
  He said no, that is not a problem now just drag the phone
• 19:00
  into the computer and then I'll edit.
• 19:02
  And then I said we're good to go.
• 19:04
  I said OK, correct. So when will the show be airing
• 19:06
  now? He said Thursday, and I was
• 19:09
  like, today is Tuesday. He said today is Tuesday, you
• 19:13
  were on Thursday. Now that is not a big deal now.
• 19:15
  So B is just sharp, sharp, you know, from here when I finished
• 19:18
  recording this, I'll just go and do the editing.
• 19:20
  I do the editing myself, you know, and we finished it, gave
• 19:24
  the guy high 5, and I was really impressed.
• 19:26
  And that was it. That's how the day hanging out
• 19:30
  the NTA went was not a fancy thing.
• 19:33
  We didn't enter into the studio. There was no gigantic lights,
• 19:37
  there was no teleprompter. It was just three people with
• 19:41
  five paintings sitting under AI. Don't know how to call it a
• 19:47
  canopy or something sitting under that canopy like thing on
• 19:51
  a roof. We asked her tough and that and
• 19:55
  that was it. So the lesson that I'm trying to
• 19:58
  give you guys here on the podcast, in case you're a first
• 20:01
  time listener and you haven't heard me rant about these sorts
• 20:03
  of things before. The lesson I'm going to give you
• 20:05
  is when it comes to content, please, you should stop
• 20:08
  overthinking content. And I hope you guys can see that
• 20:12
  it's not that I'm being weird. I know some people say I'm
• 20:15
  weird. I like to do everything
• 20:16
  different, but even at the level of NTA.
• 20:20
  Some of this stuff that you're going to see the show.
• 20:24
  You know what, I think I'll try and get the name of the show.
• 20:27
  I think it's Gen. generation XYZ or something.
• 20:31
  But just anyway, let me not talk.
• 20:35
  Let me not talk too much. Maybe I'll just get the audio
• 20:36
  clip and then I'll put it on YouTube when The thing is out so
• 20:40
  that I can send people over there and say, look, you know
• 20:42
  that one that I said mobile phone strictly, this is the
• 20:46
  footage so that people can see. Then they'll believe there's no
• 20:48
  matter if I'm trying to be contrarian or something.
• 20:51
  So you guys should stop overthinking your content.
• 20:53
  You guys are overthinking it. You don't need the fancy lights.
• 20:57
  You don't need the 2,000,000 naira budget to get the camera
• 21:00
  plus the light plus this plus that plus the new computer.
• 21:03
  You don't. The most important thing in my
• 21:06
  own opinion, is the script or the agenda or the message.
• 21:11
  Is that thing on point? When that thing is on point, you
• 21:16
  can do a lot with the modern equipment, the phones or the
• 21:21
  cameras that we already have. So if you have a modern
• 21:25
  camcorder, your modern camcorder now is probably better than
• 21:28
  professional TV recorders that people used to use 20 years ago.
• 21:32
  So if all you have is camcorder, there's no need to going to
• 21:36
  spend money and say that you want to get the latest DSLR, the
• 21:40
  latest camera, the latest, the latest can on whatever it is.
• 21:43
  There's no need. If camcorder is all you have,
• 21:45
  start. If mobile phone is all you have,
• 21:48
  start. But the main thing is let's
• 21:50
  focus on what is it that we are going to see.
• 21:53
  Remember we showed up there, we picked a nice location next to
• 21:58
  the Astroturf. You know, the thing will look,
• 22:00
  especially when you use depth of field, the green will now look
• 22:03
  like it's natural grass and the place is nice and laid back.
• 22:07
  It looks like a nice hangout session where everybody out of
• 22:10
  the shot, we're about to record. You should go for you're making
• 22:13
  too much noise, you know, that sort of thing.
• 22:15
  So we can get nice clean audio. And then we agreed for this
• 22:18
  feature. What are we trying to say?
• 22:21
  What is the main message? Which are the paintings that
• 22:23
  you're going to talk about and why?
