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Have You Updated Your Directories Yet? · Sharp Strategies Sweet Success

• 0:00
  SPEAKER_01: Thanks to everyone who's joining this impromptu live.
• 0:05
  SPEAKER_01: Realistically, a lot of you are probably watching this later.
• 0:07
  SPEAKER_01: I wanted to set up this video to talk about an important topic,
• 0:13
  SPEAKER_01: or at least a topic that keeps coming up here lately, Which was...
• 0:17
  SPEAKER_01: is directories.
• 0:19
  SPEAKER_01: And there's a bit of confusion surrounding directories and what needs to be done and
• 0:26
  SPEAKER_01: who should do what.
• 0:27
  SPEAKER_01: And I wanted to make this video to provide some clarity for all
• 0:30
  SPEAKER_01: the law firms out there who are wanting to Do you rank better?
• 0:35
  SPEAKER_01: Better We're in Google.
• 0:36
  SPEAKER_01: Google and the organic results,
• 0:38
  SPEAKER_01: who want their name to show up more often in AI search,
• 0:41
  SPEAKER_01: and who just overall wants to have a better brand presence on the internet.
• 0:46
  SPEAKER_01: And so So anyone who.
• 0:48
  SPEAKER_01: Who's in any of those areas right now in marketing is telling you to update your directories.
• 0:55
  SPEAKER_01: Now, here's the much needed clarity on directories and what we're trying to do.
• 1:01
  SPEAKER_01: So But first, first,
• 1:03
  SPEAKER_01: having consistent directory listings has pretty much always been important for SEO.
• 1:10
  SPEAKER_01: Back in the day,
• 1:11
  SPEAKER_01: we used to talk a lot about name,
• 1:13
  SPEAKER_01: address,
• 1:14
  SPEAKER_01: and phone number,
• 1:15
  SPEAKER_01: and how your internet directory should have a consistency among those things,
• 1:19
  SPEAKER_01: name, address, phone number.
• 1:21
  SPEAKER_01: And the more consistent...
• 1:22
  SPEAKER_01: consistency you had on the internet regarding your law firm's contact information,
• 1:27
  SPEAKER_01: The better potential.
• 1:28
  SPEAKER_01: Potentially you were able to rank in a service like Google Maps.
• 1:34
  SPEAKER_01: Now, Well, part of the confusion.
• 1:36
  SPEAKER_01: Confusion that's coming in today when we talk about directories This is law firm.
• 1:40
  SPEAKER_01: It's law firms.
• 1:41
  SPEAKER_01: Firms Customs aren't realizing they're - there are two primary kinds of directories.
• 1:45
  SPEAKER_01: The first type are these general internet directories, which Lists many different.
• 1:51
  SPEAKER_01: Different types of businesses.
• 1:53
  SPEAKER_01: Those are going to be your Yellow Book, your Better Business Bureau, Your math.
• 1:59
  SPEAKER_01: MapQuest, Apple Maps, Google Maps.
• 2:02
  SPEAKER_01: All of these are general internet directories.
• 2:06
  SPEAKER_01: Any business could be listed on there.
• 2:09
  SPEAKER_01: And it's important on these directories to have that consistent name, address, and phone number.
• 2:15
  SPEAKER_01: And I'll even expand upon that to say it's actually also important for you to have
• 2:19
  SPEAKER_01: an updated and accurate description,
• 2:21
  SPEAKER_01: list of practice areas, updated photos, business hours.
• 2:27
  SPEAKER_01: Essentially, you want to look at these It's a directory profile.
• 2:30
  SPEAKER_01: Profiles and say, is all this information up to date and accurate?
• 2:34
  SPEAKER_01: What are our main practice areas?
• 2:36
  SPEAKER_01: When are we saying we're open to take calls?
• 2:39
  SPEAKER_01: What are we saying in our description?
• 2:41
  SPEAKER_01: All of those things on your general internet directory profiles need to be accurate
• 2:46
  SPEAKER_01: and consistent.
• 2:48
  SPEAKER_01: And generally, I'm using Google Business as the key.
• 2:52
  SPEAKER_01: So Google Business is the It's the main
• 2:56
  SPEAKER_01: Main internet directory for We're all intense and perfect.
• 2:59
  SPEAKER_01: Purposes.
• 3:00
  SPEAKER_01: And all these other general internet directories need to match the name,
• 3:05
  SPEAKER_01: phone number, address, description that you're using on Google Business.
