Cold Pitches, Freak Magnetism, and a Brand Worth Using with Eva Couto

Point Of The Story · Mar 20, 2025 · 53m

Not to be dramatic, but this might be the only cold pitch I’ve ever liked. And trust me — I’ve seen a lot of cold pitches. Most of them = instant delete, do not pass go, do not collect $200.

But today, I’m joined by Eva Couto of Flying Colors Creative — one of the very few people in the world who has ever successfully cold-pitched me. (A rare honor. A high calling. A feat so impressive I had to have her on the pod.)

Eva is a brand designer and ringleader. She’s all about helping people create unconventional, standout brands that feel like them.

We get into why most cold pitches suck (and how…