• 22:25
  And then what is the final message that you want to send
• 22:28
  out to the audience? And then at my prompting, what
• 22:31
  is the call to action? How should people hook up with
• 22:33
  you at the end of the day? Because you know, there's no
• 22:35
  point of going on NTA and not promoting your market.
• 22:40
  And that's a mistake I noticed that lots of people make because
• 22:42
  I see on LinkedIn, people share when maybe they get interviewed
• 22:46
  by Channels TV or something. And it's a wonderful interview.
• 22:49
  By the end of the day, you know, you didn't push your market.
• 22:53
  I'm like, what's the point? You have to push your market.
• 22:55
  You don't have to do it in an overt, overtly aggressive way.
• 23:00
  But you can cap out the episode, the interview by saying, OK,
• 23:05
  let's say it's Channels TV and Mukwe is the one who interviews.
• 23:08
  You say, OK, I'm great. Thank you very much.
• 23:10
  It was a pleasure being here on the show.
• 23:14
  If anybody who has been listening has questions, blah,
• 23:17
  blah, whatever, or wants to see how we can work together on so,
• 23:20
  so so and so, I'm available on all socials.
• 23:24
  Just search for my name. You can find me, reach out and
• 23:28
  I'd love to get in touch with your audience.
• 23:30
  You know, something like that. That's a simple CTA leaves room
• 23:34
  for somebody to say, oh, I saw you on Channels TV when you were
• 23:37
  on Mukwe show. I like what you said about blah,
• 23:40
  blah, blah, blah, blah. And then conversation carries.
• 23:43
  And then from there, you hopefully you get some business
• 23:47
  by the time you appear on some of these shows.
• 23:50
  So please, for those of you who have the good fortune or if
• 23:54
  you're able to hook up an interview on programs like this,
• 23:58
  please don't forget call to action.
• 24:01
  Don't go outlandish and say my paintings are three million.
• 24:07
  If you want to place an order, this is my account number.
• 24:10
  You know, no, that's too far. Keep it nice and classy.
• 24:12
  But there should be a call to action at the end of the day.
• 24:15
  So stop overthinking your content now.
• 24:17
  These are some simple guidelines.
• 24:19
  If you're thinking of photo content, photos, any modern
• 24:25
  phone is good enough. If you're thinking of photos,
• 24:29
  any modern phone is good enough. If you have the iPhone,
• 24:32
  training, whatever you know, it's good.
• 24:34
  If you have the latest Samsung, something, something, something,
• 24:37
  it's good. If you have the latest Nokia,
• 24:39
  whatever, whatever, whatever, it is good.
• 24:42
  Modern phones are good when it comes to photography.
• 24:47
  Just switch on grid lines that is the lines that come on the
• 24:50
  screen so that you can use rule of thieves when you're shooting.
• 24:53
  If you don't know rule of thieves is just Google it and
• 24:57
  follow rules of there's you can't go wrong.
• 24:59
  Then make sure that you have good light.
• 25:01
  If it is a product, put the product on the table, put it
• 25:05
  close to the window. That is a nice good source of
• 25:07
  natural light. In case you can't afford what's
• 25:10
  it called beauty dish. I'll be beauty lighting.
• 25:13
  If you want to record your videos, take your chair, sit in
• 25:16
  front of the video. Sorry, I say video sit in front
• 25:19
  of the window. That natural lighting that is
• 25:21
  falling in through the window is nice enough to light your face.
• 25:24
  And the good thing is since his mobile phone and you're close to
• 25:26
  the window, your face will be bright the rest of the
• 25:29
  background because of what's it called the limited.
• 25:35
  OK, I've been out of photography for a while, so I can't remember
• 25:37
  what it's called. Again, the limited dynamic
• 25:40
  range. Because of limited dynamic
• 25:42
  range, you you'll be very bright, You'll be crisp, you'll
• 25:44
  be sharp, then the background will now appear darkish.