• 3:11
  SPEAKER_01: And creating this kind of consistency
• 3:13
  SPEAKER_01: among those general Internet directories This is going to help.
• 3:17
  SPEAKER_01: Help in the long term with your brand visibility on the Internet.
• 3:21
  SPEAKER_01: Now, So those are just.
• 3:23
  SPEAKER_01: General Internet directories.
• 3:25
  SPEAKER_01: Those are directories that,
• 3:27
  SPEAKER_01: by and large, it's easy for SEO companies to update without involving the law firm.
• 3:33
  SPEAKER_01: And in fact,
• 3:34
  SPEAKER_01: there are a lot of services that already hook
• 3:37
  SPEAKER_01: into these general internet directories and will update those listings on behalf
• 3:43
  SPEAKER_01: of your business.
• 3:44
  SPEAKER_01: Some of those are going to be like Yext.
• 3:46
  SPEAKER_01: I use Bright Local.
• 3:49
  SPEAKER_01: There are many others.
• 3:50
  SPEAKER_01: Those are the main two that I can think of at this moment.
• 3:53
  SPEAKER_01: And those tools will basically connect all of these directories and sync
• 3:59
  SPEAKER_01: the information so they're matching your main Google business listing
• 4:02
  SPEAKER_01: or Whatever business information you use to set up that account or profile.
• 4:08
  SPEAKER_01: That's actually a tricky one with Yext.
• 4:10
  SPEAKER_01: If you set up Yext and I can tell it to you.
• 4:13
  SPEAKER_01: To use a particular phone number for your business listing, then And you forget, you have us.
• 4:18
  SPEAKER_01: Subscription to Yext And you go on change.
• 4:21
  SPEAKER_01: Change the phone number associated with that listing.
• 4:23
  SPEAKER_01: All of a sudden, you keep wondering why that phone number gets switched back to the old number.
• 4:28
  SPEAKER_01: It's because Yes, just sing.
• 4:30
  SPEAKER_01: Syncing information on that listing and they have an outdated phone number.
• 4:34
  SPEAKER_01: So if you've ever had that problem, that's probably what's happening.
• 4:39
  SPEAKER_01: And SEO companies have They both made it a part
• 4:42
  SPEAKER_01: of their - their standard service package to Update the.
• 4:45
  SPEAKER_01: Those generalized directory listings on behalf of their clients.
• 4:50
  SPEAKER_01: Now, what a lot of us.
• 4:52
  SPEAKER_01: SEO companies don't say
• 4:54
  SPEAKER_01: when they start this process is there are some directories they can update.
• 4:59
  SPEAKER_01: Without any help from the law firm,
• 5:02
  SPEAKER_01: there are some that they do need help from the law firm to update.
• 5:07
  SPEAKER_01: Primarily because at some point,
• 5:09
  SPEAKER_01: somebody at your business created an Apple Maps,
• 5:13
  SPEAKER_01: Bing Places, Yellow Pages profile for your business and saved the login page.
• 5:20
  SPEAKER_01: And the SEO company needs that login to be able to log in and update those pages.
• 5:26
  SPEAKER_01: And so it becomes a task for your team or your internal team to find that login
• 5:32
  SPEAKER_01: or reset that password to send it to the SEO company.
• 5:35
  SPEAKER_01: A whole lot of work and it tends to be annoying.
• 5:37
  SPEAKER_01: Um, and And And there are some websites.
• 5:40
  SPEAKER_01: Website generalized internet directories that don't accept automated updates.
• 5:45
  SPEAKER_01: And so no matter if the SEO company has all of the information or none of it, But they still...
• 5:53
  SPEAKER_01: couldn't actually make an update to that listing unless they were to log
• 5:58
  SPEAKER_01: and manually update each field.
• 6:01
  SPEAKER_01: And by and large,
• 6:02
  SPEAKER_01: when these SEO companies are updating listings,
• 6:05
  SPEAKER_01: they're not directly editing each listing unless they absolutely had to
• 6:11
  SPEAKER_01: or they specifically told you they would.
• 6:13
  SPEAKER_01: Most of the time,
• 6:14
  SPEAKER_01: they're using a third-party tool like Yext,
• 6:17
  SPEAKER_01: like Bright Local, I mentioned before, to update on their behalf.
• 6:20
  SPEAKER_01: And so there's a lot of that falls through the cracks.
• 6:24
  SPEAKER_01: And sometimes the law firm is expected to pick up and update the directories that
• 6:29
  SPEAKER_01: the SEO company couldn't.
• 6:31
  SPEAKER_01: And sometimes,
• 6:33
  SPEAKER_01: more often than not,
• 6:34
  SPEAKER_01: the SEO company updates what they can,
• 6:37
  SPEAKER_01: and everyone moves on until
• 6:39
  SPEAKER_01: The law firm does another local directory citation report and finds
• 6:43
  SPEAKER_01: that their score is There's still not a hundred.
• 6:46
  SPEAKER_01: 100%.
• 6:46
  SPEAKER_01: Okay, so those were the general internet directories.
• 6:52
  SPEAKER_01: Um, Yeah.
• 6:53
  SPEAKER_01: Let's talk about the legal directories,
• 6:58
  SPEAKER_01: which are their own separate category of internet directory.
• 7:03
  SPEAKER_01: So these legal directories include actually a long list, Justia, Martindale, Uh, Avvo.
• 7:11
  SPEAKER_01: Avvo, Super Lawyers.
• 7:13
  SPEAKER_01: I'm trying to think of the other.
• 7:14
  SPEAKER_01: Others because there are so many.
• 7:16
  SPEAKER_01: And And they're just great lawyers.
• 7:17
  SPEAKER_01: Justgreatlawyers.com.
• 7:18
  SPEAKER_01: There are a ton of these dedicated legal space directories is
• 7:25
  SPEAKER_01: that their whole whole job is listing lawyers And or listeners.
• 7:30
  SPEAKER_01: Listing law firms.
• 7:32
  SPEAKER_01: And some of these directories, you could even purchase leads through them.
• 7:37
  SPEAKER_01: Because believe it or not, these Legal Director.
• 7:40
  SPEAKER_01: Directories often rank better for high -end intent keyword searches than small law firms.
• 7:48
  SPEAKER_01: So if you were just to do an And incognito.
• 7:50
  SPEAKER_01: Incognito Browser server.
• 7:52
  SPEAKER_01: Search for best personal injury attorneys near me,
• 7:56
  SPEAKER_01: the results aren't going to be exactly the same person to person,
• 7:59
  SPEAKER_01: but most likely you're going to see something like Yelp.
• 8:03
  SPEAKER_01: I almost said yes.
• 8:04
  SPEAKER_01: Something like Yelp.
• 8:05
  SPEAKER_01: Something like Justia, where they're listing, They have a list.
• 8:09
  SPEAKER_01: Listicle of attorneys,
• 8:10
  SPEAKER_01: top 10 personal injury attorneys near Warrington, Virginia, or something similar.
• 8:16
  SPEAKER_01: And there they're going to rank better for those high intent search terms than
• 8:22
  SPEAKER_01: the actual law firms.
• 8:24
  SPEAKER_01: And if you were to look in a tool Like, AHA.
• 8:27
  SPEAKER_01: Ahrefs or SCMRush, And check the domain rating for those legal directories.
• 8:33
  SPEAKER_01: What you'll find is those Legal Directory.
• 8:36
  SPEAKER_01: Directories have a very high domain rating.
• 8:39
  SPEAKER_01: And that's because by and large,
• 8:41
  SPEAKER_01: Google sees these And I think that's one of the things as trustworthy.
• 8:43
  SPEAKER_01: Trustworthy Authorities.
• 8:45
  SPEAKER_01: Authoritative websites on the internet that talk about legal and law.
• 8:51
  SPEAKER_01: And so they outrank the law firms themselves.
• 8:54
  SPEAKER_01: Um...
• 8:55
  SPEAKER_01: And...
• 8:56
  SPEAKER_01: And ChatGBT.
• 8:57
  SPEAKER_01: ChatGPT, Gemini per play.
• 8:59
  SPEAKER_01: Perplexity, and the rest all We'll lean on these.
• 9:02
  SPEAKER_01: These legal directories for reviews, for Educational and.
• 9:07
  SPEAKER_01: Information about the attorney, their Um, uh...
• 9:12
  SPEAKER_01: work history, Basically, what we're doing.
• 9:15
  SPEAKER_01: What practice areas they practice,
• 9:16
  SPEAKER_01: all of the information you might list on these legal directories and ChatGPT and all
• 9:22
  SPEAKER_01: the other AI LLM tools, they go to the directories first.
• 9:27
  SPEAKER_01: And by and large, they consider these directories More authority.
• 9:32
  SPEAKER_01: Authoritative sources of information about attorneys than your own website, let's first say.