• 25:48
  So in fact, if you want to diminish the background, sit in
• 25:52
  front of the window and then close the other windows in every
• 25:54
  single part of the house. You'll be nice and bright and
• 25:57
  you'll be at a nice softish black background behind you.
• 26:01
  So if it's photography, that is all you need.
• 26:05
  Your mobile phone is fine. Make sure that the background is
• 26:08
  nice and clean. For those of you who have
• 26:10
  exercise bikes in your house where you dry, you know, you dry
• 26:14
  your underwear, or maybe you dry your boxers or your children's
• 26:17
  school uniform, that's where you have it.
• 26:19
  Make sure that the exercise bike with the children's school
• 26:21
  uniform is not behind you. Remove the exercise bike.
• 26:26
  Let's see what else. Just clean background, remove
• 26:28
  all that stuff. You have a modern mobile phone,
• 26:31
  you are good, you're good to go. For video, the considerations
• 26:35
  are the same. Your mobile phone is fine.
• 26:38
  In fact, for video, most important thing actually is the
• 26:40
  audio. Because if the video is tight,
• 26:44
  video quality is tight, but then the audio is terrible, then it's
• 26:46
  a problem. So that's where this whole thing
• 26:48
  of lapel mics coming. They're available on Jumia, on
• 26:51
  Conga, on Amazon or whatever. You can use that to get your
• 26:56
  stuff done. Now for the TV guy, he said that
• 26:59
  sometimes when the lapel guy doesn't come on time, what he
• 27:02
  does is because he has 2 phones, he uses 1 phone to record the
• 27:07
  video. He now puts the other phone
• 27:09
  close to the other person to record audio as backup.
• 27:13
  He will now carry the two of them and sync.
• 27:16
  Now don't ask me how it's done because I don't edit.
• 27:20
  I hate editing. Edit is wireless.
• 27:23
  So all these people who love editing like I carry bum bum for
• 27:25
  you guys, you will really something else.
• 27:28
  So I'm just saying that it can be done.
• 27:29
  You can use one mobile phone to record.
• 27:31
  You can use a second mobile phone to record audio and then
• 27:34
  sync both of them later on. So when it comes to video, don't
• 27:38
  worry too much about the camera. Whatever camera you have is
• 27:41
  fine. Whatever phone you have is fine.
• 27:43
  Pay more attention to the audio because bad audio can kill good
• 27:48
  video and if you have the lapel mic just keep you close to your
• 27:51
  body. So with these simple guidelines,
• 27:54
  trust me whatever camera you have is fine.
• 27:56
  There's no need to buy 2024 version if Mumsy or popsy was
• 28:01
  able to buy 90. OK, let me not say 1990.
• 28:06
  OK let me say 2002 thousand and one right 2024.
• 28:11
  OK let me say 2001. If Popsy gave you 2001 version
• 28:16
  of camera, use it. It's fine.
• 28:18
  You're good so long as you pay attention to all these other
• 28:21
  considerations. Is the background clean?
• 28:23
  Is the audio good? Am I close to a nice good source
• 28:26
  of lighting? You'll be fine.
• 28:29
  Then scripting, you have to think, who is my audience?
• 28:33
  What is it that I'm trying to say to them?
• 28:35
  And then the call to action. What is it that you do next?
• 28:38
  That's pretty much what I do on this podcast every day.
• 28:41
  I know who my audience is because I'm looking.
• 28:43
  I'm talking to you guys, you know, in the flesh.
• 28:45
  Once in a while I see you guys, we exchange WhatsApp messages
• 28:50
  and then also look at the, what's it called, the data data
• 28:54
  analytics on the back end on the podcast.
• 28:56
  So I know how many of you are 17?
• 28:58
  How many of you are 65? Surprisingly, we have a few
• 29:01
  people over 65 who listen to the podcast.
• 29:03
  So for you mommies and daddies who are listening to the show, I
• 29:08
  really appreciate the I really appreciate your attention.
• 29:11
  So please reach out to me, those of you over 65 listening to the
• 29:14
  show, I'd like to hear your opinion.