• 9:39
  SPEAKER_01: And it's unfortunate, but it's true.
• 9:41
  SPEAKER_01: And I actually really understand why Justia That is going to to be more honest
• 9:47
  SPEAKER_01: and accurate And I think it's a little bit about
• 9:49
  SPEAKER_01: you know,
• 9:50
  SPEAKER_01: a particular law firm is going to have better information than what
• 9:53
  SPEAKER_01: the law firm says about themselves on their own website.
• 9:57
  SPEAKER_01: We've known for a long time that Google actually ranks more than your website.
• 10:01
  SPEAKER_01: It ranks your brand and so Google looks at your website and says,
• 10:07
  SPEAKER_01: you know,
• 10:07
  SPEAKER_01: this is good,
• 10:08
  SPEAKER_01: this is good information, but it's all information provided by the business.
• 10:13
  SPEAKER_01: And very much like a social media profile, it's information framed And in the best.
• 10:19
  SPEAKER_01: Best possible light to make the law firm look as good as possible.
• 10:21
  SPEAKER_01: That's what us marketers do.
• 10:24
  SPEAKER_01: And so, So, you know, the way website is marketing.
• 10:27
  SPEAKER_01: But Google and the other LLMs and the AI tools,
• 10:32
  SPEAKER_01: they have the legal directories,
• 10:34
  SPEAKER_01: which act as kind of a fact check for the information that our website provides.
• 10:39
  SPEAKER_01: And one of the It hacks and it was was an early hack with these AI tools, is recognized.
• 10:45
  SPEAKER_01: Recognizing that these AI tools leaned on these directories
• 10:48
  SPEAKER_01: and sites like Super Lawyers and Justia.
• 10:51
  SPEAKER_01: And then And SEO companies.
• 10:53
  SPEAKER_01: Companies figured out that, hey, if we tell our law firm clients to Update directory.
• 10:59
  SPEAKER_01: Directories and claim as many of their directory listings as they can,
• 11:04
  SPEAKER_01: and like what we were doing with the local Legal Directories.
• 11:08
  SPEAKER_01: Directories, the Yellow Books, the Google Business, the non -industrial.
• 11:13
  SPEAKER_01: Non-industry specific directories,
• 11:15
  SPEAKER_01: We'll have the law firms update their legal directory profiles and make that a part
• 11:21
  SPEAKER_01: of what we're doing to build citations.
• 11:24
  SPEAKER_01: And then the more citations naturally,
• 11:27
  SPEAKER_01: the more likely we're going to be referenced in AI Search.
• 11:31
  SPEAKER_01: But the reason I wanted to make this video and
• 11:37
  SPEAKER_01: the reason this gets confusing is We already talked
• 11:40
  SPEAKER_01: about how SEO companies might update the generalized legal directories.
• 11:44
  SPEAKER_01: A lot of times they're doing it from a distance using third-party tools.
• 11:48
  SPEAKER_01: Legal directories don't yet have a similar tool that will log in on your behalf
• 11:55
  SPEAKER_01: and update information on that listing based on the information you provided.
• 12:00
  SPEAKER_01: There's no Yext for legal directories, not yet.
• 12:03
  SPEAKER_01: Maybe I should make it.
• 12:04
  SPEAKER_01: That would be cool, actually.
• 12:05
  SPEAKER_01: Um, so.
• 12:07
  SPEAKER_01: So unlike the generalized directories, Because somebody has.
• 12:11
  SPEAKER_01: Has to manually log in to the legal directories and update the information provided there.
• 12:19
  SPEAKER_01: And it really does have to be a human being.
• 12:22
  SPEAKER_01: I don't believe these legal directory websites allow autonomous agents to log in
• 12:28
  SPEAKER_01: and make edits and changes.
• 12:29
  SPEAKER_01: Some might, but I don't believe that's common right now.
• 12:32
  SPEAKER_01: And so it it You can't necessarily necessarily be,
• 12:36
  SPEAKER_01: I guess it could be, but it's usually not the SEO company making these updates.
• 12:41
  SPEAKER_01: And the big reason for that is because the legal directories usually require
• 12:46
  SPEAKER_01: a law firm email to set up a profile.
• 12:51
  SPEAKER_01: And usually at some point, it was the lawyer themselves who set up their profile.
• 12:57
  SPEAKER_01: And so at that time, they created a username and login, saved it, lost it.
• 13:03
  SPEAKER_01: Forgot about it.
• 13:04
  SPEAKER_01: And now we have to recover that to come back in to update their legal directory listing.