• 29:16
  You know, why do you listen? What are you getting out of the
• 29:19
  show? What do you think we could do
• 29:20
  better? And is there a way I can produce
• 29:22
  content that will be valuable for those of you who are 65 and
• 29:26
  above who are trying to join we young bloods in the hustle?
• 29:30
  So yes, I know who my audience is.
• 29:34
  And then every episode I just have a rough list.
• 29:37
  What am I trying to say in this episode?
• 29:38
  And then I go ahead and say it. At the end of the day, I give a
• 29:40
  call to action and then I wrap it up.
• 29:43
  It's that simple. So you people should stop
• 29:45
  overthinking your content because you're delaying your
• 29:48
  foray into the business now, because I say don't overthink
• 29:51
  content, some people are saying that.
• 29:53
  Some people think I'm saying you should be OK with mediocre
• 29:55
  content. No, I'm just saying, let's be
• 29:57
  realistic right now, given where I am in life, this is what I can
• 30:03
  do realistically a couple of times a week.
• 30:06
  If I say I'm going to go to a studio properly, make it up
• 30:13
  properly, everything, then look, to be honest, I'll probably be
• 30:16
  releasing maybe two or three episodes a month because, you
• 30:21
  know, I have a business here that I'm I'm trying to build.
• 30:23
  Who has time to say I'm going to be driving to the studio several
• 30:26
  times a week and then pay for studio time and then pay for
• 30:29
  editor, then pay for engineer and then pay for this and then
• 30:31
  pay for that. So I'm just being real.
• 30:34
  I'm just saying, let's be realistic with where we are and,
• 30:40
  and what we have. And what's that saying?
• 30:44
  You go better, things always get better.
• 30:48
  So if Popsy gave you 2001 camera, but you're in 2024
• 30:54
  camera, it's not a problem. Start with 2001 camera.
• 30:58
  Eventually you go better. You'll be able to buy whatever
• 31:01
  the modern camera is for, you know, whatever it is that you're
• 31:05
  listening to this episode and then you will buy it and you
• 31:09
  will step up. And The funny thing is this, for
• 31:13
  those of us who get good at producing decent content on the
• 31:16
  cheap when we now have money to throw production value behind
• 31:21
  it, imagine how bad as like how not bad as in bad as in bad as
• 31:27
  in correct. Imagine how correct the content
• 31:29
  looks. Think of this guy, what's his
• 31:32
  name? Apropos Dr. Go and check Apropos
• 31:36
  doctors early videos. Apropos doctors early videos was
• 31:39
  phone and the same thing with that Lady Maharaja was in
• 31:43
  Maharaji. When I used to do skits, the
• 31:45
  first thing was phone. But The thing is they got good
• 31:49
  at the craft then with what they had and then now that their
• 31:54
  businesses are paying money and pepper rest and they've invested
• 31:57
  in correct gear. See our pro code doctors videos
• 31:59
  now just see the way he likes the whole thing, the way they
• 32:03
  compose it and everything is because he got good with mobile
• 32:07
  phone game. So now that they have DSLR
• 32:10
  money, you know they can step up.
• 32:12
  So don't worry get good at your craft.
• 32:16
  Excuse me, sorry I had to clean my throat again.
• 32:22
  I was going to say I'm getting better so I haven't coughed
• 32:25
  today. So that was good.
• 32:27
  So you get really good at your craft.
• 32:30
  Using cheap or affordable or basic stuff now should not stop
• 32:35
  you putting out content. You're wasting valuable time by
• 32:40
  saying you want to raise 3,000,000 first so you can buy a
• 32:43
  camera, so you can buy gimbal, so you can buy tripod, so you
• 32:47
  can buy beauty dish, and so you can rent studio time before you
• 32:51
  start. For those of you who have that
• 32:53
  kind of money, it's not a problem.
• 32:56
  At Rapid Broadcasting Network, they actually have studios where
• 33:00
  they help people to record podcasts.
• 33:02
  So if you're one of those people who has the money and you want
• 33:04
  to do high production value, they're called Rapid
• 33:07
  Broadcasting Network. They're in Abuja, just off Lagos
• 33:12
  St. in Gariki. If you go there, they have every
• 33:15
  single thing that you need. So you go there, lights, camera,
• 33:19
  action, makeup, everything, look like a star.
• 33:22
  If you have that kind of money, sure, no problem.
• 33:24
  Go there, get your podcast, get your content made under those
• 33:27
  kind of settings. But if you're not there yet,
• 33:30
  trust me, the phone that you have now is enough.
• 33:34
  The computer you have now is enough.
• 33:37
  The camera that you have now is enough.
• 33:40
  The challenge is just go on YouTube and then type, you know,
• 33:43
  how can I make good content with Nokia C300?
• 33:48
  You know, whatever enter you will see that somebody has made
• 33:50
  it would have made a video that if you have Nokia C3 something
• 33:55
  and you want to record the video, this is how you do it.
• 33:57
  Put your setting here or use this kind of lighting or do like
• 34:02
  this or do like this or do like that.
• 34:04
  So YouTube, talk to people, most importantly, focus on the
• 34:10
  scripting. Who's the audience?
• 34:12
  What am I trying to say to them? What did I want them to do after
• 34:15
  I'm done with the content? If you can't figure that part
• 34:18
  out, you should be OK. You'll be fine, just start
• 34:22
  there. Even some producers on NTA have
• 34:25
  woken up and I've started doing these sorts of things.
• 34:28
  Channels TVI know that for at least back when I was in Lagos,
• 34:32
  Channels TV was already doing I think what they call citizen
• 34:35
  journalism, where there's a news, whatever that is going on
• 34:40
  and you happen to be there and you're there with your mobile
• 34:42
  phone. You just film the whole thing.
• 34:44
  You send it into them. You know, they tidy it up, they
• 34:46
  clean it and then it's on the air.
• 34:48
  So I know this one for a fact because I was in Lagos, you
• 34:52
  know, like teenage years into university.
• 34:54
  So even then, Channels TV was already doing citizen
• 34:57
  journalism, as in its footage from a mobile phone they just
• 35:00
  carries, they clean it, they stitch it and then they run it.
• 35:04
  So it's possible. I just wanted to let you guys
• 35:08
  know that. So yeah, that's it.
• 35:11
  That's the end of my rant and random episode today.
• 35:14
  So reach out to me, let me know your questions, your complaints,
• 35:21
  what else? Yeah, just reach out to me.
• 35:24
  Basically connect phone number is 08064662140.
• 35:31
  The country code is +234. Now connect with me on LinkedIn,
• 35:34
  the name to look for, establish him at IED and also the show.
• 35:39
  You get the link, you get the correct spelling of my name.
• 35:43
  Because I'm sure a whole lot of you listening on the show right
• 35:47
  now, you probably don't know any other teeth person, any other
• 35:51
  Eduma person, Igala person, Buron person, Etulo, you know,
• 35:57
  you probably don't know people from this side of the world.
• 35:59
  So I understand our names sound exotic.
• 36:02
  You know, people ask me, you know, is the name German?
• 36:04
  Is the name Chinese? Is the name Japanese?
• 36:07
  I've only had one person who asked, is the name Irish?
• 36:09
  No one really surprised me like Irish.
• 36:12
  Interesting. So highlight my name, copy paste
• 36:16
  and then connect with me and especially my tea people, my
• 36:21
  middle belt people, my North Central people.
• 36:24
  Please, you guys connect with me.
• 36:26
  It's always nice when we professionals running into into
• 36:29
  each other, You know, we have to stick together.
• 36:31
  We have to start doing our own thing.
• 36:33
  We have to come up with plans about how we can take over
• 36:35
  Nigeria. You know what I mean now, So
• 36:37
  just hit me up and let's see how we can make that happen.
• 36:41
  So thanks for your time and attention.
• 36:43
  I'll catch you guys at the next episode.