• 13:10
  SPEAKER_01: And again, there's no third party tools that's going to do this on our behalf.
• 13:14
  SPEAKER_01: There's only,
• 13:16
  SPEAKER_01: you know,
• 13:17
  SPEAKER_01: our record of saved logins or the recover password process that's going to get us
• 13:24
  SPEAKER_01: into These directories.
• 13:25
  SPEAKER_01: Directory tools.
• 13:27
  SPEAKER_01: And sites like Super Lawyers and Avvo and Martindale, they fall under internet brands.
• 13:37
  SPEAKER_01: And so there's actually one unified portal you can log into to update Many directories.
• 13:43
  SPEAKER_01: Directory listings at once, but it's a part of the premium subscription And with that.
• 13:50
  SPEAKER_01: particular, the.
• 13:51
  SPEAKER_01: Those particular companies.
• 13:53
  SPEAKER_01: Now, So like the general internet directories, Your legal director.
• 13:58
  SPEAKER_01: Directories need to have of matching business.
• 14:01
  SPEAKER_01: Business name, address, and phone number and business description.
• 14:06
  SPEAKER_01: But unlike the general internet directories,
• 14:09
  SPEAKER_01: which are purely listing businesses,
• 14:11
  SPEAKER_01: the legal directories are actually usually listing specific attorneys.
• 14:17
  SPEAKER_01: And so if you're at a law firm that has multiple attorneys,
• 14:20
  SPEAKER_01: it behooves you from an SEO perspective To make sure all of those attorneys have Um,
• 14:26
  SPEAKER_01: um, updated.
• 14:27
  SPEAKER_01: Updated directory lists.
• 14:29
  SPEAKER_01: Listings where their current workplace is updated
• 14:34
  SPEAKER_01: with accurate information matching them to our law firm.
• 14:38
  SPEAKER_01: And as anyone who.
• 14:39
  SPEAKER_01: Who's Just had to...
• 14:41
  SPEAKER_01: to work with a With Affirm,
• 14:43
  SPEAKER_01: with a a bunch of attorneys,
• 14:44
  SPEAKER_01: some of them who care very little about the marketing side, that can be hard to do.
• 14:50
  SPEAKER_01: But it's a very good quick win you can get for a firm from an SEO or AGO,
• 14:57
  SPEAKER_01: GEO perspective if you can And then access each of
• 15:01
  SPEAKER_01: the - these individual directories And update the
• 15:05
  SPEAKER_01: The listing so we have that name, address, phone number, description, consistency.
• 15:10
  SPEAKER_01: Um, and And this is really hard to do because there are a lot of legal directories
• 15:17
  SPEAKER_01: and there seem to be a growing number Added each day.
• 15:20
  SPEAKER_01: I I learned about new leaders.
• 15:22
  SPEAKER_01: Legal directories all the time.
• 15:24
  SPEAKER_01: It always makes me sad because I feel at this point in my career,
• 15:26
  SPEAKER_01: I should know all of them by heart.
• 15:28
  SPEAKER_01: But there's so many that get created and some of them become successful websites
• 15:34
  SPEAKER_01: that surprise you in a few years when you're like, oh, that's still around.
• 15:37
  SPEAKER_01: And some, you know, quietly die off.
• 15:40
  SPEAKER_01: But even for those that quietly die off
• 15:42
  SPEAKER_01: that their legal directories you've never heard of,
• 15:46
  SPEAKER_01: they actually still have value because they're Again,
• 15:49
  SPEAKER_01: Google isn't just ranking our website.
• 15:51
  SPEAKER_01: ChatGPT isn't just ranking our website.
• 15:53
  SPEAKER_01: That's not the only thing these tools are judging when they're evaluating whether
• 16:00
  SPEAKER_01: or not they're going to recommend our business.
• 16:02
  SPEAKER_01: These tools are judging our brand and what is said about us on the internet.
• 16:08
  SPEAKER_01: So even an old legal directory.
• 16:14
  SPEAKER_01: That Nobody uses the web.
• 16:16
  SPEAKER_01: Website anymore, but it still exists.
• 16:18
  SPEAKER_01: It has a somewhat high domain authority and it still points back to our website.
• 16:23
  SPEAKER_01: Having enough of those adds value to your SEO, to your AGO.
• 16:29
  SPEAKER_01: But But going back to why I want.
• 16:31
  SPEAKER_01: Wanted to make this video, So the legal director.
• 16:34
  SPEAKER_01: Directories aren't something easily outsourced to the SEO companies because Because
• 16:39
  SPEAKER_01: the SEO company.
• 16:41
  SPEAKER_01: Companies to update these, there's no third party tool that can do it on their behalf.
• 16:47
  SPEAKER_01: Each profile has to be logged into and manually updated.
• 16:52
  SPEAKER_01: Some of them require two factor authentication.
• 16:55
  SPEAKER_01: Some of them require a law firm email address that matches your domain to be able
• 17:00
  SPEAKER_01: to create a profile.
• 17:01
  SPEAKER_01: So it's not something.
• 17:02
  SPEAKER_01: Something that your SEO company can easily absorb without Having a to request
• 17:09
  SPEAKER_01: a bunch of information from you,
• 17:10
  SPEAKER_01: which kind of negates delegating it to the SEO company in the first place.
• 17:15
  SPEAKER_01: So this is one of those like very specific and special instances
• 17:20
  SPEAKER_01: where I tell law firms,
• 17:21
  SPEAKER_01: this is one of the reasons you need a marketing assistant or somebody in house
• 17:26
  SPEAKER_01: who can network And network and interface.
• 17:28
  SPEAKER_01: Interface directly with your teams.
• 17:31
  SPEAKER_01: Follow up about logins needed, headshots needed, descriptions needed, And get those.
• 17:37
  SPEAKER_01: Those two-factor authentication codes by text or by email and make those needed updates.
• 17:43
  SPEAKER_01: And it's a boring project.
• 17:45
  SPEAKER_01: I'm not going to lie to you.
• 17:47
  SPEAKER_01: Updating internet directories is not the kind of work I dreamed about when I wanted
• 17:51
  SPEAKER_01: to go into marketing, but it is It's still important.
• 17:55
  SPEAKER_01: Important work.
• 17:56
  SPEAKER_01: It's still important to do.
• 17:57
  SPEAKER_01: It's still necessary to do.
• 17:59
  SPEAKER_01: And when you think about it,
• 18:01
  SPEAKER_01: It's exactly what we're trained to do as marketers,
• 18:03
  SPEAKER_01: which is making sure everything is on brand.
• 18:06
  SPEAKER_01: Except in this case,
• 18:08
  SPEAKER_01: we're specifically making sure the brand information on all of these many dozens
• 18:14
  SPEAKER_01: of websites It matches the...
• 18:16
  SPEAKER_01: brand information that we're putting out there on the internet,
• 18:19
  SPEAKER_01: that we're using on Google Business, that we want people to know us for.
• 18:27
  SPEAKER_01: So I'm debating whether or not to lengthen this video to talk about the paid portion
• 18:33
  SPEAKER_01: of this because some of these directories You know, we'll say, hey.
• 18:38
  SPEAKER_01: Hey, pay us a little bit each month to be a platinum member or a premium member.
• 18:45
  SPEAKER_01: And some...
• 18:46
  SPEAKER_01: And sometimes the - those contracts are worth it, sometimes they're not.
• 18:50
  SPEAKER_01: And it wholly depends on the detail within the contract.
• 18:53
  SPEAKER_01: I can tell you currently...
• 18:56
  SPEAKER_01: I don't believe lead generation through any of these platforms is valuable.
• 19:00
  SPEAKER_01: Um, The leads that come through the So the Fine Laws,
• 19:04
  SPEAKER_01: laws, the no laws of the world, They're not as good as they are.
• 19:07
  SPEAKER_01: As the leads you could get direct, potentially.
• 19:09
  SPEAKER_01: Um, But,
• 19:12
  SPEAKER_01: you know,
• 19:13
  SPEAKER_01: is it worth it to pay them a few hundred bucks a month to be
• 19:17
  SPEAKER_01: the first law firm listed in your county anytime somebody searches
• 19:22
  SPEAKER_01: for personal injury attorney?
• 19:23
  SPEAKER_01: I believe yes.
• 19:26
  SPEAKER_01: Thank you guys so much for joining with me on this unscheduled sudden live call.
• 19:31
  SPEAKER_01: I just felt like this would be a good thing to discuss because the directories,
• 19:35
  SPEAKER_01: they come up a lot.
• 19:36
  SPEAKER_01: They come up a lot when we're talking about marketing and it's kind of new for some people.
• 19:40
  SPEAKER_01: Um, Thanks again.
• 19:43
  SPEAKER_01: We'll talk to everyone soon.